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EBANX reports Pix, account-based transfers, and debit cards as the fastest-growing payment methods in emerging markets

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With annual growth up to 35%, these real-time payments are driving the expansion of digital commerce across rising economies, according to EBANX’s Beyond Borders 2025 study

CURITIBA, Brazil, Jan. 29, 2025 /PRNewswire/ — Surging consumer demand for real-time, seamless, and cost-effective transactions has catapulted Pix, other account-based transfers, and debit cards to record adoption rates, establishing them as the fastest-growing payment methods for online purchases in emerging markets. Pix, Brazil’s instant payment system, leads with projected growth of 35% per year by 2027, followed by other account-to-account transactions, expected to accelerate by 28% annually. Next, are debit cards, expanding at a 24% pace per year by 2027, completing the group of game-changer payment methods, that hold a large share of online sales and still, maintain high growth rates.

The projections, from Payments and Commerce Market Intelligence (PCMI), are featured in the new edition of Beyond Borders, EBANX’s annual comprehensive study on the digital market and payment trends in emerging economies. The business intelligence report offers an in-depth analysis of online consumption patterns in Latin America, Africa, and India – key regions driving the future of the global digital economy. It delivers exclusive projections and insights supported by the latest data and expert perspectives. Click here to access the full Beyond Borders 2025 report for free: http://bit.ly/EBANXBeyondBorders2025.

“Emerging markets are leading the global shift towards real-time payments, with innovations that match their populations’ demands for speed and convenience,” said João Del Valle, CEO and Co-founder of EBANX. “This results from an irreversible trend in the payments industry: the development of solutions completely adapted to local consumer behavior. And our report shows how this is taking place.”

Pix exemplifies this transformation pointed out by Del Valle, with a new feature scheduled to be launched by the Central Bank of Brazil in mid-2025. “Pix Automático has the potential to reshape Brazil’s digital market,” he said. The highly anticipated feature of Pix will enable automated recurring transactions through Brazil’s instant payment system, bringing a whole new customer base to services such as streaming platforms, SaaS, app subscriptions, e-learning, social media, gaming, and more.

Exclusive projections from Beyond Borders indicate that Pix Automático could unlock over USD 30 billion in online recurring payments within two years, a significant volume for a market dominated by credit cards that currently moves USD 50 billion annually in Brazil. The report also estimates that the new feature will account for 12% of all Pix online transactions by 2027.

“When one payment method gains traction, it creates a ripple effect that elevates the entire ecosystem,” said Del Valle. “The rise of Pix is not an isolated phenomenon, and we are also witnessing exponential expansion with other types of account-based transactions.”

EBANX’s new report also dives deep into other successful examples of the payments industry, that are reshaping how people consume online. According to the study, UPI (India), PSE (Colombia), mobile money (Kenya, Nigeria, and other African countries), and digital wallets (across emerging markets) are expected to grow annually by 16% to 20% through 2027.

The power of credit card

While alternative payment methods are gaining ground in rising economies, card issuers have been investing in new features and user experience improvements. These investments not only strengthened the loyalty of existing customers but also attracted a new base of consumers seeking financial solutions more aligned with their digital lifestyle. As a result, credit cards remain the leading payment method in e-commerce in many emerging markets and are expected to continue to grow, at a 13% year rate by 2027.

“Credit cards remain highly relevant for digital commerce. Fintechs and neo-banks have expanded access to credit through innovative solutions aligned with the demands and needs of consumers,” said Del Valle.

Among the innovations highlighted in Beyond Borders are new security features such as account updater (updating card information automatically for seamless transactions), card on file (storing card information for future transactions), and 3DS (a security protocol that verifies the cardholder’s identity).

EBANX’s report also indicates that, in rising markets, credit cards continue to play a dominant role in sectors such as streaming, SaaS, gaming, and travel. They account for 51% to 77% of all e-commerce purchases in these verticals across emerging economies in Latin America, Africa, and Asia. As Beyond Borders points out, credit card transaction volumes are not dropping. With increased digital and financial inclusion in emerging regions, the overall payments market has expanded significantly.

“Digital payments have taken over what was once dominated by cash, and this shift has been driven by Latin America, Africa, and Asia,” Del Valle stated. “There is ample potential for merchants, financial institutions, and other players to benefit from all the payment innovations emerging from rising economies,” he added.

To read EBANX’s Beyond Borders 2025 study, access http://bit.ly/EBANXBeyondBorders2025.

ABOUT EBANX
EBANX is the leading payment platform connecting global companies with customers from the fastest-growing digital markets in the world. The company was founded in 2012 in Brazil with the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries in Latin America, Africa, and Asia. EBANX goes beyond payments, increasing sales, and fostering seamless purchase experiences for businesses and clients.

For further information, please visit:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx

Media Contact:
Leonardo Stamillo
leo@contentco.tech
Content CO

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SOURCE EBANX

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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