Connect with us

Technology

Sports Tourism Market to Grow by USD 701.6 Billion (2025-2029), Rise in Sporting Events Fuels Growth, Report on How AI is Redefining Market Landscape – Technavio

Published

on

NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global sports tourism market size is estimated to grow by USD 701.6 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 12.9% during the forecast period. Increasing number of sporting events is driving market growth, with a trend towards development of VR technology. However, cancelation of sports events due to financial constraints poses a challenge. Key market players include ATPI Ltd., BAC Sports Ltd., DTB Sports Management Ltd., Fanatic Sports Pvt. Ltd., Gala Management Services Ltd., Sports Travel and Tours Pty Ltd., International Sports Management Inc., ITC Travel Group, JTB India Pvt. Ltd., Kintetsu Group Holdings Co. Ltd., Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sports Travel and Hospitality Group Ltd., Sportsnet Corp. Pty Ltd., The Hospitality Group, Thomas Cook India Ltd., travelOsports, Veda Sports Marketing Pvt. Ltd., and Victory Sports Tours.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Sports Tourism Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 12.9%

Market growth 2025-2029

USD 701.6 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

11.6

Regional analysis

Europe, APAC, North America, South America, and Middle East and Africa

Performing market contribution

Europe at 35%

Key countries

US, Germany, China, Japan, UK, India, France, Canada, Brazil, and Italy

Key companies profiled

ATPI Ltd., BAC Sports Ltd., DTB Sports Management Ltd., Fanatic Sports Pvt. Ltd., Gala Management Services Ltd., Global Sports Travel and Tours Pty Ltd., International Sports Management Inc., ITC Travel Group, JTB India Pvt. Ltd., Kintetsu Group Holdings Co. Ltd., Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sports Travel and Hospitality Group Ltd., Sportsnet Corp. Pty Ltd., The Hospitality Group, Thomas Cook India Ltd., travelOsports, Veda Sports Marketing Pvt. Ltd., and Victory Sports Tours

Market Driver

The sports tourism market is experiencing sustained growth as fans and travelers seek out world-class sports events and experiences. Key trends include motorsport, cricket, tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, marathons, triathlons, adventure races, and various leagues such as basketball, baseball, hockey, and soccer. Travel agencies, tour operators, hospitality chains, event management companies, and Olympics host cities form strategic partnerships to provide premier travel destinations for sports tourists. Historical data shows value projection for this market, with segments covered including event hosting, destination appeal, visitor experiences, and seasonal fluctuations. However, pitfalls and challenges include financial challenges for event organizers, infrastructure limitations like arenas, training centers, and recreational facilities, and potential pitfalls like carbon footprints and eco-friendly initiatives. Safari tourism is a captivating frontier, offering adrenaline-fueled experiences for visitors. Sustainable practices and eco-friendly initiatives are essential for long-term profitability and overall sustainability. Regional tourism revenues and economic growth are closely tied to these world-class sports events, making them crucial for host cities and top-tier athletes alike. 

The integration of Virtual Reality (VR) technology in the sports industry is a developing trend that may significantly impact the sports tourism market. VR technology creates interactive and simulated environments using computers and software, enabling users to engage in virtual activities. In sports, this technology offers simulations of stadium views, suite access, player statistics, and game rewind features. Applications like Facebook Spaces and advancements in VR sports experiences are increasing. Although in its early stages, this technology poses potential competition to traditional sports tourism. 

Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution!

Market Challenges

The sports tourism market encompasses various segments like Motorsport, Cricket, Tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Adventure races, and more. Travel agencies, tour operators, hospitality chains, event management companies, and Olympics form key players. Partnership initiatives between these industries offer unique event hosting experiences, enhancing destination appeal and visitor experiences. However, challenges persist. Seasonal fluctuations and infrastructure limitations in arenas, training centers, and recreational facilities pose challenges. Event organizers face financial challenges ensuring profitability and long-term sustainability. Travelers seek predictable conditions, eco-friendly initiatives, and sustainable practices. Premier sports events, such as Basketball, Baseball, Hockey, Soccer, and World-class sports, attract fans and tourists alike, generating significant revenue. Value projection from historical data indicates sustained growth. However, the market faces pitfalls like carbon footprints from travel & outdoor activities, requiring careful consideration of tourism practices and conservation efforts. The captivating frontier of safari tourism, adventure races, and adrenaline-fueled experiences add to the market’s appeal. Strategic partnerships and regional tourism revenues contribute to economic growth. Overall, the sports tourism market requires a balance between financial success and environmental awareness to ensure overall sustainability for visitors, top-tier athletes, and host cities.Sports tourism relies on the organization of sports events that draw tourists from diverse regions. However, hosting such events necessitates substantial financial investment. Investors are crucial for funding the planning, management, and promotion of sports leagues. Expenses related to marketing, player and staff compensation, and infrastructure development have significantly increased over time to expand reach and fan base. Franchise sales in sports leagues like IPL, PSL, and Big Bash League are effective methods to secure investor support.

Discover how AI is revolutionizing market trends- Get your access now!

Segment Overview

This sports tourism market report extensively covers market segmentation by

Type 1.1 Domestic sports tourism1.2 International sports tourismProduct 2.1 Soccer tourism2.2 Cricket tourism2.3 Tennis tourism2.4 OthersArea 3.1 Passive sports tourism3.2 Active sports tourismGeography 4.1 Europe4.2 APAC4.3 North America4.4 South America4.5 Middle East and Africa

1.1 Domestic sports tourism- Domestic sports tourism is a significant segment in the global sports tourism market, with a high number of tourists attending sports events within their own countries for participation or spectatorship. This includes expenditures on hospitality and merchandise related to the sports event. Domestic sports leagues, held across the globe, attract a large proportion of domestic tourists due to the convenience of intra-region transportation, uniform regional currency, and familiar cultural backgrounds. Governments and sports teams are facilitating transportation for fans, such as free shuttle buses and dedicated lanes in Qatar. The growth of domestic sports tourism is driven by the strong growth in developing economies and regional economic benefits. During the forecast period, the domestic sports tourism market is expected to experience an accelerating year-over-year growth rate. Despite contributing the highest revenue share to the global sports tourism market, domestic sports tourism may face competition from international sports tourism due to the growing attraction of adventure activities overseas.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

The sports tourism market is a thriving industry that brings together the excitement of sports and the allure of travel. Motorsport, cricket, tennis, and soccer are among the popular sports that attract fans and travelers from around the world. Major events like the FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Olympics, Basketball, Baseball, and Hockey draw large crowds, creating opportunities for sustained growth in the sector. Strategic partnerships between sports industries and tourism boards have led to innovative event hosting and visitor experiences, making sports destinations premier travel choices. Leisure travelers and fans alike are drawn to these premier events, enhancing the destination appeal and boosting the local economy.

Market Research Overview

The Sports Tourism market is a dynamic and lucrative sector that combines the thrill of world-class sports events with travel and tourism. Motorsport, Cricket, Tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Adventure races, and various other sports attract millions of fans and travelers every year. Travel agencies, tour operators, hospitality chains, event management companies, and Olympic host cities form strategic partnerships to offer premier travel experiences for sports tourists. The value projection for the Sports Tourism market is projected to grow at a sustained rate, driven by the increasing popularity of live entertainment and the desire for experiences. However, there are pitfalls and challenges, including seasonal fluctuations, infrastructure limitations, and financial challenges for event organizers. Sports tourists seek adrenaline-fueled experiences, training centers, arenas, and recreational facilities. The market covers various segments, including Motorsport, Cricket, Tennis, Football, Basketball, Baseball, Hockey, and more. Sustainable practices, eco-friendly initiatives, and environmental awareness are becoming increasingly important in the sports tourism industry. Despite the potential for high visitor numbers, there are financial challenges, and event organizers must ensure profitability and long-term sustainability. The captivating frontier of safari tourism offers a unique opportunity for growth in the sports tourism industry. Overall, the Sports Tourism market is a significant contributor to regional tourism revenues and economic growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeDomestic Sports TourismInternational Sports TourismProductSoccer TourismCricket TourismTennis TourismOthersAreaPassive Sports TourismActive Sports TourismGeographyEuropeAPACNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/sports-tourism-market-to-grow-by-usd-701-6-billion-2025-2029-rise-in-sporting-events-fuels-growth-report-on-how-ai-is-redefining-market-landscape—technavio-302363566.html

SOURCE Technavio

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Saramonic WiTalk9 X: Modular-Designed, Lightweight Wireless Intercom System Redefines Team Communication

Published

on

By

NEW YORK, April 19, 2026 /PRNewswire/ — Saramonic, a leading brand in audio solutions, announced a 9-Person Modular Full-Duplex Wireless Intercom System WiTalk9 X and the WiTalk9 Base. WiTalk9 X builds upon the success of the WiTalk9 with a focus on lightweight comfort and modular adaptability, introducing unprecedented flexibility and scalability of modern production teams from small to large.

Industry-First Modular Design for Maximum Flexibility

The Saramonic WiTalk9 X sets a new standard for adaptability in wireless intercom systems. Its industry-first modular construction allows users to switch between single-ear, dual-ear, or helmet-ready models, accommodating the diverse needs of different crew roles.

Weighing just 172 grams (6 oz) with battery in its single ear configuration, the WiTalk9 X delivers all-day comfort for demanding production environments. The IPX4-rated, lightweight design allows professionals who wear headsets for extended periods during long shoots or live events to focus on their work.

Intelligible Voice Communication: Saramonic ClearTalk™2.0 Technology and AI Noise Cancellation

Saramonic ClearTalk™2.0 combines the dual-microphone array and Saramonic AI Noise Cancellation. The cardioid main microphone focuses on the speaker’s voice, and the omnidirectional secondary mic collects the noise as samples for Saramonic AI Noise cancellation to separate the vocal and noise, ensuring clear and stable voice communication.

Saramonic AI Noise Cancellation is trained by over 700,000 noise samples across 20,000+ hours. Compared to traditional environmental noise cancellation that only handles ambient sounds, it identifies and separates noise in real-time to keep voice clear and stable within team communication, even when multiple crews speak at once in a complex environment.

Efficient Team Work with Dual-Antenna Design and Saramonic WiTalk Wireless Intercom Ecosystem

The WiTalk9 X features both internal and external antennas to continuously monitor signal quality and select the stronger signal. It operates on the 1.9 GHz DECT Technology and offers up to 12 hours battery life with a spare rechargeable lithium battery for quick replacement, enables teams to stay connected within 1,300 ft (400m) – ideal for events, film shoots, and live performances.

Saramonic WiTalk9 X supports a 9-person system without a hub, and can be easily scaled up to 64 users via WiTalk Base, enabling group cascading and remote collaboration with an industry-leading range of up to 700 meters.

Pricing and Availability

The Saramonic WiTalk9 X is available through official stores. For detailed pricing and configuration options, please contact your local Saramonic representative or visit www.saramonic.com.

Contact: marketing@saramonic.com 

Photo – https://mma.prnewswire.com/media/2959888/9x__________1_1.jpg

View original content:https://www.prnewswire.co.uk/news-releases/saramonic-witalk9-x-modular-designed-lightweight-wireless-intercom-system-redefines-team-communication-302746569.html

Continue Reading

Technology

Siemon Releases 2026 ESG Report and Progress Update Report

Published

on

By

WATERTOWN, Conn., April 19, 2026 /PRNewswire-PRWeb/ — The Siemon Company, a global leader in high‑performance network infrastructure solutions for data centers and smart buildings, is proud to announce the release of its 2026 Environmental, Social, and Governance (ESG) Report, showcasing accelerated climate action, third‑party‑verified performance, and continued leadership in transparent, responsible business practices. The report highlights Siemon’s strongest ESG results to date, including early achievement of science‑based climate targets, expanded renewable energy adoption, increased product transparency, and a people‑first culture that supports accountability, equity, and long‑term value creation.

Sustainability is not a side initiative; it’s embedded in how we operate, how we innovate, and how we lead. This year’s report reflects disciplined execution across our Sustainable Development Goals, our value chain, and our workforce.

Key Highlights from the 2026 ESG Report:

Greenhouse Gas (GHG) Emissions

Achieved a 69% absolute reduction in Scope 1 and Scope 2 emissions from a 2021 baseline, surpassing the company’s 2031 SBTi‑validated target four years ahead of schedule.Reduced Scope 3 emissions intensity by 23.1%, while maintaining essentially flat absolute emissions despite business growth.

Energy, Water & Waste

Increased renewable energy usage to 90% of global operations, achieving Scope 2 carbon neutrality at major U.S. and China facilities.Reduced water usage by 30%, exceeding the company’s long‑term reduction goal.Delivered a 17.1% absolute reduction in waste, supported by expanded recycling and sustainable packaging initiatives.

Product Transparency & Customer Enablement

Expanded Environmental Product Declaration (EPD) coverage to 41% of sales and Health Product Declaration (HPD) coverage to 49% of sales, supporting green building and material health requirements to a screening threshold of 100 ppm.Launched an online compliance portal providing on‑demand regulatory and standards assurance for 99% of finished goods, including RoHS, REACH, PFAS, and conflict minerals.

People & Social Impact

Certified™ by Great Place To Work® in the U.S. for the third consecutive year, with 90.4% of employees globally affirming Siemon as a great place to work.We have made a commitment to ensure that 100% of our employees are paid at or above the living wage. Contributed 2,600+ volunteer hours and over $160,000 in charitable giving, supporting education, community, and conservation initiatives worldwide.

Governance & Transparency

Advanced alignment with the EU Corporate Sustainability Reporting Directive (CSRD), completing a third‑party‑reviewed Double Materiality Assessment and Limited Assurance Audit.Maintained 100% employee training on the Company Code of Conduct, aligned with the UN Global Compact and Responsible Business Alliance principles.

“Sustainability is not a side initiative; it’s embedded in how we operate, how we innovate, and how we lead. This year’s report reflects disciplined execution across our Sustainable Development Goals, our value chain, and our workforce. We’re focused on delivering measurable progress today while building the systems and governance needed for the future.”

– John Siemon, Chief Technology Officer and Chief Operating Officer at Siemon

In a unique effort to bridge corporate reporting with tangible action, Siemon has integrated an interactive giving component into the digital publication. Within the executive summary and each primary pillar – Environmental, Social, and Governance -readers will find a dedicated link to unlock a corporate donation. This initiative empowers stakeholders to personally direct Siemon to fund toward one of five global non-profit partners: Habitat for Humanity, Doctors Without Borders, Engineers Without Borders, One Tree Planted, or Oceana.

The full 2026 ESG Report is available for download at www.siemon.com/esg.

About Siemon

Siemon is a global market leader in the design and manufacture of high-performance connectivity solutions for data centers and smart buildings. We empower our customers to connect faster, scale smarter and deploy with confidence. Founded in 1903, our legacy of customer-driven innovation, engineering excellence, and an unwavering commitment to sustainability has made us the benchmark for quality and reliability. We deliver precision-built copper, fiber and high-speed connectivity solutions that perform at scale, with the flexibility, speed, and support our customers rely on. With operations in over 100 countries, Siemon has one of the industry’s broadest solution portfolios and is the trusted partner behind the networks that connect the world. Find out more at www.siemon.com.

Media Contact

Brian Baum, Siemon, 1 8609454200, brian_baum@siemon.com

View original content:https://www.prweb.com/releases/siemon-releases-2026-esg-report-and-progress-update-report-302746314.html

SOURCE Siemon

Continue Reading

Technology

Quickplay’s Triple Play of New Customers, Products and Partnerships Set to Dominate NAB 2026

Published

on

By

LAS VEGAS, April 19, 2026 /PRNewswire/ — (2026 NAB Show) – Quickplay, the Content to Value Operating System, today unveiled a broad array of company news including: an AI-enriched solution that identifies social signals and trending topics, and connects them to relevant content within minutes; transformative customer deployments; and powerful industry research and partnerships.

Debuting at NAB, Social Signals is a new technology within Quickplay AI Studio that identifies trending cultural moments and matches them with high-value content assets to automatically generate social-ready clips and posts. By combining external trend data with performance insights from owned channels, Social Signals enables content teams to move from insight to publishing in minutes, rather than days.

Social Signals is a key part of Quickplay’s AI Studio Solution, which includes metadata enrichment, moment detection, smart verticalization and multi-platform publishing. Its Smart Verticalizer uses multimodal AI and action tracking to intelligently reframe video –preserving key visual elements such as faces, gameplay and on-screen graphics – to maintain broadcast-quality standards across short-form formats. The company has also partnered with Visible Things, the creator-driven platform to deploy the first implementation of Social Signals across the Visible Things infrastructure.

Quickplay further announced it has gone live with Gray Media (NYSE: GTN)’s new streaming experience, which included consolidating 1,300 digital touchpoint, including 163 websites, 326 mobile apps and 815 CTV apps onto a single data-driven platform powered by Quickplay and Google Cloud (NASDAQ: GOOGL). The system now manages 269 live channels and 123 FAST channels across Amazon Prime Video, Roku (NASDAQ: ROKU), Samsung TV Plus, Vizio and Fire TV, delivering hyper-local content to 37% of U.S. TV households.

Quickplay also announced the cloud-native transformation of Television New Zealand’s streaming platform, TVNZ+. Completed in 12 months, Quickplay replaced a fragmented ecosystem of six+ vendors across UI/UX, content management, video processing, advertising and analytics with a single, unified platform. The team at TVNZ also named Amazon Web Services (NASDAQ: AMZN) as its preferred cloud platform for the transformation, further increasing efficiencies and lowering costs by consolidating onto a single cloud vendor. The technology overhaul will drive unprecedented innovation and efficiency for TVNZ, New Zealand’s state-owned broadcaster, which reaches over two million New Zealanders daily.

“Broadcasters don’t need another point solution. They need an AI-enabled operating system that turns content into measurable outcomes,” said Paul Pastor, Co-Founder and Chief Business Officer at Quickplay. “At NAB, we’re showing how to bring cultural moments, content catalogs and distribution workflows together to create engaging and revenue opportunities in real time.”

In partnership with Caretta Research, Quickplay will also release new research, “The Broadcaster Revolution Will Not Be Televised,” highlighting a critical bottleneck in the industry: North American broadcasters spend approximately 75% of their time on technical workflows, leaving only 25% for content creation. The report outlines how automated workflows and unified operations can help broadcasters meet the growing demand for short-form video while maintaining editorial quality and accelerating monetization.

Additionally, Quickplay has joined NAB PILOT, a coalition of innovators, educators and advocates dedicated to advancing broadcast technologies and cultivating new media opportunities. As a part of this group, Quickplay is expanding its collaboration with broadcasters to redefine how value is derived from content.

Quickplay at NAB 2026:

Paul Pastor, Jordan Bartow, and Peter Tanner of Quickplay, and Albert Lai of Google Cloud will be on a panel: An Audience of One: How Gray Media + Google Cloud + Quickplay are Using AI and Cloud OTT to Personalize Local News, Enable User-Generated Content, Engage Younger Viewers, and Unlock New Revenue for Broadcasters. Central Hall Stage, Monday, April 20 at 4:15p PTAt the NAB Streaming Summit TVNZ’s Chief Digital Officer, Rob Hutchinson, will present “How TVNZ+ Built a Co-Viewing Product” on Tuesday, April 21 at 11:30 AM PT.Live Demonstrations: See Quickplay technology in action at AWS, GCP, TwelveLabs and the Encore. To book a meeting, email hello@quickplay.com

About Quickplay:
Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization. By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime. 

Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Media Contact:
Breakaway Communications for Quickplay
quickplaypr@breakawaycom.com
+1 917-731-5734

View original content to download multimedia:https://www.prnewswire.com/news-releases/quickplays-triple-play-of-new-customers-products-and-partnerships-set-to-dominate-nab-2026-302746637.html

SOURCE Quickplay

Continue Reading

Trending