Technology

Augmented Reality (AR) Market to Grow by USD 461.8 Billion (2024-2028), Boosted by Rising Investments in AR Technology, with Market Evolution Powered by AI – Technavio

Published

1 year ago

February 1, 2025

NEW YORK, Jan. 31, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global augmented reality (AR) market size is estimated to grow by USD 461.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 46.1% during the forecast period. Increasing investments in AR technology is driving market growth, with a trend towards increasing AR integration in mobile devices. However, privacy concerns over ar technology poses a challenge. Key market players include Alphabet Inc., Atheer Inc, Dynabook Inc., Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Meta Platforms Inc., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc..

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Augmented Reality (AR) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 46.1%

Market growth 2024-2028

USD 461.8 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

35.0

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 44%

Key countries

US, China, Japan, Germany, and UK

Key companies profiled

Alphabet Inc., Atheer Inc, Dynabook Inc., Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Meta Platforms Inc., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc.

Market Driver

The Augmented Reality (AR) industry is experiencing rapid growth, driven by advancements in 5G technology and the release of AR chipsets from tech players. AR glasses are becoming increasingly popular, with companies like Meta and Livestream Technologies leading the way. The AR technology is making waves in various sectors, including automotive for enhanced driving experiences, industrial & manufacturing for quality control and training, and the education industry for interactive e-learning apps. AR is also revolutionizing industries like defense & aerospace, healthcare with augmented surgeries, and the art & designing industry for virtual staging and designing. AR hardware, such as smart glasses and head-mounted displays, are being adopted by industries like retail for virtual fitting rooms and by law enforcement for safety management. AR technology is also being used in the media industry for virtual walkthroughs and in the gaming sector for experiences. Startups and established tech companies are investing heavily in AR, with Stanford University and Home Depot among those developing and designing AR applications. The future of AR is bright, with applications in professional training, spatial computing, and brand engagement across various industries.

Several leading smartphone manufacturers, including Apple and Samsung, are integrating hardware and software to establish AR mobile platforms. This trend is also observed among mobile device manufacturers such as smartphones, phablets, and tablets, which are utilizing AR solutions to boost user experience and add value to their products. The AR market is projected to expand during the forecast period due to the growing popularity and penetration of AR technology in these devices. Vendors have developed AR applications for mobile phones to establish a mobile AR ecosystem. Consumers can now experience AR functionality on their mobile devices, thanks to basic computer vision and positional tracking capabilities. With the introduction of Google Tango, advanced features like accurate motion tracking, depth perception, and area learning through a device have become a reality.

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Market Challenges

The Augmented Reality (AR) market is experiencing significant growth, with industries like 5G providers and tech players investing heavily in AR technology. However, challenges persist in the form of the need for AR chipsets and affordable AR glasses. The AR industry is transforming various sectors, including automotive, education, and manufacturing, by enhancing brand engagement, design and visualization, and professional training. AR is revolutionizing industries like defense & aerospace, healthcare, and gaming, with applications ranging from augmented surgeries and drug information to interactive showrooms and virtual fitting rooms. Companies like Meta, Livestream Technologies, and Stanford University are leading the way in AR development and designing. The future of AR also includes Mixed Reality (MR) and Spatial computing, with potential applications in law enforcement, safety management, and retail. Engineers, designers, and professionals in various industries are using AR for installation and assembly, quality control, and interactive training and upskilling. AR is also being used in home depots, automotive sectors, media and entertainment, and e-learning apps, providing experiences and improving productivity. AR technology is also being integrated into smartphones and smart glasses, making it accessible to a wider audience. OLED technology is expected to drive the market forward, providing better display quality for AR devices. Startups are also entering the AR space, bringing innovation and competition to the market. Overall, the AR market is poised for growth, with potential applications in various industries and use cases.Augmented Reality (AR) technology presents significant opportunities for businesses, enabling interactive experiences that engage consumers in new and innovative ways. However, privacy concerns pose a major challenge to the global AR market. AR collects and processes vast amounts of user data, raising potential risks to individual privacy. This information can originate from various sources, including social networking accounts, and may be accessed by unauthorized parties if devices are compromised. Furthermore, AR smart glasses, which automatically screen and process users’ environments, can infringe on privacy by capturing and transmitting data from surrounding areas. These concerns may hinder the growth of the AR market during the forecast period, necessitating data protection measures and transparent privacy policies.

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Segment Overview

This augmented reality (ar) market report extensively covers market segmentation by

Component 1.1 Hardware1.2 SoftwareEnd-user 2.1 Enterprise2.2 Retail2.3 Healthcare2.4 Media and entertainment2.5 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Hardware- The augmented reality (AR) market experienced substantial growth in 2022, with the hardware segment leading in terms of revenue share. This dominance is attributed to the increasing adoption of AR devices in various industries such as education, healthcare, construction, and retail. As businesses invest more in advanced AR solutions, the demand for these technologies continues to rise. AR hardware, which includes glasses that merge virtual reality and AR, offers enhanced and experiences. The global AR market is poised for significant expansion during the forecast period due to this growing demand.

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Research Analysis

The Augmented Reality (AR) market is revolutionizing various industries, including media and entertainment, gaming, retail, education, and more. AR technology overlays digital information onto the real world, enhancing user experience. In the gaming sector, AR games offer experiences, merging the physical and digital worlds. Smartphones and 5G providers enable widespread AR adoption, while tech players and startups innovate new applications. AR is transforming operations in industries like manufacturing, with spatial computing enabling remote installation and assembly, training, quality control, and safety management. In retail, AR is used for product visualization and customer engagement. In education, AR enhances learning experiences through interactive visualizations. In the media industry, AR is used for news reporting and content creation. Engineers at Stanford University and other institutions are pushing the boundaries of AR technology, while companies like Home Depot use AR for design and visualization, improving customer experience and streamlining operations. The future of AR is bright, with endless possibilities for innovation and industry disruption.

Market Research Overview

Augmented Reality (AR) is a revolutionary technology that overlays digital information onto the real world, enhancing user experience in various industries. AR technology is poised to transform sectors such as art & designing, automotive, defense & aerospace, education, and manufacturing, among others. AR is driving innovation in areas like brand engagement, design and visualization, and interactive showrooms. AR hardware includes AR glasses, Head-mounted displays, and smart glasses, powered by AR chipsets and OLED technology. AR is revolutionizing industries like automotive for a more driving experience, and healthcare for augmented surgeries and drug information. AR is also transforming education with e-learning apps and professional training. Startups and tech players are leading the charge in AR innovation, with key applications in gaming, media and entertainment, and safety management. AR is set to redefine operations, quality control, and retail experiences, offering virtual fitting rooms and virtual walkthroughs. Spatial computing and mixed reality (MR) are the future of AR, offering a more and interactive user experience. AR is also being explored in areas like law enforcement, industrial manufacturing, and wellbeing, offering potential solutions for safety management and training & upskilling. AR technology is poised to transform the way we live, work, and learn.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentHardwareSoftwareEnd-userEnterpriseRetailHealthcareMedia And EntertainmentOthersGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

Technology

Haloid Solutions Expands Access to Radio Equipment by Offering Flexible Financing and Leasing Solutions Named HaloidFLEX

Published

2 hours ago

April 18, 2026

NEW YORK, April 18, 2026 /PRNewswire/ — As part of Haloid Solutions’ long-term commitment to helping businesses and municipalities acquire critical communications equipment despite budgetary constraints, Haloid now offers specialized financing and leasing programs through its HaloidFLEX program.

Designed to ensure that companies and governments have the equipment they need without costly capital expenditures outlays, HaloidFLEX offers financing for equipment purchased directly from manufacturers or local radio dealers. HaloidFLEX financing offers zero percent and low-interest options as well as predictable monthly payments for qualified buyers. HaloidFLEX clients can even opt to incorporate extended support services and protections into their financing to prepare for accidents, theft, or equipment losses. This gives companies peace of mind with one low monthly payment.

For organizations that don’t want or need to own equipment long-term, the HaloidFLEX leasing program offers similar benefits with potential tax advantages. Companies can lease brand new equipment and upgrade or return it at lease-end as needed. For companies seeking flexible options – or those that are interested in upgrading to the latest technology as it becomes available – leasing makes perfect sense.

One of the added benefits of each program is that HaloidFLEX allows clients to bundle services and protections that would normally be billed separately. Accidental damage, theft, and loss protections can be put in place, so that there’s never a lapse in communication if a radio fails. Extended warranties are also available upon request, so companies can customize their financing and protection to fit their budget and safeguard their equipment simultaneously.

According to a Haloid Solutions spokesperson, “Bundling expenses simply makes sense. It reduces the need for multiple policies and flexes with organizations to ensure critical communication equipment is available when needed while guaranteeing that the company’s investment is protected for the life of the equipment.”

HaloidFLEX financing and leasing programs are available to qualified businesses and municipalities nationwide. To learn more or request a customized quote, visit HaloidSolutions.com.

About Haloid Solutions

Haloid Solutions is the go-to resource for U.S. businesses and municipalities in search of financing and leasing for two-way radios, walkie talkies, communications equipment, accessories, and services. Focused on reliability, affordability, and performance, Haloid strives to equip professionals in all communication-based industries with the resources they need most.

For more information about Haloid Solutions, or details about the HaloidFLEX financing or leasing programs, please visit https://haloidsolutions.com/collections/lmr-radio-financing-and-leasing-and-subscription-low-cost-payment-options-for-2-way-radio-equipment or contact us on our website.

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SOURCE HALOID SOLUTIONS

Technology

CAS Holdings Appoints Patrick McDermott as Chief Executive Officer

Published

3 hours ago

April 18, 2026

Leadership Transition Positions CAS Holdings for Continued Growth and Customer-Focused Innovation

FRANKLIN, Mass., April 18, 2026 /PRNewswire/ — CAS Holdings, a leader in industrial automation distribution, engineering, and integration, is pleased to announce that Patrick McDermott has been named Chief Executive Officer.

McDermott previously served as President and Chief Revenue Officer, where he played a key role in driving growth across the organization, strengthening customer relationships, and leading teams with a clear focus on execution and results.

In his new role as CEO, McDermott will lead CAS Holdings into its next phase of growth, building on the company’s strong foundation and continued commitment to delivering value to customers, partners, and employees.

“I’m honored to step into the role of CEO at CAS Holdings,” said McDermott. “Over the past year, I’ve had the opportunity to work alongside an incredible team, support our customers, and help drive the growth of our organization. I’m excited to build on that momentum as we move into our next chapter.”

CAS Holdings, through its divisions including iAutomation and RND Automation, delivers a full spectrum of industrial automation solutions – from product distribution and technical support to custom machine building and system integration. Serving OEM machine builders and end-users, the company brings deep expertise in motion control, robotics, and vision, along with value-added capabilities such as kitting, sub-assembly, panel building, and turnkey automation systems, acting as an extension of its customers’ engineering and production teams.

McDermott’s leadership will focus on advancing CAS Holdings’ strategic initiatives, strengthening its market position, and continuing to deliver innovative automation solutions that support customers across a wide range of industries.

“We have a strong foundation, a talented team, and a clear direction. I’m looking forward to what we’ll accomplish together,” McDermott said. “Our focus remains on supporting our customers with responsive, local expertise, strong supplier partnerships, and the engineering and production capabilities they rely on to keep their operations running and growing.”

About Complete Automation Solutions Holdings

Complete Automation Solutions Holdings (CAS Holdings) is dedicated to empowering industrial automation companies, including those in the packaging industry, to achieve optimal efficiency and success. With a diverse portfolio encompassing industrial distribution, panel building and assembly, system integration, and robotics, CAS Holdings provides comprehensive packaging machines and solutions tailored to meet industry needs. The company prioritizes strong partnerships, expert engineering, and innovative solutions, ensuring sustainable practices and continuous improvement. CAS Holdings envisions a future where its transformative automation solutions redefine industry standards and drive growth. Committed to transparency and collaboration, CAS Holdings aims to be the most trusted partner in the automation sector.

Press Contact:

Erika Jacques
508-838-8012
http://www.iautomation.com/

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SOURCE CAS Holdings, Inc.

Technology

Vipboss Marks Earth Day with Renewed Commitment to Green Energy Solutions

Published

4 hours ago

April 18, 2026

NEW YORK, April 18, 2026 /PRNewswire/ — As Earth Day draws global attention to environmental responsibility, Vipboss, a specialist manufacturer and developer of lithium iron phosphate (LiFePO4) battery packs for energy storage and mobility applications, is underscoring its long‑term commitment to sustainable energy practices through its Environmental Advocacy. This advocacy is devoid of ornate language; its inspiration stems from the brand’s unwavering conviction in LiFePO4 batteries as a green energy solution. To align this message with practical action, the brand is also running a themed sales campaign on its official website during April 18th to 30th. It highlights how practical product solutions, rather than abstract concepts, can support cleaner energy use in everyday life.

Across the world, energy consumption patterns are undergoing rapid change. Households, outdoor users, and light‑mobility sectors are increasingly seeking energy systems that are safe, sustainable, and low‑emission. Within this shift, LiFePO4 batteries have emerged as a preferred technology for clean‑energy applications. Their long service life, high safety profile, and absence of cobalt, which is an element associated with higher environmental and ethical risks, position them as a responsible choice in the global transition toward greener power.

LiFePO4 technology forms the foundation of Vipboss’s approach to sustainable energy. Its extended cycle life reduces the frequency of battery replacement, lowering resource consumption and easing the environmental burden associated with disposal. The material’s inherent stability also minimizes the risk of thermal runaway, offering a safer experience in homes, recreational vehicles, and public environments. In practical use cases such as home backup systems, RV travel, and golf‑course operations, LiFePO4 batteries deliver efficient storage and stable output, helping reduce reliance on fossil‑fuel‑based energy sources and supporting lower‑carbon lifestyles.

Vipboss’s environmental advocacy extends beyond the technical advantages of its products. The brand promotes responsible energy use as an integral part of sustainable living, emphasizing that product design and informed application must work together to achieve meaningful environmental outcomes. As a provider of energy solutions for home, travel, and leisure scenarios, Vipboss continues to participate in the long‑term process of green transformation through ongoing technological refinement and product evolution.

Earth Day serves as a reminder that lasting environmental impact is built through small, consistent actions. Looking ahead, Vipboss will continue advancing safer, more durable, and more efficient energy products that support individuals and families in adopting more sustainable energy habits. Through these efforts, the brand aims to contribute enduring value to the wider adoption of clean energy and the collective pursuit of a more sustainable future.

About Vipboss

Vipboss is a specialist in the lithium battery industry, focusing on the research, production, and manufacturing of lithium iron phosphate (LiFePO4) battery packs. The company is committed to advancing battery technology with an emphasis on reliable performance, safety, and extended service life. Its mission is to deliver safe, efficient, and environmentally responsible energy solutions that contribute to a cleaner, more sustainable future.

For more information, please visit: https://vipbosspower.com/.

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SOURCE Vipboss