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Esports Market to Grow by USD 3.47 Billion (2024-2028), Boosted by Increased Branding Through Esports, with AI Redefining Market Landscape – Technavio

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NEW YORK, Jan. 31, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global esports market size is estimated to grow by USD 3.47 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 20.5% during the forecast period. Increase in branding through e-sports is driving market growth, with a trend towards increase in e-sports betting. However, growing cost of game development poses a challenge. Key market players include Activision Blizzard Inc., Amazon.com Inc., ANT Esports, Beyond the Summit, Caffeine, Electronic Arts Inc., Gfinity Plc, Hi-Rez Studios Inc., Intergalactic Gaming Ltd., Kabam Games Inc., Modern Times Group MTG AB, Nintendo Co. Ltd., Riot Games Inc., Rovio Entertainment Corp., Starladder Ltd., Take Two Interactive Software Inc., TaKeTV GmbH, Tencent Holdings Ltd., Valve Corp., and Wargaming Group Ltd..

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Esports Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 20.5%

Market growth 2024-2028

USD 3467.22 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

19.5

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 43%

Key countries

US, Canada, China, Japan, and Germany

Key companies profiled

Activision Blizzard Inc., Amazon.com Inc., ANT Esports, Beyond the Summit, Caffeine, Electronic Arts Inc., Gfinity Plc, Hi-Rez Studios Inc., Intergalactic Gaming Ltd., Kabam Games Inc., Modern Times Group MTG AB, Nintendo Co. Ltd., Riot Games Inc., Rovio Entertainment Corp., Starladder Ltd., Take Two Interactive Software Inc., TaKeTV GmbH, Tencent Holdings Ltd., Valve Corp., and Wargaming Group Ltd.

Market Driver

The Esports market is experiencing significant growth, with electronic sports gaining popularity among gamers and non-gamers alike. This trend includes various genres such as fighting games, real-time strategy games, and multiplayer games like Fortnite, League of Legends, Overwatch, and Valorant. The audience reach is expanding, with high schools and colleges offering dedicated programs and scholarships for esports. Celebrities and influencers are joining the scene, adding to the fan engagement. Esports players can now turn their gaming skills into a professional career, with event organizers hosting league tournaments and offering ticket sales, merchandise, and media rights. Game developers and publishers earn revenue through game publisher fees, microtransactions, and a recurring revenue model. However, concerns around addiction, distraction, and health issues such as metabolic disorders, musculoskeletal injuries, and poor posture are rising. Infrastructure improvements, including high-tech gadgets and internet access, are essential for the growth of esports. Investors, including private equity firms, are recognizing the potential of the industry and making significant gaming investments. The infrastructure for league tournaments and streaming platforms is also improving, with live streaming, video-on-demand, and virtual reality products enhancing the user experience. The gaming industry leaders are addressing concerns around integrity with the Esports Integrity Coalition. Overall, the esports market is a growing industry with a significant consumer spending trend, reaching new heights in viewership, especially during social distancing norms. 

The global esports market is witnessing significant growth in the area of betting. Esports events are increasingly resembling traditional sports events due to escalating prize pools and sponsorships. This legitimacy has attracted more fans and bettors towards esports. High-profile tournaments offer lucrative betting opportunities for fans, accessible online or via mobile devices. The global reach of esports enables fans worldwide to participate in betting activities. Esports betting platforms provide ease and convenience, making it an integral part of the esports industry. 

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Market Challenges

The Esports market is experiencing rapid growth, with electronic sports gaining popularity among gamers and non-gamers alike. However, challenges persist, including addiction concerns and health issues such as metabolic disorders, musculoskeletal injuries, and poor posture from long hours of gaming. Audience reach is expanding, with fans engaging in various activities like live streaming and virtual reality products. Celebrities and influencers are entering the scene, driving consumer spending on high-tech gadgets and games. Colleges and universities offer dedicated programs, and even high schools are investing in Esports. Event organizers generate revenue through ticket sales, merchandise, media rights, and sponsorships. Game publishers collect fees, while game developers benefit from microtransactions and a recurring revenue model. The gaming industry is attracting investors, with private equity firms and league tournament infrastructure investments on the rise. Despite these opportunities, challenges remain, including infrastructure, internet access, and social distancing norms. The Esports Integrity Coalition ensures fair play, while streaming platforms offer various streaming types and viewership opportunities. Overall, Esports is a burgeoning industry with a diverse range of opportunities and challenges.The escalating consumer preference for enhanced in-game content has driven up the cost of game development significantly. In 2021, game budgets exceeded USD750 million. For instance, Call of Duty: Modern Warfare 2, released in 2009, was developed for approximately USD50 million. In contrast, Cyberpunk 2077, launched in 2020, had a development cost of around USD174 million. Game developers employ software like SpeedTree to automate tree creation and generate realistic visuals. Additionally, producing detailed, customized graphics for large-scale games is a major expense. These factors have contributed to the increase in game development costs.

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Segment Overview 

This esports market report extensively covers market segmentation by

Revenue Stream1.1 Sponsorships1.2 Media rights1.3 Publisher fees1.4 Advertising1.5 Merchandise and ticket salesGenre 2.1 MOBA2.2 FPS2.3 RTS2.4 OthersGeography 3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

1.1 Sponsorships- Esports boasts a large, engaged audience of young, tech-savvy consumers with substantial purchasing power, making it an attractive market for sponsors. Sponsorship deals are struck with esports event organizers, teams, and individual players. Brands like Red Bull and Monster Energy, as well as endemic sponsors such as Intel, Logitech, and HyperX, have established long-term partnerships. Non-endemic brands, including Coca-Cola, Mercedes Benz, Adidas, Tinder, Geico, M&M’s, Volkswagen, Fortum, McDonald’s, and Shanghai Pudong Development Bank, are increasingly investing in esports sponsorships to reach this demographic. Esports offers unique opportunities for in-game advertising, branded content, and virtual events, driving growth in the sponsorship segment of the global esports market. Prominent esports tournaments, such as Dreamhack, Intel Extreme Masters, League of Legends World Championship, League of Legends Pro League, and ESL Pro League, attract significant sponsorship deals.

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Research Analysis

Esports, the thriving world of competitive video gaming, has seen explosive growth in recent years. Live streaming platforms have become the backbone of this industry, allowing millions of viewers to engage with their favorite games and gamers in real-time. Games like Fortnite, League of Legends, and Overwatch have amassed massive viewership, leading to significant investments in the sector. League tournaments and infrastructure have evolved, providing organizers with the tools to create experiences for their audience. Millennials and influencers have played a crucial role in driving engagement activity, with ticket sales and advertising revenue becoming substantial sources of income. The Esports Integrity Coalition ensures fair play and maintains the integrity of the industry, further bolstering its legitimacy. With continuous innovation and growth, the future of esports looks brighter than ever.

Market Research Overview

Esports, also known as electronic sports, has gained significant traction as a global phenomenon, attracting millions of viewers and gamers alike. The gaming genre, which includes multiplayer games like League of Legends, Overwatch, Fortnite, and Valorant, among others, has become a source of engagement activities for fans and a potential professional career choice for gamers. The infrastructure required for esports includes high-tech gadgets, dedicated programs in colleges and universities, and infrastructure investments from event organizers and private equity firms. The esports industry’s audience reach extends to smartphone users, social distancing norms, and even Spain, with live streaming and video-on-demand platforms providing access to video game tournaments. The industry’s revenue model is based on ticket sales, merchandise, media rights, and a recurring revenue model from game publisher fees and microtransactions. However, concerns over addiction, health issues such as metabolic disorders, musculoskeletal injuries, and poor posture, and distraction from academic pursuits persist. The Esports Integrity Coalition and gaming industry leaders are working to address these concerns while also promoting fan engagement through influencers and celebrities. Technology improvements and the integration of virtual reality products are expected to further boost the industry’s growth, with consumer spending on gaming and gaming platforms continuing to rise. The industry’s popularity has also led to scholarships and dedicated programs for gamers in high schools and colleges. Overall, the esports market is a dynamic and evolving industry that continues to capture the attention of audiences and investors alike.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Revenue StreamSponsorshipsMedia RightsPublisher FeesAdvertisingMerchandise And Ticket SalesGenreMOBAFPSRTSOthersGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Gemtek and Dixon Advance Strategic Collaboration to Expand Optical Connectivity Business in India

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Combining photonic integration expertise with localized manufacturing to address growing demand for high-speed optical connectivity across Broadband, Telecom and AI Infrastructure

TAIPEI, Sept. 1, 2026 /PRNewswire/ — Gemtek Technology Co., Ltd. (“Gemtek”) and Dixon Technologies (India) Limited (“Dixon”) are advancing their strategic collaboration through their joint venture in India, expanding manufacturing and market opportunities for Optical Transceivers, BOSA (Bidirectional Optical Sub-Assembly) and other high-speed optical connectivity solutions.

The collaboration combines Gemtek’s expertise in optical communications, photonic integration and product development with Dixon’s manufacturing scale, supply-chain capabilities and market presence in India, creating a scalable platform to serve Broadband, Telecom, Cloud, Data Center and AI Infrastructure markets in India and globally.

Expanding Next-Generation Optical Connectivity

Gemtek is expanding its optical connectivity portfolio with solutions spanning 1G to 1.6T, including Optical Transceivers, SFPs, BOSA and high-speed optical connectivity solutions.

Leveraging EIC-PIC photonic integration and advanced manufacturing capabilities, Gemtek is advancing its roadmap toward 800G, 1.6T and next-generation photonic integration technologies to address growing demand for high-bandwidth and high-performance connectivity driven by AI, cloud and data center infrastructure.

Strengthening Local Manufacturing and Supply-Chain Resilience in India

The collaboration supports India’s growing focus on local manufacturing of Optical Transceivers, BOSA and other high-speed optical solutions. By combining Gemtek’s technology and product development expertise with Dixon’s local manufacturing and supply-chain capabilities, the partnership enables scalable production in India while complementing Gemtek’s global manufacturing footprint, strengthening geographic diversification and overall supply-chain resilience.

Gemtek to Showcase Optical Connectivity at IMC 2026

Gemtek will participate in India Mobile Congress (IMC) 2026, taking place October 7–10, 2026, at Yashobhoomi, New Delhi, India, Hall 2, Booth B1.

Gemtek will showcase its 1G-to-1.6T Optical Connectivity portfolio and solutions for Broadband, Telecom and AI Data Center applications, including Optical Transceivers, BOSA and next-generation high-speed optical connectivity technologies.

About Gemtek

Gemtek Technology is a global provider of networking and communications solutions across Broadband, Wi-Fi, Fiber, 5G, Optical Connectivity and AI-enabled Networking. Combining photonic integration, product innovation and advanced manufacturing capabilities, Gemtek continues to expand its high-speed optical connectivity technologies and solutions.

About Dixon

Dixon Technologies (India) Limited is a leading Indian design-focused and manufacturing company serving consumer electronics, telecommunications, IT hardware and other technology sectors, with extensive capabilities in product design, engineering, large-scale manufacturing and supply-chain management.

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Haut.AI Launches AI-Powered Hair Analysis for Beauty Brands Worldwide

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New technology turns a smartphone selfie and short questionnaire into personalized hair profiles and product recommendations for beauty brands and retailers

NEW YORK, Sept. 1, 2026 /PRNewswire/ — Haut.AI, a SaaS technology company specializing in AI-powered skin intelligence and personalized skincare, today announced the commercial launch of Hair Analysis, a B2B AI-powered hair assessment technology that enables beauty brands and retailers to deliver personalized haircare recommendations through digital commerce experiences.

Hair Analysis combines a smartphone selfie with a short questionnaire to create a personalized hair profile. The technology evaluates six visible hair characteristics, combines those findings with information about a consumer’s routine and concerns and connects the resulting profile with relevant products from a brand’s catalog. Hair Analysis is now commercially available to beauty and retail companies worldwide.

The launch expands Haut.AI’s personalization platform beyond skincare, allowing brands to offer AI-powered skin and hair experiences through the same SaaS infrastructure.

“Haircare has faced a longstanding personalization challenge: hair is highly individual, yet product discovery still often relies on broad categories and trial and error,” said Anastasia Georgievskaya, CEO & Co-founder of Haut.AI. “Hair Analysis addresses that gap by combining visual assessment with consumer-provided insights to help brands connect people with more relevant products.”

How Haut.AI Hair Analysis Works

Consumers can complete a Hair Analysis assessment in less than one minute. After answering a short questionnaire about their hair, styling habits and concerns, they take a smartphone selfie that is analyzed using Haut.AI’s computer-vision technology.

The system evaluates six visible characteristics:

Hair curvatureHair densityHair volumeFrizz levelHair colorColor uniformity

Those findings are combined with questionnaire responses to create a personalized hair profile. The combined inputs support recommendations across 19 hair concerns, including dryness, frizz, split ends, hair loss, chemical damage, dandruff, lack of volume and oily or greasy hair.

Hair Analysis spans 12 product categories, from shampoos and conditioners to treatments, masks, oils, and styling products.

How Hair Analysis Helps Beauty Brands Personalize Haircare

Hair Analysis is delivered through Haut.AI’s SaaS platform and can be integrated into beauty brands’ and retailers’ digital commerce experiences. Brands can manage product catalogs, configure recommendation logic, connect individual hair profiles with relevant products from their own portfolios, and access consumer insights generated from hair analysis data to better understand customer needs and preferences.

Companies already using Haut.AI for skin analysis can add hair personalization through the same platform, creating a unified technology foundation for personalized skin and hair experiences.

Hair Analysis Builds on Haut.AI’s Beauty Personalization Technology

Hair Analysis was initially co-developed with Grupo Boticário following the Brazilian beauty company’s strategic investment in Haut.AI. The collaboration combined Haut.AI’s computer-vision and AI-powered personalization capabilities with Grupo Boticário’s experience in haircare science, consumer insights and diverse hair needs. Grupo Boticário served as Haut.AI’s launch partner for the technology, which is now available to beauty brands and retailers worldwide.

“As an early partner in the development of Hair Analysis, we’ve seen firsthand how this technology can make haircare discovery intuitive for consumers,” said Gustavo Dieamant, Executive Director of R&D at Grupo Boticário. “Hair needs are incredibly diverse, and Haut.AI has developed a solution that translates that complexity into an experience that helps consumers identify products suited to their individual needs. We’re excited to see Haut.AI now bring this technology to beauty brands around the world.”

With Hair Analysis joining Haut.AI’s Face Analysis 3.0 and recently launched Body Analysis, Haut.AI now provides AI-powered personalization across face, body and hair. This broad coverage enables beauty brands, pharmacy groups and retailers with diverse product portfolios to use a unified technology platform. It helps them address a wider range of consumer needs, deliver more personalized product recommendations and create connected beauty experiences across digital and in-store channels.

Learn more about Hair Analysis, visit https://haut.ai/products/hair-analysis.

Try the Hair Analysis demo at: https://haut.ai/hair-analysis-demo.

Press images and assets can be downloaded here.

About Haut.AI

Haut.AI is a SaaS technology company at the forefront of generative AI-powered skincare personalization and skin intelligence. Founded by scientists and AI innovators, the company has built proprietary technology that turns skin data into objective, quantifiable intelligence across all skin tones and body regions. Haut.AI collaborates with leading global beauty and wellness brands, including Neutrogena, Beiersdorf, Ulta Beauty, and Grupo Boticário, enabling them to deliver science-backed, hyper-personalized skincare experiences that drive measurable consumer engagement and business impact. For more information, visit www.haut.ai.

Media contact:
Michael Tebo
Gabriel Marketing Group (for Haut.AI)
Phone: 571-835-8775
Email: michaelt@gabrielmarketing.com 

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AI is a Mirror, Not a Replacement: Bionic Artist Viktoria Modesta Challenges the Core of Human Value in the Machine Age

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Groundbreaking Futurist and Former MIT Media Lab Fellow Joins C. M. (Cathy) Rubin on AI for a Better World—Produced by the Planet Classroom Network—to Reframe the Emerging AI Identity Crisis for the Next Generation

NEW YORK, Sept. 1, 2026 /PRNewswire/ — As artificial intelligence shifts from a corporate automation tool into an intimate part of daily identity, a profound psychological question is emerging: If machines can replicate human intelligence, what happens to the value of human experience?

In a landmark new episode of AI For A Better World, host C. M. (Cathy) Rubin—in the acclaimed series produced by the Planet Classroom Network—sits down for an in-depth conversation with internationally recognized multimedia artist, futurist, and former MIT Media Lab Fellow Viktoria Modesta to explore how emerging technology is reshaping identity, creativity, and human agency.

“We’ve spent centuries using technology to change the world around us,” Rubin states. “But AI is doing something entirely different—it is beginning to change us. It forces us to ask: what does it truly mean to be human when the baseline of intelligence is automated?”

Dismantling the Apex Predator Fallacy

Born in the USSR within a rigid societal value system obsessed with biological perfection, Modesta has spent two decades upending conventional narratives around disability and beauty by transforming her prosthetic limb into an iconic cultural symbol of bionic potential. In her dialogue with Rubin, she notes that AI’s rapid disruption is forcing a much-needed re-evaluation of how society measures human worth.

“What’s interesting about AI is that it’s creating a juxtaposition to what is human value for the first time at scale,” Modesta explains. “We’ve valued in the past biology, abilities with sports, and intelligence. We’re now left with having to really look at the foundation… I think that it’s super exciting because for the first time, I think we will start having a little bit more appreciation for things like nature and animals, which we’ve discarded historically because it’s not the apex predator.”

AI as an Intimate Mind Prosthetic

Rather than viewing AI with existential dread, Modesta frames the technology through her unique perspective on physical augmentation, defining AI as a “prosthetic of the mind.”

“This is a relationship question,” Modesta tells Rubin. “We have created a technology that is much closer to a musical instrument. It’s something that responds to our emotions… It’s no longer just functional. This is a vehicle for our intention, it’s a vehicle for our emotion, for our aspiration of what we would like to have for ourselves and the world.”

Modesta argues that because technology adaptation is a deeply intimate, individual process, the mystery and fear dissipate when individuals actively decide what internal cognitive gaps they want the tool to expand.

The Tyranny of Uniformity and the Rise of the “Edges”

Addressing Rubin’s concerns regarding technological conformity among youth growing up alongside AI companions, Modesta delivers an optimistic counter-narrative. She argues that the flat, homogenized outputs of current Large Language Models (LLMs) will naturally expose the absurdity of uniformity.

“We’re noticing how absurd it is for LLM systems to just kind of flatline all the information and remove all the kind of edges,” says Modesta. “If you have a resume by 20 people who all use the same models, there is no meaning. There is no differentiation. We should actually end up in a better place where for the first time somebody’s just like, ‘Well, wait a minute. What are my ideas? What is my lived experience?'”

Prototyping the Future Without Permission

Through her latest project, Metabodies—an AI-powered visual framework exploring human identity across Earth, space, and virtual environments—Modesta is using AI to democratize how future human forms are imagined. Rather than relying on corporate Hollywood or scientific pillars to dictate tomorrow’s aesthetics, she uses AI to fast-track representation across body shapes, ability, race, and gender.

Reflecting on the generations entering adulthood by 2050, Modesta notes that younger builders no longer view technology through the lens of a human-versus-machine divide. To them, the integration is fluid, and the historical barriers are dissolving. “I will be talking to somebody about why disability is actually innovation,” Modesta smiles, “and they’re like, ‘Yeah, sure. I get that.'”

Key Takeaways from the Interview:

The Redefinition of Value: Why the automation of routine intelligence will push humanity to value raw intuition, emotional depth, and ecological interconnectedness.The Cognitive Instrument: Reframing AI as a fluid, responsive medium for human intention rather than a cold threat to human agency.The Power of the Non-Standard: Why the flattening effect of AI writing and design tools will create an economic premium on distinct lived experiences and “imperfect” creative edges.Democratic World-Building: How individual creators are bypassing massive institutional gatekeepers to prototype diverse futures in digital and aerospace environments.

Rubin concludes: “Viktoria reminds us that if AI is a prosthetic for the mind, it is ultimately a vehicle for human intention. AI is not a threat to what makes us human; it is a mirror that forces us to discover it. As machines automate the routine and flatline the standard, our unique perspectives, lived experiences, and creative edges become humanity’s greatest assets.

Watch AI for a Better World: What Does It Mean to Be Human in the Age of AI?

About Viktoria Modesta

Viktoria Modesta is an internationally acclaimed British-Latvian multimedia artist, creative director, futurist, and the world’s first Bionic Pop Artist. A former MIT Media Lab Fellow, her multidisciplinary work spans bionic wearables, human-machine interaction, and aerospace research with partners including NASA JPL, the Aurelia Institute, and Mission AstroAccess. Her current project, Metabodies, uses AI to explore future human identity across real and virtual environments.

About C. M. (Cathy) Rubin

C. M. (Cathy) Rubin is Co-Founder and CEO of Planet Classroom and Founder of CMRubinWorld. A multimedia journalist, author, and regular Forbes contributor who has published over 800 interviews with global leaders, her work focuses on human-centered AI strategy, institutional innovation, and the future of global education.

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SOURCE Planet Classroom Network

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