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Veralto Reports Fourth Quarter and Full Year 2024 Results

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WALTHAM, Mass., Feb. 4, 2025 /PRNewswire/ — Veralto (NYSE: VLTO) (the “Company”), a global leader in essential water and product quality solutions dedicated to Safeguarding the World’s Most Vital Resources™ announced results for the fourth quarter ended December 31, 2024.

Key Fourth Quarter 2024 Results

Sales increased 4.4% year-over-year to $1,345 million, with non-GAAP core sales growth of 4.6%Operating profit margin was 22.9% and non-GAAP adjusted operating profit margin was 23.8%Net earnings were $227 million, or $0.91 per diluted common shareNon-GAAP, adjusted net earnings were $238 million, or $0.95 per diluted common shareOperating cash flow was $285 million and non-GAAP free cash flow was $263 million

Key Full Year 2024 Results

Sales increased 3.4% year-over-year to $5,193 million, with non-GAAP core sales growth of 3.7%Operating profit margin was 23.3% and non-GAAP adjusted operating profit margin was 24.1%Net earnings were $833 million, or $3.34 per diluted common shareNon-GAAP, adjusted net earnings were $883 million, or $3.54 per diluted common shareOperating cash flow was $875 million and non-GAAP free cash flow was $820 million

“Our fourth quarter results were highlighted by mid-single-digit core sales growth across both segments, robust cash generation and the acquisition of TraceGains,” said Jennifer L. Honeycutt, President and Chief Executive Officer.  “This capped off a strong full-year performance in which our talented team, powered by the Veralto Enterprise System, executed well on our strategic priorities and delivered core sales growth, margin expansion and adjusted earnings per share above our initial guidance.” Honeycutt continued, “From an end market perspective, demand continued to strengthen throughout 2024 highlighted by industrial water treatment in North America and the recovery of consumer-packaged goods markets globally.” 

“We begin 2025 with a stronger financial position and a more positive view of our end markets relative to 2024.  We believe the durability of our businesses, fortified by the Veralto Enterprise System, will enable us to successfully navigate a globally dynamic macroeconomic environment. For the full year 2025, we are targeting low-to-mid single digit core sales growth with another year of margin expansion and strong cash generation. Over the long term, we expect to drive value creation through disciplined capital allocation, with a bias towards acquisitions that enhance our ability to help customers deliver clean water, safe food and trusted essential goods,” concluded Honeycutt.

2025 Guidance

The Company provides forecasted sales only on a non-GAAP basis because of the difficulty in estimating the other components of GAAP sales, such as currency translation, acquisitions, and divestitures. 

For the first quarter of 2025, Veralto anticipates that non-GAAP core sales will grow low-to-mid-single digits year-over-year with adjusted operating profit margin between 24.0% and 24.5% and adjusted diluted earnings per share in the range of $0.84 to $0.88 per share.

For the full year 2025, the Company anticipates that non-GAAP core sales will grow low-to-mid-single digits year-over-year and that adjusted operating profit margin will expand 25 to 50 basis points year-over-year.  The Company is targeting adjusted diluted earnings per share in the range of $3.60 to $3.70 with free cash flow conversion in the range of 90% to 100% of GAAP net earnings.

Conference Call and Webcast Information

Veralto will discuss its fourth quarter results and financial guidance for 2025 during its quarterly investor conference call tomorrow starting at 8:30 a.m. (ET). Access to the call, webcast and an accompanying slide presentation will be available on the “Investors” section of Veralto’s website, www.veralto.com, under the subheading “News & Events” and additional materials will be posted to the same section of Veralto’s website.  A replay of the webcast will be available in the same section of Veralto’s website shortly after the conclusion of the call and will remain available until the next quarterly earnings call.

The conference call can be accessed by dialing +1 (800) 343-4136 (U.S.) or +1 (203) 518-9843 (INTL) (Conference ID:  VLTO4Q24).  A replay of the conference call will be available shortly after the conclusion of the call and until February 19, 2025.  You can access the replay dial-in information on the “Investors” section of Veralto’s website under the subheading “News & Events.”

ABOUT VERALTO

With annual sales of over $5 billion, Veralto is a global leader in essential technology solutions with a proven track record of solving some of the most complex challenges we face as a society.  Our industry-leading companies with globally recognized brands help billions of people around the world access clean water, safe food and trusted essential goods.  Headquartered in Waltham, Massachusetts, our global team of nearly 17,000 associates is committed to making an enduring positive impact on our world and united by a powerful purpose: Safeguarding the World’s Most Vital Resources™.

NON-GAAP MEASURES AND SUPPLEMENTAL MATERIALS

In addition to the financial measures prepared in accordance with generally accepted accounting principles (GAAP), this earnings release also contains non-GAAP financial measures. Calculations of these measures, the reasons why we believe these measures provide useful information to investors, a reconciliation of these measures to the most directly comparable GAAP measures, as applicable, and other information relating to these non-GAAP measures are included in the supplemental reconciliation schedule attached.

In addition, this earnings release, the slide presentation accompanying the related earnings call, non-GAAP reconciliations and a note containing details of historical and anticipated, future financial performance have been posted to the “Investors” section of Veralto’s website (www.veralto.com) under the subheading “Quarterly Earnings.”

FORWARD-LOOKING STATEMENTS

Certain statements in this release, including the statement regarding the Company’s anticipated first quarter and full year 2025 financial performance, the Company’s differentiation and positioning to continue delivering sustainable, long-term shareholder value and any other statements regarding events or developments that we believe or anticipate will or may occur in the future are “forward-looking” statements within the meaning of the federal securities laws.  All statements other than historical factual information are forward-looking statements, including, without limitation, statements regarding: projections of revenue, expenses, profit, profit margins, tax rates, tax provisions, cash flows, pension and benefit obligations and funding requirements, Veralto’s liquidity position or other financial measures; Veralto’s management’s plans and strategies for future operations, including statements relating to anticipated operating performance, cost reductions, restructuring activities, new product and service developments, competitive strengths or market position, acquisitions and the integration thereof, divestitures, spin-offs, split-offs or other distributions, strategic opportunities, securities offerings, stock repurchases, dividends and executive compensation; the effects of the separation or the distribution on Veralto’s business; growth, declines and other trends in markets Veralto sells into; new or modified laws, regulations and accounting pronouncements; future regulatory approvals and the timing thereof; outstanding claims, legal proceedings, tax audits and assessments and other contingent liabilities; future foreign currency exchange rates and fluctuations in those rates; general economic and capital markets conditions; the anticipated timing of any of the foregoing; assumptions underlying any of the foregoing; and any other statements that address events or developments that Veralto intends or believes will or may occur in the future. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in our SEC filings.  These forward-looking statements speak only as of the date of this release and except to the extent required by applicable law, the Company does not assume any obligation to update or revise any forward-looking statement, whether as a result of new information, future events and developments or otherwise.

VERALTO CORPORATION

CONSOLIDATED CONDENSED BALANCE SHEETS

($ in millions)

(unaudited)

As of December 31

2024

2023

ASSETS

Current assets:

Cash and equivalents

$          1,101

$            762

Trade accounts receivable, less allowance for credit losses of $37 and $36,
respectively

812

826

Inventories

288

297

Prepaid expenses and other current assets

186

188

Total current assets

2,387

2,073

Property, plant and equipment, net

268

262

Other long-term assets

523

398

Goodwill

2,693

2,533

Other intangible assets, net

535

427

Total assets

$          6,406

$          5,693

LIABILITIES AND EQUITY

Current liabilities:

Trade accounts payable

395

431

Accrued expenses and other liabilities

850

834

Total current liabilities

1,245

1,265

Other long-term liabilities

517

410

Long-term debt

2,599

2,629

Total equity

2,045

1,389

Total liabilities and equity

$          6,406

$          5,693

This information is presented for reference only.  Final audited financial statements will include footnotes, which
should be referenced when available, to more fully understand the contents of this information.

 

VERALTO CORPORATION

CONSOLIDATED AND COMBINED STATEMENTS OF EARNINGS

($ and shares in millions, except per share amounts)

(unaudited)

Three-Month Period Ended
December 31

Year Ended December 31

2024

2023

2024

2023

Sales

$          1,345

$          1,288

$          5,193

$          5,021

Cost of sales

(544)

(542)

(2,088)

(2,120)

Gross profit

801

746

3,105

2,901

Operating costs:

Selling, general and administrative expenses

(424)

(403)

(1,644)

(1,536)

Research and development expenses

(69)

(57)

(253)

(225)

Operating profit

308

286

1,208

1,140

Non-operating income (expense):

Other income (expense)

—

—

(9)

(14)

Interest expense, net

(28)

(25)

(113)

(30)

Earnings before income taxes

280

261

1,086

1,096

Income taxes

(53)

(61)

(253)

(257)

Net earnings

$            227

$            200

$            833

$            839

Net earnings per share:

Basic

$           0.92

$           0.81

$           3.37

$           3.41

Diluted

$           0.91

$           0.81

$           3.34

$           3.40

Average common stock and common equivalent
shares outstanding:

Basic

247.6

246.6

247.3

246.4

Diluted

250.3

248.2

249.6

246.8

This information is presented for reference only.  Final audited financial statements will include footnotes, which
should be referenced when available, to more fully understand the contents of this information.

 

VERALTO CORPORATION

CONSOLIDATED AND COMBINED CONDENSED STATEMENTS OF CASH FLOWS

($ in millions)

(unaudited)

Year Ended December 31

2024

2023

Cash flows from operating activities:

Net earnings

$            833

$            839

Noncash items:

Depreciation

40

39

Amortization of intangible assets

38

48

Stock-based compensation expense

65

55

Loss on product line disposition

15

—

Impairment of equity method investment

—

15

Changes in operating assets and liabilities

(116)

(33)

Net cash provided by operating activities

875

963

Cash flows from investing activities:

Cash paid for acquisitions, net of cash acquired

(363)

—

Payments for additions to property, plant and equipment

(55)

(54)

Proceeds from sales of property, plant and equipment

—

2

All other investing activities

(16)

(3)

Net cash used in investing activities

(434)

(55)

Cash flows from financing activities:

Proceeds from the issuance of common stock in connection with stock-based
compensation

24

4

Net transfers to Former Parent

—

(147)

Consideration paid to Former Parent in connection with Separation

—

(2,600)

Payment of dividends

(89)

—

Proceeds from borrowings (maturities longer than 90 days)

—

2,608

Net cash used in financing activities

(65)

(135)

Effect of exchange rate changes on cash and cash equivalents

(37)

(11)

Net change in cash and cash equivalents

339

762

Beginning balance of cash and cash equivalents

762

—

Ending balance of cash and cash equivalents

$          1,101

$            762

This information is presented for reference only.  Final audited financial statements will include footnotes, which
should be referenced when available, to more fully understand the contents of this information.

 

VERALTO CORPORATION

SEGMENT INFORMATION

($ in millions)

(unaudited)

Three-Month Period Ended
December 31

Year Ended December 31

2024

2023

2024

2023

Sales:

Water Quality

$         811

$         782

$       3,138

$       3,039

Product Quality & Innovation

534

506

2,055

1,982

Total

$       1,345

$       1,288

$       5,193

$       5,021

Operating profit:

Water Quality

$         204

$         194

$         768

$         730

Product Quality & Innovation

124

116

529

472

Other

(20)

(24)

(89)

(62)

Total

$         308

$         286

$       1,208

$       1,140

Operating Profit Margin:

Water Quality

25.2 %

24.8 %

24.5 %

24.0 %

Product Quality & Innovation

23.2 %

22.9 %

25.7 %

23.8 %

Total

22.9 %

22.2 %

23.3 %

22.7 %

 

VERALTO CORPORATION

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES

Reconciliation of GAAP to Non-GAAP Financial Measures

($ in millions)

Three-Month Period Ended December 31, 2024

Sales

Operating
profit

Operating
profit
margin

Net earnings
for calculation
of diluted
earnings per
common
share

Diluted net
earnings
per
common
share

Reported (GAAP)

$       1,345

$         308

22.9 %

$                227

$          0.91

Amortization of acquisition-related
intangible assets A

—

10

0.7

10

0.04

Other items B

—

2

0.1

2

0.01

Tax effect of the above adjustments H

—

—

—

(2)

(0.01)

Discrete tax adjustments I

—

—

—

1

—

Rounding

—

—

0.1

—

—

Adjusted (Non-GAAP)

$       1,345

$         320

23.8 %

$                238

$          0.95

Three-Month Period Ended December 31, 2023

Sales

Operating
profit

Operating
profit
margin

Net earnings
for calculation
of diluted
earnings per
common
share

Diluted net
earnings
per
common
share

Reported (GAAP)

$       1,288

$         286

22.2 %

$                200

$          0.81

Amortization of acquisition-related intangible assets A

—

12

0.9

12

0.05

Other items B

—

1

0.1

1

—

Separation costs C

—

7

0.5

7

0.03

Tax effect of the above adjustments H

—

—

—

(5)

(0.02)

Rounding

—

—

0.1

—

—

Adjusted (Non-GAAP)

$       1,288

$         306

23.8 %

$                215

$          0.87

Year Ended December 31, 2024

Sales

Operating
profit

Operating
profit
margin

Net earnings
for calculation
of diluted
earnings per
common
share

Diluted net
earnings
per
common
share

Reported (GAAP)

$       5,193

$       1,208

23.3 %

$                833

$          3.34

Amortization of acquisition-related
intangible assets A

—

38

0.7

38

0.15

Other items B

—

4

0.1

4

0.02

Separation costs C

—

1

—

1

—

Net loss on disposition of certain
product lines D

—

—

—

10

0.04

Tax effect of the above adjustments H

—

—

—

(9)

(0.04)

Discrete tax adjustments I

—

—

—

6

0.02

Rounding

—

—

—

—

0.01

Adjusted (Non-GAAP)

$       5,193

$       1,251

24.1 %

$                883

$          3.54

Year Ended December 31, 2023

Sales

Operating
profit

Operating
profit
margin

Net earnings
for calculation
of diluted
earnings per
common
share

Diluted net
earnings
per
common
share

Reported (GAAP)

$       5,021

$       1,140

22.7 %

$                839

$          3.40

Amortization of acquisition-related
intangible assets A

—

48

1.0

48

0.19

Other items B

—

1

—

1

—

Separation costs C

—

7

0.1

7

0.03

Standalone Entity Adjustments E

6

(38)

(0.8)

(138)

(0.56)

Fair value losses on investments F

—

—

—

15

0.06

Impairments and other charges G

—

12

0.2

12

0.05

Tax effect of the above adjustments H

—

—

—

15

0.06

Discrete tax adjustments I

—

—

—

(12)

(0.05)

Rounding

—

—

0.1

—

0.01

Adjusted (Non-GAAP)

$       5,027

$       1,170

23.3 %

$                787

$          3.19

 

VERALTO CORPORATION
RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES

Notes to Reconciliation of GAAP to Non-GAAP Financial Measures

A

Amortization of acquisition-related intangible assets in the following historical periods (only the pretax amounts set forth below are reflected in the amortization line item above):

Three-Month Period Ended

Year Ended

December 31, 2024

December 31, 2023

December 31, 2024

December 31, 2023

Pretax

$                      10

$                      12

$                38

$                48

After-tax

8

9

29

36

B

Costs incurred during three-month period ended December 31, 2024 related to certain strategic initiatives ($2 million pretax and after-tax as reported in this line item).  Costs incurred during the year ended December 31, 2024 related to certain strategic initiatives ($4 million pretax and after-tax as reported in this line item).  Costs incurred during the three-month period ended and year ended December 31, 2023 related to strategic initiatives ($1 million pretax and  after-tax as reported in these line items).

C

Costs incurred during the year ended December 31, 2024 related to the separation of the Company from Danaher primarily related to IT costs and certain regulatory fees ($1 million pretax as reported in this line item).  Costs incurred during the three-month period ended and year ended December 31, 2023 related to the separation of the Company from Danaher primarily related to the equity award conversion as a result of the separation as well as other costs the Company incurred to separate from Danaher ($7 million pretax as reported in this line item, $5 million after-tax).

D

Net loss on the disposition of certain product lines during the year ended December 31, 2024 ($10 million pretax net loss as reported in this line item, $11 million after-tax).

E

This amount encompasses management estimates of operating as a standalone entity incurred during the year ended December 31, 2023 ($138 million pretax as reported in this line item, $103 million after-tax).  The management estimate includes recurring and ongoing costs required to operate new functions required for a public company such as certain corporate functions including finance, tax, legal, human resources and other general and administrative related functions.  The estimate also includes an adjustment to sales related to the impact of the framework agreement governing certain commercial arrangements between subsidiaries of Danaher and Veralto, the adjustment is calculated by applying the commercial pricing in the agreement to historical purchases of goods and services by the Former Parent from Veralto.

F

Fair value loss related to an impairment of an equity method investment in the Water Quality segment for the year ended December 31, 2023 ($15 million pretax as reported in this line item, $11 million after-tax).

G

Impairment charge related to tradenames and customer relationships in the Product Quality & Innovation segment for the year ended December 31, 2023 ($12 million pretax as reported in this line item, $10 million after-tax).

H

This line item reflects the aggregate tax effect of all nontax adjustments reflected in the preceding line items of the table.  In addition, the footnotes above indicate the after-tax amount of each individual adjustment item.  Veralto estimates the tax effect of each adjustment item by applying Veralto’s overall estimated effective tax rate to the pretax amount, unless the nature of the item and/or the tax jurisdiction in which the item has been recorded requires application of a specific tax rate or tax treatment, in which case the tax effect of such item is estimated by applying such specific tax rate or tax treatment.

I

Discrete tax matters relate to changes in estimates associated with prior period uncertain tax positions, audit settlements and excess tax benefits from stock-based compensation.

 

VERALTO CORPORATION

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES

Sales Growth by Segment, Core Sales Growth by Segment

% Change Three-Month Period Ended December 31, 2024 vs.
Comparable 2023 Period

Segments

Total Company

Water Quality

Product Quality &
Innovation

Total sales growth (GAAP)

4.4 %

3.7 %

5.4 %

Impact of:

Acquisitions/divestitures

(0.3) %

0.6 %

(1.6) %

Currency exchange rates

0.5 %

0.6 %

0.3 %

Core sales growth (non-GAAP)

4.6 %

4.9 %

4.1 %

% Change Year Ended December 31, 2024 vs. Comparable 2023
Period

Segments

Total Company

Water Quality

Product Quality &
Innovation

Total sales growth (GAAP)

3.4 %

3.2 %

3.7 %

Impact of:

Acquisitions/divestitures

— %

0.3 %

(0.4) %

Currency exchange rates

0.3 %

0.4 %

— %

Core sales growth (non-GAAP)

3.7 %

3.9 %

3.3 %

 

VERALTO CORPORATION
RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES

Forecasted Core Sales Growth, Adjusted Operating Profit Margin, Adjusted Diluted Net Earnings per Share and Free Cash Flow to Net Earnings Conversion Ratio

The Company provides forecasted sales only on a non-GAAP basis because of the difficulty in estimating the other components of GAAP revenue, such as currency translation, acquisitions and divested product lines.  Additionally, we do not reconcile adjusted operating profit margin (or components thereof), adjusted diluted earnings per share or free cash flow to net earnings conversion ratio to the comparable GAAP measures because of the difficulty in estimating the other unknown components such as investment gains and losses, impairments and separation costs, which would be reflected in any forecasted GAAP operating profit, forecasted diluted earnings per share or forecasted net earnings ratio.  

% Change Three-Month Period
Ending April 4, 2025 vs. 
Comparable 2024 Period

Core sales growth (non-GAAP)

+Low-to-mid-single digits

Three-Month Period Ending
April 4, 2025

Adjusted operating profit margin (non-GAAP)

24.0% to 24.5%

Adjusted diluted net earnings per share (non-GAAP)

$0.84 to $0.88

% Change Year Ending
December 31, 2025 vs. 
Comparable 2024 Period

Core sales growth (non-GAAP)

+Low-to-mid-single digits

Year Ending December 31, 2025

Adjusted operating profit margin (non-GAAP)

+25 to 50 basis points

Adjusted diluted net earnings per share (non-GAAP)

$3.60 to $3.70

Free cash flow to net earnings conversion ratio (non-GAAP)

90% to 100%

 

VERALTO CORPORATION

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES

Cash Flow and Free Cash Flow 

($ in millions)

Three-Month Period Ended

Year-over-Year
Change

Year Ended

Year-over-Year
Change

December 31,
2024

December 31,
2023

December 31,
2024

December 31,
2023

Total Cash Flows:

Net cash provided by operating
activities (GAAP)

$            285

$            263

$            875

$            963

Total cash used in investing
activities (GAAP)

$           (394)

$             (22)

$           (434)

$             (55)

Total cash provided by (used in)
financing activities (GAAP)

$             (16)

$              97

$             (65)

$           (135)

Free Cash Flow:

Total cash provided by
operating activities (GAAP)

$            285

$            263

        ~8.5        %

$            875

$            963

         ~(9.0)%

Less: payments for additions to
property, plant & equipment
(capital expenditures) (GAAP)

(22)

(22)

(55)

(54)

Plus: proceeds from sales of
property, plant & equipment 
(capital disposals) (GAAP)

—

—

—

2

Free cash flow (non-GAAP)

$            263

$            241

        ~9.0        %

$            820

$            911

           ~(10.0)%

Operating Cash Flow to Net
Earnings Ratio (GAAP):

Net cash provided by operating
activities (GAAP)

$            285

$            263

$            875

$            963

Net earnings (GAAP)

$            227

$            200

$            833

$            839

Operating cash flow to net
earnings conversion ratio

1.26

1.32

1.05

1.15

Free Cash Flow to Net
Earnings Conversion Ratio
(non-GAAP):

Free cash flow from above
(non-GAAP)

$            263

$            241

$            820

$            911

Net earnings (GAAP)

$            227

$            200

$            833

$            839

Free cash flow to net earnings
conversion ratio (non-GAAP)

1.16

1.21

0.98

1.09

We define free cash flow as operating cash flows, less payments for additions to property, plant and equipment
(“capital expenditures”) plus the proceeds from sales of plant, property and equipment (“capital disposals”). 

 

Statement Regarding Non-GAAP Measures

Each of the non-GAAP measures set forth above should be considered in addition to, and not as a replacement for or superior to, the comparable GAAP measure, and may not be comparable to similarly titled measures reported by other companies.  Management believes that these measures provide useful information to investors by offering additional ways of viewing Veralto Corporation’s (“Veralto” or the “Company”) results that, when reconciled to the corresponding GAAP measure, help our investors:

with respect to the profitability-related non-GAAP measures, understand the long-term profitability trends of our business and compare our profitability to prior and future periods and to our peers;with respect to core sales and related sales measures, identify underlying growth trends in our business and compare our sales performance with prior and future periods and to our peers; andwith respect to free cash flow and related cash flow measures (the “FCF Measure”), understand Veralto’s ability to generate cash without external financings, strengthen its balance sheet, invest in its business and grow its business through acquisitions and other strategic opportunities (although a limitation of free cash flow is that it does not take into account the Company’s non-discretionary expenditures, and as a result the entire free cash flow amount is not necessarily available for discretionary expenditures).

Management uses these non-GAAP measures to measure the Company’s operating and financial performance.

The items excluded from the non-GAAP measures set forth above have been excluded for the following reasons:Amortization of Intangible Assets:  We exclude the amortization of acquisition-related intangible assets because the amount and timing of such charges are significantly impacted by the timing, size, number and nature of the acquisitions we consummate.  While we have a history of significant acquisition activity, we do not acquire businesses on a predictable cycle, and the amount of an acquisition’s purchase price allocated to intangible assets and related amortization term are unique to each acquisition and can vary significantly from acquisition to acquisition.  Exclusion of this amortization expense facilitates more consistent comparisons of operating results over time between our newly acquired and long-held businesses, and with both acquisitive and non-acquisitive peer companies.  We believe however that it is important for investors to understand that such intangible assets contribute to sales generation and that intangible asset amortization related to past acquisitions will recur in future periods until such intangible assets have been fully amortized. Restructuring Charges:  We exclude costs incurred pursuant to discrete restructuring plans that are fundamentally different (in terms of the size, strategic nature and planning requirements, as well as the inconsistent frequency, of such plans) from the ongoing productivity improvements that result from application of the Veralto Enterprise System.  Because these restructuring plans are incremental to the core activities that arise in the ordinary course of our business and we believe are not indicative of Veralto’s ongoing operating costs in a given period, we exclude these costs to facilitate a more consistent comparison of operating results over time.Other Adjustments:  With respect to the other items excluded from the profitability-related non-GAAP measures, we exclude these items because they are of a nature and/or size that occur with inconsistent frequency, occur for reasons that may be unrelated to Veralto’s commercial performance during the period and/or we believe that such items may obscure underlying business trends and make comparisons of long-term performance difficult. Standalone Adjustments:  We believe these adjustments provide additional insight into how our businesses are performing, on a normalized basis.  However, these non-GAAP financial measures should not be construed as inferring that our future results will be unaffected by the items for which the measure adjusts.With respect to core operating profit margin changes, in addition to the explanation set forth in the bullets above relating to “restructuring charges” and “other adjustments”, we exclude the impact of businesses owned for less than one year (or disposed of during such period and not treated as discontinued operations) because the timing, size, number and nature of such transactions can vary significantly from period to period and may obscure underlying business trends and make comparisons of long-term performance difficult.With respect to core sales related measures, (1) we exclude the impact of currency translation because it is not under management’s control, is subject to volatility and can obscure underlying business trends, and (2) we exclude the effect of acquisitions and divested product lines because the timing, size, number and nature of such transactions can vary significantly from period-to-period and between us and our peers, which we believe may obscure underlying business trends and make comparisons of long-term performance difficult.With respect to the FCF Measure, we exclude payments for additions to property, plant and equipment (net of the proceeds from capital disposals) to demonstrate the amount of operating cash flow for the period that remains after accounting for the Company’s capital expenditure requirements.

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SOURCE Veralto

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

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SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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