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Home Fitness Equipment Market to Grow by USD 4.44 Billion (2024-2028), Increased Demand for Home Fitness Equipment Boosts the Market, Report on AI-Powered Market Evolution – Technavio

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NEW YORK, Feb. 6, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global home fitness equipment market size is estimated to grow by USD 4.44 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  11.38%  during the forecast period. Increased demand for home fitness equipment is driving market growth, with a trend towards increasing smartphone penetration. However, rising popularity of other forms of workouts  poses a challenge. Key market players include ANTA Sports Products Ltd., Core Health and Fitness LLC, Decathlon SA, Dyaco International Inc., HOIST Fitness Systems Inc., Icon Health and Fitness Inc., Impulse Qingdao Health Tech Co. Ltd., Johnson Health Tech Co. Ltd., Life Fitness, Nautilus Inc., Origin Fitness Ltd., Paradigm Health and Wellness Inc., Rama Enterprises, TECHNOGYM S.p.A, Torque Fitness, True Fitness Technology Inc., Tunturi New Fitness BV, Wattbike Ltd., WOODWAY Inc., and XMark Fitness.

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Home Fitness Equipment Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 11.38%

Market growth 2024-2028

USD 4436.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.28

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 37%

Key countries

US, China, UK, Germany, and Japan

Key companies profiled

ANTA Sports Products Ltd., Core Health and Fitness LLC, Decathlon SA, Dyaco International Inc., HOIST Fitness Systems Inc., Icon Health and Fitness Inc., Impulse Qingdao Health Tech Co. Ltd., Johnson Health Tech Co. Ltd., Life Fitness, Nautilus Inc., Origin Fitness Ltd., Paradigm Health and Wellness Inc., Rama Enterprises, TECHNOGYM S.p.A, Torque Fitness, True Fitness Technology Inc., Tunturi New Fitness BV, Wattbike Ltd., WOODWAY Inc., and XMark Fitness

Market Driver

The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular fitness activities. Home gym equipment like biking, jogging, and swimming machines are popular choices for those seeking cardiovascular workouts. Innovative fitness products, such as smart treadmills with heart rate and distance covered sensors, are in high demand. Compact, foldable forms of equipment, like DeerRun’s under-desk treadmill, offer mobility and convenience. Smart dumbbells with built-in sensors and smart electronic devices like Bowflex SmartTech’s 560 dumbbell are revolutionizing strength training. Obesity, heart disease, diabetes, and cancer are significant health issues driving the market. Fitness technology-related trends include online fitness sessions, diet plans, and sales channels, both online and offline. Brands like Fitness Superstore and Life Fitness cater to this growing demand with cardiovascular training and strength training equipment. Accessibility features and convenience are essential for consumers, making flexibility exercises and stretching equipment, like foam rollers and yoga mats, increasingly popular. Lifestyle preferences and health and wellness are key factors influencing the market. Salesman and after-sale services are crucial for customer satisfaction. Exercise instruments like resistance bands, kettlebells, and multipurpose home gyms offer flexibility and mobility solutions. The market is worldwide, with developing and under-developed countries showing significant growth. 

The global market for home fitness equipment is experiencing significant growth due to increasing smartphone penetration and improved internet connectivity. Countries with high smartphone usage, such as South Korea, Australia, Israel, the US, Spain, the UK, Canada, Chile, Malaysia, and Germany, are driving this trend. With the advent of 3G, 4G/LTE, and other innovative technologies, data consumption is on the rise. Connected fitness products and equipment, which enable users to track physical activity and collect data through mobile apps and wearable devices, are becoming increasingly popular. This market is expanding rapidly and is expected to continue its growth trajectory in the coming years. 

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Market Challenges

The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular fitness activities. Home gym equipment, including biking, jogging, and swimming machines, cater to various fitness needs and preferences. Innovative products like smart treadmills with heart rate and distance covered tracking, compact and foldable forms, and under-desk treadmills, offer mobility and convenience. Brands like DeerRun, Bowflex SmartTech, and Life Fitness lead the market with advanced technology-driven equipment. Obesity, heart disease, diabetes, and cancer are significant health issues driving demand for home fitness equipment. Online fitness sessions, diet plans, and sales channels expand accessibility, reaching developing and under-developed countries. Fitness Superstore, Fitness and health, and Lifestyle are popular sales channels, offering both online and offline services, including after-sale support. Fitness technology-related products, such as smart dumbbells with built-in sensors, smart electronic devices, and resistance bands, cater to diverse fitness goals. Cardiovascular training equipment like rowing machines, elliptical trainers, and stationary bikes, along with strength training equipment like dumbbells, kettlebells, and resistance bands, provide flexibility and mobility solutions. Stretching equipment like foam rollers and yoga mats cater to lifestyle preferences and overall health and wellness. The fitness industry focuses on accessibility features, convenience, and time efficiency, making fitness technology an integral part of modern lifestyles. Aerobic workouts, strength training, and flexibility exercises are essential components of a comprehensive fitness routine. Fitness technology, combined with lifestyle changes, can help combat health issues and improve overall health.The home fitness equipment market faces challenges due to increasing popularity of alternative workout methods, such as yoga, HIIT, reiki, aerobics, and swimming. HIIT workouts, which involve short bursts of intense activity followed by brief recovery periods, are particularly impacting the market. CrossFit centers are gaining worldwide popularity, and fitness centers offer numerous HIIT classes. HIIT fitness videos are abundant, and bodyweight training, which relies on traditional exercises like push-ups, pull-ups, squats, lunges, and burpees, is on the rise. This trend reduces the demand for home fitness equipment.

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Segment Overview 

This home fitness equipment market report extensively covers market segmentation by  

Distribution ChannelOfflineOnlineTypeCardiovascular Training EquipmentStrength Training EquipmentGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

1.1 Offline-  The home fitness equipment market witnesses significant growth due to the expanding presence of retail outlets, including direct selling, distributors, department stores, and specialty stores. The offline segment’s growth is driven by the advantage of allowing customers to try and test the equipment before purchasing, as well as the availability of expert advice from customer-care professionals. Retail outlets cater to the demand for comparison shopping and a wide range of options. In regions with low internet penetration, retail sales are particularly popular. However, with consumers increasingly preferring home deliveries, vendors will need to strengthen their retail presence to maintain market share. This trend is expected to shape the growth of the offline segment of the global home fitness equipment market in the coming years.

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Research Analysis

The home fitness equipment market is experiencing in demand as consumers prioritize healthy habits and the health benefits of regular exercise. Home fitness equipment offers convenience and flexibility, allowing individuals to incorporate stamina-building activities like biking, jogging, swimming, and more into their daily routine. Innovative fitness products, such as smart treadmills with built-in heart rate sensors and distance covered tracking, are becoming increasingly popular. Compact and foldable forms of equipment, like under desk treadmills, offer mobility for those with limited space. DeerRun’s offerings, including exercise instruments for aerobic workouts, strength training, flexibility exercises, and cardiovascular exercise, cater to various fitness needs. Fitness and health, lifestyle, and technology continue to intersect, making home fitness equipment a must-have for those seeking to improve their overall well-being. Rowing machines provide a full-body workout, adding versatility to any home gym setup.

Market Research Overview

The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular exercise. Home fitness equipment caters to various fitness activities, including biking, jogging, swimming, and more, allowing individuals to maintain their stamina and overall fitness from the comfort of their homes. Innovative fitness products, such as smart treadmills with built-in sensors that track heart rate and distance covered, are gaining popularity. Compact, foldable forms of equipment, like under-desk treadmills and smart dumbbells, offer mobility and convenience. The market for home fitness equipment is worldwide, with a growing emphasis on fitness technology-related products. Smart electronic devices, such as the Bowflex SmartTech 560 dumbbells, are revolutionizing strength training with built-in sensors that track resistance levels and progress. Obesity, heart disease, diabetes, and cancer are some health issues driving the demand for home fitness equipment. Online fitness sessions, diet plans, and sales channels, both online and offline, are expanding the reach of this market. Fitness Superstore, Life Fitness, and commercial gymnasiums are significant sales channels for cardiovascular training equipment and strength training equipment. Accessibility features, convenience, and time efficiency are key lifestyle preferences shaping the market. Exercise instruments, such as rowing machines, elliptical trainers, stationary bikes, treadmills, and resistance bands, cater to various fitness goals. Flexibility and mobility equipment, like stretching equipment and foam rollers, complement home fitness routines. The Global Wellness Institute reports that the fitness technology sector is expected to grow significantly in developing and under-developed countries. Salesman and after-sale services are crucial aspects of the home fitness equipment market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Distribution ChannelOfflineOnlineTypeCardiovascular Training EquipmentStrength Training EquipmentGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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11:11 Systems Announces Strategic Partnership with Cato Networks to Deliver SASE Solution for Distributed Enterprises

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New Managed Secure Access Service Edge (SASE) solution combines SD-WAN, cloud-native networking and security capabilities with 11:11’s connectivity, cyber resilience and cloud expertise

SYDNEY, July 22, 2026 /PRNewswire/ — 11:11 Systems, a leading managed infrastructure solutions provider, today announced the global availability of its 11:11 Managed Secure Access Service Edge (SASE) solution and a new strategic partnership with Cato Networks.

11:11 Managed SASE is a fully managed secure connectivity solution leveraging Cato Networks AI-native network security platform. This solution brings together intelligent SD-WAN, cloud-delivered security and global connectivity into a single offering. It enables organisations to simplify and secure access across branch offices, data centres, users and cloud environments, reducing complexity without sacrificing performance or control.

Built on the Cato Networks cloud-native SASE platform, 11:11 Managed SASE combines zero trust network access (ZTNA), firewall as a service (FWaaS), secure web gateway (SWG), cloud access security broker (CASB), advanced threat protection and centralised visibility into a unified managed experience. 11:11 also delivers 24x7x365 monitoring and support, incident management integration and operational accountability to help customers limit vendor sprawl, increase agility and free internal teams to focus on higher-value priorities.

The offering is backed by 11:11’s broader networking, cloud and cyber resilience capabilities. Through its global backbone, carrier-agnostic connectivity options and integrated portfolio spanning cloud, backup, disaster recovery and security services, 11:11 gives customers a practical path to modernise network and security architecture while strengthening resilience across the business.

“Enterprises are under pressure to support users, applications and locations that are more distributed than ever, while limiting complexity and improving security,” said Justin Giardina, CTO, 11:11 Systems. “Our Managed SASE solution provides customers with a unified approach to modernising networking and security, along with the visibility, support and flexibility they need to thrive in a rapidly changing environment.”

According to Karl Soderlund, global channel chief, Cato Networks, “As enterprises move beyond fragmented legacy networking and security stacks, they need a simpler way to gain visibility, context and control across hybrid work environments and reduce the operational burden on IT. Through our partnership, we can address these challenges head on and deliver end-to-end visibility and protection in a single service built for the reality of modern work.”

The joint offering is well suited for distributed enterprises, multi-site organisations, hybrid workforce initiatives, SD-WAN refreshes, security modernisation efforts and businesses with limited IT resources. 11:11 meets customers where they are by supporting existing environments, simplifying multi-vendor operations and serving as a single provider accountable for network, security, cloud and data integration.

This partnership expands 11:11’s Network as a Service portfolio and follows Forrester’s inclusion of 11:11 Systems in its report, “The Secure Access Service Edge Services Landscape, Q1 2026.”

About 11:11 Systems

11:11 Systems is a managed infrastructure solutions provider that empowers customers to modernise, protect and manage mission-critical applications and data, leveraging 11:11’s resilient cloud platform. Learn more at www.1111Systems.com and follow 11:11 on LinkedIn.

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SOURCE 11:11 Systems

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Crowell & Moring Expands Financial Services Group with Former UBS Bank USA General Counsel Cristina Diaz

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NEW YORK, July 21, 2026 /PRNewswire/ — Crowell & Moring has added Cristina Diaz, former executive director and general counsel of UBS Bank USA, and most recently head of legal for UBS’s U.S. Remediation Management Office, to the firm’s Financial Services Group as senior counsel in New York. Diaz brings more than two decades of in-house counsel and law firm experience in bank regulation, compliance, and risk management.

At Crowell, Diaz will counsel banks, fintechs, and digital assets companies on a broad range of bank regulatory matters, including charters and licensing, permissible activities, capital requirements, regulatory enforcement, M&A, and corporate governance. She will also counsel clients navigating the intersection of traditional banking and emerging financial services, including digital assets companies seeking to acquire or establish national banks, and banks exploring partnerships with fintechs and digital assets firms.

At UBS, Diaz advised on the firm’s most pressing regulatory matters, including most recently UBS Bank USA’s charter conversion from a Utah industrial bank to an OCC national bank and key compliance remediations. This work gave Diaz extensive experience navigating relationships with state and federal financial regulators. Earlier in her career, Diaz spent eight years at Davis Polk & Wardwell advising U.S. and foreign banks on bank regulatory matters, M&A, and capital markets transactions.

“Cristina is a highly experienced, solution-oriented attorney who brings deep knowledge in the bank regulatory space. She will be an enormous asset to the firm’s growing regulatory and transactional offerings to banks, digital assets businesses, and fintechs,” said Carlton Greene, Co-Chair of Crowell’s Financial Services Group.

“I am delighted to join Crowell & Moring and integrate my bank regulatory experience with the firm’s nationally-recognized digital assets practice. As traditional banking and emerging financial technologies continue to evolve, clients need actionable and sophisticated legal counsel. Crowell offers the collaborative platform to help institutions successfully execute their growth and compliance strategies,” said Diaz.

Diaz received her J.D. from New York University School of Law, where she was a member of the New York University Law Review, and received her B.A., summa cum laude, from New York University. She is fluent in Spanish.

About Crowell & Moring LLP
Crowell & Moring is an international law firm with operations in the United States, Europe, and MENA. Drawing on significant government, business, industry, and legal experience, the firm helps clients capitalize on opportunities and provides creative solutions to complex regulatory and policy, litigation, transactional, and intellectual property issues. The firm is consistently recognized for its commitment to pro bono service, as well as its comprehensive programs and initiatives to advance the professional and personal development of all members of the Crowell community.

Media Contact:
Email: prteam@crowell.com

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Quantinuum and SoftBank Corp. Publish Joint White Paper on Scaling Practical Quantum Computing Use Cases Toward the Fault-Tolerant Era

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The companies have published a joint white paper mapping commercially relevant quantum computing use cases in quantum chemistry and graph analytics to Quantinuum’s hardware roadmap.The paper provides a framework for assessing how advances in quantum hardware and algorithms, could affect when practical industrial applications become feasible.SoftBank Corp. and Quantinuum will use the roadmap to inform their exploration of future quantum AI data center services and related business models.

TOKYO and BROOMFIELD, Colo., July 22, 2026 /PRNewswire/ — Quantinuum (NASDAQ: QNT) and SoftBank Corp. (“SoftBank”) today announced the publication of “Quantum Computing Frontiers,” a joint white paper that maps two commercially-relevant quantum computing application areas against Quantinuum’s hardware roadmap. The analysis examines how advances in quantum hardware and algorithms could affect when these applications become practical for industrial use.

The paper focuses on two representative application domains that SoftBank is actively using Quantinuum’s systems to research: quantum chemistry for new materials discovery and energy research, and topological data analysis for large-scale graph analytics, including for telecommunications fraud detection. The authors anchor their assessment of the scalability of these two application areas against Quantinuum’s published hardware roadmap, examining how projected advances in hardware capabilities and algorithms may enable the commercial readiness of future industrial applications.

Building on this use-case roadmap, the paper also examines how quantum computing, AI, and high-performance computing could be integrated into future computing infrastructure. It considers how progress across successive hardware generations could inform future quantum AI data center services and related business models, a key focus of the Quantinuum and SoftBank partnership announced last year.

“The key takeaway of this study is that organizations do not need to wait for large-scale, fault-tolerant systems to explore where quantum computing can begin creating value,” said Duncan Jones, General Manager, Applications Group at Quantinuum. “By using today’s systems to develop, benchmark and refine applications in areas such as quantum chemistry and graph analytics, enterprises can build the technical and operational readiness needed for the next era of quantum-enabled computing.”

“The question is no longer whether quantum computing may deliver value, but rather which problem classes become executable at which stage of hardware maturity,” said Ryuji Wakikawa, Senior Vice President & CTO at SoftBank Corp. “However, we believe progress in hardware must be complemented by equally strong developments in quantum algorithms and the integration of quantum systems with AI and high-performance computing.”

The white paper discusses illustrative scenarios describing how representative applications, technology maturity, and potential market opportunities may evolve over time under stated assumptions. The analysis provided in the paper is intended to provide a conceptual framework for understanding potential market evolution and does not represent financial guidance or forecasts. These analyses are intended to support discussion of future technology development and should not be interpreted as commitments regarding commercialization, infrastructure investment, products, services, or financial performance.

The full white paper is available to download on the SoftBank and Quantinuum websites.

About SoftBank Corp.

Guided by the SoftBank Group’s corporate philosophy, “Information Revolution – Happiness for everyone,” SoftBank Corp. (TOKYO: 9434) operates telecommunications and IT businesses in Japan and globally. Building on its strong business foundation, SoftBank Corp. is aiming to activate the potential of AI across its businesses and drive implementation in line with its “Activate AI for Society” growth strategy. While further growing its telecom business, SoftBank is expanding its AI computing infrastructure and AI and Cloud service businesses with the aim of becoming a provider of Next-generation Social Infrastructure. To learn more, please visit https://www.softbank.jp/en/corp/

About Quantinuum

Quantinuum (NASDAQ: QNT) is a leading quantum computing company offering a full-stack platform designed to make quantum computing deployable in real-world environments. The company has commercially deployed multiple generations of quantum systems built on the well-established QCCD architecture, which it has implemented with novel designs and capabilities to achieve the industry’s highest accuracy levels based on average two-qubit gate fidelity.[1] Quantinuum has active engagements with market leaders across pharmaceuticals, material science, financial services, and government and industrial markets. The company has a global workforce of approximately 700 employees, including top scientists and researchers. Over 70% of its technology team holds PhDs or Master’s degrees. Quantinuum’s headquarters is in Broomfield, Colorado, with additional facilities across the United States, United Kingdom, Germany, Japan, Qatar, and Singapore.

For more information, please visit www.quantinuum.com.

Cautionary Statement Concerning Forward-Looking Statements

This press release contains certain statements that may be deemed “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that are not historical facts. The words “anticipate,” “assume,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “future,” “will,” “seek,” “foreseeable,” the negative version of these words, or similar terms and phrases are intended to identify forward-looking statements. Such statements are based on certain assumptions and assessments made by our management in light of their experience and their perception of historical trends, current economic and industry conditions, expected future developments and other factors they believe to be appropriate. The forward-looking statements included in this release are also subject to a number of material risks and uncertainties, including but not limited to economic, competitive, governmental, and technological factors affecting our operations, markets, products, services and prices. New factors emerge from time to time, and it is not possible for Quantinuum to predict all such factors. Any forward-looking statement speaks only as of the date on which it is made, and, except as required by law, Quantinuum does not undertake any obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

 

[1] As of December 31, 2025.

SOURCE Quantinuum

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