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Online Tutoring Services Market in the US to Grow by USD 50.29 Billion from 2025-2029, Boosted by Flexibility, with AI Impact on Market Trends – Technavio

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NEW YORK, Feb. 7, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The Online tutoring services market in US size is estimated to grow by USD 50.29 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  19.5%  during the forecast period. Flexibility offered by online tutoring is driving market growth, with a trend towards growing customization of tutoring services. However, lack of personal connection between teachers and students  poses a challenge. Key market players include ArborBridge, BenchPrep, Chegg Inc., Club Z Inc., IXL Learning Inc., John Wiley and Sons Inc., Kaplan Inc., Learn To Be, Manhattan Review Inc., Mathnasium LLC, Nerdy Inc., Pearson Plc, Pluribus Technologies Corp., Preply Inc., Revolution Prep LLC, Studypool Inc., Sylvan Learning LLC, Think and Learn Pvt. Ltd., TPR Education LLC, and TutaPoint LLC.

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Online Tutoring Services Market In US Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2022

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 19.5%

Market growth 2025-2029

USD 50289.4 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

17.4

Regional analysis

US

Performing market contribution

North America at 100%

Key countries

US and North America

Key companies profiled

ArborBridge, BenchPrep, Chegg Inc., Club Z Inc., IXL Learning Inc., John Wiley and Sons Inc., Kaplan Inc., Learn To Be, Manhattan Review Inc., Mathnasium LLC, Nerdy Inc., Pearson Plc, Pluribus Technologies Corp., Preply Inc., Revolution Prep LLC, Studypool Inc., Sylvan Learning LLC, Think and Learn Pvt. Ltd., TPR Education LLC, and TutaPoint LLC

Market Driver

Online tutoring services in the US market focus on personalized learning experiences for students. Vendors like ArborBridge and Chegg Tutors use adaptive learning algorithms and one-on-one sessions, respectively, to customize lesson plans and teaching approaches based on students’ proficiency levels and learning styles. This enhances student engagement, motivation, and learning outcomes. The integration of AI and machine learning algorithms further personalizes learning experiences, catering to diverse student needs in the digital age. The emphasis on personalized learning will fuel market growth during the forecast period. 

The Online Tutoring Services market in the US is experiencing significant growth, with companies like FEV Tutor and Littera Education Inc leading the way. GoBoard, Tutor Matching Service, Gradeup, Pedagogy, Udemy, Alison, Amazon, and others are also making waves in this sector. The market is driven by the increasing popularity of Online Education Services among students and sole proprietor tutors. New technologies, such as videoconferencing and personalized learning features, are making on-demand tutoring more accessible than ever. Broadband connectivity and educational infrastructure are essential for the delivery of these services. Content creators are developing innovative teaching techniques using open-source material and MOOCs. Self-paced learning mode, online certificate programs, and micro-credentials cater to the financial, geographic, and time needs of learners. Venture capitalists and private investors are pouring funds into this EdTech industry, fueling the growth of this market. Sales are booming, with tutors using cell phones to provide services. Analytics software helps track learning rate and personalized courseware ensures effective teaching. New technologies continue to emerge, making online tutoring an exciting space to watch. 

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Market Challenges

Online tutoring services in the US are delivered via the Internet, eliminating face-to-face interaction between tutors and students. This arrangement presents challenges, as tutors cannot assess student engagement or comprehension levels. Additionally, disrupted internet connectivity may result in interrupted and incomplete sessions, negatively impacting the learning experience. The expansion of Internet infrastructure is crucial to establish a conducive online learning environment. However, the disparity between tutoring service providers and students’ hardware and software resources may deter students from investing in online tutoring, leading them to opt for traditional tutoring centers instead. This situation may hinder the growth of the online tutoring services market in the US during the forecast period.The Online Tutoring Services market in the US is experiencing significant growth due to the increasing popularity of remote learning. However, sales face challenges in reaching sole proprietors and smaller educational institutions. To address this, personalized platforms offering on-demand tutoring are gaining traction. Analytics software helps track learner progress, while content creators develop educational content. Broadband connectivity is essential for effective videoconferencing. Innovative teaching techniques and personalized learning features are key differentiators. The EdTech industry is investing in new technologies like AI and VR to enhance learning experiences. Financial needs, geographic needs, and time needs drive demand for self-paced learning modes, MOOCs, online certificate programs, and micro-credentials. Venture capitalists and private investors are backing innovative startups to meet the learning needs of college graduates, postgraduates, and learners from all walks of life. The Learning+ initiative focuses on improving learning outcomes, making online tutoring a valuable investment for learners and educational infrastructure alike.

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Segment Overview 

This online tutoring services market in US report extensively covers market segmentation by  

ProductTest Preparation ServiceSubject Tutoring ServiceEnd-userHigher Education InstitutesK-12 SchoolsTypeLong-term CoursesShort-term CoursesGeographyNorth America

1.1 Test preparation service-  The online tutoring services market in the US is experiencing significant growth. According to recent studies, the number of students using online tutoring services has increased by 25% in the last year. This growth can be attributed to the convenience and flexibility offered by online tutoring. Students can access tutoring services from anywhere, at any time, making it an attractive option for those with busy schedules. Additionally, the use of technology allows for personalized learning experiences and instant feedback. Online tutoring companies are investing in advanced tools and resources to enhance the learning experience further. Overall, the online tutoring market in the US is poised for continued growth.

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Research Analysis

The online tutoring market in the US has experienced significant growth in recent years, driven by the increasing popularity of online education services and the widespread use of internet services, cell phones, and videoconferencing. Students from all age groups and academic levels are turning to online tutoring for personalized, on-demand instruction. Sole proprietors and small businesses make up a large portion of the market, offering tutoring services through personalized platforms and analytics software. Content creators and educational institutions also contribute to the market by providing a wealth of educational resources. Sales in the online tutoring market are expected to continue rising, with the market size projected to reach billions in the next few years. The learning rate and effectiveness of online tutoring have been shown to be comparable to traditional in-person tutoring, making it a viable alternative for many students.

Market Research Overview

The Online Tutoring Services Market in the US has seen significant growth in recent years, driven by the increasing popularity of online education services and the widespread availability of internet services, cell phones, and other devices. Students from all walks of life, including college graduates and postgraduates, are turning to online tutoring services for personalized learning experiences that cater to their unique needs. Online tutoring platforms offer on-demand tutoring sessions, personalized learning features, and innovative teaching techniques, making education more accessible and effective. These services use analytics software to track learners’ progress and adapt to their learning rate, ensuring optimal educational outcomes. The EdTech industry has seen in investment from venture capitalists and private investors, leading to the development of new technologies and the creation of open-source material. MOOCs (Massive Open Online Courses) and self-paced learning modes have become increasingly popular, offering learners the flexibility to study at their own pace and on their own schedule. Online tutoring services offer a range of educational content, from elementary school subjects to advanced college courses and certificate programs. They also provide micro-credentials, allowing learners to gain recognition for their skills and knowledge in specific areas. The market for online tutoring services is expected to continue growing, driven by learners’ financial needs, geographic needs, and time needs. With broadband connectivity becoming more widespread, online education services are becoming an essential part of the educational infrastructure for learners of all ages.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductTest Preparation ServiceSubject Tutoring ServiceEnd-userHigher Education InstitutesK-12 SchoolsTypeLong-term CoursesShort-term CoursesGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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NUH WINS GOLD AT IHF AWARDS 2026 FOR GREEN OPERATING THEATRE PROGRAMME

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 NUH won Gold and received an Honourable Mention for its sustainability efforts at the International Hospital Federation Awards 2026, alongside presentations of its green surgical initiatives, digital health and organisational improvement initiatives at the World Hospital Congress.

SINGAPORE, Oct. 21, 2026 /PRNewswire/ — The National University Hospital (NUH) has won the Gold Award (Low Carbon Healthcare) for its Green Operating Theatre programme at the International Hospital Federation (IHF) Awards 2026. The hospital also received an Honourable Mention (Hospital Sustainability Acceleration) for its system-wide approach to embedding sustainability across healthcare delivery and hospital operations.

The awards were presented at the 49th World Hospital Congress in Seoul, where NUH is also sharing other initiatives in environmental sustainability, digital health and organisational improvement.

Professor Aymeric Lim, Chief Executive Officer of NUH, said: “Healthcare must become more sustainable without compromising patient care. Our teams have shown that simple, practical changes on the ground, from the way we run our operating theatres to how we use resources, can make a real difference. This recognition belongs to the multi-disciplinary teams and partners who turned ideas into everyday practice, and who continue to improve how we care for our patients.”

Advancing low-carbon healthcare by reducing the environmental impact of surgical care

NUH’s Green Operating Theatre (OT) programme began with efforts to reduce the use of high-carbon anaesthetic gases. What started as a targeted decarbonisation initiative has since grown into a hospital-wide programme that brings together clinicians, nurses, operations teams and facilities staff to drive sustainability across surgical practices, resource use, waste management and energy management.

The programme has achieved a 99 per cent reduction in the use of desflurane, a high-carbon anaesthetic gas, and delivered annual energy savings of about 660,000 kWh by optimising operating theatre ventilation during non-operating hours.

Surgical teams redesigned instrument sets used for high-volume knee replacement procedures to better reflect routine requirements, reducing emissions by almost 10,000 kg CO2e annually while also cutting water use and sterilisation workload. Efforts have also been made to reduce unnecessary consumables and expand medical recycling streams.

Collectively, these initiatives have generated valuable insights that NUH has actively shared through inter-cluster platforms and collaborations, helping to inform the adoption of low-carbon practices across Singapore’s public healthcare system.

Embedding sustainability into everyday healthcare delivery

NUH received an Honourable Mention for its organisation-wide approach to embedding sustainability into hospital planning and operations.

Guided by the IHF Sustainability Accelerator Tool, NUH integrated sustainability into leadership oversight, strategic planning and everyday decision-making, strengthening efforts in Appropriate Value-based Care, virtual care, procurement, workforce engagement and environmental stewardship.

This system-wide approach to advancing a sustainable healthcare system has been recognised internationally. In 2025, NUH became the first hospital worldwide to receive the Joint Commission International-Geneva Sustainability Centre’s Healthcare Sustainability Certification. This year, it was the only hospital in Singapore to be accorded the highest 5-Leaf distinction in Newsweek-Statista’s World’s Greenest Hospitals index.

A new model of rehabilitation care

Recognised as one of the top three healthcare innovations selected for the International Hospital Federation’s i-to-i Innovation Hub Awards 2026, the NUH Virtual Rehabilitation Centre (VRC) is helping to extend rehabilitation beyond hospital walls.

Developed as a virtual-first rehabilitation ecosystem, the VRC combines personalised patient education, self-management tools, AI-enabled telerehabilitation, remote monitoring and digital rehabilitation pathways to support patients throughout their recovery journey. By enabling rehabilitation to continue beyond traditional clinic visits, the VRC improves access to care, strengthens patient participation in recovery and allows therapists to focus their attention on patients with more complex rehabilitation needs. The digital home exercise programme, for instance, supports around 2,000 patients and records about 21,000 logins each month, freeing up the equivalent of 66 physiotherapist workdays annually for direct patient care.

The innovation demonstrates how technology can be used not simply to digitise existing services, but to transform how rehabilitation is delivered at scale.

Helping doctors work smarter with electronic medical records

NUH also presented results from its Great Epic Transformation (GET) programme at the 49th World Hospital Congress in Seoul. The hospital-wide programme trained specialist doctors to personalise their Epic electronic medical record (EMR) workflows, using customised note templates, order sets and shortcuts to work more efficiently.

Nine months after training, participating doctors spent 10.2 per cent less time in the EMR each day, equivalent to more than 33 hours saved per doctor annually, while time spent placing orders fell by 26.5 per cent. Twelve of 13 efficiency measures improved across both medical and surgical specialties. Based on annual estimates, the overall efficiency gains are valued at more than S$91 million a year.

The programme is being extended to allied health professionals and pharmacists across NUHS, with a target of reaching more than 2,000 healthcare professionals by the end of 2026.

About the National University Hospital (NUH)­

The National University Hospital (NUH) is Singapore’s university hospital. While the hospital at Kent Ridge first received its patients on 24 June 1985, our legacy started from 1905, the date of the founding of what is today the NUS Yong Loo Lin School of Medicine. NUH is the principal teaching hospital of the medical school.

Our unique identity as a university hospital is a key attraction for healthcare professionals who aspire to do more than practise tertiary medical care. We offer an environment where research and teaching are an integral part of medicine, and continue to shape medicine and transform care for the community we care for.

We are an academic medical centre with over 1,200 beds, serving more than one million patients a year with over 50 medical, surgical and dental specialties. NUH is the only public and not-for-profit hospital in Singapore to provide trusted care for adults, women and children under one roof, including the only paediatric kidney and liver transplant programme in the country.

The NUH is a key member of the National University Health System (NUHS), one of three public healthcare clusters in Singapore. For more information, visit www.nuh.com.sg

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SOURCE National University Hospital (NUH)

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NEXCOM NGFW platforms secure growing traffic across modern academic networks

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TAIPEI, Oct. 21, 2026 /PRNewswire/ — NEXCOM, a leading supplier of network appliances, is helping academic institutions strengthen network security as digital learning expands across cloud platforms, AI-powered tools, remote access, and connected campus services.

As educational environments become more distributed, academic networks must support growing traffic and diverse connections while protecting sensitive data and maintaining reliable access to learning resources. NEXCOM’s Next-Generation Firewall (NGFW) platforms provide a centralized security layer for inspecting and controlling traffic across campus and remote environments.

Learn more about securing digital learning environments in the joint case study.

Centralized Security for Digital Learning

On campus, NGFW platforms can inspect traffic between academic networks and external resources as students and faculty access learning platforms and web services. For remote users, secure VPN connectivity supports authorized access to internal resources while enabling centralized security policies.

“Every new digital service in education adds value for students and educators, but it also adds traffic, connections, and another layer of security responsibility,” says Allan Chiu, VP of Networking and Communication Solutions at NEXCOM. “The challenge is making sure security keeps pace without slowing down the learning experience. NEXCOM’s NGFW platforms provide the performance and scalability needed to secure modern, highly distributed academic networks.”

Scalable Platforms for Network Security

NEXCOM’s portfolio provides scalable platforms for firewall, edge security, secure remote access, and demanding network security workloads. Key platforms include:

NSA 7160R: A 2U high-performance security platform powered by dual Intel® Xeon® Scalable processors, with eight PCIe 5.0 expansion slots and throughput of up to 1.6 Tbps.FTA 5190: A compact 1U edge server powered by Intel Xeon 6 SoC technology, designed for reliable connectivity and security at the network edge.

About NEXCOM

Founded in 1992 and headquartered in Taipei, Taiwan, NEXCOM is shaping the future of AI-powered networking with its software-defined solutions. Through its Network and Communication Solutions (NCS) unit, NEXCOM delivers cutting-edge platforms for Cybersecurity, OT Security, SD-WAN, SASE, Load Balancing, 5G uCPE, edge AI, and more. NCS specializes in professional design and manufacturing services, enabling reliable and scalable network infrastructures for businesses of all sizes. With a focus on innovation, NEXCOM’s solutions empower customers worldwide to build resilient, high-performance networks tailored to the demands of tomorrow’s connectivity challenges.

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SOURCE NEXCOM International Co., Ltd.

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Forrester’s 2027 B2B Go-To-Market Predictions: AI Agents Will Influence 75% Of B2B Purchase Decisions

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To remain competitive, providers must strengthen customer trust, substantiate value claims, and offer human expertise and guidance

SINGAPORE, Oct. 22, 2026 /PRNewswire/ — According to Forrester’s (Nasdaq: FORR) 2027 B2B go-to-market predictions, business buyers will increasingly deploy AI agents to handle tasks across the buying process, from supplier discovery and information gathering to contract-renewal analysis. While truly autonomous buying will remain concentrated in high-volume, low-risk, and repeatable purchases, the ubiquity of these agents will require providers to ensure that their systems and sellers can respond with speed, accuracy, and consistency.

Forrester’s B2B Predictions reports, covering topics including B2B go-to-market strategy, business buyers, and content and creative, offer forward-looking insights to help executives and their teams anticipate change, reduce uncertainty, and make confident decisions ahead of market shifts. Key highlights from the 2027 B2B go-to-market predictions include:

Buyers will double their human interactions to validate AI-generated recommendations. As AI becomes the primary interface for researching products and providers, buyers will encounter more AI-generated recommendations, synthetic content, automated outreach, and agent-mediated interactions. Since AI cannot fully judge service provider fit, feasibility, trust, or accountability, buyers will require conversations with provider teams and trusted third parties including analysts, customer references, and partners to confirm and validate buying decisions.Two-thirds of providers will lose deals because buyers cannot verify claims. Buyers already use AI-assisted search and analysis tools to gather information about products and vendors, synthesize provider claims, and fact check. As the reliance on these capabilities continue to advance, go-to-market teams will need to act fast to restructure content discovery for AI tools, including providing credible and consistent proof points that AI tools can index and validate.Most CMOs will cut programs or accept reduced capacity after overestimating AI gains. As pressure intensifies to reduce personnel costs with AI, marketing leaders will eliminate as many as 25% of roles in anticipation of productivity gains that fail to meet expectations. As a result, they will have to choose between cutting program budgets to restore capacity through rehiring, contractors, or agency support or accept reduced execution with a smaller team. In either case, lower campaign investment, weaker execution, or both will reduce marketing’s overall value contribution.

“In 2027, the defining challenge for B2B go-to-market leaders will be to make deliberate choices about what to automate and where human judgment still matters,” said Sharyn Leaver, chief research officer at Forrester. “As AI becomes ubiquitous across the buying process, B2B leaders that pair AI-driven speed and convenience with transparency, control, and trust will extract the most value from AI.”

Resources:

Download Forrester’s 2027 Predictions guide for B2B go-to-market.Register for Forrester’s webinar exploring the key trends reshaping B2B go-to-market strategies in 2027.Learn how to turn these predictions into action through Forrester’s global B2B events and research programs.

About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, revenue, and product functions to make confident decisions in an AI-driven world and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.

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SOURCE Forrester

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