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Online Fashion Retail Market in US to Grow by USD 303.9 Billion from 2025-2029, Rise in Online Spending Drives Growth, Report on How AI is Redefining Market Landscape – Technavio

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NEW YORK, Feb. 12, 2025 /PRNewswire/ — Report with market evolution powered by AI – The online fashion retail market in us size is estimated to grow by USD 303.9 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  15.6%  during the forecast period. Rise in online spending is driving market growth, with a trend towards growing online sports apparel and footwear industry. However, rising security and privacy concerns related to consumer data  poses a challenge. Key market players include Adidas AG, Amazon.com Inc., ASOS Plc, Backcountry.com LLC, Costco Wholesale Corp., Forever21 Inc., Frasers Group plc, Industria de Diseno Textil SA, Nike Inc., Nordstrom Inc., Penney OpCo LLC, PVH Corp., Ralph Lauren Corp., The Gap Inc., and Under Armour Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Online Fashion Retail Market In US Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2022

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 15.6%

Market growth 2025-2029

USD 303.9 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

14.5

Regional analysis

US

Performing market contribution

North America at 100%

Key countries

US

Key companies profiled

Adidas AG, Amazon.com Inc., ASOS Plc, Backcountry.com LLC, Costco Wholesale Corp., Forever21 Inc., Frasers Group plc, Industria de Diseno Textil SA, Nike Inc., Nordstrom Inc., Penney OpCo LLC, PVH Corp., Ralph Lauren Corp., The Gap Inc., and Under Armour Inc.

Market Driver

The US online retail market is booming, with fashion segment sales reaching an all-time high. Clothing, shoes, and accessories are top categories, driven by tech advancements in fashion e-commerce. Digital shelf analytics helps online businesses optimize their apparel and footwear offerings. Gen Z and millennials dominate the market, favoring mobile commerce and digital wallets. Sustainability and the resale ecosystem are trending, with subscription clothing boxes and app downloads on the rise. Jewelry, watches, and luxury goods are also popular, with a focus on hyper personalization and omnichannel retail. Transparency and traceability are key, as is the integration of digital fashion, NFTs, and social media marketing. Influencer-based live streaming and social-media platforms are driving digital demand. Fashion leaders and executives are embracing these trends to engage online shoppers through digital channels. Athletic apparel and loungewear are current shopping patterns shaping the fashion landscape. 

E-commerce platforms provide significant benefits for sportswear brands in the US market. Unlike physical retail stores, such as multi-brand shops, apparel stores, hypermarkets, supermarkets, and department stores, e-commerce sites offer consumers convenience and access to a vast selection of sportswear. Consumers appreciate the ease of placing orders online, which is accessible 24/7. Additionally, e-commerce platforms offer services like same-day delivery and various discounts that are not available in traditional retail stores. Pre-paid orders enable users to schedule deliveries according to their preferences. In the last two years, due to the COVID-19 pandemic, many sportswear brands have shifted their focus to digital strategies, making their sports apparel and footwear available on e-commerce platforms. 

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 Market Challenges

The online retail market in the US fashion segment, including clothing, shoes, and accessories, continues to grow. Tech advancements in fashion e-commerce, such as digital shelf analytics and mobile commerce, drive sales. However, challenges persist. Gen Z and millennials prefer digital wallets and app downloads for shopping. Sustainability and the resale ecosystem are important, with subscription clothing boxes and luxury fashion brands adapting. Hyper personalization and omnichannel retail are key, requiring data analytics and transparency and traceability. Digital fashion, NFTs, and influencer-based live streaming are emerging trends. Brands and online businesses must adapt to changing shopping patterns and the fashion landscape, leveraging social media marketing and social-media platforms for customer loyalty. Worldpay reports digital demand for athletic apparel, loungewear, jewelry, watches, and luxury goods. Online shoppers expect convenience, tech integration, and a seamless shopping experience. Fashion leaders and executives must navigate these challenges and opportunities in the evolving digital retailing landscape.The online fashion retail market in the US faces significant challenges regarding consumer data security. Transactions carry risks such as identity theft and unauthorized access to personal bank accounts. Consumers express concerns over the use of their data for marketing purposes, collected during sign-ups on brand websites or apps. In October 2021, Next Level Apparel, a US clothing manufacturer and e-commerce operator, reported a data breach, compromising users’ sensitive information, including social security, financial, and medical details. Ensuring data privacy and security is crucial for online fashion retailers to maintain consumer trust.

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Segment Overview 

This online fashion retail market in US report extensively covers market segmentation by  

End-userWomenMenKidsProductApparelFootwearsBags And AccessoriesTypeMass MarketPremiumLuxuryGeographyNorth America

1.1 Women-  The online fashion retail market in the US is experiencing significant growth, with the women’s segment holding the largest share. Social media influence and celebrity endorsements are driving demand for women’s apparel, footwear, bags, and accessories. Increasing disposable incomes and female workforce participation are also contributing factors. Brands like Ann Inc., Ralph Lauren, and M.M.LaFleur cater to this segment, offering formal wear and luxury apparel. However, concerns over the fashion industry’s environmental impact are leading to the rise of sustainable and ethical fashion companies, such as MATE the Label, which produces organic, ethically sourced, and locally made apparel for women. These trends are expected to shape the online fashion retail market in the US during the forecast period.

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Research Analysis

The online retail sales market in the US fashion segment continues to thrive, with clothing, shoes, and accessories leading the charge. Tech advancements have revolutionized fashion e-commerce, enabling digital shelf analytics and personalized shopping experiences. Apparel and footwear brands are embracing digital platforms to reach online shoppers, with luxury fashion also gaining traction. Gen Z and millennials are driving the demand for fashion through social media marketing and influencer-based live streaming. Non-fungible tokens (NFTs) are the latest trend, offering unique digital ownership experiences. Fashion leaders and executives are adapting to these changes, leveraging online businesses to innovate and meet evolving shopping patterns. Athletic apparel and loungewear remain popular categories, while shopping patterns continue to shift towards convenience and personalization. Worldpay and other payment solutions facilitate seamless transactions, ensuring a frictionless shopping experience for consumers.

Market Research Overview

The online retail sales market in the US fashion segment continues to grow, with clothing, shoes, and accessories leading the charge. Tech advancements have revolutionized fashion e-commerce, enabling digital shelf analytics and personalized recommendations. Apparel and footwear brands are embracing the digital age, offering luxury fashion for Gen Z and millennials through digital wallets and mobile commerce. Sustainability and the resale ecosystem are also gaining traction, with subscription clothing boxes and app downloads driving innovation. Jewelry, watches, and luxury goods are also thriving online, with a focus on hyper-personalization and omnichannel retail. Data analytics and transparency and traceability are essential for building customer loyalty in the fashion landscape. Digital fashion, NFTs, and social media marketing, including influencer-based live streaming, are shaping the future of online retail. Online businesses and fashion executives are leveraging digital platforms to meet the demands of shoppers seeking convenience, choice, and a seamless shopping experience. Shopping patterns are evolving, with athletic apparel and loungewear leading the charge, and the fashion industry continues to adapt to the digital age. A recent survey revealed that retailing through digital channels is the new norm, with online shoppers increasingly relying on social-media platforms for discovery and inspiration.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userWomenMenKidsProductApparelFootwearsBags And AccessoriesTypeMass MarketPremiumLuxuryGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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RIVANNA nominated for MedTech Scale-Up of the Year at MedTech World Awards 2026 | North America

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Nomination places the Charlottesville-based company among growth-stage medtech leaders recognized for commercial momentum in AI-powered clinical decision support; public voting is open through May 8

CHARLOTTESVILLE, Va., May 5, 2026 /PRNewswire/ — RIVANNA®, developer of AI-powered clinical decision-support solutions, today announced that it has been nominated for MedTech Scale-Up of the Year at the MedTech World Awards 2026 | North America. Public voting is open through Friday, May 8, 2026, with category winners to be announced at the inaugural North American Awards Gala on May 11, 2026, at the Hilton West Palm Beach in Florida.

The MedTech Scale-Up of the Year category honors a growth-stage company successfully scaling revenues, partnerships, and adoption across the global medical technology ecosystem. Nominees across the program’s 22 categories were selected through a structured process led by the MedTech World Steering Committee, with category winners determined by a combination of expert evaluation and public voting from the global MedTech community.

“We have built RIVANNA on validation earned from the most rigorous technical buyers in healthcare: competitive federal awards translated into FDA-cleared products, each paired with a commercial program that meets clinicians where they work,” said Will Mauldin, PhD, Co-founder and CEO of RIVANNA. “Being nominated for MedTech Scale-Up of the Year is a meaningful affirmation of that approach and the team executing it.”

Public voting closes Friday, May 8, 2026. Members of the MedTech community are invited to support RIVANNA’s nomination at the official voting page: vote here.

The award nomination follows a year of measurable scaling for RIVANNA:

In October 2025, RIVANNA reported on being named a finalist in MedTech Innovator’s 2025 Early-Stage Grand Prize competition, selected from nearly 1,500 global applicants to represent the top 4% of medtech innovations worldwide.In December 2025, RIVANNA reported on the U.S. Food and Drug Administration’s 510(k) clearance of its Accuro® 3S Needle Guide Kit consumables, building on existing Accuro 3S device clearance.In April 2026, RIVANNA reported on peer-reviewed findings, published in 2025 in the Journal of Emergency Medicine (DOI: 10.1016/j.jemermed.2025.11.011), showing that the Accuro® XV musculoskeletal imaging system enables non-physician operators to acquire diagnostic-quality scans after just one hour of hands-on training.In May 2026, RIVANNA reported on the U.S. Food and Drug Administration’s 510(k) clearance of the Accuro® XV Diagnostic Ultrasound System for musculoskeletal imaging, authorizing commercial use across hospital and clinic settings.The company’s clinical program now spans eight sites nationwide with more than 1,500 patients enrolled.

The 2026 MedTech World Awards | North America, powered by Blue Goat Cyber, will be presented Monday, May 11, 2026, at the inaugural North American Awards Gala at the Hilton West Palm Beach, marking the first time the MedTech World Awards have been hosted in the United States.

About the MedTech Scale-Up of the Year Award
Presented by MedTech World, the MedTech Scale-Up of the Year category recognizes growth-stage medical technology companies demonstrating strong commercial momentum, expanding partnerships, and accelerating real-world adoption. The award is one of 22 categories spanning innovation, clinical excellence, regulatory strategy, investment, and leadership across the global MedTech ecosystem.

About RIVANNA
RIVANNA® is a medical technology company developing clinical decision-support solutions powered by proprietary clinical datasets, AI models, and purpose-built imaging hardware. The company’s platform automates complex anatomical analysis at the point of care, enabling faster, more confident clinical decisions while reducing variability and expanding access to advanced capabilities. The first applications target significant market opportunities in regional anesthesia and fracture care. RIVANNA has built a proven FDA regulatory track record across its Accuro® platform, with device clearances for Accuro® 3S (spinal needle guidance) and Accuro® XV (musculoskeletal imaging), a portfolio of supporting cleared consumables, and AI software modules advancing through regulatory review. The company is backed by 100+ patents and validated through clinical partnerships with leading academic medical centers. RIVANNA is headquartered in Charlottesville, Virginia, and operates an FDA-registered, ISO 13485:2016-certified manufacturing facility. Learn more at rivannamedical.com.

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D2L Launch Week Highlights Latest Product Releases

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Latest innovations are designed to save time, simplify workflows, and help drive better learning outcomes

TORONTO, May 5, 2026 /PRNewswire/ – D2L, a global leader in learning innovation, hosted its first-ever D2L Launch Week, a four-day virtual webinar series spotlighting the company’s latest product innovations across D2L Brightspace in 2026.

Throughout the week, D2L showcased a range of product releases through live demos and practical customer use cases, highlighting how institutions, school districts and organizations can help to drive engagement and improve learning outcomes. The featured updates include enhancements to D2L Lumi for idea generation, intervention suggestions, quiz creation and summarization; tools to strengthen parent and guardian outreach; and administrative capabilities designed to help large organizations delegate course and configuration management more effectively.

“We’re proud to showcase the ways D2L continues to innovate to help make learning more personalized, efficient, and scalable,” said Christian Pantel, Chief Product Officer at D2L. “From new D2L Lumi features to enhanced communication tools and more flexible distributed administration capabilities, these updates are designed to help our customers save time, improve usability, and deliver better learning experiences at scale.”

Enhancements to D2L Lumi

Among the new capabilities were several updates to D2L’s AI-native tool, D2L Lumi, designed to improve usability, transparency, and alignment across workflows, including:

D2L Lumi Ideas: Generates assignment and discussion ideas directly within Brightspace, making it easier to generate high quality content aligned to learning outcomes.D2L Lumi Insights: Gives educators access to learning intervention suggestions, designed to provide recommended next steps based on learner data.D2L Lumi Quiz: Helps educators generate questions from multiple course content topics and includes a more streamlined question-generation workflow.D2L Lumi Summary: Supports summarization from more content sources, including nested submodules, and can give educators the ability to preview and adjust source text before summarization.

Updates to Parent and Guardian Communications

D2L also introduced new parent and guardian communication enhancements to help K-12 educators strengthen engagement beyond the classroom. Teachers can now send bulk emails to all parents and guardians associated with students in their class. For individual student outreach, teachers can also email parents and guardians of a specific learner, making it easier to share timely updates on student progress and classroom activity.

Manage Distributed Administration at Scale

Distributed Administration gives organizations more flexibility to delegate administrative responsibilities across organization levels. With Distributed Administration, administrators can manage specific areas, enabling them to oversee courses while helping to reduce bottlenecks and free up time.

Learn more about the latest product releases showcased at D2L Launch Week.

About D2L   
D2L is transforming the way the world learns, helping learners achieve more than they dreamed possible. Working closely with customers all over the world, D2L is on a mission to make learning more inspiring, engaging and human. Find out how D2L helps transform lives and delivers outstanding learning outcomes in K-12, higher education and businesses.

D2L Media Contact
PR@D2L.com
X: @D2L
© 2026 D2L Corporation.

The D2L family of companies includes D2L Inc., D2L Corporation, D2L Ltd, D2L Australia Pty Ltd, D2L Europe Ltd, D2L Asia Pte Ltd, D2L India Pvt Ltd, D2L Brasil Soluções de Tecnologia para Educação Ltda and D2L Sistemas de Aprendizaje Innovadores, S. D2 R.L de C.V., and H5P Group AS.

All D2L and H5P marks are owned by the D2L group of companies. Please visit D2L.com/trademarks for a list of D2L marks. All other trademarks are the property of their respective owners.

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Ultima Markets Celebrates 10th Anniversary

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10 Years of Trust. Focused on Tomorrow.

EBENE CYBERCITY, Mauritius, May 5, 2026 /PRNewswire/ — Ultima Markets Ltd (“UM”), authorised and regulated by the Financial Services Commission of Mauritius, marks its 10th anniversary under the theme, “10 Years of Trust. Focused on Tomorrow.” Since 2016, UM has transformed into a leading global brokerage.

Milestones

UM built a world-class trading space through ultra-fast tech and strict compliance, launching the UM Terminal, AI-driven MT5, and Mobile App. Key milestones include FSC Mauritius Authorisation (2023), a Willis Towers Watson partnership providing $1M fund protection, joining the UN Global Compact (2024), and securing 50+ awards by 2026.

Celebrating Lasting Partnerships

Exclusive initiatives include:

Ultimate Trader Cup: An epic trading competition to prove your edge.Ultima Loyalty Programme: A tiered system turning loyalty into long-term rewards.Ultima Partnership Programme: Leverage 10 years of market trust into lasting revenue.Inter Partnership Perks: VIP events and match access via its Inter partnership.

The Five ‘U’s

Core values guiding UM’s next decade:

User: Designing around trader needs and removing friction.United: Fostering community growth through learning.Upright: Acting transparently and ethically.Upward: Pursuing continuous product and performance growth.Upgrade: Elevating trader skills, tools, and outcomes.

Focused on Tomorrow

Guided by The Five ‘U’s, UM remains focused on tomorrow, investing in innovation, transparency, and global expansion. Building on recent advancements like Copy Trading Pro and UM Academy, its commitment is providing the ultimate trading edge and elite support worldwide.

About Ultima Markets

Ultima Markets Ltd is authorised and regulated by the Financial Services Commission of Mauritius, offering a secure, regulated CFD trading experience. As the Official Regional Partner of FC Internazionale Milano, UM unites football passion with trading knowledge. Serving 170+ countries with 1,000+ instruments, the broker is a 50+ award winner and proud UN Global Compact supporter, aligning with Sustainable Development Goals for responsible growth. The products, services and initiatives described in this press release are offered exclusively by Ultima Markets Ltd. This communication is not directed at, nor are the products and services described herein available to, residents of the United Kingdom.

Ultima Markets (UK) Limited (“UM UK”) is a distinct legal entity authorised and regulated by the Financial Conduct Authority (“FCA”) in the United Kingdom. UM UK secured its FCA authorisation in 2025. UM UK is not the subject of this press release.

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