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Immersive Virtual Reality Market Forecast 2024-2030: Booming Adoption in Gaming, Training, and Simulation | Valuates Reports

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BANGALORE, India, Feb. 13, 2025 /PRNewswire/ — Immersive Virtual Reality Market is Segmented by Type (Non-Immersion Virtual Reality, Half-Immersion Virtual Reality, Whole-Immersion Virtual Reality), by Application (Entertainment, Engineering, Education, Commercial).

The Immersive Virtual Reality Market was estimated to be worth USD 79 Million in 2023 and is forecast to a readjusted size of USD 281.9 Million by 2030 with a CAGR of 19.6% during the forecast period 2024-2030

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Major Factors Driving the Growth of Immersive Virtual Reality Market

The Immersive Virtual Reality Market is poised for substantial growth as consumer demand for interactive and engaging digital experiences continues to rise. Characterized by advanced immersive technologies that enable full sensory engagement, the market spans a wide array of applications including gaming, training, virtual tourism, and interactive entertainment. Continuous expansion in content creation and platform development drives product innovation and enhances user experiences, further boosting adoption. As companies invest in strategic partnerships and diversify their product offerings, immersive VR is becoming increasingly accessible and affordable.

Moreover, growing investments in infrastructure and consumer interest in experiential technologies contribute to market expansion. With a robust pipeline of innovative solutions and a rapidly evolving digital landscape, the Immersive Virtual Reality Market is set to achieve significant global growth, transforming how individuals interact with virtual content and environments.

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TRENDS INFLUENCING THE GROWTH OF THE IMMERSIVE VIRTUAL REALITY (VR) MARKET:

Whole-immersion virtual reality drives the growth of the Immersive Virtual Reality Market by delivering an all-encompassing, highly engaging user experience that captivates audiences across entertainment, training, and simulation applications. This approach fully immerses users in a 360-degree digital environment, allowing for seamless interaction with virtual worlds. Whole-immersion systems enable users to feel as though they are physically present within the virtual setting, enhancing the realism and emotional impact of the experience. Such immersive experiences are particularly popular in gaming, virtual tourism, and educational training, where full engagement is critical. The ability to provide a deeply engaging and realistic experience sets whole-immersion VR apart, making it a key driver in attracting investment and consumer interest, thereby contributing to market growth.

Half-immersion virtual reality significantly drives the growth of the Immersive Virtual Reality Market by offering an accessible and cost-effective solution that balances immersion with usability. These systems provide users with a realistic experience without requiring full sensory engagement, making them suitable for a broader range of applications such as training simulations, interactive installations, and educational content. Half-immersion VR typically involves high-quality visuals and limited physical interactivity, reducing the overall complexity and cost compared to full immersion systems. This approach allows more users to access virtual reality experiences without the need for specialized equipment or extensive space requirements. As businesses and consumers look for practical and engaging VR solutions that do not necessitate full-scale immersion, half-immersion VR becomes an attractive option, driving market expansion and diversifying the product offerings in the Immersive Virtual Reality Market.

Entertainment drives the growth of the Immersive Virtual Reality Market by revolutionizing how users interact with digital content, offering dynamic and engaging experiences that blend gaming, storytelling, and interactive media. Immersive VR in entertainment allows users to step into virtual worlds where they can actively participate in narratives, explore fantastical environments, and interact with virtual characters. This level of engagement enhances user satisfaction and creates a memorable experience that traditional media cannot match. Entertainment applications in VR have expanded beyond gaming to include virtual concerts, theme park attractions, and cinematic experiences that are reshaping the industry. As demand for innovative and captivating entertainment options increases, immersive VR technologies become increasingly popular, driving market growth and encouraging further investment in cutting-edge VR content and platforms.

Enhanced user engagement and interactivity are significant factors contributing to the growth of the Immersive Virtual Reality Market. Modern VR systems allow users to interact with digital content in ways that were previously impossible, creating a dynamic and participatory experience. Users can manipulate objects, navigate through virtual spaces, and engage with interactive narratives, which increases overall satisfaction and retention. This level of interactivity not only improves entertainment value but also offers practical applications in training, simulation, and education. As industries recognize the benefits of interactive learning and engagement, the use of immersive VR technologies becomes more widespread. The increased focus on creating truly engaging digital experiences drives the market forward, supporting the growth of immersive VR solutions.

The adoption of immersive virtual reality in education and training is a key driver of market growth. Educational institutions and corporate training programs are increasingly integrating VR to provide interactive, hands-on learning experiences that enhance understanding and retention. Immersive VR simulations enable learners to practice real-world scenarios in a safe, controlled environment, leading to improved skill acquisition and problem-solving abilities. This technology is particularly effective in fields such as medicine, aviation, and engineering, where practical experience is essential. The use of immersive VR for training purposes reduces costs, minimizes risk, and accelerates learning outcomes, making it an attractive option for organizations and educational bodies. The growing demand for innovative educational tools and effective training solutions is thus a significant contributor to market expansion.

The growing popularity of virtual events and social experiences is fueling the expansion of the Immersive Virtual Reality Market. As digital communication and online interactions become increasingly prevalent, VR platforms offer new ways for people to connect, socialize, and participate in events virtually. Immersive VR experiences enable users to attend concerts, conferences, and social gatherings in a virtual space, replicating the energy and interactivity of physical events. This trend has been accelerated by global events and restrictions on physical gatherings, driving investment in virtual event platforms. As more organizations and individuals embrace virtual experiences as a viable alternative to traditional events, the demand for immersive VR solutions continues to rise, contributing to significant market growth.

The expansion of content and platform ecosystems is a driving factor in the growth of the Immersive Virtual Reality Market. As developers create a broader array of immersive experiences—from interactive games and virtual tours to educational programs and live events—consumers have more opportunities to explore and engage with VR content. A diverse content library enhances user interest and adoption, encouraging continuous investment in new and innovative VR applications. Additionally, the emergence of integrated platforms that offer seamless access to a wide range of VR experiences further supports market growth. The expansion of the VR content ecosystem, combined with strategic partnerships among content creators, distributors, and hardware manufacturers, creates a vibrant market environment that fuels the overall growth of immersive virtual reality technologies.

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IMMERSIVE VR MARKET SHARE

North America leads the market, driven by a mature technology ecosystem, high consumer adoption rates, and significant investments in VR content and hardware.

Europe follows closely, with strong government support for digital innovation, a vibrant creative industry, and a high demand for immersive experiences in entertainment and education.

Key Companies:

FacebookGOOGLE INCHTCMicrosoftMagic LeapSAMSUNGWorldVizMarxent LabsUnity TechnologiesSnapCastAR

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DISCOVER MORE INSIGHTS: EXPLORE SIMILAR REPORTS!

CAVE Immersive Virtual Reality System MarketThe VR Education Market was valued at USD 82,000 Million in the year 2024 and is projected to reach a revised size of USD 949240 Million by 2031, growing at a CAGR of 42.5% during the forecast period.The global Virtual Classroom market is projected to grow from USD 9457.1 Million in 2024 to USD 16020 Million by 2030, at a Compound Annual Growth Rate (CAGR) of 9.2% during the forecast period.Immersive Virtual Stores MarketThe global market for Augmented Reality and Virtual Reality Apps was estimated to be worth USD 9870 Million in 2023 and is forecast to a readjusted size of USD 31760 Million by 2030 with a CAGR of 21.4% during the forecast period 2024-2030.The global market for Augmented Reality (AR) and Virtual Reality (VR) in Manufacturing was estimated to be worth USD 8301 Million in 2023 and is forecast to a readjusted size of USD 30150 Million by 2030 with a CAGR of 19.8% during the forecast period 2024-2030.The global Virtual Reality (VR) market was valued at USD 2615 Million in 2023 and is anticipated to reach USD 20570 Million by 2030, witnessing a CAGR of 37.2% during the forecast period 2024-2030.The global market for Augmented Reality and Virtual Reality in Healthcare was estimated to be worth USD 962 Million in 2023 and is forecast to a readjusted size of USD 4364.1 Million by 2030 with a CAGR of 23.6% during the forecast period 2024-2030.The global E-Learning Virtual Reality market is projected to grow from USD 83 Million in 2024 to USD 300.3 Million by 2030, at a Compound Annual Growth Rate (CAGR) of 23.8% during the forecast period.VR Virtual Reality Software MarketThe global market for Virtual Reality Therapy was valued at USD 1116 Million in the year 2024 and is projected to reach a revised size of USD 1626 Million by 2031, growing at a CAGR of 5.6% during the forecast period.

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Asia Poised to Play Bigger Role in Physical AI as Investors Eye Manufacturing, Data

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SAN FRANCISCO, Oct. 27, 2026 /PRNewswire/ — Asia’s semiconductor expertise, manufacturing infrastructure and industrial supply chains could give the region a significant role in the development of Physical artificial intelligence (Physical AI), as investors look beyond software to the challenges of deploying intelligent machines in real-world environments.

Speaking at the recently concluded Silicon to Scale: A Physical AI Summit during SF Tech Week, venture capital investors highlighted opportunities for Taiwan, Japan and Southeast Asia as robotics companies move from prototypes toward commercial deployment.

Co-hosted by Startup Island TAIWAN Silicon Valley Hub and SparkLabs Taiwan, also part of SparkLabs Taiwan’s US Landing Program, the summit drew more than 170 investors, industry leaders and founders, and featured five Taiwanese Physical AI startups: Morale AI, MetAI, Jmem Tek, Neuroshine and APMIC.

The Venture Dialogue, ‘What Makes Physical AI Investable?’, was moderated by Bernard Moon, Co-Founder and Managing Partner of SparkLabs Group, with Jeff Tao, Director of AI Infrastructure at Citi; Dr. Vandon Duong, Principal at DCVC; and Kosuke Yusa, GP and Head of Investment at Open Network Lab Fund, DG Incubation, Inc.

Before the venture dialogue, the summit opened with a Corporate Dialogue, ‘From Concept to Production: Physical AI at Scale,’ moderated by James Lim of NVIDIA’s Venture Capital Strategy & Partnerships team. Panelists Austin Tseng, President of Delta Electronics (Americas); Vince Fong, Co-Founder and CEO of Highrise AI; and Daniel Yu, Co-Founder and CEO of MetAI, discussed what it takes to move Physical AI from simulation to real-world deployment, from closing the sim-to-real gap to the compute, edge and energy infrastructure needed to scale.

“Taiwan’s semiconductor and manufacturing strengths are well known in Silicon Valley, and investors here are increasingly keen to partner with Asian strategic investors as Physical AI moves from prototype to production,” said Edgar Chiu, Founding Managing Partner of SparkLabs Taiwan. “Our mission is to be that bridge, bringing Taiwanese founders to US customers and capital, and connecting US companies with Taiwan’s supply chain and strategic investors.”

For Taiwan, the shift could create opportunities to leverage its strengths in semiconductors, electronics and advanced manufacturing, according to Uly Su, director and head of Startup Island TAIWAN Silicon Valley Hub.

Su said the hub is organizing a series of industry dialogues and investor gatherings to connect Taiwanese startups with Silicon Valley’s technology and investment communities. The initiatives aim to help founders identify commercial opportunities, build international partnerships and strengthen Taiwan’s position in the emerging Physical AI industry.

Asia’s manufacturing advantage

Jeff Tao, Director, AI Infrastructure at Citi said Asia’s established semiconductor and electronics supply chains could provide a foundation for the growth of Physical AI, particularly as companies seek to diversify production amid geopolitical uncertainty.

He pointed to semiconductor assembly and testing operations in Southeast Asia, including Malaysia, as examples of existing manufacturing capabilities that could support emerging technologies.

Taiwan, meanwhile, occupies an important position in the global semiconductor industry, providing expertise and manufacturing infrastructure relevant to the development of AI-powered robotics.

Tao said Physical AI companies could benefit from combining Asia’s manufacturing strengths with access to the United States, where high labor costs are creating opportunities for industrial automation.

Kosuke Yusa, GP & Head of Investment, Open Network Lab Fund, DG Incubation, Inc.said Japan offers a different advantage: industrial environments that demand flexibility and continuous improvement.

Japanese production lines frequently change, requiring robotics systems that can adapt to different tasks and operating conditions, he said.

The missing piece: Real-world data

Despite Asia’s manufacturing capabilities, investors identified access to training data as a major obstacle to the commercialization of Physical AI.

Unlike large language models, which can draw on extensive digital information, robotics systems require specialized datasets collected from factories, production lines and other physical environments.

Tao said collecting such information is particularly difficult because manufacturers are reluctant to share proprietary operational data.

Dr. Vandon Duong Principal at DCVC (Data Collective Venture Capital) said AI developers are willing to pay substantial amounts for diverse, well-annotated datasets, creating opportunities for startups specializing in data collection.

However, he questioned how companies could build lasting competitive advantages as more businesses enter the market.

Computing costs and investment opportunities

The panel also discussed rising AI infrastructure spending and the constraints it creates for emerging companies.

Tao said electricity availability has become an increasingly important bottleneck for AI infrastructure development in the United States, following earlier constraints involving GPUs and data centers.

He identified opportunities for startups developing more efficient power systems, cooling technologies and semiconductor manufacturing processes.

Duong said investors are also examining technologies that reduce inference costs and improve computing efficiency.

From Taiwan to Silicon Valley

The discussion underscored the potential for Asian Physical AI startups to combine regional manufacturing capabilities with American capital, customers and technology markets.

Investors said founders must understand the requirements of industrial customers, particularly when developing systems for manufacturing environments where reliability and adaptability are critical.

While panelists acknowledged concerns about AI valuations and infrastructure costs, they remained optimistic about long-term adoption.

Tao also cautioned that productivity gains from AI could create short-term labor displacement, raising broader questions about how the economic benefits of automation will be distributed.

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SOURCE Startup Island TAIWAN Silicon Valley Hub

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S&P Global Reports Third Quarter Results; Announces Strategic Review for Capital IQ and Associated Data Businesses

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NEW YORK, Oct. 27, 2026 /PRNewswire/ — S&P Global (NYSE: SPGI) today reported third quarter results. The Company’s earnings release and supplemental materials are available at http://investor.spglobal.com/Quarterly-Earnings. 

Supplemental Information/Conference Call/Webcast Details: The Company’s senior management will review the third quarter 2026 earnings results on a conference call scheduled for today, October 27, at 8:30 a.m. EDT. Additional information presented on the conference call, and the Company’s supplemental slide content may be found on the Company’s Investor Relations Website at http://investor.spglobal.com/Quarterly-Earnings. 

The Webcast will be available live and in replay at http://investor.spglobal.com/Quarterly-Earnings. 

About S&P Global
S&P Global (NYSE: SPGI) enables businesses, governments, and individuals with trusted data, expertise and technology to make decisions with conviction. We are Advancing Essential Intelligence through world-leading benchmarks, data, and insights that customers need in order to plan confidently, act decisively, and thrive in a rapidly changing global landscape.

From helping our customers assess new investments across the capital and commodities markets to navigating the energy expansion, acceleration of artificial intelligence, and evolution of public and private markets, we enable the world’s leading organizations to unlock opportunities, solve challenges, and plan for tomorrow – today. Learn more at www.spglobal.com.

Investor Relations: http://investor.spglobal.com 

Contact:

Investor Relations:
Mark Grant
Senior Vice President, Investor Relations and Treasurer
Tel: +1 (347) 640-1521
mark.grant@spglobal.com 

Media:
Christina Twomey
Chief Communications Officer
Tel: +1 (646) 407-3001
christina.twomey@spglobal.com 

 

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SOURCE S&P Global

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Common Thread Advisors launches to help organizations untangle complex change

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Co-founded by five industry leaders with a legacy of delivering growth and transformation

NEW YORK, Oct. 27, 2026 /PRNewswire/ — Common Thread Advisors (Common Thread), a new independent consultancy, launched today to move organizations from strategic intent to commercial impact. Common Thread guides organizations through transformation and change by closing the gap between leadership strategy and human behavior—so change stops being something teams recover from and starts being something they build on.

Common Thread was co-founded and is being led by five industry leaders with decades of senior in-house and consultancy-side experience across business strategy, change management, digital and AI-enabled transformation, strategic communications and social investment. The team brings deep lived experience, having led its former consultancy firm KYNE through a multi-year, global integration and private equity-driven transformation. All five co-founders are Partners, with Wendy Woods-Williams serving as Managing Partner and David Kyne as Executive Chair.

Wendy Woods-Williams — Managing PartnerMaureen Byrne — Partner, Client Experience & GrowthMichael Grela — Partner, Operations & ImpactDavid Kyne — Partner, Executive ChairJulie O’Donnell — Partner, Strategy & Innovation

Organizations and their leaders are facing increasingly complex internal and external pressures and a rapidly evolving environment, requiring near-constant transformation to support innovation and growth. At the same time, technology and change often move faster than teams can absorb and cultures can evolve, causing the majority of transformations to ultimately fail in practice.

“One of the most important performance drivers in transformation strategy is whether the people who must deliver the change are not just briefed or trained, but truly with you. When organizations don’t fully invest in the human side of change, the result is often stalled adoption, lost productivity and strategies that never fully land, impacting the bottom line,” said Wendy Woods-Williams, Co-Founder and Managing Partner, Common Thread. “We built Common Thread to do things differently. Our team is senior from day one and 100% focused on change by design, allowing us to stay close to the work while being credible in the boardroom. We partner with clients to identify critical business drivers and develop approaches around them, helping organizations move through and benefit from change, faster.”

“After years moving in different directions, what felt like gravity pulled this team back together with a collective desire to create a new kind of firm—one that draws on our common experience navigating change and meets a growing need across industries and geographies,” said David Kyne, Co-Founder and Executive Chair, Common Thread. “We work with clients to identify and act on the common threads that connect teams and cultures, impacting their ability to achieve their goals and reach their commercial potential. We connect intent with execution and proof.”

Common Thread’s offering is built on decades of established change management, human behavior and communications research and models, and includes several interconnected service areas:

Transformation and Change: Change is only successful when people truly understand it, trust it, and know what to do differently. Common Thread makes sure strategies land by building belief in the approach, the plan, and the people leading it.Leadership and Culture: Engaged and productive teams require trust in leadership and a set of values and a culture that live beyond the handbook. Common Thread helps protect and build leadership trust and shape the culture teams and strategies need to deliver.Social Performance and Impact: Societal value and impact are important business indicators but can be difficult to track. Common Thread helps prioritize and connect commitments to measures that impact reputation and the bottom line.

Common Thread’s unique approach is centered around four key conditions shaping change—clarity, agency, capacity and trust—helping quickly identify what matters most and prioritize efforts with the greatest impact. From friction and trust mapping to strategic leadership engagement, listening tours and manager sprints, Common Thread provides a comprehensive suite of transformation and change-related offerings, built to address each client’s specific needs. Clients often engage Common Thread during leadership transitions, business transformations, growth periods, mergers, acquisitions, restructurings, AI integrations and the rollout of new operating models and policies.

Common Thread works as an extension of client teams, operating inside live programs, close to the real decisions and trade-offs that determine whether change happens. Measurement is built into every engagement, connecting human factors to business outcomes and creating a consistent evidence base for ongoing improvement.

About Common Thread Advisors
Common Thread Advisors (Common Thread) is an independent consultancy that helps turn strategic intent into commercial impact. Too often, strategy sits apart from the people responsible for bringing it to life. Common Thread ensures transformation lands by bridging the gap between strategy and human behavior. We get people engaged, leaders empowered and strategies delivered in practice—so organizations can move through and benefit from change, faster. Across transformation and change, leadership and culture, and social performance and impact, we connect intent with execution and proof. That’s complex change, untangled.

Common Thread is values- and purpose-driven. We’re committed to being a good corporate citizen and a best place to work by operating at the highest ethical standards, working with clients who share our philosophy and values and donating a percentage of future annual profits to causes impacting our communities.

To learn more, visit LinkedIn, Instagram and www.CommonThreadAdvisors.com. 

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