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The Government of Canada calls for stronger international cooperation on digital governance at UNESCO

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The government reaffirms its firm commitment as an active and determined partner to support the principles of the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions in a digital world

GATINEAU, QC, Feb. 14, 2025 /CNW/ – For several decades, the Government of Canada has acted as leader and defender of cultural sovereignty. Today, it is helping ensure that it does not fall solely into the hands of digital giants. Canada reaffirms its desire to act collectively so that the fundamental values of the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions are not only preserved but strengthened—and that the digital environment can remain a lever for cultural diversification.

The Honourable Pascale St-Onge, Minister of Canadian Heritage, today announced that Canada is more firmly committed than ever to protecting cultural heritage, which is fundamental to the identity, social cohesion, economic sustainability, peace and security of the international community in the digital age. The government is working tirelessly to guarantee a future where all cultural expressions are valued, both on our screens and in our everyday lives.

We are at a decisive turning point: the rise of digital platforms and technologies offers unprecedented opportunities for the creative sector, but it also raises major challenges in terms of regulation, fairness, protection of cultural identities and linguistic diversity. We will continue to take a close look at the rapidly developing world of artificial intelligence (AI) and adapt to the risks and opportunities it brings.

As a member of UNESCO’s Intergovernmental Committee for the Protection and Promotion of the Diversity of Cultural Expressions, Canada raised these issues at the Committee’s 18th session, which was held in Paris from February 11 to 14. At this meeting, Canada worked with the other Parties to the Convention to advance the implementation of the recommendations of the UNESCO Reflection Group on the diversity of cultural expressions in the digital environment.

This work, which began here in Canada—in cooperation with the Government of Quebec and informed by civil society—at the group’s inaugural meeting in the spring of 2024, is essential to better understand the complex issues of this evolving ecosystem. It highlights the immense challenges that many countries continue to face.

Canada is already fully committed to several of the general objectives put forward by the experts, such as promoting cooperation on cultural and linguistic diversity, fostering inclusive AI ecosystems and strengthening capacity in developing countries.

Consult Canada’s Quadrennial Periodic Report on the Implementation of the UNESCO Convention, which demonstrates the collective effort of our many partners, including the provinces and territories, major Canadian cultural institutions, and civil society, to highlight our support for the protection and promotion of the diversity of cultural expressions.

Quotes

“We are reaching a new step in the protection and promotion of cultural diversity. Canada recognizes the urgency to take action to preserve our wealth of cultural expressions in an ever-changing world. We are proud to actively support UNESCO’s efforts to advance several key files in the digital environment. We have already taken numerous measures at the national level to adapt our laws and cultural programs to reflect this new reality. Canada supports the work of the experts at UNESCO to implement the Convention on the Protection and Promotion of the Diversity of Cultural Expressions in the digital environment.”

—The Honourable Pascale St-Onge, Minister of Canadian Heritage

Quick Facts

The Convention is a fundamental pillar in the construction of open, equitable and inclusive societies. It also represents a moral commitment to present and future generations. For nearly 20 years, it has guided us in developing innovative cultural policies that serve artists and cultural industries, and support Canada’s linguistic diversity.

In the past year, Canada played an important role in the implementation of an international group of 18 independent experts tasked with reflecting upon and making recommendations to the Parties to the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions (“2005 Convention”) on four themes: the linguistic diversity of cultural content, the discoverability of local and national cultural content, greater transparency on digital platforms, and the impact of artificial intelligence on the cultural and creative industries.

To date, Canada has contributed more than $5.5 million to UNESCO’s Emergency Heritage Fund to protect endangered world heritage and ensure a cultural legacy for future generations.

Canada was the first country to ratify the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions. Canadian Heritage played a key role in its development and remains the department responsible for its implementation in Canada. The 2005 Convention, which now has 158 signatories, is an essential instrument for ensuring the diversity of cultural expressions in all environments, including the digital environment.

Related Products

Recommendations of the Reflection Group on the Diversity of Cultural Expressions in the Digital Environment

2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions – Quadrennial Periodic Report Canada 2024 on the Implementation of the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions

Canada and Quebec are co-organizing the first meeting of the UNESCO Group of Experts on the diversity of cultural expression in the digital environment 

Associated Links

2005 Convention on Diversity of Cultural Expressions

Promoting our cultures in the digital age – Report on the day of reflection with speakers from the cultural, academic and legal fields in the lead-up to UNESCO’s work on the digital age 

SOURCE Canadian Heritage

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BitradeX BXC First Two Subscription Rounds Sell Out, Total Subscriptions Exceed 14M USDT

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LONDON, May 9, 2026 /PRNewswire/ — BitradeX Capital’s ecosystem equity token, BXC, has completed its first and second subscription rounds, selling a total of 50 million BXC with subscriptions exceeding 14 million USDT. The first round sold out in 90 seconds, while the second closed within 48 hours.

While the fundraising size is not unusually large by crypto standards, the structure of the sale has attracted market attention. The first two rounds were not open to the public, but limited to high-tier BitradeX users. The first round was available only to V5 users and above, while the second round expanded access to V3 users and above.

According to BitradeX’s tier system, V3+ users typically have higher recurring investment activity through AiBot, longer platform usage history, and stronger ecosystem participation. This means the early BXC allocation was absorbed mainly by the platform’s internal high-value user base, rather than short-term speculative participants.

This approach differs from many token fundraising campaigns that prioritize broad public participation and market hype. BitradeX instead adopted a more selective, staged model, gradually lowering the participation threshold while keeping the sale within its active ecosystem community.

BXC is positioned as more than a standard platform token. Its value framework is linked to BitradeX Capital’s broader ecosystem, including its exchange business, AiBot quantitative strategies, BTX Card payments, and Labs incubation platform. Public information indicates that BXC holders may receive staking rewards, benefit from ecosystem buybacks and burns, and gain priority access to Launchpad projects and governance participation.

The third subscription round is launched on April 30 at $0.35 USDT per BXC, with a total supply of 100 million BXC. It is now open to users participating in AiBot recurring investment. The fourth round price is expected to rise to $0.45 USDT.

The long-term value of BXC will ultimately depend on the growth of BitradeX’s underlying businesses, including exchange profitability, AiBot user expansion, and BTX Card adoption. However, the rapid sellout of the first two rounds suggests that BitradeX’s core user base has already shown strong confidence in the ecosystem’s future.

View original content:https://www.prnewswire.com/news-releases/bitradex-bxc-first-two-subscription-rounds-sell-out-total-subscriptions-exceed-14m-usdt-302767467.html

SOURCE BitradeX Capital

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South and East Asia identified as hotspots of global warming related impacts on male fertility

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BEIJING, May 9, 2026 /PRNewswire/ — A major new study has shown that South and East Asia dominate patterns of global warming related decline in male fertility with the strongest and most consistent evidence coming from India, Pakistan and the southern parts of China.

The effects of increased environmental temperatures on male reproductive health include declining sperm concentration and motility and increased sperm DNA fragmentation, or genetic damage that can hinder fertilisation and embryo development.

Male related factors account for around 50 per cent of infertility cases around the world and the impact of rising ambient heat on semen parameters raises serious implications across wide areas of Asia where total fertility rates are in serious decline.

Outcomes of the study undertaken by the Taiwan IVF Group and Ton Yen General Hospital, Taiwan (China) in collaboration with Stanford University (USA) are being presented at the 2026 Congress of the Asia Pacific Initiative on Reproduction (ASPIRE) in Beijing.

Research principal and Adjunct Clinical Assistant Professor at Stanford University, Dr Jack Yu Jen Huang, MD, PhD, FACOG said: “Given the temperature sensitivity of spermatogenesis, even modest increases in ambient temperature could have cumulative, population-level effects over time.

“As global warming accelerates, male reproductive health may represent an emerging climate sensitive public health concern.”

The testes function optimally at temperatures lower than the internal body heat level, and previous studies have shown elevated scrotal or ambient temperatures can impair sperm production.

The latest research explored global patterns to reveal comparative data across regions. It is based on a systematic review of international studies on temperature exposure and semen parameter trends between 2000 and 2024. Artificial intelligence algorithms and machine learning tools were applied to extract key variables including geographic regions and semen outcomes.

Dr Huang said studies examining occupational heat exposure alone were excluded from the analysis as they reflected localised, job-specific conditions rather than broader climatic trends.

“Our findings therefore represent population level climate associated temperature effects including consistent seasonal variations showing poor semen quality parameters in warmer periods.”

The global patterns on temperature associated lower sperm concentration and motility show South and East Asia as major hot spots of concern followed by the Middle East, Europe and North America.

“South and East Asia are likely more affected due to a combination of factors including higher baseline ambient temperatures and rapid urbanisation that contribute to greater cumulative heat stress on spermatogenesis,” Dr Huang explained.

“With ongoing global warming, chronic heat exposure may increasingly impact male reproductive health.”

Dr Huang said potential approaches to address the issue include:

increasing public awareness of heat exposure and reproductive health;encouraging protective behaviours;expanding research integrating climate and reproductive health data; andexploring clinical and lifestyle interventions to mitigate heat-related effects.

The research team was assisted by research intern Jeffrey Zi Kang Huang from Taipei American School, particularly in the application of artificial intelligence in biomedical research including AI-assisted data analysis and pattern recognition across global datasets.

“Further longitudinal and mechanistic studies will be important to better define causality and guide interventions,” he added.

The ASPIRE Congress is being held at the China National Convention Centre in Beijing. More than 3,000 scientists, clinicians, nurses and counsellors in assisted reproduction from around the world are attending the Congress.

For further information, go to https://www.aspire2026.com

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/south-and-east-asia-identified-as-hotspots-of-global-warming-related-impacts-on-male-fertility-302767469.html

SOURCE ASPIRE

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eclicktech Attends Amazon Ads unBoxed 2026, Highlighting Four Key Trends Shaping AI-Driven Global Marketing

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SHENZHEN, China, May 9, 2026 /PRNewswire/ — Amazon Ads recently hosted its annual flagship event, Amazon Ads unBoxed 2026, in Shenzhen, bringing together advertisers, agencies, and technology partners to explore the next phase of AI-powered marketing innovation. This year’s event focused on how AI is reshaping the advertising ecosystem through advancements in audience targeting, creative production, campaign management, and measurement capabilities.

Yeahmobi, the global marketing brand under eclicktech and an Amazon DSP validated partner, attended the event alongside industry leaders and ecosystem partners to discuss emerging opportunities for international brand growth in an increasingly AI-driven media environment.

During the conference, Amazon Ads introduced a series of product and solution updates across four major areas:

Advanced audience targeting powered by Amazon’s first-party data infrastructure to help brands reach high-intent consumers more effectively;AI-assisted creative production designed to improve content efficiency and support personalized advertising at scale;Intelligent campaign management tools aimed at simplifying cross-channel advertising workflows;Enhanced measurement and attribution capabilities to provide advertisers with clearer visibility into campaign performance and return on investment.

According to Yeahmobi, Amazon DSP is evolving beyond a standalone programmatic buying platform into a broader marketing infrastructure supporting the full customer journey, from brand awareness to conversion.

Since becoming an Amazon Ads partner, Yeahmobi has developed integrated advertising solutions spanning awareness, audience engagement, and conversion optimization. The company stated that it has supported brands across sectors including cross-border e-commerce, consumer electronics, AI applications, and financial services in scaling their global advertising efforts through Amazon DSP.

At the event, Yeahmobi also showcased its proprietary advertising management platform, Yeahgrowth, which integrates campaign management, data analytics, and performance optimization capabilities to support centralized multi-platform operations and improved campaign visibility.

“AI is fundamentally reshaping how brands approach global growth,” said William Liu, General Manager of Yeahmobi. “We see Amazon Ads as a strategically important part of the global marketing ecosystem. Our focus is not only on media execution, but also on building scalable growth infrastructure through deeper API integration, AI-driven optimization, and data collaboration.”

Yeahmobi stated that it will continue expanding its collaboration with Amazon Ads to support brands navigating increasingly complex global media environments.

About Yeahmobi
Yeahmobi is a global marketing brand focused on helping businesses achieve international growth through digital advertising, data-driven operations, and AI-powered marketing solutions.

Forward-Looking Statements
This press release contains forward-looking statements. Actual results may differ materially due to various risks and uncertainties. The company undertakes no obligation to update any forward-looking statements.

 

View original content:https://www.prnewswire.com/news-releases/eclicktech-attends-amazon-ads-unboxed-2026-highlighting-four-key-trends-shaping-ai-driven-global-marketing-302767470.html

SOURCE Yeahmobi

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