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OMNICOM MEDIA GROUP TOPS 2024 TOTAL NEW BUSINESS RANKING WITH $7.7 BILLION

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COMvergence Report Shows OMG #1 for Retention, Holding on to 74% of Its Billings in Play in a Year When the Industry Average Was Only 32%

OMG agencies PHD and OMD Leverage Agency as a Platform Model to Dominate Global Media Network Ranking

NEW YORK, March 25, 2025 /CNW/ — Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best total new business record (wins minus losses, including retentions) among global media management groups in 2024.

As reported in the recently published Global Media Agency New Business Barometer Full Year 2024 – an analysis of the global media agency marketplace from independent research company COMvergence – OMG was awarded approximately $7.7 billion in client billings – including $4.6 million in retained business – in 2024, outperforming its nearest competitor by more than $1 billion.

Notably, OMG also had the best retention rate, successfully defending 74% of its billings in review – in a year when the industry’s average retention rate was only 32% – while concurrently expanding its client roster with net new wins like Amazon, Gap Inc., Goldman Sachs, HanesBrands, Michelin, Priceline, and Tim Hortons.

Looking at 2024 total new business against 2023 billings reveals a projected 2024 YoY growth rate of 10.5%1 – the highest among all global media groups – as well as an overall retention rate of 96% across all OMG clients.

The COMvergence results affirm the findings of a 2024 analysis from leading research and advisory firm Forrester in which OMG was named a “Leader”. Earning the highest score among the 12 global media management groups evaluated in The Forrester Wave™: Media Management Services, Q4 2024, OMG received 5/5 scores in eight categories, including Innovation, Martech and Adtech Implementation and Media Responsibility. As reported in the evaluation, Omnicom clients noted the agency’s transparent business practices, trustworthy relationships, and strength of Omni – the open operating system that supports all Omnicom agencies – technology for media and business intelligence.

The Omni advantage was evident in OMG’s win/loss share as the group leveraged its Omni-powered Agency as a Platform model that enables a flexible ecosystem of talent, capabilities, and technology across all OMG agencies to win 24% of the $39 billion in business in 2024, while its share of losses was only 8%.

Commenting on the group’s 2024 performance, OMG CEO Florian Adamski said “The only thing more challenging than winning a new client over a months-long pitch is re-winning the clients you have – every single day. In 2024, our 28,000 people around the world met both of those challenges, optimizing our Agency as a Platform model to deliver innovative media solutions that drive business growth and build enduring relationships – between brands and consumers, and between brands and their media agency partner – in an increasingly more complex and dynamic marketplace.”

Beyond topping the global ranking, OMG was also #1 in North America, EMEA and LATAM, and in the largest advertising market (the US); and in Argentina, Bulgaria, Czechia, France, Germany, Ireland, New Zealand, Peru, Portugal, Singapore, Slovakia, Sweden Switzerland, and Turkey.

PHD and OMD Again Dominate the Global Agency Network Rankings
OMG’s best-in-class total new business ranking was fueled by powerful performances from its agency networks– PHD and OMD claiming the #1 an d #3 spots on the global network ranking.

PHD’s secured its best-in-class ranking with $3.8b in total new business earned by successfully defending the $2.2b Volkswagen Group business as well as Sainsbury’s , HP and the majority of its Unilever business – a performance that translated to an astonishing 83% retention rate, topping all other networks by a significant margin. Incremental wins included Priceline and David Yurman and an expanded relationship with QSR giant Restaurant Brand’s International – for which it supports Burger King, Popeye’s, and Tim Horton – with the addition of the Firehouse Subs franchise in the US and the Tim Horton’s Canada business.

Joining PHD at the top of the global ranking with wins that included Gap Inc., MSC Cruises, AliExpress and Michelin, OMD was also the #1 agency network in North America for net new business (wins minus losses, excluding retentions).

A Strong Start to 2025
The COMvergence ranking caps a first quarter that has seen OMG and its agencies leading the industry on multiple fronts, starting at CES where the group announced a series of first-mover partnerships with Amazon, Google, Roku and TikTok that unlock consumer insights to supercharge search investment and outcomes.

Less than 30 days into the new year the trade press reported that the $550 Volkswagen China business had been awarded to PHD China. This was followed by Warner Bros Discovery naming Hearts & Science media agency of record for APAC.

Earlier this month, PHD and OMD each earned Agency of the Year titles from the leading US advertising trade publications, with Adweek naming PHD its Global Media Agency of the Year for the second consecutive year; and AdAge naming OMD USA its Media Agency of the Year. 

About Omnicom Media Group 
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 28,000 people serving the world’s leading brands in OMG agencies around the globe.

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1 COMvergence Global & Regional Billings Rankings Projected 2024

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SOURCE Omnicom Media Group

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Melody Party Offers Over 20,000 Songs and Adds More Than a Thousand New Tracks Monthly, Enhancing Its Online Karaoke Experience

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October 27, 2026

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SEOUL, South Korea, Oct. 27, 2026 /PRNewswire/ — Melody Party is a music social app featuring a variety of activities, including Mic Grab, Artist Mafia, and Singing Battle. Through its online karaoke feature, SING A SONG, the app brings the traditional karaoke experience online, removing time and location constraints and offering a music experience that combines real-time singing with social interaction.

SING A SONG features an extensive library of more than 20,000 songs, with over a thousand new songs added every month. Its diverse selection includes popular K-pop tracks, classic Korean songs, and karaoke favorites. The feature offers a free-use model, allowing users to start singing their chosen songs without paying a separate fee. This helps reduce the time and cost associated with visiting traditional coin-operated karaoke venues, making it easier to enjoy singing as part of everyday life.

In terms of functionality, SING A SONG supports pitch adjustment and independent volume controls for vocals and accompaniment, allowing users to customize their singing experience according to their preferences. Users can also create online karaoke rooms, invite friends to sing together in real time, and enjoy voice chat and social interaction.

By continuously expanding its song library and offering diverse music-based interactive experiences, Melody Party continues to strengthen its music ecosystem. Through SING A SONG, the platform aims to create an accessible, highly interactive online music social space.

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SOURCE Melody Party

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Drawing new strength from 20-year legacy, IAACA calls on global counterparts to join annual conference to fortify integrity

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October 27, 2026

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MARRAKECH, Morocco, Oct. 27, 2026 /PRNewswire/ — The International Association of Anti-Corruption Authorities (IAACA), an independent and non-political anti-corruption organisation with over 190 member anti-corruption authorities (ACAs) worldwide, will co-host IAACA Annual Conference 2026 in Marrakech, Morocco next month together with the Independent Commission Against Corruption of Hong Kong, China (ICAC) and the National Authority for Probity, Prevention and Fight Against Corruption of Morocco (INPPLC) to chart a path for the global graft fight and explore cutting-edge approaches to tackle emerging corruption challenges.

Themed “Building on 20 Years of Legacy: Drawing Strength from the Past, Guarding Global Integrity for the Future”, the international event will not only mark the 20th anniversary of the IAACA, but also provide a dynamic forum for IAACA members to exchange insights and enhance co-operation.

Calling on international counterparts to participate in the conference scheduled for November 25, IAACA President Mr Woo Ying-ming, who also serves as ICAC Commissioner, said that “As the IAACA marks its 20th anniversary, the conference will bring together global anti-corruption community at a pivotal moment for collective action. I anticipate that the valuable insights and new approaches generated through the international synergy will chart a resilient strategic path for us to navigate integrity risks and draw strength from our shared legacy to guard global integrity for generations to come.”

During the conference, renowned international experts from the United Nations Office on Drugs and Crime (UNODC), Basel Institute on Governance, the International Anti-Corruption Academy, and global anti-corruption and law enforcement agencies and institutions will shed light on harnessing artificial intelligence in the fight against corruption, safeguarding integrity within global climate and biodiversity frameworks and analysing global corruption measurement and systemic effectiveness.

Following the conference, the ICAC, the INPPLC, the IAACA and the UNODC will co-organise a training seminar on leveraging AI in combating corruption.

While the ICAC and INPPLC will share how AI and new technology can reshape the future of anti-graft enforcement and corruption prevention, the UNODC will provide a global perspective on using AI models in financial crime investigations and addressing the operational relevance, legal robustness and adaptability across jurisdictions.

For details of the conference and training, please visit:
https://www.icac.org.hk/icac/iaaca-morocco-2026/index.html

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SOURCE International Association of Anti-Corruption Authorities (IAACA)

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Viettel moves 100 million subscribers to home-grown cloud-native charging in three months – with zero downtime

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October 27, 2026

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HANOI, Vietnam, Oct. 27, 2026 /PRNewswire/ — Viettel High Technology Industries Corporation (Viettel High Tech), part of Viettel Group, has migrated more than 100 million subscribers and some 5,000 tariff plans at Viettel, Vietnam’s largest mobile operator, to vOCS 4.0, its in-house cloud-native charging system. The three-month cutover ran on a live national network with no service disruption.

Replacing a charging system is one of the riskiest projects an operator can undertake, which is why many stick with legacy platforms. Viettel High Tech reduced the risk through real-time data synchronization, parallel running and a phased cutover, with instant rollback at every stage.

The project won the Telecom Review Excellence Awards 2026 prize for Best Technology Deployment in Asia, a first for a Vietnamese company.

What it means for operators:

Scale: more than 300,000 transactions per second at latency below 5 milliseconds, across 2G–5G and fixed services on one platformLower cost: up to 50% less hardware investment than the previous generation, by sharing infrastructure with the networkAgility: new tariff plans in hours instead of days, new features three times faster and deployments about 30% fasterResilience: two active data centers about 2,000 km apart and automatic recovery in under two minutes

Viettel High Tech developed every core layer in-house, from a telecom-grade cloud-native platform and NFV-MANO orchestration to real-time charging, subscriber and balance management.

“Passing rigorous tests of real-time self-diagnosis and self-recovery is what allows an operator to keep its promise of 24/7 service to customers,” said Luu Manh Ha, CEO of Viettel Networks, which operates the system on Viettel’s network in Vietnam. “Above all, owning the charging system means an operator is not dependent on foreign vendors – it safeguards digital sovereignty and preserves business flexibility.”

“The charging system is where an operator’s business strategy turns into revenue in real time,” said Nguyen Minh Quang, CEO of Viettel High Tech. “We believe vOCS 4.0 is ready to help operators worldwide capture the value of 5G and digital services.”

In 2017, vOCS 4.0’s predecessor, vOCS 3.0, replaced a foreign vendor’s platform for 90 million Viettel subscribers. Across both generations, vOCS serves more than 220 million subscribers in 11 countries. Viettel High Tech now offers vOCS 4.0 to operators worldwide.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/viettel-moves-100-million-subscribers-to-home-grown-cloud-native-charging-in-three-months–with-zero-downtime-302920106.html

SOURCE Viettel Group

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