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MarTech Market worth $296.88 billion by 2030- Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., March 28, 2025 /PRNewswire/ — The MarTech Market is expected to reach USD 296.88 billion by 2030 from USD 175.95 billion in 2025, at a CAGR of 11.0% during 2025–2030, according to a new report by MarketsandMarkets™.

Browse in-depth TOC on “MarTech Market”

300 – Tables
70 – Figures
380 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2020-2030

Base year considered

2024

Forecast period

2025-2030

Forecast units

(USD billion)

Segments Covered

Software type, services, marketing type, organization size, end user and region

Geographics covered

North America, Europe, Asia Pacific, Middle East & Africa, Latin America

Companies covered

Major vendors in the global MarTech Market are Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India), SAP (Germany), OpenAI (US), Twilio (US), The Trade Desk (US), Criteo (France), Intuit Mailchimp (US), Klaviyo (US), Braze (US), Iterable (US), Amplitude (US), SEMrush (US), Optimizely (US), BrightEdge (US), Hootsuite (Canada), Taboola (US), WordPress (US), Substack (US), ManyChat (US), Flodesk (US), Aspire (India), Heepsy (Spain), Visme (US), Mangools (Slovakia), Contentful (Germany), CleverTap (India), ThoughtSpot (US), Funnel (Sweden), Moz (US), Ahrefs (Singapore), InstaPage (US), Later (Canada), Mixpanel (US), Buffer (US), Hotjar (Malta).

MarTech is revolutionizing how businesses connect with customers, driven by innovative tools like Generative AI and Customer Data Platforms (CDPs). Generative AI empowers marketers to create personalized content and campaigns by analyzing vast amounts of customer data from sources such as social media, CRM systems, and web analytics. This technology enables data-driven decision-making and predictive strategies that enhance overall marketing effectiveness. Meanwhile, CDPs are transforming how businesses unify and manage customer data across multiple touchpoints, providing a comprehensive view of customer behavior. By integrating data from various sources, CDPs enable highly targeted marketing efforts, improving ad relevance and boosting ROI. These technologies not only streamline marketing efforts but also foster deeper customer connections, making them indispensable in today’s competitive landscape. As businesses continue to adopt these advancements, MarTech is poised to redefine customer experiences and drive growth across industries.

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Accelerate Growth by Investing in MarTech-Driven Digital Transformation

Digital transformation continues to drive MarTech adoption as businesses seek to remain competitive in a digital-first economy. Companies leverage MarTech tools to automate processes, enhance customer experiences, and optimize marketing strategies through data-driven insights. According to Chief Martec, the number of MarTech products grew by 27.8% year-over-year, reaching 14,106 products in 2024, highlighting the rapid expansion of the MarTech landscape. Technologies like AI, machine learning, and big data analytics enable businesses to analyze customer behavior, deliver personalized campaigns, and improve ROI. Industries such as retail, healthcare, and finance are leading the charge in adopting MarTech to build omnichannel strategies and create seamless customer journeys. Leading companies like Salesforce and HubSpot dominate the space, offering integrated solutions that streamline operations and drive growth, emphasizing MarTech’s critical role in digital transformation.

By marketing type, the online segment will contribute the highest market share during the forecast period.

Online marketing dominates the MarTech Market due to its cost-effectiveness, scalability, and ability to reach a global audience. With the rapid rise of internet and smartphone usage, businesses are shifting from traditional methods to digital platforms to engage consumers. Online marketing offers precise targeting through data analytics, enabling personalized campaigns that drive higher ROI. Social media, search engines, and e-commerce platforms provide versatile channels for brands to connect with audiences in real-time. Additionally, the growing preference for online shopping and digital content consumption has made online marketing indispensable. Its measurable results, adaptability, and ability to integrate with emerging technologies like AI and automation further solidify its leading position in the MarTech Market.

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By end users, enterprise user segment will contribute to have highest CAGR during the forecast period.

Enterprise users are driving the highest growth rate in the MarTech Market due to their need for advanced, scalable solutions to manage complex marketing operations across large organizations. Retail and finance are among the top industries accelerating this growth. Retail enterprises leverage AI-driven analytics and customer data platforms (CDPs) to personalize shopping experiences, optimize inventory management, and drive targeted campaigns. Finance companies adopt marketing automation platforms to enhance customer engagement, ensure regulatory compliance, and streamline lead nurturing. Enterprises rely on tools like CRM systems, AI-powered insights, and omnichannel marketing strategies to optimize campaigns and gain actionable data-driven insights. The shift toward digital transformation, coupled with the need for integrated, seamless customer experiences, has further accelerated MarTech adoption. Additionally, enterprises have the resources to invest in cutting-edge technologies, making them key contributors to the rapid expansion of the MarTech Market.

By region, Asia Pacific to register the highest CAGR market during the forecast period.

The Asia Pacific region boasts the highest growth rate in the MarTech Market, driven by rapid digital transformation, increasing internet penetration, and a booming e-commerce sector. With a young, tech-savvy population and rising disposable incomes, businesses are heavily investing in digital marketing tools to tap into this expanding market. Governments across the region are also actively promoting digital economies, further accelerating MarTech adoption. China leads the charge as the largest digital market globally, fueled by its advanced e-commerce ecosystem, mobile-first consumers, and innovations in AI and big data analytics, with giants like Alibaba and Tencent dominating the space. AI-powered personalization and automated marketing campaigns are transforming customer engagement. India follows closely, with its rapidly growing internet user base, affordable smartphones, and cheap data driving MarTech adoption, particularly among startups and SMEs. The rise of vernacular content marketing and influencer-driven campaigns highlights the country’s evolving digital landscape.

Top Key Companies in MarTech Market:

Some major players in the MarTech Market include Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India), SAP (Germany), OpenAI (US), Twilio (US), The Trade Desk (US), Criteo (France), Intuit Mailchimp (US), Klaviyo (US), Braze (US), Iterable (US), Amplitude (US), SEMrush (US), Optimizely (US), BrightEdge (US), Hootsuite (Canada), Taboola (US), WordPress (US), Substack (US), ManyChat (US), Flodesk (US), Aspire (India), Heepsy (Spain), Visme (US), Mangools (Slovakia), Contentful (Germany), CleverTap (India), ThoughtSpot (US), Funnel (Sweden), Moz (US), Ahrefs (Singapore), InstaPage (US), Later (Canada), Mixpanel (US), Buffer (US), Hotjar (Malta).

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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