Connect with us

Technology

MarTech Market worth $296.88 billion by 2030- Exclusive Report by MarketsandMarkets™

Published

on

DELRAY BEACH, Fla., March 28, 2025 /PRNewswire/ — The MarTech Market is expected to reach USD 296.88 billion by 2030 from USD 175.95 billion in 2025, at a CAGR of 11.0% during 2025–2030, according to a new report by MarketsandMarkets™.

Browse in-depth TOC on “MarTech Market”

300 – Tables
70 – Figures
380 – Pages

Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=106243115

Scope of the Report

Report Metrics

Details

Market size available for years

2020-2030

Base year considered

2024

Forecast period

2025-2030

Forecast units

(USD billion)

Segments Covered

Software type, services, marketing type, organization size, end user and region

Geographics covered

North America, Europe, Asia Pacific, Middle East & Africa, Latin America

Companies covered

Major vendors in the global MarTech Market are Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India), SAP (Germany), OpenAI (US), Twilio (US), The Trade Desk (US), Criteo (France), Intuit Mailchimp (US), Klaviyo (US), Braze (US), Iterable (US), Amplitude (US), SEMrush (US), Optimizely (US), BrightEdge (US), Hootsuite (Canada), Taboola (US), WordPress (US), Substack (US), ManyChat (US), Flodesk (US), Aspire (India), Heepsy (Spain), Visme (US), Mangools (Slovakia), Contentful (Germany), CleverTap (India), ThoughtSpot (US), Funnel (Sweden), Moz (US), Ahrefs (Singapore), InstaPage (US), Later (Canada), Mixpanel (US), Buffer (US), Hotjar (Malta).

MarTech is revolutionizing how businesses connect with customers, driven by innovative tools like Generative AI and Customer Data Platforms (CDPs). Generative AI empowers marketers to create personalized content and campaigns by analyzing vast amounts of customer data from sources such as social media, CRM systems, and web analytics. This technology enables data-driven decision-making and predictive strategies that enhance overall marketing effectiveness. Meanwhile, CDPs are transforming how businesses unify and manage customer data across multiple touchpoints, providing a comprehensive view of customer behavior. By integrating data from various sources, CDPs enable highly targeted marketing efforts, improving ad relevance and boosting ROI. These technologies not only streamline marketing efforts but also foster deeper customer connections, making them indispensable in today’s competitive landscape. As businesses continue to adopt these advancements, MarTech is poised to redefine customer experiences and drive growth across industries.

Request Sample Pages@ https://www.marketsandmarkets.com/requestsampleNew.asp?id=106243115

Accelerate Growth by Investing in MarTech-Driven Digital Transformation

Digital transformation continues to drive MarTech adoption as businesses seek to remain competitive in a digital-first economy. Companies leverage MarTech tools to automate processes, enhance customer experiences, and optimize marketing strategies through data-driven insights. According to Chief Martec, the number of MarTech products grew by 27.8% year-over-year, reaching 14,106 products in 2024, highlighting the rapid expansion of the MarTech landscape. Technologies like AI, machine learning, and big data analytics enable businesses to analyze customer behavior, deliver personalized campaigns, and improve ROI. Industries such as retail, healthcare, and finance are leading the charge in adopting MarTech to build omnichannel strategies and create seamless customer journeys. Leading companies like Salesforce and HubSpot dominate the space, offering integrated solutions that streamline operations and drive growth, emphasizing MarTech’s critical role in digital transformation.

By marketing type, the online segment will contribute the highest market share during the forecast period.

Online marketing dominates the MarTech Market due to its cost-effectiveness, scalability, and ability to reach a global audience. With the rapid rise of internet and smartphone usage, businesses are shifting from traditional methods to digital platforms to engage consumers. Online marketing offers precise targeting through data analytics, enabling personalized campaigns that drive higher ROI. Social media, search engines, and e-commerce platforms provide versatile channels for brands to connect with audiences in real-time. Additionally, the growing preference for online shopping and digital content consumption has made online marketing indispensable. Its measurable results, adaptability, and ability to integrate with emerging technologies like AI and automation further solidify its leading position in the MarTech Market.

Inquire Before Buying@ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=106243115

By end users, enterprise user segment will contribute to have highest CAGR during the forecast period.

Enterprise users are driving the highest growth rate in the MarTech Market due to their need for advanced, scalable solutions to manage complex marketing operations across large organizations. Retail and finance are among the top industries accelerating this growth. Retail enterprises leverage AI-driven analytics and customer data platforms (CDPs) to personalize shopping experiences, optimize inventory management, and drive targeted campaigns. Finance companies adopt marketing automation platforms to enhance customer engagement, ensure regulatory compliance, and streamline lead nurturing. Enterprises rely on tools like CRM systems, AI-powered insights, and omnichannel marketing strategies to optimize campaigns and gain actionable data-driven insights. The shift toward digital transformation, coupled with the need for integrated, seamless customer experiences, has further accelerated MarTech adoption. Additionally, enterprises have the resources to invest in cutting-edge technologies, making them key contributors to the rapid expansion of the MarTech Market.

By region, Asia Pacific to register the highest CAGR market during the forecast period.

The Asia Pacific region boasts the highest growth rate in the MarTech Market, driven by rapid digital transformation, increasing internet penetration, and a booming e-commerce sector. With a young, tech-savvy population and rising disposable incomes, businesses are heavily investing in digital marketing tools to tap into this expanding market. Governments across the region are also actively promoting digital economies, further accelerating MarTech adoption. China leads the charge as the largest digital market globally, fueled by its advanced e-commerce ecosystem, mobile-first consumers, and innovations in AI and big data analytics, with giants like Alibaba and Tencent dominating the space. AI-powered personalization and automated marketing campaigns are transforming customer engagement. India follows closely, with its rapidly growing internet user base, affordable smartphones, and cheap data driving MarTech adoption, particularly among startups and SMEs. The rise of vernacular content marketing and influencer-driven campaigns highlights the country’s evolving digital landscape.

Top Key Companies in MarTech Market:

Some major players in the MarTech Market include Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India), SAP (Germany), OpenAI (US), Twilio (US), The Trade Desk (US), Criteo (France), Intuit Mailchimp (US), Klaviyo (US), Braze (US), Iterable (US), Amplitude (US), SEMrush (US), Optimizely (US), BrightEdge (US), Hootsuite (Canada), Taboola (US), WordPress (US), Substack (US), ManyChat (US), Flodesk (US), Aspire (India), Heepsy (Spain), Visme (US), Mangools (Slovakia), Contentful (Germany), CleverTap (India), ThoughtSpot (US), Funnel (Sweden), Moz (US), Ahrefs (Singapore), InstaPage (US), Later (Canada), Mixpanel (US), Buffer (US), Hotjar (Malta).

Browse Adjacent Markets: Software and Services Market Research Reports & Consulting

Related Reports:

Customer Information System Market – Global Forecast to 2030

Insurance Platform Market– Global Forecast to 2030

Digital Product Passport Market– Global Forecast to 2030

Asset Performance Management Market– Global Forecast to 2029

Embedded Finance Market– Global Forecast to 2029

Get access to the latest updates on MarTech Companies and MarTech Industry

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

In addition, MarketsandMarkets SalesIQ enables sales teams to identify high-priority accounts and uncover hidden opportunities, helping them build more pipeline and win more deals with precision.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook .

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
1615 South Congress Ave.
Suite 103, Delray Beach, FL 33445
USA: +1-888-600-6441
Email: sales@marketsandmarkets.com
Visit Our Website: https://www.marketsandmarkets.com/

Logo: https://mma.prnewswire.com/media/1868219/MarketsandMarkets_Logo.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/martech-market-worth-296-88-billion-by-2030–exclusive-report-by-marketsandmarkets-302414043.html

Continue Reading

Technology

Chemours Announces Dates for Third Quarter 2026 Earnings Release and Webcast Conference Call

Published

on

By

WILMINGTON, Del., Oct. 21, 2026 /PRNewswire/ — The Chemours Company (“Chemours” or “the Company”) (NYSE: CC) today announced that the Company expects to issue its third quarter 2026 financial results after market on Monday, November 2, 2026.

The Company expects to hold its conference call to discuss its third quarter 2026 financial results at 8:00 a.m. Eastern Standard Time on Tuesday, November 3, 2026. The call is open to the public and can be accessed via the webcast information below. The webcast and materials can be accessed by visiting the “Events and Presentations” section of the Investor Relations section of Chemours’ website at investors.chemours.com.

Conference Call: Please visit investors.chemours.com for a link to the live webcast and to view the accompanying slides.

Replay: A webcast replay will be available at investors.chemours.com.

About The Chemours Company
The Chemours Company (NYSE: CC) is a global leader in providing industrial and specialty chemicals products for markets, including coatings, plastics, refrigeration and air conditioning, transportation, semiconductor and advanced electronics, general industrial, and oil and gas. Through our three businesses – Thermal & Specialized Solutions, Titanium Technologies, and Advanced Performance Materials – we deliver application expertise and chemistry-based innovations that solve customers’ biggest challenges. Our flagship products are sold under prominent brands such as Opteon™, Freon™, Ti-Pure™, Nafion™, Teflon™, Viton™, and Krytox™. Headquartered in Wilmington, Delaware and listed on the NYSE under the symbol CC, Chemours has approximately 5,700 employees and 28 manufacturing sites and serves approximately 2,400 customers in approximately 110 countries. For more information, visit chemours.com or follow us on LinkedIn. 

CONTACTS:

INVESTORS
Brandon Ontjes
Vice President, Head of Strategy & Investor Relations
+1.302.773.3300 
investor@chemours.com 

NEWS MEDIA
Cassie Olszewski
Media Relations & Reputation Leader
+1.302.219.7140
media@chemours.com  

View original content to download multimedia:https://www.prnewswire.com/news-releases/chemours-announces-dates-for-third-quarter-2026-earnings-release-and-webcast-conference-call-302915935.html

SOURCE The Chemours Company

Continue Reading

Technology

AGEDB Announces Preliminary Technical Evaluation of Graph Database and AI Data Platform Opportunities

Published

on

By

VANCOUVER, BC, Oct. 21, 2026 /CNW/ — AGEDB Technology Ltd. (TSXV: AGET) (“AGEDB” or the “Company”) announces that it is evaluating opportunities to re-engage in its historical graph database business area through preliminary architectural design and technical assessment of potential AI data platform applications, following its entry, on September 16, 2026, into a memorandum of understanding (the “MOU”) with a Korea-listed company exploring opportunities to enter the AI sector (the “Korean Company”).

The Company previously disclosed that it had discontinued its graph database management system operations during the year ended April 30, 2025 and was seeking new business opportunities. The Company is now assessing potential opportunities to leverage its existing Apache AGE-related technology and experience. These preliminary evaluations should not be interpreted as a resumption of full-scale development or commercial operations.

Under the MOU, AGEDB and the Korean Company contemplate evaluating an integrated package combining locally installed PostgreSQL and Apache AGE relationship-analysis database technology with an AI agent. The MOU also contemplates a separate “Personal AI Operating System” evaluation track, referred to as “AGE Brain,” for potential use in user-controlled computing environments. The proposed applications remain conceptual and subject to further technical and commercial assessment.

The contemplated preliminary work includes architectural design and technical evaluation of approaches to connecting relational data with graph-based relationships and supporting AI-assisted information retrieval and analysis. The parties may consider proof-of-concept testing and pilot activities, but no timeline or commitment to undertake such activities has been established under the MOU.

The MOU has a one-year term. Except for provisions expressly identified as binding, it is non-binding and does not require either party to complete development, launch or commercialize a product, make an investment, commit personnel, pay development fees, or enter into a definitive commercial agreement. Specific project scope, deliverables, schedules, responsibilities, costs and any commercialization terms remain subject to further discussions and, where applicable, separate written agreements. Each party will bear its own evaluation costs unless otherwise agreed in writing.

The Company’s evaluation remains preliminary. No product launch, commercial revenue or definitive commercialization arrangement has been agreed, and there can be no assurance that the parties will proceed with development, that the proposed platform will be completed or commercialized, or that the Company will obtain the resources required to advance the opportunity.

AGEDB may also explore potential collaborations with AI development companies in Korea and other markets, subject to available resources and further assessment.

AGEDB Technology Ltd.

On behalf of the board of directors,

“Jungsoo Kim”
CEO

About AGEDB Technology Ltd.

AGEDB Technology Ltd. is a technology company listed on the TSX Venture Exchange under the symbol “AGET.” The Company is focused on developing and pursuing opportunities in data intelligence, graph database technology and applied artificial intelligence.

Forward-Looking Information

This news release contains forward-looking information, including statements regarding the Company’s development activities, the proposed AI data platform, potential proof-of-concept and pilot activities, and possible future collaborations and commercialization. Forward-looking information is based on management’s current expectations and assumptions and is subject to risks and uncertainties that could cause actual results to differ materially. The memorandum of understanding is generally non-binding, and there can be no assurance that the parties will proceed with or complete any development, pilot, product launch or commercial arrangement, or that AGEDB will enter into additional collaborations. Readers are cautioned not to place undue reliance on forward-looking information. AGEDB undertakes no obligation to update such information except as required by applicable securities laws.

SOURCE AGEDB Technology Ltd.

Continue Reading

Technology

Bose Corporation Acquires Skullcandy, Expanding Its Consumer Audio Portfolio to Reach New Audiences

Published

on

By

Acquisition follows a successful partnership between the two companies and advances Bose’s evolution into a multi-brand products and technology company

FRAMINGHAM, Mass. and PARK CITY, Utah, Oct. 21, 2026 /PRNewswire/ — Bose Corporation, a global leader in audio innovation and research, announced today it has acquired Skullcandy, a lifestyle audio brand known for its bold products that bring together sound, style and performance. Bose and Skullcandy have each spent decades finding new ways to bring people closer to the music they love. Together, they’ll combine Bose’s audio expertise, technology and global reach with Skullcandy’s design, understanding of its consumers and authentic community connections to create new products and experiences and accelerate growth.

The acquisition follows a multi-year partnership that has already brought Sound by Bose technology to Skullcandy earbuds and headphones. The companies have seen firsthand how their strengths can come together to create products consumers love while staying true to what makes Skullcandy special, providing a foundation to accelerate further collaboration and innovation.

With a strong position at the intersection of audio, lifestyle and culture, Skullcandy will remain a separate brand within Bose’s Premium Consumer Audio business. Skullcandy’s deep roots in boardsports, including longstanding relationships with passionate supporters of the culture and its athletes, and authentic connections across music, gaming, fitness and other communities present new ways for Bose to meaningfully connect with consumers where it has less presence today.

“For more than 60 years, Bose has been committed to delivering incredible audio experiences however and wherever people choose to listen. As we work to reach even more people, we’re expanding how we do that, not only through Bose products, but through technology partnerships and a growing portfolio of brands,” said Lila Snyder, Chief Executive Officer of Bose Corporation. “As a privately held company, we have the freedom to make bold, long-term investments in opportunities we believe in, and Skullcandy is a great example of that. They have an established, thriving brand, and together we see tremendous opportunity to create new products and experiences and reach more consumers around the world.”

“We believe this is a win for Skullcandy and our fans,” said Brian Garofalow, Chief Executive Officer of Skullcandy. “Skullcandy was born on a chairlift in Park City, Utah, over 20 years ago, and we’ve always believed great music should be part of the experiences people love. Joining Bose gives us the opportunity to make those experiences even better by bringing more of their audio expertise and technology to our products, and it opens up even more ways to take Skullcandy further.”

Bose plans to invest in Skullcandy’s continued growth, providing greater access to technology, resources, global distribution and commercial relationships while giving the brand the freedom to continue evolving in ways that are authentic to its identity and consumers. Skullcandy will continue to be based in Park City, Utah.

Bose acquired Skullcandy from a fund managed by Mill Road Capital Management LLC, a Connecticut-based private investment firm. Jones Day acted as Bose’s legal counsel. Additional information, including financial and other terms of the transaction, will remain confidential.

About Bose Corporation
Bose Corporation is a global leader in audio innovation, driven by a singular belief: sound has the power to transform the way people connect with the world. For more than 60 years, Bose has combined pioneering research, engineering excellence, and a deep understanding of human perception to create products and technologies that deliver extraordinary experiences. Through its portfolio of iconic brands, including Bose, McIntosh, Sonus faber, and Skullcandy, the company offers premium and luxury audio solutions for the home, on the go, and in the car. Bose also collaborates with leading companies across industries, extending its audio expertise and technologies into new products, platforms, and applications beyond its own brands. 

Guided by a relentless spirit of innovation and a passion for what sound makes possible, Bose continues to advance the science and art of sound while expanding its impact on everyday life. From music and entertainment to communication, wellness, and emerging applications, Bose is creating new ways for people around the world to feel more connected, inspired, and engaged through the power of sound.

About Skullcandy
Founded in 2003 on a chairlift in Park City, Utah, Skullcandy is the original lifestyle audio brand. With deep roots in action sports culture, Skullcandy creates headphones, earbuds, and speakers that deliver powerful sound, bold style, and immersive experiences. Designed to move with you—from the mountains to the streets—Skullcandy gear is built to perform and made to stand out. Learn more at www.Skullcandy.com.

Contact

Joanne Berthaume
Joanne_berthaume@bose.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/bose-corporation-acquires-skullcandy-expanding-its-consumer-audio-portfolio-to-reach-new-audiences-302915875.html

SOURCE Bose Corporation

Continue Reading

Trending