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IAB HK Digital Awards 2024 Celebrates Hong Kong’s Best in Digital Marketing, DigiSalad and Bupa Win Top Honours for AI-Powered Mobile App Campaign

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HONG KONG, April 3, 2025 /PRNewswire/ — The highly anticipated “IAB Hong Kong Digital Awards 2024” concluded successfully on 18 March at Hotel ICON, celebrating extraordinary achievements in digital marketing across Hong Kong. Over 300 industry leaders, digital marketers, brand representatives, and agency professionals gathered to recognize groundbreaking campaigns and innovative use of technology in marketing.

The coveted “Best Digital Campaign of the Year” was awarded to Bupa and DigiSalad for their exceptional AI-powered “Together For Your Health & Connected Care Expo – Blua Health Mobile App” campaign. Their innovative approach to integrating AI-driven solutions resonated deeply with the judges, setting a new benchmark for digital marketing excellence in Hong Kong.

In his welcome speech, Brian Hui, Chairman of IAB Hong Kong, stated that “Embrace AI and seize the power of digital to expand new markets. That is the key to surviving in today’s fast-changing landscape”. The Guest of Honor, Tony Wong, Commissioner for Digital Policy, stressed that AI is no longer an option but has become an essential tool widely adopted across various sectors. He stated: “The Government has not reduced its investment in AI in recent years and continues to promote the active adoption of AI technologies across bureaux and departments. In the future, we hope to gradually enhance support for the industry, helping businesses utilize AI tools more effectively”.

This year, the awards expanded their scope with the addition of two new categories that reflect evolving industry trends: “Best Advocate of Social & Environmental Impact” and “Most Efficient Use of Budget Campaign”. These additions underscore the industry’s commitment to social responsibility and budget efficiency, bringing the total number of categories to eight. A total of 74 brands submitted over 200 entries, which were rigorously evaluated by a panel of 59 esteemed judges from diverse backgrounds including brands, agencies, academia, and technology platforms. Entries were assessed based on four key criteria: Strategy, Execution, Innovation/Creativity, and Results.

Key winners include:

Best Advocate of Social & Environmental Impact (Gold): Standard Chartered Anti-Fraud Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Secret Tour)Best Branding Campaign (Gold): HSBC “Wealth Growing at Every Stage” Campaign (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)Best Use of Content Innovation (Gold): HSBC One x T1 – For Every Legendary One (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)Best Use of Data & Insights (Gold): Standard Chartered “In Times of Need” Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Hungry Digital)Best Use of Omnichannel Strategy (Gold): MTR* advertising – Taobao Double 11 Shopping Festival (Brand: Taobao; Agency: MTR* advertising – JCDecaux Transport)Best Use of Performance Marketing (Gold): Cathay Pacific Media-Active Ecology (Brand: Cathay Pacific; Agency: Digitas Hong Kong)Best Use of Technology (Gold): Together For Your Health & Connected Care Expo – Blua Health Mobile App (Brand: Bupa; Agency: DigiSalad)Most Efficient Use of Budget Campaign (Gold): No Clue Escape 唔知去邊亞 (Brand: AirAsia (Hong Kong & Macao); Agency: CLS Holiday (Flyagain Travel))

IAB HK Digital Awards remains the only non-profit-organized digital marketing awards event in Hong Kong, proudly supported by renowned sponsors including EternityX, Google, HKT, LinkedIn, Quantcast, Uni-China Group, and Yahoo.

Congratulations to all winners and participants for continuously pushing boundaries and setting new benchmarks in digital marketing excellence!

For high-resolution event photos, please visit here. PR Newswire is the Official Press Release Distribution Partner of IAB HK.

About IAB HK
IAB Hong Kong is the city’s leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.

Full list of Winners for the 3rd edition of IAB HK Digital Awards

Category

Award

Brand / Agency

Campaign Name

Best Advocate of Social & Environmental Impact

Gold

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Secret Tour

Standard Chartered Anti-Fraud Campaign

Silver

Brand: Mannings, DFI Retail Group

Agency: MTWT Communications

Mannings ‘Safe Disposal of Unused Medicines’ Programme

Bronze

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Best Branding Campaign

Gold

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC “Wealth Growing at Every Stage” Campaign

Silver

Brand: Uni-China Group – Hong Kong Market

Agencies: Hardchi Creative, The Bridge Agency

Hong Kong Market Eshop Launch Campaign

Bronze

Brand: Ocean Park Hong Kong

Agency: The Bread Digital

Ocean Park Halloween Fest 2024 Campaign

Merit

Brand: Cathay

Agencies: Digitas Hong Kong, Leo Burnett

Every Move Counts

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC Make Your Next Move, Make Your Mark Brand Campaign

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC Premier Elite Launch Campaign

Best Use of Content Innovation

Gold

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC One x T1 – For Every Legendary One

Silver

Brand: Ocean Park Hong Kong

Agency: The Bread Digital

Ocean Park Halloween Fest 2024 Campaign

Bronze

Brand: AirAsia (Hong Kong & Macao)

Agency: CLS Holiday (Flyagain Travel Limited)

No Clue Escape 唔知去邊亞

Merit

Brand: Cathay

Agency: MSL – Publicis Groupe

Airing an Unreal OOH for Hong Kong

Merit

Brand: Hang Seng Bank

Agency: Sunny Idea (HK)

Hang Seng Preferred Banking – Plan Smart for Every Dollar

Merit

Brand: Hang Seng Bank

Agency: Indigo Concept

Hang Seng Prestige Banking: The CFO Promotion

Best Use of Data & Insights

Gold

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered In Times of Need Campaign

Silver

Brand: Cathay Pacific

Agency: Digitas Hong Kong

Cathay Pacific Media-Active Ecology

Bronze

Brand: Cathay

Agency: Digitas Hong Kong

Data-driven audience segmentation campaign for Cathay Shop

Merit

Brand: Hang Seng Bank

Agency: Essencemediacom Hong Kong

Hang Seng Preferred Banking – Plan Smart for Every Dollar

Best Use of Omnichannel Strategy

Gold

Brand: Taobao

Agency: MTR* advertising – JCDecaux Transport

MTR* advertising – Taobao Double 11 Shopping Festival

Silver

Brand: Asahi

Agencies: dentsu Hong Kong, The Trade Desk

Asahi Dry Crystal Launch Campaign

Bronze

Brand: Ocean Park Hong Kong

Agency: EternityX Marketing Technology

Le Petit Prince 80th Anniversary Galactic Voyage 小王子80周年星空遊歷

Merit

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC “Unlock Real Potential” Loan Campaign

Merit

Brand: MTR Corporation

Agency: –

Queens’ Chill Rewards

Best Use of Performance Marketing

Gold

Brand: Cathay Pacific

Agency: Digitas Hong Kong

Cathay Pacific Media-Active Ecology

Silver

Brand: Standard Chartered Bank

Agencies: dentsu, Teads

Leveraging AI Solutions to supercharge Standard Chartered’s Credit Card Acquisition strategy

Bronze

Brand: DBS SME Banking

Agency: FABCOM

DBS Online Business Account Opening Upgrade Lead Generation Campaign

Merit

Brand: Cathay

Agency: Digitas Hong Kong

Cathay Shop: How segmentation strategy refines performance marketing

Merit

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered “Interest-ing Moments” Digital Deposits Campaign

Merit

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered In Times of Need Campaign

Best Use of Technology

Gold

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Silver

Brand: Cathay Pacific

Agencies: Digitas Hong Kong, Adzymic Dynamic Advertising Platform

Cathay Pacific Flies High with DCO Flight Finder

Bronze

Brand: Hang Seng Bank

Agencies: VML Hong Kong, AIR Concepts

Hang Seng x Hazel Brand Campaigns

Most Efficient Use of Budget Campaign

Gold

Brand: AirAsia (Hong Kong & Macao)

Agency: CLS Holiday (Flyagain Travel)

No Clue Escape 唔知去邊亞

Silver

Brand: CSL Mobile

Agency: –

CSL’s Concierge “Gangpiao” Hotline

Bronze

Brand: Cigna Worldwide General Insurance Company

Agencies: FABCOM, Hungry Digital

When Santa’s ‘Ho Ho Ho’ Becomes ‘Ho’spital

Best Digital Campaign of the Year

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

For the full list of finalists, click here.

Appendix 1: Judge List of IAB HK Digital Awards 2024

Category

Name

Company

Title

Best Advocate for Social & Environmental Impact

Catherine Tsui

Specialist, Social Sector and Philanthropy

Francis Ngai

Social Ventures Hong Kong

Founder and Chief Executive Officer

Grace Kerrison

Senior Executive, DEI & Sustainability Advocate

Jeff Chan

Vivaia

COO

Joe Jun Liao* (Lead)

Space is Ltd.

Co-founder + CEO

Ken Lo

SEED Foundation

Chief Executive Officer

Teddy Lui

Alibaba Entrepreneurs Fund

Chief Commercial Officer

Vivian Lee

Sino Group

Group GM, Corporate Marketing, Communications & Sustainability

Best Branding Campaign

Agnes Lung

Uni-China Group

Executive Director & Group Chief Marketing & Digital Officer

Akina Ho*

(Lead)

AllStarsWomen DAO

Co-Founder, The Global Head of Business Consultancy & Head of Asia Pacific Chapter

Andrea Wong

Shangri-La Group

Senior Vice President, Group Marketing & Communications

Bruce Lam

HKT

Chief Executive Officer, Consumer

Carmen Wong

foodpanda Hong Kong

Director of Marketing

Danny Chan

The Chinese University of Hong Kong

Lecturer

Tony Fu

Vita Green Health Products Co.,

Marketing Director

Best Use of Content Innovation

Andrew Li

Octopus Cards

Deputy General Manager (Marketing)

Janet Lam

Miele (Hong Kong)

Marketing Director

Mingjai

Anything But Limited

YouTuber & Founder

Roger Li

Yahoo Hong Kong

Senior Director, Ad Creative APAC

Ronald Wong

Tamjai International Company

Group Chief Marketing Officer

Tammy Ng

Hyatt Hotels Corporation

Vice President, Marketing, Asia Pacific

Tim Hung*

(Lead)

Blossom Lane Communications

Founder and CEO

Winnie Chan

Klook

Marketing Director, Hong Kong & Macau

Best Use of Data & Insights

Alexandra Lo

Nestlé

Head of Digital Marketing and Consumer Engagement

Andrew Chan

Hong Kong Jockey Club

Senior Manager, Membership Intelligence

Cedric Delzenne

Fifty-five the data company

Managing Director, APAC

Courtney Lau

OneDegree

Head of Growth

Ginnie Lam

SAP Emarsys

Regional Vice President, Greater China & SEA

Jingtao Ji*

(Lead)

Google

Head of App & Measurement, Google Great China

Phyllis Ma

Hong Kong Disneyland

Director, Sales Strategies and Customer Excellence

Best Use of Omnichannel Strategy

Chi Fai Leung*

(Lead)

Chow Sang Sang

Associate Director – Omni Channel Business Integration

Howell Wong

SMCP Asia

Regional Director, Transformation and Operations

Isaac Kong

DBS Bank (Hong Kong)

Executive Director, Head of Digital, Consumer Banking Group

Jimmy Li

Harvey Nichols

Head of Brand Partnership

Mabel Lu

Danone

Global Vice President Digital Ecosystem & Transformation

Paul Yuen

The Mentholatum Company

Marketing Director

Teresa Fung

MTR Corporation

Chief Media and Business Development Manager

Best Use of Performance Marketing

Andy Wong

Mandarin Oriental Hotel Group

Regional Performance Marketing Director, Asia Pacific

Bonnie Mak

Samsung Electronics

Associate Director, Head of eCommerce, DtC

Cornelia Kwok

K11 Concepts Management

Head of Group CRM

Matthew Li

Decathlon Hong Kong

Head of Brand & Marketing

Nicole Chou

Meta

Director, Head of eCommerce, Greater China

Olivier Kuziner*

(Lead)

Ekimetrics

Managing Partner, APAC

Tracy Cheng

Viu

Senior Director, Marketing & Digital Strategy, SEA

Best Use of Technology

Andy Ann

NDN Group

Founder & Chairman

Anne Yeung

OneChain

Founder & CEO

Arthur Chan*

(Lead)

Snowball

Founder and CEO

Howard Kwong

Prudential plc

Chief Officer, MarTech and Digital

Kenny Chien

Cherrypicks

Chief Executive Officer

Matthew Chan

Dynamic Flywheel

Founder & CEO

Timothy Leung

HKAI Lab

Advisor

Yvonne Leung

Bupa

Director of Customer Transformation & Growth

Most Efficient Use of Budget Campaign

Cecilia Chan*

(Lead)

Colliers

Head of Mktg & Communications | HK & Senior Marketing Director, Asia | Valuation & Advisory Services

Eric Lin

Lee Kum Kee

General Manager, Hong Kong, Macau & Taiwan

Franklin Law

Ocean Park Corporation

Marketing Director

Hong Li

SA SA INTERNATIONAL

Director – eCommerce

Renee Sin

SmarTone

General Manager, Customer Segments

Rudi Leung

Hungry Digital

Founder & Director

Sonia Tai

Hong Kong Maxim’s Group

Head of Business – Maxim’s Cakes & Affiliated Brands

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/iab-hk-digital-awards-2024-celebrates-hong-kongs-best-in-digital-marketing-digisalad-and-bupa-win-top-honours-for-ai-powered-mobile-app-campaign-302421575.html

SOURCE IAB Hong Kong

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iMarketKorea Signs Two MOUs with Vietnam’s Phu Tho Provincial People’s Committee and BIDV

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Participates in Korea-Vietnam Economic Delegation

Accelerates development of an industrial park in Phu Tho Province near Hanoi, while attracting advanced manufacturing companies and building a supply chain ecosystemPlans parallel development of an Inland Container Depot (ICD) to strengthen logistics competitivenessExpands discussions with Bank for Investment and Development of Vietnam (BIDV) on financial support measures and new business opportunities

HANOI, Vietnam and SEOUL, South Korea, April 27, 2026 /PRNewswire/ — iMarketKorea, a leading industrial materials distribution company led by CEO Kim Hak-jae, announced that it has signed two Memoranda of Understanding (MOUs) with the Phu Tho Provincial People’s Committee and Bank for Investment and Development of Vietnam during the MOU signing session at the Korea-Vietnam Business Forum, hosted by Korea’s Ministry of Trade, Industry and Energy and the Korea Chamber of Commerce and Industry. The company participated in the official Korea-Vietnam economic delegation.

As Vietnam’s investment environment continues to advance, cooperation in production infrastructure such as industrial parks has become increasingly important. Based on prior discussions with Phu Tho Province, iMarketKorea formalized this partnership through the latest agreements.

Located near Noi Bai International Airport, Phu Tho Province is emerging as a strategic logistics hub and an attractive production base for global companies. The province recorded 10.52% gross regional domestic product (GRDP) growth in 2025, ranking fourth among Vietnam’s provinces.

Through the agreement, iMarketKorea plans to develop a national industrial park in Phu Tho Province and actively attract global manufacturing companies. The company also aims to build a supply chain-driven industrial ecosystem by strengthening collaboration among related businesses centered around the industrial complex.

To enhance logistics competitiveness, iMarketKorea will also pursue the development of an Inland Container Depot (ICD) with bonded warehousing functions. An ICD is an inland logistics hub enabling customs clearance and cargo handling. When integrated with the industrial park, it is expected to improve import-export efficiency and strengthen the region’s attractiveness to manufacturers.

Kim Hak-jae, CEO of iMarketKorea, said, “This agreement establishes the foundation for integrated production and logistics infrastructure. Through cooperation with the Phu Tho provincial government and BIDV, we plan to establish a one-stop support system covering administration, finance, legal matters, and taxation. We will also create an environment where high-tech parts and materials companies can effectively utilize local incentives and gradually expand future cooperation.”

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/imarketkorea-signs-two-mous-with-vietnams-phu-tho-provincial-peoples-committee-and-bidv-302753801.html

SOURCE iMarketKorea

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Global Customers Are Taking a Closer Look at Focused Photonics Inc.

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HANGZHOU, China, April 24, 2026 /PRNewswire/ — For scientific instrument companies competing globally, differentiation increasingly depends on more than product specifications alone. Customers are looking beyond performance claims to assess whether a company can consistently translate technology into manufacturable products, proven applications, reliable delivery and long-term service support.

That shift was evident during Focused Photonics Inc.’s (FPI) Global Customer Experience Day 2026 in Hangzhou, where customers and partners from dozens of countries visited the company’s Qingshanhu Innovation Base, headquarters and live application sites. For many attendees, the event offered a closer look at how a China-headquartered scientific instrument company is building capabilities across R&D, manufacturing, systems integration and lifecycle support.

At Qingshanhu Innovation Base, visitors saw key stages of FPI’s operations firsthand, including engineering, precision manufacturing, system integration, testing and service readiness. For many international customers, these visits are less about viewing a production line and more about assessing execution: whether a supplier has the engineering discipline, manufacturing depth and support infrastructure required to deliver consistently in real operating environments.

This is becoming increasingly important across the industry. As customer expectations evolve, competition is moving beyond stand-alone instrument performance toward integrated solutions, automation, data integrity, compliance and lifecycle value. In industrial and environmental applications in particular, uptime, stability and workflow fit often matter as much as analytical capability.

At its global customer conference, FPI outlined how it is responding to that transition, highlighting continued investment across environmental monitoring, industrial process analysis, laboratory analysis and life science applications. The company is also expanding the role of digitalization, automation and AI to improve application readiness and solution delivery.

Application-focused exchanges during the event reinforced the same point. In discussions on environmental, industrial and laboratory scenarios, customers focused not only on performance metrics, but also on regulatory fit, workflow integration, long-term operation under complex conditions, and the ability of solutions to function reliably once deployed. These are increasingly central criteria in global purchasing decisions.

The clearest proof came from real-world settings. At the Hangzhou Ecological Environment Monitoring Center, visitors saw FPI’s automated water quality laboratory in operation, where sample handling, workflow continuity and data generation are integrated into day-to-day use. For customers, this offered a more concrete view of how a solution performs not just in demonstration, but in routine operation.

Taken together, the event underscored a broader industry reality: global competition in scientific instruments is increasingly defined not only by what a product can do, but by whether a company can manufacture it at scale, deploy it effectively, support it locally and sustain performance over time. That broader operational capability is becoming a decisive part of how international customers evaluate suppliers.

View original content:https://www.prnewswire.com/news-releases/global-customers-are-taking-a-closer-look-at-focused-photonics-inc-302753822.html

SOURCE Focused Photonics Inc.

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Straits Financial Services Pte Ltd Granted Overseas Intermediary Futures Broker Status by Shanghai Futures Exchange and Guangzhou Futures Exchange

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SINGAPORE, April 27, 2026 /PRNewswire/ — Straits Financial Services Pte Ltd (“SFSPL”), a member of Straits Financial Group, is pleased to announce that it has been granted overseas intermediary (OI) futures broker status by the Shanghai Futures Exchange (SHFE) and the Guangzhou Futures Exchange (GFEX).

This recognition marks an important milestone in expanding international access to China’s futures markets and further strengthens SFSPL’s ability to connect global investors with onshore opportunities.

As an overseas intermediary futures broker, SFSPL will be able to facilitate client access to selected products listed on SHFE and GFEX. The overseas intermediary model significantly lowers barriers to entry for international participants by removing the need for complex onshore structures and enabling more efficient cross-border access, while operating within China’s regulated market environment.

“As China’s futures market continues to open up, this recognition represents a meaningful milestone for both SFSPL and our clients,” said Roger Quek, Chief Executive Officer and Managing Director, Straits Financial Services Pte Ltd. “We are pleased to support international investors with more seamless access to China’s onshore derivatives market, while maintaining a strong focus on risk management, compliance, and execution efficiency.”

As China’s derivatives market continue to evolve, SFSPL is strongly positioned to support clients looking to deepen their involvement in this high-potential market.

SFSPL remains committed to delivering robust trading capabilities, seamless market access, and trusted expertise to help clients navigate global investment opportunities.

About Straits Financial Services Pte Ltd

At Straits Financial Services Pte Ltd, we distinguish ourselves by promoting key and innovative contracts to support the financial and commodity derivative markets as well as providing products and services to fulfill the needs of every trader.

With a strong presence in Asia and a deep understanding of the global markets, we provide value to our clients by enabling global access with a local perspective. Established in 2010, Straits Financial Services Pte Ltd is part of Straits Financial Group which is headquartered in Singapore.

Straits Financial Services Pte Ltd provides a fully-integrated service for our clients to access the financial and commodity derivative markets and we strive to build lasting relationships with our clients.

For more information, please visit our website at https://www.straitsfinancial.com.

This document is issued for information purposes only. This document is not intended and should not under any circumstances to be construed as an offer or solicitation to buy or sell, nor financial advice or recommendation in relation to any capital market product. All the information contained herein is based on publicly available information and has been obtained from sources that Straits Financial Services Pte Ltd believes to be reliable and correct at the time of publishing this document.

Straits Financial Services Pte Ltd will not be liable for any loss or damage of any kind (whether direct, indirect or consequential losses or other economic loss of any kind) suffered due to any omission, error, inaccuracy, incompleteness, or otherwise, any reliance on such information. Past performance or historical record of futures contracts, derivatives contracts, and commodities is not indicative of the future performance. The information in this document is subject to change without notice.

If after reading the foregoing content you have any doubts in relation thereto, please consult your own independent legal, financial and/or professional adviser.

View original content:https://www.prnewswire.com/apac/news-releases/straits-financial-services-pte-ltd-granted-overseas-intermediary-futures-broker-status-by-shanghai-futures-exchange-and-guangzhou-futures-exchange-302752994.html

SOURCE Straits Financial

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