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IAB HK Digital Awards 2024 Celebrates Hong Kong’s Best in Digital Marketing, DigiSalad and Bupa Win Top Honours for AI-Powered Mobile App Campaign

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HONG KONG, April 3, 2025 /PRNewswire/ — The highly anticipated “IAB Hong Kong Digital Awards 2024” concluded successfully on 18 March at Hotel ICON, celebrating extraordinary achievements in digital marketing across Hong Kong. Over 300 industry leaders, digital marketers, brand representatives, and agency professionals gathered to recognize groundbreaking campaigns and innovative use of technology in marketing.

The coveted “Best Digital Campaign of the Year” was awarded to Bupa and DigiSalad for their exceptional AI-powered “Together For Your Health & Connected Care Expo – Blua Health Mobile App” campaign. Their innovative approach to integrating AI-driven solutions resonated deeply with the judges, setting a new benchmark for digital marketing excellence in Hong Kong.

In his welcome speech, Brian Hui, Chairman of IAB Hong Kong, stated that “Embrace AI and seize the power of digital to expand new markets. That is the key to surviving in today’s fast-changing landscape”. The Guest of Honor, Tony Wong, Commissioner for Digital Policy, stressed that AI is no longer an option but has become an essential tool widely adopted across various sectors. He stated: “The Government has not reduced its investment in AI in recent years and continues to promote the active adoption of AI technologies across bureaux and departments. In the future, we hope to gradually enhance support for the industry, helping businesses utilize AI tools more effectively”.

This year, the awards expanded their scope with the addition of two new categories that reflect evolving industry trends: “Best Advocate of Social & Environmental Impact” and “Most Efficient Use of Budget Campaign”. These additions underscore the industry’s commitment to social responsibility and budget efficiency, bringing the total number of categories to eight. A total of 74 brands submitted over 200 entries, which were rigorously evaluated by a panel of 59 esteemed judges from diverse backgrounds including brands, agencies, academia, and technology platforms. Entries were assessed based on four key criteria: Strategy, Execution, Innovation/Creativity, and Results.

Key winners include:

Best Advocate of Social & Environmental Impact (Gold): Standard Chartered Anti-Fraud Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Secret Tour)Best Branding Campaign (Gold): HSBC “Wealth Growing at Every Stage” Campaign (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)Best Use of Content Innovation (Gold): HSBC One x T1 – For Every Legendary One (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)Best Use of Data & Insights (Gold): Standard Chartered “In Times of Need” Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Hungry Digital)Best Use of Omnichannel Strategy (Gold): MTR* advertising – Taobao Double 11 Shopping Festival (Brand: Taobao; Agency: MTR* advertising – JCDecaux Transport)Best Use of Performance Marketing (Gold): Cathay Pacific Media-Active Ecology (Brand: Cathay Pacific; Agency: Digitas Hong Kong)Best Use of Technology (Gold): Together For Your Health & Connected Care Expo – Blua Health Mobile App (Brand: Bupa; Agency: DigiSalad)Most Efficient Use of Budget Campaign (Gold): No Clue Escape 唔知去邊亞 (Brand: AirAsia (Hong Kong & Macao); Agency: CLS Holiday (Flyagain Travel))

IAB HK Digital Awards remains the only non-profit-organized digital marketing awards event in Hong Kong, proudly supported by renowned sponsors including EternityX, Google, HKT, LinkedIn, Quantcast, Uni-China Group, and Yahoo.

Congratulations to all winners and participants for continuously pushing boundaries and setting new benchmarks in digital marketing excellence!

For high-resolution event photos, please visit here. PR Newswire is the Official Press Release Distribution Partner of IAB HK.

About IAB HK
IAB Hong Kong is the city’s leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.

Full list of Winners for the 3rd edition of IAB HK Digital Awards

Category

Award

Brand / Agency

Campaign Name

Best Advocate of Social & Environmental Impact

Gold

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Secret Tour

Standard Chartered Anti-Fraud Campaign

Silver

Brand: Mannings, DFI Retail Group

Agency: MTWT Communications

Mannings ‘Safe Disposal of Unused Medicines’ Programme

Bronze

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Best Branding Campaign

Gold

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC “Wealth Growing at Every Stage” Campaign

Silver

Brand: Uni-China Group – Hong Kong Market

Agencies: Hardchi Creative, The Bridge Agency

Hong Kong Market Eshop Launch Campaign

Bronze

Brand: Ocean Park Hong Kong

Agency: The Bread Digital

Ocean Park Halloween Fest 2024 Campaign

Merit

Brand: Cathay

Agencies: Digitas Hong Kong, Leo Burnett

Every Move Counts

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC Make Your Next Move, Make Your Mark Brand Campaign

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC Premier Elite Launch Campaign

Best Use of Content Innovation

Gold

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC One x T1 – For Every Legendary One

Silver

Brand: Ocean Park Hong Kong

Agency: The Bread Digital

Ocean Park Halloween Fest 2024 Campaign

Bronze

Brand: AirAsia (Hong Kong & Macao)

Agency: CLS Holiday (Flyagain Travel Limited)

No Clue Escape 唔知去邊亞

Merit

Brand: Cathay

Agency: MSL – Publicis Groupe

Airing an Unreal OOH for Hong Kong

Merit

Brand: Hang Seng Bank

Agency: Sunny Idea (HK)

Hang Seng Preferred Banking – Plan Smart for Every Dollar

Merit

Brand: Hang Seng Bank

Agency: Indigo Concept

Hang Seng Prestige Banking: The CFO Promotion

Best Use of Data & Insights

Gold

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered In Times of Need Campaign

Silver

Brand: Cathay Pacific

Agency: Digitas Hong Kong

Cathay Pacific Media-Active Ecology

Bronze

Brand: Cathay

Agency: Digitas Hong Kong

Data-driven audience segmentation campaign for Cathay Shop

Merit

Brand: Hang Seng Bank

Agency: Essencemediacom Hong Kong

Hang Seng Preferred Banking – Plan Smart for Every Dollar

Best Use of Omnichannel Strategy

Gold

Brand: Taobao

Agency: MTR* advertising – JCDecaux Transport

MTR* advertising – Taobao Double 11 Shopping Festival

Silver

Brand: Asahi

Agencies: dentsu Hong Kong, The Trade Desk

Asahi Dry Crystal Launch Campaign

Bronze

Brand: Ocean Park Hong Kong

Agency: EternityX Marketing Technology

Le Petit Prince 80th Anniversary Galactic Voyage 小王子80周年星空遊歷

Merit

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC “Unlock Real Potential” Loan Campaign

Merit

Brand: MTR Corporation

Agency: –

Queens’ Chill Rewards

Best Use of Performance Marketing

Gold

Brand: Cathay Pacific

Agency: Digitas Hong Kong

Cathay Pacific Media-Active Ecology

Silver

Brand: Standard Chartered Bank

Agencies: dentsu, Teads

Leveraging AI Solutions to supercharge Standard Chartered’s Credit Card Acquisition strategy

Bronze

Brand: DBS SME Banking

Agency: FABCOM

DBS Online Business Account Opening Upgrade Lead Generation Campaign

Merit

Brand: Cathay

Agency: Digitas Hong Kong

Cathay Shop: How segmentation strategy refines performance marketing

Merit

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered “Interest-ing Moments” Digital Deposits Campaign

Merit

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered In Times of Need Campaign

Best Use of Technology

Gold

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Silver

Brand: Cathay Pacific

Agencies: Digitas Hong Kong, Adzymic Dynamic Advertising Platform

Cathay Pacific Flies High with DCO Flight Finder

Bronze

Brand: Hang Seng Bank

Agencies: VML Hong Kong, AIR Concepts

Hang Seng x Hazel Brand Campaigns

Most Efficient Use of Budget Campaign

Gold

Brand: AirAsia (Hong Kong & Macao)

Agency: CLS Holiday (Flyagain Travel)

No Clue Escape 唔知去邊亞

Silver

Brand: CSL Mobile

Agency: –

CSL’s Concierge “Gangpiao” Hotline

Bronze

Brand: Cigna Worldwide General Insurance Company

Agencies: FABCOM, Hungry Digital

When Santa’s ‘Ho Ho Ho’ Becomes ‘Ho’spital

Best Digital Campaign of the Year

–

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

For the full list of finalists, click here.

Appendix 1: Judge List of IAB HK Digital Awards 2024

Category

Name

Company

Title

Best Advocate for Social & Environmental Impact

Catherine Tsui

–

Specialist, Social Sector and Philanthropy

Francis Ngai

Social Ventures Hong Kong

Founder and Chief Executive Officer

Grace Kerrison

–

Senior Executive, DEI & Sustainability Advocate

Jeff Chan

Vivaia

COO

Joe Jun Liao* (Lead)

Space is Ltd.

Co-founder + CEO

Ken Lo

SEED Foundation

Chief Executive Officer

Teddy Lui

Alibaba Entrepreneurs Fund

Chief Commercial Officer

Vivian Lee

Sino Group

Group GM, Corporate Marketing, Communications & Sustainability

Best Branding Campaign

Agnes Lung

Uni-China Group

Executive Director & Group Chief Marketing & Digital Officer

Akina Ho*

(Lead)

AllStarsWomen DAO

Co-Founder, The Global Head of Business Consultancy & Head of Asia Pacific Chapter

Andrea Wong

Shangri-La Group

Senior Vice President, Group Marketing & Communications

Bruce Lam

HKT

Chief Executive Officer, Consumer

Carmen Wong

foodpanda Hong Kong

Director of Marketing

Danny Chan

The Chinese University of Hong Kong

Lecturer

Tony Fu

Vita Green Health Products Co.,

Marketing Director

Best Use of Content Innovation

Andrew Li

Octopus Cards

Deputy General Manager (Marketing)

Janet Lam

Miele (Hong Kong)

Marketing Director

Mingjai

Anything But Limited

YouTuber & Founder

Roger Li

Yahoo Hong Kong

Senior Director, Ad Creative APAC

Ronald Wong

Tamjai International Company

Group Chief Marketing Officer

Tammy Ng

Hyatt Hotels Corporation

Vice President, Marketing, Asia Pacific

Tim Hung*

(Lead)

Blossom Lane Communications

Founder and CEO

Winnie Chan

Klook

Marketing Director, Hong Kong & Macau

Best Use of Data & Insights

Alexandra Lo

Nestlé

Head of Digital Marketing and Consumer Engagement

Andrew Chan

Hong Kong Jockey Club

Senior Manager, Membership Intelligence

Cedric Delzenne

Fifty-five the data company

Managing Director, APAC

Courtney Lau

OneDegree

Head of Growth

Ginnie Lam

SAP Emarsys

Regional Vice President, Greater China & SEA

Jingtao Ji*

(Lead)

Google

Head of App & Measurement, Google Great China

Phyllis Ma

Hong Kong Disneyland

Director, Sales Strategies and Customer Excellence

Best Use of Omnichannel Strategy

Chi Fai Leung*

(Lead)

Chow Sang Sang

Associate Director – Omni Channel Business Integration

Howell Wong

SMCP Asia

Regional Director, Transformation and Operations

Isaac Kong

DBS Bank (Hong Kong)

Executive Director, Head of Digital, Consumer Banking Group

Jimmy Li

Harvey Nichols

Head of Brand Partnership

Mabel Lu

Danone

Global Vice President Digital Ecosystem & Transformation

Paul Yuen

The Mentholatum Company

Marketing Director

Teresa Fung

MTR Corporation

Chief Media and Business Development Manager

Best Use of Performance Marketing

Andy Wong

Mandarin Oriental Hotel Group

Regional Performance Marketing Director, Asia Pacific

Bonnie Mak

Samsung Electronics

Associate Director, Head of eCommerce, DtC

Cornelia Kwok

K11 Concepts Management

Head of Group CRM

Matthew Li

Decathlon Hong Kong

Head of Brand & Marketing

Nicole Chou

Meta

Director, Head of eCommerce, Greater China

Olivier Kuziner*

(Lead)

Ekimetrics

Managing Partner, APAC

Tracy Cheng

Viu

Senior Director, Marketing & Digital Strategy, SEA

Best Use of Technology

Andy Ann

NDN Group

Founder & Chairman

Anne Yeung

OneChain

Founder & CEO

Arthur Chan*

(Lead)

Snowball

Founder and CEO

Howard Kwong

Prudential plc

Chief Officer, MarTech and Digital

Kenny Chien

Cherrypicks

Chief Executive Officer

Matthew Chan

Dynamic Flywheel

Founder & CEO

Timothy Leung

HKAI Lab

Advisor

Yvonne Leung

Bupa

Director of Customer Transformation & Growth

Most Efficient Use of Budget Campaign

Cecilia Chan*

(Lead)

Colliers

Head of Mktg & Communications | HK & Senior Marketing Director, Asia | Valuation & Advisory Services

Eric Lin

Lee Kum Kee

General Manager, Hong Kong, Macau & Taiwan

Franklin Law

Ocean Park Corporation

Marketing Director

Hong Li

SA SA INTERNATIONAL

Director – eCommerce

Renee Sin

SmarTone

General Manager, Customer Segments

Rudi Leung

Hungry Digital

Founder & Director

Sonia Tai

Hong Kong Maxim’s Group

Head of Business – Maxim’s Cakes & Affiliated Brands

 

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SOURCE IAB Hong Kong

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In HelloNation, Custom Fabrication Expert Mark Coyle Explains a Common Mistake in Custom Aluminum Design

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The article explains why smart geometry, not thicker walls, creates stronger, more efficient aluminum components.

ROCHESTER, N.Y., Oct. 24, 2026 /PRNewswire/ — What early design choice causes many custom aluminum projects to become heavier, costlier, or harder to manufacture? That question is addressed in a HelloNation article featuring insights from Custom Fabrication Expert Mark Coyle of American Custom Metals, Inc. in Rochester, New York, that outlines how misunderstanding aluminum behavior leads designers to rely on thick walls instead of stronger geometry.

The article begins by explaining that many people assume thicker walls automatically make aluminum parts stronger. It notes that aluminum does not respond to wall thickness the way steel does. Instead, its performance is shaped by how the metal flows through the extrusion die. The article states that custom aluminum design is more effective when profiles use ribs, chambers, and flanges to create stiffness without adding unnecessary weight. This guidance helps readers understand why adding material often increases cost without improving strength.

The article also highlights that thicker walls change how aluminum moves during extrusion. When heavy areas fill more slowly, the metal cools unevenly and can develop stress that only appears later. The HelloNation piece explains that well-balanced geometry keeps extrusion smooth and predictable. This consistency makes it easier to maintain dimensional accuracy across long production runs. By focusing on geometry, custom aluminum design avoids the problems that come with slow extrusion speeds and uneven cooling.

Another insight in the article centers on how ribs and internal supports influence stability. It describes how a thin wall supported by a properly placed rib often performs better than a thick wall with no reinforcement. This happens because the rib helps distribute load, improve stiffness, and guide the aluminum as it cools. The article explains that this structural approach makes custom aluminum design more efficient and gives designers more control over how the final part behaves under pressure.

The article also shows why early collaboration between designer and fabricator prevents costly changes. It states that a fabricator familiar with extrusion can catch potential issues before a die is built. Small adjustments to corners or transitions can remove weak points or improve metal flow. The article notes that this teamwork keeps the design aligned with real-world production. By working together early, both sides reduce the risk of redesigning the die after the first test run.

Machining is another area where the article explains how wall thickness affects performance. Features such as deep pockets or sharp internal angles may require slow feed rates or special tooling. When walls are thicker than needed, those areas can become difficult to machine cleanly. The article states that thoughtful custom aluminum design makes machining more predictable. Small changes, such as adding radiused edges or sizing features to match standard tools, help shorten cycle times and prevent tool wear.

Thermal behavior receives detailed attention as well. The article explains that aluminum retains heat differently depending on the mass of each section. Thicker walls hold heat longer, which increases the chance of distortion during extrusion, machining, or finishing. When a design uses geometry to create strength, the material cools more evenly. This reduces warping and helps long profiles stay aligned. The article notes that stable cooling is important for components that require a precise fit and consistent shape throughout an entire production run.

Cost is also a key topic in the article. It states that heavier profiles increase material use, extrusion time, and tooling needs. A custom aluminum design that relies on geometry instead of mass lowers material consumption and keeps the fabrication process efficient. The article explains that lighter parts are easier to handle, ship, and assemble. This saves money across multiple stages of production and supports long-term manufacturing efficiency.

The article also notes that smart custom aluminum design creates profiles that behave predictably during extrusion and machining. Smooth transitions, balanced wall dimensions, and structural features help reduce the chance of distortion or dimensional drift. These elements also lower scrap rates and support reliable performance. By using geometry instead of excess material, designers build parts that maintain strength without compromising manufacturability.

As the article concludes, it emphasizes that avoiding thick walls is one of the best ways to improve performance and lower cost. It states that the most dependable custom aluminum components come from designs that use structural features to strengthen the profile. When designers understand how aluminum behaves at each stage of extrusion and machining, they create parts that are strong, efficient, and consistent from batch to batch. This approach turns custom aluminum design into a predictable process rather than a series of uncertain adjustments.

A Common Mistake in Custom Aluminum Design features insights from Mark Coyle, Custom Fabrication Expert of Rochester, NY, in HelloNation.

About HelloNation
HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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SOURCE HelloNation

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World Young Scientist Summit 2026 Opens in Wenzhou, Zhejiang

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WENZHOU, China, Oct. 24, 2026 /PRNewswire/ — This is a report by China Daily:

On October 24, the World Young Scientist Summit 2026 opened in Wenzhou, Zhejiang. The event is hosted by the China Association for Science and Technology (CAST), the Zhejiang Provincial People’s Government, and the World Association of Young Scientists. Nearly 800 representatives, including scientists, educators, and entrepreneurs from more than 60 countries and regions, are attending the summit.

He Junke, Vice President of CAST in charge of daily work and First Secretary of its Secretariat; Lian Yimin, Chairman and Party Group Secretary of the Zhejiang Provincial Committee of the Chinese People’s Political Consultative Conference; Marcelo Knobel, Executive Director of The World Academy of Sciences; and Zhang Zhenfeng, Member of the Standing Committee of the CPC Zhejiang Provincial Committee and Secretary of the CPC Wenzhou Municipal Committee, attended the summit and delivered remarks. Yao Gaoyuan, Vice Governor of the Zhejiang Provincial People’s Government, presided over the first segment of the plenary session.

With the theme “Gathering Talents Worldwide to Create a Better Future,” the summit’s annual agenda is “Global Youth Action in the AI Era: Building a Sustainable Future.” It aims to draw on the insights of young people around the world, deepen international sci-tech cooperation, and jointly address questions about young people, science, the world and the future.

Efim Zelmanov, Fields Medalist and Foreign Member of the Chinese Academy of Sciences; Chen Yunji, Deputy Director of the Institute of Computing Technology, CAS, and Director of the National Key Laboratory of Processor Chips; Mary Garson, President of the International Union of Pure and Applied Chemistry; and Lu Chaoyang, Member of the Standing Committee of CAST, Executive Dean of the Shanghai Institute of Advanced Study, University of Science and Technology of China, and Chairman of the Council of the World Association of Young Scientists, delivered keynote speeches respectively on education reform in the AI era, AI and processor chips, young women scientists’ participation in science, and quantum computing. They explored new opportunities for scientific research, talent cultivation, and international cooperation in the AI era.

This year’s summit placed greater emphasis on the growth needs of young scientists, with young talents under the age of 45 accounting for 88 percent of participants. It aimed to build a cluster of international journals, bring together young scientific talent, facilitate a batch of international collaborative projects and advance the application and commercialization of scientific and technological achievements. The summit released the Report on the Distribution and Mobility of Young Scientists in the Field of Embodied Intelligence, launched the World Young Scientist Summit Partner Journal Program and the 2026 World Young Scientist Innovation and Entrepreneurship Growth Support Program. It also published the “Young Scientist Pioneers 2035” list and announced the 2026 Sustainable Development Young Scientist Award. The awards were presented to four Chinese and foreign scientists.

Chen Tianrun, Founder of Hangzhou Moxin Technology Co., Ltd.; Yuan Yang, Assistant to the Dean of the Institute for Interdisciplinary Information Sciences at Tsinghua University; and two of the 2026 Sustainable Development Young Scientist Award winners, César de la Fuente and Nicola Segata, among other Chinese and foreign young scientist representatives, spoke at the flash-talk session to share their research practices and reflections.

In addition, the conference focused on fields such as future manufacturing, quantum information, embodied intelligence, brain-computer intelligence, environmental science, deep-sea resources, and life and health, and held 12 parallel forums. It also included the “Gravitation π” Future Technology and Concept Products Exhibition and Exchange, local thematic side events, and sci-tech and humanities study visits, further building an interdisciplinary, cross-regional and cross-sector platform for youth sci-tech exchange and cooperation.

View original content to download multimedia:https://www.prnewswire.com/news-releases/world-young-scientist-summit-2026-opens-in-wenzhou-zhejiang-302918664.html

SOURCE China Daily

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The Ultimate Send-off to Summer: CSTS Debuts Global Entertainment IP PremierX at New York’s Pier 17, Ushering in a New Era of Live Entertainment

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NEW YORK, Oct. 24, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’), a New York-based sports, entertainment, integrated media and travel technology group, today announced the official launch of PremierXTM, its flagship live entertainment brand, with a landmark Halloween Weekend event “AFTER DARK” at The Rooftop at Pier 17 in New York on October 30, 2026.

Capping off Seaport’s 2026 Summer Season in unforgettable fashion, the grand finale brings a powerhouse lineup of stars to the PremierXTM stage at Pier 17, featuring Lil Xan, Armani White, DJ Soda, Nate Wyatt, and surprise A-list guest headliners. Set against the iconic Manhattan skyline, the landmark eventing unites chart-topping hip-hop and high-octane electronic music for a festival-grade experience as The Rooftop at Pier 17 transforms into the city’s premier live music destination.

Building on the momentum of the PremierXTM After Party for the 2026 World Cup Final that took place in New York on July 19th, “AFTER DARK” signals the official debut of PremierXTM, a proprietary, New York – born global entertainment IP created by CSTS to deliver defining cultural experiences at the intersection of music, sport, art and lifestyle. Centred on the power of cultural crossover, PremierXTM serves as an international bridge connecting East and West, modern innovation and timeless classical, while uniting world-class artists, creators, performers and audiences through the universal language of entertainment and premium live experiences.

The launch also marks the beginning of a promising relationship with Pier 17, providing a world-class stage for PremierXTM to accelerate its growth in the U.S. and engage international audiences over the long term. By combining PremierXTM’s global entertainment vision with Pier 17’s iconic waterfront setting, the partnership aims to create a premier destination for live experiences, empowering both platforms to expand their global reach, deepen audience engagement, and drive sustainable growth.

As a key pillar of CSTS’ integrated ecosystem spanning entertainment, sports, travel, integrated media and marketing solutions, PremierXTM further strengthens the Group’s ability to create high-impact experiences that connect audiences, destinations and brand partners. With the global live entertainment market projected to grow from approximately US$203 billion in 2025 to US$270 billion by 2030[1], PremierXTM is well-positioned to capitalize on the growing demand for premium, experience-led entertainment while creating long-term value to the Group through recurring audience engagement, tourism and brand partnerships.

“PremierX TM represents a significant milestone in CSTS’ evolution from a leading operator of global sports and hospitality platforms into a creator of world-class entertainment experiences,” said Abel Zhao, Group CEO and Executive Director at CSTS Enterprises. “The season finale at Pier17 marks the beginning of an exciting new chapter for CSTS as we expand our entertainment footprint and introduce a platform designed to deliver iconic live experiences and bring together artists and audiences from across the globe.”

“PremierXTM was built from the ground up as a bespoke platform to champion multicultural talent and visionary creative performers.” said Jason Liu, Regional Director of CSTS USA. “Starting from New York, we are building a scalable global brand that brings iconic live experiences to audiences worldwide while expanding our presence across key entertainment hubs in North America, Asia and Europe.”

Following its New York launch, PremierXTM plans to expand through a broader international rollout across North America, Asia and Europe, with future editions planned as part of a growing network of recurring live entertainment properties and flagship cultural events.

For ticket information on PremierXTM: “AFTER DARK”, visit
https://www.axs.com/events/1644912/after-dark-tickets

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation CTM and PremierXTM, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.

[1] Source: Industry research by Markets and Markets, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030.

 

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SOURCE CSTS Enterprises

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