Connect with us

Technology

Immersive VR Market is expected to generate a revenue of USD 345.9 Billion by 2032, Globally, at 18.7% CAGR: Verified Market Research®

Published

on

Verified Market Research®, a leading provider of business intelligence and market analysis is thrilled to announce the release of its comprehensive and authoritative report on the Immersive VR Market – The Immersive VR Market is witnessing significant growth due to increasing demand for experiential marketing, rising adoption in education and healthcare, and technological advancements in VR hardware. However, high equipment costs, limited content availability, and motion sickness concerns are restraining full-scale adoption.

LEWES, Del., April 9, 2025 /PRNewswire/ — The Global Immersive VR Market Size is projected to grow at a CAGR of 18.7% from 2025 to 2032, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 87.8 Billion in 2024 and is expected to reach USD 345.9 Billion by the end of the forecast period.

Key Highlights of the Market Report:

Market Size & Growth Trends: Detailed insights into the current market size, projected growth, and emerging trends.Segmentation Analysis: Detailed insights By Technology, By Component, By End-User, and Geography.Regional Dominance: North America holds the largest share due to strong tech adoption and investment from major VR companies.Competitive Landscape: Profiles of leading players like Meta, HTC Corporation, Sony, Samsung, and Microsoft with SWOT analysis.Market Dynamics: In-depth study on driving forces, market challenges, and new opportunities for growth.

Why This Report Matters?

This report provides strategic intelligence, helping decision-makers identify profitable investment areas, understand emerging trends, and align with evolving consumer behavior in immersive digital ecosystems. It bridges the gap between data and actionable business decisions.

Who Should Read This Report?

Market Research ProfessionalsB2B Technology VendorsInvestors and Venture CapitalistsIndustrial Design & Training CompaniesCXOs, Product Managers, and Innovation HeadsVR Content Developers and Education Providers

For more information or to purchase the report, please contact us at: https://www.verifiedmarketresearch.com/download-sample?rid=482900

Browse in-depth TOC on “Global Immersive VR Market Size“

202 – Pages
126 – Tables
37 – Figures

Report Scope

REPORT ATTRIBUTES

DETAILS

STUDY PERIOD

2021-2032

BASE YEAR

2024

FORECAST PERIOD

2025-2032

HISTORICAL PERIOD

2021-2023

UNIT

Value (USD Billion)

KEY COMPANIES PROFILED

Microsoft Corporation, HTC Corporation, Google LLC, Magic Leap, Meta, Samsung Electronics Co., Ltd., Sony Corporation.

SEGMENTS COVERED

By Technology, By Component, By End-User, and By Geography.

CUSTOMIZATION SCOPE

Free report customization (equivalent to up to 4 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope

Global Immersive VR Market Overview

Key Market Drivers

Rising Demand for Experiential Marketing: Brands in several sectors are utilising immersive virtual reality to provide captivating, interactive marketing experiences that enhance client loyalty and conversion rates. By replicating real-world surroundings and product interactions, companies may establish significant brand touchpoints. This trend is expediting the adoption of VR in the retail, automotive, and real estate industries, establishing it as an essential instrument for competitive differentiation in digital marketing initiatives.

Integration of VR in Training and Simulation: Organisations are progressively embracing immersive virtual reality as a cost-efficient and risk-free training solution. Industries including aviation, military, healthcare, and manufacturing gain advantages from realistic simulations that enhance knowledge retention and operational preparedness. This generates ongoing demand for VR platforms that provide quantifiable ROI via performance improvement and decreased training expenses.

Technological Advancements in VR Hardware: Advancements in VR headgear, motion sensors, haptic feedback, and 3D audio have dramatically improved the quality and accessibility of immersive experiences. Reduced weight, wireless capability, and enhanced ergonomics in hardware are propelling enterprise adoption. Moreover, 5G and edge computing facilitate real-time rendering and streaming of intricate VR environments, hence creating novel commercial applications in distant collaboration and virtual prototyping.

To Purchase a Comprehensive Report Analysis: https://www.verifiedmarketresearch.com/select-licence?rid=482900

Market Restraints Hindering the Market Growth

High Cost of VR Hardware and Infrastructure: Notwithstanding increasing interest, the initial cost in VR headsets, appropriate computing systems, and development tools constitutes a substantial obstacle for SMEs. The creation and maintenance of custom content significantly increase the total cost of ownership. For extensive enterprise-level implementation, organisations must evaluate ROI in relation to long-term cost ramifications, particularly in price-sensitive markets.

Limited Content Availability Across Verticals: The absence of industry-specific, high-quality VR content hinders adoption in specialised industries such as legal, insurance, and elder care. Numerous sectors continue to lack standardised VR training modules or sector-specific applications, hindering their incorporation into current workflows. In the absence of customised content, organisations find it challenging to validate investments or provide uniform, scalable immersive experiences.

Motion Sickness and User Comfort Challenges: User discomfort, including VR-induced motion sickness and ocular strain, remains a significant barrier during extended or high-intensity VR sessions. These concerns affect user happiness and restrict long-term engagement in training, healthcare, and education. Until hardware and software advance sufficiently to completely alleviate these consequences, numerous organisations continue to exercise caution about the integration of VR into mission-critical applications.

Geographical Dominance:

North America leads the Immersive VR Market, propelled by swift adoption of cutting-edge technologies, a significant presence of major VR firms, and substantial investment in research and development. The region advantages from elevated consumer awareness, organisational preparedness, and favourable governmental measures across sectors such as defence, education, and healthcare. This leadership puts North America as the nucleus for innovation and commercialisation within the global immersive VR ecosystem.

Key Players

The “Global Immersive VR Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Microsoft Corporation, HTC Corporation, Google LLC, Magic Leap, Meta, Samsung Electronics Co., Ltd., Sony Corporation.

Immersive VR Market Segment Analysis

Based on the research, Verified Market Research has segmented the market into Technology, Component, End-User and Geography.

Immersive VR Market, by TechnologyNon-ImmersiveSemi & Fully ImmersiveImmersive VR Market, by ComponentHardwareSoftwareServicesImmersive VR Market, by End-UserAerospace & DefenseManufacturingAutomotiveEducationImmersive VR Market, by GeographyNorth AmericaU.S.CanadaMexicoEuropeGermanyFranceU.K.Rest of EuropeAsia PacificChinaJapanIndiaRest of Asia PacificROWMiddle East & AfricaLatin America

Browse Related Reports:

Global Augmented Reality and Virtual Reality Market Size By Offering (Hardware, Software), By Device Type (AR, VR), By End-User Industry (Aerospace & Defense, Consumer, Commercial, Enterprise, Gaming & Entertainment, Healthcare), By Geography, And Forecast

Global Augmented And Virtual Reality (AR/VR) Market Size By AR Technology (Marker-Based, Augmented Reality, Marker-Less Augmented Reality), By VR Technology (Non-immersive, Semi-and Fully Immersive), By Component (Hardware, Software, Services), By Geography, And Forecast

Global Metaverse Market Size By Component (Hardware, Software), By Technology (Blockchain, Virtual Reality (VR)), By Application (Gaming, Online Shopping), By Geography, And Forecast

Global Immersive Technology Market Size By Type (Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR)), By Application (Gaming & Entertainment, Education & Training, Healthcare, Manufacturing & Industrial, Retail & E-commerce), By Geography, And Forecast

Top 7 Intelligent Virtual Assistant Software outsmarting business obstacles

Visualize Immersive VR Market using Verified Market Intelligence :-

Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future.

VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market.

About Us

Verified Market Research® stands at the forefront as a global leader in Research and Consulting, offering unparalleled analytical research solutions that empower organizations with the insights needed for critical business decisions. Celebrating 10+ years of service, VMR has been instrumental in providing founders and companies with precise, up-to-date research data.

With a team of 500+ Analysts and subject matter experts, VMR leverages internationally recognized research methodologies for data collection and analyses, covering over 15,000 high impact and niche markets. This robust team ensures data integrity and offers insights that are both informative and actionable, tailored to the strategic needs of businesses across various industries.

VMR’s domain expertise is recognized across 14 key industries, including Semiconductor & Electronics, Healthcare & Pharmaceuticals, Energy, Technology, Automobiles, Defense, Mining, Manufacturing, Retail, and Agriculture & Food. In-depth market analysis covers over 52 countries, with advanced data collection methods and sophisticated research techniques being utilized. This approach allows for actionable insights to be furnished by seasoned analysts, equipping clients with the essential knowledge necessary for critical revenue decisions across these varied and vital industries.

Verified Market Research® is also a member of ESOMAR, an organization renowned for setting the benchmark in ethical and professional standards in market research. This affiliation highlights VMR’s dedication to conducting research with integrity and reliability, ensuring that the insights offered are not only valuable but also ethically sourced and respected worldwide.

Contact Us
Mr. Edwyne Fernandes
Verified Market Research®
US: +1 (650)-781-4080
US Toll Free: +1 (800)-782-1768
Email: sales@verifiedmarketresearch.com
Web: https://www.verifiedmarketresearch.com/
Follow Us: LinkedIn | Twitter | Threads | Instagram | Facebook

Logo: https://mma.prnewswire.com/media/2015407/VMR_Logo.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/immersive-vr-market-is-expected-to-generate-a-revenue-of-usd-345-9-billion-by-2032–globally-at-18-7-cagr-verified-market-research-302424463.html

Continue Reading

Technology

Ascendion Expands AI Advisory Community with Four Global Business and Technology Leaders

Published

on

By

Former Global CTO of Banco Santander, former Group CIO of Currys, former CEO of IBPAP, and former Microsoft CVP and CTO of AI join the advisory community

Advisors will provide guidance on AAVA platform innovation, AI strategy, C-suite alignment, and enterprise adoption across Asia-Pacific, Europe, North America, and the UK

The growing community of advisors will bring practitioner perspective closer to Ascendion as enterprises move AI from experimentation to governed, production-scale outcomes

BASKING RIDGE, N.J., Oct. 27, 2026 /PRNewswire/ — Ascendion, an AI-native software engineering company, today announced the appointment of four global business and technology leaders to its AI Advisory Community: Andy Gamble, Jack Madrid, Julieta Ross, Ph.D., and Joseph Sirosh, Ph.D. 

The advisors bring perspectives rarely found in one group: executives who answered to Boards, regulators, and C-suites for what technology actually delivered; a builder of AI and data platforms at global scale; and a leader who shaped one of the world’s largest technology-services and talent ecosystems. Their experience spans banking, high-tech, media, and retail. Each will work directly with Ascendion’s regional and engineering leaders, so their counsel reaches the decisions it is meant to shape. 

“We are changing how software gets built. Enterprise leaders have moved past experiments. They want AI that delivers outcomes boards can measure and risk they can manage. Andy, Jack, Julieta, and Joseph have the experience and know where transformation succeeds. They will challenge our thinking, raise our ambition, and help us navigate a period of intense — and exciting — change,” said Karthik Krishnamurthy, CEO, Ascendion. 

Each advisor will map to a different part of the business, strengthening Ascendion’s alignment with leadership communities across the globe. 

Julieta Ross, Ph.D., former Global CTO of Banco Santander, brings two decades of leading technology inside global banks, along with public-company board experience. She will work with Ascendion’s leadership on executive relationships, go-to-market strategy, and growth, and will help the company meet the governance, regulatory, and risk expectations that banking and financial services leaders place on AI. Andy Gamble, former Group CIO of Currys plc, has spent nearly three decades as a technology buyer and transformation leader across consumer electronics, industrial, and retail businesses. He will advise Ascendion’s work across Europe and the UK, with a focus on consumer goods, manufacturing, and retail, and will share what executive teams and Boards expect from a technology partner. Joseph Sirosh, Ph.D., former Microsoft CVP and CTO of AI, has spent his career building and scaling machine learning platforms in the high-tech industry. He will advise Ascendion’s engineering leadership on the evolution of AAVA and its broader platform strategy as AAVA becomes an orchestration and harness layer for enterprise AI. Jack Madrid, former President and CEO of IBPAP, spent five years leading the industry association behind one of the world’s largest technology and business-services ecosystems, centered in the Philippines. He brings robust experience working across industries, including banking, high-tech, and media, and will advise Ascendion on Asia-Pacific markets and on how AI is reshaping global delivery, skills, and workforce models. 

Together, the advisors give Ascendion an outside perspective on the full spectrum of enterprise AI, from agentic platform strategy and product engineering to industry alignment and delivery. They will add capacity to Ascendion’s ongoing work on AI governance, helping ensure trusted impact from AI-native software engineering, and their practice-based insight will inform how Ascendion applies its Engineering to the Power of AI™ approach to commercial models, platform design, service execution, and workforce development. 

About Ascendion

Ascendion is a global AI-native software engineering company delivering trusted business outcomes – capital unlock, innovation velocity, lower risk – to 250+ enterprise clients. The company delivers business outcomes at scale by combining expert engineers, AI agents, and AAVA, Ascendion’s agentic AI platform. Together, they design, engineer, and operate production-ready software that improves everyday work and life. Learn more at www.ascendion.com.

Engineering to the Power of AI™, Engineering to Elevate Life™, and AAVA™ are trademarks or service marks of Ascendion. AAVA™ is pending registration. Unauthorized use is strictly prohibited.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/ascendion-expands-ai-advisory-community-with-four-global-business-and-technology-leaders-302921368.html

Continue Reading

Technology

AvePoint Set to Join S&P SmallCap 600

Published

on

By

NEW YORK, Oct. 27, 2026 /PRNewswire/ — AvePoint Inc. (NASD: AVPT) will replace LXP Industrial Trust (NYSE: LXP) in the S&P SmallCap 600 effective prior to the opening of trading on Monday, November 2. Brookfield Asset Management Ltd. and Canada Pension Plan Investment Board are acquiring LXP Industrial Trust in a deal expected to close soon, pending final closing conditions.

Following is a summary of the changes that will take place prior to the open of trading on the effective date:

Effective Date

Index Name

Action

Company Name

Ticker

GICS Sector

Nov 2, 2026

S&P SmallCap 600

Addition

AvePoint

AVPT

Information Technology

Nov 2, 2026

S&P SmallCap 600

Deletion

LXP Industrial Trust

LXP

Real Estate

ABOUT S&P DOW JONES INDICES

S&P Dow Jones Indices is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based on our indices than products based on indices from any other provider in the world. Since Charles Dow invented the first index in 1884, S&P DJI has been innovating and developing indices across the spectrum of asset classes helping to define the way investors measure and trade the markets.

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit www.spglobal.com/spdji/en/. 

FOR MORE INFORMATION:

S&P Dow Jones Indices
index_services@spglobal.com

Media Inquiries
spdji.comms@spglobal.com

View original content:https://www.prnewswire.com/news-releases/avepoint-set-to-join-sp-smallcap-600-302921327.html

SOURCE S&P Dow Jones Indices

Continue Reading

Technology

Archera Surpasses $5.6 Billion in Cloud and AI Spend Under Management, Closes Series C Led by Pivot Investment Partners, and Expands Insurance-Backed Cloud Commitments

Published

on

By

The round will help Archera expand its guaranteed cloud commitments, bringing insurance-backed financial protection to companies navigating unpredictable AI and cloud spending. The company has delivered more than $700 million in customer savings and now manages approximately $5.6 billion in annual cloud and AI spend.

BELLEVUE, Wash., Oct. 27, 2026 /PRNewswire/ — As artificial intelligence makes cloud spending harder to predict, companies face an increasingly expensive choice: commit to long-term cloud and AI contracts to unlock significant discounts or preserve flexibility and leave savings on the table. Archera has raised a $15 million Series C to expand its Guaranteed Commitments and change that equation.

The cloud economics company today announced it closed its Series C funding round, led by Pivot Investment Partners, with participation from existing investors including HighSage Ventures. The financing brings Archera’s total funding to $38.3 million. It will support the expansion of Archera’s Guaranteed Commitments and its suite of free cloud cost tools, including its FinOps Agent and MCP.

Insurance-backed financial protection is central to Archera’s next phase of growth. Archera purchased a policy on a surplus lines basis from Crum & Forster Specialty Insurance Company to back its guarantee. This model helps businesses pursue cloud commitment savings while managing the financial risk of usage changes.

The company has delivered more than $700 million in savings to over 2,200 organizations, including PubNub, Art.com, and Astronomer. The thesis behind Archera is simple: companies shouldn’t have to predict AI’s future to commit and save money on today’s infrastructure.

Why Cloud and AI Commitments Need to Change

Cloud providers reward customers who commit to spending over one- to three-year periods with substantial discounts and access to capacity. Historically, those commitments have helped businesses reduce infrastructure costs. But AI is changing the risk and economics of that decision.

A new model launch can multiply GPU spending in months. A more efficient model, a shift in architecture, or a move to a different service can reduce it just as quickly. Long-term commitments that once looked financially sound can become expensive liabilities.

Companies are left choosing between overcommitting and risking unused spend, or undercommitting and missing out on available discounts. Many choose the latter, sacrificing potential savings to preserve flexibility.

Archera believes that the trade-off is unnecessary. Its Guaranteed Commitments provide resource-level cloud and AI discounts with terms as short as 30 days. If usage declines and a covered commitment goes unused, Archera covers the cost under the terms of its guarantee.

The result is a different way to approach cloud purchasing. Businesses can pursue deeper discounts and unlock capacity otherwise gated behind a commitment, without bearing the entire financial consequence when actual usage diverges from forecasts.

Turning Cloud Optimization Into a Financial Product

Traditional cloud cost management tools provide visibility, recommendations, automation, and forecasting, but they can’t eliminate the financial risk of unused commitments. Archera combines its free FinOps platform and Agent with a financial guarantee that addresses inaccurate forecasts.

“Every tool in this market is trying to forecast your cloud usage a little better. We think that’s the wrong bet,” said Aran Khanna, co-founder and CEO of Archera. “Nobody can forecast AI demand, not the customer, not the cloud provider. So instead of predicting it, we guarantee it, and we have purchased an insurance policy to back that guarantee. If covered usage drops, we address the unused commitment cost under the terms of our guarantee. That’s a new way to purchase cloud, not another dashboard, and it’s why we’ve been able to return $700 million to our customers.”

The approach positions cloud commitments as a financial risk decision, helping finance and engineering leaders manage budgets while adapting to changing technology.

Built for CFOs, CTOs, and the Teams Managing AI Costs

The approach addresses a growing challenge across finance and engineering: how to control infrastructure costs without constraining the business.

For CFOs: Capture commitment-level discounts while reducing exposure to eligible unused spend under the guarantee.For CTOs and engineering leaders: Preserve flexibility to adopt new AI models, change architectures, and scale workloads without letting past commitments dictate future decisions.For FinOps teams: Increase commitment coverage with a financial backstop when usage changes, without more back-and-forth with engineering teams to get perfect forecasts.For cloud partners and resellers: Give customers a differentiated way to pursue cloud savings that can be reinvested in new cloud services while managing commitment risk.

Archera’s platform connects to AWS, Microsoft Azure, or Google Cloud billing data in read-only mode and analyzes actual usage. It then recommends and automates the purchasing of both native commitments and Archera Guaranteed Commitments.

Customers can evaluate their potential savings before making any purchasing decision. Commitments remain in the customer’s own cloud account, preserving end-to-end control over cloud purchasing strategy.

Archera earns when customers save through its guaranteed commitments, aligning its commercial model with the outcomes customers seek.

Customers Are Rethinking the Commitment Model

For organizations accustomed to treating cloud commitments as a single, high-stakes decision, Archera offers a more flexible approach.

“Working with Archera meant rethinking commitments as a spectrum rather than a single, high-stakes decision,” said James Hamilton, VP of Operations and Controller at PubNub. “This was a big mind shift for us. We needed to think about how our commitments could be broken up into a spectrum of purchases versus a single one-time buy.”

That flexibility is particularly valuable as companies adopt AI workloads, where technology choices and resource requirements can shift faster than traditional budgeting cycles.

Instead of making one large bet on future usage, businesses can take a more measured approach while still securing meaningful discounts.

A Series C to Expand Insurance-Backed Cloud Purchasing

Archera has been operating profitably at scale. It raised a Series C to support larger guarantees, expand its reach, serve more customers, and upgrade the insurance policies backing its guarantee to serve larger global clients.

The company plans to use the capital in three ways:

Accelerate go-to-market efforts.Expand its global partner network across North America, Europe, the Middle East, Japan, and Latin America.Serve more teams focused on AI-driven workloads.

“Archera has built a capital-efficient and differentiated business at the intersection of cloud infrastructure and risk management,” said Dinkar Jetley, co-founder and managing partner at Pivot Investment Partners. “The team pairs a deep understanding of the cloud ecosystem with a rigorous approach to underwriting, and the result is a compelling value proposition that a fast-growing roster of customers relies on as their cloud spend scales. We are privileged to have led this Series C round and look forward to working closely with Aran and the management team in the years ahead.”

Built by People Who Understand Cloud Infrastructure

Aran and Nikhil Khanna founded Archera in 2019. Aran previously planned capacity for Azure’s core compute and database services at Microsoft and was a founding member of AWS’s deep learning team leading launches, including SageMaker, DeepLens, and the Neuron SDK, behind Amazon’s Trainium and Inferentia AI chips.

His research on deep learning model efficiency has been cited more than 1,900 times, and he serves on the FinOps Foundation governing board.

As AI transforms infrastructure economics, Archera aims to make cloud savings more accessible without forcing businesses to assume unnecessary financial risk.

To explore potential savings, request a free assessment at Archera.ai.

Free savings assessment: https://app.archera.ai/savings-estimate?utm_source=forbes&utm_medium=referral&utm_campaign=series-c-2026

Name: Sarah
Email Address: shiara@archera.ai
Phone Number: +13018255007

View original content to download multimedia:https://www.prnewswire.com/news-releases/archera-surpasses-5-6-billion-in-cloud-and-ai-spend-under-management-closes-series-c-led-by-pivot-investment-partners-and-expands-insurance-backed-cloud-commitments-302921341.html

SOURCE Archera

Continue Reading

Trending