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Sony Electronics Introduces Three New Speakers in the ULT POWER SOUND Range Featuring Global Superstar Post Malone

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Partnership with Post Malone Kicks off with this Launch as part of Sony’s “For The Music” Audio
Brand Campaign

SAN DIEGO, April 9, 2025 /PRNewswire/ — Sony Electronics Inc. today announced the expansion of its ULT POWER SOUND Series, designed to make listeners feel like they are front row at a concert. Added to the lineup are the ULT TOWER 9, ULT TOWER 9AC, ULT FIELD 5, and ULT FIELD 3, built for music lovers and offering powerful bass and dynamic sound at the touch of the ULT button. Sony is also adding to the range the ULT MIC – a pair of wireless microphones to pair with compatible speakers.

Partnership with global superstar Post Malone

Sony has partnered with global superstar Post Malone for the launch of the new ULT POWER SOUND Series as part of Sony’s “For The Music” audio brand campaign. As one of the most influential and genre-defying artists of his generation, Post Malone embodies the spirit of authenticity, creativity, and connection—values that lie at the core of Sony’s approach to audio innovation. “I’ve always wanted the music to feel personal, and this partnership with Sony is a chance to create something that brings people closer to the music in a real way,” said Post Malone. “This ULT POWER SOUND Series is insane, everyone should really experience this.” The collaboration kicks off this month with the launch of Sony’s new ULT POWER SOUND Series. Additional details of the partnership will be announced in the next few months.

Feel the massive bass and stronger sound with the ULT TOWER 9 and ULT TOWER 9AC

The ULT TOWER 9 and ULT TOWER 9AC offers massive bass and powerful unrivalled sound pressure in the party speaker models. Users can take the party to every corner of the room with 360° Party Sound. The ULT TOWER 9 and ULT TOWER 9AC feature four tweeters that deliver clear sound to both the front and rear of the speaker, with two mid-range speakers for vocal clarity. The speaker also includes Sony’s X-Balanced Speaker Unit to ensure clear audio and powerful sound. Hitting the ULT button gives access to two exciting bass modes – ULT1 for deeper, lower frequency bass and ULT2 for powerful punchy bass. This speaker ensures the sound spreads regardless of where listeners are in the space and feel the full power of the music.

The party never has to stop thanks to the ULT TOWER 9’s up to 25-hour battery life1, while the ULT TOWER 9AC uses an AC connection without a built-in battery, delivering more powerful sound pressure. The easy-to-carry handle makes it simple to carry or lift and the stable castors help easily pull the speaker so listeners’ favorite tunes can follow wherever they go.

The ULT TOWER 9 and ULT TOWER 9AC do more than just play music — they transform a space into a full-on party experience. The 360° Party Lights create a synchronized lighting display2 that can link up to 100 compatible speakers, syncing both music and lighting seamlessly – filling any space with the ultimate party atmosphere.

The ULT TOWER 9 and ULT TOWER 9AC are also equipped with fun and convenient features, such as karaoke and guitar inputs, as well as the unique TV Sound Booster function that enhances the audio–visual sound experience, while watching everything from live performance videos to movies.

Bring the music anywhere with the ULT FIELD 5 and ULT FIELD 3

Enjoy the beat with the ULT FIELD 5 and ULT FIELD 3, featuring a new shoulder strap for easy on-the-go tunes.3 

The ULT FIELD 5 offers a superior music experience with boosted bass, while the ULT FIELD 3 delivers powerful bass from a compact body.

Experience the immersive ULT POWER SOUND with the ULT FIELD 5 and ULT FIELD 3, engineered to deliver enhanced bass that pulls listeners deeper into every track by hitting the ULT button.

The technology in the ULT FIELD 5 works in harmony for better sound quality. The X-Balanced Speaker Unit produces a clear and powerful sound with a tweeter providing a crisp and spacious sound for high frequencies. The passive radiators are optimized to enhance bass sound.

The ULT FIELD 3 offers power that doesn’t compromise clarity. The speaker delivers powerful sound and crystal-clear vocals from the two-way active driver design, incorporating a dedicated woofer and tweeter. Plus, the layout of the side passive radiators has been optimized to enhance bass sound.

The detachable shoulder strap is perfect for life on the move. The shoulder straps offer multiple carrying options that perfectly project sound wherever needed. This makes it ideal for outdoor adventures3. With the ULT FIELD 5 and ULT FIELD 3, listeners can choose the color that matches their look, from Black and Off White, and an additional Forest Gray colorway with the ULT FIELD 3.

Keep the energy going all night with the ULT FIELD 5’s impressive up to 25-hour battery life1, while the ULT FIELD 3 offers up to 24 hours4 of non-stop power.

With IP66 and IP67 waterproof and dustproof rating5, the ULT FIELD 5 and ULT FIELD 3 are ready for listening wherever users like – and there’s no problem rinsing them off either6. The speakers are also salt-water resistant, which makes them the perfect beach companion.

The 360° Party Lights are also added to the ULT FIELD 5 to bring the party to life. Both speakers include other convenient features, such as Party Connect, Multipoint Connection, Bluetooth® Fast Pair7, and a USB charging port.8

Sing out loud with ULT MIC

The ULT MIC is also being introduced to the ULT POWER SOUND Series. Whether it’s a solo performance or a duet with a friend, take center stage with the ULT MIC and sound incredible every time. Users can sing their hearts out with crystal-clear vocals for karaoke night. Designed to pair seamlessly with our ULT POWER SOUND Series speakers, these wireless microphones instantly connect two wireless mics by inserting dongles into the quarter inch jack mic port, delivering exceptional vocal clarity.

Environment in mind

The ULT POWER SOUND Series is not only designed to deliver powerful sound but also with the environment in mind. No plastics are used in the packaging material9 for ULT FIELD 5, ULT FIELD 3 and ULT MIC. This reflects Sony’s commitment to reducing the environmental impact of its products and practices.

Price and availability

The ULT TOWER 9 is available now with a suggested retail price of $899.99 USD at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT TOWER 9AC is available now with a suggested retail price of $749.99 USD and $999.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT FIELD 5 is available now with a suggested retail price of $329.99 USD and $449.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT FIELD 3 is available now with a suggested retail price of $199.99 USD and $269.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT MIC is available now with a suggested retail price of $149.99 USD and $199.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

For The Music
Sony established the brand platform “For The Music” for its premier consumer and professional audio products and services. With “For The Music,” Sony is affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans by supporting creator vision over everything. To learn more about the “For the Music” brand platform, please visit https://forthemusic.electronics.sony.com/.

About Sony Electronics, Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs.

1 When ULT1/2 on, and the volume level is set to 18, lighting off. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.
2 Only compatible between SRS-XB43, XB33, XB23, XP700, XP500, XG500, XG300, XE300, XE200, LSPX-S3, XV800, XV900, XV500, ULT30, ULT50, ULT70, ULT900, ULT900AC, ULT1000. Wireless Party Chain functions are not applicable for connection. Firmware update required for current models.
3 Do not use any strap other than the supplied shoulder strap. When using the shoulder strap, please take care to avoid snagging or dropping.
4 When ULT on, volume at 22. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.
5 The unit, with the cap fastened securely, has a waterproof specification of IPX7*1 as specified in “Degree of protection against water immersion” of the IEC60529 “Ingress Protection Rating (IP Code)”, and a dustproof specification of IP6X*2 as specified in “Degrees of protection against solid foreign objects”.
6 If the surface of the system gets dirty, do not use detergent, thinner, benzine, alcohol, etc. to clean and do not brush the system. Whether you can completely wash it off or not, depends on the dirt or stain.
7 Google and Android are trademarks of Google LLC.
8 Interoperability and compatibility among Bluetooth® devices vary.
9 Coating and adhesive materials excluded. This varies by region.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sony-electronics-introduces-three-new-speakers-in-the-ult-power-sound-range-featuring-global-superstar-post-malone-302424261.html

SOURCE Sony Electronics, Inc.

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IMDA and Tencent Debut “Beyond the Screen” to Champion Real-World Connection through Digital Play

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The launch is marked by the signing of an agreement between IMDA and Tencent to advance healthy digital habits and safe, responsible use of digital technologies among youths, parents, and families.

SINGAPORE, May 2, 2026 /PRNewswire/ — The Infocomm Media Development Authority (IMDA) and Tencent today jointly launched “Beyond the Screen: Healthy Digital Play”, a new digital wellbeing campaign that encourages healthy digital habits by bringing families into the conversation and strengthening real-world connection through healthy gameplay.

The campaign encourages families to bridge the gap between play and purpose through gaming. It showcases how digital play can foster deeper understanding, facilitate balanced routines, and build stronger connections at home.

“Digital spaces are already a natural part of how young people learn, play, and connect today,” said Mr Murphy Zhao, Country Manager of Tencent Singapore and Head of Tech Group, Tencent Games. “As a company with deep expertise across digital entertainment and communications, we want to play a constructive role by helping families build meaningful digital habits that extend beyond the screen.”

Advancing Family Digital Wellness In Partnership with IMDA

As part of the launch, IMDA and Tencent also signed an agreement to strengthen collaboration on initiatives in digital wellbeing. The agreement was signed by Ms Joanna Lam, Cluster Director for Digital Readiness, IMDA, and Mr Murphy Zhao, Country Manager of Tencent Singapore and Head of Tech Group, Tencent Games. The collaboration builds on Tencent’s ongoing cooperation with IMDA, in support of the national Digital for Life (DfL) movement, focusing on promoting online safety and healthy digital habits among youths, parents, and families.

Tencent will co-develop educational content with IMDA, as well as organise four community outreach activities, reaching out to an estimated 4,000 participants. The company will also commit S$ 25,000, which totals to S$ 50,000 with the government’s dollar-to-dollar matching, to the DfL Fund. The DfL Fund provides support for projects and activities promoting digital inclusion, digital literacy and digital wellness. 

“Ensuring digital wellness is increasingly important, particularly for our children who are digital natives,” said Ms Joanna Lam, Cluster Director for Digital Readiness, IMDA. “Tencent has been a DfL partner since 2022, and I thank them for their continued commitment to the DfL cause. We look forward to deepening our collaboration with Tencent to empower parents and youths with practical guidance to build healthy digital habits and navigate the digital world safely together.”

Leading the Conversation on Healthy Digital Play

The inaugural Singapore launch event was officiated by Ms Jasmin Lau, Minister of State, Ministry of Digital Development and Information, and also hosted social service organisations from Singapore, Malaysia, Thailand, Indonesia, and the Philippines. At the event, families participated in gamified quiz experiences and took home educational materials designed to transform gaming into healthier routines at home. 

The programme also featured a parenting talk that shared practical guidance on utilising games as a bridge for conversation at home. The session highlighted how, when guided by constructive routines, gaming can support the development of soft skills such as communication, teamwork, strategic thinking, and persistence.

During the event’s expert insights session, Mr Narasimman S/O Tivasiha Mani, psychotherapist and co-founder of local youth charity Impart, said, “Healthy gaming is not built through one-off rules. It grows through rapport, shared understanding, and everyday conversations. Through a collaborative process between educators, families, and the wider community, it becomes easier to set shared expectations and support balanced habits that carry beyond the screen.”

Building a Scalable Digital Wellbeing Framework for Southeast Asia

While digital habits may look different across the region, the underlying need is the same — helping families build healthier, more confident relationships with the digital world.

“Beyond the Screen” is part of Tencent’s broader commitment to fostering intentional digital play, equipping youths, parents, and educators with practical resources to build balanced routines, encourage respectful interactions, and strengthen open communication at home.

Insights from the Singapore launch will inform the rollout of the campaign across Southeast Asia in 2026, with local adaptations to meet the needs of diverse communities in the region.

About Digital for Life Movement

A Digital Future for All – In our increasingly digital world, everyone can play a part to help create a more inclusive digital future.

The Digital for Life (DfL) national movement, launched on 8 February 2021, aims to galvanise the community across the 3Ps (Private, Public and People) to help Singaporeans embrace digital as a lifelong pursuit and enrich lives through digital technology.

The DfL fund was also set up to support projects and activities promoting digital inclusion, digital literacy and digital wellness. Learn more about the DfL movement at digitalforlife.gov.sg.

About Infocomm Media Development Authority

The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation by developing a vibrant digital economy and an inclusive digital society. As Architects of Singapore’s Digital Future, we foster growth in Infocomm Technology and Media sectors in concert with progressive regulations, harnessing frontier technologies, and developing local talent and digital infrastructure ecosystems to establish Singapore as a digital metropolis.

For more news and information, visit www.imda.gov.sg or follow IMDA on LinkedIn (IMDAsg), Facebook (IMDAsg) and Instagram (@imdasg).

About Tencent 

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained. Our financial technology business covers payment, credit, wealth management and insurance sectors, as we support our partners’ business growth and assist their digital upgrade through FinTech and other enterprise services. We also publish some of the world’s most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe. Tencent was founded in Shenzhen, China, in 1998, and has been listed on the Main Board of the Stock Exchange of Hong Kong since 2004.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/imda-and-tencent-debut-beyond-the-screen-to-champion-real-world-connection-through-digital-play-302760594.html

SOURCE IMDA; Tencent

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Does Your Building Have Fire Sprinklers?

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Fast Guard Service alerts real estate owners and property managers: 2026 fire code updates to NFPA 25 will significantly affect sprinkler system compliance requirements — and insurance implications could not be more serious.

SAN JOSE, Calif., May 2, 2026 /PRNewswire/ — Fast Guard Service, one of the nation’s leading providers of licensed fire watch and security guard services, is urging commercial and residential property owners to take immediate stock of their fire sprinkler systems as sweeping 2026 updates to NFPA 25 — the national standard governing water-based fire protection system inspection, testing, and maintenance — take effect across the country.

The timing could not be more consequential. Private insurers are exiting fire-risk markets at an accelerating pace, dropping policyholders and limiting coverage in states from California to Florida. In this environment, a sprinkler system that fails a compliance check is no longer a routine maintenance issue. It is a potential grounds for claim denial or policy cancellation.

The 2026 edition of NFPA 25 introduces several changes property owners must act on now. Fire pump failures are formally classified as system impairments requiring immediate response. Supervisory valve testing moves to a semiannual schedule. Annual internal inspections are now mandatory for all dry, preaction, and deluge valves. And where corrosion-control technology has been used to justify smaller pipe sizes, ongoing maintenance of that equipment is now a codified legal obligation — not a recommendation.

Critically, any sprinkler system impairment — whether triggered by repair, renovation, freeze damage, or a compliance-driven upgrade — legally requires a certified fire watch for the duration of the outage under NFPA 1, NFPA 101, and local fire authority mandates. This is a condition of occupancy, not an option.

“The 2026 code updates will send a wave of sprinkler systems into inspection and repair cycles,” said a spokesperson for Fast Guard Service. “Every one of those impairment windows requires a fire watch on-site. We are prepared to be there.”

Fast Guard Service deploys certified fire watch personnel 24 hours a day, 7 days a week, anywhere in the United States — typically within hours of a client’s call. Guards conduct continuous patrols, maintain documentation accepted by insurers and code enforcement authorities, and coordinate directly with fire departments when needed.

Property owners who are unsure whether their sprinkler systems meet 2026 NFPA 25 requirements are encouraged to contact Fast Guard Service for guidance.

Founded in August 2013 and headquartered in Hollywood, Florida, Fast Guard Service is a fully licensed, bonded, and insured private security company operating in all 50 states. The company specializes in armed and unarmed security guards, fire watch services, executive protection, mobile surveillance, event security, and emergency response. Fast Guard Service is trusted by Fortune 500 companies, government entities, healthcare systems, commercial developers, and private clients nationwide.

All operations are tracked through the proprietary Fast Guard App, providing clients with real-time GPS reporting, live guard location updates, and digital incident documentation.

For an instant quote or same-day service, visit www.fastguardservice.com or call (844) 254-8273.

Press Release Service provided by 24-7PressRelease.com.

View original content:https://www.prnewswire.com/news-releases/does-your-building-have-fire-sprinklers-302760491.html

SOURCE Fast Guard Service

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First Online Conversations Are Changing in 2026, According to New Secretmeet Research

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New research from Secretmeet reveals that the classic “Hey” opener is dying out — and the way people initiate connections online in 2026 looks nothing like it did just three years ago.

GIBRALTAR, May 2, 2026 /PRNewswire-PRWeb/ — People are rethinking the first move. Not just what to say, but when to say it, how long to make it, and what emotional tone to lead with. Across the board, data from Secretmeet’s latest research study shows a clear shift in how online conversations begin in 2026.

The single-word opener? Largely gone. The copy-paste compliment? People spot it instantly. Secretmeet noted that what’s replacing them is more interesting — and more human.

The Death of the One-Word Opener

For years, “Hey,” “Hi,” and “Hello 👋” dominated opening messages on dating platforms. They required no effort and, accordingly, generated little response. According to data published by the Journal of Computer-Mediated Communication, conversational openers that include a specific reference to the recipient’s profile generate significantly higher response rates than generic greetings.

Secretmeet’s research confirms the trend is accelerating. In 2026, users who open with a question — particularly one tied to something specific in a profile — see measurably stronger engagement in the first exchange. The bar for a “good” first message has risen.

This doesn’t mean people need to write an essay. Short still works. But purposeful short beats lazy short every time.

One of the more striking findings from Secretmeet: wit is winning. Openers with a light, humorous tone — a playful observation, a self-aware joke, a clever hypothetical — are outperforming earnest, serious introductions in early conversation engagement.

The Timing Shift Nobody Expected

When people send that first message matters more than most realize. In a Secretmeet review of activity trends, data points to a notable behavioral change: users in 2026 are increasingly active during morning hours — particularly between 7 a.m. and 9 a.m. — a window that was almost entirely quiet just a few years ago.

Evening hours still dominate overall volume. But morning messages show a disproportionately high response rate. The theory? People checking their phones with coffee and no agenda are more present, less distracted, and more open to genuine interaction than those scrolling at midnight.

It’s a small tactical insight with a surprisingly large emotional implication: presence matters more than timing, and mornings are when people show up fully. Secretmeet’s data makes that case clearly.

What This Means for How We Connect

The bigger picture here isn’t about tactics. It’s about expectations. People arriving at online dating platforms in 2026 want something more immediate and more genuine than they did in 2020. The pandemic years accelerated a kind of emotional directness online — and that hasn’t reversed.

People want to feel seen in a first message. They want to laugh. They want a reason to respond. A Secretmeet review of first-message engagement data suggests that users are increasingly capable of signaling — and detecting — authentic intent right from the very first line.

The opening message has always mattered. What’s changed is how clearly people understand that now.

About Secretmeet

Secretmeet is an online dating platform built around one straightforward idea: conversations should feel good. Not stressful, not performative — genuinely enjoyable. The platform is designed for people who want warmth, a little wit, and the kind of back-and-forth that actually goes somewhere. Whether you’re looking for something serious or just a spark of something new, Secretmeet reviews its features continuously to ensure that the first message has a real chance of turning into something worth remembering.

Media Contact

Alice Ross, Secretmeet, 1 14844760121, smm@secretmeet.com, https://secretmeet.com/

View original content:https://www.prweb.com/releases/first-online-conversations-are-changing-in-2026-according-to-new-secretmeet-research-302759958.html

SOURCE Secretmeet

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