Connect with us

Technology

Sony Electronics Introduces Three New Speakers in the ULT POWER SOUND Range Featuring Global Superstar Post Malone

Published

on

Partnership with Post Malone Kicks off with this Launch as part of Sony’s “For The Music” Audio
Brand Campaign

SAN DIEGO, April 9, 2025 /PRNewswire/ — Sony Electronics Inc. today announced the expansion of its ULT POWER SOUND Series, designed to make listeners feel like they are front row at a concert. Added to the lineup are the ULT TOWER 9, ULT TOWER 9AC, ULT FIELD 5, and ULT FIELD 3, built for music lovers and offering powerful bass and dynamic sound at the touch of the ULT button. Sony is also adding to the range the ULT MIC – a pair of wireless microphones to pair with compatible speakers.

Partnership with global superstar Post Malone

Sony has partnered with global superstar Post Malone for the launch of the new ULT POWER SOUND Series as part of Sony’s “For The Music” audio brand campaign. As one of the most influential and genre-defying artists of his generation, Post Malone embodies the spirit of authenticity, creativity, and connection—values that lie at the core of Sony’s approach to audio innovation. “I’ve always wanted the music to feel personal, and this partnership with Sony is a chance to create something that brings people closer to the music in a real way,” said Post Malone. “This ULT POWER SOUND Series is insane, everyone should really experience this.” The collaboration kicks off this month with the launch of Sony’s new ULT POWER SOUND Series. Additional details of the partnership will be announced in the next few months.

Feel the massive bass and stronger sound with the ULT TOWER 9 and ULT TOWER 9AC

The ULT TOWER 9 and ULT TOWER 9AC offers massive bass and powerful unrivalled sound pressure in the party speaker models. Users can take the party to every corner of the room with 360° Party Sound. The ULT TOWER 9 and ULT TOWER 9AC feature four tweeters that deliver clear sound to both the front and rear of the speaker, with two mid-range speakers for vocal clarity. The speaker also includes Sony’s X-Balanced Speaker Unit to ensure clear audio and powerful sound. Hitting the ULT button gives access to two exciting bass modes – ULT1 for deeper, lower frequency bass and ULT2 for powerful punchy bass. This speaker ensures the sound spreads regardless of where listeners are in the space and feel the full power of the music.

The party never has to stop thanks to the ULT TOWER 9’s up to 25-hour battery life1, while the ULT TOWER 9AC uses an AC connection without a built-in battery, delivering more powerful sound pressure. The easy-to-carry handle makes it simple to carry or lift and the stable castors help easily pull the speaker so listeners’ favorite tunes can follow wherever they go.

The ULT TOWER 9 and ULT TOWER 9AC do more than just play music — they transform a space into a full-on party experience. The 360° Party Lights create a synchronized lighting display2 that can link up to 100 compatible speakers, syncing both music and lighting seamlessly – filling any space with the ultimate party atmosphere.

The ULT TOWER 9 and ULT TOWER 9AC are also equipped with fun and convenient features, such as karaoke and guitar inputs, as well as the unique TV Sound Booster function that enhances the audio–visual sound experience, while watching everything from live performance videos to movies.

Bring the music anywhere with the ULT FIELD 5 and ULT FIELD 3

Enjoy the beat with the ULT FIELD 5 and ULT FIELD 3, featuring a new shoulder strap for easy on-the-go tunes.3 

The ULT FIELD 5 offers a superior music experience with boosted bass, while the ULT FIELD 3 delivers powerful bass from a compact body.

Experience the immersive ULT POWER SOUND with the ULT FIELD 5 and ULT FIELD 3, engineered to deliver enhanced bass that pulls listeners deeper into every track by hitting the ULT button.

The technology in the ULT FIELD 5 works in harmony for better sound quality. The X-Balanced Speaker Unit produces a clear and powerful sound with a tweeter providing a crisp and spacious sound for high frequencies. The passive radiators are optimized to enhance bass sound.

The ULT FIELD 3 offers power that doesn’t compromise clarity. The speaker delivers powerful sound and crystal-clear vocals from the two-way active driver design, incorporating a dedicated woofer and tweeter. Plus, the layout of the side passive radiators has been optimized to enhance bass sound.

The detachable shoulder strap is perfect for life on the move. The shoulder straps offer multiple carrying options that perfectly project sound wherever needed. This makes it ideal for outdoor adventures3. With the ULT FIELD 5 and ULT FIELD 3, listeners can choose the color that matches their look, from Black and Off White, and an additional Forest Gray colorway with the ULT FIELD 3.

Keep the energy going all night with the ULT FIELD 5’s impressive up to 25-hour battery life1, while the ULT FIELD 3 offers up to 24 hours4 of non-stop power.

With IP66 and IP67 waterproof and dustproof rating5, the ULT FIELD 5 and ULT FIELD 3 are ready for listening wherever users like – and there’s no problem rinsing them off either6. The speakers are also salt-water resistant, which makes them the perfect beach companion.

The 360° Party Lights are also added to the ULT FIELD 5 to bring the party to life. Both speakers include other convenient features, such as Party Connect, Multipoint Connection, Bluetooth® Fast Pair7, and a USB charging port.8

Sing out loud with ULT MIC

The ULT MIC is also being introduced to the ULT POWER SOUND Series. Whether it’s a solo performance or a duet with a friend, take center stage with the ULT MIC and sound incredible every time. Users can sing their hearts out with crystal-clear vocals for karaoke night. Designed to pair seamlessly with our ULT POWER SOUND Series speakers, these wireless microphones instantly connect two wireless mics by inserting dongles into the quarter inch jack mic port, delivering exceptional vocal clarity.

Environment in mind

The ULT POWER SOUND Series is not only designed to deliver powerful sound but also with the environment in mind. No plastics are used in the packaging material9 for ULT FIELD 5, ULT FIELD 3 and ULT MIC. This reflects Sony’s commitment to reducing the environmental impact of its products and practices.

Price and availability

The ULT TOWER 9 is available now with a suggested retail price of $899.99 USD at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT TOWER 9AC is available now with a suggested retail price of $749.99 USD and $999.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT FIELD 5 is available now with a suggested retail price of $329.99 USD and $449.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT FIELD 3 is available now with a suggested retail price of $199.99 USD and $269.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT MIC is available now with a suggested retail price of $149.99 USD and $199.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

For The Music
Sony established the brand platform “For The Music” for its premier consumer and professional audio products and services. With “For The Music,” Sony is affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans by supporting creator vision over everything. To learn more about the “For the Music” brand platform, please visit https://forthemusic.electronics.sony.com/.

About Sony Electronics, Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs.

1 When ULT1/2 on, and the volume level is set to 18, lighting off. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.
2 Only compatible between SRS-XB43, XB33, XB23, XP700, XP500, XG500, XG300, XE300, XE200, LSPX-S3, XV800, XV900, XV500, ULT30, ULT50, ULT70, ULT900, ULT900AC, ULT1000. Wireless Party Chain functions are not applicable for connection. Firmware update required for current models.
3 Do not use any strap other than the supplied shoulder strap. When using the shoulder strap, please take care to avoid snagging or dropping.
4 When ULT on, volume at 22. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.
5 The unit, with the cap fastened securely, has a waterproof specification of IPX7*1 as specified in “Degree of protection against water immersion” of the IEC60529 “Ingress Protection Rating (IP Code)”, and a dustproof specification of IP6X*2 as specified in “Degrees of protection against solid foreign objects”.
6 If the surface of the system gets dirty, do not use detergent, thinner, benzine, alcohol, etc. to clean and do not brush the system. Whether you can completely wash it off or not, depends on the dirt or stain.
7 Google and Android are trademarks of Google LLC.
8 Interoperability and compatibility among Bluetooth® devices vary.
9 Coating and adhesive materials excluded. This varies by region.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sony-electronics-introduces-three-new-speakers-in-the-ult-power-sound-range-featuring-global-superstar-post-malone-302424261.html

SOURCE Sony Electronics, Inc.

Continue Reading

Technology

Revolune and Concept Life Sciences Partner to Help Customers Transition Multiplex IF Assays to Flexible New Workflows

Published

on

By

OBERKOCHEN, Germany, Oct. 27, 2026 /PRNewswire/ — Revolune today announced a partnership with Concept Life Sciences to help biopharma and life sciences customers reassess, transfer, and scale multiplex immunofluorescence assays using Revolune’s flexible staining technology, which now supports 4- to 7-plex assays. 

The collaboration addresses a growing market need as customers evaluate alternatives to existing workflows and reconsider how best to support tissue biomarker research. With Revolune now offering 4- to 7-plex assay capabilities, Concept Life Sciences can help customers transfer established assays onto the Revolune platform, preserve valuable panel know-how, and move more easily from existing workflows to flexible, ready-to-use multiplex formats. 

“Many customers are not starting from a blank page — they already have assays, panels, and tissue biomarker strategies they need to preserve while moving toward more flexible workflows,” said Adrian Arechiga, CCO of Revolune. “Concept Life Sciences brings the translational biology, biomarker, and assay development expertise needed to help customers make that transition practically and confidently.” 

Concept Life Sciences is a leading contract research organization serving the global life sciences industry, with capabilities across discovery, development, analytical services, translational biology, biomarker discovery, spatial biology, and end-to-end chemistry. By combining these capabilities with Revolune’s adaptable multiplex immunofluorescence technology, the companies aim to help customers generate decision-ready tissue biomarker insights while reducing the operational burden of assay transfer and implementation. 

The partnership is designed for research teams that want to retain the scientific value of existing workflows while gaining access to a more flexible platform for multiplex staining. Customers can work with Concept Life Sciences to evaluate assay transfer feasibility, optimize panel design, run tissue staining workflows, and connect resulting biomarker data to broader discovery and development programs. 

“We are excited to work with Revolune to support customers who are rethinking how they approach multiplex tissue analysis,” said Adam Davenport, CSO at Concept Life Sciences. “Together, we can help teams transfer existing assays, explore new panels, and apply multiplex immunofluorescence in ways that support meaningful translational decisions.” 

The Concept Life Sciences partnership forms part of Revolune’s broader strategy to build an ecosystem of partners that support adoption across different customer needs — from specialist service execution to assay migration, translational biology, and integrated R&D support.

Meet Revolune and Concept Life Sciences at SITC 2026

Revolune and Concept Life Sciences will both be attending the Society for Immunotherapy of Cancer (SITC) Annual Meeting, November 4–8, 2026, in Phoenix, Arizona. 

Meet both teams at SITC at Sundown, a relaxed evening of complimentary drinks, dinner and conversation hosted by Concept Life Sciences on November 6, 6.30-8.30 pm. More information: https://www.conceptlifesciences.com/campaigns/sitc-2026.

About Revolune

Revolune is a life science company dedicated to making multiplex immunofluorescence as accessible and practical as routine tissue analysis. Its reagent technologies help laboratories move rapidly from existing primary antibodies to ready-to-use multiplex kits, simplifying spatial biology workflows and enabling researchers to focus on biological questions rather than assay management. 

About Concept Life Sciences

Concept Life Sciences is a leading contract research organisation (CRO) serving the global life sciences industry. For over 25 years, the company, and its heritage companies, have provided consultative and collaborative drug discovery and development services. Our approach, supported by passionate scientists and world-leading capabilities, enables clients to overcome complex scientific challenges and improves program success rates. The company has successfully helped 29 candidates advance to the clinic.

The company offers sophisticated translational biology services coupled with exceptional end-to-end chemistry capabilities to support drug discovery and development across a range of established and emerging modalities, with the ability to seamlessly integrate capabilities and provide bespoke solutions to address client needs.

Collectively, the company’s high-quality services and commitment to customer service across the drug development pathway enhances efficiency in drug discovery, helping clients advance their drugs to clinic in as little as 32 months, well ahead of the industry average of 60 months.

View original content to download multimedia:https://www.prnewswire.com/news-releases/revolune-and-concept-life-sciences-partner-to-help-customers-transition-multiplex-if-assays-to-flexible-new-workflows-302919466.html

SOURCE Revolune

Continue Reading

Technology

From Global Orders to Global Growth: Financial Infrastructure for Mid-Market Exporters

Published

on

By

At the 140th Canton Fair, PhotonPay demonstrates how its stablecoin-centric financial operating system helps growing exporters manage cross-border collections, currency conversion and global payments.

HONG KONG, Oct. 27, 2026 /PRNewswire/ — For a growing homewares exporter, a major overseas order brings opportunity, but also an immediate question: how will the business finance production, cover shipping costs and manage cash until the buyer pays?

A furniture manufacturer may need to pay suppliers weeks or months before receiving the final payment. A home décor or festive-goods exporter may be managing several seasonal orders at once, each with different delivery schedules, payment terms and currencies. As the business expands into more markets, tracking incoming payments, converting currencies and paying suppliers becomes increasingly complex.

These are everyday challenges behind international trade. At the second phase of the 140th Canton Fair, themed “Quality Home Life” and featuring furniture, kitchenware, household items, home decorations, gifts and festive products, PhotonPay is highlighting how financial infrastructure can help growing exporters manage these demands as they expand internationally.

Financial Tools for the Next Stage of Growth

Large multinational companies can draw on dedicated treasury teams, established banking relationships and sophisticated systems to manage funds across markets. Smaller businesses may have simpler payment needs. Mid-market exporters occupy a different position: their operations span multiple countries and currencies, while their finance teams often remain lean.

At the same time, production and freight costs must be covered before all customer payments arrive. Receivables may be spread across currencies and accounts, while suppliers expect payment according to their own schedules. Finance teams must track receipts, reconcile invoices and maintain a clear view of available funds.

Across multiple markets and overlapping orders, these tasks can consume significant time and complicate decisions about when and where to deploy cash. Growing exporters need practical tools to coordinate collections, manage funds across currencies and pay counterparties worldwide, without having to build a large treasury function from scratch.

Connecting Fiat and Stablecoin Rails to Global Business

Bank accounts and fiat payment networks remain central to international trade, connecting businesses to local collection methods and established banking relationships. Stablecoins offer an additional way to transfer value across borders, with transactions possible outside conventional banking hours depending on the network and transaction arrangements.

Connecting fiat and stablecoin rails can give businesses more flexibility in managing cross-border funds. For exporters, the practical value lies in connecting the stages of a cross-border financial workflow: receiving customer payments, converting currencies and making funds available for supplier payments and other business expenses.

PhotonPay is built around this connection. As a stablecoin-centric financial operating system, PhotonPay brings together a cross-border financial infrastructure across both fiat and stablecoin rails.

Its multi-asset wallet supports fiat currencies and stablecoins within a unified environment. Local collection capabilities cover 21 currencies, enabling businesses to receive payments in the currencies their customers use. Through integrated on- and off-ramp services, businesses can convert between fiat and stablecoins, while 24/7 foreign exchange allow funds to move across markets at any time. Cross-border payouts in fiat and stablecoins are available across 200+ countries and territories. Card issuing capabilities also allow companies to manage overseas business spending directly from one platform.

These capabilities connect the key stages of cross-border financial operations, and for growing exporters, this provides a more integrated way to manage international payments as their business expands.

PhotonPay also extends its infrastructure to platforms through Embedded Finance. Its APIs enable B2B platforms, marketplaces and other digital businesses to integrate financial capabilities, including accounts, fiat and stablecoin wallets, global payouts and card issuing, into their own products. This allows platforms to build collection, payment and fund management services into existing workflows and extend financial capabilities to their customers.

Financial Infrastructure That Grows With the Business

For mid-market exporters, international growth brings new customers, more markets and greater demands on financial operations. The ability to manage funds across borders needs to keep pace, supporting everything from the next production run to the next supplier payment and the next market entry.

By connecting fiat and stablecoin rails within one financial operating system, PhotonPay helps growing businesses manage cross-border funds with greater flexibility as they scale internationally.

Visit PhotonPay at Area D, Booths DT1714–DT1718, during the 140th Canton Fair.

About PhotonPay

PhotonPay is a stablecoin-powered payment operating system built for global infrastructure. Designed for modern enterprises, PhotonPay enables businesses to send, receive, convert, and settle funds across both fiat and stablecoin rails through a single, compliance-first integration, spanning 200+ countries and territories.

For more information, visit [www.photonpay.com].

Disclaimer

This material is for general informational purposes only and does not constitute legal, regulatory, tax, accounting, or investment advice, nor an offer or solicitation for any product or service. The availability, features, and regulatory treatment of PhotonPay’s products and services may vary depending on the user’s location, business model, and the laws and regulations that apply. Any descriptions of functionality, performance, efficiency, cost savings, or compliance support (including, without limitation, references to “real‑time”, “24/7”, “high‑efficiency”, or “compliant” solutions) are aspirational or forward‑looking in nature. Actual outcomes may differ due to market conditions, technological constraints, and regulatory developments, and PhotonPay makes no express or implied representation, warranty, or guarantee as to the achievement of any particular result.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/from-global-orders-to-global-growth-financial-infrastructure-for-mid-market-exporters-302920151.html

SOURCE PhotonPay

Continue Reading

Technology

Rockwell Automation Unveils Record-Breaking Innovation Lineup at Automation Fair 2026

Published

on

By

From AI-powered manufacturing and next-generation control to cybersecurity and digital engineering, Rockwell showcases technologies designed to help manufacturers build the future of industrial operations

MILWAUKEE, Oct. 27, 2026 /PRNewswire/ — Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, today announced an expanded product showcase for Automation Fair® 2026. Across the plant floor and enterprise, Rockwell’s latest innovations help manufacturers unlock greater productivity, simplify operations and strengthen resilience in an increasingly complex industrial environment. Together, these technologies demonstrate how AI, automation and digital transformation are reshaping the future of industrial operations.

At Automation Fair 2026, attendees will get an exclusive look at new technologies designed to help manufacturers modernize production, accelerate decision-making and scale innovation with greater confidence. The innovations span Rockwell’s automation and software portfolio showcasing practical applications that address some of the industry’s most pressing operational challenges.

“Production systems today are balancing growth, workforce challenges, cybersecurity threats and the need to adapt faster than ever before,” said Matheus Bulho, senior vice president, software & control, Rockwell Automation. “At Automation Fair 2026, we’re bringing together hardware, software and industrial intelligence in new ways, giving customers the tools to move faster, adapt with confidence and create more resilient and autonomous operations.”

Among the list of record-breaking innovative new technologies being showcased are:

LogixEdge™ Controller, enhancing the power of Logix with new form factors and seamless integration of IT and OT workloads that further amplify Logix’s powerful multidiscipline control and information capabilities, including AI workloads that enable autonomous controlCompactLogix® 5390 Controller, delivering enhanced performance and security with greater scalability for modern production system environments.PointMax™ I/O, a next-generation I/O platform designed to simplify deployment and support high-performance machine applications.Armor™ PowerFlex® 330 Integrated Drive Motor, combining motor and drive functionality in a compact solution to reduce complexity and accelerate installation.EtherNet/IP™ In-cabinet Solution, helping manufacturers simplify what it takes to construct, wire, deploy and manage industrial control systems more efficiently.FactoryTalk® Optix™ Version 1.9 and new OptixPanel™ Pro and PanelView™ Pro graphic terminals, providing expanded visualization capabilities across larger distributed systems, enhanced security and a modern operator experience.FactoryTalk® Conductor™, enabling organizations to orchestrate industrial intelligence and agentic engineering across design, operations and maintenance for their entire operations.FactoryTalk® AssetIQ™, FactoryTalk® Design Workbench™ and FactoryTalk® ResilientEdge™ software, helping customers simplify enterprise OT asset management, streamline engineering and improve resilience of edge deployments.New AI innovations for the Plex Smart Manufacturing Platform™ and AI-powered Quality Management capabilities, bringing practical artificial intelligence to everyday manufacturing workflows.Expanded cybersecurity offerings, including SecureOT™ Platform Managed Services, OT Cybersecurity Assessment Suite, and capabilities designed to support OEMs in building more secure machines from the start

In addition to product announcements, attendees will have the opportunity to experience live demonstrations, engage with Rockwell Automation experts and partners and explore the innovations driving greater productivity, flexibility and resilience across manufacturing.

Registration is now open. Join thousands of industrial professionals at Automation Fair 2026 and be among the first to experience Rockwell’s latest innovations in action. Register today at automationfair.com.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/rockwell-automation-unveils-record-breaking-innovation-lineup-at-automation-fair-2026-302907266.html

SOURCE Rockwell Automation, Inc.

Continue Reading

Trending