Connect with us

Technology

“India has the oldest and most profound culture of storytelling. We learnt everything from storytelling – from the code of conduct to our belief system”: Imtiaz Ali at India Global Forum’s NXT25

Published

on

MUMBAI, India, April 10, 2025 /PRNewswire/ — Storytelling, cinema, and digital content took the spotlight at ‘Making WAVES – the Culture Forum’ hosted during the India Global Forum’s NXT25: Leading the Leap Summit at the Jio World Convention Centre on April 8. The forum brought together some of India’s most iconic voices across entertainment and media to explore the evolving narrative of India emerging as a global powerhouse for content and digital innovation.

In a Fireside Chat titled, ‘Making WAVES – India as a Global Content Hub’, renowned Director and Writer Imtiaz Ali, said: “As a storyteller, I do not have to worry about what everybody likes. The way to find out the code is by finding what I would like. Since I have been in the film industry, I have been told that formula (movie success) is not working. Thank God for that, because if the formula worked, none of us would be here making movies. We (India) have the oldest and most profound culture of storytelling. We learnt everything from storytelling. Everything has been learnt from stories, from the code of conduct to our belief system.”

Continuing the conversation, Monika Shergill, Vice President – Content, Netflix India, highlighted: “The beautiful confluence of creativity and technology has allowed the creators not to be limited to where they are. The biggest enabler of this trend is a resurgence of hyperlocal. Indian audiences are among the most experiential, diverse, curious, and fantastic audiences. As streamers, storytellers, and creators, we must take advantage of this opportunity.”

This was followed by a conversation with Ekta Kapoor, Joint MD, Balaji Telefilms LTD, on the Intersection of Art, Success & Global Influence. She said, “There are different metrics of success for everyone. At Balaji and I, as content providers, believe success comes in three or four ways: getting the economics right, creating impact, and earning recognition.” On a lighter note, when asked about the upcoming remake of her hit TV show, Kyunki Saas Bhi Kabhi Bahu Thi, Kapoor teased the return of actor and politician Smriti Irani, saying: “We are bringing politics into entertainment or a politician.”

Later, in a Fireside Chat on ‘Inspiring Journeys’, noted actress Fatima Sana Shaikh, opened up about the challenges she faced and said: “This industry has no set rules or frameworks; if it has worked for someone, it doesn’t mean it will work for you. Nothing is permanent, not the highs or lows. We cannot get too attached to fame or failure; work is not our identity.”

Talking about her inspiration, Fatima, said: “I enjoy Kangana’s work. She is an incredible actor. She was one of the first ones to come from the outside and do different movies, like Queen & Tanu Weds Manu.”

Co-hosted with the Ministry of Information & Broadcasting, the Culture Forum also served as a precursor to the upcoming World Audio Visual & Entertainment Summit (WAVES). Speaking on the occasion, Achal Malhotra, CEO, WAVES, National Film Development Corporation Ltd., said: “Most of us have started hearing about WAVES very recently but this was envisioned by our Hon’ Prime Minister way back in 2019. We have done a lot of look and see of the other great shows happening around the world. Therefore, we realised that with technology the way we produce content and the way we are seeing content consumption and also content delivery is changing at a pace we really don’t know what’s going to be the next tool that’s going to come.”

Bringing together CEOs, policymakers, global investors, and industry disruptors, NXT25 explores the biggest trends shaping India’s future on the world stage, spotlighting India’s ambitions for the next 25 years and its emergence as a global powerhouse in investment, technology, sustainability, and innovation.

For session highlights and speaker insights, click here

The summit is supported by the UK Government, Government of Maharashtra, and the Commerce Ministry of India. Bloomberg TV is the official international media partner.

About India Global Forum

India Global Forum tells the story of contemporary India. The pace of change and growth India has set itself is an opportunity for the world. IGF is the gateway for businesses and nations to help seize that opportunity. To know more, click here.

Social Media Handles & Hashtag to Follow
Twitter: @IGFUpdates & @manojladwa
LinkedIn: India Global Forum
#IGFMumbai

Photo: https://mma.prnewswire.com/media/2661796/India_Global_Forum.jpg
Logo: https://mma.prnewswire.com/media/2566069/IGF_Logo.jpg

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/india-has-the-oldest-and-most-profound-culture-of-storytelling-we-learnt-everything-from-storytelling—from-the-code-of-conduct-to-our-belief-system-imtiaz-ali-at-india-global-forums-nxt25-302425498.html

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Meiyume (Group) LTD Achieves EcoVadis Gold Rating for 2026, Reinforcing Commitment to Sustainable Beauty

Published

on

By

HONG KONG, May 4, 2026 /PRNewswire/ — Meiyume (Group) LTD has achieved the EcoVadis Gold rating for 2026, with the company being in the 96th percentile globally and among the top-performing companies for sustainability.

EcoVadis evaluates companies across environment, labour and human rights, ethics, and sustainable procurement. The Gold rating reflects Meiyume’s strong performance and continued commitment to embedding sustainability across its supply chain.

A supplier’s commitment to sustainability is increasingly important to brands, as they work to meet rising regulatory requirements and evolving consumer expectations for transparency and responsible practices. In this landscape, choosing the right partners is essential. Partners like Meiyume play a key role in enabling more responsible, future-ready solutions while helping to strengthen sustainability standards across the supply chain.

A Holistic Sustainability Strategy: Meiyume’s 5Ps Framework

Meiyume’s sustainability approach is guided by its 5Ps framework: Product, Process, Places, People, and Principle, ensuring a comprehensive integration across the business:

Product – Advancing sustainable innovation in formulations and packaging

Process – Strengthening responsible sourcing and supply chain practices

Places – Enhancing operational efficiency and environmental performance

People – Fostering an inclusive and supportive workplace

Principle – Upholding strong governance and compliance standards

Sustainability as an Ongoing Journey

While the EcoVadis Gold rating marks an important milestone, Meiyume views sustainability as an ongoing journey. The company remains committed to strengthening its sustainability performance and supporting beauty and personal care brands in achieving their sustainability goals.

About Meiyume:

Formerly LF Beauty, Meiyume offers end-to-end beauty solutions—packaging, ODM, OEM —grounded in sustainability and insights. Powered by it’s Beauty Intelligence Platform and a global sourcing network, Meiyume brings visions to life with agility, intelligence, and responsibility.

https://meiyume.com/
2/F HK Spinners Industrial Building, Phases I & II, 800 Cheung Sha Wan Road, Kowloon, Hong Kong

SOURCE Meiyume

Continue Reading

Technology

Marketna: Launching Smart Arabic Platform for Digital Classified Ads

Published

on

By

DUBAI, UAE, May 4, 2026 /PRNewswire/ — “Marketna” has announced the launch of its new digital classified advertising platform for the Arab world, available through its mobile app and website.

With the slogan “Easy Buy and Sell,” Marketna is a platform connecting buyers and sellers across various sectors, including cars, property, electronics, home furniture and appliances, jobs, and services, enabling users to advertise and sell almost anything.

 

 

The platform, enhanced with artificial intelligence technologies, aims to simplify the online advertising process through a secure and user-friendly environment.

Marketna offers its services in both Arabic and English, currently covering nine Arab countries: the UAE, Saudi Arabia, Egypt, Jordan, Kuwait, Qatar, Oman, Bahrain, and Lebanon. Expansion is underway to include Syria, Iraq, Morocco, Algeria, Tunisia, and Libya, along with the addition of French as a supported language.

This initiative comes as part of Marketna’s vision to become a leading digital e-commerce platform across the Arab world, with a focus on the quality of user experience.

Marketna aims to build an inclusive online community that connects the region’s markets, thereby boosting the prosperity of the Arab digital economy.

Smooth and Easy Classified Ad Creation and Publishing

Marketna is built on four core pillars that make the buying and selling experience unique:

Speed and Simplicity: One-step registration and three-step ad postingSafety and Trust: Focus on protecting user data and privacyPremium Service: Fast ad approval and exceptional customer supportGreater Outreach: Maximum exposure to the target audience

Supporting Individuals and Business Owners

The platform offers individual sellers additional features through a “Premium” membership, granting ongoing benefits such as the ability to publish unlimited ads, extended ad validity, priority in search results, and a special seller badge.

Through a “Business” account, which can be created in just a few minutes, Marketna provides dedicated accounts for small, medium, and large business owners, enabling them to advertise cars and real estate in a professional way.

New users, both individuals and merchants, can post their basic ads for free, and receive exclusive discounts to boost their ads upon upgrading to a “Premium” or “Business Plus” membership, allowing them to reach a larger pool of potential buyers.

An Optimal User Experience via the Marketna Smart App

The Marketna Classified Ads Smart App is available for Android devices on the Google Play Store, allowing users to browse ads and post listings from anywhere, at any time, with the ability to communicate directly through in-app chat.

The app features a simplified, modern, and responsive interface. An iOS version for Apple devices is coming soon, with the goal of supporting all users.

For more information about Marketna and its services, visit the official website at https://marketna.com.

Photo: https://mma.prnewswire.com/media/2963238/Marketna_Classified_Ads.jpg
Logo: https://mma.prnewswire.com/media/2963239/Marketna_Logo.jpg

 

 

View original content:https://www.prnewswire.com/news-releases/marketna-launching-smart-arabic-platform-for-digital-classified-ads-302758903.html

SOURCE Marketna

Continue Reading

Technology

2026 Hong Kong Corporate Gift Purchasing Trends Report: BeGiftHK Reveals “Specialization and Wellness” as the New Standard for Corporate Gifting

Published

on

By

HONG KONG, May 4, 2026 /PRNewswire/ — BeGiftHK, a leading professional corporate gift company in Hong Kong, today officially released the “2026 Corporate Gift Purchasing Trends Report.” The report highlights that following profound changes in corporate culture in the post-pandemic era, the Hong Kong B2B gift market has officially moved away from the “low-price, high-volume” model. It has been replaced by a new purchasing logic centered on “Employee Wellness” and “Brand Specialization.”

Pickleball Customization: The New Corporate Sports Social Favorite of 2026

The most prominent trend highlighted in the report is the strong rise of “sports social gifts.” Data shows that in the first quarter of 2026, inquiries for Pickleball customization equipment surged by 210% compared to the same period last year.

A spokesperson for BeGiftHK analyzed: “In 2026, a corporate gift is no longer just an object; it is a brand touchpoint. Due to its low entry barrier and high participation across all age groups, Pickleball has become the top choice for large enterprises for hosting Team Building and ESG promotion activities. The professional-grade T700 carbon fiber paddles we provide, combined with high-quality customized designs, successfully transform the act of gifting into a highly social brand experience.”

Technology Defines Authority: Full-Color UV Digital Printing Enhances Corporate Image

Regarding the craftsmanship requirements for gift customization, purchasers in 2026 have demonstrated unprecedented attention to detail. The report indicates that over 85% of multinational organizations and financial enterprises prioritize the precision of printing technology when selecting a Hong Kong corporate gift company.

BeGiftHK has addressed the limitations of traditional screen printing, such as the inability to render gradients and high-precision logos, by introducing cutting-edge “Full-Color UV Digital Printing” technology. This commitment to professionalism has led BeGiftHK to frequently receive high praise as a “Souvenir Recommendation of the Year” in various commercial evaluations.

ESG Transformation: From “Green Products” to “Social Responsibility”

The report concludes by emphasizing that ESG factors have permeated every stage of the purchasing decision. In 2026, the demand for “Recycled PET (RPET)” materials and “Sustainable Sports Solutions” among Hong Kong enterprises consistently accounted for over 40% of the market share. Through its robust supply chain accumulated over years of deep cultivation in the Hong Kong market, BeGiftHK not only provides eco-friendly materials but also assists organizations in planning gift solutions with social impact, integrating “ESG narratives” into every exquisite gift box.

Rooted in Hong Kong, Defining the Future

As an established authoritative brand in the market, BeGiftHK, with its keen market insights and excellent execution, has successfully provided one-stop corporate gift customization services for numerous NGOs, educational institutions, and Fortune 500 companies. Looking ahead, the company will continue to drive industry innovation, creating the most valuable brand souvenirs for Hong Kong organizations with a more professional and forward-looking vision.

About BeGiftHK

BeGiftHK is a professional gift solution provider headquartered in Hong Kong. The company is committed to providing customers with closed-loop gift customization services, including design, production, quality inspection, and logistics, through innovative technology and a unique industry perspective. With the core concepts of “Professionalism, Design, and Value,” BeGiftHK is a designated gift partner for many large-scale events and corporate anniversary celebrations in Hong Kong.

Media Inquiries, please contact:

Contact Person: BeGiftHK Customer Service DepartmentCompany Name: Ideas Promotion Ltd (BeGiftHK)Phone: +852 3490 6532Email: info@ideaspromotion.com.hkWebsite: https://begifthk.com

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/2026-hong-kong-corporate-gift-purchasing-trends-report-begifthk-reveals-specialization-and-wellness-as-the-new-standard-for-corporate-gifting-302758672.html

SOURCE BeGiftHK

Continue Reading

Trending