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AdTech Market Poised to Reach $1,580.86 Billion by 2030 at CAGR 14.4% – Grand View Research, Inc.

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SAN FRANCISCO, April 28, 2025 /PRNewswire/ — The global AdTech market size is expected to reach USD 1,580.86 billion by 2030, registering a CAGR of 14.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Driven by demand for data-driven advertising, advancements in programmatic advertising, and AI integration, the market is transforming with a focus on utilizing consumer data to improve ad targeting and campaign performance. Programmatic advertising, which automates ad buying and selling in real-time, is becoming prevalent across digital platforms, optimizing ad buying and improving targeting accuracy. This shift revolutionizes media purchasing and selling, providing more accurate control over ad placement.

Meanwhile, the market faces growing concerns over privacy laws and data security, with regulations like GDPR and CCPA requiring responsible user data management. Companies are evolving by investing in safer practices and promoting transparency. The phase-out of third-party cookies is driving a focus on alternative solutions. Market leaders such as Google, Amazon, and Meta offer sophisticated targeting and AI-based solutions, while firms like LiveRamp develop cookie-less identity solutions to address compliance and uphold customer trust. Collaborations between SSPs and media platforms optimize publishers’ inventory and revenue, shaping the market’s future.

Request a free sample copy or view report summary – AdTech Market

North America dominated the market in 2024, driven by high internet penetration, strong infrastructure, and AI adoption. The U.S. led the region, fueled by programmatic purchasing, AI-powered targeting, and CTV/OTT growth. Key players, including Google, The Trade Desk, Adobe, and Magnite, drive industry trends through innovative solutions, mergers and acquisitions. They focus on end-user concentration, offering transparent data practices and interactive ad experiences. The growth of CTV and FAST platforms provides new opportunities for marketers, with commercials that are shoppable and sponsored content enhancing viewer engagement. These players position the U.S. as a leader in digital ad innovation.

Read full market research report on AdTech Market with TOC – AdTech Market Size, Share & Trends Analysis Report By Platform (Mobile, Web), By Solution (Demand-Side Platforms, Supply-Side Platforms), By Advertising Type, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2025 – 2030 

AdTech Market Report Highlights:

Based on solution, the demand-side platforms (DSPs) segment dominated the market with a revenue share of 33% in 2024. DSPs enable real-time bidding and targeting of particular audiences, leveraging AI and machine learning to optimize ad spend and ROI. The segment is likely to retain their leading position as programmatic advertising grows.Search advertising held the largest market share in 2024, driven by its ability to deliver targeted ads based on user intent. AI and machine learning have enhanced their effectiveness, and it is likely to continue growing as a key performance-led marketing strategy.The mobile platform segment dominated the market in 2024, driven by smartphone adoption, mobile internet penetration, and mobile-first behavior. Advancements in AI and machine learning enabled targeted ads, while 5G integration enhanced performance, making mobile the preferred platform for advertisers.North America dominated the market in 2024 with over 35% share, driven by strong digital infrastructure, high internet penetration, and AI adoption. The growth of OTT and CTV platforms also created new opportunities for marketers, fueling further market expansion.

AdTech Market Segmentation

Grand View Research has segmented the global AdTech market based on solution, advertising type, enterprise size, platform, industry vertical, and region:

AdTech Market – Solution Outlook (Revenue, USD Million, 2018 – 2030)

Demand-Side Platforms (DSPs)Supply-Side Platforms (SSPs)Ad NetworksData Management Platforms (DMPs)Others

AdTech Market – Advertising Type Outlook (Revenue, USD Million, 2018 – 2030)

Programmatic AdvertisingSearch AdvertisingDisplay AdvertisingMobile AdvertisingEmail MarketingNative AdvertisingOthers

AdTech Market – Enterprise Size Outlook (Revenue, USD Million, 2018 – 2030)

Small and Medium Enterprise (SME)Large Enterprise

AdTech Market – Platform Outlook (Revenue, USD Million, 2018 – 2030)

MobileWebOthers

AdTech Industry Vertical Outlook (Revenue, USD Million, 2018 – 2030)

Media & EntertainmentBFSIEducationRetail & Consumer GoodsIT & TelecomHealthcareOthers

AdTech Regional Outlook (Revenue, USD Million, 2018 – 2030)

North AmericaU.S.CanadaMexicoEuropeGermanyUKFranceAsia PacificChinaJapanIndiaSouth KoreaAustraliaLatin AmericaBrazilMEASaudi ArabiaUAESouth Africa

List of Key Players in the AdTech Market

AdobeAlibaba Group Holding LimitedAmazon.com, Inc.CriteoFacebook IncorporationGoogle IncorporationMicrosoft IncorporationSpotXTwitter IncorporationVerizon

Check out more related studies published by Grand View Research:

Marketing Technology Market – The global marketing technology market size is anticipated to reach USD 1,379.27 billion in 2030 and is projected to grow at a CAGR of 19.9% from 2025 to 2030, according to a new report by Grand View Research, Inc.Smart Advertising Services Market – The global smart advertising services market size is expected to reach USD 1.87 trillion by 2030, expanding at a CAGR of 20.4% during the forecast period, according to a new report by Grand View Research, Inc. Advertisers have realized that presenting high-quality digital media on digital displays is particularly helping in capturing consumer attention, encouraging consumer interaction, and increasing brand recognition, which is particularly driving the demand for smart advertising services.U.S. AdTech Market – The U.S. AdTech market size is expected to reach USD 576.59 billion by 2030 and is projected to grow at a CAGR of 11.4% from 2024 to 2030. The U.S. market growth expansion is due to its economic power, technological advancements, large consumer base, and favorable regulatory environment, allowing companies to develop and implement advanced advertising technologies and reach their target audience effectively. Several key trends such as the increasing significance of Connected TV (CTV), subtle integration of consumer experiences, and increasing importance of geotargeting, hyper-personalization, and contextual advertising strategies are fueling the market growth.

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

Explore Horizon Databook – The world’s most expansive market intelligence platform developed by Grand View Research. Gain insights from 30K+ Global & Regional Reports, 120K+ Country Reports, 1.2M+ Market Statistics, 200K+ Company Profiles, and 5 business solutions encompassing ESG and Sustainability Consulting, Procurement Intelligence, Pricing Index and Analysis, and Consumer Analytics.

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Corgi Insurance Announces Artist Residency to Support Local Creatives at Corgi Cafe

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SAN FRANCISCO, July 20, 2026 /PRNewswire/ — Corgi Insurance has announced the launch of its Artist Residency Program, a new initiative designed to support artists, illustrators, writers, photographers, filmmakers, and creators working at the intersection of technology and culture.

The residency will be based at Corgi Cafe, the company’s 24/7 community space in San Francisco built for founders, engineers, investors, and operators. Since opening, the cafe has become a home for hackathons, demo days, founder dinners, product launches, and late-night building sessions. With the residency, Corgi is expanding that community to include the creatives documenting, interpreting, and shaping this moment in technology.

Residents will receive workspace at the cafe’s central warehouse in San Francisco, featuring 30-foot ceilings, creative tools and materials, access to Corgi’s network of founders and builders, and opportunities to showcase their work through exhibitions, talks, installations, publications, and community events. The program gives artists proximity to the people and ideas driving technological change while bringing creative perspectives and storytelling into the startup ecosystem.

The launch reflects Corgi’s belief that the next generation of iconic technology companies will be built not only by engineers and operators, but also by writers, designers, filmmakers, and artists capable of translating complex ideas into culture.

“I fell in love with art and culture while working in crypto and digital art. Seeing creators flourish around community and new technology shaped me deeply, and that vision now lives on through Corgi Cafe,” said Trevor Owens, Head of Cafe at Corgi. “Some of the most important movements in digital art emerged not from institutions, but from people gathering in shared spaces, experimenting together, and supporting one another’s work. We want to bring that same ethos to Corgi Cafe. San Francisco has an incredible community of local artists, and the Artist Residency is our way of investing in the people documenting, interpreting, and shaping this moment in technology and culture.”

The Artist Residency is an effort to make Corgi Cafe a place not only where companies are built, but where culture around technology is created. Applications for the inaugural Corgi Artist Residency are now open. Local artists interested in joining San Francisco’s builder community and creating work alongside founders, engineers, and operators can apply today. The residency will launch in San Francisco before expanding to additional Corgi Cafe locations across the country. Apply here: corgicafe.com/residency

About Corgi

Corgi Insurance is the first AI-native insurance company. Backed by decades of insurance expertise, Corgi has raised $374 million since its founding, most recently at a $2.6B valuation.

Media Contact: Erika Lee, erika@corgi.com 

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Infobip research reveals APAC businesses scaling AI-powered defenses to counter surge in automated fraud

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Fraudsters are leveraging AI to automate and personalize attacks, but enterprises are fighting back

KUALA LUMPUR, Malaysia, July 21, 2026 /PRNewswire/ — New research from global AI-first cloud communications platform Infobip reveals a growing surge in AI-powered fraud and enterprise defenses. Analyzing billions of interactions globally, Infobip’s 2026 Fraud & Security Report highlights a year of dramatic contrasts. There have been record volumes of blocked fraudulent traffic alongside the rapid scaling of intelligent, AI-powered defenses.

The report reveals that while fraudsters are using AI to scale and personalize harmful messaging, leading to a 77% increase in detected threats, businesses are responding in kind. Adoption of AI-powered fraud detection grew by 71% year-on-year, while pattern-based detection increased by 105%, underscoring a shift toward adaptive security.

Matija Ražem, Chief Commercial Telecom Officer at Infobip, said: “Fraudsters are using AI to automate and scale campaigns faster than ever, but AI-powered protection is evolving just as fast. The significant growth in AI-driven detection proves that leading organizations are no longer treating security as an afterthought, they are building it directly into their communication infrastructure.”

The report also highlights distinct fraud trends emerging across the Asia Pacific region.

Across APAC, enterprises are navigating an increasingly complex fraud environment as digital engagement and mobile-first banking continue to accelerate. At the network level, APAC is among the most technologically advanced regions based on Infobip data. Operator firewalls are highly automated, while mature AI-powered detection models can identify and block most threats without human intervention.

At the enterprise level, however, OTP-based fraud remains a significant challenge in several key markets. Certain territories continue to record elevated suspicious authentication rates, indicating structural fraud patterns rather than isolated campaigns.

Regulatory scrutiny is also intensifying across the region. In countries such as the Philippines, Malaysia, Singapore, and India, regulators have introduced stronger authentication requirements, reflecting a broader regional shift toward treating SMS OTP vulnerabilities as both a security and compliance priority.

This growing focus on fraud prevention is driving stronger enterprise action across APAC. For example, PLDT Enterprise strengthened security across Smart’s network after deploying Infobip’s SMS and Voice Firewall. The deployment helped reduce spam, smishing, and fraudulent SMS traffic, blocking more than 1.3 billion spam and fraud attempts while improving SMS delivery and overall network security.

“In APAC’s rapidly growing digital economy, trust is emerging as a key competitive advantage, and businesses need to make Network APIs a core part of their fraud prevention and authentication strategy. Companies should consider leveraging Network APIs’ capabilities such as Number Verify, SIM Swap detection, KYC Match, and Device Location Verification to better stay ahead of evolving threats while delivering seamless customer experiences. By taking this a step further and orchestrating these capabilities through a CPaaS platform, businesses can create a centralized, resilient security framework that helps reduce fraud without disrupting the user experience,” commented Goran Valjak, Director of Telecom Growth and Strategy Asia at Infobip.

Download the full Fraud & Security Trends 2026 report to find out more insights: https://bit.ly/3R2W9pl.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and CTO Izabel Jelenić.

Recent award wins include:

Infobip ranked #16 in Fortune’s Europe’s Most Innovative Companies 2026 (June 2026), up from its inaugural #68 ranking in 2025.Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the fourth consecutive year. Positioned furthest for Completeness of Vision for the second time (May 2026)Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026) Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024) Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)

 

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Brown Health Medical Group-MA Data Breach Alert: Edelson Lechtzin LLP Investigates Class Action Claims

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National data breach law firm offering free case evaluations to individuals whose Social Security numbers, financial account information, government-issued IDs, and health records may have been exposed in the Brown Health Medical Group-MA data breach.

NEWTOWN, Pa., July 20, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Brown Health Medical Group-MA data breach, a cybersecurity incident that exposed the sensitive personal, financial, and health information of hundreds of thousands of patients. Lifespan Physician Group of Massachusetts, Inc., which does business as Brown Health Medical Group-MA, reported the breach to the Vermont Attorney General’s Office on July 16, 2026.

What Happened

According to a report filed with the Vermont Attorney General’s Office on July 16, 2026, Lifespan Physician Group of Massachusetts, Inc., doing business as Brown Health Medical Group-MA, experienced a data breach that may have exposed sensitive personal, financial, and health information entrusted to it by its patients. The incident affected at least 290,357 residents of Massachusetts and 86 residents of Vermont. Brown Health Medical Group-MA has not publicly disclosed the total number of individuals affected across all states.

Information Exposed

The Brown Health Medical Group-MA data breach may have compromised a broad range of sensitive personal, financial, and health information. According to the notice filed with the Vermont Attorney General, the exposed data may include Social Security numbers, financial account codes, credit and debit account information, government-issued identification numbers, driver’s license numbers, and health and medical records.

Who May Be Impacted

Individuals who are notified that their information was involved in the Brown Health Medical Group-MA data breach — including patients of Brown Health Medical Group-MA and its affiliated physician practices — may face an increased risk of identity theft, financial fraud, and medical identity theft.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal, financial, and health information may have been compromised in the Brown Health Medical Group-MA data breach. Through such an action, affected individuals may be able to recover compensation for loss of privacy, time spent responding to the breach, out-of-pocket costs, and other harms. The firm will evaluate your rights and potential claims at no cost.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

Recommended Protective Steps

Review your account statements, credit reports, and any explanation-of-benefits statements from your health insurer regularly, and remain vigilant for suspicious activity. If Brown Health Medical Group-MA offered you complimentary credit monitoring or identity protection services, consider enrolling before any deadline stated in your notice. Confirm whether your information was involved in the incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts or a security freeze on your credit, and consider requesting an IRS Identity Protection PIN to guard against tax-related fraud.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

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