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AdTech Market Poised to Reach $1,580.86 Billion by 2030 at CAGR 14.4% – Grand View Research, Inc.

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SAN FRANCISCO, April 28, 2025 /PRNewswire/ — The global AdTech market size is expected to reach USD 1,580.86 billion by 2030, registering a CAGR of 14.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Driven by demand for data-driven advertising, advancements in programmatic advertising, and AI integration, the market is transforming with a focus on utilizing consumer data to improve ad targeting and campaign performance. Programmatic advertising, which automates ad buying and selling in real-time, is becoming prevalent across digital platforms, optimizing ad buying and improving targeting accuracy. This shift revolutionizes media purchasing and selling, providing more accurate control over ad placement.

Meanwhile, the market faces growing concerns over privacy laws and data security, with regulations like GDPR and CCPA requiring responsible user data management. Companies are evolving by investing in safer practices and promoting transparency. The phase-out of third-party cookies is driving a focus on alternative solutions. Market leaders such as Google, Amazon, and Meta offer sophisticated targeting and AI-based solutions, while firms like LiveRamp develop cookie-less identity solutions to address compliance and uphold customer trust. Collaborations between SSPs and media platforms optimize publishers’ inventory and revenue, shaping the market’s future.

Request a free sample copy or view report summary – AdTech Market

North America dominated the market in 2024, driven by high internet penetration, strong infrastructure, and AI adoption. The U.S. led the region, fueled by programmatic purchasing, AI-powered targeting, and CTV/OTT growth. Key players, including Google, The Trade Desk, Adobe, and Magnite, drive industry trends through innovative solutions, mergers and acquisitions. They focus on end-user concentration, offering transparent data practices and interactive ad experiences. The growth of CTV and FAST platforms provides new opportunities for marketers, with commercials that are shoppable and sponsored content enhancing viewer engagement. These players position the U.S. as a leader in digital ad innovation.

Read full market research report on AdTech Market with TOC – AdTech Market Size, Share & Trends Analysis Report By Platform (Mobile, Web), By Solution (Demand-Side Platforms, Supply-Side Platforms), By Advertising Type, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2025 – 2030 

AdTech Market Report Highlights:

Based on solution, the demand-side platforms (DSPs) segment dominated the market with a revenue share of 33% in 2024. DSPs enable real-time bidding and targeting of particular audiences, leveraging AI and machine learning to optimize ad spend and ROI. The segment is likely to retain their leading position as programmatic advertising grows.Search advertising held the largest market share in 2024, driven by its ability to deliver targeted ads based on user intent. AI and machine learning have enhanced their effectiveness, and it is likely to continue growing as a key performance-led marketing strategy.The mobile platform segment dominated the market in 2024, driven by smartphone adoption, mobile internet penetration, and mobile-first behavior. Advancements in AI and machine learning enabled targeted ads, while 5G integration enhanced performance, making mobile the preferred platform for advertisers.North America dominated the market in 2024 with over 35% share, driven by strong digital infrastructure, high internet penetration, and AI adoption. The growth of OTT and CTV platforms also created new opportunities for marketers, fueling further market expansion.

AdTech Market Segmentation

Grand View Research has segmented the global AdTech market based on solution, advertising type, enterprise size, platform, industry vertical, and region:

AdTech Market – Solution Outlook (Revenue, USD Million, 2018 – 2030)

Demand-Side Platforms (DSPs)Supply-Side Platforms (SSPs)Ad NetworksData Management Platforms (DMPs)Others

AdTech Market – Advertising Type Outlook (Revenue, USD Million, 2018 – 2030)

Programmatic AdvertisingSearch AdvertisingDisplay AdvertisingMobile AdvertisingEmail MarketingNative AdvertisingOthers

AdTech Market – Enterprise Size Outlook (Revenue, USD Million, 2018 – 2030)

Small and Medium Enterprise (SME)Large Enterprise

AdTech Market – Platform Outlook (Revenue, USD Million, 2018 – 2030)

MobileWebOthers

AdTech Industry Vertical Outlook (Revenue, USD Million, 2018 – 2030)

Media & EntertainmentBFSIEducationRetail & Consumer GoodsIT & TelecomHealthcareOthers

AdTech Regional Outlook (Revenue, USD Million, 2018 – 2030)

North AmericaU.S.CanadaMexicoEuropeGermanyUKFranceAsia PacificChinaJapanIndiaSouth KoreaAustraliaLatin AmericaBrazilMEASaudi ArabiaUAESouth Africa

List of Key Players in the AdTech Market

AdobeAlibaba Group Holding LimitedAmazon.com, Inc.CriteoFacebook IncorporationGoogle IncorporationMicrosoft IncorporationSpotXTwitter IncorporationVerizon

Check out more related studies published by Grand View Research:

Marketing Technology Market – The global marketing technology market size is anticipated to reach USD 1,379.27 billion in 2030 and is projected to grow at a CAGR of 19.9% from 2025 to 2030, according to a new report by Grand View Research, Inc.Smart Advertising Services Market – The global smart advertising services market size is expected to reach USD 1.87 trillion by 2030, expanding at a CAGR of 20.4% during the forecast period, according to a new report by Grand View Research, Inc. Advertisers have realized that presenting high-quality digital media on digital displays is particularly helping in capturing consumer attention, encouraging consumer interaction, and increasing brand recognition, which is particularly driving the demand for smart advertising services.U.S. AdTech Market – The U.S. AdTech market size is expected to reach USD 576.59 billion by 2030 and is projected to grow at a CAGR of 11.4% from 2024 to 2030. The U.S. market growth expansion is due to its economic power, technological advancements, large consumer base, and favorable regulatory environment, allowing companies to develop and implement advanced advertising technologies and reach their target audience effectively. Several key trends such as the increasing significance of Connected TV (CTV), subtle integration of consumer experiences, and increasing importance of geotargeting, hyper-personalization, and contextual advertising strategies are fueling the market growth.

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

Explore Horizon Databook – The world’s most expansive market intelligence platform developed by Grand View Research. Gain insights from 30K+ Global & Regional Reports, 120K+ Country Reports, 1.2M+ Market Statistics, 200K+ Company Profiles, and 5 business solutions encompassing ESG and Sustainability Consulting, Procurement Intelligence, Pricing Index and Analysis, and Consumer Analytics.

Contact:
Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc.
Phone: 1-415-349-0058
Toll Free: 1-888-202-9519
Email: sales@grandviewresearch.com
Web: https://www.grandviewresearch.com
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Hisense Celebrates Earth Day: The Quiet Green Shift Happening Inside Households Through Smarter Appliances

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DUBAI, UAE, April 22, 2026 /PRNewswire/ — There’s something futuristic about a refrigerator that thinks for itself. Not in a science-fiction, take-over-the-world kind of way, but in the everyday miracle of a 620-litre side-by-side unit deciding, on its own, that 3am is the perfect time to run its compressor at minimal power because nobody’s opening the door anyway.

This is the green revolution that nobody talks about at climate summits. While world leaders debate carbon credits and industrial emissions, a quieter transformation is unfolding in kitchens, utility rooms, and living spaces across the UAE and beyond. It happens every time a washing machine calculates the precise amount of water needed for that half-load of towels, or when an air conditioner’s inverter technology throttles down instead of cycling on and off like an energy-guzzling metronome.

Earth Day, falling on 22 April this year, typically conjures images of tree-planting ceremonies and beach clean-ups. Worthy endeavours, certainly. But the environmental impact of what sits in your home, running twenty-four hours a day, seven days a week, fifty-two weeks a year, rarely gets the attention it deserves.

On average, washing machines use 19 gallons of water per load, and the average household runs between 5 and 6 loads per week. Based on those figures, most washers use up to 5,605 gallons of water annually . Swap that for a modern front-load unit with AI wash programs, like Hisense’s models, and that figure can drop by up to 50 percent. Multiply this across the roughly 500,000 households in Dubai alone, and we’re suddenly talking about water savings that would make a desalination plant executive weep with joy.

The same logic applies to electricity consumption, a particularly pressing concern in a region where summer temperatures regularly exceed 45°C and air conditioning is a necessity. The difference between a conventional split AC unit and one equipped with inverter technology isn’t marginal, it’s substantial enough to show up on utility bills within the first month of operation.

Intelligence as an Environmental Strategy

What makes the current generation of home appliances genuinely different isn’t just improved efficiency ratings or eco-labelling. It’s the integration of AI into the very fabric of how these machines operate.

Hisense, a brand that has positioned itself at this intersection of technology and sustainability, describes its approach as a “dual-track strategy of intelligence plus green development.” Its ConnectLife ecosystem, available on select refrigerators, washing machines, dishwashers, and air conditioners, monitors energy consumption in real-time, learns household patterns, and makes AI-driven recommendations that, over time, compound into meaningful resource savings.

A Hisense 14-place setting dishwasher with auto-wash technology, for instance, doesn’t simply run the same cycle regardless of load. It assesses soil levels and adjusts water temperature and duration accordingly. A half-load mode means running appliances at appropriate capacity rather than wasting resources on unnecessary full cycles.

Multi-airflow cooling systems that reduce temperature fluctuation and preserve food longer. No-frost technology that eliminates the energy waste of ice buildup. Inverter compressors that modulate power consumption rather than running at full throttle constantly. These technologies have existed in various forms for years. What’s changed is their integration into accessible price points and mainstream product lines, making efficient living achievable for households beyond the ultra-premium market.

The Gulf region presents a fascinating case study for domestic sustainability. Per capita energy consumption ranks among the highest globally, driven by climate control requirements, water desalination dependencies, and historically subsidised utility costs. Yet the UAE has simultaneously positioned itself as a regional leader in renewable energy investment and sustainability commitments.

This creates a unique environment where smart appliance adoption carries amplified significance. A 1.5-ton inverter split AC running across a typical Abu Dhabi summer doesn’t just save its owner money, it reduces the load on an electrical grid increasingly powered by solar and nuclear generation. The connection between individual choices and collective outcomes becomes tangible in ways that might seem abstract in milder climates.

The rise of connected appliances adds another dimension. Remote diagnostics can extend product lifespans by identifying minor issues before they become terminal failures. Software updates can improve efficiency algorithms years after purchase. Energy monitoring creates accountability loops that encourage conscious consumption patterns.

Steam wash functions on modern washing machines reduce the need for hot-water cycles while improving allergen removal. Anti-bacterial filters in air conditioning units address both health and environmental concerns simultaneously. These convergences suggest that the old tension between convenience and conscience may be resolving itself through engineering rather than requiring consumers to choose sides.

The Household as Climate Actor

There’s something democratic about domestic sustainability. Industrial emissions reductions require policy negotiations, capital investments, and coordination across complex stakeholder ecosystems. Choosing a more efficient refrigerator requires a trip to the appliance store and perhaps a slightly higher upfront cost that will recoup itself over the product’s operational lifetime.

This isn’t to diminish the necessity of systemic change, individual action cannot substitute for structural transformation. But the two approaches complement rather than compete. Households equipped with intelligent appliances consume fewer resources, place less strain on infrastructure, and model consumption patterns that cascade through communities.

The quiet green shift happening inside households won’t make headlines the way renewable energy megaprojects or electric vehicle adoption rates do. But every time that dishwasher calculates optimal water usage, every time that inverter compressor modulates instead of cycles, every time that smart refrigerator adjusts its cooling schedule based on door-opening patterns, something meaningful happens. Millions of these moments, aggregated across millions of households, compound into impact that rivals any single infrastructure project.

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Dreame Nebula NEXT Auto expands academic collaboration to accelerate AI-driven automotive innovation

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UC Berkeley engagement underscores long-term investment in autonomous systems, engineering depth and intelligent vehicle development

BERKELEY, Calif., April 22, 2026 /PRNewswire/ — Dreame Nebula NEXT Auto has deepened its engagement with leading academic institutions, including the University of California, Berkeley, as it accelerates development of AI-defined vehicles and next-generation autonomous systems. The collaboration signals a long-term commitment to advancing core technologies that will shape the future of intelligent automotive motion.

The engagement brought Nebula NEXT engineers and leadership together with Berkeley researchers specialising in autonomous control systems, AI and intelligent transportation. The sessions focused on translating advanced research into real-world vehicle systems, with particular emphasis on safety, control and full-stack AI integration.

Jake Ma, Executive of Dreame Nebula NEXT Auto, said: “We aren’t building a car. We are building a new brain for the physical world. To us, the car is the only physical mothership capable of carrying the extreme compute required by large AI models today.”

The visit forms part of a broader strategy to anchor Nebula NEXT’s development in deep technical collaboration. By working closely with academic experts, the company is strengthening its approach to autonomous driving, vehicle intelligence and system-level engineering.

Nebula NEXT builds on Dreame Technology’s foundation in precision engineering and AI-driven innovation. This heritage underpins a shift from software-defined vehicles to AI-defined vehicles, where intelligence is embedded across the entire system, from perception and decision-making to chassis and powertrain control.

The company’s technical direction centres on integrating AI into the core dynamics of how vehicles operate. This includes continuous learning systems, multi-agent architectures and high-performance computing platforms designed to support real-time decision-making in complex driving environments.

Nebula NEXT first drew global attention at CES 2026 with the debut of the Nebula NEXT 01, a four-door electric hyper-sedan concept. The vehicle delivers 1.8-second acceleration from 0 to 100 km/h, more than 2,000 horsepower and a lightweight structure built from proprietary Blue Carbon Fiber.

Momentum continued with a high-profile appearance during the Super Bowl LVIII broadcast, extending the brand’s reach across North America and reinforcing its position as an emerging force in automotive technology.

Alongside performance, the company continues to prioritise foundational innovation. Its architecture combines AI-native operating systems, zonal electrical design and high-density computing platforms to enable scalable, intelligent vehicle systems.

Nebula NEXT is now entering a phase focused on system execution, engineering depth and scalable technology development. The company will present further advances at an upcoming Silicon Valley event on 27 April 2026, where it will unveil new products and core technologies.

By combining global market momentum, academic collaboration and a focus on engineering fundamentals, Dreame Nebula NEXT is positioning itself at the centre of the transition to AI-defined mobility.

Media contact:
Li Tong, Dreame Nebula Next Auto PR head, litong2@dreame.tech
Website: https://www.dreametech.com

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Sucden Financial Enables Client Trading in Shanghai Nickel Futures

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LONDON, April 22, 2026 /PRNewswire/ — Sucden Financial, the multi-asset execution, clearing and liquidity provider, announces that clients can now trade nickel futures and options on the Shanghai Futures Exchange (SHFE), following today’s opening of the contract to international participants.

Sucden Financial offers access to SHFE through its Overseas Intermediary status and established Chinese banking relationships. Clients can manage exposure across SHFE, the London Metal Exchange (LME) and more than 20 other global commodities markets through a single account.

In addition to SHFE nickel contracts, Sucden Financial’s clients can access the following Chinese exchanges: the Shanghai International Energy Exchange, the Dalian Commodity Exchange and the Zhengzhou Commodity Exchange.

Lucy Wainman, Head of Sales (China) at Sucden Financial, said:

“We are pleased to offer clients the opportunity to trade Shanghai nickel futures and options contracts, further broadening our access to Chinese markets. This milestone reflects the hard work of our team and the long-standing relationships we have built in China. We would like to thank SHFE and Chinese regulators for their support and constructive engagement.”

Marc Bailey, CEO of Sucden Financial, said:

“Expanding our global exchange coverage to include access to onshore mainland Chinese markets supports our organic growth strategy. By adding access to SHFE, we provide clients with an extended global reach through a single account. Continued investment in technology underpins our long-term commitment to our clients, enabling them to respond quickly to changing market dynamics and capture emerging opportunities.”

About Sucden Financial

With a history and heritage in commodity futures and options trading, Sucden Financial has evolved and diversified to become a leading global multi-asset execution, clearing and liquidity provider across FX, fixed income, and commodities.

Sucden Financial has a proven track record of over 50 years in financial markets. Since its foundation in 1973, it has been supported by its parent, Sucden, one of the world’s leading soft commodity trading groups, while remaining fully independent in its day-to-day trading operations.

Sucden Financial Limited is authorised and regulated by the Financial Conduct Authority.

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