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Lumine Group Inc. Announces Results for the Three Months Ended March 31, 2025

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TORONTO, May 1, 2025 /CNW/ – Lumine Group Inc. (“Lumine Group” or “the Company”) (TSXV: LMN) announces financial results for the three months ended March 31, 2025. All amounts referred to in this press release are in US dollars unless otherwise stated.

The following press release should be read in conjunction with the Company’s unaudited condensed consolidated interim financial statements for the three months ended March 31, 2025, and management’s discussion and analysis (“MD&A”) for the three months ended March 31, 2025, which can be found on SEDAR+ at www.sedarplus.ca. Additional information about Lumine Group is also available on SEDAR+ and on Lumine Group’s website www.luminegroup.com.

Q1 2025 Headlines:

Revenue grew 27% to $178.7 million compared to $141.1 million in the same quarter prior year (including -4% organic growth after adjusting for foreign exchange impacts).The Company generated operating income of $59.5 million during the quarter, a 34% increase from $44.5 million in the same quarter prior year.The Company generated net income of $20.8 million during the quarter, from net loss of $304.3 million in the same quarter prior year.Cash flows from operations (“CFO”) increased $5.1 million to $40.1 million compared to $34.9 million in Q1 2024, representing an increase of 15%.Free cash flow available to shareholders (“FCFA2S”) increased $6.2 million to $35.0 million compared to $28.8 million in Q1 2024, representing an increase of 22%.

Total revenue for the three months ended March 31, 2025 was $178.7 million, an increase of 27%, or $37.6 million, compared to $141.1 million for the comparable period in 2024. The increase for the three months compared to the same period in the prior year is attributable to revenues from new acquisitions. The Company experienced organic growth of -5% for the three months ended March 31, 2025 or -4% after adjusting for the impact of changes in the valuation of the US dollar against most major currencies in which the Company transacts business. For acquired companies, organic growth is calculated as the difference between actual revenues achieved by each business in the financial period following acquisition, compared to the estimated revenues they achieved in the corresponding financial period preceding the date of acquisition by the Company. Organic growth is not a standardized financial measure and might not be comparable to measures disclosed by other issuers.

Operating income for the three months ended March 31, 2025 was $59.5 million, an increase of 34%, or $15.0 million, compared to $44.5 million for the same period in 2024. The increase is primarily attributable to growth from acquisitions. Operating income is not a standardized financial measure and might not be comparable to measures disclosed by other issuers. See “Non-IFRS Measures”.

Net income for the three months ended March 31, 2025 was $20.8 million compared to net loss of $304.3 million for the same period in 2024. The increase in net income is primarily attributable to growth from acquisitions and the Mandatory Conversion of Preferred and Special Securities on March 25, 2024 such that no further preferred and special securities expense was booked in the current quarter.

For the three months ended March 31, 2025, CFO increased $5.1 million to $40.1 million compared to $34.9 million for the same period in 2024 representing an increase of 15%. The change is primarily attributable to the higher operating income partly offset by changes in non-cash operating assets and liabilities exclusive of effects of business combinations.

For the three months ended March 31, 2025, FCFA2S increased $6.2 million to $35.0 million compared to $28.8 million for the same period in 2024 representing an increase of 22%. The change is mainly driven by higher CFO compared to the same periods in 2024. FCFA2S is a non-IFRS Measure. See “Non-IFRS Measures”.

Non-IFRS Measures

Operating income (loss) refers to income (loss) before income taxes, amortization of intangible assets, redeemable preferred and special share expense, and finance and other expenses (income). We believe that operating income is useful supplemental information as it provides an indication of the profitability of the Company related to its core operations. Operating income (loss) is not a recognized measure under IFRS and may not be comparable to similar financial measures disclosed by other issuers. Accordingly, readers are cautioned that operating income (loss) should not be construed as an alternative to net income (loss).

The following table reconciles operating income to net income:

(Unaudited)

Three months ended

March 31,

2025

2024

Net income (loss)

20.8

(304.3)

Adjusted for:

Amortization of intangible assets

26.0

22.8

Redeemable preferred and special securities expense

317.4

Finance and other expense (income)

5.1

4.3

Income tax expense (recovery)

7.6

4.3

Operating income (loss)

59.5

44.5

Free cash flow available to shareholders ”FCFA2S” refers to net cash flows from operating activities less interest paid on lease obligations, interest paid on bank debt, transaction costs on bank debt, repayments of lease obligations, Interest, dividends and other proceeds received and property and equipment purchased. The Company believes that FCFA2S is useful supplemental information as it provides an indication of the uncommitted cash flow that is available to shareholders if Lumine Group does not make any acquisitions, or investments, and does not repay any debts. While the Company could use the FCFA2S to pay dividends or repurchase shares, the Company’s objective is to invest all of its FCFA2S in acquisitions which meet the Company’s hurdle rate.

FCFA2S is not a recognized measure under IFRS and may not be comparable to similar financial measures disclosed by other issuers. Accordingly, readers are cautioned that FCFA2S should not be construed as an alternative to net cash flows from operating activities.

The following table reconciles FCFA2S to net cash flows from operating activities:

(Unaudited) 

 Three months ended March 31,

2025

2024

Net cash flows from operating activities:

40.1

34.9

Adjusted for:

Interest paid on lease obligations

(0.1)

(0.2)

Interest paid on other facilities

(3.8)

(2.5)

Credit facility transaction costs

(0.0)

(1.7)

Payment of lease obligations

(1.6)

(1.6)

Interest, dividends and other proceeds received

0.7

0.1

Property and equipment purchased

(0.3)

(0.4)

Free cash flow available to shareholders

35.0

28.8

Forward Looking Statements

Certain statements herein may be “forward looking” statements that involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Lumine Group or the industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Forward looking statements involve significant risks and uncertainties, should not be read as guarantees of future performance or results, and will not necessarily be accurate indications of whether or not such results will be achieved. A number of factors could cause actual results to vary significantly from the results discussed in the forward looking statements. These forward looking statements reflect current assumptions and expectations regarding future events and operating performance and are made as of the date hereof and Lumine Group assumes no obligation, except as required by law, to update any forward looking statements to reflect new events or circumstances.

About Lumine Group Inc.

Lumine Group acquires, strengthens, and grows, vertical market software businesses in the communications and media industry. Learn more at www.luminegroup.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Lumine Group Inc.
Condensed Consolidated Interim Statements of Financial Position
(In thousands of USD.  Due to rounding, numbers presented may not foot.)

March 31, 2025

December 31, 2024

Assets

Current assets:

Cash

$                   252,096

$                  210,983

Accounts receivable, net

164,954

158,048

Unbilled revenue

41,637

35,982

Inventories

517

693

Other assets

55,247

47,183

514,451

452,889

Non-current assets:

Property and equipment

6,895

7,457

Right of use assets

5,928

6,949

Deferred income taxes

11,236

9,536

Other assets

12,112

12,467

Intangible assets and goodwill

774,530

797,888

810,701

834,297

Total assets

$               1,325,152

$               1,287,186

Liabilities and Equity

Current liabilities:

Accounts payable and accrued liabilities

$                   104,387

$                  107,861

Due to related parties, net

3,764

2,972

Current portion of bank debt

3,512

3,190

Deferred revenue

105,422

88,442

Provisions

16

156

Acquisition holdback payables

19

17

Lease obligations

3,464

4,249

Income taxes payable

14,920

10,278

235,504

217,165

Non-current liabilities:

Deferred income taxes

102,145

107,044

Bank debt

275,605

275,443

Lease obligations

3,262

3,621

Other liabilities

5,003

5,191

386,015

391,299

Total liabilities

621,519

608,464

3

Equity:

Capital stock

490,669

490,669

Contributed surplus

185,142

185,142

Accumulated other comprehensive income (loss)

(9,480)

(13,612)

Retained earnings (deficit)

37,302

16,523

703,633

678,722

Subsequent events

Total liabilities and equity

$          1,325,152

$               1,287,186

Lumine Group Inc.
Condensed Consolidated Interim Statements of Income (Loss)
(In thousands of USD, except per share amounts. Due to rounding, numbers presented may not foot.)

Three months ended March 31,

2025

2024

Revenue

License

$         12,327

$         11,720

Professional services

31,277

24,933

Hardware and other

9,070

2,417

Maintenance and other recurring

126,018

102,029

178,692

141,099

Expenses

Staff

83,904

73,028

Hardware

4,659

1,520

Third party license, maintenance and professional services

11,203

8,539

Occupancy

996

896

Travel, telecommunications, supplies, software and equipment

9,022

6,757

Professional fees

3,840

2,832

Other, net

3,295

946

Depreciation

2,270

2,115

Amortization of intangible assets

26,014

22,821

145,203

119,454

Redeemable Preferred and Special Securities expense

317,362

Finance and other expenses (income)

5,134

4,272

5,134

321,634

Income (loss) before income taxes

28,355

(299,989)

Current income tax expense (recovery)

14,570

8,346

Deferred income tax expense (recovery)

(6,994)

(3,998)

Income tax expense (recovery)

7,576

4,348

Net income (loss)

$        20,779

$     (304,337)

Weighted average shares outstanding:

Basic

256,620,388

86,111,920

Diluted

256,620,388

253,336,756

Earnings (loss) per share:

Basic and diluted

$            0.08

$           (3.53)

Lumine Group Inc.
Condensed Consolidated Interim Statements of Comprehensive Income (Loss)
(In thousands of USD. Due to rounding, numbers presented may not foot.)

Three months ended March 31,

2025

2024

Net income (loss)

$    20,779

$        (304,337)

Items that are or may be reclassified subsequently to net income (loss):

Foreign currency translation differences from foreign operations and other

4,132

(3,625)

Other comprehensive (loss) income for the period, net of income

4,132

(3,625)

Total comprehensive income (loss) for the period

$            24,911

$        (307,962)

Lumine Group Inc.
Condensed Consolidated Interim Statement of Changes in Equity
(In thousands of USD.  Due to rounding, numbers presented may not foot.)

Three months ended March 31, 2025

Capital stock

Contributed
surplus

Accumulated other
comprehensive
(loss) income

Retained
earnings
(deficit)

Total equity

Balance at January 1, 2025

$     490,669

$                185,142

$         (13,612)

$          16,523

$         678,722

Total comprehensive income (loss) for the period:

Net income (loss)

20,779

20,779

Other comprehensive income (loss):

Foreign currency translation differences from foreign operations and other

4,132

4,132

Total other comprehensive income (loss) for the period

4,132

4,132

Total comprehensive income (loss) for the period

4,132

20,779

24,911

Balance at March 31, 2025

$   490,669

$            185,142

$        (9,480)

$         37,302

$      703,633

Lumine Group Inc.
Condensed Consolidated Interim Statement of Changes in Equity
(In thousands of USD.  Due to rounding, numbers presented may not foot.)

Three months ended March 31, 2024

Capital stock

Contributed
surplus

Accumulated other
comprehensive
(loss) income

Retained earnings
(deficit)

Total equity

Balance at January 1, 2024

$                –

$     (1,015,661)

$           (6,296)

$   (2,820,478)

$      (3,842,435)

Total comprehensive income (loss) for the period:

Net income (loss)

(304,337)

(304,337)

Other comprehensive income (loss):

Foreign currency translation differences from foreign operations and other

(3,625)

(3,625)

Total other comprehensive income (loss) for the period

(3,625)

(3,625)

Total comprehensive income (loss) for the period

(3,625)

(304,337)

(307,962)

Mandatory Conversion of Special and Preferred Shares

403,301

1,200,803

3,095,910

4,700,014

Settlement of Preferred and Special Share Dividends in Subordinate Voting Shares

87,368

87,368

Balance at March 31, 2024

$     490,669

$                185,142

$           (9,921)

$         (28,905)

$         636,985

Lumine Group Inc.
Condensed Consolidated Interim Statements of Cash Flows
(In thousands of USD.  Due to rounding, numbers presented may not foot.)

Three months ended March 31,

2025

2024

Cash flows from (used in) operating activities:

Net income (loss)

$      20,779

$  (304,337)

Adjustments for:

Depreciation

2,310

2,115

Amortization of intangible assets

26,014

22,821

Contingent consideration adjustments

(113)

43

Preferred and Special Securities expense (income)

317,362

Finance and other expenses (income)

5,828

4,339

Income tax expense (recovery)

7,576

4,348

Change in non-cash operating assets and liabilities exclusive of effects of business combinations

(17,514)

(8,125)

Income taxes (paid) received

(4,809)

(3,637)

Net cash flows from (used in) operating activities

40,071

34,928

Cash flows from (used in) financing activities:

Interest paid on lease obligations

(105)

(154)

Interest paid on bank debt

(3,813)

(2,472)

Cash transferred from (to) Parent

100

(2,107)

Proceeds from issuance of bank debt

90,000

Repayments of bank debt

(243)

(244)

Transaction costs on bank debt

(19)

(1,655)

Payments of lease obligations

(1,583)

(1,566)

Net cash flows from (used in) in financing activities

(5,663)

81,802

Cash flows from (used in) investing activities:

Post-acquisition settlement payments, net of receipts

(937)

(685)

Interest, dividends and other proceeds received

694

67

Property and equipment purchased

(254)

(361)

Other investing activities

4,337

6

Net cash flows from (used in) investing activities

3,840

(972)

Effect of foreign currency on cash and cash equivalents

2,865

(2,479)

Increase (decrease) in cash

41,113

113,280

Cash, beginning of period

210,983

146,509

Cash, end of period

$    252,096

$        259,789

SOURCE Lumine Group Inc

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HashKey Cloud Partners with EAG to Support the Ethereum Application Ecosystem through ETH Staking

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HONG KONG, April 20, 2026 /PRNewswire/ — HashKey Cloud, the digital asset infrastructure service platform under HashKey Group, announced a partnership with the Ethereum Applications Guild (EAG) during the Hong Kong Web3 Festival. The collaboration introduces an ETH Staking support solution for the EAG community.

The initiative aims to provide EAG community members and the broader community of Ethereum builders with transparent and verifiable staking infrastructure. While ensuring users maintain full autonomous control over their assets, the solution uses a specific contribution program to direct a portion of staking rewards toward supporting the growth of EAG and the native Ethereum application ecosystem.

This partnership represents an extension of HashKey’s long-term commitment to the Ethereum ecosystem and provides a new pathway for supporting the development of the application layer.

Reinvesting ETH Staking Rewards into the Ecosystem to Build Long-term Support Mechanisms

EAG is a global non-profit collaborative organization dedicated to driving innovation, adoption, and real-world impact for Ethereum-native applications. By connecting developers, institutions, and various participants, EAG explores and builds open, transparent, and sustainable collaboration mechanisms for the application layer.

The concept of EAG originated from three years of continuous practice by ShanHaiWoo centered around AI, the Ethereum ecosystem, and public goods. The core mission is to establish a sustainable support mechanism for the growth and real-world implementation of native applications. This partnership leverages ETH Staking infrastructure to allow participants to support network operations while simultaneously contributing to ecosystem building.

Launching the EAG Contribution Pool to Meet Staking Needs

According to the cooperation plan, HashKey Cloud will provide the underlying technical architecture and a dedicated frontend interface for the EAG Contribution Pool (DAPP). This DAPP will serve as the interaction interface embedded within the EAG official website or other partner wallets and platforms, making it easy for users to participate directly in ETH Staking.

Node Model: Supports the 0x02 withdrawal credential node model.Capacity: Minimum 32 ETH per node, supporting up to 2048 ETH.Asset Control: Users maintain constant control over their assets. HashKey Cloud does not touch, control, or withhold user funds. It only provides node operation and technical support.Reward Mechanism: When a node has not reached the 2048 ETH limit, rewards are not withdrawn. Once it exceeds 2048 ETH, rewards flow into the user’s exclusive Withdrawal Vault. Users can manually claim rewards or use the Claim & Contribute mechanism to automatically distribute rewards based on preset parameters.

Connecting Infrastructure to the Application Ecosystem

This partnership aims to bridge infrastructure capabilities with community needs. It provides professional, verifiable ETH Staking services while shifting ecosystem support from one-time donations or short-term grants toward more sustainable, ongoing contribution mechanisms.

Moving forward, both sides will continue to collaborate on Ethereum application layer construction, encouraging more developers, communities, and institutions to participate in the long-term development of native applications.

About HashKey Cloud
HashKey Cloud is an institutional-grade staking infrastructure under HashKey (3887.HK). It focuses on providing secure, auditable multi-chain staking services for global institutions, asset managers, and professional investors. Its services include ETF/DAT Staking, Prime Staking, VIP Staking, API Staking, and Prime Yield, helping clients efficiently manage on-chain assets and returns.

About Ethereum Applications Guild (EAG)
The Ethereum Applications Guild (EAG) is a global non-profit organization dedicated to accelerating Ethereum-native applications with real-world impact. EAG connects developers and institutions to build transparent collaboration mechanisms. Through application acceleration, open co-creation, ecosystem partnerships, sustainable funding, and global events, EAG connects builders, institutions, and ecosystem stakeholders to foster the sustainable growth and broader reach of the Ethereum applications ecosystem.

View original content:https://www.prnewswire.co.uk/news-releases/hashkey-cloud-partners-with-eag-to-support-the-ethereum-application-ecosystem-through-eth-staking-302747026.html

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Step inside Efficient, Healthy, Sustainable Buildings at the 2026 Passive House Network Conference

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Hotel Marcel will host building science experts from around the world on June 4th & 5th in an event that showcases why Passive House is the building-performance gold standard.

NEW HAVEN, Conn., April 20, 2026 /PRNewswire-PRWeb/ — The 2026 Passive House Network Conference, held on June 4th & 5th in New Haven, CT, invites Passive House architects, designers, developers, and other building enthusiasts from around the world to exchange ideas, share experience, and accelerate the adoption of the world’s most rigorous building efficiency standard. Hosted by The Passive House Network (PHN), the conference highlights the Passive House standard as a solution to the variety of housing, climate, and cost challenges facing the building industry today.

“We’re inviting everyone to profit by experience, because there is nothing more valuable than shared experience,” said Ken Levenson, Executive Director of PHN. “Practitioners around the world are finding that Passive House is the way forward for comfortable, sustainable, and resilient buildings.”

The event will take place at Hotel Marcel, the first Passive House Certified Hotel in the country–an ideal building to act as both host and exemplar for this event. Opened in 2022, the all-electric building features EV charging stations, a solar-paneled parking lot, and a gas-free kitchen. The brutalist masterpiece was originally completed in 1970 as a corporate headquarters by Marcel Breuer before its renovation to the Passive House EnerPHit standard and rebirth as an award-winning hotel. Experts involved in the renovation will attend the conference and present on the process, including Bruce Becker, the architect, developer, and owner of the building.

“It seemed to me that this was a perfect opportunity to build a hotel that really was part of the solution to the climate crisis,” Becker said. “I’m happy to take what I’ve learned and share it with architects and developers who have the same goals, and the 2026 PHN Conference is the perfect place to do that.”

Other highlights of the conference program include a showcase of Passive House buildings from around the world, including Senior Housing in Spain, Social Housing in Ireland, and a New York University student residence retrofit. The conference will showcase developments in building materials, like adobe and mass timber, and highlight how Passive House makes financial sense by increasing value and providing climate resilience.

“We’re inviting everyone to profit by experience, because there is nothing more valuable than shared experience,” said Ken Levenson, Executive Director of PHN. “Practitioners around the world are finding that Passive House is the way forward for comfortable, sustainable, and resilient buildings. This conference will celebrate that and share these discoveries so everyone can benefit from a better built environment.”

Over 30 expert speakers will share their perspectives during the two-day event. Registration is now open, and a full program is available to view on the Conference Webpage.

For more information on The Passive House Network, visit https://passivehousenetwork.org/ or email kim@passivehousenetwork.org.

Media Contact

Kim Ravold, The Passive House Network, 1 6094101308, kim@passivehousenetwork.org, https://passivehousenetwork.org/

View original content:https://www.prweb.com/releases/step-inside-efficient-healthy-sustainable-buildings-at-the-2026-passive-house-network-conference-302746459.html

SOURCE The Passive House Network

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PEPSI MAX® RECRUITS GLOBAL STARS TO CREATE THE ‘PEPSI FOOTBALL NATION’: WHERE FANS DEFINE THE RULES

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Sir David Beckham, Mohamed Salah, Vini Jr., Lauren James, Alexia Putellas and Florian Wirtz star in Pepsi MAX’s latest brand film – along with a cameo appearance from chef Gordon Ramsay.The campaign is anchored in the rituals of football, from legendary chants to the shared passion of the global community.Pepsi MAX will launch a browser extension to ensure Rule #1 ‘It’s Football, Not Soccer’ is correct across the web and kicks off a fan-debate with Reddit.

LONDON, April 20, 2026 /PRNewswire/ — Ahead of a summer of sport, Pepsi MAX® has brought together football legends in a brand-new film to celebrate the traditions, rituals and shared passion of fans beyond the 90 minutes.

Following the launch of the Pepsi Football Nation platform, a multi-year global platform designed to bring football culture into everyday life for fans across the globe, the campaign film is inspired by the conversations that keep the spirit of the game alive.

The film opens with Sir David Beckham handing the playbook to the fans, inviting them to dictate the “rules” of the Pepsi Football Nation. Viewers are taken on a high-octane journey through a world where fan debate reigns: from local hangouts to unexpected matchups, Florian Wirtz speed parking with accuracy, to the disbelief of a referee who checks it on VAR, Lauren James teaching a university lecture on breaking the offside trap, and blockbuster movies starring Vini Jr., Alexia Putellas, and Mohamed Salah.

Fans throughout unveil the “rules” that are central to the Pepsi Football Nation, brought to life by the Pepsi global roster: Rule #7: Superstitions are Sacred, Rule #33: Who is the “King of Skill”? Rule #84: You Must Wear Your Winning Jersey to Work. Rule #100: Everything Gets Settled on the Pitch.

To celebrate the film, Pepsi MAX is supporting fans tackle Rule #1 of the Pepsi Football Nation: “It’s called Football, Not Soccer”. Fans will soon be able to download a free web extension that automatically replaces every mention of the word “soccer” with “football.” Whether reading global news or scrolling through searches, fans can ensure the “beautiful game” is always described in the best possible way.

Fan debate also lives in chats, fan pages and blogs. That’s why Pepsi MAX is bringing the debate to Reddit, the world’s fastest-growing hub for football discourse. This activation will allow fans to define their own rules and rituals, empowering the community to dictate how the game is celebrated worldwide.

Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, says: “Football has always gone beyond what happens on the pitch during the 90 minutes. It lives in conversations, rivalries, and traditions that bring fans together every day, across communities, markets, and generations. Pepsi Football Nation celebrates that culture and the many ways fans experience the game beyond the match itself. For decades, Pepsi MAX has been at the heart of the game; now, we’re honoring the shared experiences and ‘rules’ that unite fans worldwide.”

The Pepsi Football Nation celebrates the culture of football on and off the pitch. Fans worldwide can watch the full film on Pepsi MAX’s social channels, including:   X (Twitter),  Instagram, FacebookTikTok, and YouTube.

Player Quotes

Mohamed Salah: “Fans are what makes the beautiful game great, so having a world where they write the rules just feels right. Love being part of the Pepsi Football Nation and celebrate football’s rituals.”

Vini Jr.: “For me, football is about joy and expression, so joining the Pepsi squad to celebrate the game’s culture and passion was easy. I regret not asking the fans sooner!”

Lauren James: “I’ve always had my own approach to big games, whether playing or watching. So to see all these football culture quirks come together in one campaign was great.”

Alexia Putellas: “There’s something special about football culture beyond the pitch. Rituals that are shared by players and fans. I jumped at the chance to help Pepsi bring those traditions centre stage.”

Florian Wirtz: “Football is so much more than a game. There’s passion, there’s debate, there’s traditions. So, it was fun to tell the rules that fans live by every day.”

Notes to Editors

Browser extension privacy

The web extension will work locally in your browser to replace the word “soccer” with “football” on the webpage you are currently viewing. It does not collect, store, or transmit any personal data. No browsing history, cookies, form inputs, or account information is accessed. The permission to “access data on all websites” is required solely so the extension can read the text on the page you are viewing and make the word replacement. No data leaves your device.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Credit List:

PEPSI IB

Head of Production: Kane Phillips

Senior Producer: Eleanor Fitzgerald

BIG TIME CREATIVE

Production Lead: Inas Nagy

FILM

SAUVAGE.TV

Director: Ernest Desumbila

Executive Producer: Eva Laffitte

Producer: Isidor Arjona

Post Producer: Yukio Montilla

SOCIAL

SAUVAGE.TV

Director: Pere Sala

Executive Producer: Eva Laffitte

Producer: Pablo Gershuni

Post Producer: Yukio Montilla

SOUND DESIGN

Immersus 

Sound Designer: Alex Nicholls-Lee

PHOTOGRAPHY

Madeleine Penfold Studios

Photographer: Madeleine Penfold

Executive Producer: Rhiannon Reid

Video – https://mma.prnewswire.com/media/2959969/Pepsi_Football_Nation.mp4
Photo – https://mma.prnewswire.com/media/2959970/Pepsi_Football_Nation_1.jpg
Photo – https://mma.prnewswire.com/media/2959971/Pepsi_Football_Nation_2.jpg
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