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IAS Reports First Quarter 2025 Financial Results

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Total revenue increased 17% to $134.1 million

Net income of $8.0 million at a 6% margin; adjusted EBITDA of $41.5 million at a 31% margin 

Raises midpoint of full-year revenue and adjusted EBITDA outlook

NEW YORK, May 12, 2025 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced financial results for the first quarter ended March 31, 2025.

“We exceeded our expectations for the first quarter with 17% revenue growth highlighted by a 24% increase in optimization revenue and a 33% increase in publisher revenue,” said Lisa Utzschneider, CEO of IAS. “IAS is an AI-first company. We empower global marketers to optimize their digital investments and realize their target outcomes with our advanced technology. We are executing on our strategy as we prioritize performance, product innovation, and global reach. We are raising the midpoint of our full-year financial outlook to reflect our strong first quarter performance.”

First Quarter 2025 Financial Highlights

Total revenue was $134.1 million, a 17% increase compared to $114.5 million in the prior-year period.Optimization revenue was $64.8 million, a 24% increase compared to $52.5 million in the prior-year period.Measurement revenue was $48.4 million, a 4% increase compared to $46.3 million in the prior-year period.Publisher revenue was $20.9 million, a 33% increase compared to $15.8 million in the prior-year period.International revenue, excluding the Americas, was $42.7 million, an 18% increase compared to $36.0 million in the prior-year period, or 32% of total revenue for the first quarter of 2025.Gross profit was $103.9 million, an 18% increase compared to $88.4 million in the prior-year period. Gross profit margin was 78% for the first quarter of 2025.Net income was $8.0 million, or $0.05 per basic and diluted share, compared to a net loss of $1.3 million, or $0.01 per basic and diluted share, in the prior-year-period. Net income margin was 6% for the first quarter of 2025.Adjusted EBITDA* was $41.5 million compared to $33.1 million in the prior-year period. Adjusted EBITDA* margin was 31% for the first quarter of 2025.Cash and cash equivalents were $59.1 million at March 31, 2025.

Recent Business Highlights 

TikTok Social Optimization Expansion – In April, IAS announced an expansion of Social Optimization for TikTok to include pre-bid Video Level Exclusion Lists. Paired with TikTok’s Inventory Filter, advertisers applying pre-bid Video Level Exclusion Lists benefit from pre-bid granular exclusions, powered by IAS’s multimedia technology and based on brand-specific needs.Reddit Total Media Quality (TMQ) Expansion – In April, IAS announced the expansion of its partnership with Reddit to include Viewability and Invalid Traffic Measurement, as part of IAS’s TMQ for Reddit. This expansion builds on IAS’s earlier integration with Reddit to provide brand safety and suitability measurement.Google Search Partner Network (SPN) Expansion – In May, IAS announced the launch of IAS’s Pre-Screen brand safety solution for SPN. With this launch, IAS will provide advertisers with additional control over their investments before their ads are shown across the network.Spotify Podcast Tools – In May, IAS announced with Spotify the launch of new brand safety and suitability targeting and measurement tools for podcast advertisers for the Spotify Audience Network.Nextdoor Pre-Bid Partnership – In May, IAS announced a strategic first-to-market partnership with Nextdoor. IAS will now power Nextdoor’s first-party brand safety tool as a provider of pre-bid brand safety and suitability optimization on the platform.Roblox Measurement Partnership Update – In April, Roblox announced that IAS will offer coverage across media quality and performance solutions, including fraud, brand safety and suitability, and viewability.

Financial Outlook

IAS is providing the following financial outlook for the second quarter of 2025 and raising the midpoint of its full year 2025 revenue and adjusted EBITDA outlook:

Second Quarter Ending June 30, 2025:

Total revenue of $142 million to $144 millionAdjusted EBITDA* of $45 million to $47 million

Year Ending December 31, 2025:

Total revenue of $590 million to $600 millionAdjusted EBITDA* of $204 million to $210 million

Financial outlook is based on information as of today, May 12, 2025, and may be impacted by factors outside IAS’s control. See “Forward Looking Statements.”

* See “Supplemental Disclosure Regarding Non-GAAP Financial Information” section herein for an explanation of these measures. IAS is unable to provide a reconciliation for forward-looking guidance of adjusted EBITDA and corresponding margin to net income (loss) and corresponding margin, the most closely comparable GAAP measures without unreasonable effort, because certain material reconciling items, such as depreciation and amortization, interest expense, income tax expense (benefit) and acquisition, restructuring and integration expenses, cannot be estimated due to factors outside of IAS’s control and could have a material impact on the reported results. However, IAS estimates stock-based compensation expense for the second quarter of 2025 in the range of $19 million to $21 million and for the full year 2025 in the range of $72.5 million to $75.5 million.

INTEGRAL AD SCIENCE HOLDING CORP.

CONDENSED CONSOLIDATED BALANCE SHEETS

(UNAUDITED)

(IN THOUSANDS, EXCEPT SHARE DATA)

March 31, 2025

December 31, 2024

ASSETS

Current assets:

Cash and cash equivalents

$           59,120

$            84,469

Restricted cash

288

506

Accounts receivable, net of allowance for credit losses of $5,622 and $7,454

as of March 31, 2025 and December 31, 2024, respectively

86,866

79,427

Unbilled receivables

51,053

53,388

Prepaid expenses and other current assets

41,008

36,639

Due from related party

7

28

Total current assets

238,342

254,457

Property and equipment, net

3,941

4,004

Internal use software, net

56,428

53,636

Intangible assets, net

132,533

140,943

Goodwill

674,505

673,025

Operating lease right-of-use assets, net

18,811

17,888

Deferred tax asset, net

1,731

1,675

Other long-term assets

6,061

5,943

Total assets

$      1,132,352

$       1,151,571

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Accounts payable and accrued expenses

$           47,732

$            72,910

Operating lease liabilities, current

10,801

10,184

Due to related party

11

Deferred revenue

841

1,061

Total current liabilities

59,374

84,166

Deferred tax liability, net

1,727

3,118

Long-term debt, net

14,305

34,189

Operating lease liabilities, non-current

13,177

13,374

Other long-term liabilities

8,743

8,713

Total liabilities

97,326

143,560

Commitments and Contingencies

Stockholders’ Equity

Preferred Stock, $0.001 par value, 50,000,000 shares authorized at March 31, 2025;

0 shares issued and outstanding at March 31, 2025 and December 31, 2024

Common Stock, $0.001 par value, 500,000,000 shares authorized, 163,988,856 and

162,871,266 shares issued and outstanding at March 31, 2025 and December 31, 2024,

respectively

164

163

Additional paid-in-capital

981,980

964,765

Accumulated other comprehensive loss

(1,860)

(3,666)

Retained earnings

54,742

46,749

Total stockholders’ equity

1,035,026

1,008,011

Total liabilities and stockholders’ equity

$      1,132,352

$       1,151,571

 

INTEGRAL AD SCIENCE HOLDING CORP.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)

(UNAUDITED)

Three Months Ended March 31,

(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

2025

2024

Revenue

$       134,066

$       114,530

Operating expenses:

Cost of revenue

30,126

26,161

Sales and marketing

32,128

31,825

Technology and development

19,700

17,978

General and administrative

26,196

21,380

Depreciation and amortization

16,463

15,080

Foreign exchange (gain) loss, net

(1,998)

1,569

Total operating expenses

122,615

113,993

Operating income

11,451

537

Interest expense, net

(72)

(1,926)

Net income (loss) before income taxes

11,379

(1,389)

(Provision) benefit for income taxes

(3,386)

134

Net income (loss)

$           7,993

$          (1,255)

Net income (loss) per share – basic and diluted:

$             0.05

$           (0.01)

Weighted average shares outstanding:

Basic

163,646,444

159,385,167

Diluted

166,811,853

159,385,167

Other comprehensive income (loss):

Foreign currency translation adjustments

1,806

(1,059)

Total comprehensive income (loss)

$           9,799

$          (2,314)

Stock-Based Compensation 

(UNAUDITED)

Three Months Ended March 31,

(IN THOUSANDS)

2025

2024

Cost of revenue

$                80

$              124

Sales and marketing

4,773

5,738

Technology and development

4,806

4,399

General and administrative

5,866

5,477

Total stock-based compensation

$         15,525

$         15,738

 

INTEGRAL AD SCIENCE HOLDING CORP.

CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

(UNAUDITED)

Three Months Ended March 31, 2025

Common Stock

(IN THOUSANDS, EXCEPT SHARES)

Shares

Amount

Additional

paid-in

capital

Accumulated

other 

comprehensive 

loss

Retained

earnings

Total

stockholders’

equity

Balance, December 31, 2024

162,871,266

$                163

$         964,765

$            (3,666)

$            46,749

$      1,008,011

RSUs and MSUs vested

917,186

1

1

ESPP purchase

200,404

1,690

1,690

Stock-based compensation

15,525

15,525

Foreign currency translation adjustment

1,806

1,806

Net income

7,993

7,993

Balance, March 31, 2025

163,988,856

$                164

$         981,980

$            (1,860)

$            54,742

$      1,035,026

Three Months Ended March 31, 2024

Common Stock

(IN THOUSANDS, EXCEPT SHARES)

Shares

Amount

Additional

paid-in

capital

Accumulated

other

comprehensive

loss

Retained

earnings

Total

stockholders’

equity

Balance, December 31, 2023

158,757,620

$                 159

$         901,259

$               (916)

$              8,954

$         909,456

RSUs and MSUs vested

806,546

1

1

Option exercises

44,049

313

313

ESPP purchase

153,239

1,895

1,895

Stock-based compensation

15,725

15,725

Foreign currency translation adjustment

(1,059)

(1,059)

Net loss

(1,255)

(1,255)

Balance, March 31, 2024

159,761,454

$                 160

$         919,192

$            (1,975)

$              7,699

$         925,076

 

INTEGRAL AD SCIENCE HOLDING CORP.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)

Three Months Ended March 31,

(IN THOUSANDS)

2025

2024

Cash flows from operating activities:

Net income (loss)

$           7,993

$          (1,255)

Adjustments to reconcile net income (loss) to net cash provided by

(used in) operating activities:

Depreciation and amortization

16,463

15,080

Stock-based compensation

15,525

15,738

Foreign currency (gain) loss, net

(2,486)

1,395

Deferred tax benefit

(1,447)

(5)

Amortization of debt issuance costs

116

116

Reversal of credit losses

(1,134)

(188)

Changes in operating assets and liabilities:

(Increase) decrease in accounts receivable

(5,439)

6,436

Decrease in unbilled receivables

2,656

3,167

Increase in prepaid expenses and other current assets

(3,429)

(13,759)

Increase in operating leases, net

(526)

(202)

Decrease in other long-term assets

4

19

Decrease in accounts payable and accrued expenses and other

long-term liabilities

(24,548)

(28,278)

(Decrease) increase in deferred revenue

(229)

644

Increase (decrease) in due to/from related party

10

(39)

Net cash provided by (used in) operating activities

3,529

(1,131)

Cash flows from investing activities:

Purchase of property and equipment

(554)

(1,128)

Acquisition and development of internal use software and other

(10,347)

(9,163)

Net cash used in investing activities

(10,901)

(10,291)

Cash flows from financing activities:

Repayment of long-term debt

(20,000)

(30,000)

Proceeds from exercise of stock options

313

Cash received from Employee Stock Purchase Program

1,232

1,393

Net cash used in financing activities

(18,768)

(28,294)

Net decrease in cash, cash equivalents, and restricted cash

(26,140)

(39,716)

Effect of exchange rate changes on cash, cash equivalents and

restricted cash

597

(847)

Cash, cash equivalents and restricted cash, at beginning of period

87,335

127,290

Cash, cash equivalents, and restricted cash, at end of period

$         61,792

$         86,727

Supplemental Disclosures:

Net cash (received) paid during the period for:

Interest

$               (23)

$           1,879

Taxes

$              822

$              268

Non-cash investing and financing activities:

Property and equipment acquired included in accounts

payable

$                55

$                  2

Internal use software acquired included in accounts payable

$              520

$              573

Lease liabilities arising from right-of-use assets

$           2,993

$              189

Supplemental Disclosure Regarding Non-GAAP Financial Information
We use supplemental measures of our performance, which are derived from our consolidated financial information, but which are not presented in our consolidated financial statements prepared in accordance with GAAP. Adjusted EBITDA is the primary financial performance measure used by management to evaluate our business and monitor ongoing results of operations. Adjusted EBITDA is defined as net income (loss) before depreciation and amortization, stock-based compensation, interest expense, net, provision (benefit) from income taxes, acquisition, restructuring and integration costs and foreign exchange gains and losses, and other one-time, non-recurring costs. Adjusted EBITDA margin represents the adjusted EBITDA for the applicable period divided by the revenue for that period presented in accordance with GAAP.

We use non-GAAP financial measures to supplement financial information presented on a GAAP basis. We believe that excluding certain items from our GAAP results allows management to better understand our consolidated financial performance from period to period and better project our future consolidated financial performance as forecasts are developed at a level of detail different from that used to prepare GAAP-based financial measures. Moreover, we believe these non-GAAP financial measures provide our shareholders with useful information to help them evaluate our operating results by facilitating an enhanced understanding of our operating performance and enabling them to make more meaningful period-to-period comparisons. Although we believe these measures are useful to investors and analysts for the same reasons they are useful to management, these measures are not a substitute for, or superior to, U.S. GAAP financial measures or disclosures and should be read only in conjunction with financial information presented on a U.S. GAAP basis. Our non-GAAP financial measures may not be comparable to similarly titled measures of other companies. Other companies, including companies in our industry, may calculate non-GAAP financial measures differently than we do, limiting the usefulness of those measures for comparative purposes.

Reconciliation of historical Adjusted EBITDA and corresponding margin to their most directly comparable GAAP financial measures, net income (loss) and corresponding margin are presented below. We encourage you to review the reconciliations in conjunction with the presentation of the non-GAAP financial measures for each of the periods presented. In future fiscal periods, we may exclude such items and may incur income and expenses similar to these excluded items.

Reconciliation of Adjusted EBITDA

Three Months Ended March 31,

(IN THOUSANDS, EXCEPT PERCENTAGES)

2025

2024

Net income (loss)

$         7,993

$       (1,255)

Depreciation and amortization

16,463

15,080

Stock-based compensation

15,525

15,738

Interest expense, net

72

1,926

Provision (benefit) for income taxes

3,386

(134)

Acquisition, restructuring and integration costs

74

126

Foreign exchange (gain) loss, net

(1,998)

1,569

Adjusted EBITDA

$       41,515

$       33,050

Revenue

$     134,066

$     114,530

Net income (loss) margin

6 %

(1) %

Adjusted EBITDA margin

31 %

29 %

Conference Call and Webcast Information
IAS will host a conference call and live webcast to discuss its first quarter 2025 financial results today at 5:00 p.m. ET. To access the live webcast and conference call dial-in, please register under the “News & Events” section of IAS’s investor relations website. A replay will be available on IAS’s investor relations website following the live call: https://investors.integralads.com.

About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust, safety, and transparency in digital media quality. For more information, visit integralads.com.

Forward-Looking Statements
This earnings press release contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical fact included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance, including guidance, and business, including pipeline and industry trends. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “plan,” “intend,” “believe,” “may,” “will,” “should,” “can have,” “likely,” and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events. For example, all statements we make relating to our estimated and projected costs, expenditures, cash flows, growth rates and financial results, including forecasted revenue and adjusted EBITDA, or our plans and objectives for future operations and products, growth initiatives or strategies, expected features and functionality of our products, and expectations regarding technology, including the use of artificial intelligence, are forward-looking statements. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that we expected, including: (i) factors that affect the amount of advertising spending, such as economic downturns and marketability, uncertainty surrounding the stability of economic conditions due to new and proposed tariffs and uncertainty in the global trade environment, instability in geopolitical or market conditions generally, and any changes in tax treatment of advertising expense; (ii) our failure to innovate or make the right investment decisions; (iii) our ability to provide digital or cross-platform analytics; (iv) our ability to sustain our profitability and revenue growth rate, particularly if our revenue continues to decline; (v) issues in the development and use of artificial intelligence and machine learning; (vi) our failure to maintain or achieve industry accreditation standards; (vii) our dependence on integrations with advertising platforms, demand side providers (“DSPs”) and proprietary platforms that we do not control; (viii) our ability to maintain high impression volumes; (ix) risks that our customers do not pay or choose to dispute their invoices; (x) our dependence on the overall demand for advertising; (xi) our ability to compete successfully with our current or future competitors in an intensely competitive market; (xii) our international expansion; (xiii) our ability to expand into new channels; (xiv) risks of material changes to revenue share agreements with certain DSPs; (xv) our ability to effectively manage our growth; (xvi) the impact that any acquisitions we have completed in the past and may consummate in the future, strategic investments, or alliances may have on our business, financial condition, and results of operations; (xvii) our ability to successfully execute our international plans; (xviii) the risks associated with the seasonality of our market; (xix) the difficulty in evaluating our future prospects given our short operating history; (xx) uncertainty in how the market for buying digital advertising verification solutions will evolve; (xxi) the risk that a perceived failure to comply with laws and industry self-regulation may damage our reputation; (xxii) interruption by man-made problems such as terrorism, computer viruses, or social disruptions; (xxiii) the risk of failures in the systems and infrastructure supporting our solutions and operations; (xxiv) our ability to avoid operational, technical, and performance issues with our platform; (xxv) risks associated with any unauthorized access to user, customer, or inventory and third-party provider data; (xxvi) our ability to provide the non-proprietary technology, software, products, and services that we use; (xxvii) the risk that we are sued by third parties for alleged infringement, misappropriation, or other violation of their proprietary rights; (xxviii) our ability to obtain, maintain, protect, or enforce intellectual property and proprietary rights that are important to our business; (xxix) our involvement in lawsuits to protect or enforce our intellectual property; (xxx) risks that our employees, consultants, or advisors have wrongfully used or disclosed alleged trade secrets of their current or former employers; (xxxi) risks that our trademarks and trade names are not adequately protected; (xxxii) the impact of unforeseen changes to privacy and data protection laws and regulation on digital advertising; (xxxiii) our ability to maintain our corporate culture; (xxxiv) risks posed by earthquakes, fires, floods, and other natural catastrophic events; and (xxxv) other factors disclosed in our filings with the SEC. Given these factors, as well as other variables that may affect our operating results, you should not rely on forward-looking statements, assume that past financial performance will be a reliable indicator of future performance, or use historical trends to anticipate results or trends in future periods.

We derive many of our forward-looking statements from our operating budgets and forecasts, which are based on many detailed assumptions. While we believe that our assumptions are reasonable, we caution that it is very difficult to predict the impact of known factors, and it is impossible for us to anticipate all factors that could affect our actual results. The forward-looking statements included in this press release are made only as of the date hereof. We undertake no obligation to update or revise any forward- looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Investor Contact:
Jonathan Schaffer
ir@integralads.com

Media Contact:
press@integralads.com

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SOURCE Integral Ad Science, Inc.

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Hexagon Composites ASA: Eirik Løhre appointed permanent CFO

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OSLO, Norway, May 5, 2026 /PRNewswire/ — Reference is made to the stock exchange announcement dated 11 November 2025, where Eirik Løhre was appointed interim CFO in Hexagon Composites.

The Company is pleased to inform that Eirik Løhre has been appointed permanently to the role of CFO in Hexagon Composites, effective today.

Eirik Løhre has been with the Company since 2021 and prior to his role as interim CFO, he served as EVP Corporate Development on the Executive Team.  

“Eirik has demonstrated strong financial leadership and execution, and he has been instrumental in strengthening our financial performance. I look forward to continuing our work together to develop and position Hexagon in this next phase of growth,” said Philipp Schramm, CEO, Hexagon Composites. 

For more information:
Berit-Cathrin Høyvik, Senior Director, Communications, Hexagon Composites
Tel: +47 988 92 161, berit-cathrin.hoyvik@hexagongroup.com

About Hexagon Composites ASA
Hexagon delivers safe and innovative solutions for a cleaner energy future. Our solutions enable storage, transportation and conversion to clean energy in a wide range of mobility and industrial applications. Learn more at www.hexagongroup.com and follow @HexagonASA on LinkedIn.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/hexagon-composites-asa/r/hexagon-composites-asa–eirik-lohre-appointed-permanent-cfo,c4344308

 

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LONGPORT Whale Enters Malaysian Market with Next Generation Trading Infrastructure for Local Brokerages

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LONGPORT Whale, with proven track record across 100+ institutional clients in Asia, makes its Malaysia debut at Bursa Malaysia Stockbroking Trade Fair 2026

KUALA LUMPUR, Malaysia, May 5, 2026 /PRNewswire/ — LONGPORT Whale, a provider of AI-Ready securities trading infrastructure, is making its entry into the Malaysian market at the Bursa Malaysia Stockbroking Trade Fair 2026. The move comes as Malaysia’s Capital Market Masterplan 2026–2030 (CMP4) continues to hone in on local brokerages to modernise core systems, balancing investor experience, regulatory compliance, and operational resilience simultaneously.

Malaysian brokerages are increasingly confronted by a challenge that goes beyond front-end upgrades. Legacy architectures struggle to keep pace with digital-native investor expectations, rising cybersecurity standards, and the demand for multi-market expansion simultaneously. For many such brokerages, the question is no longer whether to modernize, but how to do so without adding complexity or disrupting the business continuity that clients depend on.

Zhong Hua, CEO, LONGPORT Whale, said, “Core trading infrastructure must support continuous evolution — in investor experience, compliance, and AI readiness — without adding unnecessary complexity. The brokerages that lead the next decade won’t be the ones with the best system today; they’ll be the ones whose systems are designed to keep getting better. LONGPORT Whale aims to bring its Asia-proven experience to help Malaysian brokers strike that balance.”

Built on a cloud-native microservices architecture and trusted by more than 100 institutional clients in Asia, Whale’s platform is engineered by industry professionals and refined through years of first-hand operational experience. For the Malaysian market, it addresses four priorities: a best-in-class trading experience validated across competitive, highly regulated markets in Asia; system resilience and performance built for institutional scale, with high system performance and output, real time risk management, and low system latency; global market connectivity spanning Malaysia, Singapore, Hong Kong SAR, US, and Japan without requiring system rebuilds; and an API-first, data-unified architecture that gives brokerages a practical foundation for AI adoption.

Hong Kong SAR and Singapore, where Whale serves online brokers, traditional banking firms, banks and wealth management institutes in a stringent regulatory environment, serve as the primary reference market for its Malaysia expansion. The company said it aims to work with local industry participants as both an infrastructure partner and a contributor to broader conversation on responsible modernization under CMP4.

About LONGPORT Whale

LONGPORT Whale provides integrated securities trading infrastructure to brokers, banks, fund houses, wealth managers, and family offices across Asia. Its cloud-native platform supports multi-market, multi-asset trading across front-, middle-, and back-office workflows, with a deployment model designed for regulatory alignment and long-term scalability. Website: www.longportwhale.com

Media Contact
LONGPORT Whale PR Team
Email: media@longportwhale.com

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SOURCE LONGPORT Whale

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Thunes and Vodacom Tanzania Unite to Power Cross-Border M-Pesa Payments Across China and Uganda

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Collaboration revolutionises trade & financial convenience for Tanzanian merchants and consumers

SINGAPORE, May 5, 2026 /PRNewswire/ — Thunes, the Smart Superhighway to move money around the world, has joined forces with Vodacom Tanzania, the country’s leading telco company, to transform cross-border trade and digital financial inclusion with Vodacom’s new M-Pesa Global Payment solution. Thanks to the collaboration, Vodacom customers in Tanzania can now seamlessly pay merchants in Uganda and China directly from their mobile phones.

This milestone solution responds to growing demand from Tanzanian traders who engage in commerce with Ugandan and Chinese markets but often face challenges with costly, slow, and insecure payment methods. With this innovation, leveraging the Thunes Direct Global Network, Vodacom aims to bridge those gaps, offering secure, real-time digital payments across borders and reinforcing its leadership in mobile money innovation in Africa.

The solution supports trade with two key markets for Tanzania. For eight consecutive years, China has been Tanzania’s largest trading partner, with bilateral trade hitting $8.8 billion in 2024. In the same year, bilateral trade between Tanzania and Uganda reached approximately $2.23 billion, an increase of 64% on the previous year.

Epimack Mbeteni, M-Pesa Director at Vodacom Tanzania said: “This is more than just a payment feature, it is a catalyst for economic empowerment and a gateway for small and medium businesses and entrepreneurs in Tanzania to compete and thrive in regional and global markets. Through Thunes’ expansive and trusted Network we are enabling seamless, secure, and affordable cross-border payments that empower people, fuel trade and place M-Pesa at the center of Africa’s digital commerce future.”

Through Thunes’ Direct Global Network, customers can now send payments to merchants in Uganda using MTN MoMo and to Chinese merchants through the Alipay network, all through the M-Pesa USSD menu or the M-Pesa Super App. The process is secure, user-friendly, and eliminates the burden of traditional banking barriers for everyday traders and businesses.

Dawei Wang, SVP Network at Thunes, added: “Vodacom Tanzania joining the Thunes Direct Global Network to digitise cross-border payments is a game changer for local businesses. By combining Vodacom’s technology with Thunes’ trusted and proprietary Network, Tanzanian customers can pay partners in China and Uganda in real time. This innovation accelerates interoperability along with international trade and business growth and supports our vision of connecting the next billion end users to the global economy.”

This initiative stands as a strategic enabler for consumers and micro, small, and medium enterprises (MSMEs) who need reliable and quick financial tools such as mobile money. A 2025 GeoPoll survey on Tanzania Financial Services and Usage found that 94% of the survey’s respondents use mobile money.

The Thunes and Vodacom Tanzania alliance is set to transform the lives of millions of consumers by dismantling cross-border barriers. By hyper-connecting Tanzania to global powerhouses like China and streamlining intra-African trade, the collaboration is helping to build an inclusive economy and grow Tanzania’s role as a force in the global market.

About Vodacom Tanzania

For more information, visit: https://www.vodacom.co.tz/

About Thunes

For more information, visit: https://www.thunes.com/

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View original content:https://www.prnewswire.co.uk/news-releases/thunes-and-vodacom-tanzania-unite-to-power-cross-border-m-pesa-payments-across-china-and-uganda-302760085.html

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