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Toyota Debuts Stylish, Powerful 2026 C-HR Battery Electric Vehicle

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All-new, Toyota C-HR Battery Electric Vehicle with 338 combined system net hp and a manufacturer-estimated all electric driving range rating of up to 290-miles*Premium interior and easy access rear cargo area for comfort, convenience and utilityDC fast-charging capability with access to thousands of Level Three charging stations nationwide for a 10-80% charge in around 30 minutes under ideal conditionsCoupe-like SUV profile with eye-catching design and a fun-to-drive character with standard All-Wheel Drive (AWD)Built on Toyota’s e-TNGA platform, with chassis tuning that compliments its spirited outputModern interior with soft touch materials, customizable lighting, and 14-inch touchscreenCompact crossover utility with 60/40-fold flat seats and up-to 25.4-cubic feet of cargo space behind the rear seatsExpected arrival at U.S. Toyota dealerships in 2026

PLANO, Texas, May 14, 2025 /PRNewswire-HISPANIC PR WIRE/ — Today Toyota announces the all-new 2026 Toyota C-HR Battery Electric Vehicle (BEV), an all-new model set to be a bold entry in its electrified lineup. With an impressive 338 horsepower combined system output, and standard All-Wheel Drive, it has a performance-inspired spirit with a manufacturer estimated 0-60 mph time of around 5 seconds. The C-HR couples its dynamic performance with a coupe-like design, a well-appointed interior, and up-to 25.4-cubic feet of rear cargo space behind the rear seats for compact crossover utility.

The 2026 C-HR BEV brings cutting-edge style and high-tech features. It will be powered by a 74.7 kW battery and have a manufacturer-estimated all-electric range rating of 290 miles*. It will come equipped with a North American Charging System (NACS) port, giving it access to thousands of DC charging stations nationwide. It will also be capable of charging on Level One and Level Two AC power sources. Steering wheel-mounted paddle shifters that control regenerative braking power are also standard. When activated, four different levels of regenerative braking power can be selected to convert kinetic energy to electric energy, adding charge to the traction battery.

It will come in SE and XSE grades and have great standard interior features like a 14-inch touchscreen that runs the Toyota Audio Multimedia system, fully digital gauge cluster, dual wireless chargers in the center console, and the Toyota Safety Sense 3.0 system. The cabin also brings comfort, with seating choices from fabric and SofTex®-trim to synthetic suede and SofTex-trim.

On the outside, key standard equipment like a power liftgate, low-profile roof rails, and rain-sensing wipers bring functional value. There will be 18-inch and 20-inch wheel options and a variety of available exterior paint colors in single and two-tone paint options.

Developed from a compact BEV concept Toyota first presented in 2022, the new C-HR BEV is the 20th electrified model to be added to the Toyota lineup. The model carries forward Toyota’s multi-pathway powertrain approach, which includes a variety of models available across its lineup to fit customers’ lifestyles, including BEV, Hybrid, Plug-in Hybrid, and Fuel Cell (CA and Hawaii only) powertrains. The 2026 C-HR BEV is expected to arrive at Toyota dealerships nationwide in 2026.

*Ranges and charging times will vary depending on weather and other factors.

Spacious Style

The Toyota C-HR BEV is designed as an expression of the fun-to-drive, exhilarating character of electric vehicles. Built on Toyota’s dedicated e-TNGA battery electric vehicle platform, its flowing body lines and wide stance convey a dynamic drive. The vehicle’s compact coupe silhouette is formed by Toyota’s signature hammerhead front end flowing seamlessly into a compact cabin and angular rear.

The C-HR has compact crossover proportions with an overall length of 177.9-inches, overall width of 73.6-inches, wheelbase of 108.3-inches, and overall height 63.8-inches. This helps give it spacious accommodation, with generous headroom and ample cabin space. The interior design is clean and open, with a slim driver’s display and easy-to-access center console. For an added touch, it also has customizable ambient lighting for setting just the right mood. Altogether, it has a comfortable, high-tech cabin that is stylish and functional.

It also provides drivers and passengers alike with plenty of comfort and convenience, such as two wireless smartphone chargers and rear cabin USB ports to ensure everyone on board can be connected when on the move; rear cabin air conditioning controls; and an available panoramic roof that brings natural light to all parts of the interior.

Electrifying Performance

The 2026 Toyota C-HR BEV comes equipped with standard AWD with electric motors housed in the front and rear eAxles. Altogether, the model is expected to be capable of going from 0 to 60 miles per hour in around 5 seconds. Its coupe-like lines are complemented by a low center of gravity, thanks to the underfloor-mounted battery pack that is surrounded by a cross-framing structure for overall vehicle rigidity. In addition to the fundamental strength, rigidity and agility of the dedicated BEV platform, suspension parts have been precisely tuned for the new C-HR, including spring and damper performance and the stiffness of the anti-roll bars.

It will have a lithium-ion battery with a total capacity of 74.7-kWh and an 11-kW on-board AC charger. It will have a NACS charging port that is compatible with Level Three DC fast-charging, giving it access to thousands of high-speed charging stations nationwide. When using fast charging the C-HR will be capable of recharging from 10% to 80% battery capacity in around 30 minutes under ideal conditions*. The 2026 C-HR will also be capable of charging on Level One and Level Two AC power sources.

A battery pre-conditioning function is also included on C-HR. This system brings the battery to an optimal temperature for DC fast charging, enabling faster charging in colder climates. This function can be activated manually or automatically by setting the navigation system destination to a fast-charging station.  

The 2026 C-HR also features steering wheel-mounted paddle shifters to activate and adjust regenerative braking. Regenerative braking is the process of converting energy created by the movement of the vehicle, also known as kinetic energy, into electrical energy. The driver can adjust the amount of regenerative braking power from four levels using the paddle shifters.

Two Style and Value-Packed Grades

The all-electric 2026 C-HR will be available in an SE and XSE grade. Exterior paint options on both grades will include the all-new Overcast and Tandoori colors, along with Cement, Midnight Black Metallic, and Wind Chill Pearl (premium paint option). The XSE will also have two-tone paint available, including the combination of Tandoori, Cement, or Wind Chill Pearl with a Midnight Black Metallic Roof. Key features by grade include:

SE

Performance specifications:Manufacturer estimated 290-mile all-electric driving range rating*338 horsepower11-kW onboard AC chargerDual-voltage A/C charging cableNACS charging port18-in. wheels with black alloy insertsPower liftgateRain-sensing wipersLow profile roof railsFabric/SofTex trimmed seating with 8-way power driver seat and 6-way manual passenger seatHeated front seats and steering wheel14-in. touchscreen with Toyota Audio Multimedia systemTwo front wireless Qi chargersThree USB-Type C ports (one front, two rear)Toyota Safety Sense 3.0Front & Rear Parking Assist with Automatic BrakingBlind Spot Monitor

XSE (adds to or replaces SE features with):

20-in. gun metal finished wheelsSofTex and synthetic suede-trimmed seats8-way power passenger seatDriver memory seatDigital Rearview Mirror with HomeLink®Traffic Jam Assist**Lane Change AssistPanoramic View Monitor

**4G Network dependent. Requires an active Drive Connect subscription or trial. Subscription required after trial period.

Intuitive Connected Tech

Modern convenience also comes standard on the 2026 Toyota C-HR BEV, as it will come with a 14-inch touchscreen that runs the Toyota Audio Multimedia system, designed and engineered by Toyota’s Texas-based Connected Technologies team. It also comes with a host of Toyota Connected Services** trials.

The Drive Connect** 3-year trial gives access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awakens the system for voice activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. Cloud Navigation, the available onboard navigation solution, utilizes the cloud to download the latest available map, traffic and routing information. To ensure users have the most up-to-date search capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also gives access to 24/7 live agent assistance to locate the next destination.

All Toyota C-HR models are equipped with a six-speaker audio system for enjoying entertainment while on-the-go, a JBL® Premium Audio system with 9 speakers, including an 8-channel 800-watt amplifier and 9-inch subwoofer will also be available.

The Toyota Audio Multimedia system also allows for dual Bluetooth phone connectivity, with support for standard wireless Apple CarPlay® and Android Auto™ compatibility. With further connectivity, the C-HR has a Wi-Fi Connect trial (30 days or up to 3GB upon activation) that offers 4G connectivity for up to five devices – turning the C-HR into an AT&T Hotspot.

Adding to the already robust offering of audio playback ability with HD Radio, USB data and a SiriusXM® 3-month trial subscription, Wi-Fi Connect also enables the new Integrated Streaming feature, providing the ability to link separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control.

The C-HR also comes with a 5-year minimum trial subscription for both Safety Connect** and Service Connect**. Safety Connect includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification and Stolen Vehicle Locator. Service Connect gives drivers the capability to receive Vehicle Health Reports, Maintenance Alerts and reminders.

With the Toyota App, users can stay connected to their C-HR with Remote Connect**, included as a 3-year trial. With Remote Connect, users can activate headlights, a horn alert, buzzer and unlock the rear hatch. The remote climate features include the ability for in-cabin temperature controls, including remote activation of the available seat heaters/ventilators, steering wheel heater, defroster, and the ability to schedule a timer to activate in a daily routine.

Remote charging capabilities are also included with Remote Connect trial or subscription on the C-HR, which includes the ability to check charging status, start/stop charging with a vehicle that is already plugged in and even edit charging schedules, allowing for enhanced controls of the C-HR’s charging. The Toyota App also provides an easy-to-use map to find charging station locations near you or along your route.

**4G Network dependent. Requires an active Drive Connect subscription or trial. Subscription required after trial period.

Active Safety & Driver Assist Technology

The C-HR features Toyota Safety Sense 3.0™, Toyota’s suite of active safety and driver assistance features designed to support driver awareness, decision-making, and vehicle operation. Please note that Toyota Safety Sense 3.0 systems and driver assist features are not a substitute for safe and attentive driving. The safety suite includes:

Pre-Collision System with Pedestrian Detection (PCS w/PD): Designed to help detect a vehicle, pedestrian, bicyclist, or motorcyclist and provide an audible/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.Full-Speed Range Dynamic Radar Cruise Control (DCRR): An adaptive cruise control system that is designed to be set at speeds above 20 mph. DRCC uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.Lane Departure Alert with Steering Assist (LDA w/SA):  Detects lane markings or the road’s edge at speeds above 30 mph. LDA w/SA is designed to provide an audible/visual warning if an inadvertent lane departure is detected. If no corrective action is taken, Steering Assist is designed to provide gentle corrective steering for lane-keeping assistance.Lane Tracing Assist (LTA): Designed to help keep the vehicle in the center of a lane. LTA assists the driver with steering control while DRCC is in use.Road Sign Assist (RSA): Uses the forward-facing camera to recognize specific road signs, such as speed limit, stop, and yield signs. RSA provides sign information to the driver via the Multi-Information Display.Automatic High Beams (AHB): Designed to detect headlights of oncoming vehicles and taillights of preceding vehicles. AHB automatically toggles between high and low beams as appropriate.Proactive Driving Assist (PDA): Uses the vehicle’s camera and radar, when system operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist. PDA can also provide gentle braking into curves.

For complete details on TSS 3.0, please visit Toyota.com/safety-sense.

Blind Spot Monitor with Rear Cross-Traffic Alert is also standard. The BSM system uses rear side radar sensors installed on the inner side of the rear bumper, on both the left and right sides, to assist the driver in confirming safety when changing lanes. The RCTA function uses the same sensors installed behind the rear bumper. This function is intended to assist the driver in checking areas that are not easily visible when backing up.

Safe Exit Alert is also standard on the C-HR. This system is designed to detect vehicles or cyclists approaching from the rear and judge if there is a possibility of a collision with an open door or passengers who are exiting. Safe Exit Alert will illuminate an indicator in the outer mirror and provide an audible alert to notify vehicle occupants.

The Toyota C-HR is also equipped with Toyota’s Star Safety System, standard. This system includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).

Driver assistance features include Traffic Jam Assist, Lane Change Assist, and Front Cross-Traffic Alert, standard**.

In terms of battery safety, Toyota uses many measures to help protect cell integrity, thanks to the design and a multiple monitoring system intended to protect the vehicle’s battery system. This includes:

Redundant monitoring of battery voltage, current and temperature designed to detect signs of abnormal heating to maintain optimal battery temperature and help prevent cell damageUtilization of a high-resistance coolant circulation system is designed to help prevent a thermal event from short circuits even in high battery load conditions due to repeatedly switching between high-speed driving and rapid charging

Limited Warranty

Toyota’s 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. The Electric Vehicle Driving Components, including the traction battery, are covered for 8 years or 100,000 miles, whichever comes first. Toyota dealers have complete details on the limited warranty.

The Toyota C-HR also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and three years of Roadside Assistance, regardless of mileage.

About Toyota 

Toyota (NYSE: TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.   

Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In spring 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 32 electrified options. 

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company’s U.S. operating sites.   

For more information about Toyota, visit  www.ToyotaNewsroom.com.

MEDIA CONTACT
Paul Hogard
paul.hogard@toyota.com  
469-429-4524

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SOURCE Toyota Motor North America

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Advanced Process Solutions Elevates Clint Johnson to Vice President of Services and Operations

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October 27, 2026

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Veteran Semiconductor Leader Brings More Than 20 Years of Operational Excellence, Strategic Growth, and Industry Leadership

DALLAS, Oct. 27, 2026 /PRNewswire/ — Advanced Process Solutions (APS), an industry leader in high precision and high purity manufacturing and process technology solutions, serving the semiconductor, aerospace, electronics, and industrial markets, today announced the promotion of Clint Johnson to Vice President of Services and Operations. As APS continues to expand its presence and capabilities within the semiconductor industry, Johnson’s leadership will play a critical role in advancing the company’s mission, strengthening customer partnerships, and delivering best-in-class service solutions.

“Clint has been an invaluable asset to APS since joining us as Director of Field Services earlier this year,” said Suhas Uppalapati, Chairman of APS. “He has demonstrated exceptional leadership and a relentless focus on operational performance. His dedication to customer success, workforce development, and continuous improvement quickly established him as a key contributor, and we are excited to see him continue to push APS forward in this expanded role.”

Johnson oversees APS’s service and operational functions, ensuring the organization maintains the highest standards of safety, regulatory compliance, quality, and customer satisfaction. His leadership approach is rooted in accountability, collaboration, and operational discipline, creating an environment where teams are empowered to excel while supporting the company’s broader strategic objectives.

“I am honored to step into the role of Vice President of Services and Operations and to work alongside such a talented team,” said Johnson. “The semiconductor and advanced manufacturing sectors are moving at an unprecedented pace. Together, we will continue focusing on safety, quality, and operational execution to ensure APS is uniquely positioned to help our global customers scale, optimize workflows, and meet today’s complex production demands.”

Prior to APS, Johnson spent more than 20 years in operational management at Air Liquide, a world leader in chemical manufacturing. He earned a degree in organizational leadership from East Texas A&M University.

About Advanced Process Solutions (APS)

Advanced Process Solutions (APS) is a leading provider of precision manufacturing, engineered process systems, and ultra-high-purity solutions serving the semiconductor, aerospace, electronics, and advanced industrial markets. With over 25 years of industry experience, APS specializes in chemical delivery and dispensing systems, specialty gas distribution, filtration and purification, precision fabrication, automation and controls, and turnkey process system integration.

Strategically located in the Dallas Metroplex, APS supports the rapidly expanding U.S. semiconductor manufacturing ecosystem, including Texas’s emerging “Silicon Prairie.” To support its continued growth and innovation, APS is expanding into a purpose-built, 100,000-square-foot, high-tech manufacturing facility in Van Alstyne, Texas, featuring a Center of Excellence, state-of-the-art research and development capabilities, and advanced cleanroom facilities. This investment will significantly enhance APS’s manufacturing capacity, engineering capabilities, and ability to deliver next-generation process solutions.

Combining engineering expertise, manufacturing excellence, and an unwavering commitment to quality and safety, APS partners with leading global manufacturers to deliver innovative, reliable, and scalable solutions that enhance operational efficiency and support mission-critical production environments.

For more information, visit www.APSNextGen.com.

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From Grid Constraint to AI Growth: Hitachi Vantara and Duraflow Transform Data Center Energy Management for Greater AI and Compute Capacity

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October 27, 2026

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Hitachi Vantara pilots one of the world’s largest Phase Change Material installations in its Netherlands data center, demonstrating how organizations can use up to 90% less electricity for thermal managementImplementation requires zero water for cooling, reducing the resources needed to support data center operationsThis generates more computing capacity from existing power infrastructure, rather than diverting power to cooling

ZALTBOMMEL, The Netherlands and SANTA CLARA, Calif., Oct. 27, 2026 /PRNewswire/ — As artificial intelligence (AI) accelerates demand for computing power, data centers face a growing challenge: how to increase AI and compute capacity when access to additional electricity is increasingly constrained.

Hitachi Vantara, the data storage, infrastructure and hybrid cloud management subsidiary of Hitachi Ltd. (TSE: 6501), is demonstrating a new approach to address this challenge by showing how data centers can effectively use their power for AI and compute capacity rather than power and cooling. At its data center in the Netherlands, Hitachi Vantara has deployed one of the world’s largest operational Phase Change Material (PCM) installations, using technology developed by Dutch thermal energy company Duraflow.

For more information about Hitachi Vantara’s approach to AI, please visit: https://www.hitachivantara.com/solutions/ai-analytics

Depending on the application, PCM technology can help reduce electricity consumption related to thermal management by up to 90%, while requiring no water for cooling. By reducing the energy needed to manage power and cooling, a greater share of available electrical capacity can be used for computing – an increasingly important consideration as organizations deploy more energy-intensive AI workloads.

Tackling the energy challenge behind AI
Every watt consumed by AI ultimately becomes heat and managing that heat requires as much as 40% of a data center’s total energy needs. At the same time, as AI workloads continue to grow, the ability to convert available electricity into useful computing capacity will increasingly determine how quickly digital infrastructure can expand. This creates a growing challenge for data center operators seeking to increase computing capacity within constrained power infrastructure. In regions where grid congestion or limited access to additional electricity can constrain data center expansion, improving infrastructure efficiency can help organizations make more computing capacity available within their existing power connection.

Hitachi Vantara faced this challenge as demand for high-density computing and AI infrastructure increased. Rather than assuming that more computing required a greater amount of power, the company explored ways to make its existing electrical capacity work harder. The resulting deployment of Duraflow’s PCM technology provides a real-world proof point for this approach at an operational scale.

Real-world performance: 240 kW of cooling with low electrical consumption
The installed system provides a total cooling capacity of 240 kW across two 120 kW PCM units. According to operational monitoring data, the two units collectively consume just 5–8 kW of electricity, depending on operating conditions. For comparison, a conventional DX cooling system delivering the same 240 kW cooling capacity would require an estimated 60–80 kW of compressor power. These operational figures illustrate how PCM-based thermal management can significantly reduce the electricity required for cooling, freeing up more of the data center’s available power capacity for computing.

“This project started with a very practical challenge: how do we grow our computing capacity when access to additional electricity is limited,” said Simon Ninan, Senior Vice President of Business Strategy, Hitachi Vantara. “We realized that if we could dramatically reduce the amount of power required for thermal management, we could make more of our existing electrical capacity available for computing. By partnering with Duraflow, we are demonstrating how smarter energy management can become an important enabler of AI growth.”

The approach also supports Hitachi Vantara’s broader commitment to operating more efficiently and sustainably, including its goal of becoming carbon neutral in Scope 1 and 2 GHG emissions by FY2030.

Building efficiency across the infrastructure stack
The deployment is part of Hitachi Vantara’s broader focus on helping organizations get more value from their infrastructure while managing the growing energy demands of digital workloads.

That approach extends across the infrastructure stack. Hitachi Vantara’s Virtual Storage Platform One (VSP One) Block includes a 4:1 Data Reduction Guarantee and features Dynamic Carbon Reduction technology, which reduces energy consumption by switching CPUs into eco-mode during periods of low activity. Its always-on compression capability allows the system to switch from inline data reduction to post processing, which further reduces energy consumption and helps reduce a CO2 footprint by as much as 40%.

“Addressing the energy demands of AI isn’t about optimizing one part of the business in isolation,” said Courtney Hadden, Sustainability Director, Hitachi Digital. “It’s about working in concert across the organization and with innovative ecosystem partners to find efficiencies at every stage – from the products we build, how we bring them to market, and everything in between. The answer cannot simply be to consume more power. We need to become smarter about how we use the power we already have.”

Dutch innovation, demonstrated at operational scale
Developed in the Netherlands, Duraflow’s PCM technology absorbs thermal energy during periods of peak demand before releasing it in a controlled manner when demand decreases. Unlike conventional cooling approaches that rely continuously on electrically driven refrigeration to remove heat, PCM technology provides a way to manage and store thermal energy more efficiently. The system requires no water for cooling, helping data centers reduce their reliance on water resources while significantly lowering the electricity needed for thermal management.

“Developing technology is one thing; proving that it can operate at this scale in a live, mission-critical environment is another,” said Simon Loerakker, CEO, Duraflow. “Our collaboration with Hitachi Vantara has allowed us to demonstrate the potential of innovation at an unprecedented scale. Together, we are showing that sustainable innovation and the growth of AI infrastructure can go hand in hand.”

For more information on Hitachi Vantara’s AI-enabled infrastructure, please visit: https://www.hitachivantara.com/en-us/products/storage-platforms.

Additional Resources:

Blog: Raising the Stakes for Sustainable, AI-ready InfrastructureBlog: Five Habits That Cut IT Energy Waste, Without Spending MorePress Release: Hitachi Vantara Releases FY2025 Sustainability Report, Highlighting Leadership in Energy-Efficient Infrastructure for AI-Driven WorkloadsWebinar: Green Data: Sustainable Innovations in Data CentersPress Release: Hitachi Vantara Unveils New Virtual Storage Platform One Capabilities to Enable Stronger Cyber Resilience, Performance and Sustainability

About Duraflow
Duraflow develops advanced thermal energy management technology based on Phase Change Materials (PCM). Its independently developed technology enables organizations to significantly reduce energy consumption for thermal management, maximize the use of existing electrical infrastructure and support the sustainable growth of mission-critical digital environments.

About Hitachi Vantara
Hitachi Vantara is transforming the way data fuels innovation. A wholly owned subsidiary of Hitachi Ltd., Hitachi Vantara provides the data foundation the world’s leading innovators rely on. Through data storage, infrastructure systems, cloud management, and digital expertise, the company helps customers build the foundation for sustainable business growth. To learn more, visit www.hitachivantara.com.

About Hitachi, Ltd. 
Through its Social Innovation Business (SIB) that brings together IT, OT (Operational Technology) and products, Hitachi aims to be a global leader in continuously transforming social infrastructure through digital, contributing to a harmonized society where the environment, wellbeing, and economic growth are in balance. Hitachi operates worldwide across four sectors – Digital Systems & Services, Energy, Mobility, and Connective Industries – as well as a Strategic SIB Business Unit focused on new growth areas. With Lumada at its core, Hitachi creates value by combining data, technology, and domain knowledge to solve customer and social challenges. Revenues for FY2025 (ended March 31, 2026) totaled 10,586.7 billion yen, with 606 consolidated subsidiaries and approximately 290,000 employees worldwide. Visit us at www.hitachi.com.

HITACHI is a trademark or registered trademark of Hitachi, Ltd. All other trademarks, service marks, and company names are properties of their respective owners.

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SOURCE Hitachi Vantara

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Parks Associates: HDR Is Shaping the Future of Premium Video Entertainment

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35 minutes ago

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October 27, 2026

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New Parks Associates white paper, developed in partnership with InterDigital, examines how HDR is advancing viewing experiences across streaming, live sports, gaming, and mobile devices

PLANO, Texas, Oct. 27, 2026 /PRNewswire/ — New research from Parks Associates shows high dynamic range (HDR) is becoming a foundational component of premium video entertainment, creating opportunities for television manufacturers, streaming services, and content creators to differentiate through picture quality. The research, High Dynamic Range and the Future of Video, developed in partnership with InterDigital, examines HDR’s expanding role across the entertainment ecosystem.

HDR enhances brightness and contrast and produces richer colors and more lifelike images for the video-viewing experience. The white paper explores how broader device support, growing content availability, and advances in production and distribution are moving HDR from a premium feature toward an expected part of high-quality viewing.

“HDR gives the entertainment industry a powerful way to make improvements in picture quality,” said Michael Goodman, Director, Entertainment Research, Parks Associates. “For manufacturers, it helps demonstrate the value of advanced displays. For streaming services and content owners, it provides an opportunity to deliver a more compelling experience and preserve the creative intent of their programming.”

“Consumers may not always know HDR by name, but they recognize the experience it enables: richer color, deeper contrast and a more lifelike picture,” said Lionel Oisel, Head of Video Labs, InterDigital. “As HDR expands across streaming, live sports, gaming and mobile, the opportunity is to make that premium experience consistent and efficient on every screen. Innovation in HDR, video compression and delivery will be fundamental to making that possible.”

The white paper identifies several developments shaping HDR’s next phase:

Smart TVs are the foundation. Smart TVs are the primary streaming video device in 62% of US internet households with a connected TV device.

Live sports and gaming expand HDR’s relevance. These experiences showcase HDR’s ability to reproduce bright highlights, detailed shadows, and realistic imagery, while pushing improvements in production and real-time processing.

Mobile viewing extends HDR beyond the television. Mobile phones account for 24% of weekly video consumption, with tablets contributing another 11%.

Technology advances improve delivery economics. AI-assisted image processing, cloud-based production, and next-generation codecs such as Versatile Video Coding (VVC) will simplify workflows and deliver HDR more efficiently.

The research also identifies challenges that require continued collaboration to ensure the successful expansion of HDR. Differences in HDR formats, device capabilities, and service implementations can produce inconsistent viewing experiences. Content providers must manage the cost and complexity of supporting multiple formats as audiences move from standard to HDR in their video viewing.

Parks Associates and InterDigital will highlight this research at Future of Video: Business of Streaming, an executive conference for the streaming and video industries on November 17-18 in Marina del Rey, California. Register here. 

For more information, contact Mindi Sue Sternblitz-Rubenstein.

About Parks Associates

Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health.

The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
425707@email4pr.com 

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SOURCE Parks Associates

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