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Sproutr Raises Seed Round to Help MGAs/MGUs, Program Administrators, and Carriers Launch Innovative P&C Products and Programs Faster and More Efficiently

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InsurTech Startup Supports Over 35 Customers and has Successfully Launched More Than 60 Innovative Products and Programs in Just Two and a Half Years

SOLEBURY, Pa., May 15, 2025 /PRNewswire/ — Sproutr, a boutique insurance product design and build firm, today announced the close of its seed round led by Altai Ventures, one of the leading specialist fintech venture capital firms.

Built by insurance operators, Sproutr exists to bridge one of the industry’s most pressing challenges: the gap between innovation and execution. By helping MGAs/MGUs, program administrators, and carriers navigate complex regulatory processes and internal structures, Sproutr empowers them to launch new P&C products and programs faster, smarter, and more efficiently — seizing market opportunities before they’re lost.

“Within virtually every entity that sells insurance products lies a team that is often not spoken about – a department responsible for developing policy language, drafting endorsements, and by doing so, one that defines the very promises that insurers make to their policyholders and without which they would not be able to operate,” explained Oleg Ilichev, Managing Partner, Altai Ventures. “Developing effective product language comes from program management experience. Leading with outcome-based insurance insights, Sproutr has built a method that enhances these existing workflows and offerings by combining the best insurance product experts with modern technology to design insurance products and programs in a more efficient and strategic manner,” said Ilichev.

Sproutr addresses a critical industry challenge, which is the gap between insurance innovation and execution. For new and existing MGAs/MGUs and program administrators, translating early-stage ideas into viable, carrier-backed programs involves navigating complex regulatory processes, internal carrier structures, and uncertain timelines. All of these factors can hinder innovation.

On the carrier side, rigid workflows and siloed responsibilities can also slow down decision-making, leading to missed market opportunities by launching products too late or chasing ill-defined business cases.

Sproutr’s mission is to redefine the standards in insurance program and product design by simplifying the process of bringing regulated products to market. Sproutr achieves this through its tech-forward approach, proprietary frameworks & processes, and deep industry expertise, helping new and established MGAs/MGUs, program administrators, and others capitalize on market opportunities and avoid missteps.

Sproutr is comprised of experienced insurance operators who have successfully launched and scaled insurance programs across the P&C spectrum. The firm delivers end-to-end advisory, authoring, and execution support across all stages of development, including:

Market ValidationUnderwriting GuidelinesForm & Rate DevelopmentRegulatory FilingsCarrier Paper StrategyPost Launch Audits and More

“At Accelerant, we pride ourselves on helping our Members move with agility and purpose,” said Mike McAuliffe, President at Accelerant Underwriting Managers. “Sproutr has been instrumental in delivering on this promise, sharing our Member-centric worldview and helping them build products and programs that meet real market needs,” noted McAuliffe.

Sproutr’s team of insurance professionals (CUOs, Product Managers, Compliance Experts, etc.) has over 300 years of combined experience building products and programs. Currently, the firm supports over 35 customers and has successfully launched over 60 products and programs in just 2.5 years. Some of the customers that trust Sproutr include: Accelerant, Blitz Insurance, Boost, District Cover, Everspan, MGT Insurance Company, and Sertis, among others.

“Having built, launched, and managed programs at AIG, Hippo, Hanover, and Attune, I know firsthand how hard it is to bring new insurance products to market even when you have access to the required parts (paper, capacity, & product), ” said JoAnne Artesani, CEO & Founder, Sproutr. “I founded Sproutr to direct my experience towards building a practice dedicated to propelling founders and program writers in executing their visions using smart, cost-effective, and pragmatic approaches. At Sproutr, we call this “Seeing Beyond”. Today, we operate these principles at scale with a technology-driven, customer first approach and a growing team of incredible talent, which drove my decision to bring strategic capital into Sproutr,” explained Artesani.

Sproutr, a profitable insurtech startup with over 35 customers, plans to use its funding to create more value for its growing customer base by accelerating the firm’s execution of its technology roadmap and scaling its growing team. The firm is a proud partner program member of AAIS and an approved service provider of TMPAA. For more information about Sproutr, visit: https://www.sproutr.com/ 

About Sproutr
Sproutr is an insurance product design & build firm. Moving beyond advisory services, Sproutr exists to support start-up and legacy insurance providers in leading core insurance functions to validate, design, and author new or expanding product launch efforts. Their team has deep experience and credibility in leading underwriting, process, and product design and implementation within Fortune 500 companies and unicorn insurtechs. Choosing Sproutr means gaining the strength and credibility of a multi-disciplinary team that has navigated real industry obstacles. 

About Altai Ventures
Altai Ventures is a specialist venture capital firm with a focus on backing and incubating early-stage startups in financial services. Altai’s mission is to empower extraordinary founders to reinvent financial services by using its operating expertise, deep industry knowledge, and strategic LPs to drive immediate, meaningful value creation.

Media Contact:
JoAnne Artesani
info@sproutr.com
215-867-9277

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SOURCE Sproutr Holdings LLC

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Walmart Has 23.6% of U.S. Grocery Sales – But Costco Owns the AI Answer – 5W Grocery Retail AI Visibility Index 2026

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Walmart Owns 21% of U.S. Grocery — But Costco Owns the AI Answer 

NEW YORK, May 7, 2026 /PRNewswire/ — 5WPR, the premier AI communications firm in the United States, today released the U.S. Grocery Retail AI Visibility Index 2026 — the 11th installment in 5W’s AI Visibility Index research series, and the first to rank American grocery retailers by how frequently they are cited inside AI-generated answers.

The headline finding rewrites the category league table.

Walmart, with approximately 21 percent of U.S. grocery market share — the largest in the country — ranks fourth in AI citation share. The retailer cited most often when American shoppers ask ChatGPT, Claude, Perplexity, or Google AI Overviews where to buy their groceries is Costco. Trader Joe’s ranks second. Whole Foods ranks third. Aldi, H-E-B, and Wegmans are all punching far above what their physical footprint would predict.

“Market share is a lagging indicator. AI citation share is a leading indicator,” said Ronn Torossian, Founder and Chairman of 5W. “The grocers who close that gap in 2026 will define the category in 2030. Most grocery CMOs we talk to are running 2019 playbooks against 2026 consumer behavior.”

5W researchers ran more than 80 consumer-intent queries across 12 sub-categories — best overall grocery store, cheapest, highest-quality produce, best private label, best organic, best meal planning, best bulk, best delivery, best customer service, best regional, and others — across the four leading consumer AI platforms. Each retailer was scored on citation frequency, position within the answer, sentiment, and sub-category dominance.

The top 10: Costco, Trader Joe’s, Whole Foods, Walmart, Kroger, Aldi, H-E-B, Publix, Wegmans, and Target.

Key structural findings:

Market share no longer predicts AI citation share. Walmart’s roughly 21 percent share translates to an estimated 8 to 10 percent AI citation share across premium query categories. The decoupling is the single largest such gap in American retail.Private label is the highest-leverage citation asset a grocer owns. Kirkland, Trader Joe’s, 365, Good & Gather, and Great Value are cited directly by name in AI answers at rates that exceed most national CPG brands.Regional loyalty translates directly into regional AI dominance. Regional chains outperform national chains in their home markets by 3x or more.Reddit and TikTok are under-priced citation surfaces. Perplexity pulls a majority of its answers from community sources. ChatGPT and Claude weight Reddit heavily.

The report also identifies six 2026 dynamics reshaping the category, including the new GLP-1 grocery basket, Aldi’s expansion as a citation-compounding program, and Walmart’s CEO transition from Doug McMillon to John Furner — effective February 1, 2026 — as a brand-narrative inflection point.

The full Index, including ranks 11 through 25 and sub-category breakdowns, is available as a free download at 5wpr.com/research.

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research. 

Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. 5W serves clients across B2C sectors including Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit; B2B specialties including Corporate Communications and Reputation Management; as well as Public Affairs, Crisis Communications, and Digital Marketing, including Social Media, Influencer, Paid Media, GEO, and SEO. 5W was also named to the Digiday WorkLife Employer of the Year list.

For more information, visit www.5wpr.com.

Media Contact
Chris Bergin
cbergin@5wpr.com

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SOURCE 5W Public Relations

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ICAT Logistics Appoints Youssef Annali as Chief Financial Officer

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Transportation and logistics finance leader joins as ICAT accelerates its next phase of growth

DALLAS, May 7, 2026 /PRNewswire/ — ICAT Logistics announces the appointment of Youssef Annali as Chief Financial Officer. Annali brings more than two decades of senior finance leadership across global logistics and supply chain businesses, and joins as the company scales its platform, team, and operational capabilities globally. 

Annali joins ICAT from OIA Global, a $1.4 billion revenue supply chain management leader, where he served as CFO for four years overseeing Finance, Corporate Development, Strategy, Legal, Compliance, and Real Estate. Prior to OIA, he spent eleven years at CEVA Logistics—one of the world’s largest freight and logistics providers—rising to CFO & EVP Finance for North America, where he held financial accountability for a business generating over $4.5 billion in annual revenue and more than 14,000 employees. Earlier in his career, he served in senior finance roles at Abbott, KPMG, and PricewaterhouseCoopers.

Annali has a consistent track record of building finance functions that support strategic growth and has deep experience across financial planning, M&A, treasury, and corporate restructuring. He holds a Post-Master’s in Finance and Control from the University of Amsterdam and a Master’s in Business Administration from the University of Groningen.

“Youssef has led high-performing finance teams at the highest levels of global logistics. He brings the operational depth and strategic mindset our platform demands as we enter the next phase of growth,” said Brad Stogner, CEO of ICAT Logistics.

“ICAT has built something genuinely differentiated—a specialized platform operating in verticals where precision and domain expertise are non-negotiable. The foundation is strong, and the opportunity ahead is significant. I look forward to working with the team to accelerate that momentum,” said Youssef Annali, Chief Financial Officer of ICAT Logistics.

About ICAT

ICAT is the world’s leading specialized logistics company, delivering customized solutions and deep vertical expertise to industries where failure is not an option. With 65 offices and operating capabilities in 190 countries, ICAT serves customers across Live Events, Luxury, Technology, Defense & Aerospace, Life Sciences, and Financial Institutions—sectors defined by uncompromising performance standards. ICAT’s proprietary, AI-powered technology platform provides end-to-end visibility and predictive intelligence, enabling precise execution for the most demanding operations.

ICAT is backed by New Atlas Capital following its acquisition of the Company in 2024.

Contact Information

ICAT Logistics, Inc.
8840 Cypress Waters Blvd, Ste 325,
Coppell, TX, 75019
marketing@icatlogistics.com

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SOURCE ICAT Logistics, Inc.

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HelloNation Article Highlights Poughkeepsie’s Focus on Youth Investment, Neighborhood Parks and Sustainable Reuse

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The article examines how redevelopment projects and youth programs are reshaping community life across Poughkeepsie.

POUGHKEEPSIE, N.Y., May 7, 2026 /PRNewswire/ — What does long term community growth look like when a city invests in both people and public spaces? HelloNation has published a HelloNation article that provides the answer through a detailed look at how Poughkeepsie is combining youth investment, neighborhood improvements and adaptive reuse projects to support residents and strengthen the city’s future.

The article explains that Poughkeepsie is undergoing a period of reinvention centered on infrastructure upgrades, youth programming and redevelopment along the city’s Northside. According to the article, local and county leaders are working to create spaces where residents can learn, gather and build stronger community connections. The article notes that these efforts are intended to improve quality of life while helping the city grow in a more sustainable and inclusive way.

A major focus of the article is the planned Youth Opportunity Union, also known as the YOU, a large multipurpose youth facility backed by Dutchess County. The HelloNation article describes the project as a 19,000 square foot center that will include childcare services, wellness support, tutoring areas, teaching kitchens and both indoor and outdoor recreation spaces. The article explains that the project reflects a larger regional effort to increase opportunities for children and teenagers in underserved communities.

The article also highlights additional youth centered investments connected to sports, education and recreation. According to the article, Dutchess County has awarded grants to local organizations serving young people between the ages of 6 and 17. The article further explains that Poughkeepsie’s City Parks program has introduced mini grants designed to support renovations and activities in neighborhood parks, including Pershing Avenue and Malcolm X parks.

Beyond youth programs, the article details how the city is working to improve transportation and neighborhood infrastructure. The HelloNation article explains that Poughkeepsie launched its first five year paving plan in 2025, beginning with major roadway improvements on Main Street and other corridors. The article states that these upgrades are intended to improve safety, durability and daily conditions for residents while supporting broader redevelopment goals throughout the city.

Another important part of the article focuses on adaptive reuse and environmental redevelopment on the Northside. The article describes how Scenic Hudson plans to transform the former Standard Gage Factory into the Northside Hub, a redevelopment project designed to serve as both a nonprofit headquarters and a community gathering space. According to the article, the project will feature solar powered operations, office space, public parkland and community facilities near the Walkway Over the Hudson and Dutchess Rail Trail.

The article also explains that Poughkeepsie’s selection as the Mid Hudson winner in New York’s Downtown Revitalization Initiative adds additional momentum to current redevelopment efforts. The HelloNation article notes that the funding will support new downtown projects that build on existing investments in youth programs, infrastructure and adaptive reuse. Together, these efforts are presented as part of a broader strategy to create long term stability and opportunity for local residents.

The article concludes that Poughkeepsie’s emerging identity is closely tied to projects that strengthen neighborhoods while supporting future generations. Poughkeepsie Puts Youth, Neighborhood Parks and Sustainable Reuse at the Center of Renewal features insights from HelloNation Staff Writer, community development coverage of Poughkeepsie, New York, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities. HelloNation maintains partnerships with the U.S. Conference of Mayors, and the United States First Responders Association.

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SOURCE HelloNation

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