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Captive Portal Market worth $2.20 billion by 2030- Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., May 19, 2025 /PRNewswire/ — The Captive Portal Market is estimated at USD 1.15 billion in 2025 and is expected to reach USD 2.20 billion by 2030, at a CAGR of 13.9% from 2025 to 2030, according to a new report by MarketsandMarkets™. 

Browse in-depth TOC on “Captive Portal Market”
236 – Tables
222 – Figures
247 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for the years

2018–2030

Base year considered

2024

Forecast period

2025–2030

Forecast units

Value (USD) Million/Billion

Segments covered

By Offering, End Use, and Region

Regions covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies covered

The major players in the Captive Portal Market are Cisco (US), HPE Aruba Networking (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Beonic (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US), Fortinet (US), RUCKUS Networks (US), and ONE BCG (US).

The increased availability of public Wi-Fi networks in retail shops, hotels, airports, cafes, hospitals, and educational institutions is the leading force for the market for captive portals. Free or paid Wi-Fi-providing organizations are increasingly using a controlled gateway, called a captive portal, to authenticate users, gain consent, and ensure access. With businesses attempting to enhance user engagement alongside ensuring compliance with regulations such as GDPR, TRAI, and CCPA, captive portals are an essential device for controlling and observing public access. The trend is further boosted by governments and municipalities rolling out smart city initiatives to offer free Wi-Fi in public parks and transit systems. Captive portals allow these bodies to achieve a balance between ease of access and data capture, security, and control. Besides, enterprises employ branded portals for customer onboarding, referring the users to promotional pages or personalized content, thus increasing the marketing effectiveness and customer loyalty. The demand for customizable mobile-friendly captive portals grows as more people use their smartphones and tablets to connect to the networks. As the demand for effortless, secure Wi-Fi experiences and value-added user data becomes essential, captive portal solutions are emerging as a strategic priority in industries in developed and emerging economies.

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The hospitality & leisure end-use segment is expected to hold the largest market size during the forecast period

The hospitality & leisure industry is a major end user of captive portals in the hospitality and leisure Captive Portal Market, making use of the technology to improve guest experience, promote brand engagement, and provide secure internet access. Hotels, resorts, cafes, and venues for entertainment use captive portals as the first point of contact when connecting to Wi-Fi, providing a customized login page, branding, promotions, or an opportunity to sign up for a loyalty program. Such portals not only make internet connections smooth but also capture precious guest data such as email addresses, demographics, and usage patterns, which can be incorporated into CRM systems for customized marketing and personalized services. In premium establishments, captive portals usually offer a multi-lingual interface and tiered bandwidth packages, and social media logins to accommodate varied clientele.

In travel & transportation, the cruise ships end-use segment is expected to register a higher growth rate during the forecast period

With thousands of passengers onboard, cruise operators use captive portals to manage Wi-Fi access, provide personalized internet packages, and adhere to maritime communication rules and regulations. Such portals allow for a frictionless login while incorporating elements like language selection, social media logins, and passenger-specific promotions. Cruise lines also use the captive portals for upselling premium connectivity services and collecting guest information for loyalty programs and post-cruise engagement. With the challenges of satellite-based connectivity at sea, captive portals help optimize bandwidth usage and restrict access for users such as passengers, crew, or business operations. Since digital experiences become the heart of passenger satisfaction, the need for powerful, flexible captive portal solutions grows in the cruise industry, driving the growth of this specialized niche of the global Captive Portal Market.

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Asia Pacific to register the fastest growth during the forecast period

The Asia Pacific Captive Portal Market shows rapid adoption of sophisticated technology to improve user experience and efficiency. Cloud-based captive portal platforms are gaining momentum because of their scalability and efficient management across geographically scattered areas in the large Asia Pacific region. Mobile-first design principles integration is essential to address the largely mobile user base. Additionally, there is a rising interest in utilizing data analytics capabilities on the captive portals to learn about users’ behavior and preferences to promote targeted marketing and better service delivery. The fragmented Asia Pacific countries’ regulatory environment calls for versatile captive portal options capable of accommodating various data privacy needs and compliance standards. The competitive environment of many industries targeting the consumer in the region is also encouraging businesses to adopt captive portals as a branding and engagement means, providing custom landing pages and immersive experiences to reach their target market effectively.

Top Key Companies in Captive Portal Market:

The report profiles key players, such as Cisco (US), Extreme Networks (US), Arista (US), Purple (UK), Enea (Sweden), Netgear (US), IronWifi (US), Cloud4Wi (US), and Spotipo (US).

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

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Innovid by Mediaocean Positioned as a Leader in the SPARK Matrix™: AdTech Platform, 2026 by QKS Group

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PUNE, India, June 19, 2026 /PRNewswire/ — QKS Group announced today that it has named Innovid by Mediaocean as a leader in the SPARK Matrix™: AdTech Platform, 2026. This comprehensive evaluation provides a detailed competitive analysis, market ranking, and strategic insights to help users evaluate global vendor capabilities and market positions.

This recognition also reflects Innovid’s continued investment in AI-powered execution and the value it is delivering to customers and the industry at large. Earlier this month, the company introduced NIVO, its AI core for agents and orchestration, helping marketers turn intelligence into action across the advertising lifecycle. Early adopters have already reported workflow efficiency gains of up to 90%. 

“Innovid by Mediaocean’s leadership position in the advertising technology market is supported by its breadth across creative management, ad serving, campaign execution, measurement, optimization, and workflow automation,” said Richa Choubey, Senior Analyst, QKS Group. “The platform is particularly strong in helping advertisers manage campaigns across connected TV, digital, social, and linear media while providing greater consistency in execution and measurement across channels. Through cross-channel delivery capabilities, independent measurement, AI-enabled optimization, and interoperability across the advertising ecosystem, Innovid by Mediaocean enables brands and agencies to improve operational efficiency, strengthen performance visibility, and better manage increasingly fragmented media environments. Its integrated approach supports organizations seeking greater control over campaign operations, measurement consistency, and linkage between advertising investments and business outcomes.”

Analyst Assessment: Aligning with Market Dynamics

Innovid operates at the intersection of several of the most significant trends shaping the advertising technology landscape, including the rise of CTV, the growing demand for independent measurement, increasing media fragmentation, and the application of AI to campaign execution and optimization. Rather than competing solely on individual point capabilities, the platform’s value proposition lies in its ability to connect creative management, ad serving, measurement, and optimization workflows across channels that have traditionally been managed in silos.

As advertisers navigate an increasingly complex ecosystem characterized by evolving privacy requirements, proliferating media environments, and heightened expectations for accountability, platforms that can provide consistency, interoperability, and operational efficiency become increasingly important. Innovid’s continued investments in cross-channel measurement, CTV innovation, and AI-enabled workflow automation reflect a clear understanding of these market dynamics. While the AdTech market remains highly competitive and rapidly evolving, Innovid has established itself as a significant independent player with a differentiated position in helping brands, agencies, and media organizations execute, measure, and optimize campaigns across fragmented digital and television environments. Its ability to balance scale, openness, and innovation positions it well as organizations seek greater transparency and control over advertising performance in an omnichannel world.

“Innovid demonstrates differentiated capabilities in creative management and optimization, leveraging AI and automation to improve campaign efficiency and effectiveness,” said Umang Thakur, Vice President and Principal Analyst, QKS Group. “Its support for omnichannel activation, unified measurement, and cross-platform creative governance makes it well suited for organizations seeking to centralize advertising operations and maximize the impact of creative assets at scale.”

Building on a Foundation of AI Innovation

In 2025, QKS Group named Innovid the ‘Most Valuable Pioneer‘ in its AI Maturity Matrix for AdTech, highlighting the company’s ability to embed intelligence across the campaign lifecycle. With the launch of NIVO AI, Innovid has evolved that embedded intelligence into live, scalable execution, addressing the multi-channel complexities and fragmentation challenges highlighted in the QKS report.

“What stands out in this report is the growing need for greater connectivity across the advertising ecosystem,” said Grant Parker, President, Innovid. “Marketers aren’t struggling with a lack of tools; they’re struggling with disconnected workflows, fragmented data, and operational complexity. With NIVO, we’re helping brands and agencies bring those workflows together, turning signals into coordinated action across creative, delivery, measurement, and optimization.”

Access the Report

To download the full report and explore the visit SPARK Matrix™: AdTech Platform, 2026.

About Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Media Contact:
Megan Coyle
Megan@innovid.com

About QKS Group

QKS Group is a global analyst and advisory firm helping enterprises, technology vendors, and investors make trusted, data-driven decisions. Our portfolio spans the flagship SPARK Matrix™ evaluation framework, SPARK Plus™ analyst advisory platform, QKS Intelligence™ for market and competitive tracking, and QKS Community™ for CXO leaders and practitioners. All offerings are powered by a Human-Intelligence-driven framework and QKS’s closed-loop research methodology–integrating expert-led insights, quantitative modeling, and continuous validation to deliver credible, outcome-focused intelligence. For more available research, please visit Research.

Media Contact:
Anish
PR & Media Relations
QKS Group 
5th Floor, Wing 2, Cluster C, 
EON Free Zone, Kharadi,
Pune, India
Email: support@qksgroup.com
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Innoscience’s current products are not affected by both rulings of the Munich Regional Court

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MUNICH, June 18, 2026 /PRNewswire/ — Innoscience today announced that the Munich Regional Court has just issued a pair of rulings, from which it could be confirmed that Innoscience’s currently marketed gallium nitride (“GaN”) power device products fall outside the scope of Infineon’s asserted German patents and may be commercialized in Germany without restriction.

These rulings are fully consistent with the final determination issued last month by the U.S. International Trade Commission (“ITC”), which found that Innoscience’s current products do not infringe Infineon’s asserted U.S. patent relating to packaging design (U.S. Patent No. 9,899,481). The Munich case concerns the German counterparts of that same patent family. In line with the ITC’s findings, the Munich Court found infringement only with respect to a limited set of legacy products—certain packaged 650–700V transistors—that had already been discontinued. Therefore, any injunction granted would not apply to Innoscience’s current product portfolio. As a result, there is no impact on Innoscience’s ongoing operations or its customers’ use of its products in Germany.

The decisions mark another significant milestone in Innoscience’s string of favorable outcomes across major jurisdictions. They follow the company’s recent success in China, where it secured an injunction and damages award against Infineon, as well as its decisive victory at the ITC in the United States last month. Together, these rulings reaffirm the legality of Innoscience’s current product portfolio and its ability to operate freely in key global markets.

While proceedings in Germany remain ongoing, including Innoscience’s invalidity challenges to the asserted German patent, the growing body of decisions across China, the United States, and Germany underscores that the global litigation campaign initiated by Infineon has not altered the competitive position of Innoscience’s core products. To the contrary, independent judicial findings across multiple jurisdictions have consistently validated the robustness of Innoscience’s technology and reinforced market confidence in the company’s product compliance and innovation capabilities.

Innoscience remains committed to advancing its technology leadership and expanding its global footprint, delivering cutting-edge GaN solutions to customers worldwide in a fair and competitive marketplace.

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SOURCE InnoScience

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NetZoom Announces Data Center Infrastructure Management Solution for Higher Education Institutions

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NetZoom® is a robust DCIM for managing College and University data centers, campus infrastructure and smart classrooms

CHICAGO, June 18, 2026 /PRNewswire-PRWeb/ — NetZoom offers an intuitive Data Center Infrastructure Management (DCIM) solution designed to help colleges and universities document, visualize, and manage the infrastructure supporting campus IT services, research computing, smart classrooms, and distributed data center environments.

NetZoom helps colleges and universities establish a reliable source of truth, improve operational planning, and support critical infrastructure without adding unnecessary burden to IT and facilities teams.

Higher education institutions often manage infrastructure spread across data centers, MDF/IDF closets, labs, classrooms, and multiple campus locations while supporting digital learning, campus connectivity, research workloads, and administrative systems. These environments require accurate asset management, reliable connectivity documentation, capacity planning, and operational visibility across IT and facilities.

Common infrastructure management challenges in higher education include:

Lack of a single source of truth for asset managementDistributed assets across the entire campusLimited space, power, cooling, and budget resources as digital learning, research computing, and campus IT services continue to expandMaintaining uptime and resiliency for critical academic, research, and administrative systems

“Higher education institutions are managing increasingly complex data center environments that support students, faculty, research, and campus-wide digital services,” said Uriel Campos, General Manager at NetZoom, Inc. “To manage these environments effectively, teams need clear visibility into their assets, connectivity, capacity, power, and cooling. NetZoom helps colleges and universities establish a reliable source of truth, improve operational planning, and support critical infrastructure without adding unnecessary burden to IT and facilities teams.”

NetZoom also supports IT and facilities teams by centralizing asset, connectivity, capacity, power, cooling, and change management data in a visual DCIM platform. By bringing these functions together, institutions can improve resource planning, reduce reliance on manual tracking, identify capacity constraints, and better understand the impact of infrastructure changes.

NetZoom’s DCIM solution offers significant benefits to higher education institutions including:

Campus-wide infrastructure visibility: Helps IT and facilities teams maintain a centralized view of assets across data centers, MDF/IDF closets, labs, classrooms, and distributed campus locations.Improved planning for space, power, and cooling: Provides visibility into capacity utilization so institutions can better support growing digital learning, research computing, and administrative systems.Reduced reliance on manual tracking: Centralizes asset, connectivity, capacity, and change management data to help reduce spreadsheet dependency, duplicate records, and inconsistent documentation.Operational support for limited IT resources: Helps streamline day-to-day infrastructure management, giving campus teams better access to the information needed to plan changes, troubleshoot issues, and manage equipment lifecycles.Scalable support for evolving campus technology: Allows institutions to start with core DCIM functions and expand into areas such as monitoring, reporting, service management, integrations, and advanced capacity planning as their needs grow.

Availability

NetZoom DCIM for Higher Education is immediately available in both SaaS and On-Premises deployments. For demonstrations, POCs, pricing and deployment options, contact NetZoom at 630-281-6464, email Sales@NetZoom.com or visit NetZoom.com

About NetZoom

Founded in 1995, NetZoom, Inc. is an Illinois corporation with headquarters in the Chicago area. NetZoom offers a flexible and powerful application that integrates with on-premise, virtual and cloud resources and many third-party tools like ServiceNow® to create a complete DCIM solution for data center professionals worldwide to effectively model, manage, monitor and maximize IT and Facility infrastructure.

For more information, visit NetZoom.com

NetZoom is a registered trademark of NetZoom, Inc. All other marks and names are trademarks of their respective companies.

Media Contact

Marketing Department, NetZoom, Inc., 1 630-281-6464, Marketing@NetZoom.com, https://NetZoom.com

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SOURCE NetZoom, Inc.

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