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DNA&STONE BOASTS “LOVING PET CARE IN YOUR NEIGHBORHOOD” IN NEW CAMPAIGN FOR ROVER

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Agency creates unique jingles in the voices of pets to promote safe and reliable pet sitters

SEATTLE, May 27, 2025 /PRNewswire/ — DNA&STONE, the full-service agency that doesn’t flinch for brands who want to go there, today announced the launch of its latest creative campaign with Rover, the world’s largest online marketplace for loving pet care. The campaign, titled “To My Hooman” portrays fun animated stories that come from the perspective of pets who understand that while the sitters from Rover may not be their human, they are the next best thing.

Rover, who has been a long-time client of DNA&STONE, came to the agency looking for help to not only create awareness of the brand, but also build trust among pet owners looking for safe and reliable sitters. With the objective of winning the hearts of pet parents and sparking interest in Rover as a trusted solution for personalized and passionate care, DNA&STONE created a campaign that pulled at the heartstrings of these pet parents.

A continuation of its original launch in 2023, the “To My Hooman” campaign showcases animated stories from the perspective of pets. Each video highlights the joy, comfort and personalized care pets receive from their sitters on Rover, exemplifying how Rover has sitters who can meet the unique needs of each and every pet (and pet parent).

“As pet owners ourselves, we knew that trust would be the number one barrier to a person using Rover. Many of us would prefer for our pets to be in the loving arms of a family member or friend, but that isn’t always the reality and Rover is an excellent solution,” said Matt McCain, Founder, DNA&STONE. “We wanted to showcase that the pets in the care of Rover’s sitters are not only cared for, they are loved. That’s why we made these videos from the perspectives of the pets – to showcase how happy they can be with Rover sitters and how leaving them is just an opportunity to be loved in a different way.”

DNA&STONE created simple, animated videos that focus on the pets’ emotions – showcasing their perspectives and imagining what each pet sees and feels in these often hard moments. The agency used pet-friendly language and a young voiceover actor to capture the innocence and emotional intelligence of pets as they tell their parents it’s okay for them to leave because they love their pet sitter.

“At Rover, our north star has always been honoring the irreplaceable connection between pets and their people. While we know nothing can substitute that unique bond, we aspire to always be the very best next choice—your pet’s chosen companion when you can’t be there,” said Ashton Doyle, Senior Director, Brand, Rover. “DNA&STONE didn’t just capture this philosophy in this campaign; they translated it into a visual language that speaks directly to the hearts of pet parents everywhere.”

“To My Hooman” aims to target all pet owners, especially those located in or near urban hubs. The campaign will launch across the U.S. and in Canada and includes television (both broadcast and streaming) and social media buys.

Campaign Credits
Matt McCain/Michael Boychuk – Founders
Chrstine Wise – Strategist
Kat O’Hara – Senior Producer
Tiffany Stone – Creative Operations Manager
Alex Fitch – Business Director
Rob Scherzer – Composer

Maxwell Scherzer – Vocal Talent
John Buroker – HEARby Audio Engineer: Sound Design & Mix
Nannette Buroker – HEARby Executive Producer

Giant Ant:
Executive Producer, Giant Ant: Teresa Toews
Executive Creative Director, Giant Ant: Jay Grandin
Head of Character Animation, Giant Ant: Sitji Chou
Producers, Giant Ant: Melissa Buisán, Katie Colhoun
Creative Direction, Giant Ant: Sitji Chou
Illustration, Giant Ant: Sitji Chou, Ben Ommundson
Cel Animation, Giant Ant: Sitji Chou, Ben Ommundson

Rover:
Senior Director of Brand Marketing: Ashton Doyle
Channel Marketing Lead : McKinley Lovett
Sr. Creative Strategist: Annie Richards

About DNA&STONE
DNA&STONE is a full-service agency that doesn’t flinch—for brands that want to go there. We combine creative firepower with operational excellence so clients feel grounded enough to take real risks. Because breakthrough work only happens when you feel safe enough to push boundaries. We help you do the scary things safely. Clients include BECU, Amazon, Providence, MCU, and Ziply Fiber. To learn more about us, please visit. www.dnaandstone.com

About Rover
Founded in 2011 and based in Seattle, Washington, Rover is the world’s largest online marketplace for loving pet care. Rover’s global footprint includes North America (US and Canada) and Europe, including the UK, France, Spain, Germany, Italy, the Netherlands, Sweden, Norway and now Denmark and Ireland. Rover connects pet parents with pet care providers who offer overnight services, including boarding and in-home pet sitting, as well as daytime services, including doggy daycare, dog walking, and drop-in visits.

Rover provides unrivaled tools and support to ensure pets’ safety, including access to its Trust and Safety support team. Every sitter on the platform has passed ID verification and is carefully screened by a member of our team. The Rover Guarantee can also reimburse eligible expenses up to $25,000 in reimbursement should a pet require veterinary care during a stay. Our Trust and Safety support team is available to assist with any issues. To learn more about Rover, please visit www.rover.com.

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SOURCE DNA&STONE

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BHN encourages Aussies to send the spirit of soccer this FIFA World Cup 2026™ season

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SYDNEY, June 15, 2026 /PRNewswire/ — As the world gears up for the kick-off of this year’s premier football tournament, global leader in branded payments, Blackhawk Network (BHN), is partnering with Visa, the official Worldwide Partner of the FIFA World Cup 2026™, to launch a limited-edition digital FIFA World Cup 2026™ Activ Visa™ Gift Card. Available from May 12 to July 19, the gift card can be purchased on Giftz.com.au and other participating digital distributors.

With a load range from $5-$1,000 and acceptance anywhere Visa is accepted, it’s a convenient and meaningful gift for football enthusiasts looking to be part of the action, on and off the pitch. Fans can choose between two bold designs and use the card to fully immerse themselves in FIFA World Cup 2026™.

For fans, the FIFA World Cup 2026™ Activ Visa™ Gift Card offers a flexible and exciting way to celebrate the tournament, bringing the spirit of the event into everyday moments. Whether it is gearing up with team jerseys, upgrading match-day viewing with snacks and entertainment, or securing memorabilia to remember iconic moments, the card empowers consumers to personalise their experience.

For businesses, the FIFA World Cup 2026™ Activ Visa™ Gift Card unlocks a high-impact opportunity to connect with customers, employees, and partners during one of the world’s most-watched events. Leveraging the tournament’s global appeal, businesses can tap into increased engagement and emotional resonance, incorporating FIFA World Cup 2026™-themed incentives into reward programs, promotional campaigns, and sales activations.

Blackhawk Network Head of ANZ Kieran said, “We are thrilled to collaborate with Visa to bring fans closer to the energy and excitement of the FIFA World Cup 2026™. These limited-edition gift cards are more than just a payment solution; they’re a way to encourage Australians to celebrate and engage with the passion of the tournament, whether rewarding someone, surprising a fan, or simply joining in the global buzz. It’s a timely, flexible and memorable way to give something that truly connects with the moment.”

Visa Head of Marketing for ANZ Meble Tin said, “As proud partners of FIFA World Cup 2026™, we are dedicated to enhancing the fans’ experience both in and out of the stadium. We see these FIFA Gift Cards as memorabilia, capturing a moment in time, reminding us of the joyful memories from this year’s FIFA World Cup.”

View original content:https://www.prnewswire.com/apac/news-releases/bhn-encourages-aussies-to-send-the-spirit-of-soccer-this-fifa-world-cup-2026-season-302799811.html

SOURCE Blackhawk Network (BHN)

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Tradr to Ring Opening Bell at Cboe to Celebrate SpaceX ETF Launches

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Tradr ETFs will ring Cboe’s Opening Bell on June 15 to celebrate the launch of SPCM and SPCG, ETFs providing 200% leveraged long and short exposure to the newly public SpaceX stock.

Firm to commemorate the launch of SPCM and SPCG from the center of the world’s largest options trading floor

NEW YORK, June 14, 2026 /PRNewswire/ — Tradr ETFs, a provider of ETFs designed for sophisticated investors and professional traders, today announced that its team will ring the Opening Bell at Cboe Global Markets at 8:30 am on Monday, June 15, 2026. The ceremony, to be broadcast live on CNBC, will commemorate the expected start of trading for the Tradr 2X Long SpaceX Daily ETF (Cboe: SPCM) and the Tradr 2X Short SpaceX Daily ETF (Cboe: SPCG).

We’re excited to bring both bullish and bearish leveraged exposure to one of the market’s most closely watched stocks

SPCM and SPCG seek to provide traders with 200% leveraged bullish and bearish exposure to SpaceX (Nasdaq: SPCX), one of the most anticipated public offerings in market history.

“Few companies have captured the imagination of investors quite like SpaceX, and we’re proud to mark the launch of SPCM and SPCG by ringing the Opening Bell at Cboe,” said Russell Tencer, President of Tradr ETFs. “Cboe has been an outstanding partner to Tradr since our inception, and there is no better place to celebrate products built for traders by traders. We’re excited to bring both bullish and bearish leveraged exposure to one of the market’s most closely watched stocks and to do so from the center of the options trading world.”

Monday’s expected launch expands Tradr’s growing lineup of leveraged ETFs focused on the rapidly evolving space economy. The firm also offers the Tradr 2X Long ASTS Daily ETF (Cboe: ASTX) and the Tradr 2X Long FLY Daily ETF (Cboe: FLYT), providing 200% leveraged long exposure to two other closely watched companies helping shape the future of space-based communications and aerospace innovation.

Tradr’s lineup of 65 leveraged ETFs represents over $7 billion in assets under management. Some of its notable tickers on trending stocks include SNXX and SNDQ, which provide long and short exposure to SanDisk (SNDK). Tradr’s strategies can be accessed through most brokerage platforms and allow investors to avoid the hassle of using margin and the complexity of options trading. The firm continues its mission of providing sophisticated investors with innovative trading tools that enhance their ability to express market views with precision and efficiency.

For detailed information on Tradr ETFs and the significant risks involved with leveraged ETFs, please visit www.tradretfs.com.

About Tradr ETFs
Tradr ETFs are designed for sophisticated investors and professional traders who are looking to express high conviction investment views. The strategies include leveraged and inverse ETFs that seek short or long exposure to actively traded stocks and ETFs.

IMPORTANT RISK INFORMATION
Tradr ETFs are for sophisticated investors and professional traders with high conviction views and are very different from most other ETFs. The Funds are intended to be used as short-term trading vehicles and pursue leveraged investment objectives, which means they are riskier than alternatives that do not use leverage because the Funds magnify the performance of their underlying security. The volatility of the underlying security may affect a Fund’s return as much as, or more than, the return of the underlying security.

Investors in the fund should: (a) understand the risks associated with the use of leverage; (b) understand the consequences of seeking inverse and leveraged investment results; (c) for short ETFs, understand the risk of shorting; (d) intend to actively monitor and manage their investment. Fund performance will likely be significantly different than the benchmark over periods longer than the specified reset period and the performance may trend in the opposite direction than its benchmark over periods other than that period.

Leverage increases the risk of a total loss of an investor’s investment, may increase the volatility of the Funds, and may magnify any differences between the performance of the Funds and their reference security. The Funds seek leveraged investment results for a specific period (daily, monthly or quarterly). The exact exposure of an investment in the Fund intra-period will depend upon the movement of the reference security from the end of the prior period until the time of investment by the investor.

The Fund will not attempt to position its portfolio to ensure it does not gain or lose more than a maximum percentage of its net asset value on a given trading day. As a consequence, investors in a Fund that seeks two times daily performance would lose all of their money if the Fund’s underlying security moves more than 50% in a direction adverse to the Fund on a given trading day.

ETFs involve risk including possible loss of the full principal value. There is no assurance that the Fund will achieve its investment objective. Principal risks and other important risks may be found in the prospectus. Past performance does not guarantee future results.

ETF shares are bought and sold at market price (not NAV) and are not individually redeemed from the ETF. There can be no guarantee that an active trading market for ETF shares will develop or be maintained, or that their listing will continue or remain unchanged. Buying or selling ETF shares on an exchange may require the payment of brokerage commissions and frequent trading may incur brokerage costs that detract significantly from investment returns.

Investors should carefully consider the investment objectives, risks, charges and expenses of the Funds. This and other important information about the Fund is contained in the Prospectus, which can be obtained by visiting www.tradretfs.com. The Prospectus should be read carefully before investing.

Distributed by ALPS Distributors, Inc, which is not affiliated with AXS Investments or its Tradr ETFs. AXI000965

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SOURCE Tradr ETFs

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Changan Group Unveils Its In-house Developed ADAS — SDA Pilot

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CHONGQING, China, June 14, 2026 /PRNewswire/ — At the 28th Chongqing International Auto Exhibition, Changan Group showcased its full brand lineup including CHANGAN NEVO, CHANGAN DEEPAL and AVATR at Hall N8, and officially launched its self-developed Advanced Driver-Assistance System, SDA Pilot.

At the press conference, Zhu Huarong, Chairman of Changan Group, stated: “Changan will work together with partners and users worldwide to make ADAS better, more practical, and more accessible, protecting every journey with smart technology.” It is announced that the CHANGAN NEVO Q06 will come standard with SDA Pilot across all trim levels and hit its domestic market in the second half of 2026.

SDA Pilot Takes the Spotlight: Three-tier Safety Defenses Upgrade the ADAS Experience

As Changan’s latest technological achievement in smart mobility, SDA Pilot breaks the boundaries of traditional physical safety and establishes three comprehensive safety defense systems covering physical well-being, mental comfort and emotional interaction.

The entry-level SDA Pilot Pro comes standard with LiDAR, capable of identifying obstacles in low-light conditions such as at night or in tunnels two seconds faster than the human eye. Supported by the globally leading SDA Central Ring Network Architecture, the system cuts response time by an additional 150 milliseconds. SDA Pilot Max, leverages over 20 million high-quality real-world driving data segments for training, delivering exceptional perception and predictive capabilities to confidently navigate complex, high-frequency commuting scenarios. The top-tier SDA Pilot Ultra is integrated with the VLM (Vision Language Model), which greatly enhances the vehicle’s environmental perception and enables interactive advanced driver-assistance functions, turning the vehicle into an intuitive travel companion. In the future, an active driver incapacitation protection function will also be introduced to safeguard driving safety at the first moment.

While continuously evolving its ADAS user experience, Changan remains committed to its safety bottom line, clearly reminding: “Driver assistance is not autonomous driving. Drivers are still required to take on the core responsibilities of real-time monitoring and taking over control at any time.”

Advancing the “1445” Global Strategy: 17 Years of Intelligent R&D Build Solid Safety Foundations

Changan Group lives by the tenet of “Intelligence defines Changan.” As a core component of the “1445” Global Strategy that underpins four transformation priorities (The four priorities refer to: intelligent mobility, electrification, a unified ecosystem, and globalization), intelligent mobility stands as the primary driving force for Changan’s upgrading. The company is committed to building a world-class auto group with global competitiveness and independent core technologies, aiming to rank among the world’s top 10 automobile brands by 2030. The launch of SDA Pilot marks a landmark achievement of this strategy in the advanced driving-assistance sector.

Behind this technological breakthrough lies a solid intelligent foundation built by Changan over 17 years. Since establishing its intelligent R&D team in 2009, Changan has forged ahead in uncharted technological territories and built the China’s only national key laboratory dedicated to intelligent vehicle safety technology — CHANGAN SDA LAB. The lab supports round-the-clock global collaborative testing with more than 400,000 virtual simulation scenarios.

Over the past five years, more than 2,000 Changan engineers have completed over 5 million kilometers of real-road tests across Chongqing’s notoriously complex road conditions, covering 185 typical driving scenarios. Rich field experience has been embedded into the system, which keeps evolving based on user feedback and forms the unshakable safety strength of SDA Pilot.

Empowered by intelligent technologies, Changan continues to accelerate its global footprint. To date, the group has established 22 overseas manufacturing bases with an annual capacity of 350,000 vehicles, and 1,124 overseas sales outlets, covering 118 countries and regions, with 41 global models launched. In 2025, Changan’s overseas sales reached 637,000 vehicles, a year-on-year increase of 18.9%.

Since the start of 2026, Changan has made successive moves in its globalization strategy: launching the Vast Ocean Plan 2.0 during the AutoChina 2026 in Beijing, establishing four core principles: long-term development, localization, systematization, and responsible ESG practices; and more recently, partnering with the Portuguese Football Federation (FPF) to become the Official Global Partner of the Portugal National Football Team, using sports as a bond to deepen global user connections and brand engagement.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/changan-group-unveils-its-in-house-developed-adas–sda-pilot-302799729.html

SOURCE Changan Group

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