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Electrolux Group accelerates profitable growth strategy through a partnership with Midea, global organization and footprint optimization, and a fully underwritten rights issue of approx. SEK 9 billion

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STOCKHOLM, April 24, 2026 /PRNewswire/ — In addition to the separately announced long-term strategic partnership with Midea Group in North America, AB Electrolux (“Electrolux Group” or the “Group”) today announces a plan to improve efficiency across its organization including a focused optimization of the Group’s global manufacturing footprint to further increase agility across the organization. Furthermore, the Board of Directors of AB Electrolux has resolved, subject to approval by an Extraordinary General Meeting (the “EGM”), on a fully underwritten rights issue of approximately SEK 9 billion (the “Rights Issue”). The Rights Issue, supported by AB Electrolux largest shareholder, Investor AB, is intended to finance and accelerate Electrolux Group’s profitable growth initiatives and expedite the achievement of its financial targets, as well as strengthen the Group’s balance sheet. The Group is also providing financial information for the first quarter of 2026 and comments on its business and market outlook. Electrolux Group will host a webcast and telephone conference today at 18:30 CEST.

The actions announced today support Electrolux Group’s strategy by aiming to accelerate long-term profitable growth and progress towards its financial targets. The SEK 9 billion in gross proceeds from the Rights Issue are expected to finance Electrolux Group’s profitable growth initiatives and strengthen the Group’s balance sheet. The Group intends to allocate the proceeds as follows:

SEK 1.0-1.5 billion of the gross proceeds to support the long-term, highly complementary strategic partnership with Midea Group in Food Preservation (refrigeration) manufacturing and sales, and Fabric Care (laundry) manufacturing in North America. The partnership is designed to support long-term profitable growth and innovation, strengthen the Group’s product offering in Food Preservation and Fabric Care, improve cost efficiencies and increase operational flexibility, and will contribute to Electrolux Group’s overarching efforts to transform the business in North America. The Group expects that the partnership will have a positive effect on Electrolux Group’s sales, and generate gradually increasing cost efficiency improvements, reaching approximately SEK 0.6 billion in year three. The partnership is expected to result in a reduction of approximately 1,500 employees in 2026. However, the manufacturing JV for Anderson is expected to hire up to approximately 1,200 employees gradually across 2027 and 2028, as the site is repurposed into a Fabric Care factory. As a result of this announcement, Electrolux Group expects to report total negative non-recurring items of approximately SEK 2.4 billion, of which approximately SEK 0.9 billion will be cash-related. The partnership is expected to commence in the third quarter of 2026. The sale of assets in Juarez to the manufacturing JV is expected to occur in the third quarter of 2026 and have a neutral effect on the income statement but is expected to generate a positive cash flow effect of approximately SEK 1.0 billion with a corresponding reduction in assets. The partnership is expected to require approximately SEK 1.1 billion in capital expenditure over the next three years. Please refer to the separate press release issued concurrently for more information.SEK 2.0-2.5 billion of the gross proceeds to support the Group’s plans to improve efficiency across its organization over the next two years. This includes targeted optimization of the global manufacturing footprint to improve capacity utilization and drive cost efficiencies in addition to staff reductions globally, across functions, in line with Electrolux Group’s strategy to strengthen competitiveness and financial resilience. This initiative is expected to generate gradual cost efficiency improvements, reaching approximately SEK 1.4 billion in year three. The targeted optimization is expected to result in a net reduction of approximately 3,000 employees globally over the same period. Electrolux Group is expected to report total negative non-recurring items of approximately SEK 2.2 billion over the next two years, of which approximately SEK 1.5 billion is cash-related. To support execution of Electrolux Group’s strategy and its efforts to focus on customer-facing activities, local sales and marketing will be prioritized to accelerate profitable growth. Furthermore, Electrolux Group expects to invest approximately SEK 0.6 billion over three years to implement the manufacturing optimization plan. 

On March 31, 2026, Electrolux Group announced the decision to close the factory in Santiago, Chile, effective at the end of April 2026, which is part of the manufacturing footprint optimization initiative. The decision followed a review of the cost-competitiveness of the factory and will impact approximately 400 employees. A restructuring charge of approximately SEK 0.5 billion, of which approximately SEK 0.2 billion is cash-related, will be reported as a negative non-recurring item, affecting operating income for Region Latin America in the first quarter of 2026. 

On April 22, 2026, Electrolux Group announced the decision to end production at the factory in Jászberény, Hungary, which manufactures built-in and freestanding refrigeration products. Production is expected to cease by the end of 2026. The decision will impact approximately 600 employees. A restructuring charge of approximately SEK 0.6 billion, of which SEK 0.3 billion is cash-related, will be reported as a negative non-recurring item affecting operating income for Region Europe, Middle East & Africa and Asia-Pacific in the second quarter of 2026. 

The restructuring charges related to Chile and Hungary are included in total negative non-recurring items of approximately SEK 2.2 billion.SEK 1.0 billion of the gross proceeds to support other long-term profitable growth initiatives, including product category and market expansion and increasing lifetime value offerings.SEK 4.0-5.0 billion of the gross proceeds to strengthen the balance sheet to provide the Group with the financial flexibility and resilience needed in today’s competitive and challenging market environment while executing on the strategic initiatives and maintaining a solid investment-grade rating.

Torbjörn Lööf, Chair of the AB Electrolux Board of Directors, said:

“Electrolux Group continues to take decisive actions, through the announced initiatives, to deliver on its strategy for long-term profitable growth. Through the planned fully underwritten rights issue, supported by our main shareholder Investor AB, all existing shareholders are invited to participate in the transformative journey of Electrolux Group. We are convinced that this is the right path to ensure that the company remains strong, competitive, and well positioned for the future.”

Yannick Fierling, President and CEO of Electrolux Group, said:

“Today’s announcement will fundamentally strengthen Electrolux Group. The highly complementary, strategic partnership with Midea Group, our efforts to optimize the global manufacturing footprint and a more agile organization, together with a stronger balance sheet, will be instrumental to the Group’s long-term profitable growth. By building on the substantial cost efficiency improvements, we have delivered to manage changing market dynamics, these initiatives enable us to invest in the innovations and consumer experiences that will define the future of home appliances, leveraging global scale and supply-chain flexibility, significantly reduce costs and increase efficiency. Through the planned fully underwritten rights issue, we secure financial flexibility to execute our long-term strategy.”

These initiatives add to the ongoing transformation of Electrolux Group, which in recent years has taken decisive actions to focus on consumer experience innovation, sharpen strategic focus and significantly resize the organization. These initiatives have contributed to realized cumulative cost efficiency improvements amounting to close to SEK 13 billion since the end of 2022, and additionally SEK 3.5-4.0 billion is expected in 2026.

The Group aims to have an efficient capital structure and has an objective that the net debt/EBITDA ratio should not exceed 2.0x to preserve balance sheet strength and its investment-grade credit profile. As of December 31, 2025, the Group had a net debt/EBITDA[1] ratio of 3.0x. Adjusting the December 31, 2025 net debt/EBITDA for the contemplated Rights Issue proceeds of SEK 9 billion, the net debt/EBITDA ratio would have improved to close to 2.0x[2]. Further, following the announcement and completion of the initiatives, in which the expected annual cost efficiency improvements would total SEK 2.0 billion by year three, the initiatives are expected to further contribute to a stabilizing net debt/EBITDA ratio below 2.0x. The improved financial strength will provide the Group with the flexibility, agility and resilience needed in today’s competitive and challenging market environment while executing on the strategic initiatives and exploring additional opportunities for future expansion and long-term profitable growth.

Financial information for the first quarter of 2026

For the first quarter of 2026, Electrolux Group’s net sales amounted to SEK 30 billion, with operating income (excluding non-recurring items) of SEK 0.2 billion. The North American home appliance market experienced a 10 per cent decline in the first quarter of 2026, which negatively impacted organic contribution to operating income. A change in accounting estimates for customer rebate provisions as a result of a volatile pricing environment, as well as an initiated voluntary recall of a limited number of Frigidaire gas ranges in North America, negatively impacted operating income with a total of SEK 0.3 billion. Operating income in North America was SEK -0.9 billion, primarily due to challenging market conditions in combination with continued year-over-year negative external factors related to tariff costs. Operating income for Region Europe, Middle East & Africa and Asia-Pacific improved year-over-year to SEK 0.6 billion and operating income for Region Latin America improved year-over-year to SEK 0.6 billion.

Operating cash flow after investments amounted to SEK -4.6 billion, negatively impacted by seasonal increase in operating working capital and the operating loss in North America. Net debt/EBITDA was at 3.8x at the end of the first quarter of 2026. Adjusting the net debt/EBITDA ratio for the contemplated Rights Issue proceeds of SEK 9 billion, the ratio would have improved to 2.8x.

Because of the decline in the North American home appliance market in the first quarter of 2026, the 2026 market outlook for North America has been adjusted from “Neutral to Negative” to “Negative”. The Brazilian home appliance market developed positively in the first quarter of 2026 and therefore the 2026 market outlook for Brazil has been adjusted from “Neutral” to “Positive”. The market outlook for Europe remains “Neutral”.

The previously communicated business outlook for the financial year 2026 in the Year-end Q4 report 2025 remains overall unchanged, despite expected significant additional costs related to extended U.S Section 232 import tariffs on products that contain steel, aluminum and copper applicable since April 6, 2026. The Group’s ambition is to offset the negative impact through already announced price increases.

Electrolux Group will publish its interim report for the first quarter of 2026 on April 24, 2026, at approx. 07.00 CEST in accordance with its financial calendar.

The Rights Issue

Those who on the record date are registered as shareholders of Class A and Class B shares in AB Electrolux and are eligible to participate in the Rights Issue will receive subscription rights for each existing share of Class A and/or Class B, respectively. Shares not subscribed for with primary preferential right shall be offered to all shareholders for subscription (subsidiary preferential right). Upon the transfer of subscription rights (representing the primary preferential right), the subsidiary preferential right will also be transferred to the new holder of the subscription right. If not all new shares are subscribed for with subscription rights (primary preferential right), new Class A and Class B shares will be allotted by the Board, up to the maximum amount of the Rights Issue, in the following order (except for such shareholders who reside in certain unauthorized jurisdictions):

Firstly, allotment shall be made to those who have subscribed for new shares with subscription rights (subsidiary preferential right), irrespective of share class subscribed for and regardless of whether they were shareholders on the record date or not. In case of oversubscription, allocation shall be made pro rata in relation to the number of subscription rights each one has exercised for subscription of shares and, if that is not possible, by drawing of lots.

Secondly, allotment shall be made to others who have applied for subscription of shares without subscription rights (the general public in Sweden and “qualified investors”). In case of oversubscription, allocation shall be made pro rata in relation to their applied interest and, if that is not possible, by drawing of lots.

Thirdly, allotment shall be made to Investor AB and the underwriting banks in accordance with their respective guarantee undertakings.

Detailed terms and conditions for the Rights Issue, including the subscription price, the share capital increase and the number of shares to be issued, are expected to be resolved upon by the Board of Directors and announced on or around May 22, 2026. The record date for participation in the Rights Issue is expected to be on or around May 29, 2026. The subscription period is expected to run from and including June 2, 2026 up to and including June 16, 2026, or a later date as resolved by the Board of Directors. Trading in subscription rights is expected to take place on Nasdaq Stockholm during the period from and including June 2, 2026 up to and including June 11, 2026. Trading in BTAs (Sw. betalda tecknade aktier) is expected to take place on Nasdaq Stockholm during the period from and including June 2, 2026 up to and including June 29, 2026.

The Rights Issue is subject to approval by the EGM to be held on or around May 27, 2026. The convening notice for the EGM will be announced in a separate press release. The resolution on the Rights Issue will also require that the EGM resolves to amend the limits for the share capital and the number of shares in the company’s articles of association.

Subscription and underwriting commitments

Investor AB, holding 17.94 percent of the shares and 30.43 percent of the votes in AB Electrolux (18.78 and 31.54 percent, respectively, excluding treasury shares held by AB Electrolux), has undertaken to subscribe for its pro rata share of the Rights Issue. In addition, Investor AB has undertaken to guarantee subscription of 18.78 percent of the Rights Issue. In total, Investor AB’s undertaking encompasses 37.56 percent of the Rights Issue. The Swedish Securities Council (Sw. Aktiemarknadsnämnden) has – in relation to Investor AB’s undertaking to subscribe for its pro rata share of the Rights Issue – granted Investor AB an exemption from the mandatory takeover bid requirement that would otherwise arise. Investor AB has also been granted such an exemption in relation to its undertaking to underwrite the Rights Issue, subject to (i) the shareholders of AB Electrolux being informed ahead of the EGM about the maximum ownership level that Investor AB may reach upon utilization of its underwriting undertaking; and (ii) the EGM’s resolution to approve the Rights Issue being supported by shareholders representing at least two-thirds of both the votes cast and the shares represented at the EGM, whereby shares held and represented by Investor AB must be disregarded. Investor AB’s guarantee undertaking is conditional upon said majority being received at the EGM.

The Swedish Securities Council’s ruling (AMN 2026:03) will be made available on the Swedish Securities Council’s website (www.aktiemarknadsnämnden.se).

Morgan Stanley and SEB have entered into a standby underwriting agreement with AB Electrolux, whereby they have committed, subject to customary conditions, to enter into an underwriting agreement, covering the remaining portion of the Rights Issue, including shares subject to Investor AB’s guarantee undertaking in the event the above-mentioned majority is not received at the EGM. The Rights Issue is thus fully underwritten.

Prospectus

Comprehensive information regarding the Rights Issue will be included in the prospectus which is expected to be published on or around May 28, 2026.

Indicative timetable for the Rights Issue

The timetable below is preliminary and may be subject to change.

May 22, 2026

Announcement of complete terms and conditions, including subscription price and subscription ratio

May 27, 2026

EGM to approve the Rights Issue

May 27, 2026

Last day of trading in shares including right to participate in the Rights Issue

May, 28, 2026

First day of trading in shares excluding right to participate in the Rights Issue

May 28, 2026

Estimated date for publication of the prospectus

May 29 2026

Record date for participation in the rights issue, i.e. holders of shares who are registered in the share register on this day will receive subscription rights for participation in the Rights Issue

June 2, 2026 – June 11, 2026

Trading in subscription rights on Nasdaq Stockholm

June 2, 2026 – June 16, 2026

Subscription period

On or around
June 17, 2026

Estimated date of announcement of preliminary outcome of the Rights Issue

On or around
June 22, 2026

Estimated date of announcement of final outcome of the Rights Issue

As a consequence of the Rights Issue, the company will postpone the publication date of the company’s interim report for the second quarter of 2026 to July 29, 2026.

Financial update and reconfirmed financial targets with accelerated progress expected from announced initiatives

In connection with today’s announcements, Electrolux Group confirms its financial targets and remains focused on accelerating progress towards their achievement:

Average annual organic sales growth[3] of at least 4 percent over a business cycle[4].

Operating margin[5] (excl. non-recurring items) of at least 6 percent over a business cycle.

Return on net assets exceeding 20 percent over a business cycle.

Capital turnover rate[6] of at least 4 times over a business cycle.

Following the completion of the announced initiatives, Electrolux Group expects gradually increasing annual cost efficiency improvements reaching approximately SEK 2.0 billion in year three, and accelerate Electrolux Group’s overarching efforts to reach its mid-term ambition to accelerate growth and reach an operating margin of 6 percent for the Group.

Electrolux Group will incur aggregated negative non-recurring items of approximately SEK 4.6 billion in total, of which approximately SEK 2.4 billion is cash-related. Out of this, approximately SEK 3.0 billion is expected to be incurred in the second quarter of 2026, of which approximately SEK 1.2 billion is cash-related.

Furthermore, Electrolux Group expects to invest approximately SEK 1.6 billion over the next three years to implement the initiatives.

Lastly, Electrolux Group expects to recognize a positive cash flow impact of approximately SEK 1.0 billion in the third quarter of 2026 following the sale of assets in connection with the partnership with Midea Group.

Advisors

Morgan Stanley and SEB are acting as financial advisors to Electrolux. Mannheimer Swartling Advokatbyrå AB and Davis Polk & Wardwell London LLP are acting as legal advisors to Electrolux as to Swedish law and U.S. law, respectively. White & Case Advokat AB and White & Case LLP are acting as legal advisors to Morgan Stanley and SEB as to Swedish law and U.S. law, respectively.

Webcast and telephone conference today at 18:30 CEST

In light of the above, a video webcast and simultaneous telephone conference will be held today, April 23, 2026, at 18:30 CEST. The conference will be led by President and CEO Yannick Fierling, and CFO Therese Friberg.

If you wish to participate via webcast, please use the link below. Via the webcast you are able to ask written questions.

https://edge.media-server.com/mmc/p/r3vcobce

If you wish to participate via telephone conference, please register on the link below. After registration you will be provided phone numbers and a conference ID to access the conference. You can ask questions verbally via the telephone conference.

https://register-conf.media-server.com/register/BI6bc941b1babb4cedbfad3084366784d8

The presentation material used in the webcast will be available on the investor relations section on electroluxgroup.com.

Important notice

This press release and the information herein is not for publication, release or distribution, in whole or in part, directly or indirectly, in or into the United States, Australia, Canada, Japan or South Africa or any other state or jurisdiction in which publication, release or distribution would be unlawful or where such action would require additional prospectuses, filings or other measures in addition to those required under Swedish law.

The press release is for informational purposes only and does not constitute an offer to sell or issue, or the solicitation of an offer to buy or acquire, or subscribe for, any of the securities mentioned herein (collectively, the “Securities”) or any other financial instruments in AB Electrolux. Any offer in respect of any securities in connection with the Rights Issue will only be made through the prospectus that AB Electrolux expects to publish on or about May 28, 2026 on www.electroluxgroup.com. Any offer will not be made to, and application forms will not be approved from, subscribers (including shareholders), or persons acting on behalf of subscribers, in any jurisdiction where applications for such subscription would contravene applicable laws or regulations, or would require additional prospectuses, filings, or other measures in addition to those required under Swedish law. Measures in violation of the restrictions may constitute a breach of relevant securities laws.

None of the Securities have been or will be registered under the United States Securities Act of 1933, as amended (the “Securities Act”), or the securities laws of any state or other jurisdiction in the United States, and may not be offered, pledged, sold, delivered or otherwise transferred, directly or indirectly, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and in compliance with applicable other securities laws. There will not be any public offering of any of the Securities in the United States.

In the United Kingdom, this press release is directed only at, and communicated only to, persons who are “qualified investors” (as defined in paragraph 15 of Schedule 1 to the Public Offers and Admissions to Trading Regulations 2024) who: (i) have professional experience in matters relating to investments falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the “Order”), (ii) are high net worth entities falling within Article 49(2)(a) to (d) of the Order, or (iii) are persons to whom an invitation or inducement to engage in investment activity (within the meaning of section 21 of the Financial Services and Markets Act 2000 may otherwise lawfully be communicated or caused to be communicated (all such persons together being referred to as “Relevant Persons”). Any person in the United Kingdom that is not a Relevant Person should not act or rely on the information included in this press release or use it as basis for taking any action. In the United Kingdom, any investment or investment activity that this press release relates is available only to, and will be engaged in only with, Relevant Persons.

This press release contains forward-looking statements that reflect AB Electrolux current view of future events as well as financial and operational development. Words such as “intend”, “assess”, “expect”, “may”, “plan”, “estimate” and other expressions involving indications or predictions regarding future development or trends, not based on historical facts, identify forward-looking statements and reflect AB Electrolux beliefs and expectations and involve a number of risks, uncertainties and assumptions which could cause actual events and performance to differ materially from any expected future events or performance expressed or implied by the forward-looking statement. The information contained in this press release is subject to change without notice and, except as required by applicable law, AB Electrolux does not assume any responsibility or obligation to update publicly or review any of the forward-looking statements contained in it and nor does it intend to. You should not place undue reliance on forward-looking statements, which speak only as of the date of this press release. As a result of these risks, uncertainties and assumptions, you should not place undue reliance on these forward-looking statements as a prediction of actual future events or otherwise.

[1] Net debt/EBITDA defined as net debt at end of period in relation to 12-months rolling EBITDA, excluding non-recurring items.

[2] Assuming the EBITDA for the financial year of 2025 of SEK 9.3 billion and net debt financial position of SEK 28.2 billion as of December 31, 2025, adjusted for the Rights Issue proceeds of SEK 9 billion, net the estimated transaction costs.

[3] Defined as change in net sales, adjusted for currency translation effects, acquisitions and divestments.

[4] A business cycle is typically six to seven years but may vary depending on global macroeconomic and geopolitical events.

[5] Defined as income for the period expressed as a percentage of net sales.

[6] Defined as net sales divided by average net assets.

This is information that AB Electrolux is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on 23-04-2026 17:30 CET.

CONTACT:

For more information:

Ann-Sofi Jönsson, Head of Investor Relations & Sustainability Reporting, +46 73 025 1005 
Maria Åkerhielm, Investor Relations Manager, +46 70 796 3856 
Henry Sjölin, Investor Relations Manager, +46 76 863 51 85 
Electrolux Group Press Hotline, +46 8 657 65 07

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/electrolux-group/r/electrolux-group-accelerates-profitable-growth-strategy-through-a-partnership-with-midea–global-org,c4339202

The following files are available for download:

https://mb.cision.com/Main/1853/4339202/4055754.pdf

Press release Partnership, Optimization, Rights Issue April 23 2026 Eng final

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SOURCE Electrolux Group

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Changhong at IFA 2026: From Going Global to Going Local

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BERLIN, Sept. 10, 2026 /PRNewswire/ — At IFA 2026, Changhong unveiled a new lineup of AI-powered home appliances spanning TVs, refrigerators, air conditioners and laundry appliances. Centered on real-life scenarios, the company is bringing AI technologies designed to better understand everyday needs into the product experience, highlighting its transition from technological innovation toward more intuitive living experiences. The showcase also signals Changhong’s continued localization efforts.

The concept comes to life across Changhong’s latest AI products. The Q60S Pro TV features the Changhong LeDong AI sports platform, extending the TV beyond a traditional content screen into a space for family fitness and interaction. An AI human-sensing air conditioner can recognize users’ locations and habits and adjust airflow accordingly, while an AI refrigerator uses intelligent sensing to help users take a more proactive approach to food freshness. Rather than adding complexity, Changhong is making everyday life simpler.

This is at the heart of Changhong’s exploration of “seamless technology”—technology that works quietly in the background. The best technology does not always need to be seen; it simply helps people worry less.

A distinctive cultural element is also finding its way into Changhong’s smart product experience. The brand has incorporated the giant panda into AI assistant interactions, bringing greater warmth and approachability to AI-powered TVs and other home appliances. Closely associated with Changhong’s Sichuan heritage, the panda also provides a natural way to bring a recognizable element of Chinese culture into the technology experience.

Skiing offers another bridge to European lifestyles. In recent years, Changhong has continued to strengthen its presence in Europe with CHiQ as an important brand vehicle, building closer connections with local consumers through sports partnerships, including sponsorship of FIS Ski World Cup events in Germany, collaboration with the German Ski Association and its role as an official partner of the FIS Ski Jumping World Cup. More than a sporting platform, skiing allows CHiQ to connect the speed, passion and outdoor spirit of the sport with its product experience, bringing technology closer to the way European consumers live.

Behind these initiatives is a deeper commitment to localization. From product experience and brand expression to sports, culture and local lifestyles, Changhong is creating more diverse touchpoints with the European market. From “going global” to “going local,” the company is moving beyond products and channels toward a deeper integration of its brands, technology and the markets it serves.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/changhong-at-ifa-2026-from-going-global-to-going-local-302874745.html

SOURCE Changhong

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Clean hydrogen investment reaches USD 130 billion as energy security and resilience rise up the global agenda

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BRUSSELS, Sept. 10, 2026 /PRNewswire/ — Clean hydrogen is no longer a future bet – it is being built now. According to the Hydrogen Council’s Global Hydrogen Compass 2026, released today, committed investment has surpassed USD 130 billion, corresponding to 6.9 Mtpa of committed capacity across more than 570 projects worldwide, 90% of which are under construction or already operational.

The new report, co-authored with McKinsey & Company and informed by the perspectives of some 70 global CEOs, highlights continued industry progress alongside a changing strategic context. Over the past year, global operational capacity has nearly doubled and is expected to double again next year as projects under construction come online.

At the same time, shifting geopolitical priorities are strengthening hydrogen’s role as a strategic resilience lever. As governments seek to strengthen energy security, build more resilient economies and support long-term industrial growth, hydrogen is receiving renewed attention for its ability to help address multiple strategic priorities alongside deep decarbonization, complementing growing electrification and use of renewable energy sources.

Geographically, China remains the largest market, accounting for more than half of global committed renewable hydrogen capacity, as well as 90% of new operational capacity globally added since 2025. Europe now follows as the second-largest market, leading in project count and relative investment growth (+35% since 2025). The United States continues to lead in low-carbon hydrogen deployment, accounting for approximately 75% of global committed low-carbon hydrogen and ammonia capacity.

The experience of these leading markets also points to the industry’s next challenge: projects move forward where policy and infrastructure are the most robust. Of the 11 Mpta of potential 2030 clean hydrogen demand that existing policies could unlock by 2030, around 6 Mtpa is firmed today by policies that have been enacted and enforced.  Unlocking the remaining 5 Mpta now requires urgent action from governments to deliver on existing policy commitments.  

For policymakers, the top priority is to implement enabling incentives and mandates, as well as robust carbon pricing instruments providing demand signals. For industry, the focus is to serve that demand cost effectively, which requires strong push to reduce cost and build the necessary infrastructure.

Combining comprehensive industry data with CEO perspectives and lessons learned from some of the world’s most significant clean hydrogen projects, Global Hydrogen Compass 2026 provides a fact-based assessment of the industry’s progress and the practical actions needed to accelerate deployment. The report was launched today for the first time through a dedicated global virtual event, featuring the Hydrogen Council Co-Chairs alongside CEOs from Baker Hughes, CF Industries, Port of Rotterdam and Sinopec, with its findings also presented at today’s Hydrogen Energy Ministerial in Japan.

Jaehoon Chang, Vice-Chair of Hyundai Motor Group and Co-Chair of the Hydrogen Council, said: “The debate has shifted from whether hydrogen can deliver to how fast countries choose to build. While the pace varies by market, the principle is the same: identify where hydrogen creates the most value, build the ecosystem around it and prove it works. This year’s Compass highlights a clear lesson: wherever countries deploy hydrogen solutions suited to their context and support them with policy, competitive hydrogen ecosystems are taking hold. By learning from those examples, we can build on that momentum faster and with greater confidence.”

François Jackow, CEO of Air Liquide and Co-Chair of the Hydrogen Council, said: “Hydrogen is not only a decarbonization solution; it is also the indispensable partner to renewable electricity. Through their synergies, hydrogen strengthens the resilience and improves the efficiency and affordability of the overall energy system. As countries accelerate electrification, recognizing hydrogen’s systemic role will be essential to building secure, competitive and affordable energy systems for the future.”

Ivana Jemelkova, CEO of the Hydrogen Council, said: “Decision-makers need both robust market data and practical experience from those delivering projects on the ground. Global Hydrogen Compass 2026 complements the IEA’s Global Hydrogen Review by bringing together the collective perspective of industry leaders. Together, they provide a more complete picture of where the industry stands today and the practical actions needed to accelerate deployment.”

Global Hydrogen Compass Launch
Join the Hydrogen Council for the launch of Global Hydrogen Compass 2026 on September 10, 2026 where you will hear directly from industry CEOs.

The event will be delivered in two live virtual sessions. Sign up here: https://hc.brrmedia.co.uk/

About Global Hydrogen Compass 

Global Hydrogen Compass is the Hydrogen Council’s annual publication tracking the progress and priorities of the global hydrogen industry. Authored in collaboration with McKinsey & Company, it combines comprehensive industry data with proprietary insights from Hydrogen Council members, direct perspectives from global CEO leaders, and lessons learned from key hydrogen projects worldwide.

Visit compass.hydrogencouncil.com for key insights, dynamic dashboards and global maps.

About The Hydrogen Council

The Hydrogen Council is the world’s largest and only CEO-led global hydrogen alliance, bringing together some 140 companies from 20+ countries across the entire hydrogen value chain. Representing some $9 trillion in market capitalization, 7.1 million in FTEs and some $6.4 trillion in revenues, the Council provides a unique, cross-sector platform for global leaders to align strategy, accelerate collaboration and shape the development of a globally integrated hydrogen sector.

To find out more visit www.hydrogencouncil.com and follow the Hydrogen Council on LinkedIn.

Media Enquiries
communications@hydrogencouncil.com

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SOURCE Hydrogen Council

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NatGold Digital Activates European Marketing Campaign for NATG

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bull markets media GmbH engaged by 78X to lead first major activation under expanded global marketing program

CORAL GABLES, Fla., Sept. 10, 2026 /PRNewswire/ — NatGold Digital Ltd. (“NatGold Digital” or the “Company”), a pioneering digital gold mining company with a patent-pending process for sustainably unlocking the intrinsic value of in-ground gold resources through its digital mining and blockchain-based tokenization platform, today announced the launch of its European marketing campaign for the NatGold Token (NATG).

The initiative represents the first major regional activation of NatGold Digital’s expanding global marketing strategy, moving from the establishment of international trading access and multilingual marketing infrastructure to direct market engagement across Europe.

78X Marketing Group, which is leading NatGold Digital’s global marketing efforts, has engaged Germany-based bull markets media GmbH to spearhead the Company’s European educational and market-awareness campaign. Bull markets brings an established financial-media ecosystem, digital marketing capabilities, investor communities and specialized experience across both commodity and cryptocurrency markets to the European program.

Through financial-market education and content, digital audience development and targeted market engagement, the program will introduce European audiences to NatGold’s sustainable digital mining model — designed to unlock the intrinsic value of technically verified in-ground gold resources through tokenization without physically extracting, processing or moving the gold. This non-extractive approach allows the gold to remain securely stored in Mother Nature’s Vault while providing a new digital pathway for realizing its intrinsic value.

“Gold and Bitcoin have demonstrated the enormous global demand for assets that offer an alternative to traditional fiat money,” said Matthias Abresch, Managing Director of bull markets media GmbH. “NatGold introduces something genuinely new to that category: the geological scarcity and monetary heritage of gold combined with the accessibility of a digital asset, while avoiding the environmental disruption associated with physically mining the gold. We believe this combination of sound-money principles, sustainability and digital innovation will resonate strongly with European investors, and we are excited to introduce the NatGold story across the region.”

The European initiative is being structured to operate in accordance with applicable European regulatory requirements, including MiCA requirements governing crypto-asset marketing communications.

NatGold Digital’s newly launched multilingual Web3 platform and professionally localized educational video library will support the campaign, with resources available in English, German, French, Italian, Spanish and Portuguese.

“Europe brings together many of the characteristics that make the NatGold proposition particularly relevant — a deep understanding of gold as a monetary asset, strong expectations around sustainability and an increasingly sophisticated digital-asset marketplace,” said Andrés Fernández, Chief Executive Officer of NatGold Digital. “With the regional expertise and market reach now in place to engage European audiences directly, this campaign represents an important next step in building  international awareness and understanding of NatGold and NATG.”

NatGold Digital intends to progressively expand its marketing activities into additional international markets and languages while continuing to broaden global trading access to NATG.

About NatGold Digital Ltd.

NatGold Digital Ltd. is the global leader in digital gold mining and the architect and operator of a patent-pending, non-extractive platform designed to unlock the intrinsic value of technically verified in-ground gold resources that remain securely stored in Mother Nature’s Vault. NatGold Tokens are structured to represent standardized unit interests in NatGold Certified Resources, disclosed under internationally recognized geological Technical Reports — without physical extraction, processing, or movement of gold. The result is a superior fiat money alternative designed to help lead a global monetary reformation.

For additional background, please visit NatGold.com or our official YouTube channel for videos and information about our digital mining ecosystem: youtube.com/@NatGold_Digital.

About bull markets media GmbH

bull markets media GmbH is a Germany-based financial media company specializing in financial-market information, investor education and digital financial publishing, serving private investors and market participants across European markets.

Contact

Media@NatGold.com
InvestorServices@NatGold.com
+1 (646) 825-3038

The information presented in the above release has been compiled by NatGold with diligent effort to provide an accurate and realistic overview of the subject matter. Nonetheless, factors such as subjective judgment, reliance on circumstances beyond NatGold’s control, and external information sources inherently limit the exhaustiveness, completeness, and sufficiency of this information. Forward-looking statements are generally indicated by terms including “plans”, “expects”, “does not expect”, “is expected”, “scheduled”, “budget”, “estimates”, “projects”, “intends”, “anticipates”, “does not anticipate”, “believes”, and similar expressions, or by references to potential actions, events, or outcomes that “may”, “can”, “could”, “would”, “might”, or “will” transpire or be achieved. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. Numerous risks, uncertainties, and events may result in outcomes that differ substantially from those described in NatGold’s forward-looking statements, including but not limited to: alterations in economic conditions or sector trends; fluctuations in currency and financial markets; volatility in gold prices and AISC costs; changes in investment activity; legal proceedings; legislative developments; as well as environmental, regulatory, political, judicial, and competitive circumstances in regions where NatGold operates. Additionally, technological, mechanical, and operational challenges may arise during NatGold’s development operations. Prospective NATG tokens purchasers are strongly advised to consult with a qualified financial advisor prior to purchasing NATG tokens and to use discretion in relation to decisions to purchase NATG tokens. References above to mineral resources being “certified” are specific to NatGold’s tokenization eligibility standards and do not signify compliance with the JORC Code, NI 43-101, or S-K 1300; such resources are instead certified under NatGold’s criteria as NatGold Certified Resources. While NatGold deems current assumptions reasonable based on available data, these assumptions may ultimately prove inaccurate. Actual outcomes could vary from forward-looking statements due to diverse risks, uncertainties, and unforeseen events. The information herein serves solely for general informational purposes and does not constitute an offer or solicitation for the purchase or sale of NatGold shares or securities or for the purchase or sale of any NATG tokens, nor is any information contained herein intended to be construed as making a recommendation, endorsement, or solicitation to engage in any investment strategy. NATG tokens are not intended to be “securities” in any jurisdiction, and NatGold makes no claim or representation related to the value of NatGold or NATG tokens. Forward-looking statements contained in this news release are current as of the date issued. Except where mandated by applicable securities laws, NatGold expressly disclaims any intent or obligation to update or revise any forward-looking statements in response to new data, future developments, or otherwise. Furthermore, the Company assumes no commitment to address third-party expectations or statements regarding issues discussed in this document. Investing in early-stage digital assets entails considerable risk. Any such investment is speculative and involves a high degree of risk, including but not limited to loss of capital. An investment in the NATG tokens, or any other digital asset, may not be appropriate for everyone, and you should carefully consider the appropriate risks, your financial situation, risk tolerance, and investment goals before making any investment decisions. As a digital asset, NATG tokens are also subject to inherent risks related to blockchain technology, including but not limited to, regulatory uncertainty, market adoption, manipulation, volatility, and cyber security risks. Access to NATG trading will be available only to eligible participants in supported jurisdictions, with each participant subject to applicable jurisdictional eligibility, onboarding, regulatory, geographic, and platform requirements. Prospective purchasers should conduct their own due diligence and should consult with their respective financial, legal, tax, and/or other professional advisors.

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SOURCE NatGold Digital Ltd.

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