Technology

Micro Center Launches Retail Media Offering to Reach Tech Enthusiasts and Builders

Published

2 months ago

April 28, 2026

Powered by Epsilon, Micro Center Retail Media combines AI, person-level identity, and closed-loop measurement to deliver provable, measurable impact for advertisers.

HILLIARD, Ohio, April 28, 2026 /PRNewswire-PRWeb/ — Micro Center, a leading national retailer of computers and electronic devices, today announced the launch of its retail media offering, Micro Center Retail Media. The offering gives brands access to more than 20 million highly engaged Micro Center customers—tech enthusiasts including PC builders, small businesses, IT professionals and creators—audiences that are difficult to reach at scale through mass-market retail media networks. Using first party data and deep category insights, advertisers can influence purchase decisions where technical guidance, compatibility, and performance matter most.

“For more than 40 years, Micro Center has earned the trust of tech enthusiasts and builders by pairing deep expertise with an unmatched in-store experience,” said Steve Rado, Chief Marketing Officer of Micro Center. “Our retail media offering builds on that foundation, giving advertisers a powerful way to engage our customers with relevance, credibility and clear measurement.”

Developed in partnership with global technology, data, and services company Epsilon, Micro Center Retail Media couples AI with person level identity in the ad server to help advertisers engage high intent shoppers with greater precision. The offering intelligently determines when, where, and how often to engage customers, optimizing media investment to maximize performance.

Brands can activate campaigns across Micro Center’s digital and physical touchpoints to influence both online and in-store purchases. Available channels include onsite display and sponsored product placements as well as offsite display, video and CTV—all supported by closed-loop measurement that quantifies incremental sales across digital and physical environments.

“Micro Center Retail Media connects advertisers with some of the most knowledgeable, high-intent tech buyers in retail,” said Rado. “It’s a best-in-class offering designed to help advertisers engage serious tech buyers with confidence.”

Named PCMag’s Best Tech Retailer for three consecutive years, Micro Center is widely recognized for its expert-led customer experience and technical credibility. Instore offerings such as the Knowledge Bar, Insider credit card benefits, and exclusive instore only “loss leader” bundles create high-impact moments for brands at the point of decision. Customers rely on Micro Center associates to identify compatibility issues and recommend better builds—trust that translates directly to advertiser performance.

“Micro Center boasts one of the most informed and intentional audiences in retail,” said Chris Wissing, Chief Product Officer at Epsilon. “Our data and technology help identify more of these niche shoppers, follow their journey from online to in-store, and connect media directly to purchase outcomes for Micro Center and its brand partners.”

About Micro Center

Micro Center operates thirty large computer and electronics stores in major markets nationwide. Founded in 1979 in Columbus, Micro Center is designed to satisfy the dedicated computer and electronics user. Uniquely focused on computers and related products, Micro Center offers more computers and related items (more than 20,000 items in stock) than any other retailer. Micro Center is passionate about offering a high level of customer service, with a knowledgeable and tenured sales team. Customers can visit Micro Center’s 30 stores (with more locations coming soon) from coast-to-coast or microcenter.com for thousands of computer-related items, electronics, and other technology products.

Micro Center stores are located in:

Atlanta (2), Baltimore, Boston, Chicago (2), Charlotte, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Indianapolis, Kansas City, Los Angeles, Miami, Minneapolis, New York (5), Philadelphia, Phoenix, St. Louis, Washington, D.C. (2), Santa Clara, and coming soon, Austin.

About Epsilon

Epsilon is a global technology, data, and services company that the world’s leading brands use to harmonize consumer engagement across their paid, owned, and earned channels.

The Epsilon PeopleCloud platform includes capabilities such as data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing, and measurement. By applying artificial intelligence against privacy-centric identity resolution—embedded in data-enriched analytic, marketing, and media solutions and services—Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision, and 1 Voice. For more information, visit www.epsilon.com.

Media Contact

Meg Adrion, Micro Center, 1 614-850-3000, madrion@microcenter.com, microcenter.com
Dan Ackerman, Micro Center, dackerman@microcenter.com, microcenter.com

View original content:https://www.prweb.com/releases/micro-center-launches-retail-media-offering-to-reach-tech-enthusiasts-and-builders-302755943.html

SOURCE Micro Center

Technology

Alcott HR Appoints Michael Pascucci as Director of Strategic Projects

Published

1 hour ago

June 20, 2026

FARMINGDALE, N.Y., June 19, 2026 /PRNewswire/ — Alcott HR announces Michael Pascucci as Director of Strategic Projects. Michael brings over ten years of experience in HR operations and project management.

Before joining Alcott HR, he held senior roles leading technology upgrades and launching new employee benefits programs. This experience supports Alcott’s initiatives, helping the company grow while putting clients first.

As Director, Michael drives operational excellence at Alcott HR by leading strategic projects. He maintains processes to ensure Alcott stays flexible and personalized during growth. Michael focuses on projects that further enhance client support.

Improving Data Accuracy: Michael connects Alcott’s main systems with partners. Automating these connections streamlines onboarding and enrollment, ensuring benefits and payroll are accurate and secure. This gives clients confidence their information is in good hands.

Creating a Seamless Client Experience: Michael is improving how Alcott manages projects and client renewals. With consistency in these processes, Alcott delivers a seamless, dependable experience, especially during year-end reporting and enrollment.

Building for Growth: By replacing manual tasks with digital solutions, Michael helps Alcott grow with its clients. This allows the team to focus on building relationships and offering expert HR guidance to help clients achieve their goals.

“Michael doesn’t just manage projects, he builds systems that help our team excel,” said Kristen Bartolotta, Sr. Director of Operations at Alcott HR. “His ability to transform complex processes into streamlined solutions has improved our efficiency and enhanced our client service.”

“Working with the talented Alcott team has been a great experience,” said Michael Pascucci. “I’m excited to continue working across departments to improve our processes, boost efficiency, and help the company keep growing.”

Through these efforts, Michael helps Alcott deliver even greater value to clients by driving innovation, strengthening relationships, and ensuring every organization can reach its potential.

About Alcott HR: Alcott HR is an IRS Certified* and ESAC Accredited, Professional Employer Organization that provides a comprehensive range of human resources solutions to small and mid-sized businesses. With nearly four decades of experience, Alcott HR offers customized services that allow businesses to manage their workforce more effectively while staying compliant with state and federal regulations. Their services include payroll, benefits, risk management, and HR support, designed to help businesses grow and succeed.

The IRS does not endorse any particular certified professional employer organization.

Media Contact:
Sarah Zulawski
Marketing Specialist
szulawski@alcotthr.com
(716) 241-8893

View original content to download multimedia:https://www.prnewswire.com/news-releases/alcott-hr-appoints-michael-pascucci-as-director-of-strategic-projects-302805721.html

SOURCE Alcott HR

Technology

Alcott HR Appoints Michael Pascucci as Director of Strategic Projects

Published

1 hour ago

June 20, 2026

Through these efforts, Michael helps Alcott deliver even greater value to clients by driving innovation, strengthening relationships, and ensuring every organization can reach its potential.

The IRS does not endorse any particular certified professional employer organization.

Media Contact:
Sarah Zulawski
Marketing Specialist
szulawski@alcotthr.com
(716) 241-8893

View original content to download multimedia:https://www.prnewswire.com/news-releases/alcott-hr-appoints-michael-pascucci-as-director-of-strategic-projects-302805721.html

SOURCE Alcott HR

Technology

Vaultzy and Miracle University Pilot Demonstrates AI-Powered Document Management for Students. Expansion Planned for California Foster Youth Programs

Published

2 hours ago

June 19, 2026

A successful student pilot demonstrates how secure digital records and AI guidance can help them access education, employment, housing, and life opportunities

SACRAMENTO, Calif., June 19, 2026 /PRNewswire-PRWeb/ — Vaultzy, an AI-powered document management and life assistant platform, today announced the successful completion of a pilot with Miracle University, demonstrating how secure digital records and intelligent guidance can help students overcome barriers to education, employment, and economic mobility.

California State Treasurer Fiona Ma, CPA, noted, “Never expired. Never lost. Your vital documents, all in one secure place.”

For many students, particularly those facing economic hardship or life disruptions, lost identification, unavailable transcripts, and scattered paperwork can delay enrollment, employment, housing applications, financial aid, and access to public services. Vaultzy was created to address this challenge by providing a secure, user-controlled platform for lifelong document management.

Beyond document storage, Vaultzy recently launched the first version of its AI-powered Life Agent. The platform allows users to interact with their personal records and receive guidance related to major life transitions. By understanding what documents a user has available, the Life Agent can help identify requirements and next steps for education, employment, healthcare, government services, financial planning, and other important milestones.

The pilot was conducted in partnership with Miracle University, a Sacramento-based nonprofit organization dedicated to helping students who have left the traditional education system earn their high school diplomas and achieve academic and career success. The initiative focused on helping students digitize, organize, and securely manage their most important records while introducing them to emerging technologies that can support their long-term success.

“Our mission is to help students overcome barriers and unlock their full potential,” said Dr. Kadhir Raja, Founder of Miracle University. “Students need access to their documents, confidence in managing important life transitions, and guidance on what comes next. Vaultzy helps bring all of these together, empowering students to navigate education, employment, housing, and other life opportunities with greater confidence and independence.”

The pilot demonstrated the importance of giving individuals lifelong access to trusted records while providing the tools and guidance needed to use them effectively. As California State Treasurer Fiona Ma, CPA, noted, “Never expired. Never lost. Your vital documents, all in one secure place.”

Looking ahead, Vaultzy plans to continue expanding its AI-powered capabilities. “We envision a future where every individual has a trusted AI companion that not only safeguards their records but also helps guide them through life’s most important transitions,” said Avanti Ramraj, Co-Founder and Chief Product Officer of Vaultzy.

The success of the Miracle University pilot is helping inform broader discussions with educational institutions, nonprofit organizations, financial institutions, and public-sector leaders interested in modernizing how individuals manage and access trusted records while receiving guidance through important life transitions. One of the most promising opportunities is the potential application of Vaultzy within programs serving foster youth, seniors, and other underserved populations.

About Vaultzy

Vaultzy is an AI-powered document management and life assistant platform that helps individuals securely store, manage, and share important records throughout their lives. Combining secure document management, document intelligence, multilingual assistance, and agentic AI capabilities, Vaultzy is building the infrastructure for lifelong document ownership and trusted digital identity.

About Miracle University

Miracle University is a Sacramento-based nonprofit organization dedicated to helping students overcome educational barriers and achieve academic, personal, and professional success. Through mentorship, education, and community support, Miracle University equips students with the skills, confidence, and opportunities needed to transform their futures.

Media Contact
Anupriya Ramraj, Vaultzy, 1 510-255-0657, contact@vaultzy.ai, www.vaultzy.ai

Twitter, LinkedIn

View original content:https://www.prweb.com/releases/vaultzy-and-miracle-university-pilot-demonstrates-ai-powered-document-management-for-students-expansion-planned-for-california-foster-youth-programs-302805103.html

SOURCE Vaultzy