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B2B Marketing Summit in Singapore Convenes Industry Leaders to Discuss the AI Era

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SINGAPORE, May 12, 2026 /PRNewswire/ — Marketing leaders from across APAC recently convened at the Marina Bay Sands for The B2B Marketing Summit. The event provided a platform for senior executives to discuss the evolving challenges of B2B marketing, while also marking the 10th anniversary of the summit’s organiser, The Ortus Club.

Over the past decade, the agency has grown from hosting localised roundtables to organising executive knowledge-sharing events for major technology and SaaS organisations, including Canva, OpenAI, Twilio, Freshworks, Stripe, PayPal, and NVIDIA.

How are B2B marketing leaders navigating the AI era?

Jess Circi, Co-Founder and Managing Partner, opened the summit by acknowledging the extraordinary talent gathered at the Marina Bay Sands. Emphasising that this is the most exciting and high-stakes time to be in the field, she framed the core challenges of AI-driven visibility, the crave for human-centric branding, and complex customer journeys. As Circi Maruyama noted: “This room right now welcomes marketing leaders from some of the most ambitious B2B organisations in the region, if not the world. People who are actively figuring out how to navigate this slightly insane time we’re facing in B2B marketing.”

Reflecting on the changing dynamics of the profession, she added:

“Marketing is no longer just ‘support’ for sales. More and more CMOs are turning into Chief Revenue Officers and finally grabbing those seats on the board.”

With nearly 2,000 years of collective marketing experience in the room, the day was set to tackle how leaders are turning these high-stakes challenges into strategic advantages.

How can B2B brands stay relevant amidst zero-click searches?

The core theme of the day centred on maintaining human connection in a digital-first, AI-driven landscape. Navigating this new reality, Constance Tan, speaking on behalf of Ahrefs, shared data regarding zero-click searches and the rise of AI overviews. Tan noted that “AI overviews reduce click-through rates by about 30 percent, and only 38 percent of top ten results appear in AI answers. The rules are not exactly the same. Brand and video mentions are becoming more and more important as sources for the AI machine.”

Nicholas Kontopoulos, representing Twilio, expanded on this theme by highlighting the shift in how buyers educate themselves: “We are starting to see this play out in terms of how our end customers are procuring content. They are now going dark because they are going in by the LLM. It is no longer just about individual buyers, but the buying units involved in making a decision.”

Furthermore, Karen Ko from SailPoint emphasised the critical need for human oversight and data quality in AI integration, stating that “the human factor plays a very critical role in this journey to ensure quality. The output of AI is only as good as the data you feed it—garbage in, garbage out. We must maintain human review and shared governance.”

What makes intimate B2B networking effective in a digital-first world?

The event incorporated several interactive networking initiatives designed to foster genuine connections. Attendees connected using icebreaker cards scattered throughout the room, complemented by a bespoke Twilio cupcake cart that kept the energy dynamic throughout the day. Behind closed doors, VIP attendees and sponsors convened for an unrecorded, private 3-course lunch, an exclusive format that allowed executives to discuss panel topics in greater detail without the pressure of a recording. To top off the experience, a highly coveted raffle prize was provided by The Stag Steakhouse, a recognised venue for B2B events and executive roundtables in Singapore.

Why are event content creators essential to modern B2B campaigns?

The summit also served as a live showcase for The Ortus Club’s expansion into event content creation and podcast curation. On-site, the organisation brought its CMO Chats podcast to life with an active podcast corner. Anya Africa, Head of Operations, interviewed key marketing leaders, while Managing Partner Jamie Aclan conducted floor interviews. This addition to the event portfolio reflects a broader industry demand to capture insights, engage target audiences, and pair events with tailored B2B campaign content.

For those who were unable to attend, curated summaries and discussion breakdowns from the summit can be found at https://b2b-singapore.ortusclub.com/.

Interested in sponsoring an event worth attending? Book a meeting here.

About The Ortus Club

The Ortus Club is a global B2B marketing agency specialising in executive events, roundtables, and summits. Founded on the belief that meaningful connections are built through face-to-face interaction, the agency facilitates executive knowledge-sharing and lead generation for global brands.

Media Contact

The Ortus Club Email: content@ortusclub.com 
Website: https://www.ortusclub.com/

 

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atNorth joins Nordic Compass to support Nordic competitiveness, resilience and industrial innovation

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REYKJAVÍK, Iceland, May 12, 2026 /PRNewswire/ — atNorth, the leading Nordic high-density colocation and built-to-suit data center provider, today announced it has joined Nordic Compass (The Nordic Round Table for Industry), a new pan-Nordic alliance established to strengthen Nordic and European competitiveness, resilience and industrial innovation.

Chaired by former Finnish Prime Minister Jyrki Katainen, Nordic Compass brings together leading companies, foundations and organizations from across the region to accelerate coordinated action across strategically important sectors, including Capital Markets, Deep Tech, Defense and Energy.

The alliance will present its first set of initiatives at the Nordic Compass Summit in Gothenburg, Sweden, in November 2026.

Advancing Nordic collaboration and sustainable growth

The initiative comes at a time when Europe is accelerating efforts to strengthen technological sovereignty, secure critical infrastructure and support sustainable industrial growth. The Nordic region is already home to globally leading digital, industrial and energy capabilities, yet significant opportunities remain for deeper cross-border collaboration. Nordic Compass seeks to unlock this potential by bringing together industry leaders to align on shared priorities and deliver tangible outcomes.

“Across atNorth, we see firsthand the increasing convergence of digital infrastructure, energy systems and advanced compute across the Nordics,” said Eva Sóley Guðbjörnsdóttir, Chief Financial Officer & Deputy CEO at atNorth. “By working together through Nordic Compass, we can bolster the Nordic’s position in leading sustainable industrial development, helping to accelerate innovation and strengthen regional competitiveness.”

atNorth’s participation reflects the company’s continued commitment to supporting sustainable, sovereign and energy-efficient digital infrastructure across the Nordics. The company is already a signatory of the Climate Neutral Data Centre Pact and a participant in global initiatives including the UN Global Compact, as well as being an active member of the European Data Center Association (EUDCA) and other regional data center industry associations in the Nordics. With operations spanning Iceland, Sweden, Denmark and Finland, atNorth is well positioned to contribute knowledgeably to discussions and initiatives relating to AI infrastructure, high-performance computing, energy optimization and long-term digital resilience.

Nordic Compass brings together more than 25 leading Nordic organisations including Aker ASA, Alfa Laval, Danfoss, Embla Medical, EY, KONE, Nasdaq Nordic, Nordea, Novo Nordisk Foundation, Vattenfall and Ørsted among others. Through these partnerships, atNorth hopes to support the growth of the Nordic digital infrastructure ecosystem as a leading example to global markets.

About atNorth

atNorth is a leading Nordic data center company that offers cost-effective, scalable high-density colocation and built-to-suit services trusted by industry-leading organizations.

With sustainability at its core, atNorth’s data centers run on renewable energy resources and support circular economy principles. All atNorth sites leverage innovative design, power efficiency, and intelligent operations to provide long-term infrastructure and flexible colocation deployments.

atNorth is headquartered in Reykjavik, Iceland and operates eight data centers in strategic locations across the Nordics, as well as a ninth under construction in Kouvola, Finland, a tenth site in Ølgod, Denmark and an eleventh campus in Stockholm, Sweden. The business has also announced a new mega site development in the Sollefteå Municipality in Sweden.

For more information, visit atNorth.com or follow atNorth on LinkedIn.

Press Contact:
Laura Cameron
Mead Cameron for atNorth
+44 (0) 7740 948 378
laura@meadcameron.com

This information was brought to you by Cision http://news.cision.com.

https://news.cision.com/atnorth/r/atnorth-joins-nordic-compass-to-support-nordic-competitiveness–resilience-and-industrial-innovation,c4347604

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ZTE Hosts 2026 Broadband User Congress in São Paulo, under the Theme “Monetize Your Intelligent Broadband”

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SÃO PAULO, May 12, 2026 /PRNewswire/ — ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, successfully hosted its Broadband User Congress, themed “Monetize Your Intelligent Broadband”. The event gathered over 300 executives from ISPs, operators, government, industry associations, and ecosystem partners across Latin America. Driven by network cost reduction, efficiency improvement and home service innovation, the congress presented comprehensive intelligent broadband monetization solutions for Latin America. These help operators and ISPs move beyond pipe-only models, boosting basic network ARPU, diversifying revenues and reshaping competitiveness.

Fang Hui, Senior Vice President of ZTE, stated: “With over 20 years of presence in Latin America, ZTE has delivered hundreds of landmark projects and served over 100 million users in Brazil. We will drive premium experiences through technological innovation, unlock growth potential through win-win partnerships, and empower industrial transformation with AI. Leveraging our full-stack ‘Connectivity + Computing’ capabilities, we are committed to building an open, intelligent digital ecosystem and co-creating new value with Latin American partners.”

ZTE showcased innovative network operation concepts and upgraded portfolios, translating “Monetize Your Intelligent Broadband” into deployable and profitable practices.

For operator broadband network construction, ZTE is committed to building the best-in-class broadband network for every customer.

In access, ZTE’s FTTx monetization solutions lower network deployment barriers via lightweight OLTs, adopt CEM+AI to enable precise quality analysis and targeted marketing, and expand into the B2B blue ocean market with AI all-optical campus and AI Interactive Flat Panel, balancing cost reduction, efficiency improvement and ARPU growth. The end-to-end intelligent ODN system ensures full-lifecycle network assurance.

In transport, ZTE launched a C+L full-band 1.6T OTN solution enhanced with AI. It delivers breakthroughs in single-wavelength rate, spectrum efficiency, and intelligent O&M, addressing scaling, cost reduction and agile service delivery. It also launched a single-slot 28.8 Tbps core router and high-performance 100GE/400GE aggregation routers, enabling operators to build next-generation IP networks that are ultra-broadband, green, secure, and intelligent, laying a foundation for broadband value upgrade.

In smart O&M, the AIOps platform significantly improves fault diagnosis efficiency. It reduces OPEX and drives evolution toward L4 autonomous networks.

For home broadband, ZTE leverages strong technology and continuous AI innovation to ensure optimal TCO.

In smart connectivity, AI Wi-Fi 7 serves as the core, leveraging advantages in specifications, coverage, control, hardware, software and supply chain to help operators optimize TCO and achieve precise selection.

In smart home value-added services, large-model capabilities empower AI O&M, AI cameras and AI Smart View, creating new home experiences integrating smart control, fitness, entertainment and security, shifting from basic connectivity to high-value services.

In smart operations, the SCP platform enables unified home device management with remote diagnostics, one-click optimization, stolen-device locking and targeted VAS marketing, reducing O&M costs, stabilizing revenue and building efficient systems for sustainable monetization.

ZTE empowers ISPs to increase revenue through lightweight deployment and converged efficiency.

Light PON enables fast, cost-effective network deployment, shortening time-to-market.

Light OTN features a 12.8T-in-2U high-density design with minimalist WebGUI management, supporting single-wavelength 1.6T, zero-touch deployment and plug-and-play, reducing costs and O&M complexity while ensuring optimal TCO.

Light IP Network provides end-to-end lightweight IP convergence from CPE to backbone, built on a unified open architecture, smooth product evolution and AI-powered minimalist O&M, enabling heterogeneous network integration and safeguarding ISP operations.

At the event, ZTE launched the new-generation TV 3.0 set-top box, marking a new phase in Brazil’s digital TV upgrade. ZTE and MediaTek jointly introduced Wi-Fi 7 and 10G PON solutions for premium home and SMB scenarios, helping operators tap high-value users. Qualcomm and ZTE are collaborating on next-generation networking infrastructure for the AI Era, combining Qualcomm’s AI-native Wi-Fi and FWA platforms with ZTE’s access and networking leadership.

Lu Maoliang, President of ZTE Brazil, commented: “Brazil is a core strategic market for ZTE. With 25 years of localized operations in Latin America, we have served over 100 operators and ISPs, deployed more than 60,000 km of optical fiber, and reached over 30 million households. This congress precisely addresses local demands, delivering leading technologies and products while focusing on driving customers’ sustainable commercial success.”

MEDIA INQUIRIES:
ZTE Corporation
Communications
Email: ZTE.press.release@zte.com.cn

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SOURCE ZTE Corporation

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Green Street Launches Green Street Infrastructure, Setting a New Standard for Real Assets Intelligence

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NEWPORT BEACH, Calif., May 12, 2026 /PRNewswire/ — Green Street, the leading provider of trusted real assets intelligence and unbiased insights, today announced the official launch of Green Street Infrastructure — a dedicated infrastructure intelligence platform now integrated into the Green Street ecosystem.

The launch marks a significant step in Green Street’s mission to deliver the most powerful real assets intelligence platform in the market, combining trusted infrastructure data and exclusive news coverage from IJGlobal with Green Street’s world-class infrastructure research and analytics. The result is a more connected platform that delivers deeper granularity and broader market insight across global infrastructure sectors — all from a single, unified source.

Green Street Infrastructure will be commercially introduced to the global infrastructure finance community at IFF Europe in Madrid on May 12, 2026.

A Smarter, More Powerful Infrastructure Platform

Green Street Infrastructure gives clients access to the largest infrastructure transaction, financing, and asset database in the market, purpose-built to support better decisions at every stage of the investment lifecycle. In addition, the platform delivers significant research insights:

Time-tested, in-depth research across ten sectors — including Data Centers, Towers, Airports, Railroads, Toll Roads, Healthcare, Senior Housing, Student Housing, Cold Storage, and Contractors – all held to the same exacting standards Green Street is known for across commercial real estate.
 Transport sector coverage — enabled by Green Street’s recent acquisition of Insight Investment Research (InsightIR), a specialist global infrastructure research boutique, Green Street introduces dedicated research coverage across key transport sectors Airports, Railroads, Toll Roads and Contractors.
 Detailed debt research, deeper analytics — enabling clients to evaluate infrastructure debt funds, lending activity, and issuance trends with greater confidence and precision.
 Public and private market expertise – with coverage spanning over 40 publicly traded infrastructure companies, combined with geographic coverage of all major markets globally.
 Key Green Street data modules — including market grades, forecasts, and analytics — will be accessible alongside infrastructure intelligence for greater precision and opportunity identification across real-asset portfolios.
 Full deal-financing transparency — tracking how every infrastructure deal is financed from mandate to close, across 70+ data fields, with real-time league table rankings of lenders, arrangers, and advisers.
 Comprehensive fund and investor intelligence — covering 4,500+ infrastructure funds and almost ~2,000 LP profiles with 50+ data points per fund for thorough due diligence.

“The launch of Green Street Infrastructure represents a defining moment for our company and for the real assets industry,” said Jeffry Stuek, Jr., CEO of Green Street. “We are giving our clients a single, trusted platform that connects infrastructure and commercial real estate intelligence with the depth, rigor, and independence the market demands. This reflects our continued commitment to innovation and expanding the insights we provide to the global Real Assets community.

Availability

Green Street Infrastructure is available today as an add-on to existing Green Street subscriptions. For more information, visit greenstreet.com or speak with your Green Street representative.

About Green Street

Green Street is the leading global provider of actionable commercial Real Assets research, news, data, analytics, and advisory services. For over 40 years, Green Street has delivered unparalleled intelligence and trusted data on the public and private Real Assets markets, helping investors, banks, lenders, and other industry participants optimize investment and strategic decisions. The firm delivers exclusive market information, conclusion-driven insights, and predictive analytics. Today, Green Street’s integrated platform serves more than 4,000 companies across North America, Europe, Australia, and Asia. For more information, please visit www.greenstreet.com.

Media contact:
Greenstreet@nextpr.com

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