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MTR* advertising Leads Market Revolution: Harnessing Data to Evolve from Network Coverage to Precision Targeting

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Hong Kong’s Prime 63 Metro Stations Network Launches Data-Driven “25 Personas” Audience Targeting Solutions

HONG KONG, June 9, 2026 /PRNewswire/ — MTR* advertising, as the market leader, offers the city’s broadest media coverage and daily touchpoints leveraging its massive network across 8 metro lines, 63 stations, and 15 interchange stations. Today, it announces a market-disrupting strategic layout – evolving the advantage of “mass coverage” into the revolutionary power of “precision marketing” with the official launch of the “25 Personas” audience targeting solution, providing brands with more precise and higher-converting marketing strategies. MTR* advertising is now rolling out 25 audience-targeted media packages, each mapped to specific audience attributes further strengthening brands’ competitive edge in the market.

Disruptive Strategy: The Revolution from “Mass Network” to “Precision Marketing”
MTR serves over 5.55 million passenger trips daily#, with every commuter following a unique route and destination. To maximize advertising effectiveness and minimize wastage, we break through the traditional media coverage framework to introduce 25 audience targeting segments and solutions. This marks a new market revolution – MTR* advertising not only reaches all citizens across Hong Kong but also empowers brands with “precision marketing” capabilities, making every exposure strategically valuable.

Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong and Macau, stated: “In this AI and data-driven marketing era, we are leading OOH advertising to create a brand-new landscape. We provide data-proven main and digital media packages that deliver high precision and high conversion rates, enabling brand promotions to maximize promotional efficiency within the MTR* advertising network and precisely reach their target audiences.”

Data-Driven Precision Targeting: 25 “Ready-to-Use” Packages Achieve “Simple, Efficient, and Reliable” Placement 
Combined with the latest NielsenIQ 2024 MTR audience insight data, the marketing model of MTR* advertising has evolved into an audience-targeted strategy. The platform provides 25 ready-to-buy media packages, allowing brands to engage in direct and resonant advertising dialogues with target audiences in the most data-scientific and efficient way, precisely reaching diverse groups. By optimizing MTR* advertising media allocation through data analysis, we ensure that ad messages appear at the stations and locations most frequented by target audiences, helping clients maximize budget efficiency.

All-Round Matrix: Integration of Traditional and Digital Media Creates Maximum Sensory Impact
To ensure brand messages are both precise and impactful, the 25 targeting packages fully integrate the traditional and digital media ecosystem. Utilizing static media to build strong brand memory, combined with digital screens playing dynamic content to boost attractiveness, the visual complementarity effect is significantly enhanced. This summer, the “MTR 25 Personas Challenge” interactive experience will also be launched to deeply drive audience engagement and brand stickiness.

Outlook for 2026 OOH Market Revolution: The New Landscape of MTR* advertising Precision Marketing
With the widest geographical coverage and the densest daily touchpoints, we officially open a new era of precision targeting. This transformation, blending data and creativity, will bring unprecedented return on investment (ROI) and market impact to brands. Act fast to secure your spot, please contact our sales team to get more details and placement solutions now!

* MTR advertising refers to the advertising exclusively operated by JCDecaux Transport, including the MTR Island Line, South Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line, and Airport Express.

# Source: Transport Department, Government of the HKSAR. Passenger trips refer to the number of average daily passenger journeys across MTR Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Disneyland Resort Line, Tseung Kwan O Line, East Rail Line, South Island Line, Tuen Ma Line, High Speed Rail, Airport Express, Light Rail, and MTR Bus.

MTR* & Airport Express Advertising Enquiries:

Hotline:      (852) 2111 0111  
Email:         info@jcdecaux.com.hk
WhatsApp: (852) 9793 2220

https://www.jcdecaux-transport.com.hk/
https://www.facebook.com/mtradvertising/
https://www.instagram.com/mtradvertisinghk/
https://www.youtube.com/@JCDecauxTransportHK

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SOURCE JCDecaux Transport

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UQPAY Integrates with Circle Payments Network to Advance Its Global Account Infrastructure

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SYDNEY, June 8, 2026 /PRNewswire/ — UQPAY (AU) has integrated with Circle Payments Network (CPN), a coordination layer operated by Circle Technology Services, LLC, an affiliate of Circle Internet Group, Inc. (NYSE: CRCL) that enables cross-border stablecoin transactions.

At UQPAY, our Global Account infrastructure supports end-to-end cross-border fund management — from global collection to multi-market payouts and FX execution. Through integration with CPN, UQPAY will enhance how these capabilities are coordinated across markets.

CPN is a coordination layer that connects financial institutions to support the orchestration of cross-border payments using regulated stablecoins such as USDC and EURC. It enables participants to coordinate settlement and payment flows across existing financial infrastructure, including local payment systems and banking rails.

By connecting to CPN, UQPAY supports more efficient routing of cross-border payment flows and improved interoperability between originating and beneficiary financial institutions. The integration also enables greater flexibility in coordinating transactions across multiple currencies and payment systems.

Strengthening a Global Payment Infrastructure

UQPAY’s Global Account enables businesses to:

Collect funds across multiple regions and currenciesExecute cross-border payouts through established banking and local payment networksManage FX and treasury flows within a unified account structure

This provides a strong foundation for global payment operations.

Enhancing Cross-Border Payment Coordination with CPN

With this integration, UQPAY enhances how cross-border payouts are coordinated across its existing infrastructure. CPN complements UQPAY’s Global Account by:

Improving interoperability between originating financial institutions (OFIs) and beneficiary financial institutions (BFIs)Supporting more efficient routing of cross-border payment flowsEnabling coordination across multiple payment systems and currenciesProviding greater flexibility in cross-border transaction execution

What This Means for Businesses

For businesses operating across markets, this integration brings:

Improved coordination across payment corridors and counterpartiesGreater flexibility in managing cross-border fund flowsMore efficient execution of cross-border paymentsExpanded support for global payment use cases

Bridging Fiat Infrastructure and Digital Settlement

Businesses continue to operate within familiar fiat account structures. Behind the scenes, this integration supports:

More efficient coordination across financial institutionsSupport for stablecoin-enabled settlement flows where applicableMore scalable and flexible payment execution models

“UQPAY’s integration with Circle Payments Network supports more efficient coordination of cross-border payment flows across global markets,” said Irfan Ganchi, SVP of Product Management, Payments at Circle.

“This integration with Circle Payments Network allows us to further strengthen our global payout capabilities and enhance how cross-border payments are coordinated across markets,” said Jack Li, Founder and CEO at UQPAY.

About UQPAY

UQPAY Group is a global fintech innovation group headquartered in Singapore, with operations spanning digital payments, Payment Software-as-a-Service, and fintech venture capital. Since its founding in 2016, UQPAY has leveraged payment innovation to build an end-to-end, secure, and compliant full-stack payment infrastructure, empowering businesses to achieve borderless growth in the digital and intelligent economy.

Amid the new economic wave driven by AI and Web3, UQPAY is positioned to deliver next-generation payment infrastructure for the digital economy — building a real-time, scalable, and intelligently orchestrated global payment network that enables new growth models for enterprises, digital-native ecosystems, and future autonomous agents worldwide.

UQPAY holds key payment and financial licenses across Asia, Oceania, Europe, and North America, and serves as a principal member of Visa, Mastercard, and UnionPay International — the world’s three major card networks — deeply embedded in the global payment and clearing ecosystem. We connect not just transactions, but the future of global commerce and value flow.

Contact UQPAY

Website: www.uqpay.com
Facebook: www.facebook.com/uqpaytechnology
LinkedIn: www.linkedin.com/company/uqpay
Twitter: www.x.com/uqpaysg

UQPAY Group
55 AYER RAJAH CRESCENT, #04-06, SINGAPORE 139949

View original content:https://www.prnewswire.com/apac/news-releases/uqpay-integrates-with-circle-payments-network-to-advance-its-global-account-infrastructure-302793349.html

SOURCE UQPAY

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MegazoneCloud Wins 2026 APJ Snowflake Resale Partner of the Year

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Recognized for driving customer success through tailored data cloud adoption and business value creation

SEOUL, South Korea, June 8, 2026 /PRNewswire/ — MegazoneCloud (CEO: Doug Yeum), a leading AI-native digital transformation company, has been named 2026 Snowflake Resale Partner of the Year for the Asia Pacific and Japan (APJ) region.

The award was presented at Snowflake’s annual user conference, Snowflake Summit 26, held at the Moscone Center in San Francisco. The Reseller Partner of the Year Award recognizes partners that have demonstrated exceptional business performance and contribution to Snowflake’s growth. Only one partner is selected from each major region, including the Americas, Europe, the Middle East and Africa (EMEA), and Asia Pacific and Japan.

MegazoneCloud received the award in recognition of its ability to help customers achieve tangible business outcomes with Snowflake through tailored consulting, implementation support, and adoption strategies aligned with each organization’s business environment and data maturity. The company was particularly recognized for ensuring that Snowflake deployments translate into measurable operational and business results.

MegazoneCloud has supported customers across a wide range of industries, including gaming, manufacturing, and commerce, in building data-driven environments powered by Snowflake. The company has expanded customer use cases by applying Snowflake technologies such as Cortex AI, Snowpark, and Snowflake Marketplace to address specific business requirements. Through these initiatives, MegazoneCloud has helped organizations improve data analysis capabilities, enhance operational efficiency, strengthen decision-making processes, and unlock new business value.

In April 2026, MegazoneCloud also achieved Snowflake’s highest partner designation, Elite Partner, for the second consecutive year. The Elite designation is awarded based on comprehensive evaluations of technical certifications, sales capabilities, and customer success achievements. This latest recognition further reinforces MegazoneCloud’s position as a strategic partner within the Snowflake ecosystem and highlights its expertise in delivering enterprise data and AI transformation initiatives.

“Receiving Snowflake’s Reseller Partner of the Year Award, following our achievement of Snowflake’s highest partner designation, Elite Partner, demonstrates that MegazoneCloud is one of the most trusted partners in the market,” said Chris Hwang, Chief Revenue Officer (CRO) of MegazoneCloud. “For enterprise customers considering Snowflake adoption or seeking to advance their data utilization capabilities, we will continue to provide tailored data cloud strategies and implementation support aligned with their real-world business environments.”

About MegazoneCloud

Headquartered in Seoul, Korea, MegazoneCloud is a leading AI-native cloud company with more than 2,000 cloud and AI experts, serving over 8,000 customers worldwide as a trusted digital transformation partner. Through strategic partnerships with major global and domestic cloud service providers (CSPs), as well as collaboration with over 200 ISV partners and proprietary cloud, AI, and security solutions, MegazoneCloud continues to drive innovation and growth for its customers.

With its vision, “Transform Tomorrow, Together,” MegazoneCloud is committed to building future competitiveness for its customers through technology, data, and people. The company operates in 10 countries, including Korea, North America, Japan, Southeast Asia, Oceania, and the Middle East, growing alongside its global partners and customers.

 

View original content:https://www.prnewswire.com/news-releases/megazonecloud-wins-2026-apj-snowflake-resale-partner-of-the-year-302794588.html

SOURCE MegazoneCloud

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Sony Semiconductor Solutions to Release X-ray CMOS Sensor with Industry’s Fastest*¹ Imaging and Low-Noise Performance for Inspection and Measurement Instrumentation

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High-accuracy energy measurements and photon-level data acquisition on a single chip

ATSUGI, Japan, June 9, 2026 /PRNewswire/ — Sony Semiconductor Solutions Corporation (Sony) today announced the upcoming release, mass-production, and shipment of the IMX711 direct conversion charge-integrating X-ray CMOS image sensor.

The IMX711 is an X-ray image sensor for inspection and measurement instrumentation which directly detects X-rays and outputs signals proportional to their energy. The new sensor offers the industry’s fastest*1 maximum 26,100 fps high-speed imaging, achieved thanks to Sony’s proprietary circuit technology, suppressing charge saturation for accurate measurements. It also significantly reduces noise to enable improved signal detection precision in low-flux conditions, detecting differences in photon energy. It provides both high-accuracy measurements of integrated X-ray energy at a wide dynamic range and energy information acquisition at the photon level on a single sensor, a feat that has been difficult with conventional sensors. This unique feature will contribute to the advancement and diversification of X-ray inspection and measurement technologies, which are used in a wide variety of applications, from cutting-edge device inspection to scientific measurements.

*1Among charge-integrating X-ray CMOS image sensors. According to Sony research (as of announcement on June 9, 2026).

 

Model name

Mass-production shipment date  

IMX711 3.73-type (27.88 mm × 52.85 mm HW),

approximately 280,000 effective pixel*2
direct conversion charge-integrating
X-ray CMOS image sensor

First quarter of FY2026

*2 Based on the image sensor effective pixel specification method.

 

Examples of Potential Applications 

Improving precision and throughput in high-speed inspection of moving objects for battery and semiconductor applicationsElemental mapping for distinguishing photons of different energy levels and rendering two-dimensional distributionSimultaneous measurement of crystal structure analysis and element analysis using photon energy information and spatial information

Main Features

High-accuracy measurements in a wide dynamic range thanks to the industry’s fastest,*1 low-noise imaging

This product achieves the industry’s fastest*1 maximum frame rate of 26,100 fps thanks to Sony’s proprietary circuit technology. Lowering the amount of accumulated charge per frame enables superior saturation characteristics compared to conventional sensors. At the same time, random noise, which is a technical challenge on charge-integrating sensors, has been reduced to 34 e-rms*3 so that even faint X-ray signals are not obscured by noise and can be reliably detected. This improves measurement precision under low-flux conditions, offering photon level detection. These features enable accurate measurement of integrated X-ray energy for all pixels across low- to high-flux conditions, supporting inspection and measurement with significant differences in brightness on a single sensor, contributing to improved device throughput and an expanded dynamic range.

*3 An evaluation result. This result is calculated based on the average value of pixels in the sensor’s effective area in an environment where the sensor’s internal operating temperature is at or below 20℃. The functional guaranteed value is 60 e-rms.

High energy resolution enabling inspection and measurement using photon energy

The new sensor uses the charge-integrating method, which makes it possible to acquire photon energy information without the need to set a threshold in advance. Furthermore, noise and signal variation are suppressed during reading to achieve high energy resolution for clear identification of differences in photon energy. Enabling acquisition of highly reliable data via high energy resolution will contribute to streamlining and improving precision in advanced inspection and measurement, which previously required several measurements in applications such as detecting differences in constituent elements at the element level and structural and material analysis to quantitatively evaluate minute state changes. It also enables post-processing under various conditions such as collecting the measurement data for all pixels, combining it with spatial information, and extracting specific energy data contributes to multifunctional inspection and measurement.

The IMX711 was developed with the collaboration between Sony Semiconductor Solutions Corporation and RIKEN. Based on a pixel structure invented by Dr. Takaki Hatsui of RIKEN, the two parties worked together on the technological development required to make it viable as a practical X-ray image sensor, including improving sensitivity and achieving high resistance to X-ray irradiation and high-voltage tolerance. Sony developed its circuit technology, manufacturing processes and packaging technology for mass production.

Related Link
IMX711 product page: https://www.sony-semicon.com/en/products/is/scientific/x-ray.html

Please check the official website for specifications and other details.
https://www.sony-semicon.com/en/news/2026/2026060901.html 

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View original content:https://www.prnewswire.co.uk/news-releases/sony-semiconductor-solutions-to-release-x-ray-cmos-sensor-with-industrys-fastest-imaging-and-low-noise-performance-for-inspection-and-measurement-instrumentation-302793914.html

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