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BlueConic Acquires Blueshift to Give AI Agents the Real-Time Behavioral Context They Need to Decide and Act

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The combined platform is the only agentic marketing solution built to capture first-party customer context, decide what to do with it in real time, and execute across owned channels, in a single stack

BOSTON, June 17, 2026 /PRNewswire-PRWeb/ — BlueConic, the customer growth engine for B2C brands, today announced the acquisition of Blueshift, the AI-powered cross-channel marketing platform. Together, they close the gap between what a brand knows about each customer and what it does next: capturing first-party behavior as it happens, deciding the next best move, and executing across web, email, push, in-app, and SMS in a single system. As AI agents take over more of how marketing runs, that closed loop is what separates personalization at scale from generic output.

“Marketing is going through its biggest reset in two decades. Real-time context is the new competitive moat. Brands that own how they capture, decide, and act on first-party behavior will be structurally harder to compete with as agents become the primary operating model.”

The combined company serves more than 600 customers across CPG, retail, DTC, and travel and hospitality. Trusted brands including ASICS, Free People, Marmot, and L’Oreal use BlueConic today; Blueshift has built deep traction among growth and lifecycle teams at brands including StitchFix, Five Below, Tuft & Needle, Udacity, and Lending Tree.

Every platform now has agents. What they don’t have is the behavioral context that keeps those agents from being generic. An agent can only decide as well as the data it works from, and most of that data is stale by the time it arrives, copied from systems that captured it hours or days earlier. BlueConic is the only B2C platform that originates the signal directly: what each customer did, what the brand has already shown them, what worked and what didn’t. Agents working from that produce relevance. Agents working from an imported snapshot produce noise at scale.

“Marketing is going through its biggest reset in two decades,” said Melissa Murray Bailey, CEO of BlueConic. “Real-time context is the new competitive moat. Brands that own how they capture, decide, and act on first-party behavior will be structurally harder to compete with as agents become the primary operating model. That’s what BlueConic and Blueshift deliver together.”

BlueConic builds the profile from first-party behavior across web, app, and offline — including what the brand has already shown, tested, and learned from every prior interaction. It makes decisions in milliseconds, at the moment a customer is on-site, reaching a layer that warehouse-native platforms are structurally unable to reach. Blueshift extends that decisioning to email, push, in-app, SMS, and web, executing across owned channels without routing through a separate tool. The result feeds back as new behavioral signal, not as a reported outcome imported after the fact. The loop closes on data BlueConic originated, which is why it gets sharper with each interaction.

The data foundation is consolidating into the warehouse, the lakehouse, or wherever a brand chooses to keep its data. Unlike platforms built around a single data architecture, BlueConic is designed to work across all of them, turning customer data into the next best action and executing it across owned channels, regardless of where that data lives. As agents become the primary way brands engage customers, the winners will own that full loop, not just the storage layer underneath it.

“For ten years, Blueshift has helped leading brands deliver hundreds of millions of personalized customer experiences a day, and we’ve spent the last several years building toward an agent-first future,” said Vijay Chittoor, CEO and Co-founder of Blueshift. “Joining BlueConic means customers get a single platform where unified customer understanding, AI decisioning, and cross-channel execution work as one, with AI agents as first-class operators from the start, not retrofitted features.”

About BlueConic

BlueConic is the Customer Growth Engine for commerce brands. It turns first-party data into a living, real-time customer profile and uses that intelligence to coordinate next best actions across onsite experiences and channels. By closing the loop between data capture, activation, and measurement, BlueConic helps brands reduce wasted spend, increase conversion and repeat purchase, and drive measurable, profitable growth.

About Blueshift

Blueshift powers AI-driven customer engagement for B2C brands, combining an AI decisioning engine, cross-channel execution, and closed-loop learning that continuously improves from real customer outcomes. As part of BlueConic, Blueshift brings the execution and intelligence layer that completes the full-stack Customer Growth Engine.

Media Contact

Meredith Portnoy, BlueConic, 1 484-542-0965, meredith.portnoy@blueconic.com, https://www.blueconic.com/

View original content:https://www.prweb.com/releases/blueconic-acquires-blueshift-to-give-ai-agents-the-real-time-behavioral-context-they-need-to-decide-and-act-302802982.html

SOURCE BlueConic

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ADVANCED PATHOLOGY SOLUTIONS, PLLC ANNOUNCES RESOLUTION OF DOJ INVESTIGATION

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NORTH LITTLE ROCK, Ark., June 17, 2026 /PRNewswire/ — Advanced Pathology Solutions, PLLC (“APS”) announced today that it conclusively resolved matters previously under review by the U.S. Department of Justice and related federal agencies.

The settlement concludes the government’s investigation into allegations concerning APS’s Lean Lab program, including matters relating to the technical components of laboratory services performed by its Lean Lab partners. The settlement is not an admission of liability by APS. APS denies any wrongdoing and is pleased the company will move forward with full confidence in its business operations.

“This resolution brings closure to a process that has spanned several years and allows us to remain focused on supporting physicians, serving patients, and advancing our laboratory services,” said Kevin Hannah, CEO of APS. “We appreciate the opportunity to move forward and continue delivering high-quality pathology services while maintaining a strong commitment to compliance and regulatory excellence.”

APS was cooperative throughout the government’s investigation and has invested substantial resources into strengthening its compliance infrastructure. The company will continue to evaluate and enhance its compliance program to ensure that both the government and its partners can have confidence in its operations and its commitment to operating with transparency, accountability, and adherence to all applicable federal healthcare program requirements.

The settlement provides finality regarding the matters addressed during the government’s investigation and allows APS to remain focused on serving physicians and patients nationwide.

“We are proud of the compliance-focused organization we have built and the improvements we have made throughout this process,” said Hannah. “Our team is excited to turn the page and focus on the future.”

About Advanced Pathology Solutions, PLLC

Advanced Pathology Solutions, PLLC is an anatomic pathology laboratory headquartered in North Little Rock, Arkansas. APS provides pathology services and laboratory solutions to physician practices and healthcare providers across the United States.

View original content to download multimedia:https://www.prnewswire.com/news-releases/advanced-pathology-solutions-pllc-announces-resolution-of-doj-investigation-302803614.html

SOURCE Advanced Pathology Solutions, PLLC

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Intellectible Closes $3 Million Seed Round to Scale AI Revenue Operations for Enterprise Service Providers

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Austin-based company helps ESPs turn the processes that made them successful into AI systems that can scale

AUSTIN, Texas, June 17, 2026 /PRNewswire/ — Intellectible, the AI-native revenue operations platform, today announced the close of a $3 million seed round led by Bread & Butter Ventures, with participation from Victorum Capital, Gray Ventures, Circadian Ventures, Allied VC, High Street Equity Partners, and angel investor Adam Burgoon.

“Enterprise service providers are some of the biggest, most important, and most under-automated companies in the economy,” said Jesse Lozano, CEO and Co-founder, citing an industry estimate of $2 trillion in annual federal, state, and education contract spending. “ESPs deliver critical services across government, healthcare, facilities, technology, infrastructure, education, defense, and other major markets, but many of their core revenue workflows still run on spreadsheets, inboxes, shared drives, manual research, and institutional knowledge trapped in people’s heads.”

The platform and team map how a company actually wins and executes work: its SOPs, documents, templates, pricing logic, CRM data, approvals, customer context, and decision-making patterns. Intellectible then turns those processes into configurable AI engines for capture, proposal development, pricing, estimation, knowledge management, and related workflows.

“The services industry is massive, deeply complex, and almost entirely underserved by software,” said Brett Brohl, Managing Partner of Bread & Butter Ventures. “Intellectible is not a model wrapper or a thin AI feature; it requires real systems engineering, workflow design, customer discovery, and implementation discipline. Jesse, along with co-founders Rosie and Reuben are exactly the team to build it.”

“For services firms, the non-linear scaling we’ve enabled means the same team can evaluate more opportunities, pursue more of the right work, respond faster, price with better context, and manage more complexity without adding headcount at the same rate,” Lozano added.

Intellectible already works with numerous ESPs and early results include a more than 300 percent increase in qualified top-of-funnel pipeline for one customer with a 95 percent reduction in associated admin work, and a more than 150 percent increase in qualified federal pipeline for Oceus, a 20-year-old enterprise wireless services provider.

HHS, a powerhouse in the support services industry with over 22,000 employees, is another Intellectible customer. “What Intellectible is building for us goes far beyond automation,” said HHS Head of Growth Derek Kissos. “They are helping us architect an intelligent operating system for growth – one that understands our business at a deep, structural level and turns that understanding into continuous action. For the first time, we can see how AI can operate alongside our teams capturing how we think, how we qualify, how we price, and how we execute, and then scaling those capabilities 24/7 across the entire enterprise.”

The new funding will accelerate product development, expand go-to-market across government contracting and enterprise services, and increase implementation capacity for larger customers.

View original content to download multimedia:https://www.prnewswire.com/news-releases/intellectible-closes-3-million-seed-round-to-scale-ai-revenue-operations-for-enterprise-service-providers-302803624.html

SOURCE Intellectible

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LUPINE CREST CAPITAL, FAMILY OFFICE OF JP CONTE, SIGNIFICANTLY INCREASES INVESTMENT IN BRAZILIAN WASTE-TO-ENERGY COMPANY ORIZON

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Lupine Crest invests an additional ~R$70M (~$14M USD) in Orizon

SÃO PAULO and ASPEN, Colo., June 17, 2026 /PRNewswire/ — Lupine Crest Capital, the family office of American businessman and private equity industry veteran Jean-Pierre “JP” Conte, has significantly increased its investment in Brazilian waste-to-energy company ORIZON VALORIZAÇÃO DE RESÍDUOS S.A. (Orizon). The investment, which is nearly R$70 million (approximately $14 million USD), more than doubles the firm’s initial investment.

The latest funding from Lupine Crest again comes alongside eB Capital, the Brazilian investment firm that anchored previous funding to Orizon through which Lupine Crest participated. eB Capital arranged this investment from Lupine Crest, reflecting increased confidence in both the company and the broader Brazilian waste management and waste-to-energy sectors.

“This latest investment underscores our belief that extraordinary opportunities lie ahead for Orizon and the Brazilian waste and energy sectors,” said Jean-Pierre Conte, founder and chief executive officer of Lupine Crest Capital. “We are confident in Orizon’s management team and the company’s strategy to expand its landfill footprint both organically and through acquisition, and look forward to continuing to support the company throughout their growth.”

With this investment, Lupine Crest’s total investment in Orizon rises to R$125 million (approximately $25 million USD).

About Lupine Crest Capital

Lupine Crest Capital is a family office and investment firm dedicated to transforming companies into industry leaders. Founded by private equity veteran and longtime investor Jean-Pierre Conte, Lupine Crest Capital harnesses over three decades of expertise to support investments across a variety of sectors, including healthcare, financial services, software, and industrial technology. To learn more about the firm, visit lupinecrest.com.

About eB Capital

eB Capital is a leading Brazilian investment firm, recognized for transforming Brazil’s structural challenges into profitable business opportunities. eB Capital’s DNA combines both investment and operational backgrounds, a key competitive advantage for high value creation and high returns. The company has a proven track record creating national market leaders through a buy and build strategy, and by leveraging its deep knowledge on Brazil. With consistent top quartile returns since its inception, eB Capital’s investments include: Orizon, the largest management company in Latin America; Alloha Fibra, the largest independent fiber optic provider in the country; Proz, the leading professional education platform; Loja do Mecânico, the largest e-commerce for tools and machines in Latin America; Green PCR and Global PET, forming the country’s largest bottle to bottle plastic recycling company; and Hilab and Blue Health, both in diagnostic medicine, among others. eB Capital is also a frontrunner in the country’s climate investment agenda.

View original content to download multimedia:https://www.prnewswire.com/news-releases/lupine-crest-capital-family-office-of-jp-conte-significantly-increases-investment-in-brazilian-waste-to-energy-company-orizon-302803575.html

SOURCE Lupine Crest Capital

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