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ITN Expands Programmatic Local TV Platform with Comscore Integration

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NEW YORK, June 22, 2026 /PRNewswire/ — ITN today announced a new initiative to further expand its programmatic local linear TV platform by integrating Comscore’s advanced and qualitative data into the ITN NXTv Programmatic Hub. Expected later this year, its data store will enable buyers to move more seamlessly from planning to activation with greater precision, accountability, and workflow efficiency.

Local linear television remains a critical part of modern media investment and buyers increasingly need audience-based tools that reflect how local markets actually behave. Comscore’s audience segments enable advertisers and media sellers to apply advanced household-level consumer and demographic insights to local TV.

As an alpha partner to the NXTv Programmatic Hub, dentsu is helping accelerate this next phase of innovation which is advancing audience-based programmatic activation in local linear TV by applying Comscore-provided advanced audience segments directly in campaign execution.

Through this integration, ITN continues to modernize how local broadcast inventory is activated using impression-based programmatic workflows aligned with the broader video ecosystem.

ITN’s Data Store Initiative: Activating Local TV from Comscore Audience Intelligence

At the center of the initiative is a data store within the ITN NXTv Programmatic Hub. Powered by Comscore advanced and qualitative audiences, the data store includes more than eight hundred lifestyle and behavioral segments. As part of the initial rollout, dentsu will leverage these capabilities to execute programmatic local linear TV campaigns using custom audience segments.

The integration preserves broadcaster control while simplifying impression-based buying for local linear TV—expanding value for both local TV and digital buyers and helping stations protect and grow share of investment.

The NXTv Programmatic Hub enables users to:

Activate programmatic local linear TV using Comscore lifestyle and behavioral audience data across activation and post-campaign reporting.Create and manage custom Deal IDs informed by Comscore advanced data.Execute detailed programmatic buys through an integration with Magnite’s ClearLine enabling activation across linear television.Monitor delivery in unified dashboards across linear and digital video.

ITN’s programmatic infrastructure, Comscore’s audience intelligence, and dentsu’s sophisticated approach to activation are leading the industry to reduce friction and improve accountability across the local TV supply chain.

Industry Perspectives

“This represents the next phase in the evolution of local linear TV,” said Todd Watson, CEO of ITN. “We’ve already built the programmatic foundation. By integrating audience data directly into campaign execution, we’re making local TV more precise, measurable, and actionable for advertisers.”

“Buyers want local TV to align with the rest of their video investments—comparable, measurable, and easier to activate,” said Jennifer Hungerbuhler, EVP, Head of Local Media Investment & Productivity at dentsu. “With Comscore data operationalized in NXTv, we can move from planning to programmatic activation faster and with greater confidence.”

“Modern measurement is at the core of how media buying and selling continues to evolve. We’re proud to power ITN’s self-service linear programmatic platform with advanced audience and behavioral data that enables smarter, more efficient planning,” said Hanna Gryncwajg, SVP Commercial, Comscore. “Audience-based buying helps advertisers reach the consumers who are more likely to engage, improving campaign performance and ROI. With this launch, ITN is making sophisticated linear programmatic capabilities easier and more accessible for the marketplace.”

Reimagining the Future of Local Linear TV

This initiative strengthens local linear TV by adding programmatic intelligence, automation, and transparency to its unmatched reach. Next, ITN will extend these capabilities to enhanced deal structures, advanced analytics dashboards, and AI buyer-to-seller agents to translate natural language prompts for streamlined submissions, bidding, and delivery.

About ITN

ITN is a tech-first company with a suite of proprietary platforms offering both managed and self-service solutions. We redefine how local TV is activated across broadcast, cable, and digital channels at the national, regional, and local levels—helping agencies operate more efficiently and deliver greater client value. ITN is bringing local TV fully into the programmatic ecosystem, unlocking revenue for suppliers, and enabling advertisers to realize the total strategic value of local TV with digital-like execution.

For more information, visit itn.tv

About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society.

Dentsu, Innovating to Impact.

Find out more:
www.dentsu.com
www.group.dentsu.com

About Comscore

Comscore is a global, trusted partner for planning, transacting, and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.

Find out more:
www.comscore.com

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SOURCE ITN

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Competition Bureau advances investigation into Sobeys’ use of property controls across Canada

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June 22, 2026

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GATINEAU, QC, June 22, 2026 /CNW/ – The Competition Bureau has obtained court orders to advance its investigation into Empire Company Limited’s use of property controls in Canada. Empire is the parent company of Sobeys, Farm Boy, Safeway, IGA, Foodland and FreshCo, among others.

The Bureau’s investigation is examining the company’s use of property controls across Canada to assess whether their practices harm competition in the retail grocery industry. Lack of competition in the grocery industry can result in higher prices, lower quality and less availability.

The court orders, granted by the Federal Court, require the production of records, written information and oral testimony relevant to the Bureau’s investigation.

Earlier in the investigation, the Bureau obtained an initial court order requiring Empire to produce information focused on property controls in the Halifax Regional Municipality. The new orders will provide the Bureau additional information about the scope of Empire’s practices in Canada, including how the company negotiates property controls and their potential impacts on competition across Canada.

The investigation is ongoing and there is no conclusion of wrongdoing at this time.

The Bureau focuses its work on sectors that matter to Canadians, including those affecting essential household expenses like food.

Quick facts:

Property controls are restrictions on the use of commercial real estate that limit how a property can be used by others. These property controls are common across Canada, especially in retail settings. They can harm competition by making it difficult, or even impossible, for businesses to open new stores.In June 2023, the Bureau published its grocery market study, which concluded that property controls can limit competition from new grocers and can deny consumers the benefits of competition including lower prices, greater choice and increased innovation.In June 2024, the Bureau obtained two court orders to advance its investigations into the use of property controls by Sobeys’ and Loblaw’s parent companies related to property controls in the Halifax Regional Municipality.In January 2025, the Bureau took investigative actions that resulted in Empire agreeing to remove a property control that restricted retail grocery store competition in Crowsnest Pass, Alberta.In June 2025, the Bureau announced that it continues to monitor Loblaw’s public commitment to end property controls in Canada.The Bureau urges Canadians to report any property controls that may be anti-competitive using the online complaint form.

Related products

Competitor property controls and the Competition Act

Associated links

Competition Bureau advances investigations into Sobeys and Loblaw’s use of property controls Competition Bureau takes action to protect competition in the grocery industry in an Alberta communityCompetition Bureau monitors Loblaw’s commitment to end property controlsRetail Grocery Market Study

General information:
Request for information | Complaint form

Stay connected:
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The Competition Bureau is an independent law enforcement agency that protects and promotes competition for the benefit of Canadian consumers and businesses. Competition drives lower prices and innovation while fueling economic growth.

SOURCE Competition Bureau

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Survey: 1 in 3 World Cup Fans Perceive the Hydration Break as More of an Advertising Opportunity Than a Health Break

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June 22, 2026

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New MFour Data Research survey of 1,000 U.S. World Cup viewers reveals the 90-second window where Michelob Ultra, Gatorade, and Nike get to put their biggest stars — and the world’s biggest athletes — right in front of a captive global audience

LOS ANGELES, June 22, 2026 /PRNewswire/ — The whistle blows. Players grab water bottles. Sponsor logos flood the screen. And somewhere in the stands, and on couches across the country… a debate quietly plays out: is this break for the athletes, or for the advertisers?

According to a new survey by MFour Data Research, the answer depends on who you ask.

MFour surveyed 1,000 U.S. World Cup viewers in the U.S. during the group round of the 2026 tournament and found that 64% see hydration breaks as a genuine player health measure — while 36% see them for what they also are: a primo 90-second slot for Michelob Ultra, Gatorade, New Balance, and Nike to roll out their glossiest advertising, complete with celebrity appearances, slow-motion athlete close-ups, and whatever Lionel Messi is currently selling. One in three fans knows exactly what’s happening. The other two-thirds are just relieved their striker is getting fluids.

“The hydration break is the best two minutes in advertising — players get water, Michelob Ultra gets eyeballs, and Christian Pulisic gets another advertising deal. Everybody wins. Especially the fans who just spotted Messi in a Mich Ultra ad.”

— Chris St. Hilaire, Chief Executive Officer, MFour Data Research

Survey Methodologys

MFour surveyed n=1,000 U.S. residents who watch the World Cup on June 18, 2026 via its proprietary mobile panel — the largest mobile survey panel in the U.S. The sample is nationally balanced and representative of U.S. adults ages 18-64. Demographic breakdowns available upon request.

About MFour Data Research

MFour Data Research operates the largest mobile survey panel in the United States, connecting brands with real consumers in real moments — on their phones, in their lives, as it happens. MFour Data Research enables companies to understand consumer behavior with unmatched speed and precision. For more information, visit mfour.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/survey-1-in-3-world-cup-fans-perceive-the-hydration-break-as-more-of-an-advertising-opportunity-than-a-health-break-302805735.html

SOURCE MFour Data Research

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Africa Tech Festival 2026 returns as Africa’s defining platform for digital transformation, investment and innovation

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June 22, 2026

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Africa Tech Festival 2026 is structured around six interconnected pillars that reflect the technologies and priorities driving Africa’s digital economy: Telecoms & Connectivity; Data Centres; AI; Cybersecurity; Startups; and Digital Transformation

CAPE TOWN, South Africa, June 22, 2026 /PRNewswire/ — Africa Tech Festival (https://AfricaTechFestival.com), the continent’s longest running and most influential technology gathering, will return to the Cape Town International Convention Centre from 16 to 19 November 2026, bringing together key stakeholders driving the next phase of Africa’s digital growth.

Now in its 29th edition, Africa Tech Festival, originally launched as AfricaCom, has evolved alongside the continent’s digital transformation, expanding its focus to encompass the full spectrum of technology, investment opportunities and policies that drive economic growth.

At a time when investment in connectivity, subsea cables, fibre networks, data centres and cloud infrastructure is reshaping Africa’s digital landscape, Africa Tech Festival serves as a catalyst for the conversations and partnerships driving that progress. South Africa’s Department of Communications and Digital Technologies is a Strategic Partner of the event, with Minister of Communications and Digital Technologies, Hon. Solly Malatsi, confirmed to deliver the opening address.

“Africa Tech Festival is a strategic platform shaping Africa’s digital future, bringing together leaders from across the continent in government and industry to drive collaboration, investment, and innovation. As host country, South Africa is proud to champion an event that not only strengthens partnerships, but advances a shared vision of an inclusive, connected and globally competitive African digital economy,” said Minister Malatsi.

Africa Tech Festival 2026 is structured around six interconnected pillars that reflect the technologies and priorities driving Africa’s digital economy: Telecoms & Connectivity; Data Centres; AI; Cybersecurity; Startups; and Digital Transformation.

Together, these pillars provide a framework for addressing some of the continent’s most pressing priorities, including digital infrastructure expansion, greater connectivity and digital inclusion, responsible AI adoption, stronger data sovereignty and digital trust, and the partnerships and investments needed to unlock Africa’s next wave of innovation and economic growth.

The event will feature dedicated content programmes, executive forums, exhibitions, networking opportunities and investment-focused discussions designed to connect decision-makers from across Africa and around the world.

“It is now clear that this is a defining moment for the ICT sector in Africa. AI adoption is transforming business processes, but it also raises questions around inclusion, data sovereignty and the capacity of digital infrastructure. Africa Tech Festival is the only forum where leaders from across the tech ecosystem – telecoms operators, hyperscalers and corporate end-users – can come together to find the answers,” said David Monaghan, VP, Africa Tech Festival.

As Africa’s digital economy continues to attract global investment and attention, Africa Tech Festival showcases the continent’s capabilities and leadership while connecting African stakeholders with international investors, technology companies and policymakers. Beyond the annual event, it continues to serve as a year-round forum for thought leadership, industry engagement and ecosystem development, helping shape the policies, investments and innovations that are accelerating Africa’s digital transformation.

Register to attend Africa Tech Festival 2026

General registration: https://apo-opa.co/3Sq6goC
For more information, as well as exhibitor and sponsor applications, visit https://AfricaTechFestival.com.
Distributed by APO Group on behalf of Africa Tech Festival.

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About Africa Tech Festival:

Africa Tech Festival is the continent’s leading platform for shaping the future of the digital economy. Taking place annually in Cape Town, the festival brings together the full technology ecosystem, from telecoms and infrastructure providers to enterprise leaders, startups, investors and policymakers.

Through six core pillars spanning connectivity, AI, cybersecurity, data centres, digital transformation and the startup ecosystem, Africa Tech Festival delivers a comprehensive view of the trends, challenges and opportunities defining Africa’s digital landscape.

The festival combines high level content with large scale exhibition and networking, creating a space where strategy meets execution. Across three days, it convenes global technology leaders, decision makers and innovators to share insight, build partnerships and drive real business outcomes.

Africa Tech Festival is part of Informa Festivals, a division of Informa. 

Contact:
marie@apo-opa.com 

View original content:https://www.prnewswire.com/news-releases/africa-tech-festival-2026-returns-as-africas-defining-platform-for-digital-transformation-investment-and-innovation-302806448.html

SOURCE Africa Tech Festival

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