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TripleLift CTV Campaigns Deliver Up to 26x Industry Benchmarks, Proving the Power of Non-Standard Formats

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Analysis from real-world campaigns finds Pause Ads, Social to CTV, and Product Spotlight formats consistently outperform traditional TV spots performance

CANNES, France, June 23, 2026 /PRNewswire/ — TripleLift, the Creative SSP powered by TL Spark, today announced new results from a series of recent connected TV (CTV) campaigns that demonstrate what becomes possible when brands move beyond the standard spot. Across three distinct verticals – CPG, hospitality, and food & beverage, and three different ad formats – Pause Ads, Social to CTV and Product Spotlight, the outcomes consistently exceeded industry benchmarks – in some cases by multiples.

Underpinning these campaigns is proprietary eye-tracking research TripleLift conducted on Pause Ads – a non-standard CTV format delivered when a viewer pauses their content. The study simulated real content pauses within live programming and measured both visual engagement and brand perception through follow-up surveys.

The data confirms that Pause Ads command exceptional viewer attention:

100% of viewers saw the pause ad, for an average of 24 seconds98% message recall74% brand logo recall91% aided brand recall and message association69% of viewers found pause ads informative68% considered them distinct from typical CTV ads

CAMPAIGN RESULTS: THREE INDUSTRIES, THREE FORMATS

The following campaigns show how TripleLift’s non-standard CTV formats perform in market across different categories and objectives – from full-funnel brand building to retail conversion – and with creative built in formats ranging from pause ad placements to social video repurposing.

“The results show what’s possible when creative catches up to the streaming environment”, said Rob Deichert, COO at TripleLift. “Brands that lean into purpose-built CTV formats aren’t just seeing incremental improvement – they’re seeing outcomes that are genuinely transformative for their business.”

Full-Funnel Impact: How a Global Brewing Brand Combined CTV Spots and Pause Ads to Drive Recommendation and Purchase Intent

A global brewing company, working with agency partner Dentsu, set out to build brand salience and incentivize competitors’ customers to switch. The brand’s message centered on the role of their product in authentic, offline social moments: putting down your phone and connecting in real life.

TripleLift helped the brand go beyond the standard CTV spot by layering Pause Ads alongside Online Video and traditional CTV placements. The combination turned routine ad breaks into sustained brand interactions, extending the campaign’s presence into the moments when viewers were most receptive.

Results (third-party verified by Cint):

11× above industry norms for brand awareness when Online Video and CTV Pause Ads ran together+13ppts lift in brand recommendation (CTV Spots + Pause Ads combined)+7ppts lift in purchase intent

From Social Feed to Living Room Screen: Steakhouse Drives 26× Industry Benchmark in Brand Favorability

A popular US steakhouse chain wanted to promote a limited time offer and boost audience engagement but faced a common challenge: existing creative assets built for social weren’t designed for the big screen. Working with a media agency and TripleLift, the brand repurposed what it already had: a :15 social video, logo, product image, copy, and a destination URL converted into a QR code.

TripleLift’s Social to CTV format adapted these assets into a custom CTV unit optimized for the living room environment, allowing the brand to extend its social campaign into premium streaming inventory without producing new video creative.

Results:

+6.3% total brand favorability lift – 26× the industry benchmark+6.9% favorability lift among patrons of rival restaurants, demonstrating effective conquesting+11.5% purchase intent lift among rare diners – the campaign’s highest-value audience

New Product, Maximum Attention: How a Premium Frozen Food Brand Used Product Spotlight CTV to Win New Shoppers

To launch a new product at a popular US retailer, a premium frozen dumpling brand partnered with agency Competitive Edge and Mogl to reach households seeking quick dinner solutions. Standard CTV spots alone couldn’t deliver the product-forward, retailer-specific message the brand needed. TripleLift’s Product Spotlight CTV unit was purpose-built for exactly this challenge: featuring the product, tagline, and retail destination within a high-impact creative served against a custom millennial site list.

Eye-tracking validated the unit’s creative strength before the campaign launched, confirming 100% viewer attention and 94% fixation on the product itself.

Results:

116% ROAS among competitive dumpling buyers100% New to brand acquisition7MM unique households reached

These campaign results reflect a broader shift in what CTV advertising can deliver when creative is designed for the streaming environment rather than retrofitted from linear TV. Despite the difference in categories and formats, the common thread is consistent: brands that move beyond the standard spot see meaningfully stronger outcomes at every stage of the funnel. For TripleLift, these campaigns are proof that the infrastructure now exists to make that shift at scale.

Join TripleLift on the Croisette at Cannes (June 22 – 25) to learn more about our CTV offerings and capabilities. To discover what we have in store or to request a meeting, visit https://tripleliftevents.com/cannes-2026.

The full case studies are available at triplelift.com/resources.

About TripleLift

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at www.triplelift.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/triplelift-ctv-campaigns-deliver-up-to-26x-industry-benchmarks-proving-the-power-of-non-standard-formats-302807396.html

SOURCE TRIPLELIFT

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GEEKOM Launches A5 2027 Edition Mini PC, Built for Productivity That Lasts

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TAIPEI, Sept. 7, 2026 /PRNewswire/ — GEEKOM, a leading global Mini PC brand, is redefining the productivity Mini PC with the launch of the A5 2027 Edition. Designed for all-day productivity, the new A5 combines dependable performance, long-term reliability and flexible expansion in a compact form.

Powered by the 8-core, 16-thread AMD Ryzen™ 7 7730U, the A5 2027 Edition is built for real-world productivity — from running 30+ browser tabs alongside video meetings and large spreadsheets to Photoshop, 2D design and light 4K editing. With up to 64GB of memory, 7TB of storage and four-display support, it gives professionals, creators and small businesses the flexibility to build a workspace around the way they work.

But productivity also depends on how long a PC can be trusted to perform. The A5 2027 Edition uses brand-new SSDs, a reinforced all-metal internal frame and multi-layer motherboard protection, and undergoes 339 validation checks covering durability, aging, thermals and more. Together with flexible memory and storage upgrades, this quality-from-the-inside-out approach gives GEEKOM the confidence to offer a three-year warranty and engineer its PCs for more than five years of service.

Reliability also means being ready when work does not stop. The A5 2027 Edition‘s IceBlast 3.0 cooling system combines a larger silent fan, copper heat pipe and dedicated copper plate to efficiently move heat away from critical components. Better thermal control reduces throttling and long-term heat stress, enabling stable 24/7 operation for offices, retail systems, digital signage and other always-on environments.

The A5 2027 Edition also brings AI into everyday productivity. It can serve as a personal AI assistant for research, writing, content creation and data analysis, while emerging agentic applications can automate more complex, multi-step workflows. With stable, always-on operation, the A5 2027 Edition can keep these AI workflows running in the background when needed — helping users get more done with less hands-on effort.

The A5 2027 Edition brings GEEKOM‘s vision of all-day productivity to life: built to do more, built to keep running and built to last. Best All-Day Productivity Mini PC. Cool・Silent・Stable.

The GEEKOM A5 2027 Edition is available now through GEEKOM‘s official website and Amazon.

View original content to download multimedia:https://www.prnewswire.com/news-releases/geekom-launches-a5-2027-edition-mini-pc-built-for-productivity-that-lasts-302871263.html

SOURCE GEEKOM

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Real Estate Expert Howard Goldberg Details Coastal Rental and Multifamily Property Ownership in HelloNation

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The article explains how insurance costs, rental rules, maintenance demands, and seasonal changes shape coastal property ownership in South Florida.

FORT LAUDERDALE, Fla., Sept. 7, 2026 /PRNewswire/ — What should buyers know before purchasing a rental property or multifamily property near the beach in South Florida? That question is answered in a HelloNation article featuring expert insights from Howard Goldberg, Real Estate Expert with RE/MAX Consultants Realty 1. The article explores how coastal ownership affects daily routines, responsibilities, and long-term planning.

The article explains that owning rental property near the beach is not only a financial decision, but also a lifestyle commitment. While the scenery and walkability are appealing, owners often face ongoing planning around guests, vendors, weather, and property logistics. Multifamily property introduces additional complexity by increasing the number of tenants and systems that require attention.

One of the first considerations for coastal owners is insurance costs. The article notes that properties close to the ocean usually require flood coverage, wind protection, and higher deductibles. These expenses can rise sharply at renewal and may impact cash flow if not planned for. When multifamily property is involved, one change in policy affects several units, making financial buffers and consistent oversight even more important.

Rental rules also play a major role. The article emphasizes that South Florida cities often have strict requirements related to rental registration, tax accounts, inspections, and short-term rental regulations. In addition, many condo or homeowners associations add further restrictions, including lease minimums, parking limitations, and guest policies. Ignoring rental rules can result in fines or strained relationships with neighbors, making upfront research essential.

The article highlights how maintenance demands increase near the beach. Salt air corrodes materials, humidity stresses systems, and frequent storms challenge the durability of building exteriors. These factors create higher maintenance demands, which can disrupt weekends, stretch budgets, and complicate vendor scheduling, especially when guests are already occupying the property. With multifamily properties, shared infrastructure such as stairways and plumbing stacks can turn small issues into building-wide concerns.

While property management can reduce some of the daily involvement, it does not eliminate the need for owner participation. The article clarifies that owners must still review budgets, approve decisions, and respond quickly in case of emergencies. In South Florida, unexpected weather events or access issues may require urgent attention, regardless of whether a manager is in place.

The article also explores how personal use of a rental property presents challenges. Owners often want to reserve time for themselves, especially during peak seasons. However, holding dates back may reduce income, and using the property personally changes how it’s maintained and perceived. For multifamily properties, reserving one unit while others are booked may create inconsistencies that need clear policies to manage.

Seasonal changes also affect both income and operations. The article explains that winter often brings high demand but fast turnover, while summer may involve slower bookings and the need for more promotion. Owners should plan for vacancy periods, higher utility use, and variable staffing needs. Backup vendors for cleaning and repairs become important, particularly in larger properties with multiple units.

Before purchasing a rental property in South Florida, buyers are encouraged to weigh their time availability and risk tolerance against the demands of ownership. Understanding insurance costs, rental rules, and maintenance demands helps determine whether the lifestyle will feel rewarding or overwhelming.

Owning Rental or Multifamily Property Near the Beach: Lifestyle Considerations in South Florida features insights from Howard Goldberg, Real Estate Expert of Fort Lauderdale, FL, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/real-estate-expert-howard-goldberg-details-coastal-rental-and-multifamily-property-ownership-in-hellonation-302870359.html

SOURCE HelloNation

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Hyosung Chairman Cho Hyun-Joon targets U.S. AI power market with 22.9kV SST

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World’s first 22.9kV Solid State Transformer (SST) developed, securing a competitive edge with next-generation technology.Completed local production bases for transformers and breakers in the U.S., cementing its position in the American power equipment market.

SEOUL, South Korea, Sept. 7, 2026 /PRNewswire/ — With the advent of the artificial intelligence (AI) era, optimizing power supply networks has emerged as a critical global challenge. In the United States, the surge in power demand driven by the proliferation of AI and data centers, coupled with the need to replace aging grid infrastructure, is driving large-scale investment in power infrastructure.

Anticipating these transformative shifts in the power market, Hyosung Chairman Hyun-Joon Cho has spearheaded proactive investments to meet the demands of the AI and data center era. These investments are now supporting Hyosung Heavy Industries’ efforts to strengthen its position in the U.S. AI and data center power market.

“Driven by the expansion of AI and data centers, power infrastructure has now become a core industry directly linked to national security,” stated Chairman Cho. “Building on Hyosung Heavy Industries’ U.S. manufacturing facilities and technological prowess, we must establish ourselves as an irreplaceable, essential long-term partner in stabilizing the American power grid.”

Hyosung Heavy Industries plans to accelerate its push into the U.S. AI data center power market by combining next-generation grid technologies with its U.S. manufacturing base and established strengths in power equipment, including ultra-high-voltage transformers and circuit breakers.

Pioneering Next-Generation 22.9kV SST Technology

Hyosung Heavy Industries identified the Solid State Transformer (SST) as an indispensable technology for power transmission and distribution in the AI era, initiating preemptive research and development. In 2022, the company successfully developed the world’s first 22.9kV 1.05MVA-class SST capable of direct connection to urban distribution networks. This milestone secured a competitive advantage in next-generation power conversion technology, strengthening the company’s position as it moves to capture emerging market opportunities.

SST is a next-generation power system that utilizes power semiconductors to precisely control voltage and current while maintaining the insulation functions of conventional transformers. It is considered a field with high technological barriers to entry, demanding sophisticated power control capabilities. According to global market research firms, the global SST market is projected to grow at an average annual rate of more than 40%, supported by the modernization of power infrastructure. The large-capacity SST market for data centers handling high voltages of 22.9kV and above is in its nascent stages, with only a limited number of companies worldwide pursuing commercialization and demonstration projects. With the market still in its early stages, Hyosung Heavy Industries plans to accelerate its efforts to secure an early-mover position based on its advanced technology.

Expanding U.S. Manufacturing and Strategic Partnerships

Hyosung Heavy Industries is continuously expanding its ultra-high-voltage transformer production base. The company has invested a total of USD 300 million in the acquisition and expansion of its ultra-high-voltage transformer manufacturing facility in Memphis, Tennessee. Once the ongoing expansion is completed, the company will secure one of the largest ultra-high-voltage transformer production capacities in the United States.

Furthermore, Hyosung Heavy Industries has established a joint venture with Quanta Services, a leading North American energy infrastructure solutions company, to locally produce 72.5kV to 800kV ultra-high-voltage circuit breakers in Pennsylvania. Through this strategic move, Hyosung becomes the first Korean power equipment manufacturer to secure local production capabilities for both ultra-high-voltage transformers and circuit breakers in the U.S. market.

Quanta has an extensive business presence and customer network across the United States, providing infrastructure solutions for large-scale power demand facilities.

By leveraging Quanta’s industry-leading infrastructure solutions and Hyosung’s world-class technological expertise, the company aims to strengthen its competitive edge. Hyosung Heavy Industries aims to establish itself as a key player in the data center power infrastructure market by integrating its accumulated technological prowess, its robust U.S. local production base, and next-generation power grid technologies such as SST, Energy Storage Systems (ESS), STATCOM, and High Voltage Direct Current (HVDC) systems.

Website: https://www.hyosung.com/en/

View original content to download multimedia:https://www.prnewswire.com/news-releases/hyosung-chairman-cho-hyun-joon-targets-us-ai-power-market-with-22-9kv-sst-302871204.html

SOURCE HYOSUNG CORPORATION; Hyosung Heavy Industries

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