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TripleLift CTV Campaigns Deliver Up to 26x Industry Benchmarks, Proving the Power of Non-Standard Formats

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Analysis from real-world campaigns finds Pause Ads, Social to CTV, and Product Spotlight formats consistently outperform traditional TV spots performance

CANNES, France, June 23, 2026 /PRNewswire/ — TripleLift, the Creative SSP powered by TL Spark, today announced new results from a series of recent connected TV (CTV) campaigns that demonstrate what becomes possible when brands move beyond the standard spot. Across three distinct verticals – CPG, hospitality, and food & beverage, and three different ad formats – Pause Ads, Social to CTV and Product Spotlight, the outcomes consistently exceeded industry benchmarks – in some cases by multiples.

Underpinning these campaigns is proprietary eye-tracking research TripleLift conducted on Pause Ads – a non-standard CTV format delivered when a viewer pauses their content. The study simulated real content pauses within live programming and measured both visual engagement and brand perception through follow-up surveys.

The data confirms that Pause Ads command exceptional viewer attention:

100% of viewers saw the pause ad, for an average of 24 seconds98% message recall74% brand logo recall91% aided brand recall and message association69% of viewers found pause ads informative68% considered them distinct from typical CTV ads

CAMPAIGN RESULTS: THREE INDUSTRIES, THREE FORMATS

The following campaigns show how TripleLift’s non-standard CTV formats perform in market across different categories and objectives – from full-funnel brand building to retail conversion – and with creative built in formats ranging from pause ad placements to social video repurposing.

“The results show what’s possible when creative catches up to the streaming environment”, said Rob Deichert, COO at TripleLift. “Brands that lean into purpose-built CTV formats aren’t just seeing incremental improvement – they’re seeing outcomes that are genuinely transformative for their business.”

Full-Funnel Impact: How a Global Brewing Brand Combined CTV Spots and Pause Ads to Drive Recommendation and Purchase Intent

A global brewing company, working with agency partner Dentsu, set out to build brand salience and incentivize competitors’ customers to switch. The brand’s message centered on the role of their product in authentic, offline social moments: putting down your phone and connecting in real life.

TripleLift helped the brand go beyond the standard CTV spot by layering Pause Ads alongside Online Video and traditional CTV placements. The combination turned routine ad breaks into sustained brand interactions, extending the campaign’s presence into the moments when viewers were most receptive.

Results (third-party verified by Cint):

11× above industry norms for brand awareness when Online Video and CTV Pause Ads ran together+13ppts lift in brand recommendation (CTV Spots + Pause Ads combined)+7ppts lift in purchase intent

From Social Feed to Living Room Screen: Steakhouse Drives 26× Industry Benchmark in Brand Favorability

A popular US steakhouse chain wanted to promote a limited time offer and boost audience engagement but faced a common challenge: existing creative assets built for social weren’t designed for the big screen. Working with a media agency and TripleLift, the brand repurposed what it already had: a :15 social video, logo, product image, copy, and a destination URL converted into a QR code.

TripleLift’s Social to CTV format adapted these assets into a custom CTV unit optimized for the living room environment, allowing the brand to extend its social campaign into premium streaming inventory without producing new video creative.

Results:

+6.3% total brand favorability lift – 26× the industry benchmark+6.9% favorability lift among patrons of rival restaurants, demonstrating effective conquesting+11.5% purchase intent lift among rare diners – the campaign’s highest-value audience

New Product, Maximum Attention: How a Premium Frozen Food Brand Used Product Spotlight CTV to Win New Shoppers

To launch a new product at a popular US retailer, a premium frozen dumpling brand partnered with agency Competitive Edge and Mogl to reach households seeking quick dinner solutions. Standard CTV spots alone couldn’t deliver the product-forward, retailer-specific message the brand needed. TripleLift’s Product Spotlight CTV unit was purpose-built for exactly this challenge: featuring the product, tagline, and retail destination within a high-impact creative served against a custom millennial site list.

Eye-tracking validated the unit’s creative strength before the campaign launched, confirming 100% viewer attention and 94% fixation on the product itself.

Results:

116% ROAS among competitive dumpling buyers100% New to brand acquisition7MM unique households reached

These campaign results reflect a broader shift in what CTV advertising can deliver when creative is designed for the streaming environment rather than retrofitted from linear TV. Despite the difference in categories and formats, the common thread is consistent: brands that move beyond the standard spot see meaningfully stronger outcomes at every stage of the funnel. For TripleLift, these campaigns are proof that the infrastructure now exists to make that shift at scale.

Join TripleLift on the Croisette at Cannes (June 22 – 25) to learn more about our CTV offerings and capabilities. To discover what we have in store or to request a meeting, visit https://tripleliftevents.com/cannes-2026.

The full case studies are available at triplelift.com/resources.

About TripleLift

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at www.triplelift.com.

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UST Launches New AI Cloud Center of Excellence on AWS to Accelerate Telecom Industry Transformation

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AI-driven delivery engine combines UST’s deep industry expertise with AWS’s leading cloud and AI capabilities.

ALISO VIEJO, Calif. and COPENHAGEN, Denmark, June 23, 2026 /PRNewswire/ — UST, a leading AI and technology transformation solutions company, today announced the launch of its AI Cloud Center of Excellence (CCoE) on Amazon Web Services (AWS). Moving beyond traditional advisory and implementation services, the CCoE is an AI-driven delivery engine designed to help communications service providers (CSPs) efficiently accelerate transformation and operational excellence. The telecom industry is the first of many promising use cases for UST’s new delivery engine.

UST is utilizing AWS Generative AI services Kiro, AWS Bedrock, and Amazon SageMaker as the preferred method for customer delivery, alongside its use of AWS Transform for accelerated modernization. Combining UST’s deep telecom expertise with the extensive cloud and AI capabilities of AWS, the CCoE will streamline efforts to develop and deploy a suite of industry-specific solutions that address the most pressing challenges across network operations, BSS/OSS modernization, revenue assurance, migration, and customer experience.

UST is a Premier Tier Services Partner of AWS which is the highest designation within the AWS Partner Network, the standard has been achieved through deep technical expertise, proven record of success, and a commitment to delivering innovation. Leveraging the strengths of AWS Cloud, the UST AI CCoE will meet the emerging needs of telecom operators working to modernize legacy environments, improve network resilience, reduce operational complexity, and deliver differentiated customer experiences. This collaboration will provide an innovation model to help transform telecom expertise into scalable AI solutions that achieve measurable business outcomes.

UST will officially introduce its AI CCoE at TM Forum’s DTW Ignite 2026, which takes place from June 23–25 in Copenhagen, Denmark. UST will also present UST IntelliResQ, the first of four telecom-focused solutions developed through the CCoE. The solution is designed to help communications service providers accelerate incident resolution through both autonomous and semi-autonomous AI operations. UST IntelliResQ uses AI agents developed on Amazon Bedrock AgentCore for incident management and remediation tasks, helping operators significantly reduce mean time to resolution during major outage events while also lowering operational costs and improving overall customer satisfaction.

Built using the CCoE’s AI-driven development methodology, UST IntelliResQ is a testament to how telecom domain expertise, cloud governance, security standards, compliance requirements, and operational best practices can be codified and scaled through agentic AI. The innovative solution incorporates six AI agents, seven AWS services, and three industry compliance frameworks to create a repeatable approach for delivering intelligent, AI-oriented telecom operations at scale.

“Telecommunications providers are looking for more than simply the latest AI technology, they need practical solutions that can help modernize operations, boost efficiency, and improve customer experiences. This AI Cloud Center of Excellence on AWS for CSPs represents the evolution of our offerings from a traditional services model to intelligent, AI-driven delivery engines. By combining telecom expertise with cloud-scale AI innovation, we are helping operators move from experimentation to outcomes and creating a foundation for more autonomous and resilient operations,” said Aravind Nandanan, General Manager, Telecommunications, UST.

“UST’s new AI Cloud Center of Excellence on AWS reflects our shared commitment to helping telecommunications providers move from AI experimentation to real operational outcomes. By combining deep telecom expertise with cloud-scale AI capabilities, UST is building a repeatable model for delivering intelligent, autonomous solutions at scale—whether that’s network operations, BSS/OSS modernization, or customer experience. This is the kind of practical, outcome-focused collaboration that helps telcos accelerate innovation and build more resilient operations,” said Amir Rao, Global Director for Telco Solutions, Amazon Web Services.

UST is currently training its associates across sales, management, and technical teams on AWS AI courses to gear up for the CCoE. One hundred UST associates were trained before DTW, and the number will rise to three hundred by the end of 2026.

About Amazon Web Services

Amazon Web Services (AWS) is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AI accessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at aws.amazon.com and follow @AWSNewsroom.

About UST

Since 1999, UST has worked side by side with the world’s best companies to make a powerful impact through transformation. Powered by technology, driven by AI, inspired by people, and led by our purpose, we partner with our clients from design to operation. Our AI-driven digital solutions, proprietary platforms, engineering, R&D, products, and innovation ecosystem turn core challenges into impactful, disruptive business outcomes. With deep industry knowledge and a future-ready mindset, we infuse expertise, innovation, and agility into our clients’ organizations—delivering measurable value and positive lasting change for them, their customers, and communities around the world. Together, with 30,000+ employees in 30+ countries, we build for boundless impact—touching billions of lives in the process. Visit us at www.UST.com.

Media Contacts, UST:
Tinu Cherian Abraham
+1 (949) 415-9857 (US)
+91-7899045194 (India)

Merrick Laravea
+1 (949) 416-6212

Neha Misri
+44-7341787926

Roshni Das K
+91 7736795557

SomSekhar CV
+91-9037888244
media.relations@ust.com

Media Contacts, U.S.
S&C PR
+1-646.941.9139
media@scprgroup.com

Makovsky
ust@makovsky.com

Media Contacts, India:
ust@adfactorspr.com

Media Contacts, U.K.:
FTI Consulting
UST@fticonsulting.com

Media Contacts, Spain:
Noizze Media
Carmen Tapia / Ricardo Schell
ctapia@noizzemedia.com / ricardo.schell@noizzemedia.com

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ADIPEC 2026 Technical Conferences attract record submissions in response to rising demand and energy security pressures

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7,261 submissions reinforce ADIPEC’s role in advancing technical innovation across the energy sector.AI & Digital Transformation becomes the largest SPE category, up 11.6% year on year.Record Downstream Conference submissions driven by digital transformation and advanced manufacturing growth.

ABU DHABI, UAE, June 23, 2026 /PRNewswire/ — The ADIPEC 2026 Technical Conferences, hosted by ADNOC, have attracted a combined record of 7,261 paper submissions from energy professionals and researchers worldwide, as the global technical community responds in depth and at scale to rising demand, growing energy security pressures and rapid technological change.

Across the Technical Conference organised by SPE and the Downstream Technical Conference organised by dmg events, submissions increased by 196 compared with 2025. Together, they reveal an industry focused on delivering smarter, more resilient and more efficient energy systems across the entire value chain.

Artificial intelligence (AI) is emerging as one of the defining themes of this transformation. AI & Digital Transformation is now the largest category in the SPE programme, with 1,296 submissions and an 11.6% increase year on year. This growth highlights the pace of transformation unfolding across the global energy landscape, as optimisation, automation and decision-support applications continue to reshape the industry’s efficiency and delivery.

Addressing the record-breaking submissions, Haitham Al Jenaibi, EVP Development & Production (Gas), ADNOC Upstream, ADIPEC 2026 Technical Conference Chairman, said: “At a time when energy systems are being asked to deliver more than ever, this record number of submissions reflects the depth of innovation across our industry. It reaffirms that ADIPEC remains the trusted leading technical platform that attracts state-of-the-art technologies and innovation, convening global experts to advance scalable solutions and strengthen the energy sector’s resilience and competitiveness”.

The momentum was equally evident in the Downstream Technical Conference, which recorded its highest-ever submission intake with 977 papers, up 24.9% on 2025. Digital Transformation & Advanced Manufacturing was the fastest-growing Downstream theme, rising 58.6% to 211 papers to become the top category in the programme and reflecting the accelerating adoption of digital technologies across refining, chemicals and industrial operations.

One of the strongest signals of changing industry priorities came from a new category, Techno-Economic Design & Strategic Decision-Making, which debuted with 85 submissions. Its immediate popularity reflects growing demand for technical approaches that combine engineering excellence with commercial and strategic thinking, helping organisations navigate an increasingly complex operating environment

Thomas Löffler, Senior Vice President – ADIPEC, dmg events, commented: “This year’s Technical Conferences’ submissions send a clear signal: that AI has moved from theory to infrastructure. The range and complexity of submissions confirm that the technical community is doing the hard work of embedding these solutions across operations; not as a future ambition, but as an essential component of efficient and resilient energy systems.”

Across the SPE programme, submissions grew in Drilling, up 112 papers, and Unconventional Resources, up 14%, demonstrating an increased focus on near-term supply and production resilience. Integrated Field Development and Energy Addition/Low-Carbon saw contractions of 19.4% and 35.1% respectively, indicating a rebalancing of technical attention towards immediate supply delivery needs.

In the Downstream programme, Circular Economy, Resource Efficiency & Recycling grew 52.5% to 61 papers, pointing to sustained technical interest in resource efficiency alongside the broader supply-side shift and confirming that longer-term sustainability considerations continue to command serious technical attention – even as near-term security pressures intensify.

The top five SPE submitting countries were the UAE, India, Saudi Arabia, China and the USA, spanning the world’s major producing nations and its largest emerging energy market, and underscoring the genuinely global reach of the Technical Conferences. The breadth of participation reinforces ADIPEC’s role as the platform where the technical community convenes across geographies and disciplines to share knowledge and advance the solutions the industry needs.

ADIPEC 2026 will take place in Abu Dhabi from 2–5 November 2026, bringing together more than 239,000 attendees, 1,800 speakers, 16,500 delegates and 2,250 exhibiting companies to advance the partnerships, technologies and practical solutions needed to strengthen energy systems under pressure and support long-term economic growth.

About ADIPEC

Held under the patronage of H.H. Sheikh Mohamed Bin Zayed Al Nahyan, President of the United Arab Emirates, and hosted by ADNOC, ADIPEC 2026 will take place in Abu Dhabi, UAE, from 2-5 November 2026.

As the world faces one of the most consequential tests of its energy systems in decades, rising demand, geopolitical uncertainty and rapid technological transformation are placing new pressure on energy systems.

ADIPEC 2026 is where the industry acts, aligning leaders, capital and capability to strengthen resilience under real-world pressure, and enable sustained long-term growth.

The ADIPEC Conferences – across Strategic and Technical – span 13 programmes. Across 380+ sessions, more than 1,800 speakers will address the most urgent global energy challenges.

The ADIPEC Exhibition features 17 halls, including 30 country pavilions, four specialised zones and more than 2,250 exhibitors, connecting global markets to accelerate technology deployment, showcase market-ready solutions and enable partnerships that support sustained growth.

ADIPEC 2026 expects to welcome 239,000+ attendees, creating unparalleled opportunities to build partnerships and advance solutions that support stability and progress.

For more information, visit www.adipec.com.
To register as media, visit https://www.adipec.com/2025/press-media/press-registration/

About ADNOC 

ADNOC is a leading diversified energy and petrochemicals group wholly owned by the Emirate of Abu Dhabi. ADNOC’s objective is to maximise the value of the Emirate’s vast hydrocarbon reserves through responsible and sustainable exploration and production to support the United Arab Emirates’ economic growth and diversification. To find out more, visit: www.adnoc.ae 

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Mycom launches AIpulse, transforming CSP decision-making with AI-powered, data-agnostic, real-time executive dashboards

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LONDON, June 23, 2026 /PRNewswire/ — Mycom, an Assurance leader offering AI, Data and Automation solutions to some of the world’s largest communications service providers (CSPs), today announced AIpulse, a next-generation AI-powered dashboarding application that helps CSPs measure, prioritise, and accelerate business decisions, unlocking greater value from their data.

AIpulse brings high-fidelity, real-time visualisation to the CSP Network Operations Centre (NOC) and Service Operations Centre (SOC), enabling real-time network operations. Designed to provide visibility into CSP Autonomous Networks, AIpulse is an essential visualisation and control layer for the AI/Automation-driven NOC/SOC.

Built on Mycom’s powerful Codap data foundation, which provides multi-sourced data with ontology/semantics, topology, and knowledge base/policy contexts, AIpulse enables CSP executives and operational teams to leverage customized, AI-driven dashboards that unify insights from multiple network, service, customer, and business data sources.

The AIpulse dashboarding experience empowers executives and engineers to personalise reporting, accelerate remediation with AI, and make business-critical decisions quickly. AIpulse provides the CSP teams with:

AI-powered, real-time, custom dashboards tailored to individual roles and business prioritiesDynamic visual storytelling enriched with embedded AI analytics for deeper analysis360-degree operational and business visibility across the network, service, and customer domains

The application is designed to support a range of high-impact use cases, including real-time NOC/SOC executive dashboards, private mobile network performance management and large-scale network events.

“CSPs are building AI-ready data foundations, and AI agents are consuming this data at an unprecedented rate,” said Mounir Ladki, President and CTO at Mycom. “AIpulse will provide real-time visibility into multi-sourced data, enabling CSPs to maintain oversight and control over how Automation/AI agents are transforming their network performance and customer experience. By combining rich operational intelligence with predictive, generative, and agentic AI capabilities, AIpulse transforms fragmented data into real-time analysis and action. This will help CSPs gain visibility into and control over Autonomous Operations driven by Agentic AI, helping them grow revenues and improve the customer experience.”

To arrange a discussion with Mycom and learn more about AIpulse and its AI+Data+Automation offerings, click here or contact the team at info@mycom.com. Follow Mycom on LinkedIn for its latest innovations and thought leadership on AI and Automation solutions.

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