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TripleLift CTV Campaigns Deliver Up to 26x Industry Benchmarks, Proving the Power of Non-Standard Formats

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Analysis from real-world campaigns finds Pause Ads, Social to CTV, and Product Spotlight formats consistently outperform traditional TV spots performance

CANNES, France, June 23, 2026 /PRNewswire/ — TripleLift, the Creative SSP powered by TL Spark, today announced new results from a series of recent connected TV (CTV) campaigns that demonstrate what becomes possible when brands move beyond the standard spot. Across three distinct verticals – CPG, hospitality, and food & beverage, and three different ad formats – Pause Ads, Social to CTV and Product Spotlight, the outcomes consistently exceeded industry benchmarks – in some cases by multiples.

Underpinning these campaigns is proprietary eye-tracking research TripleLift conducted on Pause Ads – a non-standard CTV format delivered when a viewer pauses their content. The study simulated real content pauses within live programming and measured both visual engagement and brand perception through follow-up surveys.

The data confirms that Pause Ads command exceptional viewer attention:

100% of viewers saw the pause ad, for an average of 24 seconds98% message recall74% brand logo recall91% aided brand recall and message association69% of viewers found pause ads informative68% considered them distinct from typical CTV ads

CAMPAIGN RESULTS: THREE INDUSTRIES, THREE FORMATS

The following campaigns show how TripleLift’s non-standard CTV formats perform in market across different categories and objectives – from full-funnel brand building to retail conversion – and with creative built in formats ranging from pause ad placements to social video repurposing.

“The results show what’s possible when creative catches up to the streaming environment”, said Rob Deichert, COO at TripleLift. “Brands that lean into purpose-built CTV formats aren’t just seeing incremental improvement – they’re seeing outcomes that are genuinely transformative for their business.”

Full-Funnel Impact: How a Global Brewing Brand Combined CTV Spots and Pause Ads to Drive Recommendation and Purchase Intent

A global brewing company, working with agency partner Dentsu, set out to build brand salience and incentivize competitors’ customers to switch. The brand’s message centered on the role of their product in authentic, offline social moments: putting down your phone and connecting in real life.

TripleLift helped the brand go beyond the standard CTV spot by layering Pause Ads alongside Online Video and traditional CTV placements. The combination turned routine ad breaks into sustained brand interactions, extending the campaign’s presence into the moments when viewers were most receptive.

Results (third-party verified by Cint):

11× above industry norms for brand awareness when Online Video and CTV Pause Ads ran together+13ppts lift in brand recommendation (CTV Spots + Pause Ads combined)+7ppts lift in purchase intent

From Social Feed to Living Room Screen: Steakhouse Drives 26× Industry Benchmark in Brand Favorability

A popular US steakhouse chain wanted to promote a limited time offer and boost audience engagement but faced a common challenge: existing creative assets built for social weren’t designed for the big screen. Working with a media agency and TripleLift, the brand repurposed what it already had: a :15 social video, logo, product image, copy, and a destination URL converted into a QR code.

TripleLift’s Social to CTV format adapted these assets into a custom CTV unit optimized for the living room environment, allowing the brand to extend its social campaign into premium streaming inventory without producing new video creative.

Results:

+6.3% total brand favorability lift – 26× the industry benchmark+6.9% favorability lift among patrons of rival restaurants, demonstrating effective conquesting+11.5% purchase intent lift among rare diners – the campaign’s highest-value audience

New Product, Maximum Attention: How a Premium Frozen Food Brand Used Product Spotlight CTV to Win New Shoppers

To launch a new product at a popular US retailer, a premium frozen dumpling brand partnered with agency Competitive Edge and Mogl to reach households seeking quick dinner solutions. Standard CTV spots alone couldn’t deliver the product-forward, retailer-specific message the brand needed. TripleLift’s Product Spotlight CTV unit was purpose-built for exactly this challenge: featuring the product, tagline, and retail destination within a high-impact creative served against a custom millennial site list.

Eye-tracking validated the unit’s creative strength before the campaign launched, confirming 100% viewer attention and 94% fixation on the product itself.

Results:

116% ROAS among competitive dumpling buyers100% New to brand acquisition7MM unique households reached

These campaign results reflect a broader shift in what CTV advertising can deliver when creative is designed for the streaming environment rather than retrofitted from linear TV. Despite the difference in categories and formats, the common thread is consistent: brands that move beyond the standard spot see meaningfully stronger outcomes at every stage of the funnel. For TripleLift, these campaigns are proof that the infrastructure now exists to make that shift at scale.

Join TripleLift on the Croisette at Cannes (June 22 – 25) to learn more about our CTV offerings and capabilities. To discover what we have in store or to request a meeting, visit https://tripleliftevents.com/cannes-2026.

The full case studies are available at triplelift.com/resources.

About TripleLift

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at www.triplelift.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/triplelift-ctv-campaigns-deliver-up-to-26x-industry-benchmarks-proving-the-power-of-non-standard-formats-302807396.html

SOURCE TRIPLELIFT

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America’s Largest Political Group Is Getting Its Own Election Night

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A record 45% of Americans identify with neither party. On November 3, they get the first nationally televised Election Night built around the independent voter bloc, presented by United Independents, the organization behind the Independent National Convention, in partnership with DeFiance Media.

WASHINGTON, Oct. 26, 2026 /PRNewswire/ — Can the country’s largest bloc of voters turn identity into representation? Independents now make up 45% of U.S. adults, a record high in Gallup’s 2025 data, yet partisan coverage continues to dominate mainstream mediums. On November 3, one broadcast will cover the election from the Independent point of view.

Broadcast live from the National Press Club’s television studio in Washington, D.C. Election Night 2026: Independent Edition is an eight-hour program hosted by Christopher Life, founder and CEO of United Independents, and Macy Gunnell, NewsForce’s White House correspondent. DeFiance Media will be producing and streaming the broadcast.

Built on live election data from The Associated Press (AP), the program will call the national races as the returns come in. Then it goes where other broadcasts don’t: race-by-race coverage of independent candidates in consequential congressional contests, and guest conversations with the strategists and organizers behind them.

Built for the Voters Both Parties Are Chasing

Two generations of Americans have come of age as independent voters, and in 74 years of nationally televised Election Night broadcasts, not one has been built around them. This one is: national results and the balance of power, dedicated coverage of the independent candidates who could tip the next Congress, and a live chat with selected viewer questions put to the hosts and guests on air.

Open to Every Newsroom

Television pool feed. U.S. television outlets, including local stations, can carry the program live, in full or in part, separate from DeFiance Media’s full-program streaming.Social streaming. The broadcast streams through participating social media partners. Channels that want to carry it can sign up at Election2026.live.Live clips and excerpts. Newsrooms, commentators, and creators can pull portions of the program for reporting and social distribution while the broadcast is underway.

Request access through the Media & Distribution Access Form at Election2026.live.

Free and Accessible Nationwide

Going live Tuesday, November 3rd, 2026, from 6 PM- 2 AM ET. Updates, guest announcements, and viewing instructions: Election2026.live.

Media Contact

Shaun Saunders
shaun@graffiticreativegroup.com

View original content:https://www.prnewswire.com/news-releases/americas-largest-political-group-is-getting-its-own-election-night-302919753.html

SOURCE DeFiance Media

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Pianist Michael Weinstein Wins Best Social Media Music Collaborations at the 2026 Vega Awards

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With more than a million followers across social media, Weinstein’s piano collaborations bring together vocalists from around the world to create unique musical performances and reach new audiences.

SOUTH SALEM, N.Y., Oct. 26, 2026 /PRNewswire-PRWeb/ — Pianist, entrepreneur and social media creator Michael Weinstein has been recognized at the 2026 Vega Digital Awards in the Social Media Collaboration category for his music collaboration series, Piano Sessions: Bringing Voices Together Through Music.

“I love collaborating with talented singers including building friendships that have become just as meaningful as the music itself.”

Weinstein has built a social media audience of more than a million followers across TikTok, Instagram and other platforms by sharing piano performances and collaborations with singers from around the world. His videos feature vocalists performing alongside his piano accompaniment, creating intimate musical performances that showcase each artist’s individual talent and style.

While Weinstein has spent much of his professional career building businesses and marketing consumer brands, music has always remained one of his greatest passions.

“Music has always been a huge part of my life and one of the things I enjoy most is collaborating with other musicians,” said Weinstein. “I’ve had the opportunity to work with so many incredibly talented singers and I love being able to play alongside them and create something special together. It’s also rewarding to introduce these artists to new audiences while building relationships and friendships that have become just as meaningful as the music itself.”

An accomplished pianist and keyboardist, Weinstein has collaborated with an impressive range of vocalists, including artists who have performed and recorded with Maroon 5, Sting, John Legend, Alicia Keys, Usher, Lauryn Hill and Jill Scott. He has also collaborated with standout performers from American Idol, America’s Got Talent and The Voice.

Weinstein is also planning a live concert in New York City in 2027, bringing together several of the talented vocalists featured on his social media channels for a special collaborative performance. Additional details will be announced in the coming months.

Outside of music, Weinstein is the Founder and CEO of JAM Direct, a marketing and advertising agency, and former Chief Marketing Officer of Allstar Products Group, where he was responsible for marketing some of the most successful products in “As Seen On TV” history, including the Snuggie, ShamWow and Shake Weight.

Watch Michael Weinstein’s performances here:

https://linktr.ee/mweinsteinmusic

About the Vega Digital Awards

The Vega Digital Awards is an international competition recognizing excellence in social media, digital marketing and brand strategy. Judged by the International Awards Associate (IAA), the competition honors work that demonstrates innovation, effectiveness and measurable impact across the global marketing landscape.

Media Contact

Michael Weinstein, JAM Direct, 1 9146610053, mw@jamdirect.com, https://michaelweinstein.me/

View original content to download multimedia:https://www.prweb.com/releases/pianist-michael-weinstein-wins-best-social-media-music-collaborations-at-the-2026-vega-awards-302919551.html

SOURCE JAM Direct

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Landis+Gyr Secures Major Contract with Leading US Utility

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CHAM, Switzerland and ALPHARETTA, Ga., Oct. 26, 2026 /PRNewswire/ — Landis+Gyr Group AG (SIX: LAND), a global energy technology leader driving intelligent innovation across the grid, today announced that it has secured a major contract with a leading US investor-owned electric utility. The agreement covers more than 3 million advanced metering endpoints.

Under the agreement, Landis+Gyr will provide Revelo meters and associated network and head-end system technologies, complemented by advanced security solutions, premium support, and software maintenance and services. The deployment is expected to advance the utility’s grid modernization objectives by enhancing security, grid visibility and operational performance.

“This important win reflects the strong momentum of our Grid Edge Intelligence portfolio and the trust customers place in Landis+Gyr to support large-scale grid modernization programs. By combining advanced metering, integrated technology, security and support capabilities, we look forward to helping this utility enhance grid visibility, reliability and operational performance,” said Peter Mainz, Chief Executive Officer of Landis+Gyr.

About Landis+Gyr

Landis+Gyr is a global energy technology leader, delivering intelligent solutions that connect devices, data, and decisions across the grid. Trusted by more than 2,000 utilities worldwide, we transform traditional devices into intelligent, networked sensors, giving utilities real-time grid visibility and system control. With these combined insights, electric, gas, and water companies can anticipate demand, optimize operations, and deliver energy that’s more reliable, resilient, accessible, safe, and sustainable for everyone. For more information, please visit our website www.landisgyr.com.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/landisgyr-secures-major-contract-with-leading-us-utility-302919687.html

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