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The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan

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Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP

TOKYO, July 14, 2026 /PRNewswire/ — The Trade Desk (Nasdaq: TTD), a global leader in advertising technology, today announced the integration of retail purchase data from SEVEN-ELEVEN JAPAN CO., LTD. (hereinafter “SEJ”) into The Trade Desk platform, enabling advertisers to programmatically activate SEJ’s retail purchase data across digital channels through The Trade Desk platform. The capability is now available to all advertisers in Japan. This represents one of the leading examples in Japan of integrating SEJ’s purchase data with a DSP.

This integration enables advertisers to activate high-quality data at scale across digital channels on the open internet, including over‑the‑top (OTT), connected TV (CTV), audio, and display, representing an important step forward in Japan’s retail media landscape.

Through this initiative, advertisers can seamlessly access and activate audience segments built from purchase data-driven insight based on the purchase behavior of approximately 28 million 7-Eleven App members directly within The Trade Desk platform. SEJ operates Japan’s largest convenience store network, with around 22,000 stores nationwide and approximately 20 million daily visitors.[1] The integration enables activation of always-on audience segments — including demographic and high-demand purchase-based audiences — built from a wide range of product categories. Audience segments are curated based on advertiser needs using up to one year of purchase history (ID-POS data), enabling more precise audience targeting across omnichannel campaigns.

This collaboration addresses a longstanding challenge in Japan, where access to high-quality retail data has historically been fragmented and operationally complex. Through API integration with the platform, SEJ’s data is regularly refreshed and made available within The Trade Desk platform, enabling advertisers to plan, activate, and optimize campaigns with greater efficiency and reduced operational complexity.

At the core of this integration is The Trade Desk’s AI-driven platform, which transforms retail purchase signals into structured, scalable audience intelligence — bridging the gap between data access and real-time activation across channels. This enables advertisers to not only identify the right audiences, but to continuously refine and optimize how those audiences are reached, driving performance across the open internet.

“Japan’s retail media ecosystem is entering a new phase,” said Kei Majima, General Manager, Japan, The Trade Desk. “We are excited to bring this initiative to market, expanding access to one of Japan’s most extensive retail data offerings for omnichannel advertising. As the industry evolves, the ability to programmatically activate high-quality data will be critical to driving performance and accountability in digital advertising. By integrating high-quality purchase data from SEJ, one of Japan’s largest convenience store chains, directly into our platform, advertisers can now engage audiences more precisely and efficiently across channels, helping to unlock the full potential of retail data for advertisers in Japan.”

Key Benefits for Advertisers

High-Fidelity Audience Segments: Access audience segments built on a wide range of product categories and up to one year of purchase history, enabling more precise demographic and purchase-based targeting.Custom Audience Capabilities: Collaborate with SEJ to build and activate audience segments tailored to specific brands for more precise targeting.Omnichannel Activation: Apply retail data across digital channels via The Trade Desk platform for flexible, scalable campaigns.AI-Powered Audience Activation & Optimization: Transform retail purchase data into scalable audiences that can be activated across channels and continuously refined using AI to improve campaign performance over time.

Advancing Retail Media Infrastructure in Japan
This initiative reflects a broader evolution in Japan’s retail data landscape—from fragmented, one-off data use to always-on, infrastructure-driven approaches that enable scalable and continuous audience engagement. Historically, retail data activation relied on custom integrations that limited continuous campaign execution. With this integration, SEJ’s data can now be continuously refreshed and activated in real time, enabling advertisers to improve audience targeting accuracy and advertising performance in a privacy conscious manner.

As global retail data evolves toward greater standardization, enabling secure, scalable data use has become a key industry priority. This data integration signals a growing focus in Japan on not only protecting data but also enabling its responsible and effective utilization. Through this initiative, The Trade Desk and SEJ provide a practical model for how high-quality retail data can be applied at scale, demonstrating how infrastructure and privacy-conscious design can support more effective retail data activation at scale.

[1] Figures as of the end of May 2026

About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, X, LinkedIn and YouTube.

Media Contact

Jason Wang
PR@thetradedesk.com

View original content:https://www.prnewswire.com/apac/news-releases/the-trade-desk-unlocks-activation-of-convenience-store-retail-data-for-digital-advertising-in-japan-302824369.html

SOURCE The Trade Desk

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TECO Showcases Powertrain and Motion Solutions at Taiwan Expo in Japan

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Complete TJM Series Robotic Joint Modules Debut

TOKYO, July 15, 2026 /PRNewswire/ — TECO Electric & Machinery Co. (TWSE:1504), together with its Japanese subsidiary TECO Japan (TEJ), is participating in Taiwan Expo in Japan, held in Tokyo from July 15–17. Targeting Japan’s demand for intelligent manufacturing, electrified mobility and robotics, TECO showcases robotic joint modules, EV powertrain systems and high-payload commercial UAV powertrain systems, demonstrating its expansion from core motor technologies into integrated powertrain and motion solutions.

TECO President Fei-Yuan Kao stated, “Japan is a leading global market for electromechanical systems, industrial automation and smart manufacturing, and a key focus of TECO’s global expansion. Through the exhibition, TECO aims to strengthen brand visibility, deepen local industry partnerships and creating new business opportunities.”

As AI adoption accelerates demand for robotics, a highlight of TECO’s exhibition is the first complete showcase of the TJM Series robotic joint modules, including the M1-140, winner of the 2026 Taiwan Excellence Gold Award. The series comprises five sizes with rated torque ranging from 17 Nm to 361 Nm, peak torque up to 484 Nm, and a lightest module weighing only 0.7 kg. Designed for humanoid robots, quadruped robots and intelligent automation equipment, the platform delivers high precision, high torque density and modular flexibility.

TECO also showcases its T Power Pro 400 kW Hairpin Oil-Cooled Direct Drive Motor. Delivering up to 400 kW of output with efficiency exceeding 97.5%, the motor is more than 30% smaller than conventional motors while offering higher power density and reliability. Its ‘One Platform, Multiple Applications’ design supports demanding electric bus operations. Leveraging the same Hairpin platform, TECO has expanded its motor technology into high-payload commercial drone systems. Each motor generates more than 75 kg of maximum thrust and supports 50-150 kg-class UAV platforms for logistics, solar panel cleaning, firefighting and smart agriculture.

Established in 1992, TECO Japan is expanding beyond its motor business into EV powertrain systems and robotic joint modules. Through Taiwan Expo, TECO demonstrates its transformation into an integrated solutions provider. Leveraging TECO Japan’s local expertise and TECO’s global R&D and manufacturing capabilities, the company aims to become a trusted long-term partner in Japan.

About TECO

Founded in 1956, TECO Electric & Machinery (TWSE:1504) is a global leader in industrial motors and smart energy solutions. TECO leads Taiwan’s offshore wind substation market and holds over 85% of its electric bus powertrain market. https://www.teco.com.tw/zh-tw/

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SOURCE TECO Electric & Machinery Co.

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Hanshow Signs Strategic Partner Agreement with Microsoft to Accelerate Smart Retail Innovation

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REDMOND, Wash., July 15, 2026 /PRNewswire/ — Hanshow, a global leader in digital store solutions, signed a Strategic Partner Agreement with Microsoft at the Microsoft Executive Briefing Center in Redmond, Washington, marking a new milestone in the companies’ long-standing collaboration to advance retail digitalization.

The agreement will further deepen collaboration across Store Digital Twin, Microsoft Azure, and joint go-to-market initiatives. Building on years of cooperation, Hanshow and Microsoft aim to help retailers connect physical store intelligence with secure, scalable cloud capabilities, enabling more visible, responsive, and intelligent store operations while delivering a better customer experience.

Hanshow and Microsoft’s collaboration has evolved from large-scale IoT and SaaS deployment to AI-driven innovation for physical retail. Since joining Microsoft’s AI & IoT Insider Lab in 2019, Hanshow has worked with Microsoft across cloud infrastructure, in-store IoT, data intelligence, and retail AI scenarios. Today, more than 200 million Hanshow electronic shelf labels are supported on Azure, while multiple co-sell solutions have been made available through the Microsoft ecosystem.

Most recently, Hanshow launched xPilot in collaboration with Microsoft at NRF 2026 APAC. Built on Hanshow’s Store Digital Twin and Azure capabilities, xPilot is a real-time store execution AI assistant designed to help retailers turn store insights into faster decisions, clearer workflows, and measurable operational impact.

“This agreement marks a new chapter in Hanshow’s long-standing collaboration with Microsoft,” said Liangyan Li, SVP and Head of Global Sales at Hanshow. “For Hanshow, this collaboration is about bringing trusted, scalable, and future-ready digital store solutions to more retailers worldwide. By deepening our relationship with Microsoft, we aim to support global retail customers with stronger technology foundations, greater operational agility, and long-term business value.”

“Retail transformation is becoming increasingly ecosystem-driven,” said Philippe Brochard, Chairman of Advisory Committee at Hanshow. “By working with Microsoft and other global partners, Hanshow is helping build an open, practical, and scalable innovation ecosystem that brings digital transformation closer to real store operations.”

“Retailers are entering a new era where cloud, AI, and partner ecosystems must work together to solve real operational challenges,” said Sandy Gupta, VP of Microsoft, Head of Global ISV Business. “By combining Microsoft’s cloud and AI capabilities with Hanshow’s deep expertise in store digitalization, we can help retailers unlock new levels of intelligence, efficiency, experience and innovation across physical retail.”

Building on this agreement, Hanshow and Microsoft will continue to strengthen collaboration across cloud-enabled retail innovation, ecosystem development, and global customer engagement.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hanshow-signs-strategic-partner-agreement-with-microsoft-to-accelerate-smart-retail-innovation-302826049.html

SOURCE Hanshow

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Skanska builds a new university campus in Kristianstad for about SEK 1 billion

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STOCKHOLM, July 15, 2026 /PRNewswire/ — Skanska has been commissioned by Boulevardfastigheter AB to build a citycampus for Kristianstad University, Sweden. The contract is valued at about SEK 1 billion, which will be included in the order bookings for Sweden for the third quarter of 2026.

The new higher education facility is being developed with flexibility as a guiding principle and is well-tailored for modern education and research. With about 550 staff members and 13,000 students, the new city campus – located in the heart of the city – is expected to boost the area’s appeal by creating new jobs and increasing public activity. In total, the construction project comprises about 25,000 square meters (270,000 square feet) of floor space, plus technical areas.

To make way for Kristianstad’s new city campus, Skanska has dismantled unused sections of the adjacent Galleria Boulevard. In close collaboration with Boulevardfastigheter AB, Skanska has enabled the recycling of dismantled materials-ranging from faucets, doors, and glass partitions to facade panels and installation components. The most significant element involves 10,000 square meters (108,000 square feet) of concrete floor slabs being resold for use in other construction projects, making this one of Sweden’s largest concrete reuse initiatives. Kristianstad Municipality has signed a unique local climate agreement for the university’s new city campus, in partnership with Kristianstad University, Skanska, and Boulevardfastigheter AB.

Construction of Citycampus is scheduled to begin in early August 2026, with completion in June 2029.

This and previous releases can also be found at www.skanska.com.

CONTACT:

For further information please contact:

Olle Rundgren, Media Relations Manager, Skanska, tel +46 (0)10 448 67 94
Direct line for media, tel +46 (0)10 448 88 99

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/skanska/r/skanska-builds-a-new-university-campus-in-kristianstad-for-about-sek-1-billion,c4374645

The following files are available for download:

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20260715 SE Citycampus Kristianstad

 

View original content:https://www.prnewswire.co.uk/news-releases/skanska-builds-a-new-university-campus-in-kristianstad-for-about-sek-1-billion-302826055.html

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