Connect with us

Technology

Draup now offers AI-native account research for Microsoft Dynamics 365 Sales Qualification Agent

Published

on

A Draup companion to Microsoft’s Dynamics 365 Sales agent extensibility announcement.

Published in connection with Microsoft’s blog on Dynamics 365 Sales Agent extensibility via the Model Context Protocol (MCP).

THE WOODLANDS, Texas, July 21, 2026 /PRNewswire/ — Draup announced that it now offers AI-native account research for the Microsoft Dynamics 365 Sales Qualification Agent.

The problem isn’t the CRM. It’s the half-day of research before the first call.
Enterprise sellers rarely lose deals because they lack a system of record. They lose them because, by the time they’ve manually pieced together who an account is, what it cares about, who the real buyer is, and why now is the moment to reach out, the window has closed — or a faster competitor has already had the conversation.

Reps routinely spend hours each week toggling between LinkedIn, company websites, news searches, and analyst reports just to assemble a single account brief. And even when the work is done, generic firmographics — employee count, revenue, industry — tell a seller who a company is, not what it is prioritizing, what it is spending on, or why it would buy now.

The Microsoft Dynamics 365 Sales Qualification Agent already removes the busy work by automatically following up, qualifying and delivering sellers researched leads the moment the lead is created and qualified. Draup augments this research with deep, account specific intelligence delivered automatically.

What Draup is
Draup is an AI-driven sales intelligence platform that aggregates firmographic, technographic, workforce, and executive data across millions of companies globally. Its intelligence is purpose-built for enterprise sellers who need to understand a prospect’s technology landscape, business priorities, spending patterns, and decision-making structure before the first conversation — not weeks into the cycle.

Why we built on MCP
Draup exposes its intelligence layer through a Model Context Protocol (MCP) server, which makes it natively compatible with any AI agent platform that supports MCP tools — including Microsoft Copilot Studio and, by extension, the Dynamics 365 Sales Qualification Agent.

That choice matters for sellers and admins alike: because Draup speaks MCP natively, there’s no custom middleware, no brittle point-integration, and no separate login. The Sales Qualification Agent calls Draup the same way it calls any other configured knowledge source — Draup’s intelligence simply becomes part of the agent’s reasoning.

How it works inside Dynamics 365 Sales
Microsoft designed the Sales Qualification Agent to be extensible: admins can define custom research insights that instruct the agent to pull from additional knowledge sources or external tools via MCP servers. Each insight has a display name, a natural-language prompt, and a preferred knowledge source. Draup slots in as that source.

Configuration takes place across two surfaces — the Dynamics 365 admin settings and Copilot Studio — in a handful of steps:

Create a custom research definition in the Sales Qualification Agent and write a natural-language prompt (for example: summarize the company’s current technology stack and estimated IT spend by category, highlighting recent additions, priorities, and outsourcing).

Register the Draup MCP server as a connected tool in Copilot Studio and authenticate it with Draup API credentials.

Select the Draup MCP tool as the preferred knowledge source back in Dynamics 365, then validate against a known account.

Start the agent. From that point on, every lead it processes automatically triggers a call to Draup.

The enriched output appears under the “Deeper Insights” section of the lead research page — alongside the agent’s standard account and competitor research — automatically, for every single lead, with no extra step for the seller.

What sellers actually see
Draup doesn’t stop at describing an account; it reasons about fit. A few representative examples of what surfaces directly on the lead research page:

A structured breakdown of an account’s technology stack, recent additions, security posture, and estimated IT spend — synthesized into a few readable paragraphs a seller can absorb in under a minute.

An account’s strategic priorities, framed explicitly in terms of what the seller’s own company could offer.

A single fit assessment for large, complex accounts — combining scale indicators, current initiatives, and investment areas to surface where an offering is most likely to land.

Behind these insights is a library of MCP tools, each scoped to a specific type of intelligence — company details and financials, tech stack and IT spend, workforce trends, job postings, executive movement, strategic priorities, investments, M&A activity, and news signals — configured per the custom insights a team defines.

The payoff
For sellers: open a lead and get a researched, prioritized account brief instantly — not a generic firmographic snapshot.

For sales leaders: every rep qualifies leads with the same depth of insight as your best researcher — consistently, at scale.

For the Microsoft ecosystem: a native, MCP-based extension that makes the Sales Qualification Agent smarter out of the box, with no new integration pattern to maintain.

What’s next
Today the integration covers account profiling and trigger outreach. The same architecture — a Draup MCP tool, a natural-language prompt, a preferred knowledge source — extends cleanly to the rest of the seller motion: discovering net-new ICP accounts, scoring opportunities against a product catalog, recommending specific buyers by role change, and surfacing competitive displacement and timing signals through the deal cycle. The roadmap is shaped directly by what Microsoft and early customers find most valuable in production.

Draup is available on the Microsoft Marketplace. To scope a pilot or expand the tool library, reach out to the Draup team (info@draup.com).

About Draup
Draup is an AI-driven sales intelligence platform that aggregates firmographic, technographic, workforce, and executive data across millions of companies globally. Its intelligence is purpose-built for enterprise sellers who need to understand a prospect’s technology landscape, business priorities, spending patterns, and decision-making structure before the first conversation — not weeks into the cycle.

Media Contact: 
PANBlast for Draup
draup@panblastpr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/draup-now-offers-ai-native-account-research-for-microsoft-dynamics-365-sales-qualification-agent-302831040.html

SOURCE Draup

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Intesa Communications Group Named ‘Customers First’ Winner in San Diego Regional Chamber of Commerce 2026 Small Business Awards

Published

on

By

The award-winning, women-owned San Diego public relations and government affairs firm was recognized for exceptional client service that has fueled 14 years of growth

SAN DIEGO, July 21, 2026 /PRNewswire/ — Intesa Communications Group, a leading San Diego public relations and government affairs firm, has been named the “Customers First” winner in the San Diego Regional Chamber of Commerce’s 2026 Small Business Awards. Announced July 9 at the Chamber’s annual Small Business Awards event, the recognition honors the small business whose commitment to customer service most clearly sets it apart from the competition.

Founded in 2012, the certified women-owned San Diego firm has grown from a boutique agency into one of the region’s leading public relations and government affairs firms. Intesa has doubled its team over the past two years, sustained three consecutive years of double-digit revenue growth and expanded its client portfolio by 26% last year. Intesa provides public relations, strategic communications, and government affairs services for a wide range of organizations, including San Diego State University, SeaWorld San Diego, Expedia Group, H.G. Fenton Company, San Diego Foundation, San Diego Workforce Partnership, and SBCS.

“This award belongs to every member of our team and to the clients who trust us with their most valuable asset: their reputation,” said Margie Newman Tsay, founding partner of Intesa Communications Group. “Our clients stay with us for years because we show up prepared, fully invested and ready for the moments that matter most. Being recognized for putting customers first is the highest compliment our business community can pay us.”

Intesa’s client-first approach has produced measurable results across public relations and government affairs efforts throughout the region. For example, in its first month working with the Jacobs & Cushman San Diego Food Bank, the firm helped reimagine the organization’s summer food drive messaging, generating more than 15 million impressions and helping deliver 489,026 pounds of food and $344,505 in donations — the equivalent of more than one million meals and a 175% increase from the previous year. Similarly, Logan Heights Community Development Corporation credits the firm with an 81:1 return on investment after Intesa parachuted in to help the nonprofit promote the California Mortgage Relief Program.

“Small businesses are the heart of our economy: fueling innovation, creating jobs and defining the character of communities across the San Diego region,” said Chris Cate, president and CEO of the Chamber. “We celebrate the resilience, ingenuity and community impact of our small business leaders. They are the very spirit behind our purpose to champion business and empower leaders.”

The Chamber award is as much a reflection of Intesa’s clients as it is the firm itself. The opportunity to partner with organizations doing meaningful work across the region is what makes recognition like this possible. True to form, the Intesa team plans to mark the win by thanking the clients behind the work.

“We call ourselves dot connectors, and this award is what that looks like in practice,” said Maddy Kilkenny, partner at Intesa Communications Group, who leads the firm’s government affairs practice. “Whether our team of 10 people is helping a client navigate a policy decision at City Hall or a story on the front page of the newspaper, we aim to leave them stronger and more confident than before. Hearing our clients say we deliver on that is the best win of all.”

According to the Chamber’s award requirements, businesses with 100 or fewer employees were eligible for nomination. They were voted on by a panel of chamber members, who reviewed the nominations and selected the winners of all four categories.

The recognition adds to more than 60 awards Intesa has earned for excellence in public relations, strategic communications, and public affairs, including honors from PR News, the Public Relations Society of America, PR Daily, the International Association of Business Communicators, the San Diego Business Journal (SDBJ), MARCOM, and the American Marketing Association, among others. It also comes on the heels of two Intesa team members, Emily Alvarenga and Margaret Lutz Chantung, recently receiving SDBJ’s “40 Under 40” and “Indispensable” awards, respectively.

For more information about Intesa Communications Group, visit www.intesacom.com.

About Intesa Communications Group
Intesa Communications Group is a certified women-owned San Diego public relations and government affairs firm that helps leaders communicate and advocate with confidence. Since 2012, Intesa has partnered with the region’s trusted leaders and organizations, providing strategic communications and public affairs counsel on high-stakes issues at the intersection of reputation, policy and public perception. The firm’s work has earned more than 60 industry awards across 53 recognized client campaigns, including the San Diego Regional Chamber of Commerce “Customers First” 2026 award. Learn more at www.intesacom.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/intesa-communications-group-named-customers-first-winner-in-san-diego-regional-chamber-of-commerce-2026-small-business-awards-302831350.html

SOURCE Intesa Communications Group

Continue Reading

Technology

The Inner Circle acknowledges Shankari Thiagarajan as Pinnacle Professional of The Year

Published

on

By

HOUSTON, July 21, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Shankari Thiagarajan is acknowledged as a Pinnacle Professional of The Year for her contributions to Information Technology and Agile Delivery.     

Shankari Thiagarajan has established a distinguished career in information technology project and program management, recognized for her expertise in agile delivery, digital transformation, and cross functional leadership across multiple industries. Currently serving as project manager and scrum master at Astellas Pharma Inc., she oversees agile delivery initiatives supporting global life science programs.

With more than 15 years of experience spanning technology and pharmaceutical sectors, Ms. Thiagarajan has developed a reputation for leading complex implementations and driving operational efficiency. Her expertise includes agile methodologies, project and delivery management, product ownership, healthcare IT, telecom and network optimization, financial services modernization, retail technology upgrades, and GIS and digital mapping solutions.

Ms. Thiagarajan earned a Master of Business Administration in Organizational Leadership from Campbellsville University, a Master of Science in Information Systems from Virginia Tech, and a Bachelor of Engineering in Information Technology from Jawaharlal Nehru Technological University College of Engineering Hyderabad.

Throughout her career, she has contributed to major organizations across a wide range of industries. Her accomplishments include leading agile transformations at Cigna, overseeing retail technology upgrades at Walmart, managing large scale telecom transformation initiatives at T Mobile and Verizon, and modernizing financial platforms at Security Finance. She also contributed to the early development of Google Maps during her tenure at Google India, advancing to team lead within a year.

In addition to her corporate achievements, Ms. Thiagarajan is the creator of the YouTube channel My Experiments with Life – #Positivity #Learning, launched in 2023. Through this platform, she shares motivational content and insights focused on personal growth, technology, spirituality, and lifelong learning.

Her professional accomplishments have been recognized through honors including Marquis Who’s Who 2026, a featured podcast interview with Jim Masters on Close Up TV hosted across Apple Radio, Spotify, and iHeart., recognition in The National Law Review & EIN Presswire, and a certificate of appreciation from Virginia Tech for academic excellence and community involvement.

Outside of her professional work, Ms. Thiagarajan enjoys creating motivational YouTube content, exploring technology and spirituality, listening to contemporary music, and pursuing philanthropic and educational interests. She credits her strong work ethic and determination to the example set by her parents.

Looking ahead, she plans to continue advancing her leadership capabilities and pursue executive level opportunities that allow her to make significant contributions within the information technology sector.

Guided by a philosophy rooted in courage, persistence, and continuous learning, Ms. Thiagarajan remains committed to professional growth while inspiring others to pursue excellence and self-improvement.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-inner-circle-acknowledges-shankari-thiagarajan-as-pinnacle-professional-of-the-year-302831357.html

SOURCE The Inner Circle

Continue Reading

Technology

University of Phoenix Leaders Present at Building Blackboard Together 2026

Published

on

By

Presentations explored learning technology, accessibility and online pedagogy as higher education adapts to an AI-enabled future

PHOENIX, July 21, 2026 /PRNewswire/ — University of Phoenix leaders shared insights on artificial intelligence, accessibility, online learning and student support at Building Blackboard Together 2026, Blackboard’s flagship user conference, held July 13-15 in Dallas, Texas. The conference brought together educators, institutional leaders and industry experts to explore innovations, technologies and emerging practices shaping the future of teaching and learning.

Representing University of Phoenix were Marc Booker, Ph.D., vice provost of strategy; Kelly Hermann, vice president of Accessibility and Student Affairs; and Erin Amsden, group product manager. Through presentations and panel discussions, the leaders shared perspectives on responsible AI adoption, accessibility leadership, student engagement and the evolving role of learning technologies in supporting institutional goals and student success.

“Building Blackboard Together provides an opportunity to engage with peers across higher education who are navigating many of the same opportunities and challenges around technology, accessibility and learning mobility,” said Dr. Booker. “These conversations help advance practical approaches for supporting learners while thoughtfully integrating innovation into the educational experience.”

During the conference, University of Phoenix was also recognized with the 2026 Blackboard Catalyst Award for Ethical AI Leadership, which honors institutions advancing responsible, transparent and inclusive approaches to artificial intelligence that promote trust and equitable outcomes for learners and educators. The recognition follows the University’s ongoing efforts to support AI literacy, responsible use and AI-enabled learning experiences.

Exploring the Expanding Role of the Learning Management System

As part of the Strategic Leadership Summit, Booker served as a panelist for “The LMS as Mission-Critical: Connecting Learning, Experience & Evidence.” The session examined how learning management systems are evolving beyond course management to support learning, engagement and institutional insight across the student lifecycle.

Panelists discussed how institutions are leveraging learning technologies alongside student information systems to support teaching and learning, advising, co-curricular engagement and data-informed decision-making while addressing increasing expectations surrounding artificial intelligence, student success and accountability.

Sharing Lessons from AI-Powered Student Support

Booker also presented “Scaling AI-Powered Support Across the Student Experience at University of Phoenix,” a session focused on the University’s process for expanding its AI support assistant across the online classroom environment, moving from proof of concept to full-scale deployment over a six-month period.

In addition, Booker participated in “Online Pedagogy to Drive Institutional Growth: Best Practices and Success Stories,” a panel discussion exploring how institutions are designing engaging online learning experiences and leveraging Blackboard technologies to support quality course delivery and student engagement.

Advancing Accessibility Leadership

Hermann joined the session “Communicating Up: Turning Accessibility Work into Leadership-Ready Stories.” The presentation focused on strategies for translating accessibility initiatives into narratives, evidence and visualizations that resonate with institutional leaders.

The discussion explored ways to connect accessibility efforts to broader institutional priorities, demonstrate impact through data and support informed decision-making that advances accessibility and learner success.

Examining Emerging Challenges in Artificial Intelligence

Amsden served as a panelist for “Agentic AI in Pedagogy: Threats and Opportunities.” The session addressed the growing influence of agentic AI and its implications for academic integrity, assessment design and learner engagement.

Panelists explored how technology, pedagogy and security practices can work together to promote authentic student work while helping institutions balance innovation with responsible AI implementation.

Contributing to the Future of Teaching and Learning

Amsden, Booker and Hermann are key members of University of Phoenix’s dynamic leadership team, frequently invited to share their expertise at prestigious national conferences and events. In 2026, University leaders will participate in the ASU + GSV Summit, 1EdTech Learning Impact Conference, SXSW EDU Conference, and PESC Data Summit. These engagements underscore the University’s commitment to innovation and thought leadership in higher education, providing valuable insights and fostering collaborations that drive the future of learning.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

View original content to download multimedia:https://www.prnewswire.com/news-releases/university-of-phoenix-leaders-present-at-building-blackboard-together-2026-302831360.html

SOURCE University of Phoenix

Continue Reading

Trending