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NFC Market worth $37.42 billion by 2032 – Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., Aug. 19, 2026 /PRNewswire/ — According to MarketsandMarkets™, the NFC Market is projected to reach USD 37.42 billion by 2032 from an estimated USD 24.42 billion in 2026, growing at a CAGR of 7.4%.

Browse 150 market data tables and 70 figures spread through 300 pages and in-depth TOC on ‘NFC Market – Global Forecast to 2032’

NFC Market Size & Forecast:

Market Size Available for Years: 2021–20322026 Market Size: USD 24.42 billion2032 Projected Market Size: USD 37.42 billionCAGR (2026–2032): 7.4%

NFC Market Trends & Insights:

The NFC market is experiencing strong growth, driven by the rising adoption of contactless payments, digital wallets, NFC-enabled smartphones, wearable devices, and connected consumer electronics. Growing demand for secure contactless transactions, seamless device connectivity, digital authentication, and convenient user experiences is accelerating the deployment of NFC across banking and finance, retail, consumer electronics, transportation, automotive, healthcare, hospitality, and access control applications. Additionally, advancements in NFC ICs and antennas, NFC tags, NFC readers, secure elements, and low-power NFC technologies are further strengthening global market expansion.By operating mode type, the card emulation segment is expected to account for the largest share in the NFC market in 2026, driven by its widespread adoption in contactless payments, digital wallets, transit ticketing, access control, and digital identification applications. The increasing integration of NFC card emulation into smartphones, smartwatches, and other connected devices is accelerating deployment across banking & finance, transportation, retail, hospitality, and consumer electronics.By vertical, the consumer electronics segment is expected to account for the largest market share in the NFC market in 2032, driven by the widespread integration of NFC technology into smartphones, smartwatches, tablets, laptops, and other connected consumer devices. Growing adoption of NFC-enabled devices for contactless payments, digital wallets, device pairing, authentication, and access control is accelerating segment growth. In addition, rising smartphone and wearable penetration, advances in miniaturized NFC ICs and antennas, and growing demand for seamless device connectivity are supporting the integration of NFC functionality across consumer electronics.By energy source, the light energy harvesting segment is projected to register the highest CAGR during the forecast period, supported by advancements in photovoltaic energy harvesting technologies and increasing deployment of indoor and outdoor battery-free IoT sensing applications.By hardware type, the NFC ICs & antennas segment is expected to account for the largest market share in 2032, driven by their widespread integration into smartphones, wearables, payment terminals, automotive systems, and other NFC-enabled devices. Growing adoption of contactless payments, digital wallets, and connected devices is further increasing demand for NFC ICs and antennas.By region, Asia Pacific held the largest market share of approximately 46% in 2025, supported by rapid adoption of contactless payments, widespread penetration of NFC-enabled smartphones and wearable devices, expanding digital payment infrastructure, and the presence of leading NFC semiconductor and technology providers across China, Japan, South Korea, and India.

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The NFC market is growing as adoption of contactless payments, digital wallets, NFC-enabled smartphones, wearables, and connected devices expands across consumer and commercial sectors. Rising demand for secure, convenient, and seamless contactless communication is accelerating the deployment of NFC solutions for mobile payments, access control, digital authentication, ticketing, product identification, and smart retail applications. Moreover, advancements in NFC controllers, secure elements, tags, readers, antennas, and ultra-low-power semiconductor technologies are improving NFC security, communication performance, device integration, and application flexibility. Increasing investments in digital payment infrastructure, connected automotive systems, smart healthcare, IoT, and digital identification ecosystems are creating significant opportunities for NFC solutions that enable secure transactions, enhance user convenience, and support seamless wireless communication.

Based on product type, the NFC ICs & antennas segment is expected to register the highest CAGR in the NFC market during the forecast period.

The NFC ICs & antennas segment is expected to grow rapidly, driven by rising demand for compact, integrated NFC components across smartphones, wearables, payment terminals, automotive systems, and connected devices. NFC ICs and antennas enable secure, reliable short-range communication for applications such as contactless payments, digital wallets, access control, ticketing, authentication, and device pairing. Their compact form factor and support for low-power wireless communication make them well suited for consumer electronics, smart cards, IoT devices, and automotive applications. These components help manufacturers integrate NFC functionality into increasingly smaller, more connected devices while supporting secure data exchange and contactless transactions. The growing adoption of NFC-enabled smartphones, wearables, and payment terminals further supports segment growth. In addition, advancements in NFC IC integration, antenna miniaturization, energy efficiency, and communication performance are improving device compatibility and enabling broader deployment across applications. The increasing implementation of contactless payment infrastructure, smart retail, digital identification, connected mobility, and product authentication is creating additional growth opportunities. These factors are expected to accelerate the adoption of NFC ICs and antennas and maintain their position as the fastest-growing product type throughout the forecast period.

Based on vertical, the banking & finance segment is expected to register the highest CAGR in the NFC market during the forecast period.

The banking & finance segment is expected to grow rapidly, driven by the increasing adoption of contactless payments, NFC-enabled debit and credit cards, mobile wallets, and NFC-based authentication solutions across banking and financial services. NFC technology enables secure, fast, and convenient transactions among smartphones, payment terminals, cards, and other compatible devices, making it well suited for modern digital payment ecosystems. The growing penetration of smartphones and wearable devices with NFC capabilities is further accelerating the adoption of NFC-based payment solutions and digital banking services. In addition, increasing investments in contactless payment infrastructure, secure authentication, tokenization, and digital identity solutions are creating significant opportunities for NFC technology providers. Rising consumer preference for tap-to-pay transactions, coupled with the expansion of mobile banking and digital wallets, is further supporting segment growth. Advancements in secure elements, NFC controllers, biometric authentication, and transaction security are improving the reliability and security of NFC-enabled financial transactions. These factors are expected to accelerate the deployment of NFC solutions across banking and financial institutions and support the Banking & Finance segment as the fastest-growing vertical throughout the forecast period.

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The Asia Pacific region is expected to account for the largest share of the NFC market during the forecast period.

The region’s strong market position is driven by rapid digitalization, widespread smartphone penetration, growing adoption of contactless payments, and rising investments in digital payment infrastructure. Countries such as China, Japan, South Korea, and India are seeing significant deployment of NFC technology across mobile payments, consumer electronics, retail, transportation, access control, and smart infrastructure applications. The presence of major semiconductor manufacturers, smartphone producers, payment technology providers, and NFC solution developers is supporting the development and commercialization of NFC-enabled products across the region. In addition, the rapid expansion of digital wallets, contactless banking services, transit ticketing, and NFC-enabled wearable devices is increasing NFC adoption. Government initiatives supporting digital payments, financial inclusion, smart cities, and digital identification are further contributing to market development. The growing integration of NFC capabilities into smartphones, payment terminals, wearables, smart cards, automotive systems, and IoT devices is expected to strengthen Asia Pacific’s position and enable the region to maintain the largest share of the global NFC industry throughout the forecast period.

The report profiles key players in NFC companies such as NXP Semiconductors (Netherlands), Broadcom (US), Qualcomm Technologies, Inc. (US), Texas Instruments Incorporated (US), STMicroelectronics (Switzerland), Renesas Electronics Corporation (Japan), ams-OSRAM AG (Austria), Thales (France), and Infineon Technologies AG (Germany). These players have adopted various organic and inorganic growth strategies, including product launches, technology partnerships, research and development investments, strategic collaborations, business expansions, acquisitions, and solution developments to strengthen their market positions and expand their NFC technology portfolios.

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What If Your Selfie Became a Game? DREAMOSIS Turns You and Anything You Own Into a Collectible World

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DREAMOSIS is a new kind of mobile game where your selfie, everyday objects and real-world places become the building blocks of your own evolving collectible universe.

LONDON, Aug. 22, 2026 /PRNewswire/ — Take a selfie. Photograph anything around you. DREAMOSIS turns the combination into something that has never existed before — a unique digital Relic born from you and your world.

London-based Novifolium Ltd has launched DREAMOSIS, a mobile game built around a provocative idea:

What if the main character wasn’t designed by a game studio — because it was you?

Instead of entering somebody else’s predetermined universe, DREAMOSIS asks players to bring their own reality into the game.

Your face. Your possessions. The places you visit.

They become ingredients.

Take a selfie. Pick an object. See what you become.

The core experience starts with something almost everyone already does: taking a selfie.

Players combine a selfie + a photograph of virtually any object + a Dreamdrop discovered within DREAMOSIS.

Then the unexpected happens.

Those ingredients are transformed into a unique digital Relic that becomes part of the player’s collection.

A pair of sunglasses. A coffee cup. A souvenir found halfway around the world. Even something sitting forgotten on your desk.

If you can photograph it, it can become part of your DREAMOSIS world.

Because the ingredients come from the player, two people can play DREAMOSIS and emerge with radically different collections.

Dreamdrops hide parallel versions of the real world

Behind the selfie experience sits another layer: Dreamdrops.

Dreamdrops are collectible discoveries tied to parallel, imagined versions of real locations. Cities become explorable constellations of familiar landmarks, hidden places and unexpected curiosities — each reinterpreted through the DREAMOSIS universe.

A player exploring London, for example, might encounter Dreamdrops connected to places ranging from the British Museum and Highgate Cemetery to Little Venice, Portobello Road and the Barbican Conservatory — alongside more obscure locations waiting to be uncovered.

Some are visible. Others exist only as rumours until discovered.

But finding them is only the beginning.

The Dreamdrop becomes an ingredient. The player provides the selfie and the object. DREAMOSIS turns all three into something personal.

So a discovery associated with a real place can ultimately become a Relic that could belong to only one player.

This isn’t a game world. It’s your world, dreaming.

Traditional games create a universe and ask millions of people to enter it.

DREAMOSIS reverses that relationship.

It takes your face, your objects and echoes of places that actually exist and lets them collide inside a parallel collectible universe.

A journey can leave behind more than photographs.

A random possession can acquire another identity.

And a selfie can become the beginning of something that has never existed before.

The universe has already escaped the screen

DREAMOSIS doesn’t end as an app.

DREAMO — Novifolium’s physical collectible character series — was successfully backed on Kickstarter, demonstrating early interest in bringing the wider universe into physical form.

The relationship works in both directions: DREAMOSIS pulls people, objects and locations into its digital universe, while DREAMO brings characters from that creative world back into physical reality.

Together, the projects point toward a broader ambition:

A world that can move between person, place, screen and shelf.

What if the next entertainment universe is built from its audience?

Generative technology is changing how games, characters and digital worlds can be created.

DREAMOSIS asks a different question:

What happens when the player’s own face, possessions and experiences become the raw material?

Millions of players don’t have to experience exactly the same universe.

They can create millions of different ones.

One selfie. One object. One Dreamdrop. What will you become?

DREAMOSIS — The game doesn’t just give you a world. It dreams yours.

About DREAMOSIS

DREAMOSIS is a mobile interactive entertainment experience developed by Novifolium Ltd. Players combine selfies and photographs of real-world objects with collectible Dreamdrops connected to parallel interpretations of real locations, creating unique digital Relics and personal collections.

About DREAMO

DREAMO is Novifolium’s physical collectible character series. The project was successfully backed through Kickstarter and forms the physical collectible layer of the wider DREAMOSIS universe.

About Novifolium

Novifolium Ltd (Company No. 16788696) is a London-based company developing original entertainment, digital experiences and collectible intellectual property.

DREAMOSIS is available now on iOS and Android:
dreamosis.com/app

Media enquiries:
Novifolium Ltd — hello@novifolium.com

Press Contact: Augustine, https://www.novifolium.com/

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MillworkSuite Launches AI Estimating and Direct-to-CAD Platform That Cuts Drafting Time in Half

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Architectural PDFs become a priced, CAD-ready scope of work in minutes. Free trials and founder consultations at #C1662, Building C, Level 1, IWF Atlanta, August 25–28.

ORLANDO, Fla., Aug. 22, 2026 /PRNewswire/ — MillworkSuite today released its AI estimating and direct-to-drafting platform for millwork and casework manufacturers. The platform reads a set of PDF architectural drawings, returns a priced scope of work, and sends that same scope into HOMAG iX, Microvellum or CabinetVision as cabinet layouts already positioned on the wall. SMI Cabinetry cut its drafting time in half using MillworkSuite. The company will demonstrate the platform at #C1662, Building C, Level 1 at the International Woodworking Fair in Atlanta, August 25–28. Watch an entire drawing set converted to estimates & scope of work in a few minutes; Take a free trial, and book a session with the founder on doubling drafting productivity within two weeks. MillworkSuite product line was developed in collaboration with CLOUDSUFI, their technology partner.

Drafting is the bottleneck
Millwork shops lose jobs to the drafting queue. The demand is there. The queue is weeks deep, and skilled drafters cannot be hired fast enough to shorten it. A shop will estimate ten projects for every one it drafts, and drafting is what decides how much work moves through the building.

The work itself makes it worse. Starting a job in HOMAG iX,  Microvellum or CabinetVision means building the same wall the drafter built last week. Every box gets placed by hand. Every unit takes twenty-odd parameters. After that comes the copying and pasting and nudging until the gaps close, and none of it draws on the judgment a drafter spent years acquiring.

“MillworkSuite started as a drafting tool, not an estimating tool. I have a cabinet shop with a drafting backlog, and no amount of hiring was going to fix it fast enough. The estimating front end exists because you cannot automate a drafting package from drawings no one has scoped yet — but drafting is the bottleneck, and it always was. Getting the grunt work off of a drafter and doubling their productivity is worth more to a millwork shop than anything I could do on the estimating side alone. CLOUDSUFI helped accelerate our vision and launch MillworkSuite today. ” — Rob Hull, Founder, MillworkSuite

What direct-to-drafting changes
MillworkSuite exports an entire elevation in one pass. Every cabinet lands on the wall where the architect drew it. The same scope drives the estimate and the CAD export, so a project gets measured once instead of three times.

Drafters keep the work that needs them: banners, labeling, material breakouts, material lists and custom items. The repetitive build-up is what the platform takes off their desk.

Built only for millwork
Most takeoff tools serve construction broadly. MillworkSuite serves one trade. It covers uppers, bases, countertops, vanities, toe kicks and soffits, and the drafting logic behind them.

Platform capabilities

Drafting export

The whole elevation exports in one pass. Every cabinet sits on the wall as drawn.
Sizes adjusted during estimating carry through to CAD. Units arrive at the confirmed width, height and depth.
A mapping table links detected millwork types to the shop’s own HOMAG iX, Microvellum or CabinetVision product types.
Narrow a base cabinet and the adjacent units shift to close the gap. No manual re-alignment.
Project data is encrypted. MillworkSuite cannot access it.

Estimating
The estimating side feeds the export. On import, the platform renames every sheet and groups it by drawing set. It then scans the set for room names, drawing scales and millwork types, and ties each elevation marker to the sheet it references. Dimensions and areas are computed from page scale and totaled across sheets. The shop sets its own material, labor and overhead rates and applies discounts by line item, by category, or across the board. The priced estimate becomes a submission-ready scope of work, and nothing gets keyed in twice. Revision sets (CCDs, addenda, re-issues) are grouped by sheet number against the originals, so changes surface before drafting starts.

Availability and pricing
MillworkSuite is generally available now. Subscription pricing is tiered by capability.

Takeoff covers estimating and takeoff only, sold exclusively through authorized partners.
Starter and Premium add direct-to-CAD drafting export, sold direct or through the partner channel.
Enterprise configurations are built for shops with high estimating and drafting volume.

Annual pre-payment carries a discount. New customers go through a structured onboarding period: pricing catalog setup, CAD library mapping and team training.

See it live at IWF Atlanta

#C1662, Building C, Level 1, Georgia World Congress Center, August 25–28
Live demonstrations from 8am to 5pm daily
See live drawing set converted into estimates using AI. Register at millworksuite.com.
A free working session on getting twice the drafting output from the drafters already on staff
Exclusive Show Offer: Stop by our booth for a live demonstration of MillworkSuite. Discover how our AI turns architectural drawings into Estimates and detailed Scope of Work in just a few minutes; then seamlessly export them to your preferred CAD system with a single click.

About MillworkSuite
MillworkSuite is an AI-powered estimating and direct-to-drafting platform built exclusively for millwork and casework manufacturers. It exports directly to HOMAG iX, Microvellum and CabinetVision. The company is headquartered in Orlando, Florida. Visit www.millworksuite.com

Technology partner
CLOUDSUFI, an AI-native technology company, developed and trained custom open-weight models for MillworkSuite.

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Genye Technology Opens New LA-Area Branch and Technology Demonstration Center in Southern California

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FONTANA, Calif., Aug. 22, 2026 /PRNewswire/ — Genye Technology today announced the official opening of its new LA-area branch and technology demonstration center at 8655 Beech Ave, Fontana, California 92336. Located within the greater Los Angeles metropolitan area,the new facility brings technology demonstration, application testing, customer engagement, and localized processing and assembly together under one roof. The opening marks a concrete step in Genye’s strategy to build a lasting North American presence and deliver localized support to customers throughout the region.

For Genye, the choice of Los Angeles was deliberate. The facility is located in Southern California’s Inland Empire, at the center of one of the most active logistics and distribution corridors in the United States, with major parcel, e-commerce, and freight operations concentrated within a short drive. The new facility allows Genye’s team to serve customers across the western United States from a base that is already deeply integrated into the region’s logistics network — and to do so in the same time zone as the operations it supports.

Customers and partners attending the opening event experienced Genye’s equipment firsthand, observed live sorting demonstrations, and engaged directly with the company’s engineering team to discuss specific application scenarios and operational requirements.

A Full Afternoon of Demonstrations and Dialogue

The opening event on August 18 drew customers and partners from across the logistics, e-commerce, and parcel distribution sectors. The program ran from early afternoon through late afternoon, starting with a welcome reception that gave early arrivals time to tour the facility, followed by an opening ceremony, a company introduction, an extended product showcase, an interactive Q&A session, a networking reception, and closing remarks.

The product showcase, the centerpiece of the afternoon, ran for over an hour. Attendees watched Genye’s systems process parcels in live operation, compared performance across different handling scenarios, and worked through configuration questions with the on-site engineering team. The Q&A session that followed covered system throughput, deployment timelines, integration requirements, and after-sales support arrangements. The networking reception that closed the day gave attendees and Genye’s team room for one-on-one follow-ups on potential projects — several of which are already being scoped for further discussion.

Among the attendees were Rockwell Automation, WINIT CORPORATION, Thunder International Group, and J&T International (commonly referred to as J&T), who observed live-equipment demonstrations and held in-depth technical discussions with Genye’s engineers on potential system configurations tailored to their operational requirements.

This event marked the first opportunity for many guests to witness Genye’s solutions in live operation within North America. Previously, customers evaluating Genye’s systems had to travel overseas to our manufacturing base, or rely solely on video walk-throughs and reference site visits. The Los Angeles facility eliminates this barrier. It enables regional end-users to view, inspect and test our equipment locally. For numerous projects, this hands-on, on-site experience proves to be the critical driver for moving projects forward.

Three Core Systems on Display at the Demonstration Center

The demonstration center currently features three of Genye’s core logistics automation systems, installed and running under realistic parcel handling conditions: the Mini Loop Cross-Belt Sorter, the 3D Sorter, and the Singulator with narrow-belt sorter.

Each system is set up to handle parcels the way they would in a live operation, allowing visitors to evaluate real performance rather than theoretical specifications. Visitors can observe sorting accuracy, throughput under continuous operation, and how each system handles variations in parcel size and flow. They can also explore different automation configurations and assess how each technology fits their specific operations — whether in e-commerce fulfillment, parcel distribution, or high-throughput sorting.

The three systems on display illustrate two sides of Genye’s automation portfolio. The Mini Loop Cross-Belt Sorter and the 3D Sorter are sorting solutions designed for different parcel handling scenarios — giving visitors a direct way to compare configurations and see which approach fits their operation’s throughput, parcel mix, and available space. The Singulator with narrow-belt sorter, in turn, is a core module of Genye’s fully automatic induction system: it takes an irregular inbound parcel flow and turns it into a controlled, single-file stream ready for downstream sortation. Together, the three systems give visitors a practical view of how an automated operation can be built up step by step — and equally important, where automation can be introduced first to deliver the fastest return on investment.

The hands-on nature of the center matters for a practical reason. Logistics automation decisions are high-stakes investments, and operators rarely commit based on spec sheets alone. Being able to bring their own parcel profiles, run them through a live system, and see the results on-site gives customers a level of confidence that remote sales discussions cannot provide. For Genye, the center also shortens the sales cycle: technical questions that would normally require a trip to the manufacturing facility can now be answered locally.

The center also creates a direct feedback loop between Genye’s R&D teams and the North American market. Feedback from hands-on testing and customer discussions flows directly back to product development, speeding up solution validation and keeping product direction aligned with what operators actually need on the ground.

A Stronger Local Presence for North American Customers

The new LA-area branch reflects Genye’s commitment to staying close to its North American customers — from initial evaluation through installation and after-sales support.

As automation adoption accelerates across North America, logistics operators increasingly need more than advanced equipment. They need responsive local support throughout project implementation and operation: someone on the ground during installation, fast access to spare parts, and engineering teams that can respond without the friction of time zones and long-distance coordination. In a market where downtime translates directly into cost, the ability to respond quickly is often as important as the performance of the equipment itself.

The industry context makes this particularly relevant. North American parcel volumes continue to climb year over year, e-commerce penetration keeps pushing fulfillment operations toward higher throughput, and labor markets remain tight in key distribution regions. These forces are driving logistics operators of all sizes — from regional carriers to national networks — to evaluate automation more seriously than ever. But the decision to automate is only the first step; successful projects depend on implementation quality, integration with existing operations, and reliable support once the system is running. That is where a local partner makes the difference between a smooth rollout and a project that stalls.

The Los Angeles facility addresses exactly that. It offers a dedicated space for customer visits, equipment demonstrations, technical discussions, and solution testing. Located in the Inland Empire — one of North America’s busiest logistics corridors, home to some of the region’s largest distribution hubs — the facility puts Genye in the heart of the very operations it serves. Localized processing and assembly capabilities further improve project flexibility and shorten lead times for North American customers.

With a permanent U.S. presence, Genye gives customers and partners direct access to local technical resources, shorter communication paths, and ongoing support at every stage of their automation projects — from the first evaluation, through installation and commissioning, and into day-to-day operation. For existing customers in North America, the new branch also means faster access to Genye’s engineering expertise and a simpler path for system upgrades, expansions, and service support.

Twelve Years of Global Experience, Backed by a Full In-House Capability Chain

Founded in 2014, Genye Technology designs and manufactures intelligent logistics automation systems — including sorting, feeding, and integrated material handling technologies — for the global logistics industry. The company’s product portfolio spans parcel feeding and singulation, sorting, and complete material handling integration, covering the full operational workflow from induction to sortation.

More than 4,000 Genye automation systems have been deployed worldwide. The company employs over 100 engineers and operates a 30,000-square-meter production facility, with in-house capabilities covering solution design, manufacturing, installation, commissioning, and after-sales service. Keeping these capabilities in-house matters: it means customers deal with a single accountable partner from system design through handover, rather than coordinating between separate vendors for hardware, software, and integration.

The engineering depth behind those numbers is worth noting. Genye’s team of more than 100 engineers covers mechanical design, control systems, software, and project management, allowing the company to take on complex integrations that combine multiple technologies into a single automated operation. From a single sorting line to a fully integrated parcel handling system, Genye can design, build, and commission the complete solution.

Over the past twelve years, Genye has delivered systems across a broad range of operating environments — from high-volume e-commerce fulfillment centers running around the clock, to regional parcel hubs, to specialized sortation lines for specific parcel profiles. That breadth of experience shows up in how the company approaches new projects: the engineering team draws on proven configurations from similar deployments, then adapts them to the customer’s specific throughput, parcel mix, and facility constraints. For customers evaluating automation for the first time, this reference base shortens the path from requirement to a working, commissioned system.

Genye’s projects and service network span North America, South America, Europe, the Middle East, Southeast Asia, and Africa. The company had already served customers across the United States, Canada, and Mexico from its global base. The new new LA-area branch upgrades that remote collaboration into local operations — North American customers no longer need to coordinate across time zones or wait for parts to cross an ocean; project progress and service response will be measurably faster.

A Long-Term Commitment to the North American Market

The Los Angeles facility is not just a new office — it is a long-term investment in North American operations. Genye will continue building local capabilities, with technology demonstration, testing, and localized processing and assembly already in place, and will keep expanding a complete local service system covering sales, delivery, and after-sales support.

The company’s roadmap for the region is deliberate. With the demonstration and service base and localized processing and assembly already in place, Genye gives customers a place to evaluate equipment, a local team to support them, and shorter lead times through local manufacturing. Beyond that, Genye will continue to expand the local team and deepen its service capabilities as the customer base in the region grows.

Genye will also deepen its partnerships with North American customers and partners, bringing its automation technologies closer to the operators who rely on them. The company’s approach to the region is built on the same principle that has guided its growth elsewhere: prove the value with real deployments, then grow alongside the customer.

The new branch also strengthens Genye’s global service network as a whole. The demonstration center, the engineering resources behind it, and the manufacturing base overseas are connected — a project supported locally in North America draws on the same engineering knowledge, quality standards, and reference base that have driven more than 4,000 deployments worldwide. For customers, that combination of global experience and local presence is exactly what a long-term automation partnership requires.

As logistics operators push for greater efficiency and throughput, Genye will keep advancing its automation technologies and expanding its service network to meet that demand — wherever customers operate. The pressures driving automation adoption — labor availability, rising throughput expectations, the need for consistent accuracy at scale — are not going away, and Genye intends to be a partner North American operators can count on as those pressures intensify.

The new LA-area branch marks the next step in Genye’s global growth and a concrete commitment to the North American logistics market. From this new base, Genye will continue to bring its technical capabilities, engineering resources, and service network closer to its customers across North America.

About Genye Technology

Founded in 2014, Genye Technology specializes in intelligent logistics automation solutions, providing automated sorting systems and parcel handling technologies for logistics operators worldwide. With more than 4,000 systems deployed globally, Genye supports customers across North America, South America, Europe, the Middle East, Southeast Asia, and Africa through integrated capabilities in R&D, manufacturing, installation, and after-sales service.

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