The second wave of Spiro’s Experiential Marketing Impact Report (EMIR) moves beyond whether experiences work to identifying the design choices most closely associated with trust, connection and purchase intent.

LAS VEGAS, Sept. 24, 2026 /PRNewswire/ — Spiro®, a global experiential agency, today released EMIR: The Deeper Dive, the second wave of its Experiential Marketing Impact Report (EMIR), which examines how live experiences influence people and business outcomes.

The inaugural 2025 report established the business case for experiential, finding meaningful relationships between live experiences and outcomes including trust, advocacy, purchase intent and action.

Now, The Deeper Dive asks the next question: What makes some experiences work harder than others?

Based on research with 2,000 additional B2B and B2C live-event attendees, the report looks more closely at the design choices behind an experience and how those decisions relate to what people think, feel and do afterward.

“Marketers already know a great experience can be powerful. The harder questions are why it worked, what actually mattered and whether you can do it again,” said Carley Faircloth-Kilmurray, Global Chief Marketing, Strategy & Brand Experiences Officer at Spiro.

Spiro calls this the Effectiveness Era: moving the industry conversation from proving experiential works to understanding why it works and how to make it work better.

“If we understand more about what makes experiences effective, we can bring that evidence into the strategy and design process from the beginning, and make stronger decisions about the experiences we create,” said Faircloth-Kilmurray.

Among the findings:

People trust people. Knowledgeable staff increased brand trust for 43% of attendees, while 54% engaged by talking with a real person.

Clarity earns attention. 40% said a clear, easy-to-understand benefit made an experience worth their time.

Participation builds intent. Hands-on participation was associated with substantially higher purchase intent, with 85% of deeply engaged attendees reporting they were more likely to purchase.

“This research gives teams a stronger foundation for deciding what to prioritize, what to measure and what to change next time,” said Beki Winchel, VP, Marketing at Spiro. “The more we learn about what works, the better we can get at designing for it.”

From Research to Practical Application

The growing EMIR toolkit helps experiential marketers put the research to work, with a Maturity Assessment Workbook to identify where they can improve, plus a Finance Conversation Guide to build stronger internal investment conversations.

To download EMIR: The Deeper Dive and explore the strategic EMIR toolkit, visit Spiro.com.

About Spiro

Spiro is a global experiential agency built around a simple belief: great experiences create stronger bonds between brands and customers. We call that Brand Gravity™. Through strategy, creativity, production and measurement, Spiro creates experiences that strengthen those relationships and turn them into meaningful customer and business outcomes. Learn more at spiro.com.

Media Contact
Melissa Burns
Senior Director of Marketing
mburns@thisisspiro.com

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AI File Renaming, AI File Validator and AI File Routing agents remove repetitive document work inside firms’ existing workflow

ATLANTA, Sept. 24, 2026 /PRNewswire/ — Financial Cents today announced the launch of three AI agents — AI File Renaming, AI File Validator and AI File Routing — that remove repetitive document work from accounting and bookkeeping firms’ daily workflow. All three are available free on every Financial Cents plan, bringing effortless AI functionality to thousands of accounting and bookkeeping firms across North America.

The launch comes as small firms report a widening gap between using AI and getting value from it. In Financial Cents’ recently released State of AI in Bookkeeping & Accounting: 2026 Report — based on the company’s original survey of nearly 500 accounting and bookkeeping professionals across North America — 95% of firms said they are already using AI in some capacity, yet only about one in five could point to a clear, measurable return. The most-cited barrier to getting more value out of AI wasn’t cost, trust or skepticism, but the time required to learn and roll out a new tool.

Financial Cents built its agents around that specific problem. Rather than asking firms to adopt a new system or design an implementation plan, the agents work instantly inside the workflows teams already use, and each firm decides how much the agents handle on their own.

“Almost every firm we surveyed is already using AI, but very few are getting measurable value from it,” said Shahram Zarshenas, co-founder and CEO of Financial Cents. “The holdup isn’t skepticism, but time. That’s why we built these agents on the simple belief that good AI should ask nothing of you and your team. It shouldn’t require a new rollout, a separate workflow or a formal training day. It should immediately take repetitive work off your team’s plate, making that work better instead of just faster. And you should always stay in control of any work with your name on it.”

AI File Renaming addresses the daily nuisance of sifting through confusing file names in search of the correct document, and then having to rename the file by hand once you locate the one you need. This agent scans each file the moment the client uploads it and applies the firm’s naming convention automatically, while preserving the original file name as part of the historical record. Firms can choose to have the agent save new names independently or wait for a human to approve the suggestions first.

AI File Validator targets incorrect documents. Often, when a client uploads the wrong file (e.g., the wrong type or wrong period), no one notices until a staff member opens it hours or days later, by which point the work has already stalled. This agent checks each document against the request and accounting period at the moment of upload, gives the client clear feedback in the portal if a file appears to be incorrect and lets them fix it on the spot before it ever reaches the firm’s team.

AI File Routing tackles the busywork of sorting client uploads into the right folders by hand. This agent reads each uploaded file the moment it lands on a client task, matches it to how that client’s folders are already organized and files a copy in the best-fit folder while leaving the original on the task — automatically when it’s confident, or as a suggestion staff approve first.

Across all three agents, Financial Cents keeps the firm in control by surfacing what the agents are doing, flagging low-confidence decisions for review and leaving the final call to the team. The agents run inside Financial Cents, which is SOC 2 certified and encrypts data in transit and at rest.

The launch is part of a broader effort to give small firms an honest, practical view of AI. Alongside the agents and the newly released research report, Financial Cents also recently published the AI edition of Two Cents Magazine, featuring insights from industry experts and real firm owners, operators and staff across roles, firm sizes and locations. The goal is to give accounting and bookkeeping professionals at small and growing firms a clear look at what’s truly useful, what’s noise and how AI actually helps at this scale.

“The most important thing a firm can do right now is stay curious and keep human judgment in the loop,” Zarshenas added. “That’s what the research and this issue of the magazine are really about: cutting through the noise so firm owners can see what’s working for firms like theirs and decide for themselves what the right approach is.”

AI File Renaming, AI File Validator and AI File Routing are available now, free on every Financial Cents plan. Existing customers can turn them on under Settings > AI Agents, and firms new to Financial Cents can start a 14-day free trial at financial-cents.com. Learn more about all of Financial Cents’ AI features at financial-cents.com/artificial-intelligence.

About Financial Cents
Financial Cents is a leading practice management platform built to help accounting and bookkeeping firms streamline workflows, improve collaboration and scale without chaos. Thousands of firms across North America rely on Financial Cents to manage their work, clients and teams in one place. Learn more at financial-cents.com.

Media Contact

marketing@financial-cents.com

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Senior appointments bring experience across institutional finance, asset management, investment products, and decentralized markets.

SAN MATEO, Calif., Sept. 24, 2026 /PRNewswire/ — Dinari, a financial infrastructure company enabling the issuance, distribution and trading of tokenized equities, today announced the appointment of Umair Dandia, Vera Wang, and Isha Varshney to its business development team. The appointments strengthen Dinari’s team across the institutions and markets driving adoption of tokenized equities, from broker-dealers and asset managers to digital asset platforms and protocols.

The appointments expand Dinari’s business development organization across three areas central to the company’s institutional strategy: integrating tokenized equities into existing financial institutions, enabling new investment products built with tokenized securities, and extending their utility across decentralized markets. Each appointment brings experience directly aligned with these areas of growth:

Umair Dandia, VP of Institutional Solutions, brings more than two decades of experience across investment products and asset management, including a combined 18 years with Goldman Sachs and State Street. At Goldman, he launched active fixed income and equity ETFs representing more than $13 billion in assets under management; at State Street, he managed strategic sub-advisory and index relationships. He joins Dinari to work with asset managers and financial institutions developing and distributing investment products using tokenized securities infrastructure.

Vera Wang, VP of Institutional Business, will lead the expansion of Dinari’s relationships with broker-dealers, financial institutions and other institutional market participants. Wang previously advised global financial institutions on digital asset strategy and product implementation at McKinsey. Prior, she worked at JPMorgan, supporting Asian family offices investing in U.S. markets, and led US digital assets initiatives in-house at a large Hong Kong-based family office.

Isha Varshney, VP of Partnerships, will lead Dinari’s partnerships across decentralized financial markets and international fintechs, expanding the integration and utility of dShares™ across new markets, platforms and trading venues. Varshney most recently served as Head of Revenue Operations at Artemis and previously led ecosystem strategy and partnerships at the Celo Foundation, focused on expanding the network’s institutional and developer ecosystem. Earlier in her career, she co-founded Wealth Boost Investments, where she served as COO, and held roles in banking at M Holdings and private equity at Westmont.

The appointments come as financial institutions increasingly evaluate tokenization across brokerage, asset management and digital asset markets. With the market for tokenized real-world assets projected to reach $14 trillion by 2030, institutions are building the products and distribution channels to participate in this growing market.

Following its U.S. launch in August, Dinari now provides more than 700 tokenized U.S. stocks and ETFs, including the entire S&P 500, to eligible investors in the United States and more than 85 jurisdictions globally. Its infrastructure enables broker-dealers, fintechs, wallets, exchanges and other financial institutions to integrate tokenized equities directly into their products and platforms.

Dinari has built its tokenization infrastructure to carry the rights and economic characteristics of traditional securities, including dividends, voting and corporate actions, into new models for distribution, trading and investment products. The expanded business development team will focus on bringing that infrastructure to a broader range of broker-dealers, asset managers and financial platforms.

About Dinari
Dinari is a financial infrastructure company enabling the issuance, distribution and trading of tokenized equities. Through dShares™, Dinari provides investors and financial institutions access to more than 700 tokenized U.S. stocks and ETFs through a custodial model designed to preserve the rights and protections of traditional securities. dShares™ are available to eligible investors in the United States and 85+ international jurisdictions. Dinari is an SEC-registered transfer agent, and Dinari Securities LLC is a FINRA member broker-dealer.

Media Contact
Kayla Gill | VP of Marketing and Communications
kayla.gill@dinari.com 

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