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Unlocking Gen Z Secrets: Vital Insights for Today’s Marketers

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Hoffman York’s Latest Study Balances Realism with Hope, Shedding Light on Gen Z’s Pessimistic Outlook

MILWAUKEE, Feb. 22, 2024 /PRNewswire-PRWeb/ — Hoffman York, a leading full-service advertising agency, has unveiled the groundbreaking study, Gen Z Unraveled: A marketer’s guide to understanding the misunderstood generation. This definitive guide offers an in-depth exploration of Generation Z—the influential cohort born between 1997 and 2012. Holding the position as the second-largest generation and wielding a substantial $360 billion in buying power, Gen Z stands as a formidable force shaping current and future market trends. By analyzing responses from a comprehensive survey of more than 1,300 individuals within this demographic, Hoffman York provides essential insights, enabling marketers to connect with and effectively engage this vital and dynamic segment of the consumer population.

“Our research into Gen Z not only highlights the complexity and diversity of this generation, but also underscores their growing buying power and influence.”

Matt Hogan, Director of Insights at Hoffman York, emphasizes the study’s findings, stating, “Our research into Gen Z not only highlights the complexity and diversity of this generation, but also underscores their growing buying power and influence. For marketers, these insights provide a pivotal guide to understanding a generation that is instrumental in shaping both current and future market trends.”

Navigating the Complexity of Gen Z: Evolving Needs and Values

Gen Z’s journey from adolescence to adulthood encompasses a wide array of life stages, presenting unique challenges for marketers. They comprise individuals in middle school to those entering the workforce. As digital natives who have grown up with the Internet, smartphones, and social media, their digital fluency and desire for authenticity emphasize the need for flexible and innovative marketing strategies.

Realism and Aspiration: Crafting Authentic Marketing Messages

Facing uncertainty about their future, Gen Z reveals a blend of pessimism and optimism. With only 31% describing themselves as happy and a mere 32% optimistic about their future, they are pragmatic by nature. However, 35% of this group also sees themselves as entrepreneurial and 43% as intelligent, calling for marketing that acknowledges real-world challenges while inspiring hope.

Hogan adds, “To truly engage Gen Z, our marketing must mirror their reality and aspirations. It’s crucial to craft messages that not only resonate with their current state but also empower their future ambitions.”

The Power of Personalization and Sustainability in Shopping

Gen Z’s preference for personalized experiences and sustainable products marks a shift towards conscious consumerism. Their strong preference for brands that offer personal recommendations (26%) and products that prioritize environmental sustainability (75%), underscores the importance of aligning marketing strategies with personal values and environmental responsibility.

Navigating the Social Media Landscape with Gen Z

Social media’s role in Gen Z’s daily life is significant, with specific nuances in their engagement with content and brands. The high usage rates on platforms like YouTube (88%), Instagram (81%), TikTok (80%), and Snapchat (78%), coupled with 42% using social media as their main news source, highlight the impact of digital platforms on their worldview. Marketers must focus on genuine connections and positive messaging to resonate with this audience.

Hogan emphasizes, “In the digital age, authenticity wins. Our approach to Gen Z on social media should be rooted in realness and relevance to truly engage them.”

Engaging Gen Z Through Diverse Content and Influencer Marketing

Gen Z’s diverse content consumption habits and responsiveness to influencer marketing present new opportunities for brands. This generation’s heavy use of streaming services, with more than eight platforms used on average, and their clear preference for certain types of programming, such as food competitions (37%) and reality dating shows (25%), indicate traditional marketing strategies may need adjustment to cater to their preferences.

For a deeper dive into these insights and to explore the full range of findings, visit www.hoffmanyork.com.

About Hoffman York

Hoffman York is a full-service, independent advertising and marketing communications agency located in Milwaukee’s Third Ward. The agency offers a full suite of award-winning services, including advertising, digital strategy and development, earned and social media, media planning and buying, analytics and more. Visit hoffmanyork.com or follow them on LinkedIn, Twitter, Facebook, and Facebook, and Instagram.

Media Contact

Marlaina Quintana, Hoffman York, 1 (719) 252-8346, mquintana@hoffmanyork.com, https://www.hoffmanyork.com/

Lauren Van Dijk, Hoffman York, 1 (312) 215-5822, lvandijk@hoffmanyork.com, https://www.hoffmanyork.com/

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SOURCE Hoffman York

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TiTE x IHT 2026: The Definitive Hub for Taiwan’s Hardware Manufacturing Excellence

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TAICHUNG, May 6, 2026 /PRNewswire/ — When sourcing from Taiwan, location is the ultimate strategic advantage. Don’t be misled by smaller, general trade shows held in city centers like Taipei. To truly connect with the source, you must go where the products are born. TiTE x IHT (Oct 20-22, 2026) in Taichung is the undisputed largest and most vital hardware industrial expo on the island. Hosted directly in the heart of Taiwan’s precision manufacturing cluster, this event features 1,000+ booths and 500+ top-tier manufacturers, offering a scale and industrial depth that no other exhibition can replicate.

Why Global Buyers Choose the Taichung Source Over Urban Trade Shows:

The Revolutionary “Exhibition as Factory” Model: Taichung is the global epicenter for hardware, home to 70% of Taiwan’s industry output. Our unique location enables the “30-Minute Sourcing Circle.” This allows you to verify high-end samples on the show floor in the morning and audit world-class production lines by the afternoon. By eliminating the travel gap between the booth and the factory, we reduce traditional procurement cycles from weeks to hours, providing unmatched transparency for R&D, capacity assessment, and quality control.ESG & CBAM Compliance for Western Markets: As the EU’s Carbon Border Adjustment Mechanism (CBAM) and global ESG mandates reshape trade, our exhibitors are already ahead of the curve. Discover CBAM-ready solutions and green manufacturing processes specifically designed to meet the strict sustainability requirements of the European and American markets. We provide more than just tools; we provide carbon-footprint-managed resilience for your brand.AI-Driven Smart Manufacturing: Address global labor shortages and rising costs with Taiwan’s latest innovations. The 2026 expo focuses on “AI Empowerment,” showcasing collaborative robotics, automated digital inspection, and data-driven supply chain management. These technologies ensure lead-time stability and high-precision consistency for premium global brand owners.Direct Sourcing & Global Matchmaking: Skip the middlemen and trading agencies. Our “Global Buyer Day” offers exclusive, pre-arranged matchmaking with the actual OEMs/ODMs. This is the primary decision-making platform for major distributors seeking resilient, direct-to-factory partnerships that guarantee the best pricing and priority production slots.

Experience the synergy of smart manufacturing and global trade. Stop at the source—where the world’s hardware is actually built. Secure your competitive edge in the true heart of the industry.

【TiTE x IHT】

Date: October 20-22, 2026Venue: TICEC, Taichung, TaiwanRegister Now: https://accu.ps/g8MZ1SHousing Subsidy: https://forms.gle/34VHVxSrEw7g8GxDAOfficial Website: https://www.hardwareexpotw.com

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SOURCE TiTE x IHT

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KIST Accelerates U.S. Expansion of Quantum Deep-Tech Startups Through SelectUSA 2026

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SEOUL, South Korea, May 5, 2026 /PRNewswire/ — The Korea Institute of Science and Technology (KIST) President Oh Sang-rok announced that it will participate in the SelectUSA Investment Summit 2026 as part of a Korean delegation, together with quantum technology startups supported by the Ministry of SMEs and Startups under the Deeptech Project (DIPS).

The initiative, supported by South Korea’s Ministry of SMEs and Startups (MSS), is part of the government’s “Deeptech Incubator Project for Startups” (DIPS) initiative, which aims to nurture globally competitive deep-tech ventures.

KIST, which serves as the lead institution for the quantum technology sector under the program, said it will oversee the global commercialization efforts of participating firms. In particular, the “Global Bridge Program,” jointly developed with the U.S. Embassy in Korea in September 2025, is an official program designed to generate tangible overseas expansion outcomes by linking investment attraction with local market entry through diplomatic channels.

Organized by the U.S. Department of Commerce, the SelectUSA Investment Summit is the largest investment promotion event in the US, connecting international startups with venture capital firms, corporate investors and state-level economic development agencies.

It serves as an execution-oriented platform that extends to investment, corporate establishment, site selection, and tax incentives, and is considered a key entry gateway for deep-tech companies, including those in quantum technology.

KIST said participation in the summit is particularly significant for deep-tech sectors such as quantum technology, where access to the US innovation ecosystem is seen as key to growth.

The program is conducted in two stages. From April 30 to May 1, companies took part in a spin-off program hosted by the State of Maryland, which included visits to research institutions and tours of the regional quantum technology ecosystem.

During this period, the delegation also conducted localized activities with the Maryland state government and its economic development agencies, focusing on investment attraction, corporate collaboration, and joint R&D. In addition, on May 5, the delegation held discussions with U.S. Department of Commerce Deputy Secretary William Kimmitt on potential areas of cooperation.

The delegation will also meet officials from Fairfax County Government to explore collaboration and investment opportunities.

The main summit, currently ongoing from May 3 to May 6, features exhibitions, pitching sessions and meetings with US state representatives, with participating firms expected to engage in discussions on investment and market entry.

The delegation is structured to encompass the entire quantum industry rather than a single technology domain.

The Korean delegation comprises five startups, alongside Kyung Hee University Department of Future Science & Technology Commercialization Policy and Entrepreneurship, with approximately 20 participants forming an integrated ecosystem that combines research institutes, academia, and startups, enabling a full-cycle support system from technology validation to commercialization and global expansion.

One of the firms, OptiQ-Labs, was selected for an official pitching session on May 4, where it presented its laser-based optical modules designed for ion-trap quantum computing systems.

This highly competitive program selects only around 100 companies from more than 20,000 applicants worldwide. If selected as the winner of the pitching session, the company will receive follow-up meetings with U.S. state governments and economic development agencies, access to global investor networks, support for local entity establishment, and connections to site selection and tax incentive programs.

Other participating companies include QUAD, which develops single-photon detection technology; SLEEX, focused on underwater sensing; Elixir (StatUp AI), which works on quantum-classical hybrid algorithms for healthcare; and SQK (QMEDIC), specializing in physics-based imaging solutions.

KIST Project Director, Kang Sunjoon, said, “This program represents a critical milestone for Korean quantum startups to directly connect with global investors and industry ecosystems. Via the DIPS program, we are actively promoting the global commercialization of quantum technologies.”

Through its participation in SelectUSA, KIST has established a package-type global expansion model that integrates technology validation, investment attraction, and U.S. market entry.

The summit serves as a turning point for South Korea’s quantum sector, enabling startups to move into the next phase of validation, investment, and overseas expansion.

For more information, visit https://eng.kist.re.kr/.

About KIST 

KIST was established in 1966 as the first government-funded research institute in South Korea. KIST now strives to solve national and social challenges and secure growth engines through leading and innovative research.

About Participating Quantum Startups

QUAD, led by Chief Executive Officer, Oh Byung-doo, develops quantum sensing technologies based on superconducting nanowire single-photon detectors (SNSPDs), offering high sensitivity and precision with applications spanning quantum communication, quantum computing, semiconductor inspection, and defense.

SLEEX is developing an advanced perception technology that combines quantum LiDAR and electric field sensing to overcome limitations of existing underwater sensors, particularly by eliminating blind zones within the 0–2 meter range, with strong potential in autonomous navigation, maritime security, and defense, with Lee Jeho at the helm as Chief Executive Officer.  (https://www.thesleex.com)

Elixir, headed by Chief Executive Officer Jang Jung-kwon, develops a drug discovery and biomarker analysis platform based on quantum-classical hybrid algorithms, targeting the precision medicine market through the integration of bioinformatics and quantum machine learning. (statupai.com)

SQK develops medical imaging AI based on quantum-physics constraints, addressing the hallucination issues of conventional AI by ensuring physical consistency in CT and MRI reconstruction. Under the leadership of Chief Executive Officer Kim Yoon-hak, SQK is improving reliability and reducing the need for re-scans in clinical settings. (www.sqkcloud.com)

View original content to download multimedia:https://www.prnewswire.com/news-releases/kist-accelerates-us-expansion-of-quantum-deep-tech-startups-through-selectusa-2026-302763636.html

SOURCE The Korea Institute of Science and Technology (KIST)

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Former Visa Asia Pacific Executive David Tay Joins YeahPay as Global Vice President

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SINGAPORE, May 6, 2026 /PRNewswire/ — YeahPay, the international payment brand under YEAHKA (9923.HK), has appointed David Tay, a former senior executive at Visa Asia Pacific, as Global Vice President, tasking him with overseeing the strategic direction and product ecosystem development of YEAHKA’s overseas payment business. The appointment comes as global digital trade enters a new phase defined by ecosystem integration, with payment infrastructure undergoing a generational shift in acceleration.

David Tay, a Singaporean national, is a rising leader in the payments industry. During his career at Visa, David played a key role in driving business growth across multiple Southeast Asian markets, demonstrating early promise in commercial insight and innovation. He subsequently moved into Visa’s Innovation division, where he rose to serve as Head of Innovation, leading Visa Pacific’s product innovation and new business.

In that capacity, David led the commercialization of cutting-edge payment paradigms including Visa Flex Credential and Pay by Palm. He was also involved in the evaluation and governance of strategic partners across the region, accumulating deep expertise in collaborating with banks, fintechs, and large-scale enterprise merchants.

David’s track record spans the full go-to-market lifecycle, from concept to pilot to scale, as well as deep capabilities in cross-institutional partnerships and ecosystem development. His appointment comes at an inflection point for YEAHKA’s international expansion. According to YEAHKA’s 2025 annual report, its overseas business delivered full-year Gross Payment Volume (GPV) surpassing RMB 5 billion, representing a 323.3% year-on-year surge from RMB 1.1 billion in 2024.

View original content:https://www.prnewswire.com/apac/news-releases/former-visa-asia-pacific-executive-david-tay-joins-yeahpay-as-global-vice-president-302763652.html

SOURCE Yeahka

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