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Government of Canada welcomes Rio Tinto project that will reduce GHG emissions and expand manufacturing of low-carbon aluminum

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Rio Tinto continues to position itself as a key player in the global low-carbon economy

JONQUIÈRE, QC, June 28, 2024 /CNW/ – Decarbonizing the production of critical minerals and metals is essential to achieving Canada’s climate goals. Canada is the fourth-largest producer of primary aluminum in the world. As a long-standing supplier of strategic metals to the United States and across the North American industrial supply base, Canada must ensure that it can continue to provide aluminum products to critical sectors such as automotive and transportation, energy, and infrastructure. By supporting clean technologies and advanced manufacturing, the government will continue creating good middle-class jobs, strengthening our economy and building a greener future for all Canadians.

Today, the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, welcomed Rio Tinto’s plan to expand production capacity for low-carbon aluminum in Canada. This project is another key step in the implementation of the groundbreaking ELYSIS™ smelting technology across Rio Tinto operations in the province of Quebec.

Once fully developed and implemented, the ELYSIS™ technology would eliminate almost all emissions associated with the Canadian aluminum industry’s smelting carbon footprint. The world-leading net-zero aluminum smelting technology will reinvent the chemistry of aluminum production by removing carbon from the chemical process and producing only oxygen as an output.

Today’s announcement represents another significant step forward as the Government of Canada continues to position Canada for success with a cleaner, stronger and better-prepared economy—one that is competitive in a low-carbon world.

Quotes

“Canada has all it takes to be the global green supplier of choice, which is why our government is collaborating with key industry actors like Rio Tinto to produce low- carbon aluminium. Groundbreaking projects such as the ELYSIS™ smelting technology will ensure Canada remains at the forefront of the economy of tomorrow while also staying focused on its carbon reduction goals. When economic benefits are paired with a commitment to developing green solutions, it’s a win for Canadian industry, our cleantech ecosystem and our workers.”
– The Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry

“At the heart of our government’s economic plan is building an economy where Canadian workers benefit. That is why we’re seizing the opportunities to decarbonize Canada’s critical minerals and mining sector, create good-paying jobs—especially union jobs—and ensure Canadian workers and industry remain at the forefront of the global economy.”
– The Honourable Chrystia Freeland, Deputy Prime Minister and Minister of Finance

“ELYSIS™ is truly a disruptive technology for the industry, and it’s thanks to Quebec’s expertise that we are the first in the world to produce aluminum that is free of greenhouse gases. It’s a technological innovation with unprecedented benefits for our aluminum industry, which remains an undisputed world leader.”
– Pierre Fitzgibbon, Quebec Minister of Economy, Innovation and Energy, Minister Responsible for Regional Economic Development and Minister Responsible for the Metropolis and the Montréal Region

“This investment will further strengthen Rio Tinto’s industry-leading position in low-carbon, responsible aluminum production in North America with our hydro-powered smelters and our recycling capacity. Becoming the first to deploy the ELYSIS™ carbon-free smelting technology is the next step in our strategy to decarbonize and grow our Canadian aluminum operations. In addition to helping us deliver even lower–carbon primary aluminum for our customers, this investment will allow Rio Tinto to build its expertise in installing and operating this new technology, while the ELYSIS joint venture continues its research and development work to scale it up to its full potential.”
– Jérôme Pécresse, Chief Executive, Rio Tinto Aluminium

Quick facts

With more than 10,000 employees working at over 35 sites across Canada, Rio Tinto is one of the most important metals and minerals producers operating in Canada today.Rio Tinto Alcan (RTA) is the Canadian subsidiary of the multinational Australian mining company, the world’s second-largest aluminum producer outside of China. It has a significant presence in Canada, sources 42% of its inputs from Canadian suppliers, and exports products to approximately 16 countries. Quebec’s Saguenay–Lac-Saint-Jean region is central to RTA’s aluminum business and is responsible for approximately half of its global aluminum production. RTA is also an important hydroelectricity producer.The United States was Canada’s largest export destination for aluminum products in 2022, accounting for 92% of the total value of aluminum exports, followed by Mexico (3%), and Hong Kong (1%).Through the 2030 Emissions Reduction Plan and the Critical Minerals Strategy, Canada is on track to achieve its goal of cutting emissions by 40 to 45% below 2005 levels by 2030.To strengthen its alignment with the Paris Agreement, RTA announced self-imposed greenhouse gas (GHG) reduction targets of 15% in 2025, 50% in 2030 and net zero by 2050.The Government of Canada has provided funding to ELYSIS Limited Partnership, a joint-venture technology partnership between Rio Tinto and Alcoa, to produce the world’s first true net-zero aluminum smelting technology.In October 2022, the government announced up to $222 million in funding through the Strategic Innovation Fund to help Rio Tinto Fer et Titane, a subsidiary of Rio Tinto, decarbonize and increase its production of critical minerals, including lithium, titanium and scandium.

Associated links

Rio Tinto CanadaBudget 2022 backgrounder: Clean Air and a Strong Economy2030 Emissions Reduction Plan

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SOURCE Innovation, Science and Economic Development Canada

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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