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Demand for prefabricated modular and micro data center solutions accelerated by AI, finds Omdia

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LONDON, July 22, 2024 /PRNewswire/ — New Omdia research reveals that the market for prefabricated modular and micro data centers will reach $11.7bn by 2027, with growth peaking in 2023 and 2024, fueled by the need to speed-up data center builds in the wake of the AI boom.

The prefabricated modular data centers (PMDC) market comprises of single and multi-module structures which can have one function (e.g. power, cooling) or all data center functions (e.g. all-in-one). Omdia expects $8.6bn of PMDC sales in 2027. The largest category in the market, prefabricated power modules, grew the fastest among all module types tracked by Omdia as it enabled both new data center builds and the expansion of existing data centers’ power capacity.

Micro-modular data centers (micro-DCs) comprise of single and multi-module designs, which are shipped pre-integrated by the supplier. Omdia expects $3.1B of micro-modular DC sales in 2027. “Micro-DCs are appealing to both cloud service providers and enterprises” highlighted Vlad Galabov, Cloud and Data Center Research Director at Omdia. “Hyperscale cloud service providers were early adopters of multi-rack micro-DCs. Offsite pre-integration sped up on-site installation. Following my recent visit to a Tencent data center in Tianjin, China in 2018, the teams  had already deployed multi-rack micro-DCs at scale and were eager to share learnings on their intentions to increase their use of PMDC and micro-DC solutions in the future.”

Huawei is the leader in the global PMDC market, followed by Schneider Electric and Vertiv. Johnson Controls, Schneider Electric, and M.C. Dean are the three largest vendors in North America. Vertiv and Rittal are the two largest vendors in Western Europe, while Huawei is the largest vendor in Asia & Oceania and the Rest of EMEA. The micro-DC market is significantly more diverse due to its lower barriers of entry. Huawei is the market leader though Vertiv and DTCT follow close behind.  

“We expect PMDC and micro-DC innovation to continue, with a focus on high power density to support highly configured servers optimized for AI workloads,” highlighted Siraj Aziz, the analyst leading Omdia’s PMDC and micro-DC research. “Integration of liquid cooling and batteries are two key innovation areas we anticipate.”

ABOUT OMDIA

Omdia, part of Informa Tech, is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.  Fasiha Khan Fasiha.khan@omdia.com 

 

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Terracon and Brickeye Form Strategic Partnership to De-Risk Mass Concrete Across the U.S.

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Partnership combines one of the nation’s leading engineering and materials testing firms with proven in-place concrete monitoring

AUSTIN, Texas, Nov. 10, 2026 /PRNewswire/ — Terracon, one of the nation’s leading geotechnical engineering and materials testing firms, and Brickeye, the construction risk intelligence company behind LumiCon®, announced a strategic partnership to change how mass concrete risk is managed on U.S. projects. Together, the companies will offer project teams technical assurance on concrete from preconstruction risk assessment through the final pour and reporting.

The partnership pairs Terracon’s engineering consulting and field-testing expertise with Brickeye’s LumiCon monitoring services. Terracon has more than 140 accredited laboratories, operated by one of the country’s largest workforces of materials professionals and technicians. Brickeye’s expertise includes real-time monitoring of more than 100,000 concrete pours across 4,500+ projects.

Mass concrete presents some of the most difficult-to-detect thermal risks in construction. On large placements, including bridges and dams as well as major transportation and energy infrastructure, temperature differentials can crack an element from the inside long before anything that may show on the surface. That damage can lead to costly rework, delays, litigation, and insurance claims. Yet risk assessment, testing, and monitoring are still often handled by separate providers working from separate data.

Terracon and Brickeye will deliver one integrated package that combines engineering consulting, materials testing, and continuous in-place concrete monitoring. The two companies will also build new preconstruction concrete de-risking offerings spanning software, construction insurance technology, and engineering services, ultimately reducing risk and delivering better project outcomes.

“The insight from decades of real-world concrete monitoring data, backed by Terracon’s engineering expertise and consulting leadership, will continue to advance our concrete de-risking software and intelligence solutions,” said Tim Angus, CEO of Brickeye.

Through this agreement, Brickeye has also acquired COMMAND Center™, Terracon’s concrete temperature and maturity system. Welcoming COMMAND Center into the Brickeye portfolio expands one of the most robust concrete sensing and software platforms in the global construction industry. Combining decades of domain expertise, this move establishes the largest historical database of completed projects of any concrete intelligence company in the U.S. LumiCon and COMMAND Center will also expand U.S. manufacturing of advanced concrete monitoring products to support federal and national heavy civil and infrastructure projects.

The combined deployment includes more than 750,000 sensors in all 50 states and more than 25 countries, representing millions of unique data points and the richest set of embedded concrete performance data in the world, according to Angus.

“Terracon’s partnership with Brickeye represents a strategic relationship that will provide U.S. clients with comprehensive concrete consulting, data, and effective tools to add greater certainty and validate concrete quality during preconstruction,” said Gayle Packer, chair, president and CEO of Terracon. “We’re excited to continue advancing solutions for our industry clients and partners.”

COMMAND Center joins Brickeye

COMMAND Center was originally developed in 2003 for the Federal Highway Administration (FHWA) and the Federal Aviation Administration (FAA). It has since been used on thousands of projects, placing more than 560,000 sensors in concrete across highways, bridges, airfields, and other structures in more than 24 countries.

Customers now have the backing of Brickeye’s global team, including software development and customer support, for faster product updates and more field support.

COMMAND Center sensors are built in the U.S., giving Brickeye an American-made product line and a domestic manufacturing base for LumiCon products.

“Our customers will reach the same people, at the same number, and get the same best-in-class service and technical support they’ve come to rely on. What changes is what we can now do for them. Joining forces with Brickeye unlocks a comprehensive suite of concrete technology services, reinforcing the value we deliver for our long-standing customers,” said Matt Pittman, Director of Business Operations, COMMAND Center.

About Brickeye

Brickeye is a leader in construction IoT and job site risk mitigation, trusted by top-tier owners, developers, contractors, and insurers in more than 20 countries. Its real-time alerts, automated risk controls, and post-construction insights help clients protect project margins, keep schedules on track, and reduce insurance costs. Learn more at brickeye.com.

About Terracon

Terracon is an employee-owned, multidiscipline consulting firm of more than 8,000 curious minds focused on solving engineering and technical challenges from more than 200 locations nationwide. Explore with us by visiting terracon.com.

About COMMAND Center

Based in Austin, Texas, COMMAND Center is an established temperature monitoring system for early-age concrete, used for thermal control in mass placements, cold weather concreting, and strength estimation. Learn more at commandcenterconcrete.com.

Media Contact
Alena Sheina, Director of Marketing, Brickeye
608-217-6113
426679@email4pr.com 

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Supermetrics Launches Campaign Manager, Bringing AI-Powered Insights and Campaign Execution Together

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New AI-powered capabilities help marketers move from answers to action across advertising platforms, with trusted data, human oversight and control over campaign decisions

HELSINKI, Nov. 10, 2026 /PRNewswire/ — Supermetrics, the marketing intelligence platform powering more than 200,000 businesses, today announced the launch of Campaign Manager, a new solution designed to help marketers bridge the gap between understanding campaign performance and taking action with AI. By bringing cross-platform performance marketing data and campaign actions into AI chats, Supermetrics is helping businesses turn AI marketing recommendations into optimization actions with a simple in-chat approval.

For years, marketers have relied on increasingly sophisticated tools to understand campaign performance, yet acting on those insights often remains a fragmented, manual process. Teams must navigate multiple advertising platforms, reconcile disconnected data and translate recommendations into campaign changes, losing time and slowing their ability to respond to campaign issues and changing performance marketing priorities.

Campaign Management addresses this challenge by connecting marketing intelligence directly to campaign execution. Built on Supermetrics’ established data infrastructure, the solution combines trusted, connected marketing data with AI-powered workflows, so marketers can identify opportunities, evaluate recommended changes and take action across advertising channels from whichever AI solution they currently use.

 “There’s pressure on every marketing team to put AI to work, but not everyone is starting from the same place,” said Anssi Rusi, CEO of Supermetrics. “Some are still getting their data connected. Others are already using tools like Claude to analyze performance and work out what to do next. For those teams, the question is, ‘Why do I have to leave this conversation to make the change?’ That’s who we’re building Campaign Management for. They want to act on the recommendations where they’re already working, while staying in control of what happens to their campaigns.”

From Marketing Intelligence to Intelligent Action

Campaign Management represents the next step in Supermetrics’ evolution from marketing data integration to AI-powered marketing intelligence and execution.

Rather than relying on isolated, platform-specific recommendations, Campaign Management is designed to help marketers make decisions informed by a broader view of their marketing performance and business priorities.

The solution introduces capabilities designed to help marketing teams:

Connect insights to execution: Move from identifying campaign performance opportunities to implementing changes through connected workflows, reducing the manual steps between analysis and action.Manage campaigns across platforms: Work across supported advertising channels through a more unified experience, reducing the need to move between individual ad platforms.Make AI recommendations more relevant: Ground AI-powered analysis and recommendations in connected marketing data and business context, helping teams make decisions aligned with their objectives.Maintain human oversight and control: Apply configurable approvals, permissions and budget guardrails to campaign actions, keeping marketers in control of how AI-supported recommendations are executed.Improve transparency and accountability: Maintain visibility into campaign changes and actions through logging and oversight capabilities.

Premier Cru Solutions, a six-person digital marketing agency serving premium and luxury wineries, is already saving around 30% of its time using Supermetrics Campaign Management and Supermetrics for Claude. The team builds, restructures and optimizes Google Ads and Meta campaigns from one chat, directing the saved time toward deeper client analysis. In one Google Search rebuild, the agency completed a campaign build estimated at 14 hours in two hours, before final fine-tuning.

“Getting our data into Claude with Supermetrics changed how we analyze,” said Matthew Thompson, Founder and Head of Growth at Premier Cru Solutions. “Campaign Management is changing how we work. We find the problem and make the fix across Google and Meta from the same chat, and every change gets checked before it goes live. A Search build we estimated at 14 hours, took two. We aren’t using that time to take on more clients. We’re using the time and richer data to give our clients answers they may have never had before.”

Building a More Connected Advertising Ecosystem

As advertising becomes increasingly complex, marketers need solutions that bring together data, intelligence and execution across the platforms where their campaigns operate.

Supermetrics’ Campaign Management can manage campaigns across Google, Meta, LinkedIn, Microsoft Advertising,TikTok, Snapchat and ChatGPT Ads, reflecting the growing importance of trusted data connectivity and more actionable marketing intelligence.

“Snapchat is dedicated to helping businesses of all sizes reach new customers and drive growth. Our partnership with Supermetrics helps advertisers turn insights into action with the AI tools they already use, simplifying campaign management and making it easier to drive better results.” – Alfie Villanueva Brandt, Senior Manager, Ad Product Partnerships, Snapchat

“At Microsoft Advertising, we believe AI has the ability to make marketing simpler, more connected and more actionable. Together with partners like Supermetrics, we’re helping marketers turn trusted, connected data into better decisions and faster action, while keeping them in control” said Jason McKay, VP Partnerships, Microsoft Advertising.

“Agentic AI is transforming marketing and it requires an interconnected ecosystem for marketers to realize its full potential. The TikTok MCP Server enables developers and platforms to build AI solutions that connect seamlessly with TikTok, helping reduce complexity, move faster, and drive real business outcomes” said David Kaufman, Global Head of Monetization Product Partnerships, TikTok

The Next Chapter of AI-Powered Marketing

The introduction of Campaign Management builds on Supermetrics’ broader investment in making marketing data more accessible, actionable and AI-ready.

As AI becomes more deeply embedded in marketing workflows, the challenge for organizations is shifting from simply accessing information to ensuring AI-driven recommendations are grounded in reliable data, relevant business context and appropriate human oversight.

With Campaign Management, Supermetrics is extending its role beyond helping marketers understand performance to helping them act on that understanding.

The launch also builds on Supermetrics’ recent advancements in AI-powered marketing workflows, including its integration with Claude, reinforcing the company’s vision of a more connected marketing ecosystem in which AI can support the full journey from data analysis to informed action.

“AI will only be as valuable as the data and context behind it,” added Rusi. “The future of marketing isn’t about handing every decision over to AI. It’s about giving marketers the intelligence, confidence and control to act at the speed their businesses demand. Campaign Management is an important step toward making that future a reality.”

About Supermetrics
Supermetrics is the Marketing Intelligence Platform that helps marketers bring together data from unlimited marketing and sales sources, get answers they can trust, and act on them directly from their preferred AI chat tool. More than 200,000 businesses worldwide use Supermetrics, including TBWA, Dentsu, Dyson, Heineken, AirFrance, Levi’s and Deloitte. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics has 350 employees across Europe, Asia and North America.

Media Contact:
Lauren Warble
(502) 298-5862
426668@email4pr.com 

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Biozen Cuts Cuffless Blood Pressure Measurement Time by 40% While Maintaining Accuracy

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Prospective validation demonstrates clinical-grade accuracy with substantially shorter measurements with the BP2000.

OKLAHOMA CITY, Nov. 10, 2026 /PRNewswire/ — Biozen, LLC has made clinically accurate blood pressure measurement even faster, without a traditional cuff or calibration.

At the American Heart Association’s Scientific Sessions 2026 in Chicago, Biozen Chief Scientific Officer Omer Inan, PhD, presented new research on the company’s BP2000, a next-generation version of the FDA-cleared BP1000.

The latest iteration reduces average measurement time by 40% while maintaining accurate systolic and diastolic blood pressure measurements.

The findings were supported by a prospective clinical study involving 85 participants and 255 measurements, using a validation protocol based on ISO 81060-2:2018.

Faster measurement times make accurate blood pressure monitoring more practical and convenient for everyday use, bringing clinical-grade measurement closer to becoming a seamless part of everyday life.

“FDA clearance of our first device was a milestone, not the finish line,” said Dikran Tourian, Chief Executive Officer of Biozen. “We’ve established the foundation. Now we’re focused on how far we can take this technology.”

“Speed means little without accuracy,” said Inan. “We’ve reduced measurement time by 40% while preserving the accuracy that defines our technology.”

Biozen’s proprietary platform is engineered for integration across wearables, smartphones and connected health technologies, positioning the company to bring clinical-grade blood pressure measurement beyond standalone devices.

About Biozen

Redefining how the world measures blood pressure.

Biozen is a privately held digital health company headquartered in Oklahoma City, Oklahoma, with research and development in Atlanta, Georgia. The company’s cuffless blood pressure platform — protected by more than 68 granted U.S. and international patents — integrates advanced biosensors with proprietary algorithms to deliver calibration-free, clinical-grade blood pressure readings at the fingertip.

Note: BP2000 is an investigational device. Limited by Federal law to investigational use. 

For more information, visit biozen.com.

Media Contact

Ashley Wilson
aw@biozen.com
+1 405-413-5201

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