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The Consumer Insights Revolution Launches: A Comprehensive Guide to Embedding Consumer-Centricity into Every Business Decision

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The Virtual Launch Party for The Consumer Insights Revolution Will Take Place Today at 8 a.m. ET/1 p.m. BST

BOSTON and LONDON, Sept. 16, 2024 /PRNewswire-PRWeb/ — Zappi, the leading consumer insights platform, is excited to announce the launch of The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage (Rethink Press), a pivotal new book designed to empower businesses to embed consumer-centricity into every level of decision-making.

“In today’s marketplace, building products, ads, and brands that resonate with consumers is more challenging than ever. In The Consumer Insights Revolution, we show how consumer insights can be the key to unlocking genuine consumer-centricity,” said Steve Phillips, Zappi’s co-founder and CEO.

Authored by industry leaders Steve Phillips, CEO and co-founder of Zappi, Ryan Barry, President of Zappi, Kate Schardt, PepsiCo Vice President, Global Insights Capabilities & Partnerships, and Stephan Gans, PepsiCo Chief Consumer Insights and Analytics Officer, this book chronicles PepsiCo and Zappi’s efforts to reimagine the consumer insights function. Driven by digital tools and agile, iterative research methodologies, the brands partnered to transform PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse.

Join the Virtual Launch Event: Celebrate the launch of The Consumer Insights Revolution today at 8 a.m. ET / 1 p.m. BST. Engage directly with the authors and discover how to revolutionize your company’s approach to market research. Register here: https://bit.ly/4cip2m3.

About the Book:
In today’s fast-paced market, where consumer preferences shift faster than ever before, traditional market research is no longer sufficient to keep up with rapidly changing consumer behavior. The Consumer Insights Revolution challenges the status quo, offering a comprehensive guide for market research professionals and organizations seeking to modernize their insights capabilities and drive substantial impact. The book showcases the innovative transformation led by PepsiCo and Zappi, providing practical steps and real-life stories that demonstrate how to evolve from fragmented operations to a cohesive, globally connected insights function.

Key learnings from the book include:

Modernizing insights functions: Practical steps and success stories illustrating how to evolve your insights team into a dynamic, consumer-centric force.

The Consumer Insights Revolution is not just about improving market research—it’s about transforming how organizations connect with consumers. The book provides a clear roadmap for moving from siloed data and service-led processes to more integrated, digitalized operations which enable agile research practices. It’s an essential resource for marketers and market research professionals looking to enhance their consumer insights, align with consumer needs, and achieve a competitive edge.

“In today’s fast-paced and saturated marketplace, building products, ads, and brands that truly resonate with consumers is more challenging than ever. As consumer interests shift rapidly, staying relevant becomes a constant struggle for every brand,” said Steve Phillips, Zappi’s co-founder and CEO. “In The Consumer Insights Revolution, we show how to build an insights ecosystem that seamlessly integrates data with the decision-makers who need it most. Through PepsiCo’s transformative journey, readers will discover how consumer insights can be the key to unlocking genuine consumer-centricity, turning market research into a strategic driver of long-term success—particularly in this era of scalable AI.”

“Our collaboration with Zappi has been pivotal in revolutionizing our insights capabilities, enabling us to stay ahead of consumer trends and make more informed, impactful decisions,” said Stephan Gans, PepsiCo Chief Consumer Insights and Analytics Officer. “With Zappi’s support, we’ve boosted our creative effectiveness by 30%, which has been essential in maintaining our competitive edge. The Consumer Insights Revolution not only highlights the significance of a consumer-centric approach in driving business growth, but it also captures our journey, providing invaluable lessons for any organization aiming to elevate its consumer insights function.”

Endorsements for The Consumer Insights Revolution

“A powerful playbook on how to stay close to the changing consumer in our fast-paced world and turn the consumer insights function into a competitive advantage for your business. A great read for marketing and consumer insights leaders alike.” —Ravi Dhar, director, Yale Center for Customer Insights and Professor of Marketing and Psychology, Yale School of Management.

“Data really is the new oil; The Consumer Insights Revolution is the guidebook on how to build a modern refinery to deliver real, tangible impact from it. It’s indispensable and inspiring!” —Leonard F. Murphy, chief advisor for Insights and Development, Greenbook.

“People, processes, and technology are the foundation of modern business transformation. In The Consumer Insights Revolution, the authors reveal powerful lessons on leveraging technology partnerships to elevate a global brand’s consumer focus. Packed with actionable insights and forward-looking strategies, this book empowers marketing and insights professionals to drive impactful change and build greater influence within their organizations.” —George Kadifa, managing director of Sumeru Equity Partners.

“From agile methodologies to AI integration, The Consumer Insights Revolution offers a goldmine of nuggets for anyone navigating the future of Market Research. Written by four of the most innovative icons in the industry, this book is a must-read.”– Michelle Gansle, Chief Data & Analytics Officer, McDonald’s

“A thought-provoking and necessary read for the market research industry; this book encourages market researchers to push the boundaries to innovate and influence in their careers.” —Lauren Governale, senior director, Head of Customer Insights & UX research, Hims & Hers.

“Some great inspiration on how organizations can shift from knowledge management to decision management, ensuring that Insights teams step into the role of strategic partner vs just research generator. Love, love, love!” —Nic Umana, Global Agile Innovation Human Intelligence director, Mars.

For more information on The Consumer Insights Revolution, visit https://bit.ly/4d1BTJE.

Media Contact

Elizabeth Mars, Zappi, 3128184144, vincent.frazzetto@zappistore.com, https://www.zappi.io/web/ 

View original content:https://www.prweb.com/releases/the-consumer-insights-revolution-launches-a-comprehensive-guide-to-embedding-consumer-centricity-into-every-business-decision-302248680.html

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Harvey Partners with Datasite to Bring Live Deal Data into AI-Powered Deal Workflows

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SAN FRANCISCO, June 9, 2026 /PRNewswire/ — Harvey today announced an integration with Datasite, a provider of AI-powered solutions that enable private market investment, including virtual data rooms for mergers and acquisitions. The integration provides legal and professional services teams secure access to transaction data directly within Harvey’s AI-powered workflows.

Mergers and acquisitions generate vast amounts of information across teams, advisors, and stakeholders. Legal professionals must quickly review documents, answer diligence questions, identify risks, and draft work under tight timelines and shifting conditions. Yet much of this work remains fragmented across systems, forcing teams to piece together context before they can act. By connecting Datasite with Harvey, deal teams can bring in approved transaction materials directly within Harvey’s Assistant, Vault, Workflow Builder, and Word Add-In. Through the integration, Datasite permissions automatically carry into Harvey, so only documents for which a user is permissioned can be pulled into the Harvey platform, resulting in a smoother and more efficient workflow, keeping transactions moving forward.

“The most successful deal teams are the ones that can quickly turn information into action,” said Winston Weinberg, CEO and Co-Founder of Harvey. “By connecting documents in Datasite’s data rooms with Harvey’s AI-powered workflows, we’re helping lawyers and advisors move faster through diligence, drafting, and execution while staying grounded in the trusted information that drives every deal.”

“AI belongs where deal work lives,” said Rusty Wiley, President & CEO of Datasite. “By giving teams secure, direct access to Datasite content within Harvey, we’re helping them uncover insights faster and make better-informed decisions throughout the deal lifecycle.”

The partnership builds on Harvey’s recently announced Connector Library, which helps legal professionals access documents, data, and institutional knowledge from the systems they rely on every day directly within Harvey workflows.

About Harvey

Harvey is the operating system for legal and professional services. Our products streamline workflows in areas including contract analysis, due diligence, compliance, and litigation to drive efficiency and value. Global law firms and Fortune 500 enterprises around the world use Harvey to enable faster, smarter decision-making. Backed by world-class investors including Sequoia, Kleiner Perkins, GV, OpenAI Startup Fund, Coatue, Andreessen Horowitz, GIC and EQT, Harvey is used by 1,500+ customers in 60+ countries. For more information, visit harvey.ai.

About Datasite

Datasite provides the infrastructure that enables information flow for private market transactions, with purpose-built tools to optimize outcomes. Datasite’s innovative product portfolio, spanning sell-side virtual data rooms, buy-side intelligence, agentic AI applications, and an open data infrastructure layer, drives execution across the full investment lifecycle while generating unique data insights to empower investors, advisors, and deal professionals worldwide. Trusted by top private equity firms, investment banks, and consultancies, Datasite is built on 26 years of enterprise-grade security, compliance, and reliability. For more information, visit www.datasite.com 

Media Contact:
press@harvey.ai

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University of Phoenix named a 2025 Wabash Platinum Supplier for supply chain excellence

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Recognition highlights collaboration supporting workforce solutions, supply chain performance and operational alignment

PHOENIX, June 9, 2026 /PRNewswire/ — University of Phoenix announces it has been named a 2025 Wabash Platinum Supplier by Wabash (NYSE: WNC), a recognition awarded to a select group of partners whose contributions support supply chain performance and operational effectiveness. The recognition reflects the University’s Workforce Solutions approach to aligning learning and development with business and operational priorities.

“This recognition reflects the strength of collaboration between University of Phoenix and organizations focused on developing and sustaining their workforce,” said Jay Titus, vice president and general manager of Workforce Solutions at University of Phoenix. “It is our honor to support forward thinking organizations like Wabash who care deeply about their employees, to align learning solutions with evolving business needs. It is so meaningful to be recognized for supporting performance, responsiveness and continuous improvement in a dynamic operating environment.”

Wabash supplier award recognizes supply chain performance

Wabash, a provider of end-to-end supply chain solutions for transportation, logistics and infrastructure markets, honors a select group of suppliers each year whose performance supports business operations and ongoing innovation. The Platinum designation recognizes companies that demonstrate consistent service and logistics optimization.

Out of more than 8,000 direct and indirect Coupa suppliers, Wabash recognized 37 suppliers with awards in 2025. This included five Platinum Indirect Supplier awards, one of which was awarded to the University of Phoenix. These distinctions highlight top-performing Wabash partners across key business areas.

Selection process underscores collaboration and continuous improvement

According to Wabash, suppliers are selected through a cross-functional evaluation process designed to assess performance and alignment with operational priorities. The company noted that the recognition reflects a competitive selection process and highlights the value of partners that demonstrate a consistent, collaborative approach to service and continuous improvement.

“Earning a place among five Platinum Indirect Suppliers speaks to the value the University of Phoenix delivers,” said Sarah Ponsler, Director of Human Resources & Organizational Capability at Wabash. “They are a true strategic partner, helping strengthen our workforce, elevate performance, and move our business forward.”

Workforce Solutions capabilities support supplier performance and alignment

University of Phoenix delivers workforce-focused education solutions that align learning with operational priorities, supporting organizations as they adapt to evolving business demands. The University’s approach emphasizes structured skill development through targeted training programs designed to reflect real-world workplace scenarios.

Offerings include flexible, online formats such as Professional Development programs and the Skills Center, which enable organizations to deploy training across teams while maintaining alignment with business objectives. Solutions incorporate elements such as AI video assessments and tailored skills pathways to support practical application and provide visibility into skill development through assessments and measurable progress.

As part of its broader Adaptable Skills Solutions, the University also provides capabilities such as AI-Powered Skills Intelligence and Workforce Solutions offerings that support organizations in identifying skill needs and aligning learning to operational priorities. These approaches are designed to support workforce readiness while reinforcing consistency, responsiveness and service.

This model supports employer partners seeking to adapt to changing operational requirements while maintaining focus on performance standards and continuous improvement. Wabash’s recognition reflects these solutions and the importance of partners that connect workforce development strategies with business execution.

About Wabash

Wabash (NYSE: WNC) combines physical and digital technologies to deliver innovative, end-to-end solutions that optimize supply chains across transportation, logistics and infrastructure markets. Headquartered in Lafayette, Indiana, Wabash designs, manufactures, and services an extensive range of products supporting first-to-final mile operations, including dry and refrigerated trailers and truck bodies, platform trailers, tank trailers, structural composites and more. In addition, through the Wabash Hub and Wabash Parts, customers gain access to a nationwide parts and service network, Trailers as a Service (TaaS)℠ and advanced tools designed to streamline operations and drive growth. By enabling businesses to thrive today and prepare for tomorrow, Wabash is Changing How the World Reaches You®. Learn more at onewabash.com.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

About University of Phoenix Workforce Solutions

University of Phoenix Workforce Solutions helps companies align employee development to business strategy through skills-based solutions designed to address evolving workforce needs. Its Adaptable Skills Solutions brings together professional development, education savings and AI skills intelligence provided through Skillmore, a UOPX affiliate, to support workforce planning, retention and talent mobility. By combining data, tools and education resources, Workforce Solutions offers practical ways to identify skills gaps, inform workforce decisions and prepare employees for long-term adaptability in a rapidly changing workplace. 

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Cereals Canada Launches the 2026 Growing Season Progress Report

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WINNIPEG, MB, June 9, 2026 /CNW/ – With Canada’s 2026 spring wheat crop underway, Cereals Canada has resumed regular updates to its interactive Growing Season Progress Report. The report will continue to be updated bi-weekly until harvest is complete across all three Prairie provinces.

“The Growing Season Progress Report provides timely insights into Western Canadian wheat production, including environmental factors that may influence crop development and quality,” says Matilda van Aggelen, market and trade specialist. “We encourage global and domestic customers and members of the value chain to visit the report for regular updates on the 2026 Prairie wheat crop as the season progresses.”

Cereals Canada collaborates with provincial departments of agriculture in Alberta, Saskatchewan, and Manitoba throughout the growing season to collect information on seeding progress, crop conditions and quality, and harvest activity for spring wheat. This information is compiled and presented in an interactive, user-friendly format featuring maps, provincial highlights, and links to detailed crop reports. Historical data from previous years is also available to support comparisons and trend analysis.

“With most of Canada’s spring wheat production concentrated in the Prairies, the report offers global buyers a clear view of how the crop is developing from seeding through harvest,” says van Aggelen. “Customers around the world value transparent, up-to-date information, and the Growing Season Progress Report makes it easy to access everything in one place.”

Try it now: https://cerealscanada.ca/growing-season-progress/

About Cereals Canada
Cereals Canada is the national, not-for-profit, industry association representing the Canadian cereal grains value chain. We value relationships and work with government and stakeholders to provide timely, expert technical information and deliver best-in-class customer experience. We are dedicated to supporting the Canadian cereals value chain including farmers, exporters, developers, processors, and our customers around the world with a focus on trade, science, and sustainability.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cereals-canada-launches-the-2026-growing-season-progress-report-302795696.html

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