Technology

Web Analytics Market to Grow by USD 2.76 Billion from 2024-2028, Driven by Increasing Preference for Online Shopping and AI Redefining the Market Landscape – Technavio

Published

2 years ago

October 1, 2024

NEW YORK, Oct. 1, 2024 /PRNewswire/ — Report with market evolution powered by AI – The Global Web Analytics Market size is estimated to grow by USD 2.76 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 13.63% during the forecast period. Rising preference for online shopping is driving market growth, with a trend towards increasing adoption of cloud. However, challenges associated with compliance to data privacy and regulations poses a challenge – Key market players include Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

–

Segment Covered

Deployment (Cloud-based and On-premises) and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc.

Key Market Trends Fueling Growth

Cloud computing solutions are increasingly popular among organizations due to their cost-effective and flexible nature. Businesses in sectors like BFSI, telecom, healthcare, and manufacturing, including small, medium, and large enterprises, are shifting towards cloud-based technologies to reduce capital expenditure. Web analytics is a crucial aspect of online businesses, enabling companies to enhance customer satisfaction and maximize returns on investment. Real-time access to customer data, such as purchasing behavior, is vital for efficient decision-making. Cloud-based web analytics software allows organizations to analyze this data centrally and in real-time. These tools offer a data warehouse that expands with the number of visits and consumer actions. For instance, a site with one million customers performing ten different searches monthly generates data growth of 100 times per month, amounting to terabytes. Cloud-based web analytics tools collect data from websites and extend its usage to other digital marketing platforms like emails and ads. IBM, Adobe Omniture, Google Analytics, Piwik PRO Cloud (Matomo), and Webtrends are notable cloud-based web analytics vendors. The market for web analytics is expected to grow due to the widespread adoption of cloud-based services.

The Web Analytics Market is thriving with trends such as Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting, and Social Media Management. These tools help businesses understand their online presence and customer behavior through Service and Professional Services, Support and Maintenance, On-Demand and On-Premises solutions. The IT industry is leveraging Cloud services and a skilled workforce for Data security and privacy concerns. Travel and Hospitality, Media and Entertainment, Telecommunication and IT sectors are major consumers. Analytics solutions provide Performance Monitoring, Multichannel Campaign Analysis, Display Advertising Optimization, and Mobile analytics. E-commerce, Omnichannel commerce, and Mobility are key areas of focus. Cloud technologies and IoT technologies are driving innovation. Data-driven decisions rule Business operations, and Online marketing efforts require Data privacy regulations and Compliance requirements.

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Market Challenges

Web analytics plays a vital role in digital marketing as it enables retailers to offer personalized shopping experiences through product recommendations, targeted advertising, and pricing. Tools like Google Analytics and Matomo help website operators make their sites more user-friendly by allowing real-time responses to user behavior. However, data privacy concerns are escalating due to the handling of sensitive user information. Online marketers must comply with regulations such as GDPR and HIPAA, and ensure the legal usage and privacy of customer data. Websites may face challenges with IP address recording, which can raise privacy issues in some countries. To address this, websites should seek explicit permission from visitors regarding data access. Despite these challenges, web analytics continues to be a crucial component of digital marketing strategies.The Web Analytics Market is growing rapidly as businesses increasingly rely on data-driven decisions to improve their online presence and marketing strategies. However, there are several challenges that need to be addressed. Mobile analytics is crucial as more consumers shop on mobile devices, but it can be difficult to track and analyze this data effectively. The cloud segment is popular for its flexibility and cost savings, but security and compliance with data privacy regulations are concerns. Omnichannel commerce and eCommerce require a seamless digital experience across all devices and platforms. Website performance is key to keeping visitors engaged and improving conversion rates. Understanding user behavior and online marketing efforts is essential for optimizing customer experience and personalization. Artificial intelligence and machine learning are valuable tools for analyzing big data and predicting customer behavior, but they also require compliance with transportation and logistics regulations. Key performance indicators like conversion rates and website visitors are important metrics for online retailers, and marketing campaigns must be optimized to meet these goals. Predictive capabilities are becoming increasingly important in the digital marketing landscape, but they also raise questions about data privacy and compliance requirements.

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Segment Overview

This web analytics market report extensively covers market segmentation by

Deployment 1.1 Cloud-based1.2 On-premisesGeography 2.1 North America2.2 Europe2.3 APAC2.4 South America2.5 Middle East and Africa

1.1 Cloud-based- The Web Analytics market is a significant business sector that helps companies measure, analyze, and understand their website performance. It provides valuable insights into user behavior, traffic patterns, and conversion rates. Businesses use these insights to optimize their online presence, improve customer experience, and make data-driven decisions. The market is continuously growing due to the increasing importance of digital channels in business strategy. Companies invest in web analytics tools to gain a competitive edge and enhance their online performance.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data ( – )

Research Analysis

The Web Analytics market is a dynamic and evolving industry focused on helping businesses understand and optimize their online performance. Key areas of emphasis include Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting, and Service provision. Professional Services, Support and Maintenance, On-Demand, and Automation technologies are essential components of the market, enabling businesses to gain insights from their Online marketing efforts and make Data-driven decisions. The market caters to various sectors, including eCommerce, Omnichannel commerce, and Mobility, offering solutions for Mobile analytics, Social Media Management, Display Advertising Optimization, Website performance analysis, and User behavior tracking. The Cloud segment dominates the market, providing On-Demand and cost-effective solutions. The market continues to innovate, with a focus on enhancing Online presence and enabling effective Marketing strategies.

Market Research Overview

The Web Analytics market is a dynamic and evolving industry focused on providing businesses with insights and data to optimize their online presence and marketing efforts. Key areas of focus include Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting, and Professional Services. Solutions range from On-Demand and On-Premises to Cloud services, catering to various industries such as Travel and Hospitality, Media and Entertainment, Telecommunication and IT, and the IT industry itself. Web analytics encompasses various aspects, including Web page performance, Business operations, Organizational data, and IT infrastructure. Cloud technologies and IoT technologies are driving innovation in this space, offering advanced Analytics solutions and Automation technologies. Mobile analytics is a growing segment, with a focus on Mobility and Omnichannel commerce. Key performance indicators like Conversion rates, Customer behavior, and Online marketplace performance are crucial for data-driven decisions. Compliance requirements and Data privacy regulations are essential considerations in the digital marketing landscape. Personalization, Artificial intelligence, and Machine learning are essential components of modern marketing strategies, enabling predictive capabilities and enhancing the Customer experience. Online retailers and eCommerce businesses heavily rely on Web Analytics for Conversion rate optimization and understanding User behavior.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentCloud-basedOn-premisesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

Technology

The Inner Circle acknowledges Colleen Reilly as a Pinnacle Professional Member Inner Circle of Excellence

Published

17 hours ago

April 24, 2026

PORT ST. JOE, Fla., April 24, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Colleen Reilly is honored as a Pinnacle Professional Member Inner Circle of Excellence for her contributions to Transforming Catering and Event Services in Northwest Florida.

Since 2015, Colleen Reilly has served as founder and CEO of Catering Connections, a company that has redefined catering in Northwest Florida’s beach communities through innovation, collaboration, and community focus. Guided by her motto “Just one call feeds them all,” Ms. Reilly established a unique model by partnering with local restaurants to showcase their specialties, fostering unity among businesses while providing clients with one-of-a-kind event experiences.

With over 15 years of industry expertise, Ms. Reilly specializes in coordinating weddings, family reunions, and corporate events, managing every detail from client consultation to menu planning and flawless execution. Her dedication to service has earned Catering Connections multiple recognitions, including the Couples Choice Award from WeddingWire from 2021 to 2025, the Best of Florida Award from 2022 to 2024, and the Lux Life Hospitality and Catering Award in 2023 and 2024.

Ms. Reilly’s career foundation includes an associate degree in paralegal studies, magna cum laude, from Volunteer State College, a reflection of her meticulous approach to detail and commitment to excellence. Beyond her business, she serves her community as a board member of the Historic St. Andrews Waterfront Partnership and as president of Friends of the Governor Stone Inc., a nonprofit dedicated to preserving maritime heritage in Panama City. Her previous civic contributions include serving five years as a guardian ad litem, advocating for children within the legal system, and volunteering as a school chaperone for international student trips.

A leader who blends innovation with service, Ms. Reilly continues to grow Catering Connections while deepening her commitment to the local community. Looking ahead, she remains dedicated to expanding her company’s impact, bringing people together, and creating meaningful experiences through food and fellowship.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

Technology

Media Contributor Kianga Moore to Host Executive Media Roundtable On AI’s Transformational Impact in Retail

Published

17 hours ago

April 24, 2026

Leaders from AdFury.ai, Vendormint, and New Nexus Group to Explore Real-Time Decision-Making, Resilience, and Growth in a Volatile Market

NEW YORK, April 24, 2026 /PRNewswire/ — As retailers navigate ongoing economic uncertainty, supply chain volatility, and rapidly shifting consumer expectations, the upcoming convening of a high-level roundtable discussion will examine how artificial intelligence is reshaping the retail landscape in real time.

Moderated by Media Contributor Kianga Moore, to be held on Wednesday, April 29 at 11h00am (EST), the roundtable will bring together senior leaders from AdFury.ai, Vendormint and New Nexus Group to discuss how modern enterprise platforms are leveraging AI to drive agility, efficiency, and long-term resilience across the retail ecosystem.

The discussion will additionally focus on how AI is enabling retailers to respond dynamically to changing demand signals, optimize marketing investments, and strengthen interoperability across increasingly complex vendor and marketplace networks.

“Retailers today are operating in a constant state of disruption”, stated Kianga Moore. “This roundtable will explore how AI is not just a tool for efficiency, but a strategic asset for anticipating change and building more resilient, adaptive American enterprise.”

Key discussion topics will include remarks on how, for example, enterprise AI platforms are helping retailers respond instantly to fluctuations in consumer demand, pricing pressures, and external supply chain disruptions and the role of AI in enhancing interoperability across vendors, partners, and marketplaces to create more agile and resilient retail infrastructures in 2026.

Rob Gonda, Chief Technical Officer at Vendormint, stated that, “Interoperability is the backbone of modern retail. AI enables seamless communication between platforms, vendors, and marketplaces—turning fragmented systems into cohesive, responsive ecosystems that can adapt under pressure.”

Discussion topics will also include machine learning’s ability to optimize ad spend, improving personalization, and delivering measurable ROI while maintaining brand trust and regulatory compliance.

Eric Howerton, Co-Founder and Chief Growth Officer of AdFury.ai, added that,”AI is fundamentally changing how brands approach customer acquisition. By leveraging machine learning through fine-tuned, retail-specific agentic flows, we can not only optimize ad spend in real time, but we can also ensure messaging is personalized, compliant, and aligned with evolving consumer expectations.”

And indeed the roundtable will include discussions on how AI-powered predictive analytics can help businesses anticipate economic, technological, and geopolitical disruptions ahead—and plan accordingly.

Cheryl Yarbrough, Vice President of Partnerships at New Nexus Group added that, “Resilience in retail is no longer built in quarterly planning cycles-it’s built in real time. AI gives organizations the ability to identify disruptions before they cascade, pivot strategies before momentum is lost, and maintain continuity when the market moves faster than any human team can react alone.”

The roundtable will be held via Zoom TeleConference, with questions from the press and key stakeholders to follow opening remarks and a 30-minute Q&A between the moderator and the panelists.

For all media inquiries and to register to attend, please contact: Sam Amsterdam, Amsterdam Group Public Relations Inc. – Sam@AmsterdamGroup.net / +1 (202) 910-8349

Vendormint (https://vendormint.com)New Nexus Group (https://www.newnexusgroup.com)AdFury.ai (https://www.adfury.ai)

Samuel Amsterdam
Communications Counsel
Vendormint
samuelamsterdam@gmail.com

View original content:https://www.prnewswire.com/news-releases/media-contributor-kianga-moore-to-host-executive-media-roundtable-on-ais-transformational-impact-in-retail-302753148.html

SOURCE Vendormint

Technology

Fairway Home Mortgage Earns Prestigious USA TODAY Top Workplaces Award For 6th Consecutive Year

Published

18 hours ago

April 24, 2026

Fairway CEO Steve Jacobson Named #1 Leadership Award Winner of Companies With 2500+ Employees

MADISON, Wis., April 24, 2026 /PRNewswire/ — Fairway Home Mortgage announced that it has earned the prestigious 2026 USA TODAY Top Workplaces award. This is the sixth year in a row Fairway achieved this honor.

The award honors organizations with 150 or more employees that have created exceptional, people-first cultures. This year, more than 40,500 organizations were invited to participate. The winners are recognized for their commitment to fostering a workplace environment that values employee listening and engagement. USA TODAY showcased the winners at the National Awards Summit in Nashville. Watch the video of the event here.

“Being recognized with this award reflects Fairway’s commitment to bringing our people together face-to-face,” said Fairway’s CEO and Founder Steve Jacobson. “Companies are better when their people are around each other. People need each other and they learn from each other, and we’re very intentional about creating opportunities for in-person collaboration at Fairway.”

Jacobson demonstrated that in-person collaboration when he traveled to Knoxville this week with Fairway Senior Vice President Dan Richards to spend time with one of Fairway’s branches and their local real estate partners. “We engaged in real conversations about the market, discussed what people are seeing on the ground, and talked about how Fairway keeps showing up for clients,” said Richards. “It’s a reflection of the same hands-on approach that has defined Fairway’s culture for more than two decades.”

“To be named a Top Workplace for six consecutive years speaks to Fairway’s leadership, our mindset, and the empowerment of our staff,” said Fairway’s Chief People and Engagement Officer Julie Fry. “Our strength isn’t just what we offer employees. What sets a top workplace apart is the daily commitment to people—prioritizing connection, valuing contributions, and creating an environment where employees feel energized to serve because they feel valued first.”

The winners are determined by authentic employee feedback captured through a confidential survey conducted by Energage, the HR research and technology company behind the Top Workplaces program since 2006. The results are calculated based on employee responses to statements about Workplace Experience Themes, which are proven indicators of high performance.

“Earning a USA TODAY Top Workplaces award is a testament to an organization’s credibility and commitment to a people-first culture,” said Eric Rubino, CEO of Energage. “This award, driven by real employee feedback, is more than just a recognition — it’s proof that your employees believe in the organization and its leadership. Job seekers and customers look for this trusted badge of credibility and excellence. It signals a company that values its people, and that kind of culture resonates in today’s competitive market”

About Fairway Home Mortgage
Madison, WI- and Carrollton, TX-based Fairway Independent Mortgage Corporation (NMLS #2289) is a full-service mortgage lender licensed in all 50 states. Fairway is the #2 overall retail lender in the U.S.

About Energage
Making the world a better place to work together.™
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 20 years of culture research and the results from 30 million employees surveyed across more than 80,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

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SOURCE Fairway Home Mortgage