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Zefr + TikTok Pilot Video Exclusion Controls and Expand Brand Suitability Placement Availability

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Industry-leading brand safety partner expands measurement and video exclusion capabilities as TikTok introduces new brand ad placements

LOS ANGELES, Oct. 8, 2024 /PRNewswire/ — Zefr, a global leader in brand suitability and content measurement, today announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok’s new Video Exclusion List product. This development comes as TikTok continues to expand third party transparency across Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

Industry-leading brand safety partner Zefr expands measurement and video exclusion capabilities on TikTok

Announcing Video Exclusion List via Alpha
Since April of 2024, Zefr and TikTok have partnered with leading advertisers to pilot incremental video exclusions on top of TikTok’s best-in-class brand safety inventory filters. In this next phase of development, Zefr will work to expand the availability of TikTok’s new Video Exclusion List product to additional global enterprise clients. This new innovation allows brands the ability to choose TikTok’s best-in-class Inventory Filter, and further customize brand specific exclusions through Zefr’s AI-powered technology. 

Traditionally, brand safety tactics can be limiting to advertisers, forcing them to choose between a third-party pre-screen approach (which can limit scale), or a first party-only approach, which does not allow for brand-specific customization. This new innovation allows brands to maximize the scale and efficacy of TikTok’s Inventory Filter, while benefiting from customizable brand exclusions powered by Zefr. 

Brands benefit from customized, dynamic video exclusions, which are updated on a daily basis, allowing them to react and respond to current events, corporate crises, and localized trends that are unique to their businesses and often span beyond traditional risk categories.

The product alpha, which started in Q2 of 2024, has seen strong results, with brands directly able to take action on content that was unsuitable for their unique brand guidelines, while maintaining 99%+ brand safety ratings.

The next phase of availability for TikTok’s Video Exclusion List product can be activated by reaching out to your Zefr representative to determine eligibility criteria, with wider adoption to be announced in early 2025.

“We are thrilled to extend our measurement and exclusion capabilities to TikTok,” said Rich Raddon, Co-Founder & Co-CEO of Zefr. “As the digital advertising ecosystem continues evolving, it’s critical that enterprise brands have access to independent third-party measurement and exclusion capabilities, ensuring their ads appear in suitable environments. Combined with TikTok’s native Inventory Filters, this expansion provides advertisers with the transparency and confidence they need to leverage TikTok’s growing variety of ad placements.”

Expanded Placement GA
Today, Zefr also announced expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok. This development comes as TikTok introduces advertising opportunities on Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

In initial testing, the results showcase strong safety and suitability ratings, providing confidence to brands for more holistic coverage when expanding to these placements across TikTok. Zefr’s enhanced measurement offerings will provide insights into brand safety and suitability across all TikTok newly launched brand ad placements in addition to the existing For You Feed placement.

This expansion reinforces Zefr’s commitment to supporting responsible marketing practices in the rapidly evolving digital landscape.

Zefr will also support the launch of TikTok’s newest suitability controls, Category Exclusion and Vertical Sensitivity, to these new placements. This collaboration aims to offer brands enhanced control and visibility over their ad placements across TikTok.

The new measurement capabilities for Profile, Search, and Following Feeds will be available globally in all TikTok brand auction markets, and Lite in supported markets, with full availability expected by late 2024. This includes new regions coming soon via TikTok Auction, including: Algeria, Azerbaijan, Bolivia, Bulgaria, Croatia, Cyprus, Estonia, Kenya, Latvia, Lithuania, Paraguay, Puerto Rico, Serbia, Slovakia, Slovenia, Sri Lanka.

For more information about Zefr’s expanded measurement and exclusion capabilities on TikTok, please visit https://zefr.com/atrium, or contact press@zefr.com.

About Zefr:

Zefr’s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standard frameworks. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms.

Zefr has also made investments in technology solutions for misinformation avoidance with their 2022 acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr’s AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.

To learn more about Zefr, please visit: http://www.zefr.com

For media inquiries, contact:
Hank Kim
hank@m8media.net 

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SOURCE Zefr

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Loomis enters Peru through the intended acquisition of Hermes Transportes Blindados via a public tender offer

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STOCKHOLM, May 4, 2026 /PRNewswire/ —  Loomis has entered a Tender Offer Agreement (“TOA”) with CVC Capital Partners and other minority shareholders representing 99.49 percent of the outstanding shares in the Peru-based cash and valuables management company Hemes Transportes Blindados S.A. (“Hermes”), publicly listed on the Lima Stock Exchange. Under the TOA, Loomis will launch a public tender offer (“Oferta Pública de Adquisición”) for up to 100 percent of the shares of Hermes, at an enterprise value of approximately SEK 4 billion on a cash and debt free basis. The public tender offer is expected to be launched during the second or third quarter, with closing anticipated in the third quarter of 2026. 

Hermes was founded in 1985 and is today a leading provider of cash management and secure logistics services in Peru. Hermes provides services that include transport, processing, storage and security custody of valuables such as cash, precious metals and high value minerals, as well as ATM management and collection services. Hermes serves around 1,000 clients across financial, retail, governmental, industrial and mining sectors. The company is publicly listed on the Lima Stock Exchange and is headquartered in Lima with 19 branches across the country. The company employs approximately 3,200 people nationwide and in 2025, Hermes reported revenues of PEN 432 million (approximately SEK 1.2 billion).

“Today we have reached a strategic milestone. Through our most significant acquisition to date, we are entering the Peruvian market. As the leading player in the industry, Hermes has a proven track record of growth, profitability and innovation. Peru has one the fastest growing economies in Latin America, supported by a solid macroeconomic environment and increasing cash usage. I am delighted to welcome more than 3,200 new colleagues to Loomis,” comments Aritz Larrea, President and CEO of Loomis.  

“We are excited to become part of Loomis. Joining a global group with deep expertise in operations like ours strengthens our ability to continue growing with confidence and responsibility. This next chapter strongly supports our purpose of empowering the development of a safer society by protecting resources, building trust, and contributing to stability within the financial system,” comments Mirella Velásquez Castro, CEO of Hermes.  

 Strategic rationale 

Strengthens Loomis’ position in Latin America  
As communicated at the 2024 Capital Markets Day, expanding in emerging Latin American markets is a strategic priority. Peru is an attractive market given its high cash usage, strong economic growth, a solid macro environment, and a stable, independent central bank. Strong potential for growth within the SME customer segment and Automated Solutions  

Hermes’ strong position in the SME segment and its relationship with Loomis’ cash-handling automation solutions under the CIMA brand provide a solid platform to expand Loomis’ Automated Solutions offering in Peru, creating clear growth and synergy opportunities.

Expanding the mining offer with Loomis International 
The acquisition presents strong potential to complement Hermes’ established valuables logistics within the mining sector with Loomis International’s service offering, supporting cross-border expansion and strengthening the combined position in the mining segment. Supports Loomis strategic targets 
The acquisition supports Loomis’ financial targets, contributing to both revenue growth and margin accretion. Hermes also demonstrates strong governance and is at the forefront of sustainability in its market, aligning well with Loomis’ sustainability priorities and targets. 

Overview of the transaction  

Loomis has entered into a Tender Offer Agreement (“TOA”) with CVC Capital Partners and other minority shareholders representing 99.49 percent of the outstanding shares of Hermes (the “Majority Shareholders”), a publicly listed company on the Lima Stock Exchange. Under the TOA, Loomis will, subject to customary terms and conditions, conduct a public tender offer (“Oferta Pública de Adquisición” or “OPA”) to acquire up to 100 percent of Hermes’ outstanding shares. The Majority Shareholders have pursuant to the terms of the TOA undertaken to support the OPA process and confirmed their intention to sell their shares and accept the tender offer once launched. The transaction values Hermes at an enterprise value of SEK 4 billion (PEN 1,450 million) on a cash and debt free basis, representing a 6.6x adjusted EBITDA multiple based on the 2025 financial year. 

The commencement of the OPA is expected during the second or third quarter of 2026. Further details of the transaction, including the offer price and offer conditions, will be provided in the tender offer documentation in accordance with applicable regulations. 

Following completion of the OPA, the business will be reported within Segment Europe and Latin America and consolidated into Loomis as of the transaction closing. Closing is expected to take place during the third quarter of 2026. Following a successful tender offer process, no regulatory approvals are required to complete the acquisition.  

The transaction will be financed entirely through debt with an already committed bridge facility.  

The acquisition is expected to be instantly accretive to the Group’s operating profit (EBITA) as well as earnings per share.  

Conference call 

Loomis invites shareholders, investors, analysts and financial media to a webcast presentation on May 5 at 9.00 a.m. CEST, during which the intended acquisition will be presented, and a Q&A session will be held. 

To follow the webcast, please follow this link.  

To ask questions, please join the conference call using the following dial-in details: 

United Kingdom: +44 (0)161 250 8206USA: +1 (0)561 771 1427Sweden: +46 (0)8 505 100 39

This press release is also available on the company’s website, www.loomis.com

For more information, please contact:  

Aritz Larrea 
President and CEO 

Contact via:  

Jenny Boström  
Head of Sustainability and IR
ir@loomis.com
+46 79 006 45 92

Fredrik Hammarbäck

Media Relations and External Communications Manager
media@loomis.com
+46 76 311 56 29

Important information

The public tender offer for all of the outstanding shares of Hermes Transportes Blindados S.A. described in this communication has not yet commenced. This communication is for informational purposes only, is not a recommendation and is neither an offer to purchase nor a solicitation of an offer to sell any securities, nor is it a substitute for the tender offer materials that Loomis AB and its acquisition subsidiary will file with the Superintendencia del Mercado de Valores upon commencement of the tender offer. 

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/loomis-ab/r/loomis-enters-peru-through-the-intended-acquisition-of-hermes-transportes-blindados-via-a-public-ten,c4344257

The following files are available for download:

https://mb.cision.com/Main/51/4344257/4075002.pdf

Loomis enters Peru through the intended acquisition of Hermes Transportes Blindados via a public tender offer

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SOURCE Loomis AB

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Corgi Launches AI Insurance Coverage to Protect Businesses When AI Goes Wrong

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SAN FRANCISCO, May 4, 2026 /PRNewswire/ — As artificial intelligence becomes deeply embedded in business operations, a new category of risk is emerging: one that traditional insurance policies were never designed to cover. Corgi has announced the launch of its AI Insurance Coverage, a purpose-built solution designed to protect companies from the real-world consequences of AI failures.

From autonomous agents making financial decisions to models generating customer-facing content, AI systems are no longer experimental—they are operational. But when these systems malfunction, produce biased outputs, or act unpredictably, the financial and legal exposure can be significant.

Corgi’s AI Insurance Coverage is designed to fill those gaps.

“Businesses are moving fast with AI, but their insurance hasn’t kept up,” said Nico Laqua, co-founder and CEOat Corgi. “We built this product for the reality companies are already in, where AI is making decisions, taking actions, and sometimes making mistakes.”

Rather than introducing a standalone policy, Corgi’s solution integrates directly with existing Tech E&O policies and introduces a modular approach, allowing companies to tailor protection based on how they use AI.

The coverage is built to address a wide spectrum of AI-related scenarios, including issues stemming from biased algorithms, inaccurate or harmful generated content, misuse of training data, adversarial attacks on models, synthetic media, and autonomous system failures.

Rather than forcing companies into rigid policies, Corgi allows customers to select only the coverage modules relevant to their risk profile, ensuring they pay only for what they need.

The launch comes at a time when traditional insurers and regulators alike are grappling with how to handle AI-related incidents. In some cases, traditional carriers have begun excluding AI-related risks altogether, leaving businesses exposed.

Corgi’s AI Insurance Coverage is available for technology companies, startups, and enterprises deploying AI in production environments.

About Corgi Insurance
Corgi is an AI-native, full-stack insurance carrier built for startups. As a licensed carrier, Corgi designs and manages insurance end-to-end, using modern infrastructure and AI systems to power underwriting, policy management, and claims.

Media Contact
Erika Lee
Corgi
erika@corgi.com

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SOURCE Corgi Insurance

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ISDN Precision System Obtains CE Certification, Plans Debut at SEMICON SEA

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TAIPEI, May 5, 2026 /PRNewswire/ — ISDN Precision System announced that its linear motors have obtained CE certification, demonstrating compliance with European Union requirements on safety, health, and environmental protection, and granting the company official access to the European market.

The company stated that achieving CE certification indicates its product design and manufacturing processes meet relevant European regulatory standards, and is expected to support future collaboration with international customers in equipment integration and applications.

ISDN Precision System will participate in SEMICON SEA 2026 in May 2026 under the leadership of its parent company, Singapore-based ISDN Holdings. This marks the company’s first participation in an overseas semiconductor exhibition.

According to ISDN Precision System, the exhibition will feature linear motors and high-precision modules, with applications covering semiconductor equipment, laser processing, and optical inspection. Its linear motors support high-speed motion and precision positioning, and are compatible with leading global drive and controller brands for multi-axis configurations. The company also provides customized mechatronic solutions, developing motion systems based on customer requirements.

According to PwC, global semiconductor equipment spending is projected to grow at a compound annual rate of over 7% through 2030, with more than 70% of investments concentrated in Asia. Against this backdrop, as Asia continues to serve as a major hub for semiconductor manufacturing, and with Singapore and Malaysia playing key roles in packaging, testing, and related supply chains, ISDN Precision System is leveraging its parent company’s regional presence to expand its service capabilities.

The company stated that it will continue to strengthen technical capabilities and application integration based on its existing product portfolio, while expanding collaboration opportunities in overseas markets.

About ISDN Holdings Limited
Operating since 1986, ISDN Holdings Limited (SGX: I07) is a fast-growing multi-industry corporation focused on powering smart operations. We help businesses advance their digital capabilities for the Industry 4.0 era while maintaining a keen focus on clean energy in Asia.

About ISDN Precision System
Based in Taiwan, ISDN Precision System specializes in the local production of linear motors, high-precision gantries, and customized mechatronics solutions for the precision manufacturing sector. From its strategic base in Asia, the company has rapidly built an international network to deliver precise and tailored motion solutions to customers worldwide.

Contact ISDN Precision System at marketing@isdn-precision.com 

 

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SOURCE ISDN Precision System

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