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Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions

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LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth

TAIPEI, Nov. 21, 2024 /PRNewswire/ — Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier’s three major platforms—Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier’s deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term.

According to a McKinsey report, GenAI’s impact on productivity is expected to contribute US$2.6 trillion to US$4.4 trillion annually to the global economy. Additionally, Gartner projects that by 2026, over 100 million humans will engage robocolleagues to contribute to daily tasks, emphasizing GenAI’s swift transition into mainstream adoption, particularly in automation and content creation. In the future, advertising will evolve into a dynamic medium for meaningful dialogue between brands and potential customers. By leveraging real-time data insights and analysis, brands can generate timely ad creatives and compelling copy to foster stronger, two-way communication with their audiences. This innovative approach mitigates ad fatigue and drives greater marketing effectiveness.

To fully unlock GenAI’s commercial potential, Appier has embedded AI-driven automation across every stage of the advertising and marketing journey. From core processes like audience segmentation to highly-personalized content creation and strategic optimization, Appier’s AI-powered solutions adapt dynamically to the complex needs of today’s marketers. By leveraging its powerful data moat, proprietary algorithms, and deep domain expertise, Appier empowers clients to transform into AI-first organizations, achieving higher ROI and sustaining a competitive edge in their markets.

Key GenAI-powered innovations in Appier’s product suite include ad creative optimization and text variation, background image creation and image expansion, enhanced A/B message testing, knowledge bot, salesbot, customer journey copilot, onsite AI editor, and data analysis copilot for auto-generating reports within the customer data platform.

1. Advertising Cloud

Conversational advertising: Traditionally, creating ad content was time-consuming, often struggling to accurately predict users’ conditions and deliver the right content. Today, GenAI enables dynamic ad creative optimization, allowing ads to interact seamlessly with users in real-time. By leveraging user-ad interaction data, it provides precise insights into users’ psychological states and behavioral patterns, empowering brands to deliver the right message to the right audience at the right moment.

For example, concise and impactful ads can target working professionals during their morning commute, while rich, detailed carousel ads are more suited for evening relaxation hours. Powered by GenAI, conversational ads enhance advertising performance and reduce deployment costs, paving the way for more efficient and impactful marketing strategies.

Image generationBackground image creation: Previously, marketers had to rent photography studios to produce high-quality product images, customizing backgrounds for special occasions to drive e-commerce sales. GenAI can rapidly generate diverse, creative backgrounds based on product features, tailoring them to various advertising scenarios and target audiences. It can seamlessly integrate external data like location, weather, and holidays to enhance conversion rates. For example, it might create a mountain backdrop for UV-resistant hats or water-splashed imagery for waterproof shoes, subtly reinforcing the motivation to purchase.Adaptive smart image editing: Online advertising offers numerous ad placements. Traditionally, design teams had to create multiple ads in various sizes to meet platform requirements. GenAI empowers marketers to efficiently adapt images for numerous online ad spaces. By uploading an image and selecting dimensions or zooming into custom areas, the AI identifies the foreground and background, generating images that seamlessly fit various ad formats or close up an object to meet dynamic placement needs.

2. Personalization Cloud

Customer journey copilot: Marketers used to manually configure campaigns across various channels, including eDMs, instant messaging, and web or app push notifications, requiring substantial time and effort. With natural language prompts and a co-pilot feature, marketers can easily design omnichannel customer journeys. The system auto-generates high-impact marketing plans to optimize customer engagement with minimal resource investment. Fifteen pre-built templates support diverse scenarios, including new user registration, welcome messages, product promotions, and post-sale services, ensuring comprehensive customer interaction and enhanced retention.Enhanced message to show A/B testing: In the past, determining which push message resonated the best often required two weeks of testing. Now, an AI assistant intelligently distributes traffic across multiple push versions while maintaining a control group. Through attribution analysis, it identifies the version with the highest engagement – measured by views, clicks, and conversions – and automatically adjusts traffic distribution to prioritize top-performing pushes. GenAI integration simplifies multi-version testing, enriching the user experience. Future advancements will enable AI to predict optimal message outcomes based on user behavior and historical data, identifying the most effective message to show.Knowledge bot: Skilled customer service representatives depend on accumulated experience and continuous learning. Traditional chatbots, on the other hand, frequently fall short, providing irrelevant answers when not adequately trained. This intelligent knowledge bot, integrating LLMs with Appier’s proprietary technologies, can be trained on company information, product descriptions, FAQs, and campaign URLs to build a comprehensive understanding of the brand. It works seamlessly with human agents to provide accurate responses, while a customizable key system continuously improves its performance based on user feedback, enhancing response accuracy over time.Sales bot: Consumers exhibit diverse profiles and shopping behaviors that vary depending on the context. They can be classified as casual shoppers, impulse buyers, budget-conscious, research or gift-driven customers. Factors such as product awareness, purchase intent, price rage, urgency, brand loyalty, and emotional triggers all play a role in influencing the likelihood of conversion or transaction. Appier’s salesbot is designed to accurately identify and address consumers’ personalized needs. From recommending new products and offering special discounts to delivering time-sensitive deals and presenting gift suggestions, the salesbot acts as a virtual sales assistant for marketers. It not only guides purchasing decisions but also significantly boosts conversion rates and enhances the overall user experience.Onsite AI editor: Traditionally, updating website content required extensive design and IT support, often taking over a week to complete. With GenAI, marketers can now create website templates by simply inputting text or layouts, reducing cross-department collaboration time from weeks to seconds. The system includes ten pre-built templates, enabling the quick implementation of commonly used features such as new product launches, product recommendations, and countdown timers.

3. Data Cloud

Data analytics copilot: Marketers often spend hours analyzing reports to uncover business insights, and developing data analysts with specialized expertise in analytics has proven challenging. With GenAI, they can generate detailed reports in seconds using text prompts, providing precise analysis of campaign outcomes and allowing clients to focus on strategic decision-making. The data analysis copilot evaluates customer behavior from initial brand contact to purchase, assesses the impact of various channels on conversions, and supports real-time adjustments to optimize marketing strategies.

With the seamless integration of GenAI, Appier delivers a powerful, streamlined solution that reinforces its leadership in intelligent business decision-making. These innovations simplify workflows, enhance productivity, inspire creativity, improve user experiences, and, most importantly, strengthen brand competitiveness. Appier remains committed to advancing AI-driven solutions that foster sustainable growth and drive business breakthroughs in the rapidly evolving AI landscape.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information.

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Meridian Singapore Immigration Launches New Website to Simplify the PR Application Journey for Foreigners in Singapore

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New online platform provides clear, structured guidance for Employment Pass and S Pass holders navigating Singapore’s residency and Permanent Residency pathways

SINGAPORE, April 30, 2026 /PRNewswire/ — Meridian Singapore Immigration Pte. Ltd. has officially launched its new website at meridianimmigration.sg, a resource built specifically for foreigners living and working in Singapore who are exploring Permanent Residency or long-term residency options.

The platform arrives at a time when Singapore’s expatriate and foreign professional community is growing rapidly, yet many EP and S Pass holders report struggling to find clear, reliable information on the PR application process. Singapore’s immigration framework is among the most structured in Southeast Asia, with eligibility criteria, documentation requirements, and submission windows that change frequently. For individuals navigating this process without professional guidance, the stakes are high and the margin for error is narrow.

Meridian’s website was built to address that gap directly. The platform offers detailed explanations of available immigration pathways, structured consultation options, and educational resources developed by the firm’s team of immigration specialists. Rather than presenting a services catalogue, the site walks users through the considerations relevant to their specific situation, whether they hold an Employment Pass, S Pass, or are planning for their family’s long-term residency in Singapore.

“We built this platform because we saw how overwhelming and confusing the immigration process can be for people who genuinely want to build their lives here,” said a spokesperson for Meridian Singapore Immigration. “Our goal is to be the trusted partner that walks them through every step with clarity and integrity.”

Singapore’s continued attractiveness as a regional hub for multinational corporations, financial institutions, and technology firms means the pipeline of foreigners seeking long-term residency options remains substantial. At the same time, the ICA’s PR application framework has grown more nuanced, with factors such as economic contributions, family ties, and community integration weighed during assessment. Applicants who proceed without a clear understanding of these criteria often submit applications that are either premature or structurally incomplete.

Meridian’s approach centres on preparation and transparency, helping applicants understand where they stand before they apply and what supporting documentation strengthens their case.

Meridian Singapore Immigration Pte. Ltd. is a professional immigration consultancy dedicated to guiding individuals and families through Singapore’s immigration process. Specialising in Permanent Residency (PR) applications, residency pathways, and compliance support, Meridian offers clear, structured solutions tailored to each client’s unique circumstances. Founded on the values of Guidance, Integrity, and Success, Meridian is committed to making immigration simple, transparent, and accessible for everyone. For more information, visit meridianimmigration.sg or contact info@meridianimmigration.sg / +65 8873 1113.

 

View original content:https://www.prnewswire.com/apac/news-releases/meridian-singapore-immigration-launches-new-website-to-simplify-the-pr-application-journey-for-foreigners-in-singapore-302757392.html

SOURCE Meridian Singapore Immigration Pte. Ltd.

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Socomec, Daitron team up to meet Japan’s growing power demands

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TOKYO, April 30, 2026 /PRNewswire/ — Socomec, a century-old electrical group specialising in mission-critical energy, and Japan’s Daitron, an electronics components distributor, have signed a partnership to deliver power conversion solutions and service backup power and electrical-switching systems across Japan.

The deal combines Socomec’s equipment with Daitron’s on-the-ground engineering team, which has more than 74 years of experience in the Japanese market. The two companies will handle everything from project delivery to ongoing maintenance and spare parts.

The partnership covers three product areas: uninterruptible power supplies (UPS), which keep facilities running during outages; power conversion systems, which ensure the availability and continuity of high-quality energy; and static transfer switches, which automatically reroute power loads between sources without interruption.

Beyond equipment sales, the agreement includes training, spare parts, long-term service contracts and a full range of expert services covering prevention, measurement and analysis, consultancy, deployment and optimisation. Socomec will provide product and technical training to Daitron’s team, while Daitron handles installation, servicing and day-to-day client support in Japan.

The target market spans data centres, semiconductor plants, industrial facilities, hospitals and green buildings, all areas where even brief power interruptions can prove costly. Data center demand in particular is surging, driven by the rapid expansion of artificial intelligence infrastructure, with colocation and enterprise facilities among the primary targets.

“Daitron knows the Japanese market inside and out. They have the people, the relationships, and the hands-on experience, and we bring the technology to match,” said Socomec Asia-Pacific CEO O’Niel Dissanayake. “It’s a natural fit, and together we can offer something neither company could deliver alone.”

“Japan’s data centres, chip factories and industrial plants all require power systems they can count on,” said Masaharu Kato, corporate officer of Daitron. “Socomec’s technology is exactly what these customers need, and our job is to make sure it’s installed, maintained and supported properly. That’s what we do best.”

The partnership comes as Japan faces a step change in power demand. Electricity consumption is expected to grow 5.3% over the next decade, driven by data centres and semiconductor factories, according to the country’s grid operator. Industrial energy demand alone is forecast to rise 18.3% over the same period.

That growth is creating strong demand for reliable power infrastructure. Data centres, for example, run around the clock and cannot afford downtime, making backup power and efficient energy management essential. Socomec’s systems are designed to reduce power consumption without sacrificing reliability, a balance that is becoming increasingly important as operators look to manage both costs and environmental commitments.

Both companies say project planning and bids are already underway, with a long-term goal of expanding the partnership’s reach across Japan as demand grows.

About Daitron

Daitron Co., Ltd. is a Japanese engineering and trading company founded in 1952 and headquartered in Osaka. Listed on the Tokyo Stock Exchange (TYO: 7609), Daitron sells and manufactures electronic components, semiconductor processing equipment and power supply systems. The company has more than seven decades of experience serving Japan’s electronics and manufacturing industries.

SOCOMEC: When energy matters

Founded in 1922, SOCOMEC is an independent industrial group of more than 4,800 experts spread across the world in 30 subsidiaries. Our vocation: design, manufacture and sale of electrical equipment, with a strong expertize in critical power applications. In 2025, SOCOMEC achieved a turnover of 997 million euros (not yet audited).

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/socomec-daitron-team-up-to-meet-japans-growing-power-demands-302755570.html

SOURCE Socomec

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Multi-Destination Travel Surges Across Asia-Pacific This Labour Day, Trip.com Group Data Shows

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Multi-city travel across Asia-Pacific grew 35% year-on-yearMulti-city travel outpaces single-destination growth by more than 2xSoutheast Asia sees strong double-digit growth, with Thailand up to 52% YoY

SINGAPORE, April 29, 2026 /CNW/ — Multi-city travel across Asia-Pacific grew 35% year-on-year this Labour Day period, according to data from Trip.com Group. Several Asia-Pacific markets including Japan, South Korea, parts of Southeast Asia and Mainland China celebrate Labour Day, driving strong cross-border and domestic travel flows across the region.

Over 30% of international trips now span multiple destinations, highlighting a continued shift towards more complex, itinerary-led travel. This shift reflects a growing preference to maximise time and value with multiple destinations within a single trip rather than a single location.

Multi-destination trips become a defining travel pattern

While single-destination travel continues to account for most bookings, growth is increasingly driven by more complex itineraries. Multi-destination bookings are growing at more than twice the pace of single-destination travel, reflecting stronger demand for flexibility and deeper exploration.

Travellers are increasingly structuring trips across multiple cities to maximise both time and value, with popular combinations including:

Tokyo – Osaka – Kyoto (Japan)Seoul – Busan (South Korea)Bangkok – Phuket (Thailand)

These itineraries reflect a growing preference for multi-stop journeys that blend urban experiences with leisure destinations.

Southeast Asia sees fast growth in multi-destination travel 

Across Southeast Asia, demand for multi-destination travel is rising steadily, with strong growth across key markets of Thailand: 52%, Malaysia: 40%, and Singapore: 17%, according to Trip.com Group data.

Top outbound destinations across Southeast Asian markets include Japan (Tokyo, Osaka), South Korea (Seoul), China (Shanghai, Beijing), Thailand (Bangkok), Indonesia (Bali).

In other parts of Asia such as Hong Kong SAR, multi-destination travel also grew by over 50% year-on-year, highlighting growing preference for more complex itineraries over traditional single-destination trips, particularly in well-connected urban markets.

In Mainland China, domestic travel remains a strong base, while overseas journeys are increasingly shaped by multi-destination itineraries, with over 40% of outbound trips spanning multiple destinations and continuing to grow.

This suggests that travellers in this region are increasingly combining multiple cities within a single trip, supported by strong regional connectivity.

Japan’s domestic travel momentum on the rise

Japan is also seeing shifts in domestic travel behaviour, even as outbound demand continues to grow.

In Japan, domestic travel is growing rapidly, indicating rising interest in travelling within the country, accounting for one-quarter of all flight bookings, and to cities such as Tokyo, Sapporo and Okinawa.

Intra-Asia travel dominates Labour Day demand

The Labour Day holiday period continues to be driven by regional travel within Asia-Pacific, with travellers favouring destinations that offer ease of access, diverse experiences, and flexible itineraries.

The Group’s data highlights the continued strength of short-haul travel, supported by strong connectivity and shorter flight durations.

More broadly, the way people travel across Asia-Pacific is evolving. Travellers taking a more deliberate approach to how they plan their trips. While cross-border journeys are increasingly shaped by multi-city itineraries, domestic travel remains a strong and steady part of the landscape. Together, these patterns point to a more flexible and value-conscious mindset, as travellers look to make the most of both time and budget.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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View original content to download multimedia:https://www.prnewswire.com/news-releases/multi-destination-travel-surges-across-asia-pacific-this-labour-day-tripcom-group-data-shows-302756711.html

SOURCE Trip.com Group

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