Connect with us

Technology

Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions

Published

on

LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth

TAIPEI, Nov. 21, 2024 /PRNewswire/ — Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier’s three major platforms—Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier’s deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term.

According to a McKinsey report, GenAI’s impact on productivity is expected to contribute US$2.6 trillion to US$4.4 trillion annually to the global economy. Additionally, Gartner projects that by 2026, over 100 million humans will engage robocolleagues to contribute to daily tasks, emphasizing GenAI’s swift transition into mainstream adoption, particularly in automation and content creation. In the future, advertising will evolve into a dynamic medium for meaningful dialogue between brands and potential customers. By leveraging real-time data insights and analysis, brands can generate timely ad creatives and compelling copy to foster stronger, two-way communication with their audiences. This innovative approach mitigates ad fatigue and drives greater marketing effectiveness.

To fully unlock GenAI’s commercial potential, Appier has embedded AI-driven automation across every stage of the advertising and marketing journey. From core processes like audience segmentation to highly-personalized content creation and strategic optimization, Appier’s AI-powered solutions adapt dynamically to the complex needs of today’s marketers. By leveraging its powerful data moat, proprietary algorithms, and deep domain expertise, Appier empowers clients to transform into AI-first organizations, achieving higher ROI and sustaining a competitive edge in their markets.

Key GenAI-powered innovations in Appier’s product suite include ad creative optimization and text variation, background image creation and image expansion, enhanced A/B message testing, knowledge bot, salesbot, customer journey copilot, onsite AI editor, and data analysis copilot for auto-generating reports within the customer data platform.

1. Advertising Cloud

Conversational advertising: Traditionally, creating ad content was time-consuming, often struggling to accurately predict users’ conditions and deliver the right content. Today, GenAI enables dynamic ad creative optimization, allowing ads to interact seamlessly with users in real-time. By leveraging user-ad interaction data, it provides precise insights into users’ psychological states and behavioral patterns, empowering brands to deliver the right message to the right audience at the right moment.

For example, concise and impactful ads can target working professionals during their morning commute, while rich, detailed carousel ads are more suited for evening relaxation hours. Powered by GenAI, conversational ads enhance advertising performance and reduce deployment costs, paving the way for more efficient and impactful marketing strategies.

Image generationBackground image creation: Previously, marketers had to rent photography studios to produce high-quality product images, customizing backgrounds for special occasions to drive e-commerce sales. GenAI can rapidly generate diverse, creative backgrounds based on product features, tailoring them to various advertising scenarios and target audiences. It can seamlessly integrate external data like location, weather, and holidays to enhance conversion rates. For example, it might create a mountain backdrop for UV-resistant hats or water-splashed imagery for waterproof shoes, subtly reinforcing the motivation to purchase.Adaptive smart image editing: Online advertising offers numerous ad placements. Traditionally, design teams had to create multiple ads in various sizes to meet platform requirements. GenAI empowers marketers to efficiently adapt images for numerous online ad spaces. By uploading an image and selecting dimensions or zooming into custom areas, the AI identifies the foreground and background, generating images that seamlessly fit various ad formats or close up an object to meet dynamic placement needs.

2. Personalization Cloud

Customer journey copilot: Marketers used to manually configure campaigns across various channels, including eDMs, instant messaging, and web or app push notifications, requiring substantial time and effort. With natural language prompts and a co-pilot feature, marketers can easily design omnichannel customer journeys. The system auto-generates high-impact marketing plans to optimize customer engagement with minimal resource investment. Fifteen pre-built templates support diverse scenarios, including new user registration, welcome messages, product promotions, and post-sale services, ensuring comprehensive customer interaction and enhanced retention.Enhanced message to show A/B testing: In the past, determining which push message resonated the best often required two weeks of testing. Now, an AI assistant intelligently distributes traffic across multiple push versions while maintaining a control group. Through attribution analysis, it identifies the version with the highest engagement – measured by views, clicks, and conversions – and automatically adjusts traffic distribution to prioritize top-performing pushes. GenAI integration simplifies multi-version testing, enriching the user experience. Future advancements will enable AI to predict optimal message outcomes based on user behavior and historical data, identifying the most effective message to show.Knowledge bot: Skilled customer service representatives depend on accumulated experience and continuous learning. Traditional chatbots, on the other hand, frequently fall short, providing irrelevant answers when not adequately trained. This intelligent knowledge bot, integrating LLMs with Appier’s proprietary technologies, can be trained on company information, product descriptions, FAQs, and campaign URLs to build a comprehensive understanding of the brand. It works seamlessly with human agents to provide accurate responses, while a customizable key system continuously improves its performance based on user feedback, enhancing response accuracy over time.Sales bot: Consumers exhibit diverse profiles and shopping behaviors that vary depending on the context. They can be classified as casual shoppers, impulse buyers, budget-conscious, research or gift-driven customers. Factors such as product awareness, purchase intent, price rage, urgency, brand loyalty, and emotional triggers all play a role in influencing the likelihood of conversion or transaction. Appier’s salesbot is designed to accurately identify and address consumers’ personalized needs. From recommending new products and offering special discounts to delivering time-sensitive deals and presenting gift suggestions, the salesbot acts as a virtual sales assistant for marketers. It not only guides purchasing decisions but also significantly boosts conversion rates and enhances the overall user experience.Onsite AI editor: Traditionally, updating website content required extensive design and IT support, often taking over a week to complete. With GenAI, marketers can now create website templates by simply inputting text or layouts, reducing cross-department collaboration time from weeks to seconds. The system includes ten pre-built templates, enabling the quick implementation of commonly used features such as new product launches, product recommendations, and countdown timers.

3. Data Cloud

Data analytics copilot: Marketers often spend hours analyzing reports to uncover business insights, and developing data analysts with specialized expertise in analytics has proven challenging. With GenAI, they can generate detailed reports in seconds using text prompts, providing precise analysis of campaign outcomes and allowing clients to focus on strategic decision-making. The data analysis copilot evaluates customer behavior from initial brand contact to purchase, assesses the impact of various channels on conversions, and supports real-time adjustments to optimize marketing strategies.

With the seamless integration of GenAI, Appier delivers a powerful, streamlined solution that reinforces its leadership in intelligent business decision-making. These innovations simplify workflows, enhance productivity, inspire creativity, improve user experiences, and, most importantly, strengthen brand competitiveness. Appier remains committed to advancing AI-driven solutions that foster sustainable growth and drive business breakthroughs in the rapidly evolving AI landscape.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information.

Logo – https://mma.prnewswire.com/media/2100306/appier_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/appier-unveils-generative-ai-integration-across-entire-product-suite-to-boost-advertising-personalization-and-data-solutions-302312353.html

Continue Reading

Technology

KLEVV UNVEILS ALL-NEW CRAS V RGB PRIME DDR5 GAMING/OC MEMORY

Published

on

By

SUPPORTS AMD EXPO™ Technology: Featuring Ultra Low Latency
WITH AWARD-WINNING FLAGSHIP DESIGN

HONG KONG, Oct. 27, 2026 /PRNewswire/ — KLEVV, the leading consumer memory and storage brand introduced by Essencore, unveils the all-new CRAS V RGB PRIME DDR5 Gaming/OC Memory. Purpose-built for elite gaming rigs and demanding creative workloads, this new premium memory unleashes ultra-low CAS latency down to CL26 at 6000 MT/s and blazing overclocking speeds of up to 8000 MT/s at CL38, dressed in a striking black-and-gold finish and armed with dual-platform overclocking support for gamers, PC builders, and performance enthusiasts who demand nothing but the best. 

Refined Flagship Design and Craftsmanship
Building on the aluminum heat spreader design of the flagship CRAS V RGB, winner of both the Red Dot and iF Design Awards, the CRAS V RGB PRIME introduces a striking new black-and-gold interpretation of the series’ signature look.

An advanced hard-anodizing process, combined with a specialized surface treatment, gives the modules a smooth, piano-lacquer-like sheen that adds depth and sophistication from every angle. The result is an understated yet luxurious aesthetic that offers users a fresh, premium design choice while preserving the refined craftsmanship of the original CRAS V RGB.

High-Speed Performance with Lower Latency
The CRAS V RGB PRIME further advances KLEVV’s DDR5 overclocking memory lineup with tested speeds of 6000, 6400, and 8000 MT/s and CAS latencies of CL26, CL28, and CL38, respectively.

The 6000 MT/s configuration features tested timings of 26-36-36-76, while the 6400 MT/s configuration delivers timings of 28-38-38-78. For users seeking extreme frequencies, the 8000 MT/s models operate at tested timings of 38-48-48-128. All configurations are tested at 1.4V.

The 6000 and 6400 MT/s configurations are available in dual-channel kits ranging from 32GB (16GBx2), 64GB (32GBx2), to 128GB (64GBx2), while the 8000 MT/s models are offered in both 32GB (16GBx2) and 48GB (24GBx2) kits. This diverse range gives users greater flexibility to select the ideal balance of speed, latency, and capacity for their systems.

Next-Generation AMD EXPO™ Technology: Featuring Ultra Low Latency
“AMD EXPO™ Technology: Featuring Ultra Low Latency” is the latest evolution of AMD’s established memory overclocking technology. The new AMD EXPO ULL profile incorporates optimized memory sub-timing settings designed to reduce latency and improve overall performance on compatible AMD platforms. As the first product in KLEVV’s overclocking memory lineup to adopt this technology, the CRAS V RGB PRIME delivers a more responsive gaming and overclocking experience.

The 6000 MT/s and 6400 MT/s 32GB (16GBx2) configurations are certified for AMD EXPO Ultra Low Latency. According to AMD, certified Ultra Low Latency memory can deliver an average 4% improvement in FPS compared with non-ULL AMD EXPO memory on compatible systems.*

Broad Intel and AMD Platform Support
Offering broad support across the latest desktop platforms, the CRAS V RGB PRIME is compatible with AMD Ryzen™ processors on the AM5 platform and Intel® Core™ Ultra 200S Plus processors.

Each kit comes preloaded with both Intel® Extreme Memory Profile and AMD EXPO™ Technology overclocking profiles, allowing users to unlock high-speed performance through a simple BIOS setting on compatible motherboards with supported BIOS versions. With both profiles included, users can confidently choose their preferred speed and capacity without the hassle of selecting separate Intel- or AMD-specific models.

Premium Components for Uncompromising Stability
The CRAS V RGB PRIME features rigorously screened, high-quality memory ICs from a leading Korean manufacturer, ensuring consistent high-speed performance and exceptional stability under demanding workloads.

Paired with a high-density 10-layer PCB, the modules deliver enhanced signal integrity and greater resistance to interference during high-speed operation. Integrated PMIC and on-die ECC technologies further support stable power management and long-term reliability, creating a robust foundation for gaming and overclocking performance.

To ensure broad compatibility, the CRAS V RGB PRIME has also been validated on the QVLs (Qualified Vendor Lists) of four major motherboard manufacturers. Its RGB lighting supports ASUS Aura Sync, GIGABYTE RGB Fusion, MSI Mystic Light Sync, and ASRock Polychrome Sync, allowing users to seamlessly coordinate lighting across compatible components and systems.

A Complete DDR5 Gaming/OC Memory Lineup
The introduction of the CRAS V RGB PRIME further expands KLEVV’s comprehensive DDR5 Gaming/OC memory portfolio.

With the CRAS, URBANE, BOLT, and FIT series available across a wide range of designs and specifications, KLEVV continues to provide flexible memory choices for different performance requirements, system configurations, and aesthetic preferences.

Warranty and Availability
The CRAS V RGB PRIME DDR5 comes with a limited lifetime peace of mind warranty and will be available from November 2026. Please visit the KLEVV website to check product availability across online and offline retail channels. 

ABOUT KLEVV
KLEVV is a premium brand of Essencore, a major vendor of memory modules and NAND flash application products. The KLEVV range focuses on high-performance gaming memory modules and solid-state drives, engineered for enthusiasts who demand world-class quality and reliability. KLEVV memory and SSD products have been recognized with Germany’s Red Dot Design Award and iF Design Award for their innovative design. For more information, please visit www.klevv.com.

ABOUT ESSENCORE
Established in 2014, Essencore Limited aims to become the world’s top vendor of DRAM modules and NAND flash application products. The company started with one goal: to “Change the world and be a leader in semiconductor distribution.” The business strategies of Essencore are to adopt the newest technologies to differentiate themselves from competitors, deliver dedicated Memory products, and offer various product portfolios for customers’ competition readiness. For more information, please visit www.essencore.com.

*Based on AMD testing. Actual performance may vary depending on processor, motherboard, BIOS version, memory configuration, and application workload.

Overclocking and/or Undervolting AMD processors and memory, including without limitation, altering clock frequencies / multipliers or memory timing / voltage, to operate outside of AMD’s published specifications will void any applicable AMD product warranty, even when enabled via AMD hardware and/or software. This may also void warranties offered by the system manufacturer or retailer. Users assume all risks and liabilities that may arise out of overclocking / undervolting AMD processors, including, without limitation, failure of or damage to hardware, reduced system performance and/or data loss, corruption or vulnerability. GD-106.

View original content to download multimedia:https://www.prnewswire.com/news-releases/klevv-unveils-all-new-cras-v-rgb-prime-ddr5-gamingoc-memory-302920807.html

SOURCE Klevv

Continue Reading

Technology

transcosmos partners with Metaverse Creators to expand the global reach of VRChat 3D content through cross-border e-commerce platform Geek Jack

Published

on

By

Bringing avatars, outfits, and other creations by Japanese creators to users around the world

TOKYO, Oct. 27, 2026 /PRNewswire/ — transcosmos today announced a partnership with Metaverse Creators Inc. (Headquarters: Tokyo, Japan; CEO: Kazuo Wakamiya) to begin the global distribution of VRChat 3D content planned, produced, and sold by Metaverse Creators through Geek Jack, transcosmos’s cross-border e-commerce platform specializing in entertainment products. Through this partnership, avatar, outfit, hairstyle, accessory, and other 3D content will be gradually introduced on Geek Jack. transcosmos and Metaverse Creators will strengthen their sales and marketing framework to bring the works of Japanese creators to a broader global audience.

Background

In VR social platforms such as VRChat, a culture has emerged in which users connect across countries and regions while enjoying 3D content such as avatars, outfits, and accessories. While high-quality 3D content created by Japanese creators continues to attract growing interest from overseas audiences, challenges related to language, payment processing, marketing, and sales operations can create barriers for individual creators seeking to expand internationally.

Metaverse Creators has been working with leading creators in the metaverse space to plan, produce, and sell VRChat avatars, outfits, and other virtual items, while helping create an environment in which creators can continue to thrive.

Geek Jack is a cross-border e-commerce platform specializing in the entertainment category and operated by transcosmos. Since launching digital downloads of Japan-originated VTuber voice content in July 2019, Geek Jack has expanded its offerings to include both digital and physical products for customers around the world. Since 2023, Geek Jack has also offered VRChat avatars, outfits, and other products, strengthening its lineup of 3D model content for VR social platforms and the metaverse.

This partnership was established to further expand opportunities for Japanese 3D content to reach global audiences by combining Metaverse Creators’s expertise in planning and producing 3D content and its creator network with Geek Jack’s cross-border e-commerce infrastructure.

About the partnership
Under this partnership, transcosmos and Metaverse Creators will focus on the following initiatives:

Overseas sales of VRChat 3D content
Avatars, outfits, hairstyles, accessories, and other VRChat 3D content planned, produced, and sold by Metaverse Creators will be gradually made available on Geek Jack. The partnership will establish a streamlined shopping journey that enables overseas users to easily discover and purchase these creations.Strengthening outreach to overseas users
To bring product information and the unique appeal of creators to overseas users, promotional activities and product communications for international audiences will be strengthened. Beyond simply selling products, the partnership will communicate the creative vision and story behind each work, creating new opportunities for engagement between creators and fans around the world.Supporting creators’ sustainable global expansion
In addition to Metaverse Creators’s expertise in creator support, the partnership will leverage Geek Jack’s multilingual customer support capabilities and the proven track record of “Modesapo!” in addressing unauthorized distribution and reposting of creators’ works. By reducing the operational burden associated with international sales, the partnership will help creators focus on content creation while building an environment that enables them to continuously reach audiences around the world.Next steps
Through this partnership, transcosmos and Metaverse Creators will continue to expand the range of 3D content and participating creators on Geek Jack, bringing Japan-originated avatar culture and 3D creative works to users around the world. The partnership will also leverage feedback and demand from overseas users to inform future product development and promotional activities, with the goal of building a sustainable distribution ecosystem that creates new revenue opportunities and fan engagement for creators.

About Geek Jack
Geek Jack is a cross-border e-commerce platform operated by transcosmos and focused on entertainment products. Since July 2019, it has offered digital downloads of Japan-originated VTuber voice content. Today, in addition to digital products, Geek Jack sells physical merchandise to customers across countries and regions worldwide. Geek Jack is also expanding its lineup of 3D model content for VR social platforms and the metaverse, as well as music-related products. Official website: https://shop.geekjack.net/

About Metaverse Creators Inc. (https://metaverse-creators.tokyo/)
Metaverse Creators supports the growth of creators while working alongside them from planning through development, helping bring content created by Japanese creators to global audiences. Across a wide range of metaverse platforms, including VRChat and Roblox, Metaverse Creators provides end-to-end support covering everything from content creation to promotion. The company remains committed to establishing Japan-originated metaverse culture as a global cultural standard.

*transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
*Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have united superior “people” with cutting-edge “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes, focusing on both sales expansion and cost optimization through our 189 bases across 36 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of the e-commerce market on a global scale, transcosmos provides comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 46 countries/regions around the globe. transcosmos is committed to treating the challenges of its clients and society as its own—discussing and addressing their issues from planning to execution—and Make It Real, Together. Visit us here https://www.trans-cosmos.co.jp/english/

View original content to download multimedia:https://www.prnewswire.com/news-releases/transcosmos-partners-with-metaverse-creators-to-expand-the-global-reach-of-vrchat-3d-content-through-cross-border-e-commerce-platform-geek-jack-302921426.html

SOURCE transcosmos inc.

Continue Reading

Technology

People&Technology advances smart hospital validation at Saudi Arabia’s PSMMC, backed by KHIDI

Published

on

By

SEOUL, South Korea, Oct. 28, 2026 /PRNewswire/ — People&Technology (PnT), a smart hospital solution provider, is validating its smart hospital technologies at Prince Sultan Military Medical City (PSMMC), one of Saudi Arabia’s largest medical cities, operating under the Kingdom’s Ministry of Defense.

The project, officially titled “Introduction of an integrated smart hospital digitalization solution for outpatient and inpatient services utilizing existing infrastructure at a major Saudi medical city,” is supported by the Korea Health Industry Development Institute (KHIDI) under its ICT-based healthcare system overseas expansion program. It centers on PnT’s IndoorPlus+ platform, deploying three services: Smart ward, with wearable patient monitoring and asset tracking in the stroke unit to speed clinical response and ease nursing workload; Smart outpatient, built on indoor wayfinding to cut wait times and simplify navigation for outpatients; and an IoMT-based Smart hospital command center, giving administrators real-time, facility-wide visibility for faster decisions.

PnT is finalizing deployment of its wayfinding solution in PSMMC’s ObGyn ward for on-site demonstration, integrating with the patient mobile app developed by DigitConn to guide outpatients through the department. The solution reuses the hospital’s existing digital signage and kiosk infrastructure, whose Bluetooth broadcast capability is repurposed for location-based services, cutting installation cost and boosting synergy across on-site digital systems.

On the ground, the project is anchored by DigitConn, PnT’s trusted local partner, serving as PSMMC’s coordination and technical-support contact. DigitConn brings close to two decades of experience in Saudi Arabia’s healthcare IT industry, dating back to 2006, with deployments across major public hospitals nationwide. Together, PnT and DigitConn secured a tripartite MOU with PSMMC and completed on-site demonstrations with hospital clinicians.

“Validating our solutions at a facility of PSMMC’s scale and standing gives us a reference few overseas providers can match, showing hospitals across the region that our platform performs in one of Saudi Arabia’s most demanding institutional environments,” said an official at PnT.

With Saudi Vision 2030 driving healthcare digital transformation, PnT views PSMMC as a proof point for GCC and MENA expansion, signaling its ability to earn trust within large, government-run hospital systems.

PnT’s IndoorPlus+ platform has been deployed across 120+ hospitals to date, with interoperability spanning 50+ wearable and medical devices and 100+ IoT systems.

PnT plans to expand its PSMMC deployment based on the current phase’s results, with broader rollout planned across Ministry of Defense hospitals region-wide.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/peopletechnology-advances-smart-hospital-validation-at-saudi-arabias-psmmc-backed-by-khidi-302921526.html

Continue Reading

Trending