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Identity Verification Market to Grow by USD 16.92 Billion (2024-2028) with eID Cards and Smart Infrastructure Driving Demand, Report on How AI Redefines Landscape – Technavio

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NEW YORK, Nov. 27, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global identity verification market size is estimated to grow by USD 16.92 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  20.3%  during the forecast period. Increase in digitalization with electronic id (eid) cards and smart infrastructure initiatives is driving market growth, with a trend towards growing adoption of bring your own device (BYOD) among enterprises. However, privacy and security concerns of data transferred through iot  poses a challenge.Key market players include Applied Recognition Corp., Authenteq Tarbena GmbH, Equifax Inc., Experian Plc, GB Group plc, Gen Digital Inc., ID Merit, Intellicheck Inc., Jumio Corp., Khosla Labs Pvt. Ltd., Mastercard Inc., Mitek Systems Inc., Onfido, PXL Vision AG, RELX Plc, Shufti Pro Ltd., Thales Group, TransUnion, UAB iDenfy., and WebID Solutions GmbH.

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Identity Verification Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 20.3%

Market growth 2024-2028

USD 16922.8 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

16.35

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 32%

Key countries

US, Australia, UK, Canada, and Germany

Key companies profiled

Applied Recognition Corp., Authenteq Tarbena GmbH, Equifax Inc., Experian Plc, GB Group plc, Gen Digital Inc., ID Merit, Intellicheck Inc., Jumio Corp., Khosla Labs Pvt. Ltd., Mastercard Inc., Mitek Systems Inc., Onfido, PXL Vision AG, RELX Plc, Shufti Pro Ltd., Thales Group, TransUnion, UAB iDenfy., and WebID Solutions GmbH

Market Driver

The Identity Verification Market is experiencing significant growth due to increasing security risks associated with online transactions and digital identities. Businesses in finance, healthcare, emerging markets, and various industries are adopting advanced verification techniques such as artificial intelligence (AI), biometric technologies, and multi-factor authentication to secure their digital services and protect against identity-related theft incidents. These technologies include facial recognition, video analytics, liveness detection, and smart cities’ intelligent border control. The finance sector, in particular, is prioritizing security measures to comply with Anti-Money Laundering (AML) regulations and prevent cyber threats. Healthcare and life sciences, retail and e-commerce, energy and utilities, IT and ITES, and government and defense sectors are also investing in identity verification systems to secure confidential data, client financial details, and personal identifiers. Emerging technologies like blockchain-based identity verification, biometric checks, and cloud-based deployment are gaining popularity for their efficiency and security. However, a lack of awareness and potential losses due to fraudulent activities continue to be concerns for businesses. System integrators and security professionals are providing consulting, biometric devices, and security training to help organizations navigate the complex IT infrastructure and technical expertise required for effective identity verification. The identity verification industry is also addressing regulatory compliance, data analysis, and fraud detection needs across various sectors, including e-commerce, gaming, travel, and cryptocurrency exchanges. The market is expected to continue growing as digitization initiatives increase and cybersecurity needs become more pressing. 

In today’s business landscape, the Bring Your Own Device (BYOD) trend is gaining popularity among enterprises. This shift towards a mobile-first, web next scenario enables employees to access their privileged accounts via mobile devices, enhancing productivity and morale. Privileged users, also known as admin users, possess the authority to manage backend functions of a system. They can create, modify, and delete accounts, alter user roles, adjust settings, and view sensitive data. This streamlined approach allows enterprises to adapt to the evolving work environment while ensuring secure access to critical information. 

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Market Challenges

The Identity Verification Market is facing several challenges in today’s digital world. Security risks associated with online transactions and digital identities require advanced verification techniques to ensure safety. Artificial Intelligence (AI) and biometric technologies are emerging as effective solutions for businesses in finance, healthcare, and emerging markets. However, these technologies also pose new security challenges. Identity-related theft incidents, border controls, and intelligent border control systems using facial recognition, video analytics, and liveness detection are becoming increasingly common. Businesses need to invest in security measures, hire security personnel with technical expertise and security skills, and provide security training to prevent breaches. Regulations such as Anti-Money Laundering (AML) and data privacy concerns demand cloud-based deployment and data analysis for fraud detection and regulatory compliance. The eCommerce, gaming, and travel industries are particularly vulnerable to identity-related fraud and cybercrime. Traditional non-biometric solutions and industry-specific requirements call for fraud mitigation tools and machine learning models. The Identity Verification Industry is continuously evolving with emerging technologies like blockchain-based identity verification and biometric checks. Despite these challenges, the market offers opportunities for system integrators, consulting firms, and corporations to provide efficient and secure identity verification solutions for digital services, digitalization initiatives, and confidential data protection.In today’s security-challenged world, ensuring complete security for IoT systems and data is a formidable task. With the increasing use of customized software modules and connected devices, the number of potential entry points for hackers and cybercriminals grows. Sensitive information transferred through IoT devices is critical and must be protected. The challenge lies in securing the numerous interfaces linking system components. Organizations must implement identity verification solutions to mitigate risks and safeguard their IoT systems and data. Identity verification market offers advanced technologies like multi-factor authentication, biometric verification, and behavioral analytics to strengthen security measures. These solutions provide an additional layer of protection, ensuring only authorized access to IoT systems and data.

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Segment Overview 

This identity verification market report extensively covers market segmentation by  

Component 1.1 Solutions1.2 ServicesType 2.1 Large enterprises2.2 SMEsGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Solutions-  Identity verification solutions are essential for businesses to authenticate the identity of users or customers. These solutions ensure that the person engaging in a process is the true owner of the provided information, preventing unauthorized use, false identities, and fraud. Offline methods include face-to-face verification, where individuals present themselves in person at a company location or institution. Online identity verification methods include knowledge-based authentication, biometric verification, and document verification. The global market for identity verification solutions is projected to expand due to the increasing need for secure and reliable identity verification processes.

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Research Analysis

The Identity Verification Market is witnessing significant growth due to the increasing number of online transactions and the need to secure digital identities. With the rise of emerging technologies such as artificial intelligence (AI) and biometric technologies, verification techniques are becoming more sophisticated and efficient. The finance and healthcare sectors are major contributors to this market, with AML requirements and data breach concerns driving demand. However, emerging markets and businesses in lower-income countries are also adopting identity verification solutions to meet cybersecurity needs and enable digital payment methods. Internet penetration is expanding, but data privacy concerns and cybersecurity risks, including data breaches and cyberattacks, remain significant challenges. Regulations are playing a crucial role in shaping the identity verification industry, with the financial sector and emerging technologies such as blockchain-based identity verification leading the way. On-premise solutions are still prevalent, but cloud-based and hybrid models are gaining popularity. Overall, the identity verification market is expected to continue growing as businesses and individuals seek to secure their digital identities and mitigate risks.

Market Research Overview

The Identity Verification Market is witnessing significant growth due to the increasing number of online transactions and the digitalization of various industries, including finance, healthcare, and emerging markets. Digital identities have become essential in today’s world, and the need for secure verification techniques is more critical than ever. Artificial intelligence (AI) and biometric technologies are playing a crucial role in identity verification, offering enhanced security measures and efficiency. However, with the increasing use of digital services, there are also rising security risks, such as identity-related theft incidents and cyber threats. Businesses across sectors, from BFSI to retail and e-commerce, are implementing identity verification systems to ensure regulatory compliance, prevent fraudulent activities, and protect confidential data. Technologies like facial recognition, video analytics, liveness detection, and multi-factor authentication are being used to verify identities in real-time. Emerging technologies like machine learning (ML) and biometrics are transforming the identity verification industry, offering data-driven verification methods and intelligent border control solutions. However, there are challenges, such as a lack of awareness, potential losses, and data privacy concerns, that need to be addressed. Industry-specific requirements, such as Anti-Money Laundering (AML) regulations and cybersecurity needs, are driving the adoption of identity verification systems in various sectors. Cloud-based deployment and cloud services are becoming increasingly popular due to their cost-effectiveness and scalability. Despite the benefits, there are also concerns around the use of traditional non-biometric solutions and the potential for breaches and data breaches. Security personnel, system integrators, and consulting firms are playing a crucial role in implementing security measures, providing security training, and offering technical expertise to businesses. In conclusion, the identity verification market is a critical component of the digital economy, offering essential security measures and enabling businesses to operate efficiently while protecting confidential data and ensuring regulatory compliance. However, it also presents challenges that need to be addressed to ensure data security and privacy.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentSolutionsServicesTypeLarge EnterprisesSMEsGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Genedata Expands AI Discovery Workflows with NVIDIA BioNeMo Open Models, Including the New RFD4-Proteina Release

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Bringing next-generation binder design models into production discovery

BASEL, Switzerland, Oct. 22, 2026 /PRNewswire/ — Genedata, a Danaher company, and the leading provider of enterprise software solutions for biopharmaceutical R&D, today announced the addition of the new RFD4-Proteina binder design model into Genedata’s AI-enabled discovery workflows, following the model’s introduction at NVIDIA GTC Berlin. As an early ecosystem partner, Genedata is among the first companies to make RFD4-Proteina available within its production discovery workflows. By connecting AI-generated molecular designs, scientific data, and laboratory results, Genedata helps researchers transform AI predictions into continuous learning cycles that accelerate biologics discovery.

The workflow begins with scientists defining target characteristics and required properties using Genedata’s AI co-scientist. NVIDIA’s open protein design models then generate and evaluate candidate binders within Genedata. As candidates move into laboratory testing, results are captured and linked back to the original designs, helping scientists refine and rank the next round.

“Advances in AI are creating unprecedented opportunities for protein and antibody discovery, but unlocking their full value requires more than access to powerful models alone,” said Othmar Pfannes, Ph.D., President of Genedata. “Researchers need a way to connect molecular design, experimental execution, and scientific data into a continuous learning process. Genedata serves as the digital backbone that brings these elements together, helping scientists evaluate more candidates before testing, preserve the scientific context behind each outcome, and build knowledge from one discovery cycle to the next.”

While advances in generative AI are rapidly expanding what scientists can design, many organizations still struggle to operationalize these models within production scientific research workflows. Genedata provides the orchestration, governance, and scientific data foundation needed to deploy NVIDIA BioNeMo open models, including RFD4-Proteina, directly within the discovery workflows scientists use every day. Researchers can apply AI-generated designs within established processes while maintaining lineage, traceability, and scientific context across the discovery lifecycle.

Within Danaher’s autonomous laboratory initiative, these capabilities connect AI, automation, and scientific data in a closed-loop discovery framework where each experimental outcome informs the next design cycle, creating a continuous learn-and-improve process that advances science while keeping scientists in control.

About Genedata
Genedata, a Danaher company and the leading provider of enterprise software solutions for biopharma R&D, transforms biopharma data into intelligence. Our innovative solutions combine deep science, technology, and AI domain knowledge. Leading biopharma organizations and cutting-edge biotechs partner with Genedata to digitalize and automate complex data workflows. Our advanced analytics and embedded AI enable data-driven decisions. From early discovery through development to the clinic, Genedata solutions drive innovation and maximize ROI being trusted by customers worldwide for more than 25 years.

www.genedata.com
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About Danaher
Danaher is a leading global life sciences and diagnostics innovator, committed to accelerating the power of science and technology to improve human health. Through our connected ecosystem of industry-leading businesses, we work side by side with customers to solve their most complex scientific and clinical challenges—helping move innovations from discovery to delivery faster for patients who depend on them. Powered by the Danaher Business System, our advanced science and technology and proven ability to innovate help enable faster, more accurate diagnoses and reduce the time, cost, and risk required to discover, develop, and deliver life-changing therapies. Through continuous improvement and operational excellence, our approximately 60,000 associates worldwide are focused on delivering lasting impact and improving quality of life around the world, while building a healthier, more sustainable tomorrow. Explore more at www.danaher.com.

Disclaimer

The statements in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including risks associated with uncertainties related to contract cancellations, developing risks, competitive factors, uncertainties pertaining to customer orders, demand for products and services, development of markets for the Company’s products and services. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

All product and service names mentioned are the trademarks of their respective companies.

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SOURCE Genedata

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Bybit AI Empowers Users with Their Personal Financial Edge, Adding Personalization and Memory

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DUBAI, UAE, Oct. 22, 2026 /PRNewswire/ — Bybit, the New Financial Platform trusted by more than 80 million users worldwide, has announced new personalization and memory features for Bybit AI, its in-app intelligent conversational layer. Bybit AI now builds a profile from each user’s assets, positions, behavior and risk profile, connecting wealth, markets and trading across the Bybit ecosystem.

Launched in September, Bybit AI organically unifies Bybit’s core services within a single chat interface. The newly added features extend its capacity from responding to individual requests to maintaining a continuous understanding of the user, giving each user their personal financial edge.

Putting the user at the center, Bybit AI is evolving on three pillars:

Personalized: With permissions granted and limits set, Bybit AI analyzes actual account information, including financial behavior and risk profile alongside assets and positions, to generate outputs tailored to the individual.Connected: Bybit AI links Markets, Trading, Earn, Card and other Bybit products, drawing on the full picture of a user’s holdings and activity rather than a single product.Remembered: Users can proactively share their preferences with Bybit AI, which retains this context through long-term memory so that each conversation builds on the previous one.

The release also introduces Featured, a set of customized entry points for specific use cases. Each entry point offers predefined prompts, such as generating a wealth management plan based on a user’s assets and risk tolerance, and returns structured analysis with key data, clear insights and suggested next steps.

Bybit AI supports main account operations while giving users the option to deploy it within a dedicated Bybit AI sub-account. The AI-powered assistant is built on a security-first architecture. Outputs are provided for informational purposes only and do not constitute investment advice. Instructions are executed in chats only after customer authorizations.

Bybit expects to introduce further updates to Bybit AI as it continues to build toward AI-native financial services, with conversational intelligence positioned as core infrastructure.

To explore Bybit AI and learn more about how it works, users may visit: Bybit AI  – Learn how to use Bybit through conversation.

#Bybit  / #NewFinancialPlatform 

About Bybit

Bybit is The New Financial Platform.

We believe every person should have access to every financial opportunity on earth. That’s why we’re building the first intelligent platform that connects anyone, anywhere to the world’s finance.

Trusted by more than 80 million users worldwide, Bybit brings together investing, trading, payments, and wealth-building in a single secure and intelligent ecosystem. Through the combination of AI-powered technology, deep global liquidity, robust security, and transparent operations, Bybit makes global finance more accessible, efficient, and empowering for everyone.

Built for everyone. Powered by intelligence. Open to the world.

Learn more at Bybit.com.

For more details about Bybit, please visit Bybit Press

For media inquiries, please contact: media@bybit.com

For updates, please follow: Bybit’s Communities and Social Media

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Poq is now a Shopify Certified Technology Partner

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LONDON, Oct. 22, 2026 /PRNewswire/ —  poq, the native mobile app platform for retail brands, today announced it has been recognised as a Shopify Certified Technology Partner. Shopify’s certification is reserved for app partners that meet Shopify’s standards for quality, security, performance and support. poq is now listed in the Shopify Technology Partner Directory and the Certified Technology Partner App Store Collection, making it easier for enterprise Shopify merchants to find and adopt a proven native app platform.

poq already powers native iOS and Android apps for joint customers including Ardene, Steve Madden UK, e.l.f. Beauty (globally), Horze (pan-European), Mamas & Papas (UK) and ECO. Modern Essentials (ANZ and UK). Across the poq platform, shoppers convert at 1.8 times the rate of mobile web, based on the median across 21 brands from January 2025 to January 2026.

“Certification from Shopify is independent validation that poq meets the high standard Shopify sets for its technology partners,” said Jay Johnston, CEO of poq. “Our customers use their apps to build loyalty and drive repeat purchases from their most valuable shoppers. This recognition means more Shopify merchants can launch a high-performing native app with confidence, on a platform already proven at scale across four continents.”

Results for Shopify Brands

European equestrian retailer Horze moved to Shopify and chose to stay with poq for its native app. “After choosing to continue working together, I can confidently say that this was absolutely the right decision. The level of motivation, ownership, and commitment the poq team demonstrated throughout the project was truly impressive,” said Dominik Schlag, CFO of Horze.

In the UK, Mamas & Papas uses its poq app to make shopping easier for busy parents. “Our poq app makes shopping with us quick and easy wherever they are, and drives loyalty and repeat purchases,” said Jo Molineux, Digital Director at Mamas & Papas.

About poq

poq is a leading Software-as-a-Service (SaaS) platform that empowers retailers and brands to create and maintain engaging, high-performance native mobile apps. With a focus on driving customer engagement and revenue, poq’s platform enables seamless integration, powerful personalisation, and an enhanced shopping experience for businesses worldwide. Learn more at poqcommerce.com.

Media contact
Emma Williams, Marketing Lead
emma.williams@poqcommerce.com  

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