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STEM Toys Market to grow by USD 8.09 Billion (2024-2028), driven by emphasis on STEM education; Report on AI’s impact on market trends – Technavio

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NEW YORK, Dec. 3, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global science, technology, engineering and mathematics (STEM) toys market size is estimated to grow by USD 8.09 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  8.89%  during the forecast period. Growing emphasis on stem education is driving market growth, with a trend towards integration of artificial intelligence (AI) and machine learning (ML) technologies in stem toys. However, high cost of stem toys  poses a challenge. Key market players include Building Blocks Learning Solutions Pvt. Ltd., Dilly Dally Kids, Elation Edtech Pvt. Ltd., Elenco Electronics Inc., Evollve Inc., Fat Brain Toys LLC., Franckh Kosmos Verlags GmbH and Co. KG, Fun Express LLC, Funvention Learning Pvt. Ltd., GoldieBlox Inc., Hape International Inc., Hasbro Inc., Innovation First International Inc., Learning Resources Ltd., LEGO System AS, Makeblock Co. Ltd., Makey Makey LLC., Mattel Inc., MobilizAR Technologies Pvt. Ltd., MVW Holdings Inc., Nesta Toys, Piper Learning Inc., PlanToys.com, PlayMonster LLC, Ravensburger AG, Scientifics Direct Inc., SmartGurlz, Smartivity Labs Pvt. Ltd., SND Digital Retails LLP, Sphero Inc., Spin Master Corp., Thimble, Timbuk Toys, Tinkering Labs Inc., and Xinxiang Alpha Manufacturing Ltd..

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Science, Technology, Engineering And Mathematics (STEM) Toys Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 8.89%

Market growth 2024-2028

USD 8.09 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

7.87

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 42%

Key countries

US, Canada, China, Japan, and Germany

Key companies profiled

Building Blocks Learning Solutions Pvt. Ltd., Dilly Dally Kids, Elation Edtech Pvt. Ltd., Elenco Electronics Inc., Evollve Inc., Fat Brain Toys LLC., Franckh Kosmos Verlags GmbH and Co. KG, Fun Express LLC, Funvention Learning Pvt. Ltd., GoldieBlox Inc., Hape International Inc., Hasbro Inc., Innovation First International Inc., Learning Resources Ltd., LEGO System AS, Makeblock Co. Ltd., Makey Makey LLC., Mattel Inc., MobilizAR Technologies Pvt. Ltd., MVW Holdings Inc., Nesta Toys, Piper Learning Inc., PlanToys.com, PlayMonster LLC, Ravensburger AG, Scientifics Direct Inc., SmartGurlz, Smartivity Labs Pvt. Ltd., SND Digital Retails LLP, Sphero Inc., Spin Master Corp., Thimble, Timbuk Toys, Tinkering Labs Inc., and Xinxiang Alpha Manufacturing Ltd.

Market Driver

The STEM toys market is experiencing significant growth due to urbanization and literate parents seeking unique learning experiences for their children. This trend is driven by the integration of engineering, mathematics, gravity, and coding into educational curriculums. Supermarkets, hypermarkets, departmental stores, specialty stores, and online platforms are capitalizing on this trend by stocking educational robots, coding toys, and STEM-focused digital gaming. Toy subscriptions and one-day delivery services are also gaining popularity. The market is fragmented with market players employing both organic and inorganic strategies, including business expansions, acquisitions, and innovation. Geographic segmentation reveals varying consumer interests and material impact in different regions. The ecosystem includes emerging players offering niche offerings, while digital transformations and personalized learning styles are driving innovation. The outlook for the short-term is positive, with steady YOY growth expected. Business resilience and bottom-line management are key concerns for vendors, while research data and analyst support are essential for informed decision-making. The value chain includes toy distribution and toy manufacturing, with alternative products and educational benefits attracting consumer interest. Digital replicators and interactive experiences are enhancing the learning experience, while exploration and experimentation remain fundamental to STEM education. 

The STEM toys market has experienced significant growth with the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These advanced technologies have transformed the educational value of toys by offering personalized learning experiences and encouraging critical thinking. AI and ML enable STEM toys to adapt to a child’s unique abilities and learning style. For instance, the Cubetto Playset is a coding toy that utilizes AI technology to provide customized learning paths. The toy applies ML algorithms to analyze a child’s interactions and adjusts the challenge level accordingly. This innovative approach enhances the potential for experimentation and exploration in STEM learning. 

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Market Challenges

The STEM toys market is experiencing significant growth due to urbanization and literate parents seeking unique learning experiences for their children. STEM toys, which include engineering and mathematics toys, have a material impact on problemsolving and logical reasoning skills. Supermarkets, hypermarkets, departmental stores, specialty stores, and online platforms are key distribution channels. Engineering and mathematics toys, such as those based on gravity, coding, and educational robots, are popular. Innovation and digital transformations are driving the market, with emerging players offering niche offerings. Geographic segmentation and analysis are essential for business expansions and acquisitions. The value chain includes vendor management, research data, and analyst support. The market is fragmented with YOY growth, personalised learning, and interactive experiences being key trends. Alternative products and educational benefits attract consumer interest. Business resilience is crucial, with bottomline management and one-day delivery important for market players. The outlook is positive for short-term, mid-term, and long-term growth. Digital replicators and vivid images provide instant feedback for experimentation and exploration, catering to different learning styles.The global STEM toys market faces a substantial hurdle due to the high cost of these educational products. The advanced technology, premium materials, and extensive research involved in creating STEM toys result in a higher price point. For instance, a robotics kit that enables children to construct and program their robots comes with a premium price tag. The intricate components, sensors, and software included significantly increase the cost, ranging from USD100 to several hundred dollars. This price barrier can restrict market growth and hinder the widespread adoption of STEM toys among a broader consumer base.

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Segment Overview 

This science, technology, engineering and mathematics (stem) toys market report extensively covers market segmentation by  

Application 1.1 In-home1.2 In-schoolAge Group2.1 9-10 years2.2 6-8 years2.3 11-13 yearsSubjects 3.1 Science3.2 Engineering3.3 Mathematics3.4 TechnologyGeography 4.1 APAC4.2 North America4.3 Europe4.4 Middle East and Africa4.5 South America

1.1 In-home-  The in-home STEM toy market is experiencing significant growth due to several factors. First, the importance of early STEM education is increasingly recognized, leading to a greater demand for at-home learning resources. In-home STEM toys offer an accessible and engaging way for children to explore STEM concepts, fostering critical thinking, problem-solving, and creativity. Second, the need for educational entertainment at home is driving demand for these toys. With concerns about excessive screen time, in-home STEM toys provide an alternative form of entertainment that is both engaging and educational. These toys offer interactive experiences, challenges, and experiments that stimulate children’s curiosity and promote learning in a screen-free environment. Additionally, the convenience and accessibility of in-home learning opportunities are making STEM toys a popular choice for families. Parents appreciate the flexibility of having educational resources readily available at home, allowing children to engage in STEM activities at their own pace and convenience. Popular in-home STEM toys, such as the Snap Circuits Electronics Exploration Kit and the Gravity Maze Marble Run, introduce children to fundamental STEM concepts in a hands-on and engaging manner, making learning fun and enjoyable. These advantages are expected to continue driving demand for in-home STEM toys, contributing to the growth of the in-home segment in the STEM toy market during the forecast period.

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Research Analysis

The STEM toys market is experiencing significant growth due to urbanization and the increasing number of literate parents seeking unique learning opportunities for their children. These toys, which focus on Science, Technology, Engineering, and Mathematics, offer hands-on experiences that foster problem-solving and logical reasoning skills. Sustainability is also a key consideration in the industry, with many manufacturers using eco-friendly materials and educational curriculums aligning with STEM education. STEM toys can be found in various retail channels, including supermarkets, hypermarkets, departmental stores, and specialty stores. Engineering and mathematics-focused toys often incorporate principles of gravity and other scientific concepts. Innovation and digital transformations continue to shape the market, with emerging players offering niche offerings and established companies expanding through business acquisitions. Geographic segmentation and geographic analysis are essential for understanding the market’s trends and opportunities. Research data indicates that the Asia Pacific region is expected to dominate the market due to its large population and increasing focus on STEM education. Vendor management is crucial for retailers to effectively manage their supply chains and ensure the availability of these popular items.

Market Research Overview

The STEM toys market is experiencing significant growth due to urbanization and literate parents seeking unique learning opportunities for their children. STEM toys encompass engineering, mathematics, and scientific concepts, often incorporating gravity, educational curriculums, and coding. Supermarkets, hypermarkets, departmental stores, specialty stores, and online platforms serve as key distribution channels. Digital gaming, educational robots, and toy subscriptions are emerging trends. Geographic segmentation and analysis reveal innovation and digital transformations in the market. The ecosystem includes niche offerings from various market players, with some employing inorganic strategies for business expansions and acquisitions. The value chain involves vendor management and research data support. Analysts anticipate continued YOY growth, driven by personalized learning, fundamental thinking, experimentation, and exploration. Alternative products offer educational benefits, consumer interest, and resources, while digital replicators and interactive experiences provide vivid images and instant feedback. The fragmented nature of the market calls for bottomline management and business resilience. The outlook for the short-term and long-term is positive, with a focus on sustainability and problem-solving skills.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationIn-homeIn-schoolAge Group9-10 Years6-8 Years11-13 YearsSubjectsScienceEngineeringMathematicsTechnologyGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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CollectivIQ Introduces GigaBrain, Giving Enterprises a Shared Brain That Gets Smarter as Employees Work

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New Enterprise Intelligence Layer Turns the Collective Learnings of AI Agents Into Secure, Usable Organizational Knowledge

BOSTON, Oct. 21, 2026 /PRNewswire/ — CollectivIQ, the collective intelligence platform built to give employees more honest AI insights and digital teammates that put its intelligence to work, today announced the availability of GigaBrain, a new shared intelligence layer that enables organizations to capture, connect, and use the knowledge accumulated by employees and their Digital Direct Reports (DDRs), which are specialized AI teammates that work for people much like human direct reports do. Every company has valuable knowledge that lives outside its formal systems, across various tools, residing in employees’ heads, embedded in conversations, and lodged in disparate company applications. GigaBrain is designed to make that collective intelligence available to the organization and its employees.

As employees work with their Digital Direct Reports, those AI teammates develop context about their work, including projects, processes, responsibilities, relationships, and preferences. With GigaBrain, those individual learnings can contribute to a shared enterprise memory, allowing knowledge developed in one part of an organization to make AI more useful across the business. The result is an enterprise AI environment that gets smarter through use. Rather than requiring employees to repeatedly find, upload or explain the same information, GigaBrain gives employees and their Digital Direct Reports access to relevant organizational context when they need it.

When a sales representative’s DDR learns the intricacies of a customer’s procurement process, including approval requirements, key decision-makers, and purchasing timelines, that knowledge can automatically become available to other team members, subject to appropriate access permissions. When the customer reaches out for help, the team will already have the context needed to navigate the relationship effectively, without asking the customer to repeat information or relying on a manual handoff.

“Companies are collectively spending billions to bring intelligence to their employees, but very little of that investment makes the company itself smarter,” said John Davie, CEO of CollectivIQ. “The breakthrough isn’t just giving every employee an AI teammate, it’s making sure what those employees and AI teammates learn becomes an advantage for the entire organization. GigaBrain turns everyday work into intelligence that compounds across the enterprise.”

While enterprise AI platforms such as Microsoft Copilot and Glean help employees access organizational information, GigaBrain is designed to capture knowledge that emerges through employees’ day-to-day interactions with their DDRs, including insights that may never be formally documented. GigaBrain creates an organizational knowledge layer that can connect what employees and their Digital Direct Reports learn through everyday work, giving AI access to relevant internal context alongside the broader knowledge available from large language models.

GigaBrain was built to provide a source of enterprise knowledge that Digital Direct Reports can draw upon as they work, including the ability to trace information back to its source, giving employees greater visibility into where organizational knowledge came from, and helping AI work from relevant company context. Employees do not need to manually document every useful insight for the system to become more valuable. As they collaborate with their Digital Direct Reports, relevant knowledge can become part of the enterprise intelligence available to other authorized AI teammates.

GigaBrain is also designed for the realities of enterprise information governance, as employees can use an incognito mode when working with information that should not contribute to shared organizational memory, giving users a way to keep sensitive or confidential interactions out of GigaBrain.

GigaBrain expands CollectivIQ’s vision for Digital Direct Reports beyond individual AI productivity, allowing the knowledge developed through that work to become part of a broader organizational intelligence layer. Together, they give companies a foundation for AI that does more than answer questions. CollectivIQ’s ecosystem can learn how an organization works, retain what it learns and make that knowledge useful across the enterprise.

GigaBrain is available through the CollectivIQ platform. For more information, visit www.collectiviq.ai.

About CollectivIQ

CollectivIQ is the collective intelligence platform built to give employees more accurate AI insights and teammates that put its intelligence to work. Founded by the leadership team behind Buyers Edge Platform, CollectivIQ was built to bring accountability, action, and economic alignment to enterprise AI adoption. Learn more at www.collectiviq.ai.

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SOURCE CollectivIQ

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Pactum Launches Intake Agent, Cutting Purchase Request Cycle Time by 90%

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New AI agent replaces complicated purchase forms and repeated follow-ups by completing and checking every request before it is submitted, inside Microsoft Teams, Coupa, and SAP Ariba.

MOUNTAIN VIEW, Calif., Oct. 21, 2026 /PRNewswire/ — Pactum, the most advanced agentic AI platform for enterprise autonomous procurement execution, today announced the launch of its Intake Agent, which lets employees describe what they need to buy in plain language. The agent turns each request into a complete, correctly coded requisition and checks it against company buying policies before it is submitted.  Available now in Microsoft Teams, Coupa, and SAP Ariba, the Intake Agent connects with Pactum’s other agents to enable end-to-end autonomous indirect procurement. A purchase can draw on an existing contract or move to autonomous sourcing and negotiation, with a human buyer handling requests that require judgment.

The launch extends Pactum’s growing portfolio of AI agents to the start of indirect procurement, covering purchases such as software, office equipment, and professional services. It brings Pactum’s co-founders’ vision of procurement run with AI agents from the first request through sourcing and negotiation into operation. Procurement teams set the buying rules once, and the agent applies them to every request, whatever its value.

“Procurement teams can now run indirect procurement with full autonomy while remaining in control and managing the exceptions,” said Kaspar Korjus, Co-Founder and CEO of Pactum. “Our Intake Agent helps resolve questions earlier so requests can move forward with less back-and-forth and teams can focus on the decisions that need their expertise.”

For employees, finding an approved supplier or selecting the right accounting code can require expertise across procurement, finance, operations, and IT teams. Missing or incorrect information can lead to rejected requisitions and repeated follow-ups, leaving buyers to focus on correcting forms instead of focusing on supplier relationships and commercial decisions. Review queues can stretch from days to weeks.

With Pactum Intake, employees describe what the business needs, whether goods or services of any complexity, and can provide supporting documents such as a supplier quote. The agent uses the request and relevant documents to identify the best procurement category and complete the accounting and supplier details. It asks only the follow-up questions needed to complete the requisition. Once the request is checked, it is handed off to another Pactum digital worker to autonomously source and negotiate for better pricing and terms where required.

“Building software that assists procurement professionals is relatively easy. Building software that runs the whole process on its own, from the first request to the final purchase, is much harder,” said Kristjan Korjus, Co-Founder and Chief Scientist at Pactum. “It is the difference between driver assistance and a car with no one behind the wheel. Most procurement AI still needs a buyer at the wheel for every request. Our AI agents take the request all the way to the purchase on their own, and it is remarkable to watch them pass the work from one agent to the next.”

The launch follows Pactum’s Requisition Alignment Agent surpassing one million requisition checks, which validates purchase requests against company buying policies, existing contracts, and approved suppliers. Intake builds on this foundation in policy enforcement by connecting employee requests with agents that carry out sourcing and negotiation.

For more information about Pactum Intake, visit https://pactum.com/procurement-agents/intake.     

About Pactum:

Since 2019, Pactum has been leading the shift to autonomous procurement. Its AI agents check every purchase request against a company’s policies, contracts and approved suppliers, source and negotiate with suppliers in more than 40 languages, and work inside Coupa and SAP Ariba. Pactum agents are relied on by more than 60 of the world’s largest enterprises. To learn more, visit www.pactum.com.

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Crush Security Launches Crush Dollar Exposure, Turning Cyber Risk Into Dollars and Showing Which Security Investments Reduce It Most

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New financial risk intelligence capability uses FAIR-informed modeling, Monte Carlo analysis and security data to help CISOs and CFOs quantify cyber exposure, prioritize remediation and communicate financial risk to executive leadership.

SCOTTSDALE, Ariz., Oct. 21, 2026 /PRNewswire/ — Crush Security today announced the launch of Crush Dollar Exposure, a new capability within its cybersecurity intelligence platform that translates cyber risk into financial exposure and helps organizations identify which security improvements can deliver the greatest reduction in potential financial loss.

For years, cybersecurity teams have measured their environments through vulnerabilities, risk scores, compliance percentages and control gaps. While valuable to security operations, those measurements often fail to answer the fundamental questions that executives and boards need answered:

How much could our cybersecurity weaknesses cost the business, and where should we invest to reduce that exposure?

Crush Dollar Exposure is designed to answer those questions by connecting an organization’s security posture, control coverage, threat intelligence and industry financial loss data to a quantitative view of cyber risk. The result is a financial perspective that enables security and business leaders to evaluate potential losses, compare remediation priorities and make more informed investment decisions.

From Technical Risk Scores to Financial Decisions

Traditional cybersecurity assessments often produce long lists of findings ranked by technical severity. But the most technically severe vulnerability is not necessarily the one that represents the greatest potential financial loss to the organization.

Crush Dollar Exposure changes the decision-making process by evaluating security gaps through their estimated contribution to financial risk. The capability provides four principal measurements:

Annualized Financial Exposure: An estimate of potential annual cyber losses, expressed in dollars.Financial Exposure Relative to Revenue: A view of modeled cyber exposure in relation to the organization’s annual revenue, providing business context.Value-at-Risk Analysis: Potential loss thresholds at selected probability levels, supported by loss-exceedance curves that illustrate the range of possible financial outcomes.Financially Prioritized Remediation: Security control gaps ranked by their modeled contribution to financial exposure, helping teams identify where remediation may reduce the most risk.

Rather than simply reporting that a security control is missing or a vulnerability is critical, Crush Dollar Exposure helps organizations understand the potential financial consequences and prioritize corrective action accordingly.

Connecting Every Security Gap to Business Impact

One of the capability’s key differentiators is its ability to connect security control weaknesses to modeled loss scenarios and financial consequences.

For example, a security team evaluating investments in identity protection, endpoint security and vulnerability remediation can use the model to determine which weaknesses contribute most significantly to estimated financial exposure. This allows security leaders to move beyond asking which problem is technically most severe and begin asking which investment is likely to provide the greatest financial risk reduction.

The analysis also connects control gaps to underlying loss scenarios, helping organizations understand how multiple weaknesses may contribute to the same business risk. For CFOs and executive teams, this provides a more financially grounded way to evaluate cybersecurity spending. For CISOs, it creates a defensible framework for explaining security priorities and communicating their potential business impact.

Transparent, Reproducible Risk Modeling — Not a Black-Box AI Score

Crush Dollar Exposure uses a quantitative methodology informed by the Factor Analysis of Information Risk (FAIR) framework and Monte Carlo simulation to model possible financial losses.

The methodology incorporates security control coverage, industry-relevant threat activity, recognized adversary techniques, organizational characteristics and established financial loss reference data.

Unlike opaque risk-scoring approaches, the capability is designed to make the assumptions, data inputs and modeled loss scenarios underlying its financial estimates visible and reviewable. Although Crush Security’s broader platform includes Cassandra, its AI-powered security advisor, the financial risk calculations themselves rely on defined quantitative modeling rather than generative AI.

The capability distinguishes between uncertainty in modeled financial outcomes and confidence in the quality of supporting data, helping executives understand both the estimated exposure and the limitations of the underlying analysis. This transparency is intended to support repeatable analysis, auditability and more defensible conversations with boards, regulators and financial stakeholders.

Giving CISOs and CFOs a Common Language

“Cybersecurity leaders are constantly asked to justify their budgets, but we’re still presenting information to boards that doesn’t directly answer the questions they’re asking,” said Josh Jones, CEO and Co-Founder of Crush Security. “Boards don’t just want to know how many vulnerabilities you have or how many security tools you’ve deployed. They want to understand what the risk could cost the business, where their money is going, and whether those investments are making a measurable difference.”

“With Crush Dollar Exposure, we’re connecting cybersecurity decisions to financial outcomes. Our goal is to give every CISO the ability to walk into a board meeting and explain their organization’s estimated financial exposure, identify the gaps driving it, and show which actions have the greatest potential to reduce that risk.” -Joshua Jones, CEO-

Built on the Crush Security Intelligence Platform

Crush Dollar Exposure extends Crush Security’s intelligence platform, which brings together vendor, control, compliance and threat data to support security investment decisions.

Powered by Cassandra, the platform helps organizations identify coverage gaps, compare technology and vendors, and optimize cybersecurity spending.

Risk calculations are performed within each customer’s data environment, with customer-specific information remaining within its designated security boundary. Anonymized and aggregated industry reference information supports comparative risk modeling.

Availability

Crush Dollar Exposure is available now within the Crush Security platform. Organizations interested in quantifying their financial cyber exposure, evaluating remediation priorities or scheduling a demonstration can visit www.CrushSecurity.com. Access information is available directly from Crush Security.

About Crush Security

Crush Security is a veteran-owned cybersecurity technology and advisory company headquartered in Scottsdale, Arizona.

Its proprietary intelligence platform, advisory services and cybersecurity procurement data help customers make data-driven technology purchasing decisions leveraging Crush Security’s resell capabilities.

Cassandra, its AI-powered advisor, unifies security, vendor and compliance intelligence to identify gaps, optimize investments, quantify risk and evaluate solutions to shorten the decision time and accuracy for each project.

Crush Security’s core intelligence platform is currently included at no separate subscription cost with eligible customer engagements.

Website: www.CrushSecurity.com

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SOURCE Crush Security Group Inc

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