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Phone Case Market to grow by USD 13.9 Billion from 2024-2028, driven by rising smartphone penetration, with AI redefining the market landscape – Technavio

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NEW YORK, Dec. 9, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global phone case market  size is estimated to grow by USD 13.9 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 6.76%  during the forecast period. Growth in penetration of smart mobile phones is driving market growth, with a trend towards growing penetration of e-commerce vendors in tier II and tier III cities. However, lack of universal standards  poses a challenge. Key market players include Ai Paiqi Electronic Technology Co., Ltd., Apple Inc., Case Mate Inc., CG Mobile, Cygnett, Element Case Inc., Fommy.com, Hon Hai Precision Industry Co. Ltd., Moshi Corp., Otter Products LLC, Pelican Products Inc., Poetic Cases Inc., Rearth Inc., Reiko Wireless Inc., Samsung Electronics Co. Ltd., Spigen Inc., Urban Armor Gear LLC, Vinci Brands LLC, XtremeGuard, and ZAGG Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Distribution Channel (Offline and Online), Product (Body glove, Pouch, Phone skin, Hybrid cases, and Others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America, and Middle East and Africa

Key companies profiled

Ai Paiqi Electronic Technology Co., Ltd., Apple Inc., Case Mate Inc., CG Mobile, Cygnett, Element Case Inc., Fommy.com, Hon Hai Precision Industry Co. Ltd., Moshi Corp., Otter Products LLC, Pelican Products Inc., Poetic Cases Inc., Rearth Inc., Reiko Wireless Inc., Samsung Electronics Co. Ltd., Spigen Inc., Urban Armor Gear LLC, Vinci Brands LLC, XtremeGuard, and ZAGG Inc.

Key Market Trends Fueling Growth

The e-commerce sector in developing economies, including India, has witnessed remarkable growth, particularly in Tier 2 and Tier 3 cities. This expansion is driven by major players bringing online shopping experiences to semi-urban and rural areas. Previously, urban residents enjoyed the privilege of purchasing branded items and advanced gadgets. However, with the convenience of numerous online stores, consumers in these areas are adopting online shopping trends. The global e-commerce market, including India, is projected to reach a valuation of USUSD 300 billion by 2030, according to the India Brand Equity Foundation (IBEF). The COVID-19 pandemic has further fueled this growth, as consumers opt for contactless delivery, home deliveries, and discounts, making shopping more accessible and convenient. With an increasing number of Internet users in rural India, as per the Internet and Mobile Association of India and Nielsen, the demand for phone cases and other accessories via online distribution channels is expected to rise significantly during the forecast period. 

The market for protective phone cases is booming, especially among smartphone users in India. With the increasing use of social media and lifestyle trends, the demand for stylish and high-quality cases is on the rise. Customization is a key trend, with consumers seeking personalized designs and innovative functions like MagSafe compatibility. E-commerce platforms and online portals offer same-day delivery and high-speed internet, making it convenient for mobile users to shop for cases online. Brands like OtterBox and PopSockets lead the market with their durable and protective cases made from materials like polycarbonate and thermoplastic polyurethane, providing excellent shock absorption. New designs and sustainable materials, such as recycled phone cases, are also gaining popularity. Offline retail stores and electronics shops continue to compete with online stores, offering a wider range of accessories including body glove cases, silica gel cases, and leather cases. Dedicated online retailers and e-commerce platforms cater to the diverse needs of smartphone users, offering a digital marketplace for minimalist cases, ultrathin cases, and pop socket cases. The online store segment is expected to grow further, driven by the convenience and accessibility it offers. Overall, the phone case market is a dynamic and evolving space, driven by consumer preferences and lifestyle trends. 

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Market Challenges

The mobile phone accessory market, specifically phone cases, faces challenges due to the absence of standardization in technology and components used in their production. This situation results in significant product and price differentiation, making it difficult for consumers to compare and select accessories. Vendors should collaborate to establish uniform standards, ensuring improved quality, consumer confidence, and compatibility. Failure to do so may hinder the growth of the phone case market.The Phone Case Market faces several challenges in catering to the growing needs of mobile and smartphone users. One significant challenge is the rise of PopSockets and alternative mounting solutions, affecting traditional cases sales. Another challenge is the preference for Polycarbonate and sustainable materials like recycled phone cases and eco-friendly materials. Retail stores and online platforms, including electronics stores, mobile accessory shops, department stores, and dedicated online retailers, compete for market share. Same-day delivery and high-speed internet are essential for online sales, while physical stores offer a tactile experience. Manufacturers face challenges in providing shock absorption, MagSafe compatibility, ultrathin, minimalist, and rugged cases. Sustainable materials like thermoplastic polyurethane, silica gel, and leather cases are in demand. Customized, waterproof, dropproof, and dustproof protection are also essential features. Brands must cater to various consumer preferences, including spring-inspired colors, air-cushioned corners, and biodegradable phone cases. Ecommerce platforms and digital marketplaces play a crucial role in reaching mobile users, offering a wide range of options. Overall, the Phone Case Market requires continuous innovation to meet the evolving needs of consumers.

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Segment Overview 

This phone case market report extensively covers market segmentation by

Distribution Channel1.1 Offline1.2 OnlineProduct 2.1 Body glove2.2 Pouch2.3 Phone skin2.4 Hybrid cases2.5 OthersGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Offline-  The offline segment dominates the global phone case market, accounting for the largest market share in 2023. This is primarily due to the presence of numerous offline retailers offering competitive prices and the preference of consumers for physical product verification. The number of offline retail stores continues to rise, particularly in emerging markets like India, China, and Brazil. Brands like OnePlus are expanding their offline presence through authorized stores and partnerships with retail chains such as Croma. Croma, operated by Infiniti Retail Ltd., plans to add 100 new stores in 2022. The proliferation of organized and unorganized offline retail stores selling phone cases will significantly contribute to the market growth during the forecast period.

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Research Analysis

The phone case market is thriving as the use of smartphones continues to increase among mobile users worldwide. Protective cases have become essential accessories for smartphone owners, with trends leaning towards customization and sustainability. Lifestyle and social media trends influence the demand for phone cases, with e-commerce platforms and physical stores catering to the online and offline segments, respectively. Body glove cases, MagSafe compatibility, ultrathin cases, and rugged phone covers are popular choices, while eco-friendly materials, such as recycled phone cases and biodegradable options, are gaining traction. The digital marketplace offers a vast selection of mobile cases and protective covers, with sustainable materials and MagSafe compatibility being key features for many consumers. Ecommerce Platforms like Amazon, Flipkart, and Ebay are leading the online sales, while physical stores continue to provide a tactile shopping experience. The market for phone cases is diverse, with offerings ranging from basic protective covers to customized, sustainable, and rugged options.

Market Research Overview

The phone case market is thriving, driven by the increasing usage of smartphones and the need to protect these valuable devices from damages. Protective cases have become essential accessories for mobile users, with trends leaning towards customization, innovative functions, and sustainable materials. Lifestyle and social media trends influence the demand for new designs and accessories, such as PopSockets and Body Glove. E-commerce platforms and dedicated online retailers dominate the market, offering same-day delivery and high-speed internet access. Quality protective cases made of materials like polycarbonate, thermoplastic polyurethane, silica gel, and leather are popular choices. Innovative functions like MagSafe compatibility, ultrathin designs, and minimalist cases cater to various consumer preferences. Rugged phone cases, shockproof, waterproof, and dustproof protection are essential for those with an active lifestyle. Sustainable materials, such as recycled phone cases, are gaining popularity as consumers become more environmentally conscious. Electronics stores, mobile accessory shops, department stores, and online portals all offer a wide range of phone cases to cater to the growing demand.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Distribution ChannelOfflineOnlineProductBody GlovePouchPhone SkinHybrid CasesOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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OMODA 4 Officially Rolls Off the Production Line: OMODA&JAECOO Sets Its Sights on a New Global Million-Unit Target

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KUALA LUMPUR, Malaysia and WUHU, China, April 27, 2026 /PRNewswire/ — On April 26, 2026, OMODA&JAECOO hosted the grand “From Million To Annual Million Launch Event and OMODA 4 Roll-off Ceremony”. As the flagship model for the brand’s Globalization 2.0 strategy, the official start of mass production for the OMODA 4 not only marks a milestone in the brand’s three-year journey to 1 million cumulative sales but also represents the launch of the core product powering the brand’s sprint to its 2027 sales target of annual million units. This event aligns with the Chery International Business Summit (IBS), together mapping a new blueprint for the brand’s global growth.

As a flagship model for the youth market and global layout, OMODA 4 precisely targets the “Cyber LOHAS tribe”. Grounded in deep insights into the consumption habits and lifestyles of young consumers, OMODA 4 adopts “Cyber Mecha”as its core positioning, building core product competitiveness in hyper-function, hyper-intelligence, and hyper-energy, serving as a key lever for the brand to capture the global youth market.

Hyper-Functional Design: CYBER MECHA Aesthetics Forge an Exclusive Visual Identity

OMODA 4 breaks away from conventional design logic with its class-exclusive Cyber Mecha supercar styling, forging a futuristic visual identity. The Cyber Lightning Headlights mimic the transient form of a lightning strike, using sharp lines and high-contrast light strips to create a highly recognizable design signature. The mecha-inspired light-flow body borrows from the structural elements of mecha armor, using sharp edges and geometric facets to generate 3D light and shadow effects beyond classic streamlined styling.

The interior features a starship-themed cockpit with a wraparound layout for an immersive mecha-command experience. Paired with a Lamborghini-style F1 supercar flip-start button, every departure is imbued with a sense of ceremony. Meanwhile, the model achieves the optimal drag coefficient within its stylistic class, balancing design with aerodynamic performance. A diverse palette of body colors caters to the individualized tastes of young users, making OMODA 4 a “mobile social card” for self-expression.

Ultra-Smart Features: A Class Benchmark Delivering a Warm Tech Experience

In terms of intelligent features, OMODA 4 leverages class-leading hardware and software capabilities to deliver a smart experience that integrates technology with a human touch, upgrading from “easy to use” to “intuitive”. Equipped with best-in-class hardware, it has 16 ADAS driver-assist features for easy driving and parking, greatly lowering driving barrier to driving and making every journey safer and more convenient.

The AI powered super voice assistant, built on a large language model, will soon be available in the vehicle. In the future, this technology is expected to support diverse function such as voice cloning and mood-based music recommendations, with the aim of accurately sensing the user’s emotional needs and delivering a personalized interactive experience. Additionally, features such as a 13.2-inch ultra-clear central screen, a 540° panoramic image, and 50W wireless charging and other features enrich smart car scenarios, fully addressing the tech demands of today’s youth.

High-Energy Ecosystem: An All-Scenario Setup Tailored to a Diverse Youth Lifestyle

To match young users’digital–physical lifestyle, OMODA 4 builds the best-in-class hyper-energy trendy ecosystem, redefining car scenarios and value as a connector of passion and life. As a mobile esports cockpit, the in-car system comes pre-loaded with over 20 casual and competitive games, supports wireless gamepad connection, turning waiting time into fun gaming moments anytime, anywhere. Building on this, OMODA 4 further expands the boundaries of in-car scenarios, creating a full-scene ecosystem that encompasses pet-friendly features, karaoke, camping, and multimedia entertainment. It is designed to fully accommodate the diverse lifestyle needs of young users and carry all their passions.

OMODA 4 will also launch an Ultra version, which offers class-exclusive factory performance modifications to deliver an exhilarating “supercar-like” experience for driving enthusiasts. The professional sports kit fully optimizes aerodynamics and body stance, boosting visual impact and high-speed stability. A launch control function unleashes peak torque at start for thrilling pushback, the tuned exclusive sports sound ignites drivers’ hearing on every acceleration. Professional sport tuning extends to the suspension, steering, and power response, resulting in more precise and sharper handling overall.

The official mass production rollout of the OMODA 4 represents a critical step in the execution of OMODA & JAECOO’s “New Million Strategy” and is a key component of the brand’s Globalization 2.0 blueprint. With strong tech heritage and a global innovation system, OMODA&JAECOO takes the OMODA 4 as its core model, paired with smart tech like the AiMOGA robot Mornine, to precisely target the global youth market. This shows the brand’s deep understanding of young users and strong R&D capabilities, as well as its commitment and breakthroughs in smart technology. Moving forward, the market launch of the OMODA 4 will further strengthen the brand’s position in the youth market and drive its premium and youthful evolution on the global stage.

About OMODA&JAECOO

In 2025, Chery Group, the parent company of OMODA&JAECOO, ranked 233rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years. OMODA & JAECOO takes “Co-Create A Beautiful Life With Young People” as its brand vision, while OMODA focuses on building “The World’s Leading Crossover Brand”, JAECOO adheres to the philosophy of “From Classic Beyond Classic” and is committed to building Global Elegant Off-Road Brand”, and building differentiated competitiveness through dual routes. By 2025, the OMODA & JAECOO brand has expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more,demonstrating strong global growth momentum, especially in the European market, becoming the fastest growing car brand in Europe and even the world. In the field of new energy vehicles, OMODA&JAECOO relies on the world’s leading SHS technology, with Super High Power, Super Low Efficiency, Super Long Combined Range,while providing efficient new energy solutions for global users, but also steadily advancing towards the objective of becoming the “The World’s Number One Hybrid Brand”. Notably, beyond its continuous breakthroughs in the core automotive sector, OMODA & JAECOO has extended its technological innovation into the field of intelligent technologies. The robot, jointly developed with the AiMOGA team, has entered real public service scenarios and made its official debut at the Asian Youth Para Games,representing a landmark practice in automakers’ intelligent transformation and further expanding the brand’s value boundaries.

In Malaysia, OMODA & JAECOO currently offers models including J5, J7, J7 PHEV, J8, C9 and C9PHEV, and will continue to introduce more new models that meet local market demand. Under the same group, OMODA & JAECOO has 3 sister brands in Malaysia – Chery, iCAUR and Lepas.

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SOURCE OMODA & JAECOO

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Broadridge Transforming Financial Literacy in Ireland Through AI-Powered Communication

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Helping Irish savers better understand investment products, Broadridge is developing innovative language simplification technology

DUBLIN, April 27, 2026 /PRNewswire/ — Broadridge Financial Solutions, Inc (NYSE: BR) today announced plans to support groundbreaking work in financial literacy in Ireland. Supported by IDA Ireland, the project will enable Broadridge to explore how artificial intelligence can be used to simplify the language in financial disclosures and make investment products more accessible to Irish retail investors.

“Ireland is a leading international centre for innovation in financial technology,” said Denis Curran, Head of International Financial Services, Emerging Business and Engineering & Green Economy at IDA Ireland. “We are delighted to support Broadridge in its mission to enhance financial literacy through the power of artificial intelligence. I wish the team at Broadridge every success with this innovative project.”

This collaboration addresses a critical challenge facing Ireland’s financial services sector. While Ireland hosts over €5 trillion in fund assets and is Europe’s ETF powerhouse, retail investor participation remains low. Research shows that dense, jargon-heavy disclosures create a significant barrier, with only 18% of EU citizens demonstrating high financial literacy according to the European Commission’s 2023 Eurobarometer Survey.

“This partnership with IDA Ireland positions Broadridge at the centre of a national initiative to leverage technology to make sophisticated investment products genuinely accessible to retail investors,” said Stephen Johnston, Senior Country Officer, Ireland, at Broadridge. “We’ve analysed investment disclosures from the 50 largest UK asset managers and found that nearly half were written at an academic level that would be difficult for most retail investors to understand. Across Europe, around €14 trillion sits in household savings accounts. At a time when purchasing power is eroding due to inflation, too many of these savers lack clarity and confidence in how best to realise their investment potential. By applying AI to create plain-language communications while maintaining regulatory compliance and accuracy, we can measurably boost engagement and help move Irish savers from deposit accounts into long-term investments that can support their financial futures.”

Broadridge’s research project will investigate how AI-driven plain-English communications can transform complex fund documentation into clear and simple information that empowers everyday Irish savers to make informed investment decisions. The initiative aligns with both the European Commission’s Financial Literacy Strategy and regulatory efforts such as the UK FCA’s Consumer Composite Investment framework to deliver simplified, user-friendly disclosures.

Broadridge’s Dublin team supports clients across Ireland’s financial services community, delivering a broad range of technology and operational solutions. With dedicated Dublin-based regulatory expertise, the team partners with leading global asset managers and fund administrators to navigate complex requirements, including PRIIPs, MiFID, Solvency II and the evolving UK–EU regulatory landscape.

Results from the study will be shared with industry stakeholders and regulators to inform best practices.

About Broadridge

Broadridge Financial Solutions (NYSE: BR) is a global technology leader with trusted expertise and transformative technology, helping clients and the financial services industry operate, innovate, and grow. We power investing, governance, and communications for our clients – driving operational resiliency, elevating business performance, and transforming investor experiences.

Our technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in tokenized and traditional securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.

For more information about us, please visit www.broadridge.com

Broadridge Contacts:

Investors:
broadridgeir@broadridge.com

Media:
Gregg.Rosenberg@broadridge.com

 

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SOURCE Broadridge Financial Solutions, Inc.

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Fabpad Surpasses 12-Month Projections in 90 Days, Delivers 300% Growth Following Seed Round

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Achieves rapid scale within a quarter of funding—while keeping most capital undeployed—highlighting strong demand, repeat usage, and a scalable multi-channel model

HYDERABAD, India, April 27, 2026 /PRNewswire/ — Fabpad, India’s fast-growing menstrual hygiene brand, has achieved its 12-month post-seed projections within just three months of closing its funding round in December 2025. The company also reported a 300% year-on-year growth for FY 2025–26.

Fabpad has reached this milestone within the first quarter post funding, with a significant portion of the raised capital still undeployed, pointing to strong underlying demand and disciplined execution.

The company is now planning to raise its Pre-Series A round to support its next phase of growth, with a focus on expanding access and scaling operations across markets.

Fabpad’s product portfolio—including reusable period panties, cloth pads, biodegradable disposables, and intimate hygiene solutions-—is designed to serve both individual consumers and larger-scale use cases.

Fabpad operates as a direct-to-consumer (D2C) brand in India, where it has built strong user engagement through product performance and repeat usage. Alongside this, the company has scaled across multiple demand channels and markets, enabling it to grow rapidly without relying on a single growth engine.

The company’s growth has been driven by a combination of:

Strong repeat behaviour and customer retentionConsistent product performance across use casesExpansion across geographies

Commenting on the milestone, Dipesh Dhelia, CEO, Fabpad, said, “What stands out to us is not just the speed of growth, but how efficiently it has come together. We’ve been able to hit our projected numbers early while still keeping most of our capital undeployed. That’s a strong signal that we have built a strong scalable model.”

Commenting on product adoption, Shripriya Khaitan Dhelia, Co-Founder, Fabpad, said, “Our focus has always been on solving for real, everyday use. This isn’t a one-time purchase decision—it’s something customers evaluate every single month. That’s where trust gets built. If the product performs consistently, it earns credibility over time, and that’s what ultimately drives repeat usage and growth.”

About Fabpad

Fabpad is a personal hygiene brand founded by Shripriya Dhelia, focused on building high-performance, affordable, and sustainable hygiene solutions for modern consumers. The company has developed a diversified business model, combining its direct-to-consumer (D2C) presence in India with institutional partnerships, export markets, and B2B distribution channels, enabling it to scale across both individual and large-scale use cases.

Fabpad’s product portfolio spans reusable period panties, cloth pads, biodegradable disposables, and intimate hygiene products, designed to deliver consistent performance while addressing cost efficiency and environmental impact. Built with a strong focus on product quality, repeat usage, and real-world functionality, the brand has gained traction across multiple markets and customer segments.

Fabpad is building a capital-efficient hygiene platform designed to scale across markets, channels, and use cases—without compromising on performance or accessibility.

Website: https://fabpad.in/

Photo: https://mma.prnewswire.com/media/2966131/Shripriya_Dipesh_Fabpad.jpg

 

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