Connect with us

Technology

Sports Technology Market to Grow by USD 37.85 Billion (2024-2028), Sports Tech Events Driving Revenue, Report on Market Transformation with AI – Technavio

Published

2 years ago

on

NEW YORK , Dec. 17, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global sports technology market  size is estimated to grow by USD 37.85 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  23.96%  during the forecast period. Rising number of sports technology events is driving market growth, with a trend towards increasing incorporation of smart stadiums and venue technologies. However, increasing number of fatalities in hard adventure sports activities  poses a challenge. Key market players include Active Network LLC, Agile Sports Technologies Inc., Athlete Intelligence, CAM Solutions Ltd., Catapult Group International Ltd., Chetu Inc., Cisco Systems Inc., Epicor Software Corp., Garmin Ltd., International Business Machines Corp., Jonas Club Software, Kinexon GmbH, Orreco, PlaySight Interactive Ltd., Salesforce Inc., Samsung Electronics Co. Ltd., SAP SE, SPay Inc., Sportradar Group AG, Upper Hand Inc., and Stats Perform group of companies.

AI-Powered Market Evolution Insights. Our comprehensive market report ready with the latest trends, growth opportunities, and strategic analysis- View Free Sample Report PDF

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Sports association, Clubs, and leagues), Technology (Artificial intelligence/machine learning, Internet of Things (IoT), and Augmented reality/virtual reality), and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

Region Covered

Europe, North America, APAC, South America, and Middle East and Africa

Key companies profiled

Active Network LLC, Agile Sports Technologies Inc., Athlete Intelligence, CAM Solutions Ltd., Catapult Group International Ltd., Chetu Inc., Cisco Systems Inc., Epicor Software Corp., Garmin Ltd., International Business Machines Corp., Jonas Club Software, Kinexon GmbH, Orreco, PlaySight Interactive Ltd., Salesforce Inc., Samsung Electronics Co. Ltd., SAP SE, SPay Inc., Sportradar Group AG, Upper Hand Inc., and Stats Perform group of companies

Key Market Trends Fueling Growth

The sports technology market is experiencing significant growth, driven by the integration of advanced technologies into sports arenas. Fans now demand and interactive experiences, leading to the adoption of innovations like smart lighting, connected seating, and digital signage. Key technologies include on-field and off-field analytics, Opta Vision, AI, ML, and data analysis, enhancing athletic performance and team analysis. Additionally, VR, Unreal Engine, wearable tech, and high-density Wi-Fi are transforming outdoor sports like football, rugby, and tennis, as well as indoor activities such as badminton, chess, swimming, and esports. 

Insights on how AI is driving innovation, efficiency, and market growth- Request Sample!

Market Challenges

The sports technology market encompasses various advanced technologies, including stadiums equipped with high-density Wi-Fi, digital signage, and location-based services. Esports technology, Virtual Reality (VR), Unreal Engine, and hardware-software integrations are transforming fan engagement and virtual entertainment. Wearable technology, sports analytics, player and team performance analysis, health assessment, and data interpretation are crucial for athlete optimization. Artificial intelligence, Opta services, and data analytics platforms facilitate smart stadium management, football clubs, and cricket operations. Integrated security systems ensure audience safety and entertainment activities.

Insights into how AI is reshaping industries and driving growth- Download a Sample Report

Segment Overview 

This sports technology market report extensively covers market segmentation by

End-user 1.1 Sports association1.2 Clubs1.3 leaguesTechnology 2.1 Artificial intelligence/machine learning2.2 Internet of Things (IoT)2.3 Augmented reality/virtual realityGeography 3.1 Europe3.2 North America3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Sports association-  The global sports technology market is experiencing significant growth, driven by the adoption of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) in various sports domains. Sports associations are leveraging AI and ML for data analysis in soccer, cricket, rugby, tennis, golf, badminton, chess, swimming, and other indoor and outdoor sports activities. AI-powered on-field and off-field analytics from Opta Vision and similar solutions enable coaches to make informed decisions and improve athletic performance. Wearable devices, including smartwatches and fitness trackers, are transforming the way fans monitor their favorite players’ statistics in real-time. Esports and virtual entertainment are attracting massive audiences, with streaming platforms and digital fan-engagement platforms providing experiences. Ticket management, Wi-Fi networks, food ordering, smart lighting, and integrated security systems are essential components of modern sports infrastructure. The English Football League and other sports clubs are investing in these technologies to enhance fan experiences and boost revenue. The integration of AI, ML, data analysis, and smart cameras in sports technology is revolutionizing the industry and setting new standards for innovation.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

The Sports Technology Market is experiencing significant growth, driven by advancements in Esports technology, High-density Wi-Fi, Location-based services, Digital signage, and Wearable technology. These innovations enhance the fan experience at Stadiums and Arenas/stadiums, transforming Sports events into interactive experiences. Unreal Engine and Virtual Reality (VR) technologies bring Esports and Indoor sports activities to life, providing Athletic performance analysis through Data analytics and Opta services. Artificial Intelligence (AI) and Wearable devices are revolutionizing the way we monitor and improve Athletic performance in sports such as Badminton, Chess, Swimming, Tennis, Golf, and more. The integration of these technologies is fueling the Digital transformation of the Sports industry, offering new opportunities for Entertainment activities and Games.

Market Research Overview

The Sports Technology Market encompasses various innovative technologies designed to enhance athletic performance and fan experience. Esports (sports) and tech (technology) convergence is driving significant growth in this sector. Technologies such as Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI) are transforming the way sports are played and consumed. Wearable technology, including smartwatches and fitness trackers, are popular tools for athletes to monitor their performance and health metrics. Digital signage and analytics are used by teams and leagues to engage fans and optimize stadium operations. Sports technology companies are also leveraging data and analytics to provide personalized training programs and fan experiences. The market is expected to continue growing as technology continues to revolutionize the sports industry.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userSports AssociationClubsLeaguesTechnologyArtificial Intelligence/machine LearningInternet Of Things (IoT)Augmented Reality/virtual RealityGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/sports-technology-market-to-grow-by-usd-37-85-billion-2024-2028-sports-tech-events-driving-revenue-report-on-market-transformation-with-ai—technavio-302332990.html

SOURCE Technavio

Related Topics:
Continue Reading

Technology

Envision Marks First International Application of SAFc at Global Citizen NOW, Providing Environmental Attributes Corresponding to 10 Tonnes of CO₂ Emissions Reductions

Published

47 minutes ago

on

October 29, 2026

By

SYDNEY, Oct. 29, 2026 /PRNewswire/ — Envision, a global leader in green technology, expanded its Sustainable Aviation Fuel certificate (SAFc) solution internationally as the Sustainability Partner of Global Citizen NOW: Perth. This marks the company’s first international application of SAFc, demonstrating a practical pathway to integrate aviation decarbonization into the sustainability practices of major global events.

For this event, Envision delivered environmental attributes corresponding to 10 tonnes of CO₂ emissions reductions. These reductions are linked to the actual production and use of sustainable aviation fuel (SAF), with the associated attributes recorded and retired through a leading global Registry to ensure transparency and traceability.

Alongside this initiative, Envision’s Australian team participated in the event’s broader programme, including discussions on clean energy investment and industrial decarbonisation, bilateral meetings, and the Capital Mobilization Roundtable and Masterclass. Through these engagements, the team exchanged perspectives with leaders from business, investment and the climate community on Western Australia’s potential role in the next-generation green industries, while exploring opportunities to strengthen collaboration, mobilize investment and accelerate the clean energy transition.

Co-hosted by Global Citizen and the Government of Western Australia, the summit took place ahead of COP31, convening representatives from governments, businesses, philanthropic foundations, and First Nations communities to advance clean energy access, climate resilience, and inclusive economic development.

The Perth SAFc initiative builds on Envision’s SAFc application at the 26th China International Fair for Investment and Trade (CIFIT) in Xiamen in September, where the company demonstrated how SAFc could address the air-travel emissions of a major conference. Global Citizen NOW: Perth represents the next step—applying this model internationally and demonstrating its potential as a scalable solution for companies and major events seeking to tackle aviation-related emissions across global value chains.

The initiative also reflects Envision’s broader approach to corporate decarbonisation. Across wind and solar power, energy storage, green molecules, net-zero industrial parks, and green computing, Envision is developing integrated solutions to help companies tackle emissions across their operations and value chains.

“Envision will continue to explore the application of green fuels across aviation and international events, foster collaboration throughout the green fuel value chain, and support aviation’s low-carbon transition through transparent, traceable environmental attribute management,” said Bella Zhang, Head of Global SAF at Envision.

View original content:https://www.prnewswire.com/news-releases/envision-marks-first-international-application-of-safc-at-global-citizen-now-providing-environmental-attributes-corresponding-to-10-tonnes-of-co-emissions-reductions-302923213.html

SOURCE Envision

Continue Reading

Technology

More Than Business: ChinaMarket’s “Little Bees” Go the Extra Mile for International Buyers

Published

47 minutes ago

on

October 29, 2026

By

LINYI, China, Oct. 29, 2026 /PRNewswire/ — When a Malaysian buyer experienced a sudden toothache during the Linyi Mall International Buyers Conference in China, he found help in an unexpected place.

A member of ChinaMarket‘s “Little Bees” service team, Chen Fuqing, promptly accompanied him to a local hospital and assisted him throughout the visit.

It was a small act of kindness, but it reflected something important about doing business in Linyi: international buyers have people they can turn to when they need help.

During the international buyers conference, ChinaMarket established its “Little Bees” service team to assist overseas visitors throughout their stay in Linyi.

From welcoming international buyers and arranging market visits to connecting them with suppliers, helping bridge language barriers, and responding to unexpected situations, the team works to make the sourcing experience easier and more comfortable.

Linyi is home to one of China’s major wholesale market clusters, attracting buyers from around the world with its diverse products, manufacturing resources, and extensive supply chains.

As the official digital platform of Linyi Wholesale Market, ChinaMarket connects global buyers with Chinese suppliers and provides integrated sourcing and trade services.

For international buyers, successful sourcing involves more than finding the right products. Clear communication, reliable coordination, and access to support are equally important.

The “Little Bees” team brings this commitment to life through personal, on-the-ground assistance.

A recent song released by ChinaMarket captures the spirit of the city:

“Come to Linyi, a city that welcomes you with open arms.”

In Linyi, global buyers can discover business opportunities, build partnerships, and experience the warmth of genuine hospitality.

Come to Linyi. Source with ChinaMarket.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/more-than-business-chinamarkets-little-bees-go-the-extra-mile-for-international-buyers-302923217.html

SOURCE ChinaMarket

Continue Reading

Technology

UnionPay and Cuscal Paymark Discuss Payment Acceptance and Digital Innovation

Published

47 minutes ago

on

October 29, 2026

By

AUCKLAND, New Zealand, Oct. 29, 2026 /PRNewswire/ — Mr. Dong Junfeng, Chairman of China UnionPay and UnionPay International, met with Cuscal Paymark, in Auckland on 19 October 2026 to discuss expanding UnionPay acceptance in New Zealand and opportunities for cooperation in digital payments. Mr. Mike Blomfield, Chief Executive Officer and Julia Nicol, Chief of Staff expressed support UnionPay’s plans and the advancement of key projects.

Cuscal Paymark is New Zealand’s largest payment switching and network services provider. The two parties have maintained a partnership since 2012.  To date, several major banks on its network support UnionPay payments at physical merchants. The company has also incorporated a number of UnionPay product standards into mandatory terminal upgrade requirements, providing a foundation for broader acceptance. Looking ahead, UnionPay will leverage Cuscal Paymark’s local network and transaction processing capabilities to upgrade online and in-store payment platforms and further improve UnionPay acceptance services.

Discussions also covered upgrades to support chip transactions on dual-branded cards, online payment gateway integration, and the joint promotion of SoftPOS solutions to acquirers. The companies agreed to strengthen technical coordination to maintain reliable payment processing during and after system upgrades.

Other topics included agentic payments, digital identity, biometric applications, and payment network connectivity.

Ms. Nicol reaffirmed Cuscal Paymark’s support for UnionPay’s ongoing development in New Zealand and the advancement of key projects. Both parties agreed to explore further cooperation in wallet connectivity and digital payments.

UnionPay entered the New Zealand market in 2008. Its acceptance coverage now exceeds 90%, and UnionPay cards are now widely issued by local financial institutions. UnionPay will continue working with partners to improve payment services, strengthen financial integration between China and other APEC economies, and advance cross-border payment cooperation between China and New Zealand and across the broader Asia-Pacific region.

View original content:https://www.prnewswire.com/apac/news-releases/unionpay-and-cuscal-paymark-discuss-payment-acceptance-and-digital-innovation-302923215.html

SOURCE UnionPay International

Continue Reading

Trending