Technology
Sports Coaching Market to Grow by USD 4.77 Billion (2025-2029), Driven by Government Sports Initiatives, Report Highlights AI-Driven Market Transformation – Technavio
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2 years agoon
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NEW YORK, Jan. 24, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global sports coaching market size is estimated to grow by USD 4.77 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 6.2% during the forecast period. Increasing government initiatives to promote sports and sporting infrastructure is driving market growth, with a trend towards increasing number of sports events globally. However, expensive nature of sports coaching poses a challenge. Key market players include Challenger Sports, CMT Learning Ltd., Elle Football Academy, ESM Academy, Firstbeat Technologies Oy, FRONT RUSH LLC, Sports PD Network, Ignite Sport UK Ltd., IMG Academy, ISM Sports, Khelomore Sports Pvt. Ltd., Mentally Fit Institute, Neuro Training For Athletes, Smaller Earth Ltd., TENVIC, The Coach Crew, TrainingPeaks LLC, UK Coaching, and US Sports Camps.
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Sports Coaching Market Scope
Report Coverage
Details
Base year
2024
Historic period
2019 – 2023
Forecast period
2025-2029
Growth momentum & CAGR
Accelerate at a CAGR of 6.2%
Market growth 2025-2029
USD 4771.7 million
Market structure
Fragmented
YoY growth 2022-2023 (%)
5.4
Regional analysis
North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution
Europe at 36%
Key countries
US, China, France, Germany, and UK
Key companies profiled
Challenger Sports, CMT Learning Ltd., Elle Football Academy, ESM Academy, Firstbeat Technologies Oy, FRONT RUSH LLC, Global Sports PD Network, Ignite Sport UK Ltd., IMG Academy, ISM Sports, Khelomore Sports Pvt. Ltd., Mentally Fit Institute, Neuro Training For Athletes, Smaller Earth Ltd., TENVIC, The Coach Crew, TrainingPeaks LLC, UK Coaching, and US Sports Camps
Market Driver
The sports coaching market is experiencing significant growth due to the integration of software technology. Coaches and trainers are leveraging online platforms, smartphones, and laptops to provide virtual coaching sessions and individualized assistance to athletes. Software development and hardware infrastructure have given rise to video analytics platforms, AI, and machine learning for data collection and analysis. Schools and sports clubs are adopting pricing models like one-time license-based for access to educational materials and video lectures. The baseball segment, along with fitness and popular sports like soccer, basketball, swimming, and golf, is embracing technology. Autocratic, democratic, and holistic coaching styles are being augmented with data analytics and virtual reality technologies. Wearable devices such as Fitbit trackers and smartwatches are providing real-time performance metrics and biometric sensors. Professional and non-professional sports are benefiting from these advancements, with video analytics tools, communication tools, and training plans available for all. Referees, physiotherapists, physiologists, nutritionists, and sports scientists are also utilizing these digital platforms for performance tracking and analysis. Gamification elements like leaderboards, badges, points, and quizzes are enhancing the learning experience. Virtual simulations and wearable technologies are offering personalized coaching experiences, making sports coaching more accessible and effective than ever before.
The global sports coaching market is experiencing growth due to the rise in international and national sporting events. New tournaments are being introduced to expand the sports industry’s reach, such as the New European Soccer Competition launched in March 2024. This soccer competition offers free streaming on the Unify platform, connecting clubs with their global fan bases. Additionally, existing tournaments are expanding to new venues to increase their popularity. These developments underscore the market’s potential for growth and innovation.
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Market Challenges
The sports coaching market is experiencing significant growth due to the integration of software technology. Coaches and trainers are leveraging online platforms, smartphones, and laptops to reach athletes, regardless of location. Virtual platforms and video analytics platforms enable data collection through biometric sensors, wearable devices like Fitbit trackers and smartwatches, and real-time performance tracking. Artificial Intelligence and Machine Learning are revolutionizing data analytics in the sports industry. Schools and sports clubs are adopting these technologies for individualized assistance, performance analysis, and training plans. Pricing models vary from one-time license-based to subscription-based. Sports such as baseball, soccer, basketball, swimming, and others are utilizing these tools for autocratic, democratic, or holistic coaching styles. The use of virtual coaching sessions, video lectures, and educational materials enhances the learning experience for sportspersons in professional and non-professional sports. Referees, physiotherapists, physiologists, nutritionists, and sports scientists also benefit from these digital platforms, providing professional advice and performance tracking. Golf, tennis, volleyball, badminton, ice hockey, and skiing are among the sports embracing these advancements. Challenges include hardware infrastructure, software development, and the adoption of new technologies in various sporting cultures. Virtual reality technologies, gamification, interactive learning, and leaderboards are future trends in the sports coaching market.The cost of sports coaching is a significant barrier to participation in various sports, particularly for economically weaker families. In the US, the average annual cost of a sports coach exceeds USD35,000, while in China, it ranges between USD15,000 and USD20,000. This high cost may limit the number of athletes from economically disadvantaged backgrounds, impacting the overall growth of the sports coaching market. In emerging countries like China, India, and Singapore, this trend may continue, potentially hindering market expansion during the forecast period.
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Segment Overview
This sports coaching market report extensively covers market segmentation by
Type 1.1 Sports camps and personalized trainings1.2 Recreational campsApplication 2.1 Men2.2 Women2.3 KidsGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and AfricaMediumComponentSports Type
1.1 Sports camps and personalized trainings- The sports coaching market’s largest segment in 2024 was sports camps and personalized training. This segment is a significant contributor to the market’s growth. The rise in international sports participation and the launch of domestic leagues, such as India’s Pro Kabbadi League (PKL), Indian Super League (ISL), Hockey India League (HIL), and Premier Badminton League (PBL), drive the segment’s growth. These leagues aim to identify young talents across the country, leading to an increase in enrolment at sports coaching centers. Government initiatives to promote sports also contribute to the segment’s expansion in countries like China, the US, and Singapore. Overall, the sports camps and personalized training segment is expected to experience year-over-year growth during the forecast period.
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Research Analysis
The Sports Coaching Market is experiencing significant growth due to the integration of software technology in coaching and training. Coaches and trainers are leveraging online platforms, smartphones, and laptops to provide real-time analysis and individualized assistance to athletes in various sports industries. Virtual platforms offer democratic, autocratic, and holistic coaching styles, allowing sportspersons to choose the approach that best suits their needs. Wearable devices like Fitbit trackers and smartwatches provide performance tracking data, while virtual coaching sessions offer professional advice and customized training plans. Educational materials and video lectures are also available online for athletes seeking self-paced learning. Performance analysis and training plans are key components of this market, helping athletes optimize their skills and reach their full potential.
Market Research Overview
The Sports Coaching Market is experiencing significant growth due to the integration of software technology into coaching and training. Coaches and trainers are leveraging online platforms, smartphones, and laptops to enhance athlete performance and improve sports industry practices. Virtual platforms and video analytics platforms enable data collection through biometric sensors, wearable devices like Fitbit trackers and smartwatches, and real-time performance metrics. Artificial Intelligence and Machine Learning are used for data analytics, software development, and hardware infrastructure. Schools and sports clubs adopt pricing models such as one-time license-based for access to sports coaching platforms. Autocratic, democratic, and holistic coaching styles are embraced, with virtual coaching sessions, video lectures, and educational materials providing individualized assistance. Sports such as baseball, soccer, basketball, swimming, golf, tennis, volleyball, badminton, ice hockey, and skiing benefit from these advancements. Referees, physiotherapists, physiologists, nutritionists, and sports scientists also use these tools for professional advice and performance tracking. Fitness and sporting cultures thrive on digital platforms, with interactive learning through gamification, leaderboards, badges, points, polls, quizzes, and virtual simulations. Wearable technologies and biomechanics analysis offer personalized coaching experiences, while virtual reality technologies provide training environments. The Sports Coaching Market caters to both professional and non-professional sports, offering video analytics tools, smart electronic devices, and customized training plans for individual athletes.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
TypeSports Camps And Personalized TrainingsRecreational CampsApplicationMenWomenKidsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And AfricaMediumComponentSports Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
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New GASA Research: 71% of Adults Surveyed Across 13 Asian Markets Encountered Scams, with Estimated Losses of US$136.5 Billion
Published
9 minutes agoon
October 22, 2026By
Research highlights a gap between confidence in recognizing scams and actual outcomes ahead of the Global Anti-Scam Summit Asia 2026
BANGKOK, Oct. 22, 2026 /PRNewswire/ — New research from the Global Anti-Scam Alliance (GASA), developed in collaboration with Gogolook, the developer of Whoscall, reveals the scale and impact of scams across Asia. Among adults surveyed in 13 Asian markets, 71% encountered a scam in the past year. The study estimates that consumers across those markets lost a combined US$136.5 billion to scams over the same period.
The State of Scams in Asia 2026 report, based on a survey of 17,460 adults, also identifies a gap between confidence and outcomes. While 66% of respondents said they were confident in their ability to recognize scams, 62% of those who encountered one interacted with it. Among respondents who interacted with a scam, 26% lost money.
The findings are being released ahead of the Global Anti-Scam Summit Asia 2026, taking place in Bangkok on 10–11 November. Following previous editions in Taiwan and Singapore, the summit will be held in Thailand for the first time, bringing together leaders from across sectors to strengthen the region’s response to evolving scams.
Phone calls and messages remain major points of exposure
Phone calls were the most common channel through which respondents encountered scams (56%), followed by text messages (50%) and instant messaging apps (40%). Shopping, investment and employment scams were the scam types respondents most commonly interacted with.
“Phone and text message scams remain a major challenge across Asia. In Thailand, Malaysia, Vietnam and Indonesia, more than six in ten respondents encountered scam calls. As scammers use AI-generated voices and increasingly convincing scripts, identifying suspicious numbers and warning users before they engage becomes even more important,” said Jeff Kuo, CEO of Gogolook. “Whoscall’s observations also suggest that scammers are adapting to tighter SIM registration and identity checks by using international and satellite numbers. That makes continued information sharing across markets essential.”
The harm extends beyond financial losses
The research estimates that consumers across the 13 markets lost US$136.5 billion to scams over the past 12 months. Among respondents who lost money, 51% said they had been scammed more than once.
The effects reached beyond the immediate financial loss. Among those who lost money, 72% reported an impact on their mental wellbeing, 77% experienced at least one emotional impact, and 58% experienced at least one financial impact affecting their everyday lives.
“One of the most striking findings is the gap between confidence and behavior. While 66% of respondents feel confident they can recognize scams, 62% of those who encountered one went on to interact with it. This shows why education is important but cannot be our only line of defense. We also need stronger safeguards that protect people throughout the scam journey.” said Brian D. Hanley, Director, Asia-Pacific Chapter, Global Anti-Scam Alliance (GASA).
Turning regional evidence into action
The findings will inform discussions at the Global Anti-Scam Summit Asia 2026, where representatives from government, law enforcement, financial services, technology, telecommunications, consumer protection and other sectors will explore ways to prevent and disrupt scams.
The research also points to public support for more proactive intervention. Across the markets surveyed, 71% supported allowing banks to block high-value transactions without a customer’s prior permission when they suspect a scam. Another 69% supported allowing telecom operators or messaging apps to block calls and messages they believe are malicious.
Reporting, however, does not always lead to recovery. While 85% of victims reported their scam experience, outcomes varied depending on where they reported it, and recovery and reimbursement remained limited.
Download the full State of Scams in Asia 2026 report here: https://gasa.org/knowledge-base/reports/state-of-scams-in-asia-2026
Registration for the Global Anti-Scam Summit Asia 2026 is open. For the programme and registration details, visit the summit website: https://gasa.org/global-anti-scam-summit-asia-2026
About the research
The State of Scams in Asia 2026 surveyed 17,460 adults across 13 Asian markets: China, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Fieldwork was conducted between March 16 and April 13, 2026. The research was conducted by Opinium for the Global Anti-Scam Alliance and developed in collaboration with Gogolook, the developer of Whoscall.
About the Global Anti-Scam Alliance
The Global Anti-Scam Alliance (GASA) is a nonprofit organization bringing together policymakers, law enforcement, consumer authorities, NGOs, the financial sector, telecommunications operators, internet platforms, cybersecurity organizations and other stakeholders to share knowledge and develop solutions to protect consumers from scams.
GASA Website: https://gasa.org/
About Gogolook
Gogolook is a leading TrustTech company established in 2012. With “Build for Trust” as its core value, Gogolook has expanded its business from Asia to Europe and the Americas. As a foundation member of the Global Anti-Scam Alliance (GASA), Gogolook collaborates with law enforcement agencies and public-sector organizations, including the Taiwan National Police Agency, the Royal Thai Police, the Philippines Cybercrime Investigation and Coordinating Center, the Tokyo Metropolitan Police Department, and the Royal Malaysia Police. These partnerships support its commitment to building a scam-free environment.
Gogolook Website: https://www.gogolook.com/
About Whoscall
Whoscall, developed by Gogolook, is a caller ID and digital anti-scam app designed to protect users from scams across various channels, including phone calls, text messages, social media, and links. With over 100 million downloads globally, it features the most comprehensive database in East and Southeast Asia, covering more than 2.6 billion phone numbers.
Whoscall Website: https://web.whoscall.com/en
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SOURCE Gogolook
Technology
Voqalize Says Voice Is Becoming the Default Way People Use Software
Published
9 minutes agoon
October 22, 2026By
Voqalize is infrastructure for making software conversational. Existing applications, websites and AI agents can add a voice interface that listens, sees context, responds and acts, without being rebuilt.
BENGALURU, India, Oct. 22, 2026 /PRNewswire/ — Voqalize today said it gives existing applications, websites and AI agents a voice interface that can listen, see context, respond and act, without rebuilding the application. The company says teams can have it running in about an hour, either through Plug & Play, where Voqalize manages the AI agent and the voice experience, or through a developer integration into their own backend.
Imagine telling a clothing app: “I’ve got an outdoor wedding in Napa on the 20th. I need something under two hundred that goes with the shoes I bought in the spring.” The app pulls those shoes from your order history and lays out six options beside them. “Not the floral. Show me the second one in the navy.” It swaps the color and puts the shoes next to it. Then it adds: “You sent back a medium from this brand last time, so I picked the large. It arrives on the 17th.” You look it over and tap buy. That is the shift Voqalize is building for: voice not as input, but as an interface to software.
Fast facts
Apple’s iOS 27, released in September, lets Siri read what’s on a user’s screen and take actions inside appsGoogle reports that roughly one in five Gemini Live conversations now add a camera or screen share, with voice used in 63% of interactions across Gemini’s 1 billion-plus monthly usersA Censuswide survey of 700 business leaders and consumers for Voices, published Jan. 28, 2026, found that 55% of consumers say voice is their primary AI interface, while only 29% of companies have deployed customer-facing voice AI
Dictation Proved People Will Talk to Their Software
Dictation and notetaking apps are among the fastest-growing categories in consumer AI. Wispr, valued at $2 billion, and Granola, valued at $1.5 billion, have both built large user bases on a simple premise: people would rather talk than type, once the transcription is good enough. Wispr says the habit sticks. After six months, its average user writes 72% of their characters by voice.
The category is already moving past that original pitch. Wispr raised its most recent round on a case for going “beyond dictation.” Granola is expanding from a meeting notetaker into what it describes as a context layer for company AI. Superhuman acquired the notetaker Fathom in September. Talking to software stopped being the hard part. What people do with that voice next, and how directly it’s built into the products they already use, is where the category is headed.
“The next billion people coming online won’t type their way onto the internet. They’ll talk their way on, in whatever mix of languages they speak at home.” Sripathi Krishnan, Co-founder, Voqalize
Voice Is Moving From Typing Substitute to Default Interface
Voqalize’s argument is that voice is moving from a typing substitute into the default way people use an app: a running conversation, not a single dictated sentence, where the app listens, responds and can act on what’s on screen, with the interruptions and mid-task changes of direction that come with a real conversation. That mirrors a broader shift already underway on the phone line, where most current “voice AI” is still built around short, scripted calls that book an appointment or qualify a lead and then hang up. Apple’s iOS 27 and Google’s Gemini Live both point at the same shift: voice agents that can see a screen and act on it rather than just transcribe speech.
How Do You Add a Voice Interface to an Existing App?
An existing application or device connects through Voqalize rather than being rebuilt inside a new platform: Voqalize supplies the two-way voice channel and the ability to read and act on whatever is on screen. Businesses choose how much to hand over. With Plug & Play, Voqalize manages the AI agent and the voice experience. With a developer integration, businesses add Voqalize’s voice capabilities to their own backend while keeping control of their AI agent and workflows.
In some deployments, that voice is paired with a face on screen as well, so the person on the other end has something to talk to, not just a voice in the room. Sripathi Krishnan, the company’s co-founder, has argued that the harder part of that conversation may not be how fluently the agent talks, but how well it listens and knows when to stay quiet. Voqalize also works across Indic languages, because conversations in India often move between languages mid-sentence. A majority of Indian internet users already engage with content in Indic languages. Voice also makes software accessible across languages and across literacy and input constraints.
Building Toward Plug-and-Play Voice, Across Apps and Devices
Today, adding Voqalize to a product means connecting an existing application or device through a single interface, without rebuilding it inside a new platform. Voqalize says its near-term work is on extending that same one-connection model further, so that adding two-way voice to a new app, or to a device beyond the phone and the browser, becomes a plug-and-play step rather than a custom integration. That direction follows a broader move already visible in the industry: voice infrastructure is consolidating around shared frameworks instead of one-off builds, and AI tools are increasingly connecting to each other through standard connectors rather than custom code written for each pairing. Voqalize says it intends to be the layer that makes that same simplicity available for voice specifically, across whatever app or device a company is already building for.
“Soon people will judge an app by how well it understands them, the way you judge a shop by whether the person behind the counter gets what you mean.” Samkeet Jain, Co-founder, Voqalize
Voqalize is available today for teams adding a two-way voice interface to an existing product or AI agent. Early deployments include in-app assistants for mortgage servicing workflows, legal clause review, and authenticated banking support. Voqalize was also named one of the 30 products in YourStory’s Vibecode30 2026, a showcase of emerging AI-native builders in India.
About Voqalize Voqalize is a voice AI platform that makes it easy for businesses to add two-way voice conversations to their applications and AI agents across 60+ Global and Indic languages. With Plug & Play, Voqalize manages the AI agent and voice experience for you. With our developer integration, businesses can add Voqalize’s voice capabilities to their own backend while keeping control of their AI agent and workflows. Go ahead and build your next voice-enabled applications with us on voqalize.com.
Media Contact: Samkeet Jain / +91 8147514179 / Samkeet@voqalize.com
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Technology
Sungrow Advances Integrated C&I Microgrid Solution to Southeast Asia
Published
9 minutes agoon
October 22, 2026By
KUALA LUMPUR, Malaysia, Oct. 22, 2026 /PRNewswire/ — As Southeast Asia’s manufacturing sector expands, businesses face growing pressure from rising electricity costs, power supply disruptions and increasingly complex energy demands. Sungrow, a globally leading PV inverter and energy storage system provider, has launched the Integrated C&I Microgrid Solution for Southeast Asia, bringing together PV inverters, energy storage systems, EV chargers, microgrid controllers and cloud platforms. The solution helps businesses access more economical, reliable, and cleaner power.
End-to-End Cost Optimization, Improving Overall Benefits by 12%
For businesses seeking to reduce energy costs without compromising power reliability, system sizing and energy dispatch are critical. Sungrow’s Integrated C&I Microgrid Solution is engineered to make clean energy a more cost-competitive choice for businesses.
Optimized System Sizing: 8,760-hour simulations and intelligent algorithms evaluate tens of thousands of system configurations to optimize the capacity of PV, storage and diesel generation, helping avoid overinvestment and undersized systems.Intelligent Energy Dispatch: PV generation and load forecasts are updated every five minutes. Based on these forecasts and real-time electricity prices, AI dynamically optimizes the dispatch of multiple energy sources, including PV, energy storage and diesel generation, helping businesses meet their energy needs at a lower cost. This boosts overall economic benefits by 12% and shortens project payback periods by 1–2 years.Flexible Market Participation: Open interfaces and support for major electricity market protocols enable participation in diverse market mechanisms and unlock additional revenue streams.
Industry-First Five-Layer Protection for Reliable Power
For factories and commercial facilities, power outages can halt equipment, disrupt production and prolong recovery. Reliable power for critical loads is essential to keeping operations running.
Sungrow’s Integrated C&I Microgrid Solution features an industry-first five-layer protection framework, with tailored control strategies for different levels of grid disturbance. It can withstand three times overload for 10 seconds and severe voltage disturbances, helping protect critical loads from supply disruptions. With seamless grid-to-off-grid switching with no interruption to loads and whole-site black-start capability in just 3 minutes, the solution helps ensure a reliable power supply and rapid recovery during grid disruptions.
Support Throughout the Project Lifecycle
From system design and deployment to long-term operation, Sungrow simplifies the entire project lifecycle with full-stack in-house technologies and global service support.
Simplified Design and Deployment: One-stop system design, plug-and-play installation and one-click cloud connection streamline the journey from planning to commissioning.Smarter Operations: Coordinated PV, storage, EV charging, microgrid control and cloud management enable flexible energy dispatch, unified cloud-based management and automatic fault alerts.Global Service Support: With more than 520 service locations, 24/7 technical support and global spare parts centers, Sungrow helps keep projects running reliably over the long term.
Real-World Applications: Powering Energy Independence
“Sungrow’s Integrated C&I Microgrid Solution has been deployed across multiple locations in Southeast Asia, addressing diverse energy challenges for businesses,” said Huang Wanfeng, director of the Smart Energy Products Department at Sungrow.
In the Solomon Islands, the Solomon Resort Hotel Microgrid enables reliable off-grid hotel operations while helping reduce annual CO₂ emissions by around 1,000 tonnes and fuel costs by an estimated USD 600,000–700,000. Meanwhile, in Indonesia, Sungrow’s microgrid solution helps address power supply challenges in industrial parks, reducing reliance on diesel generation.
With proven experience across diverse applications, Sungrow is committed to helping businesses across Southeast Asia build more reliable, cost-efficient and resilient energy systems.
Contact:
Luly Wang
luly.wang@sungrow-hq.com
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SOURCE Sungrow Power
New GASA Research: 71% of Adults Surveyed Across 13 Asian Markets Encountered Scams, with Estimated Losses of US$136.5 Billion
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