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Contenting Market to Grow by USD 539.3 Million (2025-2029), Social Media User Surge Fuels Expansion, Report Highlights Market Evolution Powered by AI – Technavio

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NEW YORK, Jan. 26, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global contenting market size is estimated to grow by USD 539.3 million from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  13.9%  during the forecast period. Rise in number of users on social media is driving market growth, with a trend towards use of ai with social media management software. However, frauds related to digital advertisements  poses a challenge. Key market players include Adobe Inc., Aghreni Technologies Pvt. Ltd., Alma Media Corp., Brafton Inc., ClearVoice Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Marketing, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., and Vendasta Technologies Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Contenting Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 13.9%

Market growth 2025-2029

USD 539.3 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.2

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 36%

Key countries

US, China, Japan, Germany, Canada, India, Brazil, Saudi Arabia, Argentina, and UAE

Key companies profiled

Adobe Inc., Aghreni Technologies Pvt. Ltd., Alma Media Corp., Brafton Inc., ClearVoice Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Marketing, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., and Vendasta Technologies Inc.

Market Driver

The Content Market is experiencing significant trends as digital transformation continues to shape business strategies. With over 4.66 billion internet users worldwide, enterprises are shifting from traditional channels to digital platforms for marketing. Client involvement efforts and consumer behavior analysis are key in effective marketing strategies. Skills like data analysis and content marketing systems are in high demand. AI-powered automation through generative AI platforms and content marketing software enhance digital communications and online engagement. Brands seek to increase online presence through target audience identification and content formats tailored to demographics. Brand visibility, marketing agency landscapes, and advertising agencies leverage AI and ML for content creation, social media posts, video platforms, and cloud computing. Cybersecurity Ventures predicts that IT will spend USD17 billion on content marketing by 2022. Large enterprises in sectors like healthcare, media, travel, and charities benefit from content marketing software, IT technology providers, and technology journals. Consumer-centric markets prioritize customer experience, retention, and brand loyalty. Cloud deployment and on-premise deployment options offer flexibility. Content formats include textual, graphical, audio, and video. 

Businesses are embracing digital transformation to create connected platforms and generate new revenue streams. This shift has led many industries to invest in real-time solutions and advanced IT infrastructure, including analytical tools. Modern businesses require sophisticated business intelligence (BI) to gain a competitive edge. Artificial intelligence (AI) plays a pivotal role in content marketing, offering technological advances like virtual agents, chatbots, targeted ads, suggestive web searches, voice recognition, pattern recognition, machine translation, face recognition, automatic scheduling, and autonomous driving. AI provides a comprehensive view of business activities and associated data. 

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 Market Challenges

In today’s digital transformation, enterprises face challenges in reaching and engaging their target audience through traditional channels. With over 4.66 billion internet users worldwide, digital platforms have become essential for businesses to connect and build relationships with consumers. However, creating effective content marketing strategies requires skills in various content formats such as textual, graphical, audio, and video. Client involvement efforts and data analysis are crucial for understanding consumer behavior. Content marketing systems, AI-powered automation, and generative AI platforms help streamline content creation and distribution. However, choosing the right content marketing software and managing online presence can be daunting for large enterprises in sectors like healthcare, media, travel, and charities. Brand visibility in a consumer-centric market relies on digital communications and online engagement. Marketing agencies and advertising agencies offer expertise in social media posts, video platforms, and digital content creation. Cloud computing and cybersecurity are essential considerations for on-premise or cloud deployment. Technology providers and IT journals offer recognized authors and certified publications to stay updated on the latest trends and best practices. AI and machine learning components in content marketing software enable data-driven advertising strategies and improve customer experience, retention, and brand loyalty. As the marketing landscape evolves, staying informed and adaptable is key to success.Digital advertisements refer to online promotions of products or services. Over the years, the definition of digital advertising has expanded, leading to concerns regarding fraudulent activities. Digital advertising fraud includes displaying ads when users are not engaged, utilizing content-scraping sites to generate false traffic, and deceiving advertisers with non-existent ad delivery mechanisms. These issues emerged around the time search engine marketing gained popularity over a decade ago. Industry professionals must remain vigilant against such fraud to maintain trust and effectiveness in digital advertising.

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Segment Overview 

This contenting market report extensively covers market segmentation by  

End-user 1.1 Retail1.2 Automotive1.3 Financial services1.4 Telecom1.5 OthersPlatform 2.1 Blogging2.2 Videos2.3 Infographics2.4 Case studies2.5 OthersObjective 3.1 Lead generation3.2 Brand awareness3.3 Thought leadership3.4 OthersGeography 4.1 APAC4.2 North America4.3 Europe4.4 South America4.5 Middle East and Africa

1.1 Retail-  The retail sector, encompassing distribution channels and omnichannel companies like branded wholesalers, traditional retailers, grocery store retailers, convenience store retailers, and others, experiences substantial growth in the global content marketing market. Key benefits, such as increased website traffic, brand establishment and trust, awareness, personality development, audience connection, social media fueling, conversion funnel support, and improved conversion rates, drive this growth. North American retail giants, such as Walmart Inc., Costco Wholesale Corp., and Hudsons Bay Co., lead the way in content marketing adoption due to their global presence. The retail industry’s rapid expansion and the shift towards mobile shopping (33% of consumers shopped via smartphones in 2022) necessitate content marketing for customer engagement and outreach. Retailers use content marketing to share brand stories and product information, fostering customer connections throughout their purchasing journey. For instance, Tata Cliq’s offline store launch in Mumbai, India, showcases this approach, improving customer engagement and attracting new customers. These factors underpin the demand for content marketing in the retail sector during the forecast period.

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Research Analysis

Title: Embracing the Digital Future: Content Marketing in the Age of Transformation Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. With the digital transformation sweeping through businesses and the increasing number of internet users, enterprises are shifting their marketing efforts from traditional channels to digital platforms. Consumer behavior has evolved, with a growing preference for textual, graphical, audio, and video content. Digital content creation is no longer a luxury but a necessity, driven by the availability of affordable tools and the increasing importance of client involvement efforts. Cloud computing, a key enabler of digital transformation, offers advantages such as cost savings, scalability, and flexibility. Cybersecurity, however, is a critical concern in the digital age, with Cybersecurity Ventures predicting 3.5 million cybersecurity job openings by 2021. IT technology providers and technology journals play a crucial role in keeping enterprises informed about the latest trends, best practices, and certified publications in digital content creation. Recognized authors and articles in these publications offer valuable insights and skills development opportunities. In conclusion, the future of content marketing lies in embracing digital transformation, understanding consumer behavior, and investing in the right skills and technologies.

Market Research Overview

Content Marketing is a strategic approach to creating and distributing valuable digital content to engage and retain a clearly defined audience, ultimately driving customer action. With the digital transformation, Internet users have increasingly turned to online platforms for information, entertainment, and communication. Enterprises have responded by adopting marketing strategies that prioritize client involvement efforts and consumer behavior analysis. Skills like data analysis, AI-powered automation, and content marketing systems have become essential. Generative AI platforms and content marketing software enable businesses to create, manage, and optimize content across digital communications channels. Demographics, target audience, and content formats vary across industries, including healthcare and pharmaceutical, media and entertainment, travel and tourism, charities/nonprofit organizations, and IT technology providers. Brand visibility and customer experience are crucial in the consumer-centric market, driving the need for retention of customers and brand loyalty. Digital content creation includes textual, graphical, audio, and video content, which can be deployed on-premise or in the cloud. Cybersecurity Ventures predicts that cloud computing will power 93% of workloads and content by 2022. Marketing agencies and advertising agencies leverage social media posts, video platforms, and streaming services to reach audiences effectively. Content marketing software and technology journals provide recognized authors and certified publications to expand audience reach and enhance brand visibility. AI and machine learning components enable personalized content recommendations and automation, improving the overall customer experience.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userRetailAutomotiveFinancial ServicesTelecomOthersPlatformBloggingVideosInfographicsCase StudiesOthersObjectiveLead GenerationBrand AwarenessThought LeadershipOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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U.S. Quartz Workers: Strong Safeguard Remedies Needed to Save 100,000 American Manufacturing Jobs

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WASHINGTON, July 23, 2026 /PRNewswire/ — The Quartz Manufacturers Alliance for America (QMAA) released a powerful video featuring quartz manufacturing workers from across the country calling for free and fair trade policies to save 100,000 American jobs. QMAA, a coalition of leading U.S.-based quartz slab manufacturers, are calling for strong safeguard remedies after the U.S. International Trade Commission (ITC) found a huge flood of foreign imports had caused tremendous injury to the domestic quartz industry.

QMAA members are urging the Trump Administration to build on the ITC’s strong recommendation and address this major flood of quartz imports with a Tariff of 50% and a Reshoring Import Cap of 141 million square feet on imported quartz surface products. This will ensure a reshoring of the good-paying U.S. quartz manufacturing jobs stolen by companies who cheat U.S. trade law, distort competition and are decimating U.S. quartz manufacturing. Together, these trade remedies will provide the relief necessary to save the 100,000 jobs supported by the U.S. quartz industry.

The video features workers from LX Hausys, Guidoni USA and Cambria Company and is available here:
Save 100,000 American Quartz Jobs

Quotes from QMAA Quartz Manufacturing Workers
“This facility used to be a Husqvarna plant. Husqvarna closed down due to cheap foreign imports. There were over 1,000 people working here and all of a sudden…I’m worried I may see the same thing take place again.”
-Raymond Mack, Production Operator, Guidoni USA, Helena-McRae, GA

“Foreign countries, mainly China, Thailand, Malaysia, Vietnam, Indonesia, have been circumventing and cheating the American market. We believe in the industry. We believe in the American working power. We just want to level the playing field, make it fair for everyone and everyone will benefit.”
– Daniel Vas de Melo SA, Business Development Manager, Guidoni USA, McRae-Helena, GA

“In order for us to continue to compete, we need a strong Tariff and Import Cap on imported quartz surfaces. That will ensure we can play on an even playing field. That’s all we’re asking for. I would hate to see cheap, imported quartz have a negative impact on families such as mine and the other families that we employ here.”
– Mike Morici, Vice President – LX Hausys, Adairsville, GA

“The surge of foreign imports has shocked the U.S. economy, and the market for surfaces. It’s taken prices down to unsustainably low levels for any domestic supplier. The result of that is we’re not producing as much as we should, we can’t hire as many people as we would like to, and we can’t grow our business in the way that we and our peers in the U.S. want to grow.”
– Andrew Eich, President and Chief Operating Officer, Cambria

“As these foreign imports flood the market, we lose the ability to create and sustain jobs that ensure good paying conditions for manufacturing workers. There will be over 100,000 jobs that have the strong potential to go away.”
– Jack Sundry, SVP Core and Lexus – Cambria, Southern Minnesota

Background
In September 2025, QMAA filed a Global Safeguard petition with the U.S. International Trade Commission (ITC) under Section 201 of the U.S. Trade Act of 1974. The ITC’s thorough investigation found serious injury to the domestic industry caused by a massive import surge designed to undercut American businesses. Quartz imports have surged by 78.3% within the past five years, leading to a nearly 20% decline in domestic production, factory closures and major job reductions.

A final safeguard decision from the United States Trade Representative is expected by Aug. 1, 2026.

About the Quartz Manufacturing Alliance for America:
QMAA is a coalition of U.S.-based, American quartz slab manufacturing factories, united with other industry leaders to support and strengthen the American quartz industry. QMAA is committed to ensuring a free and fair, competitive marketplace born of free enterprise that provides the opportunity to compete on a level playing field for American quartz slab manufacturing factories and their valued workers. We also believe this effort will have a positive impact throughout the entire quartz surfacing industry, including to the strong benefit of American stone fabrication shops and upstream suppliers of quartz minerals and resin. Learn more at: https://www.qmaa.org/

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SOURCE Quartz Manufacturing Alliance of America

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Databricks and Microsoft expand partnership to help enterprises bring business context to enterprise AI

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Databricks and Microsoft extend strategic partnership through the 2030s to scale enterprise AIDatabricks deepens its bet on Azure, growing its use of Azure Databricks to run its own core business operations and analytics, while both companies advance native integration across the Microsoft stack, including Databricks Genie and Microsoft 365Databricks increases its use of Microsoft Azure Cobalt to improve performance and efficiency

REDMOND, Wash. and SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Microsoft Corp. and Databricks on Wednesday announced an expansion of their decade-long strategic partnership, extending into the 2030s. Databricks will deepen its use of Azure Databricks to run core business operations and build its unified lakehouse, while leveraging Azure Cobalt, Microsoft’s next-generation Arm-based infrastructure, to improve performance and efficiency. Microsoft will also continue integrating Databricks Data and AI platform across its products, bringing capabilities like Genie, Databricks’ AI co-worker, directly into customer workflows. Together, the companies are helping enterprises build AI grounded in their own business context with the cost efficiency, control and choice needed to scale successfully.

Enterprises want AI that understands their customers, products, operations, metrics and business processes, all while running securely where work happens. Yet, most still struggle to connect AI to trusted business knowledge, govern models and agents consistently, and control costs. Microsoft and Databricks are helping customers close that gap: 

“For nearly a decade, Databricks and Microsoft have helped enterprises innovate with data and AI,” said Ali Ghodsi, Co‑Founder and CEO of Databricks. “Today, our partnership is stronger than ever. With Databricks Genie and Unity AI Gateway deeply integrated across Microsoft’s products, we’re helping enterprises unify their data and ground AI in business knowledge. This lets customers get the full benefits of agents and models while controlling costs and ensuring governance.”

“The next generation of AI will be defined by how effectively organizations turn their unique knowledge into intelligence,” said Judson Althoff, CEO, Microsoft Commercial Business. “Microsoft and Databricks are helping customers connect data, AI and business context to accelerate decision-making and drive measurable impact. With Databricks deepening its investment in Azure Databricks and Azure Cobalt-powered infrastructure, customers will benefit from greater performance, efficiency and scale for their most demanding workloads. Databricks’ decision to run its own core business operations on Azure Databricks also gives customers confidence in a platform proven at enterprise scale.”

Databricks runs core business operations on Azure Databricks 

As part of this latest deal, Databricks deepens its commitment to Azure, running its own core business operations and analytics on Azure Databricks, using the very platform it delivers to customers at scale.

Advancing performance with Azure Cobalt

Databricks will also expand its use of Azure Cobalt, Microsoft’s next-generation Arm-based infrastructure, to improve performance and efficiency for agentic and data-intensive workloads. Databricks currently uses Cobalt 100 and plans to adopt Cobalt 200, which delivers up to 50% better performance and includes memory encryption enabled by default.

Deep integrations for Databricks Genie and Unity AI Gateway with Microsoft product stack

By combining the Databricks Data + AI Platform with Azure’s global scale, customers can accelerate AI transformation while maintaining control and reliability. As a native Azure service, Azure Databricks makes its AI capabilities available directly within customers’ existing Microsoft environment, grounding and operating agents on enterprise data with Genie and Genie Ontology, and governing models, agents and cost through Unity AI Gateway. Deeply integrated across the Microsoft ecosystem spanning Microsoft Entra, Azure Data Lake Storage, Azure security, Microsoft OneLake, Power BI, Microsoft Purview, Microsoft Foundry, Power Platform, Microsoft 365, Teams and Copilot, these capabilities bring governed, real-time data and AI into business workflows, giving organizations the context, control, choice and cost efficiency needed to drive impact.

Continued investment is evident from our recent announcements with Databricks at Data + AI Summit in June.

Customer impact with Azure Databricks

The deepened collaboration strengthens support for joint customers running data, analytics and AI workloads on Azure Databricks, delivering improved performance, security, AI governance and enterprise readiness. Thousands of customers, including Banco Bradesco, the Cincinnati Reds, Electrolux, SMBC and Unilever, already use Azure Databricks to run critical workloads and scale AI with confidence.

Read more on the proven business value of the Databricks and Microsoft partnership on the Microsoft Azure blog.

About Databricks

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including AT&T, Bayer, BMW Group, HSBC, T-Mobile, Unilever, and 70% of the Fortune 500 — rely on Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.

 

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SOURCE Microsoft Corp.

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Harness and Kong Expand Strategic Partnership to Deliver Comprehensive API and AI Security

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Joint solution extends proven API gateway security to the AI era — with automated AI discovery and runtime AI protection

SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Harness, the AI Software Delivery Platform™ company, and Kong Inc., a leading developer of API and AI connectivity technologies, today announced an expansion of their strategic partnership to address the growing security challenges posed by AI-driven architectures, autonomous agents, and Model Context Protocol (MCP) deployments.

According to The State of AI-Native Application Security 2025 report, as enterprises race to deploy AI at scale, 62% have no visibility into where LLMs are in use across their environment, and 74% say AI sprawl will outpace API sprawl when it comes to risk — making embedded, infrastructure-level security more critical than ever. And companies are now deploying agents into their operations at an exponentially increasing rate, making it a necessity to protect the agents themselves and the systems interacting with those agents.

The two companies are extending their joint solution from Kong API Gateway to also include Kong AI Gateway, bringing Harness’s AI security intelligence directly into the AI infrastructure layer and enabling enterprises to discover, monitor, and protect every agent, AI asset, LLM-powered service, and MCP-connected workflow that traverses it.

A Proven Foundation: Harness and Kong API Gateway

Harness and Kong have been jointly trusted by enterprises to deliver best-in-class API security for years. The existing Harness and Kong API Gateway integration provides:

Comprehensive API traffic visibility and behavioral analysis across all Kong-managed servicesReal-time detection and blocking of API threats, including OWASP API Security Top 10 risks, credential stuffing attacks, and business logic abuseContinuous sensitive data tracking to identify PII exposure and regulatory riskZero-friction deployment alongside existing Kong configurations

This new offering of the AI Gateway solution applies the same level of security depth to AI infrastructure, ensuring that security teams are not left behind as their organizations adopt AI and agentic operations.

“Our partnership with Harness has given joint customers production-grade API security that works with the way they build, not against it,” said Ken Kim, Senior Vice President, Business Development at Kong Inc. “Extending to include Kong AI Gateway is a natural next step. The same enterprises are now moving AI into production through our gateway and need the same depth of visibility and control they’ve come to rely on for their APIs for all AI traffic types including LLM, MCP, and A2A. That’s exactly what this delivers and is crucial for organizations scaling in the agentic era.”

The New Frontier: Kong AI Gateway and Harness AI Security

As enterprises accelerate AI adoption, the attack surface has fundamentally shifted. AI agents, LLM-powered microservices, and MCP-enabled integrations introduce new vectors that traditional security tools were not designed to address. Unlike traditional software, AI agents are non-deterministic — the same agent can behave differently on consecutive runs, making it impossible to secure them the way you’d secure a static API. The new Harness and Kong AI Gateway integration directly tackles these challenges across two critical domains: AI discovery and AI protection.

AI Discovery
Harness automatically inventories every AI asset, API, MCP server, tool, prompt, and resource routed through Kong AI Gateway — providing security teams with a continuously updated catalog of their AI attack surface. No manual documentation. No blind spots.

AI Protection
Harness applies behavioral analysis and anomaly detection to AI traffic in real time, identifying prompt injection attacks, data exfiltration through AI responses, jailbreaking, malicious code in prompts, and other AI-specific threats. Enterprises gain the same depth of observability and protection for their agents and AI workloads that they already rely on for traditional APIs, with full prompt and response details available for incident investigation and inline policy enforcement through Kong AI Gateway.

“Shadow AI has become the defining security blind spot for enterprises today. Traditional tools were built for static code and predictable systems, not for adaptive AI models, agent-to-agent communication, and MCP-connected workflows that evolve continuously,” said Rahul Sood, GM of Application Security at Harness. “This integration of Harness AI Security with Kong puts security intelligence directly into the connectivity layer where AI traffic flows. Joint customers now have the visibility and control they need to move fast without losing sight of what’s happening across their AI infrastructure.”

Availability

The Harness and Kong API Gateway integration is generally available today for all joint customers. The Kong AI Gateway integration, including AI Discovery and AI Protection, is also generally available now. Joint customers can contact their account team or request a demo.

About Harness
Harness is the AI Software Delivery Platform™ company, enabling engineering teams to build, test, and deliver software faster and more securely. Powered by Harness AI and the Software Delivery Knowledge Graph, the platform brings intelligent automation to every stage of the software delivery lifecycle after code — removing toil and freeing developers from manual, repetitive work. Companies like United Airlines, Morningstar, and Choice Hotels use Harness to accelerate releases by up to 75%, cut cloud costs by 60%, and achieve 10x efficiency across DevOps. Based in San Francisco, Harness is backed by Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, and Citi Ventures.

About Kong

Kong Inc., a leading developer of API and AI connectivity technologies, is building the connectivity layer of AI. Trusted by the Fortune 500® and AI-native startups alike, Kong’s unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic — on any model, any cloud. For more information, visit www.konghq.com.

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