Technology
LIGHT AI ANNOUNCES MARKETING AND INVESTOR AWARENESS CAMPAIGN
Published
1 year agoon
By
VANCOUVER, BC, Jan. 29, 2025 /CNW/ – Light AI Inc. (formerly, Mojave Brands Inc.) (the “Company”) (CBOE CA: ALGO) (FSE: OHCN) is pleased to announce that it has engaged the marketing services of Gold Standard Media, LLC (“Gold Standard”), New Era Publishing Inc. (“New Era”), Freedom Financial Resources, LLC (“Freedom Financial”), Senergy Communications Capital Inc. (“Senergy”), Outside The Box Capital Inc. (“Outside The Box Capital”), Capital Gains Media Inc. (“Capital Gains”), Entourage Group Inc. (“Entourage”), Direct To Investor Media, LLC (“D2I”), Emerging Markets Consulting, LLC (“Emerging Markets”), MIC Market Information & Content Publishing GmbH (“MIC”), Bergskogar Limited DBA Scandinavian Alliance (“Scandinavian Alliance”), and Green Stock News LLC (“GSN”) to provide a comprehensive marketing, market making, and investor awareness campaign. In addition, the Company has engaged Independent Trading Group Inc. (“ITG”) to provide certain market making services on behalf of the Company.
Gold Standard Media, LLC:
Pursuant to an agreement dated January 14, 2025, the Company has engaged Gold Standard Media to provide certain financial publishing and digital marketing services focused on introducing the Company to a broader audience. In exchange for providing these services, Gold Standard Media will receive an upfront payment of USD$200,000. The agreement with Gold Standard Media is for a 90-day term commencing on approximately January 14, 2025. Gold Standard Media has an arm’s length relationship with the Company. The Company will not issue any securities to Gold Standard Media as compensation for its marketing services.
New Era Publishing Inc.
Pursuant to an agreement dated January 14, 2025, the Company has engaged New Era to provide certain digital and video marketing services on behalf of the Company, including YouTube videos, landing page generation and sponsored advertisements. In exchange for providing these services, New Era will receive an upfront payment of USD$375,000. The agreement with New Era is for a six week term commencing on approximately January 14, 2025. New Era has an arm’s length relationship with the Company. The Company will not issue any securities to New Era as compensation for its marketing services.
Freedom Financial Resources, LLC
Pursuant to an agreement dated January 24, 2025, the Company has engaged Freedom Financial to provide certain email and digital marketing services on behalf of the Company, including, an email marketing campaign. In exchange for providing these services, Freedom Financial will receive an upfront payment of USD$55,000. The agreement with Freedom Financial is for a 10-day term commencing on approximately January 24, 2025. Freedom Financial has an arm’s length relationship with the Company. The Company will not issue any securities to Freedom Financial as compensation for its marketing services.
Senergy Communications Capital Inc.
Pursuant to an agreement dated January 14, 2025, the Company has engaged Senergy to provide certain digital marketing and advertising services for the Company, including, newsletter advertisements, landing page development, and influencer marketing. In exchange for providing these services, Senergy will receive an aggregate payment upfront of CAD $100,000 plus taxes. The agreement with Senergy is for a two (2) month term commencing on approximately January 14, 2025. Senergy has an arm’s length relationship with the Company. The Company will not issue any securities to Senergy as compensation for its marketing services. Such agreement with Senergy supersedes and replaces the Company’s initial marketing agreement with Senergy dated June 13, 2024 and as announced in the Company’s news release dated June 20, 2024. No services were provided nor fees paid under the original agreement with Senergy.
Outside The Box Capital Inc.
Pursuant to an agreement dated January 14, 2025, the Company has engaged Outside The Box Capital to provide certain financial publishing and digital marketing services, including, influencer videos, email marketing, and social media marketing. In exchange for providing these services, Outside The Box Capital will receive a payment of CAD$305,000 plus taxes, payable in two equal installments. The agreement with Outside The Box Capital a is for a six (6) month term commencing on approximately January 14, 2025. Outside The Box Capital has an arm’s length relationship with the Company. The Company will not issue any securities to Outside The Box Capital as compensation for its marketing services. Such agreement with Outside The Box Capital supersedes and replaces the Company’s initial marketing agreement with Outside The Box Capital dated June 12, 2024 and as announced in the Company’s news release dated June 20, 2024. No services were provided nor fees paid under the original agreement with Outside The Box Capital.
Capital Gains Media Inc.
Pursuant to an agreement dated January 14, 2025, the Company has engaged Capital Gains to provide certain digital marketing services, including, email and landing page marketing campaigns, content development, strategy and analytics review, and advertising and traffic optimization. In exchange for providing these services, Capital Gains will receive an upfront payment of USD$50,000 plus taxes. The agreement with Capital Gains is for a 90-day term commencing on approximately January 14, 2025. Capital Gains has an arm’s length relationship with the Company. The Company will not issue any securities to Capital Gains as compensation for its marketing services.
Entourage Group Inc.
Pursuant to an agreement dated January 14, 2025, the Company has engaged Entourage to provide certain digital advertising and marketing services focused on introducing the Company to a broader audience. In exchange for providing these services, Entourage will receive an upfront payment of USD$500,000. The agreement with Entourage is for a two and a half month term commencing on approximately January 14, 2025. Entourage has an arm’s length relationship with the Company. The Company will not issue any securities to Entourage as compensation for its marketing services.
Direct To Investor Media, LLC
Pursuant to an agreement dated January 14, 2025, the Company has engaged D2I to provide certain advertising and digital marketing services, including, consulting, advertising, media, email, and creative services for the purpose of advertising and promoting Client and its brand. In exchange for providing these services, D2I will receive an upfront payment of USD$150,000 (the “Advertising Budget”), of which D2I will be entitled to retain a service fee equal to 20% of the Advertising Budget. The agreement with D2I is for a six (6) month term commencing on approximately January 14, 2025. D2I has an arm’s length relationship with the Company. The Company will not issue any securities to D2I as compensation for its marketing services. Such agreement with D2I supersedes and replaces the Company’s initial marketing agreement with D2I as announced in the Company’s news release dated June 20, 2024. No services were provided nor fees paid under the original agreement with D2I.
Emerging Markets Consulting, LLC
Pursuant to an agreement dated January 14, 2025, the Company has engaged Emerging Markets to provide certain digital marketing services, including, dissemination of company profiles and corporate information, email marketing, and YouTube influencer videos. In exchange for providing these services, Emerging Markets will receive an upfront payment of USD$150,000. The agreement with Emerging Markets is for a 12 month term commencing on approximately January 14, 2025. Emerging Markets has an arm’s length relationship with the Company. The Company will not issue any securities to Emerging Markets as compensation for its marketing services.
MIC Market Information & Content Publishing GmbH
Pursuant to an agreement dated January 29, 2025, the Company has engaged MIC to provide certain marketing and digital marketing services, including, creation of advertorial content, advertising campaigns, keyword optimization, and creating landing pages. In exchange for providing these services, MIC will receive an advertising budget of €500,000, of which they will be entitled to retain a service fee equal to 16% of this total advertising budget. The agreement with MIC is for a six month term commencing on approximately January 29, 2025. MIC has an arm’s length relationship with the Company. The Company will not issue any securities to MIC as compensation for its marketing services. Such agreement with MIC supersedes and replaces the Company’s initial marketing agreement with MMG Market Medium GmbH & Co. KG dated June 14, 2024 and as announced in the Company’s news release dated June 20, 2024, which the parties have agreed to voluntarily cancel. No services were provided nor fees paid under the original agreement with MMG Market Medium GmbH & Co. KG.
Bergskogar Limited DBA Scandinavian Alliance
Pursuant to an agreement dated January 14, 2025, the Company has engaged Scandinavian Alliance to provide certain business development and marketing services. In exchange for providing these services, Scandinavian Alliance will receive an upfront payment of €85,000. The agreement with Scandinavian Alliance is for a 9.5 month term commencing on approximately January 14, 2025. Scandinavian Alliance has an arm’s length relationship with the Company. The Company will not issue any securities to Scandinavian Alliance as compensation for its marketing services.
Green Stock News LLC
Pursuant to an agreement dated January 24, 2025, the Company has engaged GSN to provide certain financial publishing and digital marketing services, including featuring the Company in GSN’s morning newsletter, video marketing, and custom branding services. In exchange for providing these services, GSN will receive an upfront payment of USD$15,000. The agreement with GSN is for a one-year term commencing on approximately January 24, 2025. GSN has an arm’s length relationship with the Company. The Company will not issue any securities to GSN as compensation for its marketing services.
Independent Trading Group Inc.
Pursuant to an agreement dated January 14, 2025, the Company engaged ITG to provide typical market making services, on a commercially reasonable basis (the “ITG Agreement”). Pursuant to the terms of the ITG Agreement, the Company will pay ITG CAD $7,500 per month for an initial one month term, renewable automatically on a monthly basis. ITG is an arms length party to the Company.
About Light AI Inc. (CBOE: ALGO, FSE: OHCN)
Light AI Inc. is a healthcare company focused on developing artificial intelligence health diagnostic applications. Light AI is developing a technology platform which represents the next generation of patient management: it applies AI algorithms to smartphone images—starting with images of StrepA—to identify the disease in seconds. Its patented, app-based solution requires no swabs, lab tests or proprietary hardware of any kind—its hardware platform is the 4.5B smartphones that exist in the world today.
In pre-FDA validation studies, Light AI’s algorithm demonstrated remarkable accuracy in differentiating between viral and bacterial pharyngitis, specifically targeting Group A Streptococcus (GAS). The algorithm achieved an accuracy rate of over 96%, with a 97% accuracy rate that is comparable to the “Gold Standard” swab culture currently used for diagnosing GAS. Furthermore, the algorithm attained a Negative Predictive Value (NPV) of 100%, indicating its high reliability in confirming the absence of Streptococcus A infection. Viral and GAS pharyngitis affects over 600 million people annually worldwide. If left untreated, GAS pharyngitis can lead to serious complications such as Rheumatic Heart Disease (RHD), which imposes a global economic burden exceeding $1 trillion annually. Light AI’s technology offers a significant advancement in the accurate and timely diagnosis of GAS pharyngitis, potentially reducing the incidence of RHD and its associated costs. Light AI’s approach to applying AI to smartphone images can be expanded to other throat conditions, as well as other areas of analysis, such as the human eye and skin. Light AI’s vision is to combine the smartphone with AI in-the-Cloud to create a Digital Clinical Lab that provides quick and accessible diagnosis for countless conditions that today require expensive and time-consuming imaging or lab processes. For more information, please visit: https://light.ai/
CAUTION REGARDING FORWARD-LOOKING INFORMATION
This news release contains “forward-looking statements”, including with respect to the use of proceeds. Wherever possible, words such as “may”, “would”, “could”, “should”, “will”, “anticipate”, “believe”, “plan”, “expect”, “intend”, “estimate”, “potential for” and similar expressions have been used to identify these forward-looking statements. These forward-looking statements reflect the current expectations of the Company’s management for future growth, results of operations, performance and business prospects and opportunities and involve significant known and unknown risks, uncertainties and assumptions, including, without limitation, those listed in the Prospectus and other filings made by the Company with the Canadian securities regulatory authorities (which may be viewed at www.sedarplus.ca). Examples of forward-looking statements in this news release include, but are not limited to, statements regarding the proposed timeline and terms of the investor awareness campaign, anticipated benefits to Company from running the investor awareness campaign, and the performance of the investor relations services providers of the marketing services as contemplated in the marketing agreements, or at all. Should one or more of these risks or uncertainties materialize or should assumptions underlying the forward-looking statements prove incorrect, actual results, performance or achievements may vary materially from those expressed or implied by the forward-looking statements contained in this news release. These factors should be considered carefully, and prospective investors should not place undue reliance on the forward-looking statements. This list is not exhaustive of the factors that may affect any of the Company’s forward-looking statements and reference should also be made to the Company’s prospectus dated December 17, 2024, and the documents incorporated by reference therein, filed under its SEDAR+ profile at www.sedarplus.ca for a description of additional risk factors. The Company disclaims any intention or obligation to revise forward-looking statements whether as a result of new information, future developments or otherwise, except as required by law.
ON BEHALF OF THE COMPANY
“Peter Whitehead”
Chief Executive Officer
Website: https://light.ai/
LinkedIn: LinkedIn/company/Light AI
X (Formerly Twitter): @lightaihealth
SOURCE Light AI Inc.
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Technology
Broadridge Announces Strategic Investment in CENTRL to Enhance Due Diligence and RFP Solutions for Asset Management and Retirement Industry
Published
27 minutes agoon
April 20, 2026By
NEW YORK and LONDON, April 20, 2026 /PRNewswire/ — Broadridge Financial Solutions, Inc. (NYSE: BR), a global Fintech leader, today announced a strategic partnership and minority investment in CENTRL, a leading provider of AI-powered due diligence solutions for financial institutions. The partnership enhances Broadridge’s data and analytics solutions for the asset management and retirement advisory industries with leading due diligence technology and expands its AI-enabled capabilities, helping modernize counterparty due diligence and RFP processes through data-driven, innovative technology.
“This partnership represents an important step in expanding our AI-enabled capabilities and delivering greater value for clients across our platform,” said Dan Cwenar, President, Data-Driven Fund Solutions at Broadridge. “By combining Broadridge’s deep industry relationships and data assets with CENTRL’s purpose-built AI technology, we are helping clients modernize due diligence and RFP response workflows, improve operational efficiency and better manage risk, and accumulate more assets.”
The financial services industry continues to face increasing regulatory scrutiny, fragmented counterparty oversight processes and a growing volume of manual and duplicative due diligence requests. By integrating Broadridge’s trusted data and market infrastructure capabilities with CENTRL’s AI-driven due diligence platform, firms can reduce manual touchpoints, eliminate redundant data gathering, improve accuracy and consistency, and strengthen regulatory audit trails.
“Broadridge is a trusted partner to many of the world’s leading financial institutions,” said Sanjeev Dheer, Founder and Chief Executive Officer of CENTRL. “Together, we are bringing AI-driven intelligent automation to some of the industry’s most complex and resource-intensive processes. By embedding AI directly into due diligence, research, and DDQ/RFP response and communication workflows, we can help firms move from manual, fragmented processes to streamlined, data-driven operations.”
Through the partnership, Broadridge will integrate CENTRL’s AI-powered workflow and automation capabilities across solutions serving asset managers, retirement recordkeepers, and retirement advisors. The collaboration includes modernizing Broadridge’s Fi360 RFP Director, embedding Broadridge data into CENTRL’s workflows, and expanding access to AI-driven tools that automate due diligence, RFP responses, and counterparty oversight processes.
Broadridge’s data and analytics business is focused on transforming complex data into actionable insights across the asset management lifecycle—from distribution and investor behavior to operational performance. The integration of CENTRL’s AI-powered due diligence capabilities extends this strategy, connecting data, workflows and automation to help clients streamline counterparty oversight and RFP processes. Together, Broadridge and CENTRL deliver a more unified, data-driven solution that improves efficiency, enhances decision-making and supports asset managers in scaling their businesses.
Additionally, Broadridge clients will now have access to CENTRL’s leading due diligence management and response platforms, including deeper integration with Broadridge’s leading distribution data and analytics, enabling asset managers to improve and scale due diligence, fund and counterparty oversight, and RFP response workflows.
About Broadridge
Broadridge Financial Solutions (NYSE: BR) is a global technology leader with trusted expertise and transformative technology, helping clients and the financial services industry operate, innovate, and grow. We power investing, governance, and communications for our clients – driving operational resiliency, elevating business performance, and transforming investor experiences.
Our technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in tokenized and traditional securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.
For more information, visit www.broadridge.com.
About CENTRL
CENTRL is a Silicon Valley-based technology firm offering an AI-powered Diligence and Response platform for the financial services industry. CENTRL helps Asset Allocators, Asset Managers, Banks, and Service providers automate their diligence, research, and DDQ/RFP response processes with a domain-specific AI platform. CENTRL’s clients include 8 of the top 30 global banks and leading Asset Allocators and Asset Managers across the Americas, Europe, the UK, and Australia.
Media contacts:
Linda Namias
Linda.namias@broadridge.com
631-254-7711
Alice Stephens
Astephens@centrl.ai
414-403-1172
View original content to download multimedia:https://www.prnewswire.com/news-releases/broadridge-announces-strategic-investment-in-centrl-to-enhance-due-diligence-and-rfp-solutions-for-asset-management-and-retirement-industry-302746279.html
SOURCE Broadridge Financial Solutions, Inc.
Technology
HONEYWELL TO SELL PRODUCTIVITY SOLUTIONS AND SERVICES BUSINESS TO BRADY CORPORATION
Published
28 minutes agoon
April 20, 2026By
Accelerates portfolio simplification as Honeywell prepares for the planned spin-off of its Aerospace business, on track for Q3 2026
CHARLOTTE, N.C., April 20, 2026 /PRNewswire/ — Honeywell (Nasdaq: HON) today announced that it has agreed to sell its Productivity Solutions and Services (“PSS”) business to Brady Corporation, an international manufacturer of identification and protection solutions, for $1.4 billion in an all-cash transaction. The transaction is expected to be completed in the second half of 2026 and is subject to regulatory approvals and customary closing conditions.
The transaction follows the review of strategic alternatives Honeywell commenced in July 2025 for PSS and its Warehouse and Workflow Solutions (“WWS”) business to further simplify the company’s portfolio alongside the planned spin-off of its Aerospace business, which is expected to be complete in the third quarter of 2026. Honeywell remains actively engaged in its assessment of strategic alternatives for WWS, which operates commercially under the brand names Intelligrated and Transnorm.
“With the PSS divestiture, we are nearing completion of our multi-year portfolio transformation, further accelerating value creation as we prepare to separate our Aerospace and Automation businesses into two independent industry leading public companies. The sale also enables us to continue strengthening our financial and operational focus on the company’s core businesses,” said Vimal Kapur, Chairman and CEO of Honeywell.
“Going forward, PSS will benefit from Brady’s highly complementary and specialized leadership in industrial identification and safety, creating a broader, more integrated offering for warehouse, logistics and manufacturing customers,” Kapur added.
With 2025 revenue of approximately $1.1 billion, PSS is a leading provider of mobile computers, barcode scanners and printing solutions serving the warehouse and logistics market. PSS is currently part of Honeywell’s Industrial Automation (IA) business portfolio.
Brady Corporation (NYSE: BRC) is an international manufacturer and marketer of high-performance labels, signs, safety devices and printing systems for industries that include electronics, manufacturing and aerospace. Brady provides products that enhance safety, security and productivity. The acquisition of PSS will help build Brady’s capabilities in data capture, mobile computing and workflow automation, increasing its portfolio serving industrial and logistics customers, while creating a more integrated, end‑to‑end productivity and safety platform.
This announcement follows the divestiture of Honeywell’s Personal Protective Equipment (PPE) business in 2024 and the spin-off of its Advanced Materials business as Solstice Advanced Materials (Nasdaq: SOLS) in October 2025. It also builds on the prior strategic actions Honeywell has taken to drive organic growth and optimize its portfolio, including announcing approximately $14 billion of accretive and synergistic acquisitions since 2023: Compressor Controls Corporation, SCADAfence, the Access Solutions business from Carrier Global, Civitanavi Systems, CAES Systems, the LNG business from Air Products, Sundyne, Li-ion Tamer and Johnson Matthey’s Catalyst Technologies Business.
Centerview Partners is serving as financial advisor to Honeywell. Kirkland & Ellis LLP, Baker McKenzie and Womble Bond Dickinson are providing external legal counsel.
About Honeywell
Honeywell is an integrated operating company serving a broad range of industries and geographies around the world, with a portfolio that is underpinned by our Honeywell Accelerator operating system and Honeywell Forge platform. As a trusted partner, we help organizations solve the world’s toughest, most complex challenges, providing actionable solutions and innovations for aerospace, building automation, industrial automation, process automation, and process technology that help make the world smarter and safer as well as more secure and sustainable. For more news and information on Honeywell, please visit www.honeywell.com/newsroom.
Forward Looking Statement
We describe many of the trends and other factors that drive our business and future results in this release. Such discussions contain forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the Exchange Act), including statements related to the proposed separation of Honeywell from Honeywell Aerospace and the planned sale of the Productivity Solutions and Services and Warehouse and Workflow Solutions businesses. Forward-looking statements are those that address activities, events, or developments that we or our management intend, expect, project, believe, or anticipate will or may occur in the future. They are based on management’s assumptions and assessments in light of past experience and trends, current economic and industry conditions, expected future developments, and other relevant factors, many of which are difficult to predict and outside of our control, including Honeywell’s current expectations, estimates, and projections regarding the proposed separation of Honeywell from Honeywell Aerospace and the planned sale of the Productivity Solutions and Services and Warehouse and Workflow Solutions businesses. They are not guarantees of future performance, and actual results, developments, and business decisions may differ significantly from those envisaged by our forward-looking statements, including the proposed separation of Honeywell from Honeywell Aerospace and the planned sale of the Productivity Solutions and Services and Warehouse and Workflow Solutions businesses, and the anticipated benefits of each. We do not undertake to update or revise any of our forward-looking statements, except as required by applicable securities law. Our forward-looking statements are also subject to material risks and uncertainties, including ongoing macroeconomic and geopolitical risks, such as changes in or application of trade and tax laws and policies, including the impacts of tariffs and other trade barriers and restrictions, lower GDP growth or recession in the U.S. or globally, supply chain disruptions, capital markets volatility, inflation, and certain regional conflicts, including ongoing conflicts in the Middle East, that can affect our performance in both the near- and long-term. In addition, no assurance can be given that any plan, initiative, projection, goal, commitment, expectation, or prospect set forth in this release can or will be achieved. These forward-looking statements should be considered in light of the information included in this release, our Form 10-K, and our other filings with the Securities and Exchange Commission. Any forward-looking plans described herein are not final and may be modified or abandoned at any time.
Contacts:
Media
Investor Relations
Stacey Jones
Mark Macaluso
(980) 378-6258
(704) 627-6118
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SOURCE Honeywell
Technology
Identiv Expands ID-Safe NFC Tag Portfolio to Enable Secure Product Authentication, Tamper Detection, and Traceability
Published
28 minutes agoon
April 20, 2026By
Expanded portfolio of tamper-evident and tamper-proof NFC tags enables companies to verify authenticity, detect interference, and maintain product integrity across the lifecycle.
SANTA ANA, Calif., April 20, 2026 /PRNewswire/ — Identiv, Inc. (NASDAQ: INVE), a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, today announced the expansion of its ID-Safe product family, a portfolio of advanced HF and NFC tags designed to support product authentication, tamper detection, and secure traceability across pharmaceutical, healthcare, retail, food and beverage, electronics, and smart packaging applications.
As companies work to address rising counterfeiting, diversion, and product fraud, there is growing demand for solutions that can verify product authenticity, confirm package integrity, and provide visibility across the product lifecycle.
Identiv’s ID-Safe portfolio addresses these challenges by combining NFC-based product identity with advanced tamper detection and secure authentication. By embedding secure NFC technology directly into tags, ID-Safe transforms product labeling into a digital trust layer – enabling companies to confirm that a product is genuine, verify that it has not been opened or altered, and enable secure digital interaction using standard NFC-enabled smartphones or readers.
“Trust in physical products can’t be assumed anymore – it has to be verified. ID-Safe brings together secure NFC-based identity, tamper detection, and tamper-proof design to enable companies to confirm authenticity and product integrity at any point in the lifecycle, anywhere those interactions occur,” said Andreas Walsner, Global Vice President Sales, Identiv. “It allows organizations to detect interference, prevent fraud, and establish trusted product identity anywhere it matters – from manufacturing through distribution to the point of use – while supporting secure, scalable deployment across real-world operations.”
A trusted, tamper-proof tag portfolio
The ID-Safe portfolio includes a range of NFC tag configurations designed to support diverse applications across pharmaceutical, healthcare, retail, food and beverage, electronics, and smart packaging environments. These include tamper-evident NFC labels that detect and record package opening events, as well as tamper-proof tags with destructible antennas that prevent removal, reuse or product refilling. Select configurations support encrypted authentication using high-security NFC chips, enabling protection against cloning and advanced counterfeiting.
Each ID-Safe tag is encoded with a unique identity and can be linked to cloud-based systems, creating a digital twin of the product. Throughout manufacturing, logistics, and distribution, stakeholders can scan the tag to confirm authenticity and verify that the product remains unopened. Once a package is opened or tampered with, the tag registers an irreversible state change – such as a broken antenna or altered electrical signal – clearly indicating that the product has been compromised.
The ID-Safe product family is designed to help organizations address critical product security challenges, including counterfeiting, gray market diversion, warranty and returns abuse, and product refilling and resale fraud. By making product authenticity and integrity verifiable in real time, ID-Safe helps protect brand value, improve recall and compliance processes, and strengthen trust across the supply chain and with end users.
The products are already deployed in an award-winning NFC-based anti-counterfeiting smart packaging solution for luxury wine producers and collectors, developed in collaboration with ZATAP and Genuine-Analytics.
The ID-Safe portfolio includes multiple configurations with options for different chip types, memory capacities, and form factors.
“Companies can’t afford uncertainty when it comes to product authenticity and integrity. ID-Safe provides a practical way to verify products, detect tampering, and prevent fraud – including refilling, diversion, and unauthorized resale – while enabling secure interaction throughout the product lifecycle. It’s a critical step toward making physical products more secure, traceable, and trusted,” concluded Walsner.
For more information about Identiv’s ID-Safe product family or other IoT solutions, please visit our Product Finder or contact sales@identiv.com
About Identiv
Identiv’s RFID- and BLE-enabled IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. Its solutions, integrated into over 2.0 billion applications worldwide, drive innovation across healthcare, logistics, consumer electronics, luxury goods, smart packaging, and more. For additional information, visit identiv.com | Follow us on LinkedIn @Identiv
Media Contact:
Samantha Bryton
samantha@griffin360.com
View original content:https://www.prnewswire.com/news-releases/identiv-expands-id-safe-nfc-tag-portfolio-to-enable-secure-product-authentication-tamper-detection-and-traceability-302746374.html
SOURCE Identiv
Broadridge Announces Strategic Investment in CENTRL to Enhance Due Diligence and RFP Solutions for Asset Management and Retirement Industry
HONEYWELL TO SELL PRODUCTIVITY SOLUTIONS AND SERVICES BUSINESS TO BRADY CORPORATION
Identiv Expands ID-Safe NFC Tag Portfolio to Enable Secure Product Authentication, Tamper Detection, and Traceability
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