Connect with us

Technology

OTT Market to grow by USD 934.9 Billion from 2025-2029, driven by growing preference for cloud streaming services, Report on how AI is powering market evolution – Technavio

Published

2 years ago

on

NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global over the top (OTT) market size is estimated to grow by USD 934.9 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 31.3% during the forecast period. Growing preference for cloud streaming services is driving market growth, with a trend towards growing number of partnerships and acquisitions. However, illegal downloading and piracy poses a challenge. Key market players include 8×8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cineverse Entertainment Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., iMPACTFUL Group Inc., Microsoft Corp., Netflix Inc., Paramount Global, Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Telstra Corp. Ltd., Tencent Holdings Ltd., and The Walt Disney Co..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Over The Top (OTT) Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 31.3%

Market growth 2025-2029

USD 934.9 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

25.1

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 39%

Key countries

US, China, UK, Germany, France, Canada, Japan, India, Brazil, and UAE

Key companies profiled

8×8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cineverse Entertainment Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., iMPACTFUL Group Inc., Microsoft Corp., Netflix Inc., Paramount Global, Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Telstra Corp. Ltd., Tencent Holdings Ltd., and The Walt Disney Co.

Market Driver

Over-the-Top (OTT) Market is witnessing significant growth as more and more consumers opt for video and audio media content over the Internet instead of traditional cable and satellite television. OTT platforms offer on-demand access to movies, TV shows, live events, original programming, and high-definition (HD) or ultra-high-definition (UHD) content on various smart devices. The trend is driven by higher internet speeds, wider device availability, and personalized data, which enable better user experience. OTT adoption is increasing as business models evolve, with subscription fees, advertisements, and transaction-based monetization becoming popular. Content creators, broadcasters, and film studios are partnering with OTT platforms to reach viewers directly. OTT devices, social media marketing, and alliances with telecommunications companies are also contributing to the market’s growth. The market snapshot includes SVoD services, podcasts, audio streaming, and even gaming services. The future of OTT looks bright with the advent of 5G technology, which promises to reduce buffering times and offer a rich media experience on handheld devices. However, challenges such as data traffic, narrow genre choices, and packaging options remain. 

The global Over-The-Top (OTT) market is experiencing significant growth due to the rising demand for audio and video streaming content. To capitalize on this trend, vendors are forming strategic partnerships to expand their offerings and gain a competitive edge. In a notable move, Amazon Prime Video expanded its Channels vertical in India in June 2024, partnering with 12 additional OTT players. These include Lionsgate Play, Eros Now, MUBI, hoichoi, manoramaMAX, DocuBay, ShortsTV, discovery+, SonyLIV, ZEE5, and Aha. Through these partnerships, Prime Video acts as an intermediary, allowing its subscribers to access these platforms’ content within the Prime Video app. This move is expected to increase Amazon’s customer base and strengthen its position in the Indian OTT market. 

Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution!

Market Challenges

Over-the-Top (OTT) market refers to the delivery of video, audio, and media content over the Internet, bypassing traditional cable and satellite television. OTT platforms offer on-demand access to movies, TV shows, live events, and original programming. High-speed internet is essential for OTT adoption, enabling on-demand viewing on various devices like smartphones, tablets, smart TVs, and laptops. Content creators use various business models such as subscription fees, advertisements, and transaction-based monetization. OTT devices and smart TVs offer wider device availability and personalized data through recommendation algorithms and data analytics. Challenges include narrow genre choices, buffering times, and higher internet speeds for high-definition (HD) and ultra-high-definition (UHD) content. OTT adoption also faces competition from traditional TV and online content streaming services. OTT communication, e-commerce, and gaming services are verticals experiencing growth. Alliances with broadband providers, film studios, and local content creators are crucial for success. OTT market snapshot includes digital video viewers, media and entertainment, telecommunications, online gaming, and transaction-based monetization.The global Over-The-Top (OTT) market faces a significant challenge with piracy. Unauthorized users have increased, affecting subscriptions in various regions. For instance, some European countries, including the UK, France, and Germany, piracy laws. However, the rest of the EU lacks strict enforcement, leading to rampant copyright piracy in nations like Portugal, the Netherlands, Spain, Latvia, and Bulgaria. Downloading copyrighted content for personal use is allowed in certain jurisdictions, contributing to the issue. Piracy poses a substantial risk to the revenue growth of OTT players.

Discover how AI is revolutionizing market trends- Get your access now!

Segment Overview 

This over the top (ott) market report extensively covers market segmentation by

Content Type1.1 Video1.2 Text and images1.3 VoIP1.4 Music streamingDevice 2.1 Smartphones and tablet2.2 Laptop and desktop2.3 Smart TVGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Video- The Over-The-Top (OTT) market for video on demand is projected to experience substantial growth during the forecast period. Three primary formats exist in the OTT industry: Subscription Video on Demand (SVOD), Advertising-Based Video on Demand (AVOD), and Transactional Video on Demand (TVOD). SVOD involves users paying a subscription fee for access to video content for a limited time. AVOD monetizes advertisements shown during video streaming, allowing users to view content for free. YouTube is an illustrative AVOD provider. In TVOD, users pay per piece of content consumed from an online store. ITunes and Google Play are popular TVOD models. The proliferation of smart devices like smartphones and tablets has fueled the demand for video content. The expansion of mobile networks, investments in 4G, and the upcoming 5G network launch have further increased this demand. The 5G network’s superior data rates, lower latency, and greater area traffic capacity will enable seamless video streaming on mobile devices, driving OTT subscriptions. Additionally, the popularity of international TV series is a significant market driver, as users can download the latest shows and movies. Vendors are expanding globally, particularly in developing countries, contributing to the OTT market’s growth.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

Over-the-Top (OTT) refers to the delivery of video, audio, and media content over the Internet, bypassing traditional cable and satellite television. OTT platforms offer on-demand access to a vast library of content, including movies, TV shows, podcasts, and audio streaming. Subscription fees and advertisements fund these services, providing an alternative to broadcasters and traditional TV. OTT platforms prioritize customer experience, offering personalized data and wider device availability. Local content and streaming licenses are increasingly important for these services, as they expand their offerings beyond narrow type selections. Satellite providers and cable companies are facing competition from OTT devices and provider-based streaming services, leading to a shift in home entertainment consumption habits.

Market Research Overview

Over-the-Top (OTT) refers to video, audio, and media content delivered over the Internet, bypassing traditional cable and satellite television. OTT platforms offer on-demand access to movies, TV shows, live events, original programming, and more, providing a rich media experience on various devices like smartphones, tablets, smart TVs, laptops, and desktops. OTT adoption is driven by high-speed internet, personalization, and wider device availability. Content creators use various business models, including subscription fees, advertisements, and transaction-based monetization. OTT services offer narrow genre choices but packaging flexibility, enabling viewers to choose what they want to watch and when. OTT platforms generate revenue through subscription fees, advertisements, and streaming licenses. The market snapshot includes e-commerce, online services, OTT communication, and OTT applications. Developed countries lead in OTT adoption, with data traffic increasing due to high-definition (HD) and ultra-high-definition (UHD) content, higher internet speeds, and alliances with broadcasters, film studios, and local content providers. OTT platforms offer personalized data, recommendation algorithms, and social media marketing, creating a unique user experience. The future of OTT includes 5G technology, game streaming, and a hybrid model of traditional TV and online content.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Content TypeVideoText And ImagesVoIPMusic StreamingDeviceSmartphones And TabletLaptop And DesktopSmart TVGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/ott-market-to-grow-by-usd-934-9-billion-from-2025-2029–driven-by-growing-preference-for-cloud-streaming-services-report-on-how-ai-is-powering-market-evolution—technavio-302363216.html

SOURCE Technavio

Related Topics:
Continue Reading

Technology

Canton Fair Buyers Alliance Launched as the 140th Edition Opens

Published

24 minutes ago

on

October 18, 2026

By

GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

View original content to download multimedia:https://www.prnewswire.com/news-releases/canton-fair-buyers-alliance-launched-as-the-140th-edition-opens-302911896.html

SOURCE Canton Fair

Continue Reading

Technology

Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

Published

1 hour ago

on

October 18, 2026

By

GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

Photo: https://mmx.prnewswire.com/media/MS2015507/Picture1.jpg?id=OA3024965&token=5vT9XuZXAG0yamsZlRrsBAiUapaplm73wYH8NIfU0xCtOlj76dueXcTw2Eb-3w

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/bioethanol-from-human-hair–indian-start-ups-solution-to-rising-prices-of-grains-and-sugar-302911813.html

Continue Reading

Technology

As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

Published

6 hours ago

on

October 17, 2026

By

Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

Continue Reading

Trending